Faculty

Profile

Dr DAVID WINSTER PRAVEENRAJ D

MBA, PhD
ASSISTANT PROFESSOR

SCHOOL OF BUSINESS AND MANAGEMENT
BANGALORE CAMPUS
 Print Profile

Sl.No. Title Name of Periodical Periodicity Date
Sl.No. Title Name of Journal Date of Publication Volume No/Issue No/Page No
1 Implications of Lovemark Theory: A Study on Discreet Brands Migration Letters 12-Oct-2023 / / -

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) AARTHY C,DAVID WINSTER PRAVEENRAJ D,MEGHA PANDEY,MELVIN VICTOR ,AISHWARYA N
Title of Article Implications of Lovemark Theory: A Study on Discreet Brands
Name of Journal Migration Letters
Volume No
Issue No
Page No -
URL https://www.webofscience.com/wos/woscc/summary/1de46e21-e53f-4b1d-90f0-376f7720eb04-abbc0f08/relevance/1
Indexing Agency Web of Science
Date of Publication 12-Oct-2023
2 Cryptography: Advances in Secure Communication and Data Protection E3S Web of Conferences 10-Sep-2023 / / -

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) MELVIN VICTOR ,DAVID WINSTER PRAVEENRAJ D
Title of Article Cryptography: Advances in Secure Communication and Data Protection
Name of Journal E3S Web of Conferences
Volume No
Issue No
Page No -
URL https://www.edpsciences.org/en/
Indexing Agency Scopus
Date of Publication 10-Sep-2023
3 Exploring Explainable Artificial Intelligence for Transparent Decision Making E3S Web of Conferences 10-Sep-2023 / / -

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) MELVIN VICTOR ,DAVID WINSTER PRAVEENRAJ D
Title of Article Exploring Explainable Artificial Intelligence for Transparent Decision Making
Name of Journal E3S Web of Conferences
Volume No
Issue No
Page No -
URL https://www.edpsciences.org/en/
Indexing Agency Scopus
Date of Publication 10-Sep-2023
4 Design and Implementation of Smart Manufacturing Systems Through AR for Data‑Driven Digital Twin System SN Computer Science 31-Jul-2023 / / -

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) ASHOK J,J. ASHOK,N. ANIL KUMAR,DAVID WINSTER PRAVEENRAJ D,A. VINAY BHUSHAN,SWATHI EDEM
Title of Article Design and Implementation of Smart Manufacturing Systems Through AR for Data‑Driven Digital Twin System
Name of Journal SN Computer Science
Volume No
Issue No
Page No -
URL https://link.springer.com/journal/42979/volumes-and-issues
Indexing Agency Scopus
Date of Publication 31-Jul-2023
5 Implications of Lovemark Theory: A Study on Discreet Brands International Journal of Professional Business Review 25-Apr-2023 20 / / 477-491

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) MELVIN VICTOR ,DAVID WINSTER PRAVEENRAJ D,MEGHA PANDEY
Title of Article Implications of Lovemark Theory: A Study on Discreet Brands
Name of Journal International Journal of Professional Business Review
Volume No 20
Issue No
Page No 477-491
URL https://doi.org/10.47059/ml.v20i3.2932
Indexing Agency Scopus
Date of Publication 25-Apr-2023
6 Talent acquisition-artificial intelligence to manage recruitment E3S Web of Conferences 31-Mar-2023 376 / 376 (2023) 05001 / 2-8

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) HARIHARAN R,SUDHA E,DAVID WINSTER PRAVEENRAJ D,ASHOK J,VEDAPRADHA R
Title of Article Talent acquisition-artificial intelligence to manage recruitment
Name of Journal E3S Web of Conferences
Volume No 376
Issue No 376 (2023) 05001
Page No 2-8
URL https://www.e3s-conferences.org/articles/e3sconf/abs/2023/13/contents/contents.html
Indexing Agency Scopus
Date of Publication 31-Mar-2023
7 Algorithm trading and its application in stock broking services E3S Web of Conferences 31-Mar-2023 376 / / 1-10

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) HARIHARAN R,SUDHA E,DAVID WINSTER PRAVEENRAJ D,SHARATH AMBROSE,MEGHA PANDEY,VEDAPRADHA R
Title of Article Algorithm trading and its application in stock broking services
Name of Journal E3S Web of Conferences
Volume No 376
Issue No
Page No 1-10
URL https://www.e3s-conferences.org/articles/e3sconf/abs/2023/13/contents/contents.html
Indexing Agency Scopus
Date of Publication 31-Mar-2023
8 E- Wallet ? a Technological Revolution in Digital India International Journal of Innovative Technology and Exploring Engineering 30-Sep-2019 / / 3870-3877

