Faculty Profile
Dr KAVITHA R
MCom, MPhil, PhD, PGDCA
ASSISTANT PROFESSOR
MCom, MPhil, PhD, PGDCA
ASSISTANT PROFESSOR
- Qualification
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Name Programme Institution/University Year of Passing PhD PhD Bharathiar University 2017 Others PGDCA Bharathiar University 2010 MPhil MPhil Bharathiar University 2010 PG MCom Bharathiar University 2005 Degree BCom Bharathiar University 2003 - Articles in Journals
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Sl.No. Title Name of Journal Date of Publication Volume No/Issue No/Page No 1 Attitude of Social Media Users towards Ephemeral Marketing International Journal of Research and Analytical Reviews 15-Feb-2019 6 / 1 / Additional information
Category Sole Authored /Co Authored Author Name (s) KAVITHA R ,ANIRBAN GANGULI,SHIVANE MAHAJAN,SHRIYAM SRIVASTAVAKAVITHA R Title of Article Attitude of Social Media Users towards Ephemeral Marketing Name of Journal International Journal of Research and Analytical Reviews Volume No 6 Issue No 1 Page No URL http://www.ijrar.org/papers/IJRAR19J2189.pdf Date of Publication 15-Feb-2019 2 Flash Sale Strategy: A Sustaining Technique of Chinese Smartphones In The Indian Market International Journal of Scientific Research and Review 12-Jan-2019 8 / 1 / Additional information
Category Sole Authored /Co Authored Author Name (s) KAVITHA R ,PRIYANKA S,LISA MARY KURIANKAVITHA R Title of Article Flash Sale Strategy: A Sustaining Technique of Chinese Smartphones In The Indian Market Name of Journal International Journal of Scientific Research and Review Volume No 8 Issue No 1 Page No URL http://www.dynamicpublisher.org/gallery/36-s7-s8-s9.pdf Date of Publication 12-Jan-2019 3 Standardization Versus Non Standardization Of Sustenance Products: Is Consumers Sensitivity Matters? International Journal of Research and Analytical Reviews (IJRAR) 09-Jan-2019 6 / 1 / Additional information
Category Sole Authored /Co Authored Author Name (s) KAVITHA R Title of Article Standardization Versus Non Standardization Of Sustenance Products: Is Consumers Sensitivity Matters? Name of Journal International Journal of Research and Analytical Reviews (IJRAR) Volume No 6 Issue No 1 Page No URL http://www.ijrar.org/viewfull.php?&p_id=IJRAR19J1033 Date of Publication 09-Jan-2019 4 Consumer Intuit and Vantage Point towards Brand Luxuries with Preference to Coimbatore City International Journal of Science & Engineering Development Research 24-Dec-2018 2 / 5 / Additional information
Category Sole Authored /Co Authored Author Name (s) KAVITHA R Title of Article Consumer Intuit and Vantage Point towards Brand Luxuries with Preference to Coimbatore City Name of Journal International Journal of Science & Engineering Development Research Volume No 2 Issue No 5 Page No URL http://www.ijsdr.org/viewpaperforall.php?paper=IJSDR1705052 Date of Publication 24-Dec-2018 5 Consumer Wakefulness on Standardization of Victuals The Research Journal Social Sciences 01-Sep-2018 9 / 9 / Additional information
Category Sole Authored /Co Authored Author Name (s) KAVITHA R ,BITTO BENNYKAVITHA R Title of Article Consumer Wakefulness on Standardization of Victuals Name of Journal The Research Journal Social Sciences Volume No 9 Issue No 9 Page No URL http://www.aensi.in/assets/uploads/doc/489b3-04-10.14196.pdf Date of Publication 01-Sep-2018 6 E Business: Virtual Worldwide Presence Shanlax International Journal of Arts, Science and Humanities 02-Feb-2018 5 / 1 / Additional information
7 A Study on Consumers Acuity towards Online Grocery Shopping International Journal of Creative Research Thoughts 15-Dec-2017 5 / 4 / Additional information
Category Sole Authored /Co Authored Author Name (s) KAVITHA R Title of Article A Study on Consumers Acuity towards Online Grocery Shopping Name of Journal International Journal of Creative Research Thoughts Volume No 5 Issue No 4 Page No URL http://www.ijcrt.org/IJCRT1704384.pdf Date of Publication 15-Dec-2017 8 Advertising Collision in Social Media amid Facebook and Twitter International Journal of Emerging Research in Management &Technology 23-Aug-2017 6 / 8 / Additional information
Category Sole Authored /Co Authored Author Name (s) KAVITHA R Title of Article Advertising Collision in Social Media amid Facebook and Twitter Name of Journal International Journal of Emerging Research in Management &Technology Volume No 6 Issue No 8 Page No URL http://ermt.net/ojs/index.php/ermt/article/view/161 Date of Publication 23-Aug-2017 9 A Study on Customer Priorities towards Brand in Shopping Mall International Journal of Engineering and Management Research (IJEMR) 08-May-2017 7 / 3 / Additional information
