Faculty

Profile

Dr SUNITA KUMAR

BEd, PGDBM, MA, MPhil, PhD
ASSOCIATE PROFESSOR

SCHOOL OF BUSINESS AND MANAGEMENT
BANGALORE CAMPUS
 Print Profile

Sl.No. Title Name of Periodical Periodicity Date
Sl.No. Title Name of Journal Date of Publication Volume No/Issue No/Page No
1 The rise of new age social media influencers and their impact on the consumers' reaction and purchase intention International Journal of Business and Emerging Markets 30-Nov-2023 16 / 1 / 89-106

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) SUNITA KUMAR,SRIDHARAN A
Title of Article The rise of new age social media influencers and their impact on the consumers' reaction and purchase intention
Name of Journal International Journal of Business and Emerging Markets
Volume No 16
Issue No 1
Page No 89-106
URL https://www.inderscience.com/jhome.php?jcode=ijbem
Indexing Agency Scopus
Date of Publication 30-Nov-2023
2 From the local to the global: the journey of Suguna Foods Emerald Insight 24-Nov-2023 13 / 4 / 1-23

Additional information

Category Case Studies
Sole Authored /Co Authored Co-Author
Author Name (s) SRIDHARAN A,SUNITA KUMAR,SHIVI KHANNA
Title of Article From the local to the global: the journey of Suguna Foods
Name of Journal Emerald Insight
Volume No 13
Issue No 4
Page No 1-23
URL https://www.emeraldgrouppublishing.com/
Indexing Agency Scopus
Date of Publication 24-Nov-2023
3 Students? Satisfaction with Remote Learning During the COVID-19 Pandemic: Insights for Policymakers Prabandhan : Indian Journal of Management 14-Sep-2023 16 / 9 / 43-60

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) SUNITA KUMAR,SHIVI KHANNA,ANJU KALLUVELIL JANARDHANAN,RINI MARY WILLIAM,SAYANI SAHA
Title of Article Students? Satisfaction with Remote Learning During the COVID-19 Pandemic: Insights for Policymakers
Name of Journal Prabandhan : Indian Journal of Management
Volume No 16
Issue No 9
Page No 43-60
URL https://www.indianjournalofmanagement.com/index.php/pijom/index
Indexing Agency Scopus
Date of Publication 14-Sep-2023
4 Impact of helpful reviews on customer purchase intention with special reference to mobile phone reviews International Journal of Management and Sustainability 01-Feb-2023 12 / 1 / -

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) SUNITA KUMAR
Title of Article Impact of helpful reviews on customer purchase intention with special reference to mobile phone reviews
Name of Journal International Journal of Management and Sustainability
Volume No 12
Issue No 1
Page No -
URL http://www.conscientiabeam.com/journal/11
Indexing Agency Scopus
Date of Publication 01-Feb-2023
5 The Relevance of the Elaboration Likelihood Model (ELM) in the Consumer Buying Process in the Context of Persuasive Advertising Media Literacy and Academic Research 20-Dec-2022 5 / 2 / -

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) SUNITA KUMAR,SHIVI KHANNA
Title of Article The Relevance of the Elaboration Likelihood Model (ELM) in the Consumer Buying Process in the Context of Persuasive Advertising
Name of Journal Media Literacy and Academic Research
Volume No 5
Issue No 2
Page No -
URL https://www.mlar.sk/
Indexing Agency Web of Science
Date of Publication 20-Dec-2022
6 A Meta-Analysis on the Determinants of Online Product Reviews with Moderating Effect of Product Type Academic Journal of Interdisciplinary Studies 05-Nov-2022 11 / 6 / 313-323

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) SUNITA KUMAR
Title of Article A Meta-Analysis on the Determinants of Online Product Reviews with Moderating Effect of Product Type
Name of Journal Academic Journal of Interdisciplinary Studies
Volume No 11
Issue No 6
Page No 313-323
URL https://www.richtmann.org/journal/index.php/ajis/issue/view/320
Indexing Agency Scopus
Date of Publication 05-Nov-2022
7 Consumer Preference Towards Private Label Brands with Reference to Retail Apparel in India Indian Journal of Marketing 01-Jul-2019 49 / 7 / -