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) DAVID WINSTER PRAVEENRAJ D,R.SERANMADEVI,M.LATHA NATARAJAN
Title of Article E- Wallet ? a Technological Revolution in Digital India
Name of Journal International Journal of Innovative Technology and Exploring Engineering
Volume No
Issue No
Page No 3870-3877
URL https://www.ijitee.org/
Indexing Agency Scopus
Date of Publication 30-Sep-2019
9 Impact of shopper marketing on purchase decisions of information technology devices for personal use by Indian consumers Journal of Theoretical and Applied Information Technology 30-Jun-2014 / / -

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) DAVID WINSTER PRAVEENRAJ D,ASHOK J
Title of Article Impact of shopper marketing on purchase decisions of information technology devices for personal use by Indian consumers
Name of Journal Journal of Theoretical and Applied Information Technology
Volume No
Issue No
Page No -
URL https://www.jatit.org/
Indexing Agency Scopus
Date of Publication 30-Jun-2014
Sl.No. Title URL Subject Month Year
Sl.No. Type of Book Title Title of Book ISBN Month Year
Sl.No. Type of Book Title of Chapter/Article ISBN Month Year
1 Conference Proceedings Predictive Analytics for Stock Market Trends using Machine Learning 979-835039324-8 Mar 2024

Additional information

Type of Book Conference Proceedings
Type of Work Article
Sole Authored/Co Authored Co-Authored
Author Name (s) DAVID WINSTER PRAVEENRAJ D,MANASA N,LAKSHMI S R,INSTITUTE OF ELECTRICAL AND ELECTRONICS ENGINEERS
Title of Book 2023 4th International Conference on Computation, Automation and Knowledge Management, ICCAKM 2023
Title of Book/Chapter/Article/Case Study) Predictive Analytics for Stock Market Trends using Machine Learning
Month/Year Mar/2024
ISBN 979-835039324-8
Pages
Publishing Company/Institution IEEE
Indexing Agency Scopus
Level International publisher
2 Reference book Blockchain Technology as a Panacea in Tourism Industry 9781003457602 Sep 2023

Additional information

Type of Book Reference book
Type of Work Chapter
Sole Authored/Co Authored Co-Authored
Author Name (s) HARIHARAN R,DAVID WINSTER PRAVEENRAJ D,ASHOK J,DIMITRIOS A, KARRAS, SAI KIRAN ORUGANTI, SUDESHNA
Title of Book Emerging Trends and Innovations in Industries of the Developing World A Multidisciplinary Approach
Title of Book/Chapter/Article/Case Study) Blockchain Technology as a Panacea in Tourism Industry
Month/Year Sep/2023
ISBN 9781003457602
Pages 252 - 255
Publishing Company/Institution Taylor& Francis Group (CRC Press)
Indexing Agency Scopus
Level International publisher
3 Reference book Blockchain technology as a panacea in tourism industry 9781032601038 Sep 2023

Additional information

Type of Book Reference book
Type of Work Chapter
Sole Authored/Co Authored Co-Authored
Author Name (s) DAVID WINSTER PRAVEENRAJ D, DIMITRIOS A. KARRAS, SAI KIRAN ORUGANTI, SUDESHNA
Title of Book Emerging Trends and Innovations in Industries of the Developing World: A Multidisciplinary Approach
Title of Book/Chapter/Article/Case Study) Blockchain technology as a panacea in tourism industry
Month/Year Sep/2023
ISBN 9781032601038
Pages
Publishing Company/Institution CRC Press
Indexing Agency Scopus
Level International publisher
4 Reference book Role of Social Media in the Digital Transformation of Business 9781668474501 Aug 2023