10 Pros and Cons of Currency Eradication in Banking and Real Estate Business A Journal of Intercontinental Management Research Consortium 15-Feb-2017 5 / 2 / Additional information
11 Sustainable Banking Strategies Adopted by Indian Banks Jamal Academic Research journal: An interdisciplinary 22-Sep-2016 9 / 1 / Additional information
12 A Study on the Perception of Customers Towards E-Commerce and E-Payment in Local Survey KHOJ Journal of Indian Management Research and practice 19-Feb-2016 special issue / / Additional information
13 A Study on Temperamental Customers in Shopping Mall International Society for Green, Sustainable Engineering, and Management. 25-Aug-2015 2 / 16 / Additional information
14 A Study on Flickering Customers in Shopping Mall International Journal Of Management And Social Science Research Review (IJMSRR) 17-Aug-2015 1 / 14 / Additional information
Category Sole Authored /Co Authored Author Name (s) KAVITHA R Title of Article A Study on Flickering Customers in Shopping Mall Name of Journal International Journal Of Management And Social Science Research Review (IJMSRR) Volume No 1 Issue No 14 Page No URL http://ijmsrr.com/downloads/2708201511.pdf Date of Publication 17-Aug-2015 - Books
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Sl.No. Type of Book Title Title of Book/Chapter/Article/Case Study) ISBN Month Year 1 Conference Proceedings National Conference on Viral Marketing of Financial Services A Simple marketing Automation Tactics Improves Content Viral Marketing 978-93-86256-58-4 Jan-2017 Additional information
Type of Book Conference Proceedings Type of Work Article Sole Authored/Co Authored Sole Authored Author Name (s) KAVITHA R Title of Book National Conference on Viral Marketing of Financial Services Title of Book/Chapter/Article/Case Study) A Simple marketing Automation Tactics Improves Content Viral Marketing Month/Year Jan/2017 ISBN 978-93-86256-58-4 Pages 56 - 58 Publishing Company/Institution Excel India Publishers Level National publisher 2 Conference Proceedings MSMEs in India: Challenges and Opportunities Women Entrepreneurship in Micro, Small and Medium Scale Enterprises 978-93-83213-13-9 Mar-2016 Additional information
Type of Book Conference Proceedings Type of Work Article Sole Authored/Co Authored Co-Authored Author Name (s) KAVITHA R ,S.NANDHINISHRI,KAJAL B. BHATT,DR.A.SELVAKUMAR,KAVITHA R Title of Book MSMEs in India: Challenges and Opportunities Title of Book/Chapter/Article/Case Study) Women Entrepreneurship in Micro, Small and Medium Scale Enterprises Month/Year Mar/2016 ISBN 978-93-83213-13-9 Pages 130 - 132 Publishing Company/Institution Bharathidasan University Level National publisher 3 Conference Proceedings Strategies for Sustainable Development Practices in Indian Industries Strategies of sustainable Development practices in Green Productivity 978-81-930024-2-1 Feb-2015 Additional information
Type of Book Conference Proceedings Type of Work Article Sole Authored/Co Authored Co-Authored Author Name (s) KAVITHA R ,SWETHASRI.L,PAVITHRA.B ,MRS.N.NALAYANI,KAVITHA R Title of Book Strategies for Sustainable Development Practices in Indian Industries Title of Book/Chapter/Article/Case Study) Strategies of sustainable Development practices in Green Productivity Month/Year Feb/2015 ISBN 978-81-930024-2-1 Pages 320 - 321 Publishing Company/Institution Indian Council of Social Science Research (ICSSR) Level National publisher 4 Conference Proceedings Human Resource Management Practices in Higher Educational Institutions Academic Leadership 978-81-924180-2-5 Sep-2014 Additional information
Type of Book Conference Proceedings Type of Work Article Sole Authored/Co Authored Co-Authored Author Name (s) KAVITHA R ,ABISHEK.T.A,PRATAP.S ,REV.DR.DANIEL FERNANDES,KAVITHA R Title of Book Human Resource Management Practices in Higher Educational Institutions Title of Book/Chapter/Article/Case Study) Academic Leadership Month/Year Sep/2014 ISBN 978-81-924180-2-5 Pages 115 - 129 Publishing Company/Institution St Joseph college 0f Commerce. Level National publisher 5 Conference Proceedings General Anti Avoidance Rules GAAR on FDI: Issues, Implications and Impact 978-93-82062-97-4 Jan-2013 Additional information
Type of Book Conference Proceedings Type of Work Article Sole Authored/Co Authored Sole Authored Author Name (s) KAVITHA R Title of Book General Anti Avoidance Rules Title of Book/Chapter/Article/Case Study) GAAR on FDI: Issues, Implications and Impact Month/Year Jan/2013 ISBN 978-93-82062-97-4 Pages 60 - 63 Publishing Company/Institution Excel India Publishers Level National publisher 6 Conference Proceedings National Seminar on The Rise of Indian Brands Brand Resonance 978-81-921765-0-5 Sep-2011 Additional information
