Articles in Journals

Sl.No.	Title	Name of Journal / Vol. No. / Issue No. / Page Nos	ISSN No.	Date Published
1	Consumer Preference Towards Private Label Brands with Reference to Retail Apparel in India	Indian Journal of Marketing / 49 / 7 / -	0973-8703	01-Jul-2019
2	A Meta-Analysis on the Determinants of Online Product Reviews with Moderating Effect of Product Type	Academic Journal of Interdisciplinary Studies / 11 / 6 / 313 - 323	2281-3993	05-Nov-2022
3	The Relevance of the Elaboration Likelihood Model (ELM) in the Consumer Buying Process in the Context of Persuasive Advertising	Media Literacy and Academic Research / 5 / 2 / -	2585-9188	20-Dec-2022
4	Impact of helpful reviews on customer purchase intention with special reference to mobile phone reviews	International Journal of Management and Sustainability / 12 / 1 / -	2306-0662	01-Feb-2023
5	Students? Satisfaction with Remote Learning During the COVID-19 Pandemic: Insights for Policymakers	Prabandhan : Indian Journal of Management / 16 / 9 / 43 - 60	0975-2854	14-Sep-2023
6	From the local to the global: the journey of Suguna Foods	Emerald Insight / 13 / 4 / 1 - 23	2045-0621	24-Nov-2023
7	The rise of new age social media influencers and their impact on the consumers' reaction and purchase intention	International Journal of Business and Emerging Markets / 16 / 1 / 89 - 106	1753-6227, 1753-6219	30-Nov-2023