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Sole
Author Name (s) SUNITA KUMAR
Title of Article Consumer Preference Towards Private Label Brands with Reference to Retail Apparel in India
Name of Journal Indian Journal of Marketing
Volume No 49
Issue No 7
Page No -
URL http://indianjournalofmarketing.com/index.php/ijom/article/view/145404
Indexing Agency Scopus and Indian Citation Index
Date of Publication 01-Jul-2019
Sl.No. Title URL Subject Month Year
Sl.No. Type of Book Title Title of Book ISBN Month Year
Sl.No. Type of Book Title of Chapter/Article ISBN Month Year
1 Reference book Beyond the borders: Fashion influencers shaping global trends 979-836930913-1, 979-836930912-4 Jun 2024

Additional information

Type of Book Reference book
Type of Work Chapter
Sole Authored/Co Authored Co-Authored
Author Name (s) SUNITA KUMAR
Title of Book Global Perspectives on Social Media Influencers and Strategic Business Communication
Title of Book/Chapter/Article/Case Study) Beyond the borders: Fashion influencers shaping global trends
Month/Year Jun/2024
ISBN 979-836930913-1, 979-836930912-4
Pages 231 - 247
Publishing Company/Institution IGI
Indexing Agency Scopus
Level International publisher
2 Reference book Exploring the impact of psychological biases on financial investment decisions and the role of digital financial literacy 979-836931751-8, 979-836931750-1 Jun 2024

Additional information

Type of Book Reference book
Type of Work Chapter
Sole Authored/Co Authored Co-Authored
Author Name (s) SUNITA KUMAR,JIMMY THANKACHAN,SUNITA PANICKER
Title of Book Emerging Perspectives on Financial Well-Being
Title of Book/Chapter/Article/Case Study) Exploring the impact of psychological biases on financial investment decisions and the role of digital financial literacy
Month/Year Jun/2024
ISBN 979-836931751-8, 979-836931750-1
Pages 150 - 174
Publishing Company/Institution IGI Global
Indexing Agency Scopus
Level International publisher
3 Reference book Service Industry Alchemy: A Symphony of Digital Innovations in Customer Engagement 9798369323670 Jun 2024

Additional information

Type of Book Reference book
Type of Work Chapter
Sole Authored/Co Authored Co-Authored
Author Name (s) LAKSHMY PRIYA K,SHIKHA BHAGAT,RASHMI RAI,SUNITA KUMAR,MUDITA SINHA, ARABINDA BHANDARI, SAMANT SHANT PRIY
Title of Book Future of Customer Engagement Through Marketing Intelligence
Title of Book/Chapter/Article/Case Study) Service Industry Alchemy: A Symphony of Digital Innovations in Customer Engagement
Month/Year Jun/2024
ISBN 9798369323670
Pages 161 - 183
Publishing Company/Institution IGI global
Indexing Agency Scopus
Level International publisher
4 Reference book Successful footprints of ChatGPT deployments in the education sector: Pros outweigh cons by embracing ethics and etiquette 9798369312391 May 2024

Additional information

Type of Book Reference book
Type of Work Chapter
Sole Authored/Co Authored Co-Authored
Author Name (s) SHIVI KHANNA,NABANITA GHOSH,SUNITA KUMAR,MAHMUT DEMIR, ALI DALGIC
Title of Book Revolutionizing the Service Industry With OpenAI Models
Title of Book/Chapter/Article/Case Study) Successful footprints of ChatGPT deployments in the education sector: Pros outweigh cons by embracing ethics and etiquette
Month/Year May/2024
ISBN 9798369312391
Pages 219 - 242
Publishing Company/Institution IGI Global
Indexing Agency Scopus
Level International publisher
5 Reference book Corporate governance for sustainable development 9798369317426 May 2024

Additional information

Type of Book Reference book
Type of Work Chapter
Sole Authored/Co Authored Co-Authored
Author Name (s) SUNITA KUMAR,SRIDHARAN A,MAHANI HAMDAN,MUHAMMAD ANSHARI,NORAINIE AHMAD, EMIL ALI
Title of Book Global Trends in Governance and Policy Paradigms
Title of Book/Chapter/Article/Case Study) Corporate governance for sustainable development
Month/Year May/2024
ISBN 9798369317426
Pages
Publishing Company/Institution IGI Global
Indexing Agency Scopus
Level International publisher
6 Reference book Predictors of Online Buying Behaviour 9798369312391 May 2024

