| Sl.No. | Title | Name of Periodical | Periodicity | Date |
| 1 | The impact of Price Sensitivity on Purchase Intention: Signals from Gen Z | Marketing Mastermind- IUP Publications | Bimonthly | 01/08/2021 |
| Sl.No. | Title | Name of Journal | Date of Publication | Volume No/Issue No/Page No | ||||||||||||||||||||||
| 1 | Decoding Retail Realities: Traditional Retailers' Outlook on Sales Erosion to Modern Retail Economy. | Theoretical and Practical Research in Economic Fields | 29-Mar-2024 | 15 / 1 / 17-30 | ||||||||||||||||||||||
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| 2 | Indian Consumers Animosity Level on Chinese Products and Services - Impact of Post-Galwan Standoff | Journal of Contemporary Issues in Business and Government | 27-Mar-2021 | 27 / 2 / 1054-1058 | ||||||||||||||||||||||
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| Sl.No. | Title | URL | Subject | Month Year |
| Sl.No. | Type of Book | Title | Title of Book | ISBN | Month Year |
| Sl.No. | Type of Book | Title of Chapter/Article | ISBN | Month Year | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| 1 | Text book | Adoption of Blockchain Technology in the Real Estate Sector towards the Improvement of Smart Cities | 978-0-323-95407-5 | May 2023 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
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| 2 | Reference book | The hype of the hybrid on work culture compatibility | 9781668473535 | May 2023 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
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| 3 | Text book | Approaches on Redesigning Entrepreneurship Education | 9781668475782 | May 2023 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
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| 4 | Text book | Exploring the Role of Social Media Influencer Marketing in the Tourism Sector | 9781668446454 | Oct 2022 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
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| 5 | Text book | Sustainable Practices in Indian Aviation | 9781668446454 | Oct 2022 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
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| 6 | Text book | Exploring the Role of Social Media Marketing in the Education Sector | 9781799889045 | Jun 2022 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
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| Sl.No. | Type of Book | Title | Title of Case Study | ISBN | Month Year |
| Sl.No. | Title | Abstract Objectives | Type | Sponsors |
| Sl.No. | Title | Place of Publication | ISBN No. | Month Year |
| Sl.No. | Type of Program | Role | Name of Program | Title of Paper | Date | Organising Institution | Level |
| 1 | Conference | Co-presenter | Annual Conference of IAMCR | 10/07/2023 | International Association for Media and Communication Research (IAMCR) | International | |
| 2 | Conference | Co-presenter | Annual Conference of IAMCR | 10/07/2023 | International Association for Media and Communication Research (IAMCR) | International | |
| 3 | Conference | Co-presenter | Annual Conference of IAMCR | 10/07/2023 | International Association for Media and Communication Research (IAMCR) | International | |
| 4 | Conference | Presenter | Conference on Excellence in Research and Education (CERE) | Role of Communication in Encouraging Women Entrepreneurship in Urban Bengaluru | 09/06/2023 | Indian Institute of Management, Indore | International |
| 5 | Conference | Presenter | Conference on Excellence in Research and Education (CERE) | Audio Branding in the Digital Era: Mediating Effect of Sonic Logo on Willingness to Pay | 09/06/2023 | Indian Institute of Management, Indore | International |
| 6 | Conference | Presenter | Conference on Excellence in Research and Education (CERE) | Exploring the Antecedents and Motivations of Impulsive Fast Fashion Buying Behaviour among Indian Consumers: The Role of Online Fashion Consciousness, Materialism, and Age as Moderator | 09/06/2023 | Indian Institute of Management, Indore | International |
| 7 | Conference | Presenter | Conference on Excellence in Research and Education (CERE) | The Effects of Hedonism, Materialism, and Sustainability Orientation on Indian Luxury Buyers' Post-Purchase Guilt | 09/06/2023 | Indian Institute of Management, Indore | International |