Books/ Book Chapter/Case Study

Sl.No.	Title	Author Names(s)	ISBN No.	Month Year
1	Business Models to Promote Technology, Culture, and Leadership in Post-COVID-19 Organizations	SUNITA KUMAR,ANUBHA SRIVASTAVA, DANIEL GNANARAJ S, NABANITA GHOSH,VINCENT S. FRANKLIN WESTERN GOVERNORS UNIVERSITY	13: 9781668443583	/
2	Confluence of Artificial Intelligence and Robotic Process Automation	SUNITA KUMAR,NABANITA GHOSH, SHIVI KHANNA,SHIV ONKAR DEEPAK KUMAR, SIDDHARTHA BHATTACHARYYA	978-981-19-8296-5	/
3	Handbook of Research on Blockchain Technology and the Digitalization of the Supply Chain	SUNITA KUMAR,SRIDHARAN A,ADEL ALOUI, THARWA NAJAR, YOUSRA NAJAR	9781668474556	/
4	Using Influencer Marketing as a Digital Business Strategy	SUNITA KUMAR,ELNIVAN SOUZA, SANDRINA TEIXEIRA,, SARA TEIXEIRA, ZAILA OLIVEIRA	9798369305515\|	/
5	Globalized Consumer Insights in the Digital Era	SUNITA KUMAR,PRAVEEN BABU P, ROY MATHEW,CEVAT SOYLEMEZ, FATIH SAHIN	9798369338117	/
6	Revolutionizing the Service Industry With OpenAI Models	SHIVI KHANNA,NABANITA GHOSH, SUNITA KUMAR,MAHMUT DEMIR, ALI DALGIC	9798369312391	/
7	Global Trends in Governance and Policy Paradigms	SUNITA KUMAR,EMIL ALI, MAHANI HAMDAN, MUHAMMAD ANSHARI, NORAINIE AHMAD, SRIDHARAN A	9798369317426	/
8	Revolutionizing the Service Industry With OpenAI Models	SHIVI KHANNA,NABANITA GHOSH, SUNITA KUMAR,MAHMUT DEMIR, ALI DALGIC, RINI MARY WILLIAM	9798369312391	/
9	Artificial Intelligence in Forecasting Tools and Techniques	SUNITA KUMAR,SHIV ONKAR DEEPAK KUMAR, SRIDHARAN A	978-104005150-4, 978-103250615-9	/
10	Global Perspectives on Social Media Influencers and Strategic Business Communication	SUNITA KUMAR	979-836930913-1, 979-836930912-4	/
11	Emerging Perspectives on Financial Well-Being	SUNITA KUMAR,JIMMY THANKACHAN,SUNITA PANICKER	979-836931751-8, 979-836931750-1	/
12	Future of Customer Engagement Through Marketing Intelligence	LAKSHMY PRIYA K,RASHMI RAI, SHIKHA BHAGAT, SUNITA KUMAR,MUDITA SINHA, ARABINDA BHANDARI, SAMANT SHANT PRIY	9798369323670	/
13	Impact of Climate Change on Social and Mental Well-Being	SUNITA KUMAR,NABANITA GHOSH, SHIVI KHANNA,ANURADHA SATHIYASEELAN, DEBABRATA SAMANTA, DEEPAK KUMAR, MUSKAN GARG	978-044323788-1, 978-044323789-8	/
14	Emerging Perspectives on Financial Well-Being	SUNITA KUMAR,JIMMY THANKACHAN,SUNITA PANICKER	979-836931751-8, 979-836931750-1	/
15	Emerging Role of Blockchain in Generative AI for Healthcare Management	SUNITA KUMAR,NABANITA GHOSH, SHIVI KHANNA,PRONAYA BHATTACHARYA, HAIPENG LIU, PUSHAN KUMAR DU	978-3-031-75770-9	/
16	AI and Machine Learning Applications in Supply Chains and Marketing	PRAVEEN BABU P,KALYANI V, ROY MATHEW, SUNITA KUMAR,REASON MASENGU	9798369367605	/
17	Cross-Cultural Perspectives on Luxury Marketing	SUNITA KUMAR,JIMMY THANKACHAN, SREERAMAN NANDHI		/
18	Building Power, Safety, and Trust in Virtual Communities	SHIVI KHANNA,NABANITA GHOSH, SUNITA KUMAR,DINA DARWISH, SRIDHARAN A	9798369338681	/
19	Communications in Computer and Information Science	SHIVI KHANNA,NABANITA GHOSH, SUNITA KUMAR,ANISH GUPTA, MICHAEL HINCHEY, ZEEV ZALEVSKY	1865-0937	/
20	Encyclopedia of New Populism and Responses in the 21st Century	SUNITA KUMAR,POORNIMA NAIR	978-981997802-1, 978-981997801-4	/
21	Global Perspectives on Social Media Influencers and Strategic Business Communication	SUNITA KUMAR,POORNIMA NAIR	979-836930913-1, 979-836930912-4	/
22	Enhancing Safety, Security, and Service in Organizations: Communication, Leadership, and Performance	SUNITA KUMAR,JIMMY THANKACHAN,AKUMMEREN SANGLIR, KEITH WALKER	979-833730484-7, 979-833730482-3	/
23	Cross-Cultural Perspectives on Luxury Marketing	SUNITA KUMAR,JIMMY THANKACHAN, SREERAMAN NANDHI,ALTUğ OCAK, ARMAN HADI ABDUL MANAF, MIKE KARYPIDIS, NIKOLAOS SKLAVOUNOS, POORNIMA NAIR, VIJAYA KITTU MANDA	9798369375358	/
24	The Metaverse Dilemma: Challenges and Opportunities for Business and Society	SUNITA KUMAR,C.KRISHNAN, SRIDHARAN A	978-1-83797-524-2	/
25	Rural Futures Innovation, Resilience, and Sustainable Development	SUKANYA R,JOHN BENEDICT D, NABANITA GHOSH, SUNITA KUMAR	9789815129939	/

