The BBA Marketing and Tourism and at Christ University, Bangalore, is a comprehensive program that integrates the diverse sectors of Marketing, tourism, travel, and hospitality alongside the essential components of business management. This program is designed to equip students with a competitive advantage through a multifaceted approach, preparing them for various career opportunities in expanding industries. The course integrates the tourism and marketing aspects, providing students with a comprehensive understanding of both domains.
The BBA in Marketing and Tourism stands out due to its unique combination of tourism and Marketing education. With the rise of international trade and the need for efficient managerial aspects, graduates are well-positioned to meet industry needs. The Distinctiveness of the Program and its features offer a specialized curriculum that covers both tourism management and marketing providing students with a comprehensive understanding of how these sectors interlink and providing students a robust foundation for a successful career.
Programme Outcomes:
The BBA in Marketing and Tourism is designed to equip students with a comprehensive skill set and knowledge base that prepares them for various roles in the tourism and its marketing sectors. The outcomes include:
o Graduates will possess a thorough understanding of the tourism and its marketing segment, including their operational frameworks, market dynamics, and the impact of global trends.
o Fostering practical skills where students learn to manage the marketing aspects of travel business and its allied sectors and provide exceptional service in various settings.
o Students will develop critical thinking and strategic planning abilities, allowing them to analyze market conditions, identify opportunities, and implement effective business strategies.
The program prepares graduates for a wide range of career opportunities in the business of tourism sector. This program encompasses Digital Media Marketing, New Age Advertising, E-commerce, Tourism, and Hospitality Management, providing students with essential skills for managing firms across diverse industries. Students will acquire fundamental knowledge in business management, encompassing essential concepts in finance, operations, and human resource management, thereby providing a comprehensive understanding of business operations.
The program incorporates fundamental marketing strategies and familiarizes students with data analytics. It enables them to make data-informed decisions and formulate effective marketing strategies customized for the tourism and logistics sectors. Regular field visits, internships, and engagements with industry professionals will give students practical insights and experiential knowledge in marketing, management, and tourism business.