Faculty

Profile

Dr SUBBURAJ A

MBA, PhD
ASSISTANT PROFESSOR


BUSINESS AND MANAGEMENT
SCHOOL OF BUSINESS AND MANAGEMENT
KENGERI CAMPUS

Name Programme Institution Year of Passing
PhD PhD Madurai Kamaraj University 2017
PG MBA Kalasalingam University 2011
Degree BTech Anna University 2009
Sl.No. Title Name of Periodical Periodicity Date
Sl.No. Title Name of Journal Date of Publication Volume No/Issue No/Page No
1 Does Gender and Family Income Impact Stock Trading of B-School Students? Findings from a Stock Simulation Exercise Vision-The Journal of Business Perspective 15-Mar-2021 / /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) NISHA P,SUBBURAJ A
Title of Article Does Gender and Family Income Impact Stock Trading of B-School Students? Findings from a Stock Simulation Exercise
Name of Journal Vision-The Journal of Business Perspective
Volume No
Issue No
Page No
URL https://journals.sagepub.com/home/vis
Date of Publication 15-Mar-2021
2 Assessing perceptions of COVID-19 self-protective measures: a structural equation modeling (SEM) approach Journal of Health Research 05-Feb-2021 0 / 0 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) SUBBURAJ A,SANGEETA MEHROLIA,JEEVANANDA S
Title of Article Assessing perceptions of COVID-19 self-protective measures: a structural equation modeling (SEM) approach
Name of Journal Journal of Health Research
Volume No 0
Issue No 0
Page No
URL https://www.emerald.com/insight/content/doi/10.1108/JHR-07-2020-0244/full/html
Date of Publication 05-Feb-2021
3 How Green Consumption Value Affects Green Consumer Behaviour: The Mediating Role of Consumer Attitudes Towards Sustainable Food Logistics Practices Vision: The Journal of Business Perspective 25-Jan-2021 / /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) SONIA MATHEW,SUBBURAJ A,SANGEETA MEHROLIA
Title of Article How Green Consumption Value Affects Green Consumer Behaviour: The Mediating Role of Consumer Attitudes Towards Sustainable Food Logistics Practices
Name of Journal Vision: The Journal of Business Perspective
Volume No
Issue No
Page No
URL https://www.scopus.com/sourceid/21100788370
Date of Publication 25-Jan-2021
4 Mediating Effect of Brand Relationship Quality on Relational Bonds and Online Grocery Retailer Loyalty Journal of Internet Commerce 10-Jan-2021 / /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) SANGEETA MEHROLIA,SUBBURAJ A
Title of Article Mediating Effect of Brand Relationship Quality on Relational Bonds and Online Grocery Retailer Loyalty
Name of Journal Journal of Internet Commerce
Volume No
Issue No
Page No
URL https://www.scopus.com/sourceid/4700152784
Date of Publication 10-Jan-2021
5 Can bot be my mental health therapist? ? A pandemic panorama Journal of Psychiatric Research 19-Dec-2020 134 / /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) SANGEETA MEHROLIA,VASUDEVAN M,SUBBURAJ A,JEEVANANDA S
Title of Article Can bot be my mental health therapist? ? A pandemic panorama
Name of Journal Journal of Psychiatric Research
Volume No 134
Issue No
Page No
URL https://www.scopus.com/sourceid/16812
Date of Publication 19-Dec-2020
6 The Dark Side of Technology-Enabled Teaching: Impact of Technostress On Students? Performance International Journal of Mobile and Blended Learning 29-Nov-2020 13 / 3 (article 3) /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) SUBBURAJ A,SANGEETA MEHROLIA,JEEVANANDA S
Title of Article The Dark Side of Technology-Enabled Teaching: Impact of Technostress On Students? Performance
Name of Journal International Journal of Mobile and Blended Learning
Volume No 13
Issue No 3 (article 3)
Page No
URL https://www.igi-global.com/journal/international-journal-mobile-blended-learning/1115
Date of Publication 29-Nov-2020
7 Work from home in the pandemic era: Loss of mental equilibrium? Asian Journal of Psychiatry 21-Nov-2020 55 / /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) SANGEETA MEHROLIA,VASUDEVAN M,SUBBURAJ A
Title of Article Work from home in the pandemic era: Loss of mental equilibrium?
Name of Journal Asian Journal of Psychiatry
Volume No 55
Issue No
Page No
URL https://www.sciencedirect.com/science/article/pii/S1876201820306031#!
Date of Publication 21-Nov-2020
8 Customers response to online food delivery services during COVID‐19 outbreak using binary logistic regression International Journal of Consumer Studies 17-Nov-2020 / /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) SANGEETA MEHROLIA,SUBBURAJ A