Participation in Seminars/Conferences/Symposium

Sl.No.	Name of the Conference /Seminar /Symposium	Type of Program	Title of the Article	Role	Venue/Place	Date
1	Global Business opportunities and challenges	CONFERENCES	Children Influence On Family Purchase Decision for High,low and child centric Products	PRESENTER)	PES institute of Technology ,BangaloreBangalore	22/11/2012
2	International conference on Business management and Information Systems	CONFERENCES	A Study On Children Influence On Family Purchase Decision	PRESENTER)	Singapore	22/11/2012
3	National Conference on Emerging Trends in Business	CONFERENCES	Impact Of Print Ads on The Youth	PRESENTER)	Bangalore	28/01/2013
4	National Conference on Emerging Trends in Business	CONFERENCES	The Role Of Mega Sports Events and Consumer Perception Towards Ambush Marketing	PRESENTER)	Bangalore	28/01/2013
5	Reviving Growth -Stratigies for India	CONFERENCES	A Study on the Customer Preference between Private labels and National Brand	PRESENTER)	Bangalore	14/12/2012
6	Some-Shodan 2012	CONFERENCES	The Influence of eWOM on high value product purchase Decision	PRESENTER)	Bangalore	09/03/2012
7	Emerging Trend in Business	CONFERENCES	The Impact of Television Advertisement on Children	PRESENTER)	Christ University	21/02/2012
8	Emerging Trend in Business	CONFERENCES	Internal Client	PRESENTER)	Christ University	07/03/2011
9	Emerging Trend in Business	CONFERENCES	A working paper on the study of consumer value perceptions of using the Internet vis a vis the brick and mortar distribution model	PRESENTER)	Christ University	12/12/2013
10	AIMS International Conferance on Management	CONFERENCES	Effect of Neuromarketing on Advertising	PRESENTER)	IIM Kozhikode	02/01/2015
11	Emerging Trend in Business	CONFERENCES	Negative connotation used to portray women in advertisement across industries	PRESENTER)	Bangalore	11/12/2014
12	MABET 2015- Krishi Sanskriti	CONFERENCES	Influence of Technology on online shopping behaviour and brand loyalty	PRESENTER)	JNU New Delhi	27/06/2015
13	The Art of Case Writing and Case Teaching	CONFERENCES		PARTICIPANT)	IIMB	08/09/2014
14	NASMEI Conferance- Great Lake Institute of Management	CONFERENCES	A study on cult branding with reference to Royal Enfield	PRESENTER)	Chennai	26/12/2015
15	Emerging Trend in Business	CONFERENCES	A study on customer preference & the scope of online Tailoring	PRESENTER)	Bangalore	12/02/2016
16	Emerging Trend in Business	CONFERENCES	Study on the Impact of Product Placement	PRESENTER)	Bangalore	12/02/2016
17	Innovative Research in Managemnt of MABET 2016	CONFERENCES	Shock Advertising and its Impact on the younger Generation	PRESENTER)	JUN New Delhi	03/07/2016
18	International conference on Business Analytics and Intelligence 2016(ICBAI-2016)	CONFERENCES	Fraud Analytics: Fraud Detection of Tax Refund Using Advance Analytics in India	PRESENTER)	Indian Institue of Sciences(IISC)Bangalore	19/12/2016
19	inclusive Business Growth and Sustainable Development	CONFERENCES	innovation and Brand Building through Co creation	PRESENTER)	Kristu Jyanthi College	22/02/2017
20	cross Functional Diffusion	SYMPOSIUM		PARTICIPANT)	Oxford College of EngineeringBangalore	24/04/2015
21	Emerging Trend in Business	CONFERENCES	Customer Relationship Engagement and Brand Awareness Through Customer Coo creation	PRESENTER)		16/02/2017
22	Recent trends in Commerce, Managemnet, Engineering, Technology and Social Sciences	CONFERENCES	A Study on the impact of print advertisement on the youth population	PRESENTER)	Pune	25/02/2013
23	Outcome based competitive stratergies: Issues and chalenges	CONFERENCES	A study of Broekhuizen and Jager Model to address consumer value perceptions	PRESENTER)	PES Institute of TechnologyBangalore	22/11/2013
24	NASEMI	CONFERENCES	Scope of Online Tailoring in India	PRESENTER)	Great Lake Institute of ManagementChennai	22/12/2016
25	@017 IIM Indore NASMEI summer Marketing Conference	CONFERENCES	Consumer preference towards private label brand with special reference to retail apparel	PRESENTER)	IIM Indore and NASMEIIIM Indore	27/07/2017
26	@017 IIM Indore NASMEI summer Marketing Conferenc	CONFERENCES	Co-creation New Method of Building Brand Loyalty & Innovation	PRESENTER)	IIM Indore	27/07/2017
27	Convergence 2017 12th international conference	CONFERENCES	Consumer perception towards private label brand	PRESENTER)	IFIMIFIM Bangalore	15/09/2017
28	An International Marketing Conference	CONFERENCES	Product Adaptation In International Marketing :Hype , Hope or Necessity	PRESENTER)	Great Lakes Institute Of Management ChennaiGreat Lakes Chennai	22/12/2017
29	Innovation Research in Management of Accounting , Banking , Economics, Marketing ,Tourism, Business, Human Reseource,Law and Governance(IC-2018)	CONFERENCES	Product Adaptaion in International Market	PRESENTER)	JNU, New Delhi	26/05/2018
