Dr MYNAVATHI L
MCom, MBA, MPhil, PhD
ASSOCIATE PROFESSOR
Articles in Journals
Sl.No. Title Name of Journal / Vol. No. / Issue No. / Page Nos ISSN No. Date Published
1 Does Fintech Usage Alter the Relationships Between Financial Literacy, Behaviour and Well-Being? Evidence from India Organizations and Markets in Emerging Economies / 16 / 1 / 133 - 154 2029-4581 26-May-2025
2 Perception vs. reality: Analysing the nexus between financial literacy and fintech adoption Investment Management and Financial Innovations / 20 2023 / 4 / - 1812-9358 02-Oct-2023
Books/ Book Chapter/Case Study
Sl.No. Title Author Names(s) ISBN No. Month Year
1 Technopreneurship and Sustainability - Innovation, Challenges and Opportunities SMITA KAVATEKAR,MYNAVATHI L,ANAND RSHANKAR RAJA M, AKSHAY, KIRAN M,RAJENDER KUMAR, RAHUL SINDHWANI, RAMAN KUMAR, PUNJ 9781032883502 /
2 Finance, Innovation and Corporate Sustainability The Impact of Proactive Environmental Strategy on Firm Performance SARAVANAKRISHNAN V,ARUNA P,PRAKASH M,MYNAVATHI L,AKRAM M,SONAL TRIVEDI,BALAMURUGAN BALUSAMY, KRISHNARAJ NAGAPPAN,DINESH KRISHNAN SUBRAMANIAM, DANIEL AROCKIAM 9781032817316 /
3 Contemporary Challenges in Social Science Management: Skills Gaps and Shortages in the Labour Market ANURADHA P S,MYNAVATHI L,ANAND SHANKAR RAJA,ANNE MARIETHAKE, KIRAN SOOD,ERCAN ÖZEN SIMON GR 978-1-83753-165-3 /
Participation in Seminars/Conferences/Symposium
Sl.No. Name of the Conference /Seminar /Symposium Type of Program Title of the Article Role Venue/Place Date
1 International Conference Conference Integrating Commerce and Community: A service learning approach to Business Presenter) Vellore Institute of TechnologyVellore 30/10/2025
2 International Conference Conference Moderator/Chair) Vellore Institute of TechnologyVellore 30/10/2025
3 The initernational conference on "FinTech:Revolution Transforming Traditional Commerce with Emerging Technology" Fintech for All: Unlocking Financial wellbeing through Digital Financial Inclusion Presenter) Dwaraka Doss Goverdhan Doss Vaishnav College, Arumbakkam, Chennai 05/02/2025
4 9th International Conference Economic Growth and Sustainable Development: Emerging Trends Impact of Stree Shakti Yojana in Karnataka: Analysis of BMTC Presenter) Srhi Dharamasthals Manjunatheswara Institute for Management Development 21/11/2024
5 Harnessing Strategies For Exponential And Sustainable Economy (Ichsese) Conference Organizational management : Current trends and challenges Presenter) Kristu Jayanti College 15/03/2024
6 SERVICE-LEARNING: TOUCHING LIVES AND TRANSFORMING COMMUNITIES THROUGH INNOVATIVE PEDAGOGY, RESEARCH AND PARTNERSHIPS Conference Student Engagement in Service Learning-Innovative Pedagogy in the Curriculum Design for TStudent Engagement in Service Learning-Innovative Pedagogy in the Curriculum Design for Teaching and Learning in the Field of Commerceeaching and Learning in the Field of Commerce Presenter) Christ UniversityBangalore 19/07/2023
7 4th Rajagiri Conference of Economics and Finance Conference Financial Literacy of an adolescents-A scoping review of determining factor Presenter) Ragagiri College of Social Science (Autonomous) KochiKochi 28/11/2022
8 Changing Global Economic Landscape: Sustainable Strategies for the New Normal Conference Application of Fintech by Business to adapt to the New Normal Presenter) Christ UniversityBangalore 23/03/2022
9 Academic Publication Strategy Seminar Participant) Ananth Education TrustOnline 19/06/2020
10 Writing a Quality Research paper:Articulate the master piece Seminar Participant) Ananth Education FoundationOnline 29/05/2020
11 Fundamental of Multiple regression Seminar Participant) Ananth Education Foundationonline 22/05/2020
12 Quantifying The Quality of research Participant) Ananth Education FoundationOnline 15/04/2020
13 National Conference on Emerging Trends in Business Conference Factors Affecting Competitive Capability: A Case of Small and Medium women Entrepreneurs Presenter) Christ UniversityChrist University, Bengaluru 27/02/2020
14 International Conference on Building Agile Workforce Conference Redeployment of Talents for Women Entrepreneurs through Training and Development Programme Presenter) Pondicherry University Pondicherry 26/12/2019