Additional information

Type of Book Reference book
Type of Work Chapter
Sole Authored/Co Authored Co-Authored
Author Name (s) SHIVI KHANNA,NABANITA GHOSH,SUNITA KUMAR,RINI MARY WILLIAM,MAHMUT DEMIR, ALI DALGIC
Title of Book Revolutionizing the Service Industry With OpenAI Models
Title of Book/Chapter/Article/Case Study) Predictors of Online Buying Behaviour
Month/Year May/2024
ISBN 9798369312391
Pages 268 - 283
Publishing Company/Institution IGI Global
Indexing Agency Scopus
Level International publisher
7 Reference book Factors Influencing Purchase Intention of Online Shopping Customers 9798369338117 Feb 2024

Additional information

Type of Book Reference book
Type of Work Chapter
Sole Authored/Co Authored Co-Authored
Author Name (s) SUNITA KUMAR,PRAVEEN BABU P,ROY MATHEW,FATIH SAHIN, CEVAT SOYLEMEZ
Title of Book Globalized Consumer Insights in the Digital Era
Title of Book/Chapter/Article/Case Study) Factors Influencing Purchase Intention of Online Shopping Customers
Month/Year Feb/2024
ISBN 9798369338117
Pages 186 - 208
Publishing Company/Institution IGI Global
Indexing Agency Scopus
Level International publisher
8 Reference book Forecasting the Stock Market Index Using Artificial Intelligence Techniques 978-104005150-4, 978-103250615-9 Jan 2024

Additional information

Type of Book Reference book
Type of Work Chapter
Sole Authored/Co Authored Co-Authored
Author Name (s) SUNITA KUMAR,SHIV ONKAR DEEPAK KUMAR,SRIDHARAN A
Title of Book Artificial Intelligence in Forecasting Tools and Techniques
Title of Book/Chapter/Article/Case Study) Forecasting the Stock Market Index Using Artificial Intelligence Techniques
Month/Year Jan/2024
ISBN 978-104005150-4, 978-103250615-9
Pages 49 - 61
Publishing Company/Institution Routledge( Taylor & Francis)
Indexing Agency Scopus
Level International publisher
9 Reference book Influencing the Influencers Through Co-Creation: Approaches to Successful Brand Strategies 9798369305515| Dec 2023

Additional information

Type of Book Reference book
Type of Work Chapter
Sole Authored/Co Authored Co-Authored
Author Name (s) SUNITA KUMAR,SANDRINA TEIXEIRA,SARA TEIXEIRA,ZAILA OLIVEIRA,ELNIVAN SOUZA
Title of Book Using Influencer Marketing as a Digital Business Strategy
Title of Book/Chapter/Article/Case Study) Influencing the Influencers Through Co-Creation: Approaches to Successful Brand Strategies
Month/Year Dec/2023
ISBN 9798369305515|
Pages 129 - 146
Publishing Company/Institution IGI Global
Indexing Agency Scopus
Level International publisher
10 Reference book Strengthening Supply Chain Management Through Technology 9781668474556 Jun 2023

Additional information

Type of Book Reference book
Type of Work Chapter
Sole Authored/Co Authored Co-Authored
Author Name (s) SUNITA KUMAR,SRIDHARAN A,THARWA NAJAR,YOUSRA NAJAR,ADEL ALOUI
Title of Book Handbook of Research on Blockchain Technology and the Digitalization of the Supply Chain
Title of Book/Chapter/Article/Case Study) Strengthening Supply Chain Management Through Technology
Month/Year Jun/2023
ISBN 9781668474556
Pages 15 - 38
Publishing Company/Institution IGI Global
Indexing Agency Scopus
Level International publisher
11 Reference book Learn, Unlearn, and Relearn: A Step Towards Bringing Resilience in Business Organizations in the Post-COVID-19 Regime 13: 9781668443583 May 2023

Additional information

Type of Book Reference book
Type of Work Chapter
Sole Authored/Co Authored Co-Authored
Author Name (s) SUNITA KUMAR,ANUBHA SRIVASTAVA,NABANITA GHOSH,DANIEL GNANARAJ S,VINCENT S. FRANKLIN WESTERN GOVERNORS UNIVERSITY,
Title of Book Business Models to Promote Technology, Culture, and Leadership in Post-COVID-19 Organizations
Title of Book/Chapter/Article/Case Study) Learn, Unlearn, and Relearn: A Step Towards Bringing Resilience in Business Organizations in the Post-COVID-19 Regime
Month/Year May/2023
ISBN 13: 9781668443583
Pages 155 - 181
Publishing Company/Institution IGI Global
Indexing Agency Scopus
Level International publisher
12 Reference book Importance of Artificial Intelligence (AI) and Robotic Process Automation (RPA) in the Banking Industry: A Study from an Indian Perspective 978-981-19-8296-5 Mar 2023