30	6th International Conference on Business Analytics and Intelligence 2018 (ICBAI-2018)	CONFERENCES		)	Indian Institute of Sciences	20/12/2018
31	Synthesize International Conference	CONFERENCES	Social Media Marketing Research: An Introductory Paper	PRESENTER)		18/12/2018
32	Synthesize international conference	CONFERENCES	Influence of Co-Creation on Brand	PRESENTER)		18/12/2018
33	AIMS International Conference on Management	CONFERENCES	Conceptualizing Brand Loyalty and Brand Equity	PRESENTER)	IMMS, Pune and AIMS internationalSymbiosis Institute of Management Pune	03/01/2019
34	NASMEI International conference(Smart Marketing in Digital Age)	CONFERENCES	Social Media Marketing :Conceptual paper	PRESENTER)	IIM IndoreIIM Indore	26/07/2019
35	Synthesize Internation conference	CONFERENCES	Influence of Social media on the consumer behavior of Generation Z in relation to Consumer electronics	PRESENTER)	Bangalore	13/12/2019
36	Synthesize International Conference	CONFERENCES	Study on the impact of mobile app in online ticket reservation-South India	PRESENTER)	Bangalore	11/12/2019
37	Synthesize:International Conference	CONFERENCES	Online Brand Community :Conceptual Paper	PRESENTER)	Bangalore	13/12/2019
38	Synthesize International conference	CONFERENCES	Influence of Visual Indian Aesthetics on Consumer Perception	PRESENTER)	Bangalore	13/12/2019
39	Synthesize International Conference	CONFERENCES	The New Age of Celebrity Endorsements-Influencer Marketing	PRESENTER)	Bengaluru	11/12/2019
40	Synthesize international Conference	CONFERENCES		MODERATOR)		13/12/2019
41	Post Pandemic Business and Institutional Implication:An Exploration by corporate and Academics	CONFERENCES	Branding Amidst COVID 19	PRESENTER)	FISAT Business SchoolOnline	27/08/2020
42	Transition 8th International Conference	CONFERENCES		PARTICIPANT)	Garden city universityOnline	21/07/2020
43	Post Pandemic Business and Institutional Implication:An Exploration by corporate and Academics	CONFERENCES	"Pandemic and Financial Crises, its effect on Stock Markets "	PRESENTER)	FISAT Business SchoolOnline	27/07/2020
44	Advance Management and Technological Innovation:Impacting industries		Systematic Review of Online Review Helpfulness	PRESENTER)	Motilal Nehru National Institute of Technology,AllahabadOnline	20/04/2021
45	National Conference on Industry 4.0: Innovation, Transformation & Business strategies,	CONFERENCES	Analyzing Online Customer Reviews: A Systematic Literature Review	PRESENTER)	Online	07/04/2021
46	Renaissance: Challenges & Prospects of New Normal of Life in Various Spheres Surviving the COVID-19 Pandemic Era	CONFERENCES	Changes in consumer behaviour brought on by the pandemic-a study on 360 degree change in lifestyle	PRESENTER)	Online	06/08/2021
47	Renaissance: Challenges & Prospects of New Normal of Life in Various Spheres Surviving the COVID-19 Pandemic Era?	CONFERENCES	A literature review on determinants of online purchase intention	PRESENTER)	online	06/08/2021
48	FISAT 21	CONFERENCES	Rise Of Ott Platforms Concerning Customer Content Preference Pre And During Covid	PRESENTER)	online , FISAT Business SchoolOnline	29/07/2021
49	5th i-CoME International Conference on Sustainable Development in Business: Striving for a New Paradigm.	CONFERENCES		PARTICIPANT)	Petra and christ universityOnline	21/07/2022
50	Innovative Strategies for Aviation, Logistics and Supply chain Technologies,Business Model and Risk mangement	CONFERENCES	Strengthening supply chain Management Through Technology	PRESENTER)	Department of management Rathinam college of Arts and ScienceCoimbatore	14/09/2022
51	International Conference on Sustainable Goals (ICSG 2022)	CONFERENCES	A Study On The Pros And Cons Of Implementation Of Carbon Tax Price In India	PRESENTER)	Indian Institute of Management Bodh GayaIndian Institute of Management Bodh Gaya	16/09/2022
52	International Conference on GREEN Leadership	CONFERENCES	Critical Analysis of India's Internal Migration policy during COVID-19	PRESENTER)	DiSTDiST, Angamaly	30/11/2022
53	Ninth International Conference on Business Analytics and Intelligence	CONFERENCES	Using AI to Extract insights from Annual Corporate Reports	PRESENTER)	IIM BanagloreIIM Banagalore	15/12/2022
54	International Conference on Dynamic Business Environments	CONFERENCES	Consumers' Acceptance of Luxury Fashion Retailing Through E-Commerce in Indian Metro Cities	PRESENTER)	St Joseph's Institute of ManagementJIM	09/01/2023
55	6th International Conference on "Emerging Technologies in Computer Engineering:	CONFERENCES	Emerging Role of Blockchain on Healthcare Management in COVID-19 and Beyond	PRESENTER)	Swami Keshvanand Institute Of Technology, Management & Gramothan, JaipurJaipur	03/02/2023