15 Leadership Challenges in the emerging Social and Business Landscape Conference The Role of Indian Government and its Leadership qualities with reference to the Development of Women Entrepreneurs through various Schemes Presenter) Christ UniversityBengalurr 08/02/2019
16 Jyoti Summit 2018- A Digitalized World Conference Reaching the society and spreading the Awareness of Digitalized services- a Service Learning Approach Presenter) Jyoti Nivas College AutonomusBengaluru 27/09/2018
17 Synergy 2018 Conference Role of RBI and Financial Institutions is Development of Women Entrepreneurs Presenter) Christ UniversityAlambady Kolar 22/01/2018
18 Synergy 2018 Conference Women and Entrepreneurship -A Journey through hurdles, Government initiatives and Training Programmes Presenter) Christ UniversityAlambady Kolar 22/01/2018
19 National Seminar of "Emerging Issues in Commerce" Schemes,Plans and Polices for women Entrepreneurs Presenter) The National CollegeBangalore 30/08/2016
20 Conference Globalization: A path to capture opportunities and face challenges in Global Business Presenter) Bangalore -
21 Seminar Problems faced by International students on adjustment with culture and the suitable strategies to overcome such difficulties for uninterrupted pursuance of their education Presenter) Banglore -
22 Faculty Development Programme On Research and Mana Faculty Development Programme On Research and Management Research Techniques Participant) The Oxford College Of Business Management -
23 ICFIDM ICFIDM Participant) Jyothi nivas -
24 Conference Management of cultural diversity through understanding the problems of foreign students Presenter) Banglore -
25 Conference Strategies for Development and Sustainability of Women Entrepreneurs engaging in business ensuring Zero Waste Management Presenter) St. Joseph's College of Commerce -
26 Faculty Development Programme on Structural Equati Faculty Development Programme on Structural Equation Modeling Participant) GRG School of Management Studies -
27 Conference Prospects and Challenges of Women Entrepreneurs & Schemes leading to Economic Growth and Sustainability in India influencing the Global Economy Presenter) Mysore -
Invited Talks
Sl.No. Titel of the Program Name of the Program Date Name of the Institution
1 Changing teaching pedagogy through QIP Faculty Developemnt Porgramme 29/11/2017 Adhiyaman College 0f Engineering
2 Prominence of Research and Process of Conducting Research Faculty Developemnt Porgramme 29/11/2017 Adhiyaman College 0f Engineering
3 Rethinking Curriculum (Identifying Redundancies and exploring new area) Quality Improvement Programme 28/10/2017 Christ Deemed to be University
4 Research Methodology UGC Sponspored workshop 30/03/2017 NMKRV College for Women
MPhil/PhD Guided/Adjudicated
Sl.No. Title Name of Student Institution Role Status Month Year
1 A Study of Customer's Expectation towards Depository Participants of Bangalore City Susan Christ University Supervisor Ongoing
2 The influence of sales promotion technique on youth buying behavior in shopping malls Mary Rani Thomas Christ University Supervisor Ongoing
3 A study of retail service quality expectation of electronic retail stores with reference to Bangalore shoppers Puja Roshani Christ University Supervisor Ongoing
4 Effectiveness of working capital management in maximizing profitability of construction companies in Bangalore profitabilityof o of cons Revathi Vedakkedam Christ University Supervisor Ongoing
5 A study on celebrity endorsement as an effective tourism destination marketing tool with reference to Bangalore Rosma Mary Jolly Christ University Supervisor Ongoing
6 A Study on Potential User?s Behaviors of Online Educational Platforms towards Educational Technology (EdTech) Companies MAHIMA SRIVASTAVA Christ University Supervisor Ongoing July 2021
7 A STUDY ON THE EFFECTIVENESS OF FINTECH APPLICATIONS IN IMPROVING FINANCIAL LITERACY AND INCLUSION SHAMLI P Christ University Supervisor Ongoing January 2022
Patents
Sl.No. Title of Invention Inventor(s) Filing Date