Additional information

Type of Book Reference book
Type of Work Chapter
Sole Authored/Co Authored Co-Authored
Author Name (s) SUNITA KUMAR,SHIVI KHANNA,NABANITA GHOSH,SHIV ONKAR DEEPAK KUMAR,SIDDHARTHA BHATTACHARYYA
Title of Book Confluence of Artificial Intelligence and Robotic Process Automation
Title of Book/Chapter/Article/Case Study) Importance of Artificial Intelligence (AI) and Robotic Process Automation (RPA) in the Banking Industry: A Study from an Indian Perspective
Month/Year Mar/2023
ISBN 978-981-19-8296-5
Pages
Publishing Company/Institution Spirnger
Indexing Agency Scopus
Level International publisher
Sl.No. Type of Book Title Title of Case Study ISBN Month Year
Sl.No. Title Abstract Objectives Type Sponsors
Sl.No. Title Place of Publication ISBN No. Month Year
Sl.No. Type of Program Role Name of Program Title of Paper Date Organising Institution Level
1 Conference Presenter Drishti-2024 Exploring The influence of CSR on Competitive advantage & Societal Gains 11/09/2024 Vivekananda College of Engineering Technology International
2 Conference Co-presenter GRDAM - International Conference 22/03/2024 G.R. Damodaran Academy of Management! Institutional
3 Conference Presenter Conference Text Mining analysis of consumer durables' Experience 29/01/2024 Kristu Jayanthi College Institutional
4 Conference Presenter International conference Embracing Digital Tranformation in Business For sustainable Growth Text Mining Analysis of Consumer Durable Experience _ An Examination of Amazon Private Labels 29/01/2024 Kristu Jayanti college International
5 Conference Presenter International conference on emerging Global Business opportunities Influence of an "Indian Aesthetics" VS "East Asian Aesthetics" 10/01/2024 JIM International
6 Conference Presenter International Conference on Artificial Intelligence and its Application (ICAIA-2023) by Ajeenkya DY Patil University and I Nurture Education Solutions in association with Springer A study on revolution of healthcare industry with transformational Artificial Intelligence Tool 18/12/2023 Ajeenkya DY Patil University and I Nurture Education Solutions in association with Springer International
7 Conference Presenter Interdisciplinary Engagement and Social Innovations in Business and Tourism Exploring co-creation regret post-purchase regret in e-commerce.: Implication on Brand Image 05/10/2023 CHRIST Bannerghatta Road Campus, in Partnership with UNDIP University, Indonesia. International
8 Conference Presenter Interdisciplinary Engagement and Social Innovations in Business and Tourism? online Customer Feedback: A Comprehensive Review 05/10/2023 CHRIST Bannerghatta Road Campus, in Partnership with UNDIP University, Indonesia. International
9 Conference Presenter "Diversity-Equity-Inclusion: Way forward for Sustainable Business & Management Practices Influence of Virtual Influencers on Purchasing Intention-Digitization Of Business and Entrepreneurship-Emotions, communication, and interactions in social media platforms" 22/09/2023 REVA university Bangalore International
10 Conference Presenter International Finance and Accounting Conference IFAC 2023 A study on strategic role of Cost and Management Accountants in the ECL model of Indian Commercial Banks 08/09/2023 IIM Jammu and Kashmir International
11 Conference Presenter International Finance and Accounting Conference IFAC 2023 A study on the strategic role of Cost and Management Accountants in the ECL model of Indian Commercial Banks 08/09/2023 IIM Jammu and Kashmir International
12 Conference Presenter Sustainable development: Challenges and strategies for Indian Economy and Business A roadmap to net zero era: An approach with Artificial Intelligence tool 28/08/2023 Academy of Higher Learning National
13 Conference Presenter Sustainable Development: Challenges and strategies for Indian Economy and Business A roadmap to net zero era: An approach with Artificial Intelligence tool 28/07/2023 Malleshwaram Ladies Association National
14 Conference Presenter FORE international Case Conference 2023 Niche to Mass Marketing: Consumer Perceptions and Challenges Facing the Packaged Coconut Water Industry" 02/06/2023 FORE School of Management International
15 Conference Presenter International conference on contemporary issues in Management Disruptive Strategies for supply chain Disruption 24/02/2023 International School of Management Excellence International