56	International conference on contemporary issues in Management	CONFERENCES	Disruptive Strategies for supply chain Disruption	PRESENTER)	International School of Management ExcellenceBangalore	24/02/2023
57	FORE international Case Conference 2023	CONFERENCES	Niche to Mass Marketing: Consumer Perceptions and Challenges Facing the Packaged Coconut Water Industry"	PRESENTER)	FORE School of ManagementNew Delhi	02/06/2023
58	Sustainable development: Challenges and strategies for Indian Economy and Business	CONFERENCES	A roadmap to net zero era: An approach with Artificial Intelligence tool	PRESENTER)	Academy of Higher LearningBanagalore	28/08/2023
59	International Finance and Accounting Conference IFAC 2023	CONFERENCES	A study on the strategic role of Cost and Management Accountants in the ECL model of Indian Commercial Banks	PRESENTER)	IIM Jammu and KashmirIIM Jammu and Kashmir	08/09/2023
60	"Diversity-Equity-Inclusion: Way forward for Sustainable Business & Management Practices	CONFERENCES	Influence of Virtual Influencers on Purchasing Intention-Digitization Of Business and Entrepreneurship-Emotions, communication, and interactions in social media platforms"	PRESENTER)	REVA university BangaloreBangalore	22/09/2023
61	Interdisciplinary Engagement and Social Innovations in Business and Tourism	CONFERENCES	Exploring co-creation regret post-purchase regret in e-commerce.: Implication on Brand Image	PRESENTER)	CHRIST Bannerghatta Road Campus, in Partnership with UNDIP University, Indonesia.Christ Banagalore	05/10/2023
62	Interdisciplinary Engagement and Social Innovations in Business and Tourism?	CONFERENCES	online Customer Feedback: A Comprehensive Review	PRESENTER)	CHRIST Bannerghatta Road Campus, in Partnership with UNDIP University, Indonesia.Bangalore	05/10/2023
63	International conference on emerging Global Business opportunities	CONFERENCES	Influence of an "Indian Aesthetics" VS "East Asian Aesthetics"	PRESENTER)	JIMSt Joseph's Institute of Management	10/01/2024
64	International conference Embracing Digital Tranformation in Business For sustainable Growth	CONFERENCES	Text Mining Analysis of Consumer Durable Experience _ An Examination of Amazon Private Labels	PRESENTER)	Kristu Jayanti collegeBangalore	29/01/2024
65	Drishti-2024	CONFERENCES	Exploring The influence of CSR on Competitive advantage & Societal Gains	PRESENTER)	Vivekananda College of Engineering TechnologyBangalore	11/09/2024
66	Eleventh International conference on analytics and Intelligence	CONFERENCES		PARTICIPANT)	IIM BanagaloreIIM Banagalore	09/12/2024
67	International Conference on Technology Disruption in Business and Tourism: Decisive Strategies	CONFERENCES	Customer engagement in the Digital Age: The Role of Co-creation in fashion Branding	PRESENTER)	Christ University	24/01/2025
68	Technology Disruption in Business and Tourism: Decisive Strategies	CONFERENCES	Adapting Brand -Building techniques from traditional Sports to esports: A pathway to fan Loyalty and Engagement	PRESENTER)		24/01/2025
69	International Conference on Technology Disruption in Business and Tourism: Decisive Strategies	CONFERENCES	Workplace spirituality and inclusive leadership skills among employees in the private service organization	PRESENTER)	Christ University	24/01/2025
70	4th International Marketing Conference (iMarC-IV)	CONFERENCES	Crafting Inclusive Brand Narratives in Fashion: Integrating Theory and Practice	PRESENTER)	IIM Shillong	23/02/2025
71	International Conference on Sustainable Goals(ICSG 2.0)	CONFERENCES	The Impact of corporate Social responsibility on competitive advantage and societal Benefit	PRESENTER)	IIM Bodh GayaIIM Bodh Gaya	01/02/2025
72	Teacher conference	CONFERENCES	Teacher conference	PARTICIPANT)	The institute of Company Secretaries of India	20/08/2025
73	Vimersha 2025:International Conference on Artificial Intelligence ,Humanity and Sustainable Fashion	CONFERENCES	Green Trends: Exploring the Power of Co-creation in Crafting Sustainable	PRESENTER)	Dayananda Sagar Business SchoolDayananda Sagar Business School, Bangalore	12/09/2025
74	International Conference SUSTAINABLE SYNERGIES	CONFERENCES	Consumer Perception and Behavioural Response to Sustainable Packaging in the Beverage Industry: An Integrated Framework with Empirical Validation and Case Study Analysis	PRESENTER)	CHRIST (Deemed to be University)Banaglore	27/11/2025
75	Confab 360 Degree	CONFERENCES	“Innovation For Impact: Digital and Mobile Technologies for Sustainable Business Management, Teaching & Learning, Environmental Protection, Healthcare, Tourism, and Engineering Applications”	PRESENTER)	Manipal Academy of Higher Education (MAHE), Dubai	10/12/2025

