Dr VINNARASI B
MCom, MBA, MPhil, PhD
ASSOCIATE PROFESSOR
MCom, MBA, MPhil, PhD
ASSOCIATE PROFESSOR
Articles in Periodicals
| Sl.No. | Title | Name of Periodical | Periodicity | Date |
| 1 | Impact of Information and Communication Technology on Higher Education with special reference to Self Financing Institutions. | souvenir | Annual | 26/10/2013 |
Articles in Journals
| Sl.No. | Title | Name of Journal / Vol. No. / Issue No. / Page Nos | ISSN No. | Date Published |
| 1 | Trends in virtual influencers (VIs): A bibliometric analysis and SPAR-4-SLR protocol | Multidisciplinary Reviews / 7 / 12 / - | 2595-3982 | 16-Aug-2024 |
| 2 | A Study of Financialization of Commodity Markets in India | International Conference on Newer Engineering Concepts and Technology (ICONNECT-2023) / 399 / E3S Web Conf / 15 - | 2555-0403 | 12-Jul-2023 |
| 3 | The Effect of Merger, Acquisition and Covid-19 on Customers Service of Union Bank of India in Delhi | Psychology and Education / 58(2) / 9880-9887 / 9880 - 9887 | 0033-3077 | 24-Dec-2020 |
| 4 | Stress Classification of Medical Practitioners Using Machine Learning Techniques | Solid State Technology / 6 / 4 / 7098 - 7104 | 0038-111X | 16-Dec-2020 |
| 5 | Buying Intention Of Menstrual Cups Among Women In India | International Journal of Advanced Science and Technology / 29 / 2 / 13 - 24 | 2005-4238 | 13-Jan-2020 |
Books/ Book Chapter/Case Study
| Sl.No. | Title | Author Names(s) | ISBN No. | Month Year |
| 1 | Harnessing AI, Machine Learning, and IoT for Intelligent Business | VINNARASI B,C. ADDLIN POOVIGA, K. RAMPRABHA, SUNIL SAXENA, ,& M. KRISHNAMOORTHI, ALLAM HAMDAN, UDO BRAENDLE | 978-3-031-67890-5 | / |
Participation in Seminars/Conferences/Symposium
| Sl.No. | Name of the Conference /Seminar /Symposium | Type of Program | Title of the Article | Role | Venue/Place | Date |
| 1 | International Conference on Advancements and Future Trends in Collaborative Technologies Engineering, Social Sciences, Humanities & Management | Conference | Co-presenter) | Sambhram Institute of TechnologyBangalore | 24/05/2025 | |
| 2 | Let Us Dream 2020 Triennial International Virtual Conference | Conference | Participant) | Christ UniversityBangalore | 20/11/2020 | |
| 3 | Let Us Dream 2020 Triennial International Virtual Conference | Conference | Participant) | Christ UniversityBangalore | 20/11/2020 | |
| 4 | Virtual Conference on Ubiquitous AI and Machine Learning | Conference | Stress classification of Medical Practitioners Using Machine Learning Techniques | Presenter) | Institute for Engineering Rsearch and Publication Malaysia | 16/10/2020 |
| 5 | Unleash the Power of Mind for Unlimited Success | Seminar | Participant) | Christ UniversityBangalore | 24/07/2020 | |
| 6 | Issues and Implications of Covid-19 on the Banking and Financial sector | Seminar | Participant) | Sacred Heart College (Autonomous)Tirupattur, Tamil Nadu | 04/07/2020 | |
| 7 | Role of Women Entrepreneurs in Logistics and Supply chain management? | Seminar | Participant) | St. Xavier's college for women, AluvaAluva | 14/05/2020 | |
| 8 | National Conference 2019 on Management, Technology and Innovation in the VUCA world "Role in Value Creation" | Conference | Emotional Advertisements VS Rational Advertisements: which one is more effective? | Presenter) | New Horizon College of EngineeringBangalore | 23/03/2019 |