16 Conference Presenter 6th International Conference on "Emerging Technologies in Computer Engineering: Emerging Role of Blockchain on Healthcare Management in COVID-19 and Beyond 03/02/2023 Swami Keshvanand Institute Of Technology, Management & Gramothan, Jaipur International
17 Conference Presenter ICETCE 2023 Emerging Role of Blockchain on Healthcare Management in COVID-19 and Beyond 03/02/2023 Swami Keshvanand Institute of Management and Technology International
18 Conference Presenter ICETCE 2023 Emerging Role of Blockchain on Healthcare Management in COVID-19 and Beyond 03/02/2023 Swami Keshvanand Institute of Management and Technology International
19 Conference Presenter Dynamic Business Environments A Study On The Effect Of Inventory Management Prictices On The Marketing Performance Of Organizations 09/01/2023 St. Joseph's Institute of Managment (JIM) International
20 Conference Presenter International Conference on Dynamic Business Environments Consumers' Acceptance of Luxury Fashion Retailing Through E-Commerce in Indian Metro Cities 09/01/2023 St Joseph's Institute of Management International
21 Conference Presenter Ninth International Conference on Business Analytics and Intelligence Using AI to Extract insights from Annual Corporate Reports 15/12/2022 IIM Banaglore International
22 Conference Presenter International Conference on GREEN Leadership Critical Analysis of India's Internal Migration policy during COVID-19 30/11/2022 DiST International
23 Conference Presenter International Conference on GREEN Leadership Critical Analysis of India's Internal Migration policy during COVID-19 30/11/2022 DiST International
24 Conference Co-presenter Crtical Analysis of India's Internal Migration Policy 30/11/2022 DIST International
25 Conference Presenter International Conference on Sustainable Goals (ICSG 2022) A Study On The Pros And Cons Of Implementation Of Carbon Tax Price In India 16/09/2022 Indian Institute of Management Bodh Gaya International
26 Conference Presenter International conference on sustainable goals-2022 A Study on Pros and cons of implementation of carbon tax price in India 16/09/2022 IIM Bodhgaya International
27 Conference Presenter Innovative Strategies for Aviation, Logistics and Supply chain Technologies,Business Model and Risk mangement Strengthening supply chain Management Through Technology 14/09/2022 Department of management Rathinam college of Arts and Science International
28 Conference Participant 5th i-CoME International Conference on Sustainable Development in Business: Striving for a New Paradigm. 21/07/2022 Petra and christ university International
29 Conference Presenter Renaissance: Challenges & Prospects of New Normal of Life in Various Spheres Surviving the COVID-19 Pandemic Era Changes in consumer behaviour brought on by the pandemic-a study on 360 degree change in lifestyle 06/08/2021 Christ University International
30 Conference Presenter Renaissance: Challenges & Prospects of New Normal of Life in Various Spheres Surviving the COVID-19 Pandemic Era? A literature review on determinants of online purchase intention 06/08/2021 Christ University International
31 Conference Presenter FISAT 21 Rise Of Ott Platforms Concerning Customer Content Preference Pre And During Covid 29/07/2021 online , FISAT Business School International
32 Conference Presenter How Sustainable Chains Can Shape Sustainable Business Models Global Markets And Relation Between Them During Pandemic Induced Worldwide Slowdown 29/07/2021 FISAT Business School International
33 Conference Presenter FBS 2021 Rise of OTT platforms concerning Customer Content Preference pre and during COVID 29/07/2021 FISAT Business School International
34 Presenter Advance Management and Technological Innovation:Impacting industries Systematic Review of Online Review Helpfulness 20/04/2021 Motilal Nehru National Institute of Technology,Allahabad International
35 Conference Presenter National Conference on Industry 4.0: Innovation, Transformation & Business strategies, Analyzing Online Customer Reviews: A Systematic Literature Review 07/04/2021 Christ University National
36 Conference Presenter Post Pandemic Business and Institutional Implication:An Exploration by corporate and Academics Branding Amidst COVID 19 27/08/2020 FISAT Business School International