Title of Article Customers response to online food delivery services during COVID‐19 outbreak using binary logistic regression
Name of Journal International Journal of Consumer Studies
Volume No
Issue No
Page No
URL https://onlinelibrary.wiley.com/doi/full/10.1111/ijcs.12630
Date of Publication 17-Nov-2020
9 Hike in student suicides ? Consequence of online classes? Asian Journal of Psychiatry 09-Oct-2020 54 / /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) SANGEETA MEHROLIA,SUBBURAJ A
Title of Article Hike in student suicides ? Consequence of online classes?
Name of Journal Asian Journal of Psychiatry
Volume No 54
Issue No
Page No
URL https://www.sciencedirect.com/science/article/pii/S1876201820305517?via%3Dihub
Date of Publication 09-Oct-2020
10 Suicide among children during Covid-19 pandemic: An alarming social issue Asian Journal of Psychiatry 18-Sep-2020 54 / /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) SANGEETA MEHROLIA,SUBBURAJ A
Title of Article Suicide among children during Covid-19 pandemic: An alarming social issue
Name of Journal Asian Journal of Psychiatry
Volume No 54
Issue No
Page No
URL https://www.sciencedirect.com/science/article/pii/S1876201820305335?via%3Dihub
Date of Publication 18-Sep-2020
11 The Mediating Effect of Employee Engagement: How Employee Psychological Empowerment Impacts the Employee Satisfaction? A Study of Maldivian Tourism Sector Global Business Review 15-Apr-2020 / /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) SUBBURAJ A,SANGEETA MEHROLIA,REKHA HITHA ARANHA
Title of Article The Mediating Effect of Employee Engagement: How Employee Psychological Empowerment Impacts the Employee Satisfaction? A Study of Maldivian Tourism Sector
Name of Journal Global Business Review
Volume No
Issue No
Page No
URL https://journals.sagepub.com/doi/abs/10.1177/0972150920915315
Date of Publication 15-Apr-2020
12 Relationship among Brand Equity Determinants: The Moderating Role of Product Involvement Test Engineering and Management 30-Jan-2020 82 / January - February 2 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) SUBBURAJ A,S. VIJAY MALLIKRAJ,SUBBURAJ A
Title of Article Relationship among Brand Equity Determinants: The Moderating Role of Product Involvement
Name of Journal Test Engineering and Management
Volume No 82
Issue No January - February 2
Page No
URL http://www.testmagzine.biz/index.php/testmagzine/article/view/1834
Date of Publication 30-Jan-2020
13 Perceptual Gap among Corporate World, Academics and Students: Personal Qualities and Employability Competencies of Students Malaysian Online Journal of Educational Management (MOJEM) 26-Dec-2019 8 / 1 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) SANGEETA MEHROLIA,SUBBURAJ A
Title of Article Perceptual Gap among Corporate World, Academics and Students: Personal Qualities and Employability Competencies of Students
Name of Journal Malaysian Online Journal of Educational Management (MOJEM)
Volume No 8
Issue No 1
Page No
URL https://mojem.um.edu.my/article/view/21360/10901
Date of Publication 26-Dec-2019
14 Construction and Validation of the Learning Management System Success Scale in the Higher Education Setting Global Journal of Business and Social Science Review 06-Jul-2019 7 / 2 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) SUBBURAJ A,SUBBURAJ A,MARGRET VIJAY
Title of Article Construction and Validation of the Learning Management System Success Scale in the Higher Education Setting
Name of Journal Global Journal of Business and Social Science Review
Volume No 7
Issue No 2
Page No
URL http://gatrenterprise.com/GATRJournals/GJBSSR/vol7.2_5.html
Date of Publication 06-Jul-2019
15 Effects of supply chain integration on firm?s performance: A study on micro, small and medium enterprises in India Uncertain Supply Chain Management 02-Jul-2019 8 / 1 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) SANGEETA MEHROLIA,SUBBURAJ A
Title of Article Effects of supply chain integration on firm?s performance: A study on micro, small and medium enterprises in India
Name of Journal Uncertain Supply Chain Management
Volume No 8
Issue No 1
Page No
URL http://growingscience.com/uscm/Vol8/uscmv8no1.html
Date of Publication 02-Jul-2019
Sl.No. Title URL Subject Month Year
Sl.No. Type of Book Title Title of Book ISBN Month Year
Sl.No. Type of Book Title of Chapter/Article ISBN Month Year
1 Conference Proceedings The Bonds That Tie: Mediating Effect of Relationship Satisfaction between Relational Bonds and Online Grocery Retailer Resonance 978-81-936405-3-1 Jan 2020

