| Sl.No. | Title | Name of Periodical | Periodicity | Date |
| Sl.No. | Title | Name of Journal | Date of Publication | Volume No/Issue No/Page No | ||||||||||||||||||||||
| 1 | Personality and Psychological Predictors of Instagram Personalized Ad Avoidance | International Journal of E-Business Research (IJEBR) | 16-May-2023 | 19 / 1 / 1-22 | ||||||||||||||||||||||
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| 2 | Technical Education Student's Intention to Install M-Learning MOOC Pedagogy | International Journal of Early Childhood Special Education (INT-JECSE) | 30-Apr-2022 | 14 / 3 / 2837-2850 | ||||||||||||||||||||||
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| 3 | Toward an integrated model of consumer reactance: a literature analysis | Management Review Quarterly | 13-Feb-2020 | 7 / 1 / 41-90 | ||||||||||||||||||||||
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| 4 | Gender Differences in Consumer Shopping Styles in India | Pertanika J. Soc. Sci. & Hum. | 28-Sep-2018 | 26 / 3 / 1971-1993 | ||||||||||||||||||||||
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| 5 | Mobile User's Engagement Intention towards Facebook App: A Mediation Analysis | Journal of Advanced Research in Dynamical and Control Systems - JARDCS | 15-Mar-2018 | 10 / 03-special issue / 451-462 | ||||||||||||||||||||||
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| Sl.No. | Title | URL | Subject | Month Year |
| Sl.No. | Type of Book | Title | Title of Book | ISBN | Month Year |
| Sl.No. | Type of Book | Title of Chapter/Article | ISBN | Month Year | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| 1 | Text book | Evolution of the Technology- Enabled Transformation of Customer Experience Co-creation in the Smart Tourism: The Past, Current, and the Future Trends | 978-104011988-4 | Sep 2024 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
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| 2 | Text book | Artificial Intelligence Adoption in the Hotel Industry: Application, Trends, and Challenges | 978-104011988-4 | Sep 2024 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
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| 3 | Text book | Understanding evolution, development, and transitioning of digital financial inclusion: A bibliometric study | 9798369315033 | May 2024 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
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| 4 | Text book | Revolutionizing the Financial Landscape: A Review on Human-Centric AI Thinking in Emerging Markets | 9798369315033 | May 2024 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
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| 5 | Reference book | Traditional Finance vs. Web 3: A Comparative Analysis of Key Features and Characteristics for Better Readability Purposes | 9781668499191 | Oct 2023 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
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| 6 | Text book | Perceived Personalization, Privacy Concern, e-WOM and Consumers? Click Through Intention in Social Advertising | 978-179988955-7, 978-179988954-0 | Jan 2021 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
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| Sl.No. | Type of Book | Title | Title of Case Study | ISBN | Month Year |
| Sl.No. | Title | Abstract Objectives | Type | Sponsors |
| Sl.No. | Title | Place of Publication | ISBN No. | Month Year |
| Sl.No. | Type of Program | Role | Name of Program | Title of Paper | Date | Organising Institution | Level |
| 1 | Seminar | Organizer | Digital Marketing Trends | 17/04/2024 | Christ University | Institutional | |
| 2 | Conference | Presenter | National Conference on Business Opportunities and challenges to Entrepreneurship | The Thread of Environmentally Sustainable Practices with Green Satisfaction and Customer Citizenship Behaviour in the Indian fashion industry, | 16/04/2024 | M.A.M B School | National |
| 3 | Conference | Presenter | National conference on business opportunities and challenges to entrepreneurship. | Understanding the Consumer Disposable behaviour in the Fashion and apparel industry for the Gen Z population | 16/04/2024 | M.A.M B School | National |
| 4 | Conference | Presenter | National conference on business opportunities and challenges to entreprenuership. | Investigating the role of brand communication in creating memorable brand experiences in the FMCG Sector | 16/04/2024 | M.A.M Business School | National |