| 9 | International Conference on Digitalization of Banking Operations: OUtreach, Challenges and Impact on Economy | Conference | Issues and Challenges of Banking Technology of Rural Banks in India | Presenter) | Alpha Arts and Science CollegeChennai | 01/03/2019 |
| 10 | International Conference on Changing Business Landscape | Conference | Moderator/Chair) | Christ UniversityBangalore | 06/02/2019 | |
| 11 | One Day International Conference on Services Marketing-Process, Practices and Potential | Conference | Moderator/Chair) | National College (Autonomous), TrichyTricy | 24/01/2019 | |
| 12 | CYNOSURE 2019- International Conference on Creativity, Innovation and Technology as a Strategy for Global Business: An Interdisciplinary Approach | Conference | An Empirical Study on the Passenger Vehicle segment in India | Presenter) | St. Francis De Sales CollegeBangalore | 23/01/2019 |
| 13 | CYNOSURE 2019 -International conference on Creativity, Innovation and Technology as a Strategy for Global Business. | Conference | Stress, Job satisfaction and Job performance of Private College Teachers:An Empirical Relationship | Presenter) | Christ UniversityBangalore | 23/01/2019 |
| 14 | National Level Seminar on Innovation in HR, Marketing, Information Technology and Finance | Seminar | Panelist) | Mangalore Institute of Management and Science, BanMangalore Institute of Management and Science, Bangalore | 07/01/2017 | |
| 15 | National Level Seminar on Innovation in HR, Marketing, Information Technology and Finance | Seminar | Participant) | Mangalore Institute of Management and Science, BanBangalore | 07/01/2017 | |
| 16 | Conference | An understanding of green marketing - An innovation to green home | Presenter) | Christ UniversityPoondi | - | |
| 17 | Conference | Role of ICT in higher education with special reference to Christ University | Presenter) | Christ UniversityVirushunagar Hindu Nadar's Senthikumara Nadar College, Virudhnagar | - | |
| 18 | Conference | Impact of global crisis on Indian Banking system | Presenter) | Christ UniversityAnnai Mathammal Sheela Engineering College, Erumpatty-637013- | - | |
| 19 | Conference | ROLE OF ICT IN HIGHER EDUCATION FOR SUSTAINABLE DEVELOPMENT | Presenter) | Christ UniversityKRISTU JAYANTHI COLLEGE | - | |
| 20 | Seminar | ROLE OF ICT IN HIGHER EDUCATION LEARNING WITH SPECIAL REFERENCE TO COMMERCE AND MANAGEMENT | Presenter) | Christ UniversityBANGALORE UNIVERSITY | - | |
| 21 | Seminar | IMPACT OF INFORMATION AND COMMUNICATION TECHNOLOGY ON HIGHER EDUCATION WITH SPECIAL REFERENCE TO SELF FINANCING INSTITUTIONS. | Presenter) | Christ UniversityHASNATH COLLEGE, BANGALORE | - | |
| 22 | Conference | IMPACT OF ICT ON HIGHER EDUCATION SPECIAL REFERENCE TO COMMERCE AND MANAGEMENT | Presenter) | Christ UniversityBHARATH COLLEGE | - | |
| 23 | UGC SPONSORED TWO DAY NATIONAL SEMINAR ON CHANGING | Participant) | Hasnath College for Women | - | ||
| 24 | NATIONAL SEMINAR ON INCLUSIVE GROWTH AND SUSTAINAB | Participant) | BANGALORE UNIVERSITY | - | ||
| 25 | NEW DIMENSIONS IN COMMERCE & INDUSTRY IN THE GLOBA | Participant) | COMMERCE AND MANAGEMENT, BHARATH COLLEGE | - | ||
| 26 | Conference | Strategy during uncertainty- Globalization and its impact | Presenter) | Christ UniversityKristu Jayanthi College, Bangalore | - | |
| 27 | UGC Sponsored International Conference on Futurist | Participant) | Jyothi Nivas College Autonomous | - | ||
| 28 | Conference | Need for financial education in colleges | Presenter) | Christ UniversityJaipur | - | |
