| Sl.No. | Title | Name of Periodical | Periodicity | Date |
| 1 | Pure and suggestive impulse buying in mobile shopping app: shopping pattern of young consumers | Bimonthly | 10/07/2024 | |
| 2 | Impact of Video product presenation and scarcity claim on mobile based impulse buying behaviour | Dr Priyanka Gupta, Prof Sanjeev Prashar, Dr Chandan Parsad, Dr T Sai Vijay | Quarterly | 30/08/2023 |
| Sl.No. | Title | Name of Journal | Date of Publication | Volume No/Issue No/Page No | ||||||||||||||||||||||
| 1 | Impact of video product presentation and scarcity claim on mobile-based impulse buying | Journal of Global Scholars of Marketing Science | 17-Apr-2023 | / / - | ||||||||||||||||||||||
Additional information
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| Sl.No. | Title | URL | Subject | Month Year |
| Sl.No. | Type of Book | Title | Title of Book | ISBN | Month Year |
| Sl.No. | Type of Book | Title of Chapter/Article | ISBN | Month Year |
| Sl.No. | Type of Book | Title | Title of Case Study | ISBN | Month Year |
| Sl.No. | Title | Abstract Objectives | Type | Sponsors |
| Sl.No. | Title | Place of Publication | ISBN No. | Month Year |
| Sl.No. | Type of Program | Role | Name of Program | Title of Paper | Date | Organising Institution | Level |
| 1 | Conference | Presenter | NTSMD | Brand Familiarity and Erotic appeal of luxury Fashion Brands: A Study on Visual Complexity | 26/08/2024 | Christ University | International |
| 2 | Conference | Presenter | NASMEI | Visual Complexity: Brand Familiarity and Erotic appeal of luxury Fashion Brands on Social Media | 18/12/2023 | Great Lakes Institute of Management | International |
| Sl.No. | Title of the Program | Name of the Program | Date | Name of the Institution |
| Sl.No. | Title | Genre | Producer | Copyrights |
| Sl.No. | Title | Guide Name | Institution | Month Year |
| Sl.No. | Title | Name of Student | Institution | Month Year |
| Sl.No. | Title of Invention | Inventor(s) | Filing Date |
| Sl.No. | Name of the Research Project | Investigator(s) | Sponsors | Internal/External |
| Sl.No. | Name of the Conference/Seminar | Name of Organiser | Level | Date |
| Sl.No. | Name of the Workshop/FDP/Training programme | Name of Oraganiser | Level | Role | Date |
| 1 | NASMEI | Greatlakes Institute of Management Chennai | International | Participant & Presenter | 15/12/2023 |
| 2 | FDP on Qualitative Research using NVIVO | ISME Bangalore | National | Participant | 06/10/2023 |
| Sl.No. | Name of the Awards/Achievements/Others | Description | Organisation | Month/ Year |
| Sl.No. | Faculties | Theme of Consultancy | Type |
| Sl.No. | Applicants | Title | Date Published |
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