37 Conference Presenter Post Pandemic Business and Institutional Implication:An Exploration by corporate and Academics "Pandemic and Financial Crises, its effect on Stock Markets " 27/07/2020 FISAT Business School International
38 Conference Participant Transition 8th International Conference 21/07/2020 Garden city university International
39 Conference Presenter Synthesize Internation conference Influence of Social media on the consumer behavior of Generation Z in relation to Consumer electronics 13/12/2019 Christ University International
40 Conference Presenter Synthesize:International Conference Online Brand Community :Conceptual Paper 13/12/2019 Christ University International
41 Conference Presenter Synthesize International conference Influence of Visual Indian Aesthetics on Consumer Perception 13/12/2019 Christ University International
42 Conference Moderator/Chair Synthesize international Conference 13/12/2019 Christ University International
43 Conference Presenter Synthesize International Conference Study on the impact of mobile app in online ticket reservation-South India 11/12/2019 Christ University International
44 Conference Presenter Synthesize International Conference The New Age of Celebrity Endorsements-Influencer Marketing 11/12/2019 Christ University International
45 Conference Presenter NASMEI International conference(Smart Marketing in Digital Age) Social Media Marketing :Conceptual paper 26/07/2019 IIM Indore International
46 Conference Presenter AIMS International Conference on Management Conceptualizing Brand Loyalty and Brand Equity 03/01/2019 IMMS, Pune and AIMS international International
47 Conference Co-presenter 6th International Conference on Business Analytics and Intelligence 2018 (ICBAI-2018) 20/12/2018 Indian Institute of Sciences International
48 Conference Presenter Synthesize International Conference Social Media Marketing Research: An Introductory Paper 18/12/2018 Christ University International
49 Conference Presenter Synthesize international conference Influence of Co-Creation on Brand 18/12/2018 Christ University International
50 Conference Presenter Innovation Research in Management of Accounting , Banking , Economics, Marketing ,Tourism, Business, Human Reseource,Law and Governance(IC-2018) Product Adaptaion in International Market 26/05/2018 Christ University International
51 Conference Presenter An International Marketing Conference Product Adaptation In International Marketing :Hype , Hope or Necessity 22/12/2017 Great Lakes Institute Of Management Chennai International
52 Conference Presenter Convergence 2017 12th international conference Consumer perception towards private label brand 15/09/2017 IFIM International
53 Conference Presenter @017 IIM Indore NASMEI summer Marketing Conference Consumer preference towards private label brand with special reference to retail apparel 27/07/2017 IIM Indore and NASMEI International
54 Conference Presenter @017 IIM Indore NASMEI summer Marketing Conferenc Co-creation New Method of Building Brand Loyalty & Innovation 27/07/2017 Christ University International
55 Conference Presenter inclusive Business Growth and Sustainable Development innovation and Brand Building through Co creation 22/02/2017 Kristu Jyanthi College International
56 Conference Presenter Emerging Trend in Business Customer Relationship Engagement and Brand Awareness Through Customer Coo creation 16/02/2017 Christ University International
57 Conference Presenter NASEMI Scope of Online Tailoring in India 22/12/2016 Great Lake Institute of Management International
58 Conference Presenter International conference on Business Analytics and Intelligence 2016(ICBAI-2016) Fraud Analytics: Fraud Detection of Tax Refund Using Advance Analytics in India 19/12/2016 Indian Institue of Sciences(IISC) International
59 Conference Presenter Innovative Research in Managemnt of MABET 2016 Shock Advertising and its Impact on the younger Generation 03/07/2016 Christ University International
60 Conference Presenter Emerging Trend in Business A study on customer preference & the scope of online Tailoring 12/02/2016 Christ University National
61 Conference Presenter Emerging Trend in Business Study on the Impact of Product Placement 12/02/2016 Christ University National
62 Conference Presenter NASMEI Conferance- Great Lake Institute of Management A study on cult branding with reference to Royal Enfield 26/12/2015 Christ University International