| 8 | Conference | Presenter | Conference on Excellence in Research and Education (CERE) | A Study on Color Psychology Branding: Evidence from Body Care Products | 09/06/2023 | Indian Institute of Management, Indore | International |
| 9 | Conference | Presenter | International Conference of Marketing on Consumer Experience in Digital Era | Exploring the role of Digital Content Marketing in Marketing Practices | 14/04/2023 | IIM Bodh Gaya and School of Business, Economics, and Law, Gothenburg University, Sweden | International |
| 10 | Conference | Moderator/Chair | 4th International Rajagiri Management Conference | 04/04/2023 | Rajagiri College of Social Science and Rajagiri Business School | International | |
| 11 | Conference | Presenter | 4th International Rajagiri Management Conference | Role of Communication in Encouraging Women Entrepreneurship in Urban Bengaluru | 03/04/2023 | Rajagiri College of Social Science and Rajagiri Business School | International |
| 12 | Conference | Presenter | 4th International Rajagiri Management Conference | The Impact of Sustainability Orientation, Materialism, and Hedonism on Post-Purchase Guilt in Indian Luxury Consumers | 03/04/2023 | Rajagiri College of Social Science and Rajagiri Business School | International |
| 13 | Conference | Presenter | 4th International Rajagiri Management Conference | Sustainability v/s. Brand Appeal in the Indian Luxury Apparel Market | 03/04/2023 | Rajagiri College of Social Science and Rajagiri Business School | International |
| 14 | Conference | Presenter | 4th International Rajagiri Management Conference | Evaluating the Significance of Brand Heritage among Fashion-Based Luxury Brands with respect to Perceived Customer Value in Urban Bangalore | 03/04/2023 | Rajagiri College of Social Science and Rajagiri Business School | International |
| 15 | Conference | Presenter | 4th International Rajagiri Management Conference | The Effect of Green Marketing Strategies on Brand Perception and Preferences among Indian Gen ?Z? Buyers in the Apparel Sector. | 03/04/2023 | Rajagiri College of Social Science and Rajagiri Business School | International |
| 16 | Conference | Presenter | The 6th Equal Opportunities Conference ?Sustainable Leadership and Technology Innovation Management? | Redefining Organisational Sustainability Through Revamping Digital Capital | 06/02/2023 | Ahlia University, Manama - Bahrain | International |
| 17 | Conference | Presenter | International conference on Developing Resilient and Sustainable Business | Affinity Towards Positive and Negative News: A Critique View | 10/09/2022 | SHRI CHIMANBHAI PATEL INSTITUTE OF MANAGEMENT & RESEARCH | International |
| 18 | Seminar | Keynote Speaker | Tycoon 2022- Student National Seminar | Leading beyond Pandemic - Developing Resilience, Realignment and Reinvention in Business | 25/06/2022 | ST. FRANCIS DE SALES COLLEGE | National |
| 19 | Conference | Presenter | International Conference on Contemporary Issues in Management | Blockchain Technology in Indian Banking Sector: A conceptual overview | 25/02/2022 | International School of Management Excellence | International |
| 20 | Conference | Presenter | 10th International Conference on Contemporary Issues in Management | Blockchain Technology in Indian Banking Sector: A conceptual overview | 25/02/2022 | ISME Bangalore | International |
| 21 | Conference | Presenter | International Conference | Innovative Educational Practices for Overcoming the Challenges and Inculcating Holistic Values in Online Teaching and Learning | 08/10/2021 | Binary University | International |
| 22 | Conference | Presenter | National level conference on Gender Equality and Women Empowerment | Goals of Feminism over the Decades ? A Theoretical Impression | 30/09/2021 | The Oxford College of Business Management | National |
| 23 | Conference | Presenter | Renaissance: Challenges & Prospects of New Normal of Life in Various Spheres Surviving the COVID-19 Pandemic Era | A Post Pandemic Outlook on Technology Induced Travel | 06/08/2021 | Christ University | International |
| 24 | Conference | Presenter | Standing up to the post pandemic challenges in the global scenario | Online Teaching: A Conceptual Note on Challenges, Solutions and Inculcating Values | 31/07/2021 | Apolo Arts and Science College, Chennai | International |