Additional information

Type of Book Conference Proceedings
Type of Work Chapter
Sole Authored/Co Authored Co-Authored
Author Name (s) SUBBURAJ A,SANGEETA MEHROLIA
Title of Book MarkTech2.0 (Compendium of Conference Proceedings)
Title of Book/Chapter/Article/Case Study) The Bonds That Tie: Mediating Effect of Relationship Satisfaction between Relational Bonds and Online Grocery Retailer Resonance
Month/Year Jan/2020
ISBN 978-81-936405-3-1
Pages 113 - 118
Publishing Company/Institution K J Somaiya Institute of Management Studies & Rese
Level Local publisher
2 Conference Proceedings Role of Management Studies in Achieving Sustainable Development GOALS: A CASE STUDY 978-81-937540-6-1 Jan 2020

Additional information

Type of Book Conference Proceedings
Type of Work Chapter
Sole Authored/Co Authored Co-Authored
Author Name (s) SANGEETA MEHROLIA,JOEL GNANAPRAGASH T,SUBBURAJ A
Title of Book National Conference Proceedings Sustainable Development & Social Innovation in Business
Title of Book/Chapter/Article/Case Study) Role of Management Studies in Achieving Sustainable Development GOALS: A CASE STUDY
Month/Year Jan/2020
ISBN 978-81-937540-6-1
Pages 17 - 24
Publishing Company/Institution Research Culture Society and Publication
Level National publisher
3 Conference Proceedings Role of Management Studies in Achieving Sustainable Development Goals: A Case study 978-81-937540-6-1 Jan 2020

