Dr DEBORA DHANYA A
MBA, PhD
ASSISTANT PROFESSOR
MBA, PhD
ASSISTANT PROFESSOR
Articles in Journals
| Sl.No. | Title | Name of Journal / Vol. No. / Issue No. / Page Nos | ISSN No. | Date Published |
| 1 | Toward an integrated model of consumer reactance: a literature analysis | Management Review Quarterly / 7 / 1 / 41 - 90 | 2198-1639 | 13-Feb-2020 |
| 2 | Mobile User's Engagement Intention towards Facebook App: A Mediation Analysis | Journal of Advanced Research in Dynamical and Control Systems - JARDCS / 10 / 03-special issue / 451 - 462 | 1943-023X | 15-Mar-2018 |
| 3 | Gender Differences in Consumer Shopping Styles in India | Pertanika J. Soc. Sci. & Hum. / 26 / 3 / 1971 - 1993 | 0128-7702 | 28-Sep-2018 |
| 4 | Perceived Personalization, PrivacyPerceived Personalization, Privacy Concern, e-WOM, and Consumers? Click Through Intention in Social Advertising | International Journal of E-Services and Mobile Applications / 11 / 4 / 39 - 55 | 1941-627X | 20-Dec-2019 |
| 5 | Technical Education Student's Intention to Install M-Learning MOOC Pedagogy | International Journal of Early Childhood Special Education (INT-JECSE) / 14 / 3 / 2837 - 2850 | 1308-5581 | 30-Apr-2022 |
| 6 | Personality and Psychological Predictors of Instagram Personalized Ad Avoidance | International Journal of E-Business Research (IJEBR) / 19 / 1 / 1 - 22 | 1548-1131 | 16-May-2023 |
Books/ Book Chapter/Case Study
| Sl.No. | Title | Author Names(s) | ISBN No. | Month Year |
| 1 | Concepts, Technologies, Challenges, and the Future of Web 3 | BABITA JHA,DEBORA DHANYA A, DEEPAK JHA, PRATIBHA GIRI,GUNEET KAUR, POOJA LEKHI | 9781668499191 | / |
| 2 | Transforming the Financial Landscape With ICTs | DIPPI VERMA,DEBORA DHANYA A, SANTOSH SATYANARAYAN BAHETI,DHARMENDRA SINGH, GARIMA MALLIK, SHALINI AGGARWAL | 9798369315033 | / |
| 3 | Transforming the Financial Landscape With ICTs | DEBORA DHANYA A,DHARMENDRA SINGH, GARIMA MALIK, SHALINI AGGARWAL, STEPHEN JAYAMANI THIMOTHY | 9798369315033 | / |
| 4 | Research Anthology on Privatizing and Securing Data | DEBORA DHANYA A,MEHDI KHOSROW-POUR, UMA PRICILDA JAIDEV | 978-179988955-7, 978-179988954-0 | / |
| 5 | AI, Blockchain, and Metaverse in Hospitality and Tourism Industry 4.0: Case Studies and Analysis | DEBORA DHANYA A,DIPPI VERMA, SANTOSH SATYANARAYAN BAHETI,ADEL BEN YOUSSEF, PUSHAN KUMAR DUTTA, RUCHI DOSHI | 978-104011988-4 | / |
| 6 | AI, Blockchain, and Metaverse in Hospitality and Tourism Industry 4.0: Case Studies and Analysis | DEBORA DHANYA A,BABITA JHA, DEEPAK JHA, PRATIBHA GIRI,ADEL BEN YOUSSEF, PUSHAN KUMAR DUTTA, RUCHI DOSHI | 978-104011988-4 | / |
| 7 | Future of Indigenous Inclusivity: Unlocking Finance for Economic Development | SANTOSH SATYANARAYAN BAHETI,DEBORA DHANYA A,JOSHI, AISHWARYA SATISH, MOHAMMAD IRFAN, ZEBENDE, GILNEY FIGUEIRA | 979-836937926-4, 979-836937924-0 | / |
| 8 | Industry 5.0: Pioneering Business and Management Transformations Available to Purchase | DEBORA DHANYA A,SHEELA P, VENKATA SUBBAIAH | 978-1-83608-826-4 | / |
Participation in Seminars/Conferences/Symposium
| Sl.No. | Name of the Conference /Seminar /Symposium | Type of Program | Title of the Article | Role | Venue/Place | Date |
| 1 | National Conference on Marketing & Sustainable Development | CONFERENCES | Antecedents and Consequences of customer reactance towards social and digital media marketing | PRESENTER) | Annamacharya Institute of technology and sciencesRajampet | 13/10/2017 |
| 2 | National Conference on Marketing and Sustainable Development | CONFERENCES | Antecedents of Customer Attitude and Purchase Intention towards Private Label Food Brands | PRESENTER) | Annamarcharya Institue of Technology and sciencesRajampet | 13/10/2017 |
| 3 | International Conference on Emerging trends in Social, Business and Management Sciences Research (ICSBMR) 2018 | CONFERENCES | Perceived personalization, privacy concern, e-WOM recommendations towards personalized advertising in social networking sites and consumers? click through intention | PRESENTER) | VIT UniversityVIT University Vellore | 15/06/2018 |