| 29 | Conference | ANALYZING THE FACTORS INFLUENCING SECURITY FRAUD IN INDIA | Presenter) | Christ UniversityBANGALORE | - | |
| 30 | Conference | INVESTOR PREFERENCE TOWARDS MUTUAL FUNDS IN BANGALORE CITY | Presenter) | Christ UniversityVIRUDHUNAGAR | - | |
| 31 | INTERNATIONAL CONFERENCE ON STRATEGIES FOR SUSTAIN | Participant) | VHN SENTHILKUMARA NADAR COLLEGE (AUTONOMOUS) | - | ||
| 32 | International Conference on Management and I.T | Participant) | INTERNATIONAL SCHOOL OF INFORMATICS & MANAGEMENT | - | ||
| 33 | Conference | Use of ICT in teaching Commerce and Management Education | Presenter) | Christ UniversitySalem, TamilNadu | - | |
| 34 | National Conference on Management & seminar on how | Participant) | International Association of Engineering and Management Education | - |
Invited Talks
| Sl.No. | Titel of the Program | Name of the Program | Date | Name of the Institution |
| 1 | Stress management in Pandemic times | webinar | 06/02/2021 | St. Joseph's College of Commerce (Autonomous) |
| 2 | Holistic Education in curriculum | Webinar | 17/08/2020 | PG and Research Department of Commerce A.V.V.M Sri Pushpam college (Autonomous). Poondi |
| 3 | Stress Management and Covid-19 | webinar | 13/08/2020 | SRSI College |
| 4 | Union Budget 2019 | Panel Discussion on Union Budget 2019 | 09/02/2019 | Maharani Lakshmi Ammani College for Women Autonomous, Bangalore |
MPhil/PhD Guided/Adjudicated
| Sl.No. | Title | Name of Student | Institution | Role | Status | Month Year |
| 1 | IMPACT OF RIDE-HAILING COMPANIES OPERATIONAL PRACTICES AND POLICY FRAMEWORKS ON THE EARNINGS OF GIG DRIVERS IN BENGALURU | SHOBHA V | Christ University | Supervisor | Ongoing | July 2021 |
Research Project
| Sl.No. | Name of the Research Project | Investigator(s) | Sponsors | Internal/External |
| 1 | Assessing the Impact of ICT on Higher Education-Special reference to Commerce and Management | Christ University, Bangalore. | Internal |
Workshop/FDP/Training programme
| Sl.No. | Name of the Workshop/FDP/Training programme | Name of Organiser | Level | Role | Date |
| 1 | Faculty Development program 2025 | HRDC CHRIST (DEEMED TO BE UNIVERSITY), | Institutional | Participant | 19/05/2025 |
| 2 | Outcome Based Education | Department of Commerce(Accounting & Finance and corporate Secretaryship), SHRI KRISHNASWAMY COLLEGE FOR WOMEN | National | Participant | 08/08/2022 |
| 3 | Online Workshop on Tools and Techniques in Research | Internal Quality Assurance Cell and Research Cell, Government First Grade College, Malur, Internal Quality Assurance Cell and Research Cell, | Regional | Invited Resource Person/Trainer | 02/03/2021 |
| 4 | Statistical Applications using SPSS Software | G L Research Academy, G L Research Academy | National | Participant | 15/07/2020 |
| 5 | Work Smarter not harder Time management for personal and professional productivity | Coursera, University of California | International | Participant | 12/05/2020 |
| 6 | Five Day Faculty Development Program -webinar series | School of management Studies, Sathyabama Institute of Science and Technology, Sathyabhama Institute of Science and Technology | National | Participant | 09/05/2020 |
| 7 | QIP on online Teaching | Academic Staff College, | Participant | 22/04/2020 | |
| 8 | Learning to Teach Online | Coursera , | International | Participant | 01/04/2020 |
| 9 | QIP on Innovative Pedagogic Practices Research and Consultancy | Academic Staff College, | Organiser & Participant | 20/05/2019 | |