Additional information

Type of Book Conference Proceedings
Type of Work Chapter
Sole Authored/Co Authored Co-Authored
Author Name (s) SUBBURAJ A,SANGEETA MEHROLIA,JOEL GNANAPRAGASH T
Title of Book National Conference Proceedings Sustainable Development & Social Innovation in Business
Title of Book/Chapter/Article/Case Study) Role of Management Studies in Achieving Sustainable Development Goals: A Case study
Month/Year Jan/2020
ISBN 978-81-937540-6-1
Pages 17 - 24
Publishing Company/Institution Research Culture Society and Publication
Level National publisher
Sl.No. Type of Book Title Title of Case Study ISBN Month Year
Sl.No. Title Abstract Objectives Type Sponsors
Sl.No. Title Place of Publication ISBN No. Month Year
Sl.No. Type of Program Role Name of Program Title of Paper Date Organising Institution Level
1 Conference Moderator/Chair Industry 4.0: Innovation, Transformation & Business strategies 07/04/2021 Christ University National
2 Conference Presenter International Conference on Resilience, Reinvention & Adaptability in Business & Management Will OTT subscribers maintain the hike or drop after COVID-19 Lockdown? 30/03/2021 V.V.VANNIAPERUMAL COLLEGE FOR WOMEN, (AUTONOMOUS), An Institution Affiliated to Madurai Kamaraj University International
3 Conference Presenter Resilience, Reinvention & Adaptability in Business & Management Co-creation of value using hotel interactive technologies: examining the theoretical and managerial aspects of hotel interactive technologies 30/03/2021 V.V.VANNIAPERUMAL COLLEGE FOR WOMEN, An Institution Affiliated to Madurai Kamaraj University International
4 Conference Presenter National Conference on Metamorphosis of Modern Management and Research(3MR) The Impact of Post-Consumption Emotions on the Customer Loyalty in an Online Shopping Environment 12/03/2021 Bannari Amman Institute of Technology, Tamilnadu National
5 Conference Presenter Two days International conference on business implications of COVID-19 Panic buying in COVID-19 and its impact on brand image 01/03/2021 St. Mary's College Thrissur International
6 Conference Participant IMUN Online Conference 40.0 16/01/2021 International Model United Nations International
7 Conference Presenter National conference 2020: Sustainable Development & Social Innovation in Business Role of management studies in achieving sustainable development goals: A case study 31/01/2020 Lady Doak College, Madurai, India National
8 Conference Presenter International conference on Sustainability, Transformation, Development in Business & Management Relationship among brand equity determinants: The moderating role of product involvement 24/01/2020 The American College, Madurai International
9 Conference Presenter Marktech 2.0; 15th SIMSR Global Marketing Conference The Bonds That Tie: Mediating Effect Of Relationship Satisfaction Between Relational Bonds And Online Grocery Retailer Resonance 23/01/2020 K.J.Somaiya Institute of Management Studies and Research,Mumbai International
10 Conference Presenter 15 th SIMSR Global Marketing Conference 2020 Effective Determinants of Retaliating Millennial customers in Online Apparel Category in Mumbai E-Commerce 23/01/2020 Somaiya Vidiya Vihar University National
Sl.No. Title of the Program Name of the Program Date Name of the Institution
Sl.No. Title Genre Producer Copyrights
Sl.No. Title Guide Name Institution Month Year
Sl.No. Title Name of Student Institution Month Year
Sl.No. Title of Invention Inventor(s) Filing Date
Sl.No. Name of the Research Project Investigator(s) Sponsors Internal/External
Sl.No. Name of the Conference/Seminar Name of Organiser Level Date
Sl.No. Name of the Workshop/FDP/Training programme Name of Oraganiser Level Date
1 Research Methodology and Pedagogy of Writing Research Article KPR College of Arts Science and Research, Coimbatore. National 17/04/2021
2 Towards Quality Publications and Impactful Research: Editors? Perspective University School of Management Studies, Guru Gobind Singh Indraprastha University International 08/01/2021
3 Seven Days National Level Virtual Faculty Development Program (Stepping forward to Publish your article in Scopus and Web of Science) Hindusthan College of Arts & Science (Autonomous) National 17/12/2020
4 Developing and Testing Moderation Models in Management Research University of hyderabad National 22/08/2020
5 FDP on Art of Article Writing Rathnavel Subramaniam College of Arts & Science, Autonomous, Sulur - 641 402. Coimbatore National 26/06/2020
6 Qualitative Research Using NVivo Research Shiksha National 25/05/2020
7 Upcoming Strategies In The Business Arena In The Wake Of Pandemic - An Industry 4.0 Perspective School of Business Management, RATHNAVEL SUBRAMANIAM COLLEGE OF ARTS & SCIENCE National 16/05/2020
8 QIP on Online Teaching Academic staff college, CHRIST (Deemed to be University) 22/04/2020
9 Learning to Teach Online Coursera International 21/04/2020
10 Learning to Teach Online Coursera International 21/04/2020
11 reference management tools and online citation database INDIAN ACADEMIC RESEARCHERS ASSOCIATION National 19/04/2020
12 Excel Skills for Business: Essentials Coursera International 14/04/2020
13 Customer Analytics Coursera International 01/04/2020
14 Orientation Program Academic Staff College, Christ (Deemed to be University) 05/08/2019
15 Faculty training programme on Blended learning pedagogy using MOOCs Indian Institute of Management Bangalore National 22/06/2019
16 QIP CHRIST (Deemed to be University) Institute of Management 20/05/2019
Sl.No. Name of the Awards/Achievements/Others Description Organisation Month/ Year

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