| 4 | International Conference on Lifting up the Next Generation Women to meet cross cultural challenges | CONFERENCES | Compulsive buying behaviors in women: An Empirical pilot study examining self-esteem and social desirability | PRESENTER) | Auxilium college, India.Vellore | 08/03/2017 |
| 5 | National Conference On Management and business opportunities in the present competitive scenario | CONFERENCES | Determinants and outcomes of ad intrusiveness and ad attitude ?a review towards digital and social media advertising | PRESENTER) | VIT UniversityVellore | 03/12/2016 |
| 6 | National Conference on Leveraging Social Media for Success in the 21st Century Society | CONFERENCES | Towards better understanding of M-learning: An application of the extended technology acceptance model (TAM)? | PRESENTER) | VIT UniversityVellore | 10/12/2016 |
| 7 | International Conference On Science, Engineering and Technology (SET), VIT Business School, VIT University, India. | CONFERENCES | Antecedents of customer attitude and purchase intention towards private label food brands | PRESENTER) | VIT UnivesityVellore | 07/11/2016 |
| 8 | 10th NASMEI CONFERENCE 2016 an International conference on Marketing | CONFERENCES | The Role of Hedonism, Sociability and Technical convenience as drivers of Customer Engagement among Mobile app users | PRESENTER) | Great LakesChennai | 23/12/2016 |
| 9 | 10th International Conference on recent engineering and technology 2020 | CONFERENCES | Personality and Psychological Predictors of Instagram personalized ad avoidance | PRESENTER) | Organisation of science and innovative engineering and technology (OSIET) IndiaBangalore | 21/06/2020 |
| 10 | International Virtual Conference on - Multidisciplinary Research and Studies? | CONFERENCES | Personality And Psychological Predictors Of Facebook Ad Avoidance | PRESENTER) | Indrapuran Institute Of Higher StudiesNEW DELHI | 29/05/2022 |
| 11 | National Conference on Emerging trends in business and management | CONFERENCES | Coronavirus Pandemic: Transforming the Future of Education across the Globe | PRESENTER) | Chatrapati Shahu Maharaj UniversityKanpur | 25/06/2022 |
| 12 | International conference on management, commerce, arts and engineering | CONFERENCES | Emerging trends in blockchain technology | PRESENTER) | ST Ann's college for womenHyderabad | 29/09/2022 |
| 13 | International Conference on Sustainable Business Practices and Innovative Models-2023 | CONFERENCES | The moderation effect of fear of missing out on the intention to invest in cryptocurrency among millennials and generation Z | PRESENTER) | Delhi NCR | 23/03/2023 |
| 14 | International Conference on Sustainable Business Practices and Innovative Models-2023 | CONFERENCES | The role of membership interaction and activity involvement towards consumer willingness to participate in sports virtual brand community | PRESENTER) | Delhi NCR | 23/03/2023 |
| 15 | International Conference on Sustainable Business Practices and Innovative Models-2023". | CONFERENCES | Towards Examining the link between workplace spirituality and workplace agility: Banking Industry | PRESENTER) | Delhi NCR | 23/03/2023 |
| 16 | "Geographical Indications of Odisha" | SEMINARS | "Geographical Indications of Odisha" | PRESENTER) | ASBM UniversityOdisha | 02/03/2023 |
| 17 | Sustainable Business Practices and Innovative Models | CONFERENCES | MODERATOR) | Delhi NCR | 23/03/2023 | |
| 18 | 14th National Conference on Contemporary Issues in Business, Governance & Innovation (NACCMAR -2023) | CONFERENCES | Factors influencing the actual usage of container shipping e-commerce platform: An application of TAM | PRESENTER) | Delhi | 23/06/2023 |
| 19 | International Conference on Multi-disciplinary concepts in managent | CONFERENCES | Role of Artificial Intelligence in Marketing | PRESENTER) | GL Bajaj Institute of Technology and Management | 30/06/2023 |