Additional information

Type of Book Reference book
Type of Work Chapter
Sole Authored/Co Authored Co-Authored
Author Name (s) SUDHA E,HARIHARAN R,ASHOK J,DAVID WINSTER PRAVEENRAJ D,CHANDAN CHAVADI, DHANABALAN THANGAM
Title of Book Global Perspectives on Social Media Usage Within Governments
Title of Book/Chapter/Article/Case Study) Role of Social Media in the Digital Transformation of Business
Month/Year Aug/2023
ISBN 9781668474501
Pages 48 - 67
Publishing Company/Institution IGI Global Publisher
Indexing Agency Scopus
Level International publisher
Sl.No. Type of Book Title Title of Case Study ISBN Month Year
Sl.No. Title Abstract Objectives Type Sponsors
Sl.No. Title Place of Publication ISBN No. Month Year
Sl.No. Type of Program Role Name of Program Title of Paper Date Organising Institution Level
1 Conference Presenter International Conference on Artificial Intelligence and its Applications IoT driven dynamic behaviour intervention model for sustainable hygiene practices - Insights from household water consumption 18/12/2023 DY Patil University International
2 Conference Presenter International Conference on Sustainable Developmental Goals and Business Analytics in Supply Chain Marketing 30/03/2023 Hindusthan College of Engineering and Technology International
3 Conference Presenter International Conference on Sustainable Developmental Goals and Business Insights into Performance Marketing 30/03/2023 Hindusthan College of Engineering and Technology International
4 Conference Panelist International conference on "Rethinking Commerce, Management, and Tourism - Post- Covid New Normal" 14/03/2023 Garden City University International
5 Seminar Presenter ICSSR sponsored Two Days National Seminar on Nourishing Indian Economy through Banking Sector Flywheel Marketing - A new gen way of Marketing 01/03/2023 Dr Zakir Husain College National
6 Seminar Presenter Impact Of Digital Learning In Education Sector - A Pandemic Perspective Digital Media Outreach and Engagement in the Education sector, including use of Social Media 08/02/2023 Nallamuthu Gounder Mahalingam College National
7 Seminar Presenter Impact Of Digital Learning In Education Sector - A Pandemic Perspective Ramification Of Safe Digital Learning Experience When Moving From Digitalisation To Digital Transformation Of Education In Schools 08/02/2023 Nallamuthu Gounder Mahalingam College National
8 Seminar Presenter Impact Of Digital Learning In Education Sector - A Pandemic Perspective Upholding Perma Philosophy And Its Impact On Emergency Saving Behaviour 08/02/2023 Nallamuthu Gounder Mahalingam College National
9 Seminar Presenter National Seminar on Impact of Digital Learning in Education Sector - A Pandemic Perspective Digital Media Outreach and Engagement in the Education Sector including use of Social Media 08/02/2023 NGM College National
10 Seminar Presenter National Seminar on Impact of Digital Learning in Education Sector - A Pandemic Perspective Upholding PERMA Philosophy and its impact on Emergency Saving Behaviour 08/02/2023 NGM College National
11 Conference Presenter International Conference on "Emerging Challenges of Green Business in Environment Sustainability" Measuring Customer Advocacy for T Shirts in E-Commerce Platforms through Sentiment Analysis 04/02/2023 Auxilium College International
12 Seminar Presenter ICSSR Sponsored Two Day National Seminar Impact of Welfare Measures on Employees' Performance and Employer Retention Practices in FMCG Company 12/10/2022 Jamal Mohammad College National
13 Seminar Presenter ICSSR Sponsored Two Day National Seminar A Study on Online Purchase Behaviour in Purchase of T-Shirts through E-Commerce Platforms 12/10/2022 Jamal Mohamed College National
14 Conference Participant International Conference on Sustainable and Innovative Business Practices 24/09/2022 Lexicon Management Institute of Leadership and Excellence International
15 Conference Presenter I N T E R N A T I O N A L C O N F E R E N C E O N Innovative Trends And Challenges In Multidisciplinary Research Identifying The Influencing Attributes For Brand Preference In Surface Sanitizers ? A Study Using Conjoint Analysis 04/10/2021 ICIMR 21 - Organizing Committee International
16 Conference Presenter Online International Conference on Advancing Management:Innovation, Engagement and Impact in the Post Covid 19 Era A study on level and influencing factors of satisfaction among users of motorcycles by Hero Motocorp 06/08/2021 KIET Group of Institutions International
17 Conference Presenter Online International Conference on Advancing Management:Innovation, Engagement and Impact in the Post Covid 19 Era Effect of Rewards and Recognition in motiving employees of a large scale garment manufacturer 06/08/2021 KIET Group of Institutions International
18 Conference Presenter International E-Conference on Current Trends in Multidisciplinary Research Viewer?s Emotional Affinity Towards Sports ? Sentiment Analysis For Tweets On Teams In Indian Premier League 01/08/2021 Indian Academicians and Researchers Association International
19 Conference Presenter International E-Conference on Current Trends in Multidisciplinary Research Influence Of Emotional And Spiritual Intelligence On Workplace Effectiveness Of Employees 01/08/2021 Indian Academicians and Researchers Association International
20 Conference Presenter International E-Conference on Current Trends in Multidisciplinary Research Impact Of Brand Equity On Market Performance In Fmcg Industry By Analyzing The Effects Of Innovation Marketing 01/08/2021 Indian Academicians and Researchers Association International
21 Conference Presenter ICSSR Sponsored National Conference on ?Industry 4.0: Recent Perspectives and Future Trends? A Study On Employee Retention Practices At Textile Industries In Tamilnadu 30/07/2021 Kongu Engineering College, Perundurai National
22 Conference Presenter Virtual International Colloquium on Business Management and Social Innovation Consumer Purchase Behaviour in Purchase of Green Products 28/06/2021 AJK College of Arts and Science International
23 Conference Presenter Virtual International Colloquium on Business Management and Social Innovation A study on Customer Satisfaction towards LG Electronic Products 28/06/2021 AJK College of Arts and Science International
24 Conference Presenter Virtual International Colloquium on Business Management and Social Innovation Assessing the Level of Service Quality provided by Hotels 28/06/2021 AJK College of Arts and Science International
25 Conference Presenter Virtual International Colloquium on Business Management and Social Innovation Social Media As A Channel Of Marketing Communications 28/06/2021 AJK College of Arts and Science International
26 Conference Presenter Virtual National Conference On Metamorphosis of Modern Management and Research A study on the impact of change management on organizational culture 12/03/2021 Bannari Amman Institute of Technology National
27 Conference Presenter Virtual National Conference On Metamorphosis of Modern Management and Research A study on the impact of employee well being in workplace happiness 12/03/2021 Bannari Amman Institute of Technology National
28 Conference Presenter Virtual National Conference On Metamorphosis of Modern Management and Research Femvertising 12/03/2021 Bannari Amman Institute of Technology National
29 Conference Presenter Virtual National Conference On Metamorphosis of Modern Management and Research Analysis of retail merchandising process to formulate a strategic plan and streamline the process 12/03/2021 Bannari Amman Institute of Technology National
Sl.No. Title of the Program Name of the Program Date Name of the Institution
Sl.No. Title Genre Producer Copyrights
Sl.No. Title Guide Name Institution Month Year
Sl.No. Title Name of Student Institution Month Year
Sl.No. Title of Invention Inventor(s) Filing Date
1 Device for management of Hotel Room Allocation CHIPPY MOHAN,AJITHA KRISHNAPRASAD,DAVID WINSTER PRAVEENRAJ D,SHEMILY PULLATTUMANA JOHN,SANDHYA D,PRADEEP KUMAR S V ,SHARON SOPHIA J,PRIYA VINOD,MERCY TOM,GIREESH KUMAR 23-Feb-2024