| 25 | Conference | Presenter | International Conference on ?Applied Management Trends and Perspective in Business Growth Trajectory? | Ambush Marketing in Sports Events: A Conceptual Overview | 08/05/2021 | Presidency University | International |
| 26 | Conference | Presenter | National conference on Transformation of Technology in Higher Education | Online Education post Covid -19 Pandemic ? Challenges, Strategies and Best Practices | 27/04/2021 | Central University of Tamil Nadu | National |
| 27 | Conference | Presenter | National Conference on Emerging Trends in Management Science and Technology | Impact of price sensitivity on consumers' purchase intention: A descriptive study on Generation Z | 22/04/2021 | Adhiyamaan College of Engineering (Autonomous) | National |
| 28 | Conference | Presenter | International Conference on Global Emerging Trends in Transformation of Education | Online education during COVID-19 pandemic - challenges and best practices for online teaching | 20/04/2021 | Dr. D.Y. Patil College of Education | International |
| 29 | Conference | Moderator/Chair | International Virtual Conference | 19/04/2021 | Loyola College (Autonomous) | International | |
| 30 | Conference | Presenter | International Virtual Conference on Stand, Start, Strive and Stabilize - Changing Business Scenario in the backdrop of Covid' 19 | The Effect of Celebrity Endorsement on Purchase Intention of Gen Z: Endorsing Snack Food Sector | 19/04/2021 | Loyola College (Autonomous) | International |
| 31 | Seminar | Keynote Speaker | International SEminar on Disruptive Technology and Business: Emerging Challenges and Model | HR in the age of Disruptions | 26/03/2021 | Mar Ivanios College | International |
| 32 | Conference | Presenter | International Conference on Emerging trends in Management | A conceptual study on changing goals of feminism over the decades | 23/01/2020 | Marian International Institute of Management | International |
| 33 | Conference | Participant | Management Facets: Quest and Fortuity | 10/01/2013 | Berchmans Institute of Management Studies, S B College, Changanassery | National | |
| 34 | Seminar | Participant | One Day Seminar on Environmental Management | 20/12/2010 | Saintgits Institute of Management | National |
| Sl.No. | Title of the Program | Name of the Program | Date | Name of the Institution |
| 1 | How to do a Research Project | National Webinar | 13/11/2021 | Carmel College |
| 2 | Confidence Building | Expert Session | 09/11/2021 | Allama Iqbal Institute of Management |
| 3 | Digital Transformation in HR | Webinar | 14/08/2021 | International School of Management Excellence |
| 4 | Practical insights on Business Analytics | Webinar | 27/02/2021 | Karpagam Academy of higher education (Deemed to be University) |
| 5 | Research and Analysis of Business Case-Studies for Successful Entrepreneurship | INFINITY 2021 | 12/01/2021 | St. Francis De Sales College |
| 6 | Practical insights to Business Analytics | Workshop on Practical Insights to Business Analytics | 15/10/2020 | Kochi Business School |
| 7 | Business Analytics and its applications | Expert Session | 14/10/2019 | Mangalam College of Engineering |
| 8 | Scope of Business Analytics | One day seminar | 30/11/2018 | Ettumanoorappan College |
| 9 | Time Management | Induction and orientation program | 29/08/2018 | Saintgits College of Applied Sciences |
| 10 | Motivation and positive thinking | Induction and orientation program | 26/06/2018 | Saintgits College of Applied Sciences |
| 11 | Effective ways to clear Group Discussion and Interview | Expert Session | 05/07/2017 | Saintgits College of Applied Sciences |
| Sl.No. | Title | Genre | Producer | Copyrights |
| Sl.No. | Title | Guide Name | Institution | Month Year |
| 1 | A study on organisational culture among business schools in Kerala State | Dr. M H Salim | Bharathiar University |
| Sl.No. | Title | Name of Student | Institution | Month Year |
| 1 | Digital Content Marketing of Edtech Firms: A Study on the Effect of Uses and Gratification Motives on Purchase Intention. | LAKSHMI RAJ | Christ University | May 2022 |
| 2 | Deciphering the Role of the Digital Divide Among Allopathic Healthcare Professionals in the Private Hospitals in Kerala | JAIS V THOMAS | Christ University | January 2022 |