| 20 | e 15th National Conference on Contemporary Management and Research, | CONFERENCES | The Impact of Emotional Advertising towards Purchase Intention of Home Appliance Products in India | PRESENTER) | Apeejay School of ManagementDelhi | 02/02/2024 |
| 21 | National Conference on Business Opportunities and challenges to Entrepreneurship | CONFERENCES | The Thread of Environmentally Sustainable Practices with Green Satisfaction and Customer Citizenship Behaviour in the Indian fashion industry, | PRESENTER) | M.A.M B SchoolTirchy | 16/04/2024 |
| 22 | National conference on business opportunities and challenges to entrepreneurship. | CONFERENCES | Understanding the Consumer Disposable behaviour in the Fashion and apparel industry for the Gen Z population | PRESENTER) | M.A.M B SchoolTirchy | 16/04/2024 |
| 23 | National conference on business opportunities and challenges to entreprenuership. | CONFERENCES | Investigating the role of brand communication in creating memorable brand experiences in the FMCG Sector | PRESENTER) | M.A.M Business SchoolTirchy | 16/04/2024 |
| 24 | National conference on business opportunities and challenges to entreprenuership. | CONFERENCES | Understanding the consumer switch to eco-friendly packaging of Indian Namkeens among Indian Gen Z Consumers. | PRESENTER) | M.A.M Business SchoolTirchy | 16/04/2024 |
| 25 | National conference on business opportunities and challenges to entreprenuership. | CONFERENCES | A Study on Cognitive Dissonance & Post Purchase Consumer Behaviour with Special Reference to Smart Phone Industry | PRESENTER) | M.A.M Business SchoolTirchy | 16/04/2024 |
| 26 | National conference on business opportunities and challenges to Entreprenuership. | CONFERENCES | Understanding the Impact of Influencer Marketer Characteristics on Consumer Purchase Intention of Gadgets in Instagram | PRESENTER) | M.A.M Business SchoolTirchy | 16/04/2024 |
| 27 | National conference on business opportunities and challenges to Entrepreneurship. | CONFERENCES | Impact of Social Media Marketing on Consumer Buying Behaviour for mobile and electronics products in India | PRESENTER) | M.A.M Business SchoolTirchy | 16/04/2024 |
| 28 | National conference on business opportunities and challenges to entreprenuership. | CONFERENCES | Understanding the Impact of Promotional Push Notifications of Grocery Shopping APPS on Consumer Purchase Intention. | PRESENTER) | M.A.M Business SchoolTirchy | 16/04/2024 |
| 29 | Digital Marketing Trends | SEMINARS | ) | Bangalore | 17/04/2024 | |
| 30 | International Conference on Innovations and Emerging Trends in Artificial Intelligence and Management | CONFERENCES | From Trial To Loyalty: Understanding Purchase And Continuation Intentions In The Ott Streaming Market | PRESENTER) | World College of Technology and MangementHaryana | 24/02/2025 |
| 31 | International conference on business innovation and transformation (icfbit 2026) | CONFERENCES | The Human Side Of Healthcare Digital Transformation: A TCCM-Based Systematic Review Of Strategic HRM and Neuro-Leadership | PRESENTER) | CHRIST (Deemed to be University)Bangalore | 19/02/2026 |
| 32 | International Conference On" The Infinite Loop: From Disruption To Design - Rethinking How Business, Technology, And Humanity Evolve Together " | CONFERENCES | Branded Yet Unfamiliar: Investigating tha Psychological Risk and Value Drivers of Private Lable Electronic Gadget Purchases | PRESENTER) | SRM UniversityChennai | 09/01/2026 |
| 33 | From Financial Literacy to Socio Economic Transformation: Women's Agency, Legal Empowerment, and SHG driven change in south India. | SEMINARS | From Financial Literacy to Socio Economic Transformation: Women's Agency, Legal Empowerment, and SHG driven change in south India. | PARTICIPANT) | CHRIST (Deemed to be University)Bangalore | 10/01/2026 |
Invited Talks