| 10 | Intensive workshop on case teaching, writing and research | Christ Institute of Management Lavasa Pune, | Institutional | Participant | 12/01/2019 |
| 11 | Holistic Education Development-Societal Skill | CHRIST (Deemed to be University), | Institutional | Participant | 03/12/2018 |
| 12 | STRATEGY ACTUALIZATION: FORGING THE ACADEMIC COMMUNITY AHEAD | CHRIST (Deemed to be University), | Institutional | Participant | 30/10/2018 |
| 13 | Frontier Areas in Commerce and Curriculum Updation | Academic Staff College, CHRIST (Deemed to be University), | Participant | 21/05/2018 | |
| 14 | Holistic Develo0ment Program-Societal Skill | CHRIST (Deemed to be University), | Institutional | Participant | 16/05/2018 |
| 15 | 'Fifty Years of Growth and Future: Sustaining Our University Culture, Strategic Vision and Leadership | CHRIST (Deemed to be University), | Institutional | Participant | 14/05/2018 |
| 16 | Eviews | CART, | National | Participant | 17/04/2018 |
| 17 | GST OUTREACH PROGRAM | DEPARTMENT OF COMMERCE, | National | Organiser & Participant | 23/02/2018 |
| 18 | FDP on GST | Christ University Department of Commerce , | National | Organiser & Participant | 23/02/2018 |
| 19 | Research and Technology in Commerce | CU Academic Staff College, | Participant | 27/10/2017 | |
| 20 | COMPUTERISED ACCOUNTING USING TALLY, ERP 9 | CHRIST UNIVERSITY, TALLY | Institutional | Participant | 24/10/2017 |
| 21 | APA Workshop | Center for Research, | Institutional | Participant | 02/06/2017 |
| 22 | Teaching, Learning and Evaluation | Christ University Academic Staff College, | Participant & Presenter | 17/05/2017 | |
| 23 | Faculty training on Innovation and creative Teaching of Final Accounts of Companies | Christ Junior College, | Institutional | Presenter | 23/02/2017 |
| 24 | Research and Publication | CU-Academic Staff College, | Participant & Presenter | 23/09/2016 | |
| 25 | New Dimensions of Research | CU-Academic Staff College, | Participant | 23/05/2016 | |
| 26 | TRANSITIONS IN CONCEPTS AND PRACTICES IN COMMERCE AND MANAGEMENT | CHRIST UNIVERSITY, | Participant | 14/03/2015 | |
| 27 | UGC Sponsored National Level Quality Improvement Program Energy-The key to Tranform Teaching Dynamics | Jyothi Nivas College Autonomous, Jyothi Nivas College Autonomous | National | Participant | 15/11/2014 |
| 28 | Routledge Editorial Workshop 2014 | Taylor & Francis India, | Institutional | Participant | 25/09/2014 |
| 29 | CONTEMPORARY DEVELOPMENTS IN COMMERCE AND BUSINESS | CHRIST UNIVERSITY, | Institutional | Participant | 18/03/2014 |
| 30 | RESEARCH AND DEVELOPMENT: CREATING VALUE THROUGH SPSS | JYOTHI NIVAS COLLEGE AUTONOMOUS POST GRADUATE CENTRE, JYOTHI NIVAS COLLEGE AUTONOMOUS POST GRADUATE CENT | National | Participant | 01/03/2014 |
| 31 | RESEARCH AND DEVELOPMENT:CREATING VALUE | JYOTHI NIVAS COLLEGE AUTONOMOUS POST GRADUATE CENTRE BANGALORE, JYOTHI NIVAS COLLEGE AUTONOMOUS POST GRADUATE CENT | National | Participant | 23/11/2013 |
| 32 | FDP | CHRIST UNIVERSITY, | Institutional | Participant | 01/10/2013 |
| 33 | NATIONAL WORKSHOP ON DATA ANALYSIS USING SPSS | CENTRE FOR ADVANCED RESEARCH AND TRAINING, CHRIST UNIVERSITY, | National | Participant | 16/05/2013 |
| 34 | Data Analysis Using SPSS | Christ University, | National | Participant | 16/05/2013 |
Awards/Achievements/Others
| Sl.No. | Name of the Awards/Achievements/Others | Description | Organisation | Month/ Year |
| 1 | SAP 01-END USER COURSE | CLOCKWORK ACADEMY | AUGUST 2013 | |