| 5 | Conference | Presenter | National conference on business opportunities and challenges to entreprenuership. | Understanding the consumer switch to eco-friendly packaging of Indian Namkeens among Indian Gen Z Consumers. | 16/04/2024 | M.A.M Business School | National |
| 6 | Conference | Presenter | National conference on business opportunities and challenges to entreprenuership. | A Study on Cognitive Dissonance & Post Purchase Consumer Behaviour with Special Reference to Smart Phone Industry | 16/04/2024 | M.A.M Business School | National |
| 7 | Conference | Presenter | National conference on business opportunities and challenges to Entreprenuership. | Understanding the Impact of Influencer Marketer Characteristics on Consumer Purchase Intention of Gadgets in Instagram | 16/04/2024 | M.A.M Business School | National |
| 8 | Conference | Presenter | National conference on business opportunities and challenges to Entrepreneurship. | Impact of Social Media Marketing on Consumer Buying Behaviour for mobile and electronics products in India | 16/04/2024 | M.A.M Business School | National |
| 9 | Conference | Presenter | National conference on business opportunities and challenges to entreprenuership. | Understanding the Impact of Promotional Push Notifications of Grocery Shopping APPS on Consumer Purchase Intention. | 16/04/2024 | M.A.M Business School | National |
| 10 | Conference | Presenter | e 15th National Conference on Contemporary Management and Research, | The Impact of Emotional Advertising towards Purchase Intention of Home Appliance Products in India | 02/02/2024 | Apeejay School of Management | National |
| 11 | Conference | Presenter | International Conference | Role Of Artificial Intelligence In Marketing | 30/06/2023 | Gl Bajaj Institute Of Technology And Management Greater Noida | International |
| 12 | Conference | Presenter | International Conference on Multi-disciplinary concepts in managent | Role of Artificial Intelligence in Marketing | 30/06/2023 | Christ University | International |
| 13 | Conference | Presenter | 14th National Conference on Contemporary Issues in Business, Governance & Innovation (NACCMAR -2023) | Factors influencing the actual usage of container shipping e-commerce platform: An application of TAM | 23/06/2023 | Christ University | National |
| 14 | Conference | Presenter | International Conference on Sustainable Business Practices and Innovative Models :2023 | The Moderation effect of the fear of missing the out on the intention to invest in cryptocurrency among millennial and generation Z | 23/03/2023 | Christ University | International |
| 15 | Conference | Presenter | International Conference on Sustainable Business Practices and Innovative Models-2023 | The moderation effect of fear of missing out on the intention to invest in cryptocurrency among millennials and generation Z | 23/03/2023 | Christ University | International |
| 16 | Conference | Presenter | International Conference on Sustainable Business Practices and Innovative Models-2023 | The role of membership interaction and activity involvement towards consumer willingness to participate in sports virtual brand community | 23/03/2023 | Christ University | International |
| 17 | Conference | Presenter | International Conference on Sustainable Business Practices and Innovative Models-2023". | Towards Examining the link between workplace spirituality and workplace agility: Banking Industry | 23/03/2023 | Christ University | International |
| 18 | Conference | Presenter | International Conference on Sustainable Business Practices and Innovative Models-2023 | The Moderation effect of the Fear of Missing Out on the intention to | 23/03/2023 | Christ University | International |
| 19 | Conference | Moderator/Chair | Sustainable Business Practices and Innovative Models | 23/03/2023 | Christ University | International | |
| 20 | Seminar | Presenter | "Geographical Indications of Odisha" | "Geographical Indications of Odisha" | 02/03/2023 | ASBM University | National |
| 21 | Conference | Presenter | International conference on management, commerce, arts and engineering | Emerging trends in blockchain technology | 29/09/2022 | ST Ann's college for women | International |
| 22 | Conference | Presenter | National Conference on Emerging trends in business and management | Coronavirus Pandemic: Transforming the Future of Education across the Globe | 25/06/2022 | Chatrapati Shahu Maharaj University | National |
| 23 | Conference | Presenter | International Virtual Conference on - Multidisciplinary Research and Studies? | Personality And Psychological Predictors Of Facebook Ad Avoidance | 29/05/2022 | Indrapuran Institute Of Higher Studies | International |
