Dr SONIA MATHEW
MBA, PhD
ASSOCIATE PROFESSOR
MBA, PhD
ASSOCIATE PROFESSOR
Articles in Journals
| Sl.No. | Title | Name of Journal / Vol. No. / Issue No. / Page Nos | ISSN No. | Date Published |
| 1 | Addressing the psychiatric implications of AI-enabled non-consensual sexual imagery | The British Journal of Psychiatry / 2025 / NA / 1 - 2 | 0007-1250 | 28-Oct-2025 |
| 2 | Unpaid care labour in India: a feminist and intersectional analysis of lived experiences | Journal of Gender Studies / / / 1 - 26 | 0958-9236 | 22-Sep-2025 |
| 3 | Digital mental health interventions in India: Addressing challenges and expanding access | Asian Journal of Psychiatry / / / - | 1876-2018 | 03-Dec-2024 |
| 4 | Navigating brand equity in personal care: Examining the influence of direct-to-consumer brands and the mediating power of brand image | international journal of management and sustainability / 13 / 2 / 404 - 422 | 2306-0662 | 16-Apr-2024 |
| 5 | Towards a theory of well-being in digital sports viewing behavior | Journal of Services Marketing / / / 245 - 263 | 0887-6045] | 03-Nov-2023 |
| 6 | Destination image and perceived meaningfulness for visitor loyalty: A strategic positioning of Indian destinations | Tourism Recreation Research / / / 1 - 20 | 0250-8281, 2320-0308 | 10-Mar-2022 |
| 7 | Destination image and perceived meaningfulness for visitor loyalty: A strategic positioning of Indian destinations | Tourism Recreation Research / / / - | 0250-8281, 2320-0308 | 29-Jan-2022 |
| 8 | Towards a theory of well-being in digital sports viewing behavior | Journal of Services Marketing / / / - | 0887-6045 | 15-Oct-2021 |
| 9 | A collaborative application of design thinking and Taguchi approach in restaurant service design for food wellbeing | Journal of Service Theory and Practice / / / - | 2055-6225 | 15-Sep-2021 |
| 10 | A collaborative application of design thinking and Taguchi approach in restaurant service design for food wellbeing | Journal of Service Theory and Practice / 32 / 2 / 199 - 231 | 2055-6225 | 15-Sep-2021 |
| 11 | Strategic positioning of tourist destinations- analyzing the role of perceived meaningfulness | Journal of Hospitality and Tourism Management / 49 / / 140 - 151 | 1447-6770 | 15-Sep-2021 |
| 12 | Strategic positioning of tourist destinations- analyzing the role of perceived meaningfulness | Journal of Hospitality and Tourism Management / 49 / NA / 140 - 151 | 1447-6770, 1839-5260 | 27-Aug-2021 |
| 13 | The role of switching cost in the e-service recovery framework among banking customers | International Journal of Quality and Service Sciences / / / - | 1756-669X, 1756-6703 | 11-Aug-2021 |
| 14 | The role of switching cost in the e-service recovery framework among banking customers | International Journal of Quality and Service Sciences / 14 / 1 / 86 - 109 | 1756-669X | 11-Aug-2021 |
| 15 | How Green Consumption Value Affects Green Consumer Behaviour: The Mediating Role of Consumer Attitudes Towards Sustainable Food Logistics Practices | Vision: The Journal of Business Perspective / / / - | 0972-2629, 2249-5304 | 25-Jan-2021 |
| 16 | Examining the Relationship between E-Service Recovery Quality and E-Service Recovery Satisfaction Moderated by Perceived Justice in the Banking Context. | Benchmarking - An International Journal / NA / NA / 0 - 0 | 1463-5771 | 23-Jun-2020 |
| 17 | Examining the relationship between e-service recovery quality and e-service recovery satisfaction moderated by perceived justice in the banking context | Benchmarking: An International Journal / 27 / 6 / 1951 - 1980 | 1463-5771 | 15-May-2020 |
Participation in Seminars/Conferences/Symposium
| Sl.No. | Name of the Conference /Seminar /Symposium | Type of Program | Title of the Article | Role | Venue/Place | Date |
| 1 | Xenova 25 | Conference | Organizer) | Christ UniversityChrist University | 07/03/2025 | |
| 2 | The 10th International Conference on Business and Technology (ICBTAMMAN'2024) | Conference | Exploring the effect of work-family conflict on burnout among ICU nurses in Indian Private Hospitals: The influence of Perceived Organization Support | Presenter) | EuroMid Academy of Business and Technology, Turkey | 07/08/2024 |
| 3 | International Marketing Conference | Conference | Integrating Stakeholder Perceptions In Csr Decision-Making: A 2-Tuple Fuzzy Linguistic Approach For Banks | Presenter) | Christ University | 26/07/2024 |
| 4 | Global Progress, Local Actions: Aligning Business and Management Practices with SDG Agenda | Conference | Integrating Multiple Stakeholder Perspectives In Corporate Social Responsibility Decisions: A Fuzzy Logic Approach | Presenter) | Christ University | 20/02/2024 |