Additional information

Title of Invention Device for management of Hotel Room Allocation
Applicant/Co-Applicant
Applicant (s)
Inventor /Co-Inventor
Inventor (s) CHIPPY MOHAN,AJITHA KRISHNAPRASAD,DAVID WINSTER PRAVEENRAJ D,SHEMILY PULLATTUMANA JOHN,SANDHYA D,PRADEEP KUMAR S V ,SHARON SOPHIA J,PRIYA VINOD,MERCY TOM,GIREESH KUMAR
Type of Specification Complete
Type of Patent
Granted/Awarded Date 30-Jan-2024
Publication/Application Date 23-Feb-2024
Application/Filing Date 23-Feb-2024
IPC Number
Publication Number 6341405
Patent Number 6341405
Field of Invention DATA PROCESSING EQUIPMENT
Sl.No. Name of the Research Project Investigator(s) Sponsors Internal/External
Sl.No. Name of the Conference/Seminar Name of Organiser Level Date
Sl.No. Name of the Workshop/FDP/Training programme Name of Oraganiser Level Role Date
1 Mastering Innovative Online Course Development Centre for Digital Learning Institutional Participant 11/03/2024
2 Scaffolding Adult Learning Through Learner-Centered Approach TLEC - Christ University Institutional Participant 05/03/2024
3 Scaffolding Adult Learning Through Learner-Centered Approach TLEC - Christ University Institutional Invited Resource Person/Trainer 23/02/2024
4 Scaffolding Adult Learning Through Learner-Centered Approach TLEC - Christ University Institutional Invited Resource Person/Trainer 22/02/2024
5 Empowering Education with AI based Learning Concept for Global Competence Holy Cross College - Trichy International Participant 29/01/2024
6 Mastering Innovative Online Course Development Centre for Digital Learning Institutional Participant 08/01/2024
7 One Day National Workshop on CHATGPT in Higher Education and Research Hi Learn Edutech Institute National Participant 27/07/2023
8 FDP on "Looking Forward for Enlightened Higher Education" Hindusthan College of Arts and Science National Participant 15/02/2023
9 Curriculum Design and Revision with specific focus on OBE Staff Development College Institutional Participant 05/12/2022
10 "Impactful Speaker"-Public Speaking Program Indian Leadership Academy National Participant 27/11/2022
11 Train The Trainer - Foundation Program Indian Leadership Academy National Participant 05/11/2022
12 Digital Pedagogies for achieving Sustainable Development Goals in Education All India Association for Christian Higher Education and Lady Doak College National Participant 06/10/2022
Sl.No. Name of the Awards/Achievements/Others Description Organisation Month/ Year
Sl.No. Faculties Theme of Consultancy Type
Sl.No. Applicants Title Date Published

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