63 Conference Presenter MABET 2015- Krishi Sanskriti Influence of Technology on online shopping behaviour and brand loyalty 27/06/2015 Christ University International
64 Symposium Participant cross Functional Diffusion 24/04/2015 Oxford College of Engineering International
65 Conference Presenter AIMS International Conferance on Management Effect of Neuromarketing on Advertising 02/01/2015 Christ University International
66 Conference Presenter Emerging Trend in Business Negative connotation used to portray women in advertisement across industries 11/12/2014 Christ University National
67 Conference Participant The Art of Case Writing and Case Teaching 08/09/2014 IIMB International
68 Conference Presenter Emerging Trend in Business A working paper on the study of consumer value perceptions of using the Internet vis a vis the brick and mortar distribution model 12/12/2013 Christ University National
69 Conference Presenter Outcome based competitive stratergies: Issues and chalenges A study of Broekhuizen and Jager Model to address consumer value perceptions 22/11/2013 PES Institute of Technology International
70 Conference Presenter Recent trends in Commerce, Managemnet, Engineering, Technology and Social Sciences A Study on the impact of print advertisement on the youth population 25/02/2013 Christ University International
71 Conference Presenter National Conference on Emerging Trends in Business Impact Of Print Ads on The Youth 28/01/2013 Christ University National
72 Conference Presenter National Conference on Emerging Trends in Business The Role Of Mega Sports Events and Consumer Perception Towards Ambush Marketing 28/01/2013 Christ University National
73 Conference Presenter Reviving Growth -Stratigies for India A Study on the Customer Preference between Private labels and National Brand 14/12/2012 Christ University National
74 Conference Presenter Global Business opportunities and challenges Children Influence On Family Purchase Decision for High,low and child centric Products 22/11/2012 PES institute of Technology ,Bangalore International
75 Conference Presenter International conference on Business management and Information Systems A Study On Children Influence On Family Purchase Decision 22/11/2012 Christ University International
76 Conference Presenter Some-Shodan 2012 The Influence of eWOM on high value product purchase Decision 09/03/2012 Christ University National
77 Conference Presenter Emerging Trend in Business The Impact of Television Advertisement on Children 21/02/2012 Christ University National
78 Conference Presenter Emerging Trend in Business Internal Client 07/03/2011 Christ University National
Sl.No. Title of the Program Name of the Program Date Name of the Institution
1 Session Chair 27/09/2024 CMR University
2 Session chair 22/03/2024
3 Sustainable development of Business strive for new Paradigm 5th I-come international conference 21/07/2022 Petra and Christ University
4 Technical Session Chair Online 29/07/2021 FISAT Business School
5 Webinar on Marketing Strategy for Corporate Post COVID 19 Webinar on Marketing Strategy for Corporate Post COVID 19 29/06/2020 CMS Institute of Management
6 Webinar on Social Media Marketing Webinar on Social Media Marketing 14/06/2020 sunshine institute of management and technology
7 Session Chair of Marketing Track AIMS international Conferance of Management 05/01/2015 IIMK
8 Session Chair of Marketing Track International Conference on Business Management & Information Systems 22/11/2012 Singapore institute of Management
Sl.No. Title Genre Producer Copyrights
Sl.No. Title Guide Name Institution Month Year
1 Children Influence on Family Purchase Decision Dr. Jeevananda Christ University March 2012
2 A study on Brand strategies with special reference to Retail Marketing:The Indian Scenario Dr Bikrama singh Magadh University Feb 2016
Sl.No. Title Name of Student Institution Month Year
1 Strengthening the Influence of Relationship Quality Attributes on Purchase Intention Through Co-Creation in Branding Using Social Media: Perception of Fashion Industry Consumers POORNIMA NAIR Christ University June 2022
2 EXPLORING DETERMINANTS OF USER GENERATED CONTENT: A CONSUMER BEHAVIOR PERSPECTIVE KAVITA RAWAT Christ University December 2023
3 . CHANDRU M C Christ University August 2024
Sl.No. Title of Invention Inventor(s) Filing Date
1 Medical transfusion Bag mask LAKSHMY PRIYA K,RASHMI RAI,SUNITA KUMAR,DR.RAMKRISHNA G 08-Aug-2023