Invited Talks

Sl.No.	Titel of the Program	Name of the Program	Date	Name of the Institution
1	Session Chair of Marketing Track	International Conference on Business Management & Information Systems	22/11/2012	Singapore institute of Management
2	Session Chair of Marketing Track	AIMS international Conferance of Management	05/01/2015	IIMK
3	Webinar on Social Media Marketing	Webinar on Social Media Marketing	14/06/2020	sunshine institute of management and technology
4	Webinar on Marketing Strategy for Corporate Post COVID 19	Webinar on Marketing Strategy for Corporate Post COVID 19	29/06/2020	CMS Institute of Management
5	Technical Session Chair	Online	29/07/2021	FISAT Business School
6	Sustainable development of Business strive for new Paradigm	5th I-come international conference	21/07/2022	Petra and Christ University
7	Session chair		22/03/2024
8	Session Chair		27/09/2024	CMR University
9	Emerging Trends & Challenges in Higher Education	fdp resource person	16/12/2024	Nargund College of Pharmacy
10	Conference session chair		27/02/2026	Jain University

MPhil/PhD Guided/Adjudicated

Sl.No.	Title	Name of Student	Institution	Role	Status	Month Year
1	Strengthening the Influence of Relationship Quality Attributes on Purchase Intention Through Co-Creation in Branding Using Social Media: Perception of Fashion Industry Consumers	POORNIMA NAIR	Christ University	SUPERVISOR	Ongoing	June 2022
2	EXPLORING DETERMINANTS OF USER GENERATED CONTENT: A CONSUMER BEHAVIOR PERSPECTIVE	KAVITA RAWAT	Christ University	SUPERVISOR	Awarded	December 2023
3	GAMIFYING BRAND ASSOCIATION: THE ROLE OF ESPORTS SPONSORSHIP IN DRIVING CONSUMER BEHAVIOUR AND BRAND LOYALTY	CHANDRU M C	Christ University	SUPERVISOR	Ongoing	August 2024