| 2 | FOUNDATIONS OF BUSINESS STRATEGY | ONLINE COURSE | UNIVERSITY OF VIRGINIA | MARCH 2014 |
| 3 | Developing Innovative ideas for new companies: The first step in Entrepreneurship. | ONLINE COURSE | UNIVERSITY OF MARYLAND | AUGUST 2014 |
| 4 | Crafting an effective writer: Tools of the Trade (Fundamental English Writing) | ONLINE COURSE | DEPARTMENT OF ENGLISH, MT.SAN JACINTO COLLEGE. | AUGUST2014 |
| 5 | Guest Lecture on Dividend Decisions and Theories | Thimmappa Post Graduate Centre for Management and Engineering, KGF | December 2015 | |
| 6 | Guest lecture on Capital Budgeting | Thimmaiah Post Graduate Centre for Management and Engineering, KGF | January 2016 | |
| 7 | Guest Lecture on Innovation and creative teaching of Final Accounts of Companies Profit and Loss Account | Guest Lecture for the Christ Junior College faculty members of the Commerce Department. | Christ Junior College | 23 February 2017 |
| 8 | Guest Lecture on Innovation and creative teaching of Final Accounts of Companies Balance Sheet | Guest Lecture for the Christ Junior College faculty members of the Commerce Department. | Christ Junior College | 25 March 2017 |
| 9 | CHIEF GUEST FOR THE INAUGURAL CEREMONY OF BBM PROGRAM | DELIVERED AN INAUGURAL ADDRESS ON SENTIMENTS AND PROFESSIONALISM | NATIONAL COLLEGE | 10 August 2017 |
| 10 | Keynote Speaker and panelist | ONE DAY NATIONAL CONFERENCE ON INNOVATIVE AND EMERGING TRENDS IN BUSINESS, IT, SCIENCE AND HUMANITIES- SYNERGY 2018. ORGANIZED BY DEPARTMENT OF COMMERCE | CHRIST COLLEGE OF SCIENCE AND MANAGEMENT | 22 January 2018 |
| 11 | Key note Speaker | National Seminar on GST | KLE College, Kengeri, Bangalore | 07 October 2017 |
| 12 | Guest Lecture | Guest talk on Income Tax | St. Claret College | 10 August 2017 |
| 13 | Acted as Chairperson | In the technical session-IV for the discipline of HR, Marketing, Finance, IT, IB and Economics. | Mangalore Institute of Managemnt and Science College | 07 January 2017 |
| 14 | GUEST LECTURE | TOPIC: SENTIMENTS AND PROFESSIONALISM | BISHOP COTTON WOMEN'S CHRISTIAN COLLEGE | 12 March 2018 |
| 15 | Panelist | I was a panelist for the panel discussion on Union Budget 2019 | Maharani Lakshmi Ammani College for Women Autonomous, Bangalore | 09 February 2019 |
| 16 | Staff sports and Games | Secured Second in throwball Match | Christ University | 20 December 2018 |
| 17 | Guest of Honour | I was invited by the V /s International Pre-School as Guest of Honour for the annual day of the school | V S International Pre-School | 02 February 2019 |
| 18 | Board of Examiner | Board of Examiner for September 2019 for St. Joseph's college of Commerce (Autonomous), Bangalore | St. Joseph's college of Commerce (Autonomous) | 17 September 2019 |
| 19 | External Examiner | PhD Thesis Evaluation-Indian External Examiner | VELS Institute of Science, Technology and Advanced Studies | 04 September 2019 |
| 20 | External Examiner | PhD Thesis Evaluation-Indian External Examiner | Bharathidasan University | 26 April 2019 |
| 21 | External Examiner | PhD thesis Evaluation-Indian External Examiner | Bharathidasan University, India. | 20 December 2019 |
| 22 | External Examiner | PhD Thesis Evaluation - Indian External Examiner | VELS Institute of Science, Technology and Advanced Studies | 19 September 2019 |
| 23 | Member in Indian Association of Commerce | Member in Indian Association of Commerce | Indian Association of Commerce | 26 February 2020 |