| 24 | Conference | Presenter | 10th International Conference on recent engineering and technology 2020 | Personality and Psychological Predictors of Instagram personalized ad avoidance | 21/06/2020 | Organisation of science and innovative engineering and technology (OSIET) India | International |
| 25 | Conference | Presenter | International Conference on Emerging trends in Social, Business and Management Sciences Research (ICSBMR) 2018 | Perceived personalization, privacy concern, e-WOM recommendations towards personalized advertising in social networking sites and consumers? click through intention | 15/06/2018 | VIT University | International |
| 26 | Conference | Presenter | National Conference on Marketing & Sustainable Development | Antecedents and Consequences of customer reactance towards social and digital media marketing | 13/10/2017 | Annamacharya Institute of technology and sciences | National |
| 27 | Conference | Presenter | National Conference on Marketing and Sustainable Development | Antecedents of Customer Attitude and Purchase Intention towards Private Label Food Brands | 13/10/2017 | Annamarcharya Institue of Technology and sciences | National |
| 28 | Conference | Presenter | International Conference on Lifting up the Next Generation Women to meet cross cultural challenges | Compulsive buying behaviors in women: An Empirical pilot study examining self-esteem and social desirability | 08/03/2017 | Auxilium college, India. | International |
| 29 | Conference | Presenter | 10th NASMEI CONFERENCE 2016 an International conference on Marketing | The Role of Hedonism, Sociability and Technical convenience as drivers of Customer Engagement among Mobile app users | 23/12/2016 | Great Lakes | International |
| 30 | Conference | Presenter | National Conference on Leveraging Social Media for Success in the 21st Century Society | Towards better understanding of M-learning: An application of the extended technology acceptance model (TAM)? | 10/12/2016 | VIT University | National |
| 31 | Conference | Presenter | National Conference On Management and business opportunities in the present competitive scenario | Determinants and outcomes of ad intrusiveness and ad attitude ?a review towards digital and social media advertising | 03/12/2016 | VIT University | National |
| 32 | Conference | Presenter | International Conference On Science, Engineering and Technology (SET), VIT Business School, VIT University, India. | Antecedents of customer attitude and purchase intention towards private label food brands | 07/11/2016 | VIT Univesity | International |
| Sl.No. | Title of the Program | Name of the Program | Date | Name of the Institution |
| 1 | AI in Marketing | Powe of AI tools for enhanced research | 13/07/2024 | SRM Institute Of Science And Technology |
| 2 | Open Access Publications and Initiatives | 4-week Orientation Program on Research Publication Ethics and Research Methodology | 27/06/2023 | Baba Masthnath University |
| 3 | UGC Infonet and Shodhganga | 4-week Orientation Program on Research Publication Ethics and Research Methodology | 27/06/2023 | Baba Masthnath University |
| 4 | Open Access Publications and Initiatives | 4-week Orientation Program on Research Publication Ethics and Research Methodology | 08/06/2023 | Baba Masthnath University |
| 5 | Developing vision and mission for the startup. | Developing Business plan report and pitch desk. | 14/12/2022 | Christ University |
| 6 | Effective Resultants of Review of Literature | Researcher's Forum | 04/03/2022 | SRM (Deemed to be University) |
| Sl.No. | Title | Genre | Producer | Copyrights |
| Sl.No. | Title | Guide Name | Institution | Month Year |
| Sl.No. | Title | Name of Student | Institution | Month Year |
| Sl.No. | Title of Invention | Inventor(s) | Filing Date | ||||||||||||||||||||||||||||
| 1 | Efficient and analysis the impact of corporate social responsibility on business performance in India | PRATIBHA GIRI,DR. MUKESH KUMAR,DR. SHUCHI GUPTA,BABITA JHA,DR. PRASHANT PAREEK,MOHAMMAD IMTIAZ,ANIL KUMAR,SWATI V. DHONDE (KALE),SUMIT KUMAR,DEBORA DHANYA A | 04-Apr-2023 | ||||||||||||||||||||||||||||
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| 2 | CREDIT CARD FRAUD DETECTION USING PYTHON AND MACHINE LEARNING | PRATIBHA GIRI,DEBORA DHANYA A,RANJEET KUMAR MISHRA ,SURBHI SRIVASTAVA,TABASSUM ,TAPAS DAS,SESHANWITA DAS | 20-Aug-2022 | ||||||||||||||||||||||||||||
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| Sl.No. | Name of the Research Project | Investigator(s) | Sponsors | Internal/External |