Patents

Sl.No.	Title of Invention	Inventor(s)	Filing Date
1	Medical transfusion Bag mask	LAKSHMY PRIYA K, RASHMI RAI, SUNITA KUMAR	08-Aug-2023
2	Al-Powered Consumer Behaviour Prediction System for Dynamic Marketing Strategies	SUNITA KUMAR	07-Jul-2025
3	System for Dynamic key management in Ad Hoc network for preventing wormhole attack	SHIVI KHANNA, SUNITA KUMAR	24-Jul-2025
4	Digital Marketing Strategies: The Future of Branding	JIMMY THANKACHAN, SUNITA KUMAR	11-Jun-2025
5	ARTIFICIAL INTELLIGENCE-BASED FRAMEWORK FOR AUTOMATED EXTRACTION AND ANALYSIS OF CORPORATE ANNUAL REPORTS	KALYANI V, PRAVEEN BABU P, ROY MATHEW, SUNITA KUMAR	16-Oct-2025

Research Project

Sl.No.	Name of the Research Project	Investigator(s)	Sponsors	Internal/External
1	A study on consumer purchase intention and preference towards private label branding with reference to retail apparel	SUNITA KUMAR		Internal
2	A Study on consumer perception regarding private label branding	SUNITA KUMAR		Internal
3	Brand Building through Digital Media	SUNITA KUMAR		Internal
4	From Folklore to strategic sustainability: Crafting a value-added course by linking Panchatantra, SDGs and Corporate Crisis Management	NABANITA GHOSH,SMITA KAVATEKAR,SUNITA KUMAR		Internal

Workshop/FDP/Training programme

Sl.No.	Name of the Workshop/FDP/Training programme	Name of Organiser	Level	Role	Date
1	submission Success: what EMC Case Submission author know before hitting send	Emerald Publishing, Emerald Publishing	International	Participant	13/08/2025
2	Advancement in teaching methodology and Recent development	Nargund College of Pharmacy, Nargund College of Pharmacy	National	Invited Resource Person/Trainer	16/12/2024
3	Qualitative Research Method in Management	CMS Business School ,	International	Participant	13/05/2024
4	Fdp on Advanced research Methodologies:Qualitative and quantitaive approaches	Amity university,	International	Participant	04/01/2024
5	five day FDP "Structural Equation and Modelling through SPSS	Jain University, Jain university	International	Participant	14/12/2020
6	Emerging Application of SEM in Contemporary Research	CMS School of Business (Jain University), Jain university	National	Participant	14/12/2020
7	one week faculty Development on Data Analytical Tools	Jain University,	National	Participant	27/05/2020
8	Excel Skills for Business Essentials	Macuquarie University, Macuquarie University	International	Participant	07/05/2020
9	Brand Management: Aligning Business, Brand and Behaviour	by University of London & London Business School Coursera,	International	Participant	01/05/2020
10	Brand Identity and Strategy	by IE Business School Coursera,	International	Participant	01/05/2020
11	QIP(FRONTIER AREAS IN THE SUBJECT AND CURRICULUM UPDATION)	Christ university School of Business Studies and Social Sciences,		Organiser & Participant	21/05/2018
12	Case Based Teaching, Writing And Publication	Christ university,	Institutional	Participant	11/10/2017
13	APA workshop	Christ university,	Institutional	Participant	29/08/2016
14	Multivariate Analysis Using SPSS & AMOS	Department of Management Studies, Kongu Engineering College, Kongu Engineering College	International	Participant	05/08/2016
15	Design Thinking and Innovation	Titan Company,	National	Participant	11/06/2016
16	FDP	Academic Staff College,		Organiser & Participant	23/05/2016
17	The art of case writing and teaching in the field of management	BMS College of Enginering,	Regional	Participant	20/08/2015
18	Out of the box thinking	CMS Business School,	Regional	Participant	25/04/2015
19	Marketing is dead !Long live Markeing	Jain University, Jain University	National	Participant	21/01/2015
20	Reflection and Foresight	Academic Staff College,		Organiser & Participant	25/10/2014
21	Faculty Development Programme	Deanery of Commerce and Management ,	Institutional	Participant	01/10/2013
22	SAP 01	SAP,	Institutional	Participant	05/08/2013
23	Leadership Simulation Workshop	enParagigm knowledge Solution,	Regional	Participant	18/03/2013
24	Orientaion program on "Perspectives and Practices in Higher Education"	CU - Academic staff college,	Institutional	Participant	09/10/2012
25	Perspectives and Practices in Higher Education	Academic Staff College,	Institutional	Participant	09/10/2012
26	Business Research Techniques	Christ university,	Institutional	Participant	19/03/2012