| Sl.No. | Titel of the Program | Name of the Program | Date | Name of the Institution |
| 1 | Effective Resultants of Review of Literature | Researcher's Forum | 04/03/2022 | SRM (Deemed to be University) |
| 2 | Developing vision and mission for the startup. | Developing Business plan report and pitch desk. | 14/12/2022 | Christ University |
| 3 | Open Access Publications and Initiatives | 4-week Orientation Program on Research Publication Ethics and Research Methodology | 08/06/2023 | Baba Masthnath University |
| 4 | Open Access Publications and Initiatives | 4-week Orientation Program on Research Publication Ethics and Research Methodology | 27/06/2023 | Baba Masthnath University |
| 5 | UGC Infonet and Shodhganga | 4-week Orientation Program on Research Publication Ethics and Research Methodology | 27/06/2023 | Baba Masthnath University |
| 6 | AI in Marketing | Powe of AI tools for enhanced research | 13/07/2024 | SRM Institute Of Science And Technology |
| 7 | Gender Equality in Digitalisation | Guest Talk | 27/02/2025 | CHRIST University |
| 8 | Social Entreprenueship | Entrepreneurial Excellence: Building Purpose-Driven and Scalable Startups? | 14/07/2025 | VIT University |
Patents
| Sl.No. | Title of Invention | Inventor(s) | Filing Date |
| 1 | CREDIT CARD FRAUD DETECTION USING PYTHON AND MACHINE LEARNING | DEBORA DHANYA A, PRATIBHA GIRI, RANJEET KUMAR MISHRA , SESHANWITA DAS, SURBHI SRIVASTAVA, TABASSUM , TAPAS DAS | 20-Aug-2022 |
| 2 | Efficient and analysis the impact of corporate social responsibility on business performance in India | BABITA JHA, DEBORA DHANYA A, PRATIBHA GIRI | 04-Apr-2023 |
Research Project
| Sl.No. | Name of the Research Project | Investigator(s) | Sponsors | Internal/External |
| 1 | Perception of Higher Education Stakeholders Towards the Socio-Economic Impact of NEP 2020 initiative: A Case of Deemed-to-be Universities in Karnataka State | HALASWAMY D,DEBORA DHANYA A,SANTOSH SATYANARAYAN BAHETI,SMITHA S,SRIRAM M | Indian Council of Social Science Research (ICSSR) | External |
Workshop/FDP/Training programme
| Sl.No. | Name of the Workshop/FDP/Training programme | Name of Organiser | Level | Role | Date |
| 1 | Causal Experimental Designs to Structural Equational modelling with PLS Sem with FSQCA | Koach Scholar, | International | Participant | 08/11/2025 |
| 2 | Artificial Intelligence in Business Applications | CHRIST (Deemed to be University) , | International | Participant | 22/09/2025 |
| 3 | QUALITATIVE RESEARCH METHODS | CHRIST (Deemed to be University) Thiruvananthapuram, Kerala, | National | Participant | 30/08/2025 |
| 4 | LINKEDIN for educators: Build, Influence, Inspire, Students, Grow Professionally" | Arka Jain University Jharkand, ARKA Jain University | National | Participant | 11/08/2025 |
| 5 | Qualitative Research and Data Analysis using NVivo | Servicesetu Foundation, | International | Participant | 19/06/2025 |
| 6 | Faculty Development Program 2025 | School of Business and Management, | Institutional | Participant | 19/05/2025 |
| 7 | Strategic Management | Copenhagen Business School, Coursera | International | Participant | 01/02/2025 |
| 8 | Qualitative Analysis Using ATLAS.ti software | Dhamma Dipa International Buddhist University, | International | Participant | 17/01/2025 |
| 9 | Business Analysis & Process Managemen | Coursera, | International | Participant | 10/01/2025 |
| 10 | Empowering Professions in Emerging Technologies for Competency Building | DonBosco Institute of Technology, DonBosco Institute of Technology | National | Participant | 06/01/2025 |
| 11 | Digital Literacy for Educators | BRB College of Commerce, Raichur, Karnataka, | International | Participant | 23/12/2024 |
| 12 | Integrated Marketing Communications | IE Business School, | International | Participant | 10/11/2024 |
| 13 | Outcome Based Education | Madurai Kamaraj University, | National | Participant | 04/04/2024 |