1 ARTIFICIAL INTELLIGENCE BASED SYSTEM AND METHOD FOR MANAGEMENT, RECOMMENDATION, MAPPING OF SKILL AKHILESH TIWARI,DURGANSH SHARMA,VIJU P D ,SUNNY JOSEPH,TARUN KUMAR SINGHAL,SHONEY SEBASTIAN,DEEPAK SINGH,VAIBHAV SHARMA,RAVI DIXIT,JOJI CHANDRAN O 25-Nov-2021
Research Project
Sl.No. Name of the Research Project Investigator(s) Sponsors Internal/External
1 A study on cause and effect of Cultural Dissonance on International students studying in Bengaluru Christ University Internal
2 Efficacy of Women Entrepreneurs Schemes in Tamil Nadu MYNAVATHI L, ARUNA P Internal
3 Tech4All Enabling persons with disabilities for a career in Financial, Accounting and Banking THERESA NITHILA VINCENT, GIRISH S,RAGHUNANDAN G,MYNAVATHI L,NATCHIMUTHU N,ARUNA P,ANUSHA SRINIVASAN IYER,LAKSHMI B,HARESH R,KRISHNA PRASATH S,SUNIL M P Cheshire Disability Trust, Bangalore External
Workshop/FDP/Training programme
Sl.No. Name of the Workshop/FDP/Training programme Name of Organiser Level Role Date
1 Next-Generation Research Skills: Integrating AI in Academic Paper Writing and Presentation CMS Business School, JAIN (Deemed-to-be University,  International Participant 02/12/2025
2 AI-Driven Innovation in Commerce CHRIST(Deemed to be University),  Institutional Participant 11/08/2025
3 Internship Corizo, CORIZO National Participant 05/08/2023
4 Contemporary Research Methods in Finance Alliance University, Alliance University National Participant 12/06/2023
5 "Conducting Ethical Research using ChatGPT: Best practices" METHODSIMPLIFY.COM, METHODSIMPLIFY.COM National Participant 11/06/2023
6 faculty development program Staff Development College,  Regional Participant 05/12/2022
7 Level 1 Certification , International Introduction to Securities & Invest International Participant 08/09/2022
8 Quantitative Methods Presidency University, Presidency University National Participant 12/07/2021
9 How to Write and Publish a Scientific Paper , Institute Polyethnic De Paris International Participant 07/07/2021
10 ?Transformation in Indian Education through New Education Policy- Challenges and Opportunities? GOVERNMENT FIRST GRADE COLLEGE FOR WOMEN BALMATTA, MANGALURU &ST ALOYSIUS COLLEGE (AUTONOMOUS) , GOVERNMENT FIRST GRADE COLLEGE FOR WOMEN&ST ALOYSI National Participant 05/07/2021
11 Analyzing Company's Performance using Ratios , Berhruzebk Ochilov, ACSI Investment Analyst International Participant 17/06/2020
12 Inspiring and Motivating aindividuals MOOC, University of Michagan International Participant 03/06/2020
13 Initiating and Planning Projects Coursera, University of California, Irvine Division International Participant 19/04/2020
14 learning to teach online Coursera, UNSW Sydney(The University of New South Wales) International Participant 07/04/2020
15 National Workshop on Data Analysis using MS EXCEL CART Research Innovation,  National Participant 25/10/2018
16 National Conference on Innovative and emerging trends in Business Department of Commerce , Christcollege of Science and Management Alambady, Christ College , Alambady -Kolar National Participant & Presenter 22/01/2018
17 National Conference on Innovative and emerging trends in Business women and Entrperenurship- a Journey through hurdles, government Initiatives and Training Progrmamm ,  National Participant & Presenter 22/01/2018
18 Faculty Development Programme Adhiyaman College of Engineering , Adhyiyman College of Engineering National Presenter 27/11/2017
19 Quality Improvement Programme Academic Staff College Christ Deemd to be Christ University,  Organiser & Participant 27/10/2017
20 Quality Improvement Programme Department of Commerce , Christ Deemed to be University,  Organiser & Participant 27/10/2017
21 Structural Eauation Modelling Christ University, Department of Management Studies,  Institutional Participant 22/06/2016
Awards/Achievements/Others
Sl.No. Name of the Awards/Achievements/Others Description Organisation Month/ Year
1 Member of Board of Examination Setting of Paper , valuation of the papers, conducting of Project VIVA VOCE NMKRV college for women PG Department 15 September 2017
Copyright
Sl.No. Applicants Title Date Published
1 MARIE JOSEPH GERARD RASSENDREN,ANAND SHANKAR RAJA M,MYNAVATHI L Application of mystery shopping to monitor MSME's and its Contribution to Economic Development -