| 5 | International Conference on Strategic Agility and Resilience: Benchmark and Best Practices | Conference | Understanding Tourist?s Intentions in selection of destinations through reviews: Karnataka Tourism Regions | Presenter) | BNM Institute of Technology | 14/12/2023 |
| 6 | Teaching with Cases | Seminar | Participant) | HBA and IIMAIIM Ahmedabad | 14/06/2023 | |
| 7 | RMC 23 | Conference | Factors Influencing Online Meat Purchase: An Exploration of Consumer Attitudes and Perceptions | Presenter) | RAJAGIRI BUSINESS SCHOOLCOCHIN | 03/04/2023 |
| 8 | Emerging Research in Management & Applications ERMA 2022 | Conference | Analysis of Customer Sentiments on Review Sites towards Selected Travel Companies : A Bigdata Approach | Presenter) | NITTE BangaloreBangalore | 25/11/2022 |
| 9 | Changing global economic landscape: Sustainable strategies for the new normal | Conference | A study to explore the factors of conscious consumerism impacting the purchase intention from rational and emotional advertising appeal | Presenter) | Christ UniversityBangalore | 23/03/2022 |
| 10 | New paradigms in Management | Conference | Exploring the factors of conscious consumerism impacting the purchase intention from advertising appeals. | Presenter) | Rajagiri Business SchoolCochin | 25/01/2022 |
| 11 | Convergence 2020 Winning Through Service Excellence: Theory And Practice | Conference | Towards a theory of well-being in digital sports viewing behavior- A transformative service research approach | Presenter) | Jagdish Sheth School of Management (IFIM) BangaloreBangalore | 18/12/2020 |
| 12 | International Conference on Post Pandemic Business and Institutional Implications: An exploration by corporates and academics | Conference | The Moderating Effect of Risk Aversion in Determining the Financial Well-Being among Working Young | Presenter) | FISAT Business School, ErnakulamFISAT Business School, Angamaly | 27/07/2020 |
| 13 | Berchmans National Conference | Conference | Co-presenter) | St Berchmans College, Changanacherry, KeralaKottayam, Kerala | 27/02/2020 | |
| 14 | MARKCON 2020 | Conference | Consumer Value Perception of Online Meat Purchase in Emerging markets | Presenter) | Indus Business AcademyBangalore | 09/01/2020 |
Invited Talks
| Sl.No. | Titel of the Program | Name of the Program | Date | Name of the Institution |
| 1 | The Role of Modern Management in Christian Lay Leadership | Malayalam Laity Seminar | 12/10/2025 | NBCLC, Bangalore |
| 2 | Shesparks Conference | 07/03/2024 | Yourstory Herstory | |
| 3 | Business Communication Skills | 24/04/2022 | Fedo.ai | |
| 4 | Leader Transgression | 18/04/2022 | Christ Nagar Higher Secondary School, Trivandrum |
MPhil/PhD Guided/Adjudicated
| Sl.No. | Title | Name of Student | Institution | Role | Status | Month Year |
| 1 | A MODERATED MEDIATION STUDY ON FINANCIAL ATTITUDE AND FINANCIAL WELL- BEING PERCEPTION THROUGH INVESTMENT BEHAVIOUR: INDIAN FEMALES | SHETTY MEETHA SHARATHKUMAR | Christ University | Supervisor | Ongoing | January 2022 |
Workshop/FDP/Training programme
| Sl.No. | Name of the Workshop/FDP/Training programme | Name of Organiser | Level | Role | Date |
| 1 | How to Create Video for Online Courses | University of Edinburgh, | International | Participant | 26/03/2025 |
| 2 | Innovative Teaching with ChatGPT | Vanderbilt University, | International | Participant | 10/01/2025 |
| 3 | Innovaite Education - Exploring role for Artificial Intelligence in Higher Education Learning | CHRIST UNIVERSITY, CENTRE FOR ARTIFICIAL INTELLIGENCE, | National | Participant | 29/02/2024 |
| 4 | Innovative Teaching and Learning Method | Christ University, | Institutional | Participant & Presenter | 19/06/2023 |
| 5 | Teaching with Cases Offered by HBP and IIMA Case Centre | IIM, AHMEDABAD, IIM, AHMEDABAD | International | Participant | 14/06/2023 |
| 6 | Introduction to Business Analysis Using Spreadsheets: Basics | Course Era, Course Era Project Network | International | Participant | 09/05/2022 |
| 7 | Faculty Development Programme | Christ University, | Institutional | Participant | 16/06/2021 |
| 8 | Orientation Programme | Christ University, | Participant | 05/08/2019 | |
| 9 | Pedagogical Leadership Sharpening the Saw and Digitization of Pedagogy | Christ Institute of Management, | Participant | 20/05/2019 | |
| 10 | Case Method of Teaching | IIM Tiruchirappalli, | National | Participant | 13/05/2019 |
Awards/Achievements/Others
| Sl.No. | Name of the Awards/Achievements/Others | Description | Organisation | Month/ Year |
| 1 | Certified Behaviour and Mentoring Analyst(CBMA) | TalentMetrix | 31 December 2023 |
Consultancy
| Sl.No. | Faculties | Theme of Consultancy | Type |
| 1 | SONIA MATHEW | Pastoral Administration and Management. | Honorary |
| 2 | SONIA MATHEW | Leadership Training | Paid |