Type of Book Conference Proceedings Type of Work Article Sole Authored/Co Authored Co-Authored Author Name (s) KAVITHA R ,RASHI PAINULEE,REKHA.S ,SRM B-SCHOOL,KAVITHA R Title of Book National Seminar on The Rise of Indian Brands Title of Book/Chapter/Article/Case Study) Brand Resonance Month/Year Sep/2011 ISBN 978-81-921765-0-5 Pages 92 - 94 Publishing Company/Institution SRM B-School, SRM University, Vadapalani Level Regional publisher - Participation in Seminars/Conferences/Symposium
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Sl.No. Type of Program Role Name of Program Title of Paper Date Organising Institution Level 1 Conference Presenter One Day National Level Conference on U-Commerce and Indian Economy Flash Sale Strategy: A Sustaining Technique of ChineseSmartphones In The Indian Market 10/01/2019 Salem Sowdeswari College National 2 Conference Presenter International Conference on Information and Communication Technology For Business Turnaround: Sustainability, Growth and Innovation, E-Business Virtual Worldwide 01/02/2018 Christ University International 3 Conference Presenter India?s Foreign Policy With Neighbouring Countries Trends of Foreign Direct Investment in India 24/01/2018 Vivekanandha College of Arts and Science for Women National 4 Conference Presenter National conference on India?s Foreign Policy With Neighbouring Countries. Trends of Foreign Direct Investment in India 24/01/2018 Christ University National 5 Seminar Presenter International seminar on Financial Market: Issues and Challenges (FIMIC-2018) Growth of SMEs: Driving the Growth of Indian Economy 06/01/2018 Bharathidasan University, Tiruchirapalli. International 6 Conference Presenter Digitalization in Service Sector-Today & Tomorrow Corporate Governance and Tech Innovation 27/09/2017 Sri Ramakrishna College of Arts and Science College, Coimbatore National 7 Conference Presenter 4th International Conference on Business Research Faculty of Science and Humanities, Corporate governance and Technology Innovation 26/09/2017 SRM University, Kattankulathur. International 8 Seminar Presenter National level seminar on Nandha Arts and Science College Pros and Cons of Currency Eradication in Banking and Real Estate 10/02/2017 Nandha Arts and Science College, Erode. National 9 Conference Presenter Growth strategies for Business development in India Sustainable Banking Strategies Adopted by Indian Banks 28/09/2016 Jamal Mohamed College(Autonomous),Thirichirapalli National 10 Conference Presenter International conference on - Breaking New Ground towards Digital Era in Commerce, Supply Chain Management in Electronic Environment 21/09/2016 Hindusthan College of Arts and Science, Coimbatore. International 11 Seminar Presenter MSMEs in India: Challenges & Opportunities Women Entrepreneurship In Micro, Small & Medium Scale Enterprises 11/03/2016 Bharathidasan university constituent Arts & Science College, Navalurkuttapattu, Srirangam, Tiruchirappalli National 12 Conference Presenter Management & Information Technology 2016 The perception of Customer Towards E-Commerce and E-Payment 18/02/2016 MAEER?s MIT School of Management, Pune, National 13 Conference Presenter Achieving business Excellence: Through the Convergence of Globalization, Technology & Innovation Digital Marketing 04/02/2016 GRD Institute of Management, Dr. G R Damodaran College of Science, Coimbatore. National 14 Conference Presenter National Conference on Tax reforms in India-Opportunities and Challenge, Tax Evasion and Black Money 24/07/2015 Sri Kaliswari college (Autonomous).Sivakasi. National 15 Conference Presenter International conference on Contemporary Issues and Challenges of Indian Business in Global Scenario International and Domestic Finance Market 20/02/2015 SNR Sons College, Coimbatore. International 16 Conference Presenter National conference on strategies for sustainable development practice in Indian Industries Strategies of sustainable Development practices in Green productivity 17/02/2015 Sri Kaliswari college. Sivakasi. National 17 Seminar Presenter National Seminar on Problems and Prospects of Rural Banking and its Impact on Empowerment of Rural Households Problems of Banking in Rural Areas 18/12/2014 Dr. NGP Arts and Science College. Coimbatore. National 18 Seminar Presenter National Level Seminar on Human Resource Management practices in Higher Educational Institutions(HEJ)-Perspective and Challenge Academic Leadership 18/09/2014 St Joseph college of Commerce, Bangalore. National 