| 3 | ROLE OF DIGITAL LEADERSHIP IN REMOTE WORK MODEL ON OPERATIONAL EFFICIENCY FOR FINANCIAL SERVICES INDUSTRY | SOUMITRA SINGHA | Christ University | July 2023 |
| Sl.No. | Title of Invention | Inventor(s) | Filing Date |
| Sl.No. | Name of the Research Project | Investigator(s) | Sponsors | Internal/External |
| 1 | Empowering the Unorganized Sector: Assessing the Impact of Pradhan Mantri Mudra Yojana on Financial Inclusion and Economic Growth in the North East Region of India | MALLIKA SANKAR M, JAIS MERLIN P AUGUSTINE,BHARATH SURESH KUMAR | ICSSR | External |
| Sl.No. | Name of the Conference/Seminar | Name of Organiser | Level | Date |
| Sl.No. | Name of the Workshop/FDP/Training programme | Name of Oraganiser | Level | Role | Date |
| 1 | Faculty Development Programme | Presidency College, Bangalore | National | Invited Resource Person/Trainer | 25/04/2022 |
| 2 | FDP on "GEOMECHANICS FOR STRUCTURAL ENGINEERS" - | ALL INDIA COUNCIL FOR TECHNICAL EDUCATION | National | Invited Resource Person/Trainer | 02/12/2021 |
| 3 | Structural Equation Model using AMOS | S S Jain College for Women | National | Participant | 30/08/2021 |
| 4 | Faculty Development Programme I - 2021 | Centre for Education Beyond Curriculum | Institutional | Participant | 16/06/2021 |
| 5 | Data Analytics in Business Decesions | St. Joseph's College of Engineering | National | Participant | 16/06/2021 |
| 6 | Foundations of Everyday Leadership | University of Illinois at Urbana-Champaign | Institutional | Presenter | 10/05/2021 |
| 7 | International Faculty Development Program on Research Methodology and Scientific Tools | B K Birla Institute of Engineering & Technology | International | Participant | 13/04/2021 |
| 8 | Hypothesis Testing Using Non-Parametric Tests in SPSS | Christ University | Institutional | Participant | 17/03/2021 |
| 9 | Workshop on Qualitative Data Analysis using NVivo12 | Christ (Deemed to be University) | National | Participant | 27/02/2021 |
| 10 | Statistical Analysis Using R | Christ University | Institutional | Participant | 13/07/2020 |
| 11 | FDP on "Being a Super Teacher" | Bannari Amman Institute of Technology | National | Participant | 06/07/2020 |
| 12 | International Faculty Development Program on "Teachers Leadership Quality in Higher Education" | Sairam Institute of Management Studies | International | Participant | 24/06/2020 |
| 13 | Introduction to Business Analytics: Communicating with Data | University of Illinois at Urbana-Champaign | Institutional | Participant | 01/05/2020 |
| 14 | Innovative Methods in Teaching & Research Orientation for Beginners | Marian International Institute of Management, Kuttikkanam | National | Participant | 07/02/2019 |
| 15 | Recalibrating the Management Education Eco System of Kerala | Xavier Institute of Management & Entrepreneurship, Kochi | National | Participant | 09/06/2017 |
| 16 | Structural Equation Modeling (SEM) | BASELIUS COLLEGE, KOTTAYAM | National | Participant | 30/05/2016 |
| 17 | Basics and Advanced Quantitative Data Analysis Techniques using IBM SPSS and AMOS / SEM (Module II) | CHRIST UNIVERSITY | National | Participant | 13/05/2016 |
| 18 | Statistical Tools for Research | Sree Narayana Gurukulam College of Engineering | Regional | Participant | 26/03/2015 |
| 19 | QUANTITATIVE RESEARCH AND TECHNIQUES USING IBM SPSS | CHRIST UNIVERSITY | National | Participant | 26/01/2015 |
| 20 | RESEARCH METHODS AND DATA ANALYSIS USING SPSS | MUSALIAR INSTITUTE OF MANAGEMENT | National | Participant | 16/08/2012 |
| 21 | Management Teacher-2015 - New Age Teacher | Association of Indian Management Schools | National | Participant | 12/07/2012 |
| 22 | Research Methodology and Data Analysis | Institute for Competency Advancement of Teachers | National | Participant | 27/04/2011 |
| Sl.No. | Name of the Awards/Achievements/Others | Description | Organisation | Month/ Year |
| Sl.No. | Faculties | Theme of Consultancy | Type |
| Sl.No. | Applicants | Title | Date Published |
| 1 | MALLIKA SANKAR M | Questionnaire on deciphering the role of the digital divide among allopathic healthcare professionals in the understanding of digital congruence. | 13/03/2024 |
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