Additional information

Title of Invention Medical transfusion Bag mask
Applicant/Co-Applicant
Applicant (s)
Inventor /Co-Inventor
Inventor (s) LAKSHMY PRIYA K,RASHMI RAI,SUNITA KUMAR,DR.RAMKRISHNA G
Type of Specification Provisional
Type of Patent
Granted/Awarded Date
Publication/Application Date 08-Aug-2023
Application/Filing Date 08-Aug-2023
IPC Number
Publication Number 202341053045
Patent Number 202341053045
Field of Invention Bio medical engineering
Sl.No. Name of the Research Project Investigator(s) Sponsors Internal/External
1 A study on consumer purchase intention and preference towards private label branding with reference to retail apparel Internal
2 A Study on consumer perception regarding private label branding SUNITA KUMAR Internal
3 Brand Building through Digital Media SUNITA KUMAR Internal
4 A Study on the Agrarian Crisis in the District of Mandya in Karnataka SRIDHARAN A, SUNITA KUMAR Internal
Sl.No. Name of the Conference/Seminar Name of Organiser Level Date
Sl.No. Name of the Workshop/FDP/Training programme Name of Oraganiser Level Role Date
1 Qualitative Research Method in Management CMS Business School International Participant 13/05/2024
2 Fdp on Advanced research Methodologies:Qualitative and quantitaive approaches Amity university International Participant 04/01/2024
3 five day FDP "Structural Equation and Modelling through SPSS Jain University International Participant 14/12/2020
4 Emerging Application of SEM in Contemporary Research CMS School of Business (Jain University) National Participant 14/12/2020
5 one week faculty Development on Data Analytical Tools Jain University National Participant 27/05/2020
6 Excel Skills for Business Essentials Macuquarie University International Participant 07/05/2020
7 Brand Management: Aligning Business, Brand and Behaviour by University of London & London Business School Coursera International Participant 01/05/2020
8 Brand Identity and Strategy by IE Business School Coursera International Participant 01/05/2020
9 QIP(FRONTIER AREAS IN THE SUBJECT AND CURRICULUM UPDATION) Christ university School of Business Studies and Social Sciences Organiser & Participant 21/05/2018
10 Case Based Teaching, Writing And Publication Christ university Institutional Participant 11/10/2017
11 APA workshop Christ university Institutional Participant 29/08/2016
12 Multivariate Analysis Using SPSS & AMOS Department of Management Studies, Kongu Engineering College International Participant 05/08/2016
13 Design Thinking and Innovation Titan Company National Participant 11/06/2016
14 FDP Academic Staff College Organiser & Participant 23/05/2016
15 The art of case writing and teaching in the field of management BMS College of Enginering Regional Participant 20/08/2015
16 Out of the box thinking CMS Business School Regional Participant 25/04/2015
17 Marketing is dead !Long live Markeing Jain University National Participant 21/01/2015
18 Reflection and Foresight Academic Staff College Organiser & Participant 25/10/2014
19 Faculty Development Programme Deanery of Commerce and Management Institutional Participant 01/10/2013
20 SAP 01 SAP Institutional Participant 05/08/2013
21 Leadership Simulation Workshop enParagigm knowledge Solution Regional Participant 18/03/2013
22 Orientaion program on "Perspectives and Practices in Higher Education" CU - Academic staff college Institutional Participant 09/10/2012
23 Perspectives and Practices in Higher Education Academic Staff College Institutional Participant 09/10/2012
24 Business Research Techniques Christ university Institutional Participant 19/03/2012
Sl.No. Name of the Awards/Achievements/Others Description Organisation Month/ Year
1 Marketing certificate course form Coursera 12 week online non credit course (Signature Track) Penn University of Pennsylvania 14 January 2014
2 The University of Edinburgh ,USA Certificate Critical Thinking in Global challenges Five week online Certificate course in Critical Thinking in Global challenges The University of Edinburgh 28 February 2014
3 COURSERA ONLINE COURSE UNIVERSITY OF VIRGINIA Online 8 weeks course UNIVERSITY OF VIRGINIA 07 August 2014
4 MT. SAN JACINTO COLLEGE'S ONLINE OFFERING OF Crafting an Effective Writer: Tools of the Trade (Fundamental English Writing MT. SAN JACINTO COLLEGE'S ONLINE OFFERING OF online basic writing course MT. SAN JACINTO COLLEGE'S 11 August 2014
5 Spss Basic Facilitators Certification Spss Basic Facilitators Certification Christ University 01 October 2013
6 COURSERA ONLINE COURSE UNIVERSITY OF VIRGINIA Online 8 weeks course in Foundations of Business Strategy UNIVERSITY OF VIRGINIA 07 August 2014
7 Spss Basic Facilitators Certification Spss Basic Facilitators Certification Christ University 01 March 2014
8 Advertising and Society online 7 week certificate in Advertising and Society from Duke university Duke University 07 April 2015
9 COURSERA ONLINE COURSE FROM DUKE UNIVERSITY online course On Advertising and society from duke university Duke University 06 January 2015
10 Coursera Online course in Introduction to Consumer Neuroscience & Neuromarketing from Copenhagen Business School Coursera Online 6 week course in "An Introduction to Consumer Neuroscience & Neuromarketing" from Copenhagen Business School Copenhagen Business School 04 February 2015
11 Marketing in a Digital World Online Coursera course in Marketing in a Digital World University of Illinois at Urbana-Champaign 15 August 2016
12 Best paper award Swami Keshvanand Institute Of Technology, Management & Gramothan, Jaipur 03 February 2023
Sl.No. Faculties Theme of Consultancy Type
1 VIJAYALAYA SRINIVAS T,PRERANA SRIMAAL,RAJANI R,SREENATH K,SRIDHARAN A,SUNITA KUMAR Graduate Engineers Training (GET) boot camp- nontechnical for 2 batches of TEPL employees Paid
Sl.No. Applicants Title Date Published

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