Awards/Achievements/Others

Sl.No.	Name of the Awards/Achievements/Others	Description	Organisation	Month/ Year
1	Marketing certificate course form Coursera	12 week online non credit course (Signature Track)	Penn University of Pennsylvania	14 January 2014
2	The University of Edinburgh ,USA Certificate Critical Thinking in Global challenges	Five week online Certificate course in Critical Thinking in Global challenges	The University of Edinburgh	28 February 2014
3	COURSERA ONLINE COURSE UNIVERSITY OF VIRGINIA	Online 8 weeks course	UNIVERSITY OF VIRGINIA	07 August 2014
4	MT. SAN JACINTO COLLEGE'S ONLINE OFFERING OF Crafting an Effective Writer: Tools of the Trade (Fundamental English Writing	MT. SAN JACINTO COLLEGE'S ONLINE OFFERING OF online basic writing course	MT. SAN JACINTO COLLEGE'S	11 August 2014
5	Spss Basic Facilitators Certification	Spss Basic Facilitators Certification	Christ University	01 October 2013
6	COURSERA ONLINE COURSE UNIVERSITY OF VIRGINIA	Online 8 weeks course in Foundations of Business Strategy	UNIVERSITY OF VIRGINIA	07 August 2014
7	Spss Basic Facilitators Certification	Spss Basic Facilitators Certification	Christ University	01 March 2014
8	Advertising and Society	online 7 week certificate in Advertising and Society from Duke university	Duke University	07 April 2015
9	COURSERA ONLINE COURSE FROM DUKE UNIVERSITY	online course On Advertising and society from duke university	Duke University	06 January 2015
10	Coursera Online course in Introduction to Consumer Neuroscience & Neuromarketing from Copenhagen Business School	Coursera Online 6 week course in "An Introduction to Consumer Neuroscience & Neuromarketing" from Copenhagen Business School	Copenhagen Business School	04 February 2015
11	Marketing in a Digital World	Online Coursera course in Marketing in a Digital World	University of Illinois at Urbana-Champaign	15 August 2016
12	Best paper award		Swami Keshvanand Institute Of Technology, Management & Gramothan, Jaipur	03 February 2023
13	Linear Regression for Business Statistics		Rice university (coursera)	01 October 2025
14	Intro to Claude AI		Coursera	07 October 2025
15	ChatGPT + Excel: Master Data, Make Decisions, Tell Stories	ChatGPT + Excel: Master Data, Make Decisions, Tell Stories	Vanderbilt University(Coursera)	05 October 2025

Consultancy

Sl.No.	Faculties	Theme of Consultancy	Type
1	VIJAYALAYA SRINIVAS T,,PRERANA SRIMAAL,RAJANI R,SREENATH K,SRIDHARAN A,SUNITA KUMAR	Graduate Engineers Training (GET) boot camp- nontechnical for 2 batches of TEPL employees
2	SUNITA KUMAR,,AISHWARYA N,PRAVEEN BABU P	AI Fundamentals	MOU_BASED
3	SUNITA KUMAR	AI Training	CORE_CONSULTANCY
4	LAKSHMY PRIYA K,,RASHMI RAI,SUNITA KUMAR	Classroom Management for pre university Teachers	RESEARCH_CONSULTANCY