| 1 | Perception of Higher Education Stakeholders Towards the Socio-Economic Impact of NEP 2020 initiative: A Case of Deemed-to-be Universities in Karnataka State | HALASWAMY D, SRIRAM M,DEBORA DHANYA A,SMITHA S,SANTOSH SATYANARAYAN BAHETI | External |
| Sl.No. | Name of the Conference/Seminar | Name of Organiser | Level | Date |
| Sl.No. | Name of the Workshop/FDP/Training programme | Name of Oraganiser | Level | Role | Date |
| 1 | Outcome Based Education | Madurai Kamaraj University | National | Participant | 04/04/2024 |
| 2 | Perception of Higher Education Stakeholders Towards the Socio-Economic Impact of NEP 2020 Initiative: A Case of Deemed-to-be Universities in Karnataka State | CHRIST UNIVERSITY | National | Organiser & Presenter | 24/02/2024 |
| 3 | One week International MDP on Developing people at Workplace a catalyst for change | SRM Institute of Science and Technology | International | Participant | 01/12/2023 |
| 4 | Structural Equation Modelling with SmartPLS and SPSS AMOS, | BMS College of Engineering | International | Participant | 27/11/2023 |
| 5 | Transformation in Teaching and Learning: An Insight to Modern Education | Krupanidhi Degree college | National | Participant | 11/09/2023 |
| 6 | Data Analytics using R Programming | ISBR Business School | International | Participant | 25/07/2023 |
| 7 | FDP-I | CHRIST (Deemed to be University) | Institutional | Participant | 26/06/2023 |
| 8 | Understanding the task parameters for teaching and assesing English writing skills. | Vellore Institue of Technology, Chennai | National | Participant | 08/05/2023 |
| 9 | Advance data analysis and research methodology | Institute for policy research in economics, management and social development (IPREMS) Berhampur | National | Participant | 07/04/2023 |
| 10 | Systematic Literature Review | Nuhianwali Education Society | International | Participant | 20/03/2023 |
| 11 | Sustainable Teaching Practices-Education 4.0 | Sanskriti School of Business | National | Participant | 23/01/2023 |
| 12 | E-content Development | CHRIST (Deemed to be University) NCR | Institutional | Participant & Presenter | 28/11/2022 |
| 13 | Data Analysis in R using STATCRAFT | Jaypee Institute of Information Technology, Noida | National | Participant | 26/11/2022 |
| 14 | Digital Marketing | Geetham University | Institutional | Participant | 12/09/2022 |
| 15 | Intellectual Property Rights-Patents and Design Process | K R Mangalam University | National | Participant | 22/08/2022 |
| 16 | Managning Interpersonal Relationships through Emotional Intelligence | Gitarattan International Business School | National | Participant | 07/07/2022 |
| 17 | Quality Assurance in Management Education | School of Business and Management, Christ (Deemed to be University), Delhi NCR Campus. | Institutional | Participant | 29/06/2022 |
| 18 | Enhancing teaching and learning: The journey from being good to great | CHRIST (Deemed to be University) NCR | Institutional | Participant | 22/06/2022 |
| 19 | Leveraging the power teaching pedagogy: A through case study method | SBM, UNIVERSITY NCR | Institutional | Participant | 20/06/2022 |
| 20 | 7th International Workshop on Research and Methodology | Eudoxia Research University | International | Participant | 31/05/2022 |
| 21 | Meta-Analysis, Bibliometric Analysis and Systematic Literature Review | SBM, CHRIST UNIVERSITY NCR | Institutional | Participant | 20/05/2022 |
| 22 | Online Faculty development programme on Contemporary topics in marketing management | IIM, Indore | International | Participant | 01/03/2021 |
| 23 | Data Science with R | CHRIST , NCR | Institutional | Participant | 11/01/2021 |
| 24 | Orientation Programme | CHRIST , NCR | Institutional | Participant | 02/11/2020 |
| 25 | Advance Research Methods | J.C Bose University of science and Technology, | International | Participant | 08/06/2020 |
| 26 | Analytics using R for data science and Tableau". | Jain University | International | Participant | 29/05/2020 |
| 27 | Social Entrepreneurship | KPB Hinduja College of Commerce | National | Participant | 28/05/2020 |
| 28 | Case writing and Teaching | BMS College of Engineering | International | Participant | 11/05/2020 |
| Sl.No. | Name of the Awards/Achievements/Others | Description | Organisation | Month/ Year |
| Sl.No. | Faculties | Theme of Consultancy | Type |
| Sl.No. | Applicants | Title | Date Published |
Dharmaram College Post, Hosur Road, Bengaluru - 560029,
Karnataka, India
Tel: +91 804012 9100 / 9600
Fax: 40129000
Email: mail@christuniversity.in
Web: http://www. christuniversity.in
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