| 14 | Perception of Higher Education Stakeholders Towards the Socio-Economic Impact of NEP 2020 Initiative: A Case of Deemed-to-be Universities in Karnataka State | CHRIST UNIVERSITY, | National | Organiser & Presenter | 24/02/2024 |
| 15 | One week International MDP on Developing people at Workplace a catalyst for change | SRM Institute of Science and Technology, | International | Participant | 01/12/2023 |
| 16 | Structural Equation Modelling with SmartPLS and SPSS AMOS, | BMS College of Engineering, | International | Participant | 27/11/2023 |
| 17 | Transformation in Teaching and Learning: An Insight to Modern Education | Krupanidhi Degree college, | National | Participant | 11/09/2023 |
| 18 | Data Analytics using R Programming | ISBR Business School, | International | Participant | 25/07/2023 |
| 19 | FDP-I | CHRIST (Deemed to be University) , | Institutional | Participant | 26/06/2023 |
| 20 | Understanding the task parameters for teaching and assesing English writing skills. | Vellore Institue of Technology, Chennai, | National | Participant | 08/05/2023 |
| 21 | Advance data analysis and research methodology | Institute for policy research in economics, management and social development (IPREMS) Berhampur, | National | Participant | 07/04/2023 |
| 22 | Systematic Literature Review | Nuhianwali Education Society, | International | Participant | 20/03/2023 |
| 23 | Sustainable Teaching Practices-Education 4.0 | Sanskriti School of Business, | National | Participant | 23/01/2023 |
| 24 | E-content Development | CHRIST (Deemed to be University) NCR, | Institutional | Participant & Presenter | 28/11/2022 |
| 25 | Data Analysis in R using STATCRAFT | Jaypee Institute of Information Technology, Noida, | National | Participant | 26/11/2022 |
| 26 | Digital Marketing | Geetham University, | Institutional | Participant | 12/09/2022 |
| 27 | Intellectual Property Rights-Patents and Design Process | K R Mangalam University, | National | Participant | 22/08/2022 |
| 28 | Managning Interpersonal Relationships through Emotional Intelligence | Gitarattan International Business School, Gitarattan International Business School | National | Participant | 07/07/2022 |
| 29 | Quality Assurance in Management Education | School of Business and Management, Christ (Deemed to be University), Delhi NCR Campus., | Institutional | Participant | 29/06/2022 |
| 30 | Enhancing teaching and learning: The journey from being good to great | CHRIST (Deemed to be University) NCR, | Institutional | Participant | 22/06/2022 |
| 31 | Leveraging the power teaching pedagogy: A through case study method | SBM, UNIVERSITY NCR, | Institutional | Participant | 20/06/2022 |
| 32 | 7th International Workshop on Research and Methodology | Eudoxia Research University, Eudoxia Research University | International | Participant | 31/05/2022 |
| 33 | Meta-Analysis, Bibliometric Analysis and Systematic Literature Review | SBM, CHRIST UNIVERSITY NCR, | Institutional | Participant | 20/05/2022 |
| 34 | Online Faculty development programme on Contemporary topics in marketing management | IIM, Indore, IIM, Indore | International | Participant | 01/03/2021 |
| 35 | Data Science with R | CHRIST , NCR, | Institutional | Participant | 11/01/2021 |
| 36 | Orientation Programme | CHRIST , NCR, | Institutional | Participant | 02/11/2020 |
| 37 | Advance Research Methods | J.C Bose University of science and Technology, , J.C Bose University of science and Technology, | International | Participant | 08/06/2020 |
| 38 | Analytics using R for data science and Tableau". | Jain University , Jain (Deemed to be University) | International | Participant | 29/05/2020 |
| 39 | Social Entrepreneurship | KPB Hinduja College of Commerce , KPB Hinduja College of Commerce | National | Participant | 28/05/2020 |
| 40 | Case writing and Teaching | BMS College of Engineering, BMS College of Engineering, Bangalore | International | Participant | 11/05/2020 |