19 Conference Presenter International conference on competency Building Strategies in Business and Technology for Sustainable Development International accounting standards 22/02/2013 Sri Ganesh School of Business Management,Salem International 20 Conference Presenter National Conference on Emerging Trends in Global Business, Medical Tourism 15/09/2012 RVS Institute of Management Studies, Coimbatore. National 21 Seminar Presenter seventh International seminar on Financial Markets: Issues and Challenges (FIM IC-2012) Financial Market: Its Types And Roles 07/01/2012 Bharathidasan University,Department of commerce and financial studies International 22 Conference Presenter International conference on Business Growth in Emerging Markets: Global Shifts and Local Effects. Mobile Marketing 15/12/2011 Institute of Public Enterprise & EGADE Business school, Mexico City, Mexico International 23 Seminar Presenter National Level Seminar on Role of Banking Sector in Rural Economic Development, Farm Loan Facilities &Its Issues To Farmers 23/09/2011 Dr.NGP Arts and Science College, National 24 Seminar Presenter National Seminar on Rising of Indian Brands, Brand Resonance 08/09/2011 SRM University, Chennai. National 25 Conference Presenter National Conference on The role of Green Banks in India, Role Of Green Marketing 24/09/2010 Maharaja Arts And Science College, Coimbatore. National 26 Seminar Presenter National Seminar on changing Dimensions of Human Resources in the Globalised Scenario, Issues Of Employment In Unorganized Sector 20/02/2009 Gobi Arts &Science College, Gobichettipalayam, Erode. National - Own MPhil/PhD Thesis
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Sl.No. Title Guide Name Institution Month Year 1 A Study on the Mind of Nouveau Shoppers of Pandora?s Box in Indian Shopping Malls. DR.P. BABA GNANAKUMAR Bharathiar University 2 A Study on consumer awareness and preferences towards standardized food products. Mr.VEERABATHARAN Bharathiar University - Workshop/FDP/Training programme Attended
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Sl.No. Name of the Workshop/FDP/Training programme Name of Oraganiser Level Date 1 Orientation Program Academic Staff College 14/01/2019 2 Rubric integration in Google Classroom, 30M Training, and powered by Media Studies & IT Services Institutional 12/12/2018 3 SPSS : Examining Data, Missing Data and Outliers Center for Advanced Research & Training Institutional 18/07/2018 4 Basic Introduction to SPSS Center for Advanced Research & Training Institutional 20/06/2018 5 Frontier areas in commerce and curriculum updation ACADEMIC STAFF COLLEGE 21/05/2018 6 GOAL SETTING SRI KRISHNA ARTS AND SCIENCE COLLEGE Institutional 23/01/2016 7 ETHICAL HACKING WEGILANT SINI IIT BOMBAY Institutional 11/07/2014 8 TRAIN THE TRAINERS Infosys BPO Ltd National 03/01/2013 9 OFFICE AUTOMATION & NET ACCESS SRI KRISHNA ARTS AND SCIENCE COLLEGE Institutional 20/10/2009 10 TRAVERSING AND FINE - TUNING OF RESEARCH PROCESS PSG College of Arts and Science Regional 12/02/2009 - Awards/Achievements/Others
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Sl.No. Name of the Awards/Achievements/Others Description Organisation Month/ Year 1 BOS Member Sri Krishna Arts and Science College 06 May 2017 2 Life member Indian Commerce Association 27 December 2017 3 Conference Coordinator National conference on Viral Marketing of Financial services Sri Krishna Arts and Science College 05 January 2017 4 Staff Sports and Games Second Place in Throw ball Department of Physical Education,Christ. 20 December 2018 5 BOS EXTERNAL EXPERT Syllabus Reviewer for MBA Programme (8 Papers in Operations Management and Strategic Management Specializations) Bannari Amman Institute of Technology (BIT) 16 February 2019
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Christ University, Hosur Road,
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+918040129325
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Email: hod.commerce@christuniversity.in
Fax: +918040129000
Contact Person : Nithila Vincent
Christ University, Hosur Road,
Bangalore , Karnataka, India - 560029
+918040129325
+918040129326
Email: hod.commerce@christuniversity.in
Fax: +918040129000
Contact Person : Nithila Vincent
Contact Address
Christ (Deemed to be University)
Hosur Road,
Bengaluru - 560029,
Karnataka, India
+91 804012 9100 / 9600
09243080800
Email: mail@christuniversity.in
Fax: 40129000
Website : https://christuniversity.in
Hosur Road,
Bengaluru - 560029,
Karnataka, India
+91 804012 9100 / 9600
09243080800
Email: mail@christuniversity.in
Fax: 40129000
Website : https://christuniversity.in