Name | Programme | Institution/University | Year of Passing |
PhD | PhD | Bharathiar University | 2017 |
Others | PGDCA | Bharathiar University | 2010 |
MPhil | MPhil | Bharathiar University | 2010 |
PG | MCom | Bharathiar University | 2005 |
Degree | BCom | Bharathiar University | 2003 |
Sl.No. | Title | Name of Journal | Date of Publication | Volume No/Issue No/Page No | ||||||||||||||||||||
1 | Attitude of Social Media Users towards Ephemeral Marketing | International Journal of Research and Analytical Reviews | 15-Feb-2019 | 6 / 1 / | ||||||||||||||||||||
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2 | Flash Sale Strategy: A Sustaining Technique of Chinese Smartphones In The Indian Market | International Journal of Scientific Research and Review | 12-Jan-2019 | 8 / 1 / | ||||||||||||||||||||
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3 | Standardization Versus Non Standardization Of Sustenance Products: Is Consumers Sensitivity Matters? | International Journal of Research and Analytical Reviews (IJRAR) | 09-Jan-2019 | 6 / 1 / | ||||||||||||||||||||
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4 | Consumer Intuit and Vantage Point towards Brand Luxuries with Preference to Coimbatore City | International Journal of Science & Engineering Development Research | 24-Dec-2018 | 2 / 5 / | ||||||||||||||||||||
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5 | Consumer Wakefulness on Standardization of Victuals | The Research Journal Social Sciences | 01-Sep-2018 | 9 / 9 / | ||||||||||||||||||||
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6 | E Business: Virtual Worldwide Presence | Shanlax International Journal of Arts, Science and Humanities | 02-Feb-2018 | 5 / 1 / | ||||||||||||||||||||
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7 | A Study on Consumers Acuity towards Online Grocery Shopping | International Journal of Creative Research Thoughts | 15-Dec-2017 | 5 / 4 / | ||||||||||||||||||||
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8 | Advertising Collision in Social Media amid Facebook and Twitter | International Journal of Emerging Research in Management &Technology | 23-Aug-2017 | 6 / 8 / | ||||||||||||||||||||
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9 | A Study on Customer Priorities towards Brand in Shopping Mall | International Journal of Engineering and Management Research (IJEMR) | 08-May-2017 | 7 / 3 / | ||||||||||||||||||||
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10 | Pros and Cons of Currency Eradication in Banking and Real Estate Business | A Journal of Intercontinental Management Research Consortium | 15-Feb-2017 | 5 / 2 / | ||||||||||||||||||||
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11 | Sustainable Banking Strategies Adopted by Indian Banks | Jamal Academic Research journal: An interdisciplinary | 22-Sep-2016 | 9 / 1 / | ||||||||||||||||||||
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12 | A Study on the Perception of Customers Towards E-Commerce and E-Payment in Local Survey | KHOJ Journal of Indian Management Research and practice | 19-Feb-2016 | special issue / / | ||||||||||||||||||||
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13 | A Study on Temperamental Customers in Shopping Mall | International Society for Green, Sustainable Engineering, and Management. | 25-Aug-2015 | 2 / 16 / | ||||||||||||||||||||
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14 | A Study on Flickering Customers in Shopping Mall | International Journal Of Management And Social Science Research Review (IJMSRR) | 17-Aug-2015 | 1 / 14 / | ||||||||||||||||||||
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Sl.No. | Type of Book | Title | Title of Book/Chapter/Article/Case Study) | ISBN | Month Year | |||||||||||||||||||||
1 | Conference Proceedings | National Conference on Viral Marketing of Financial Services | A Simple marketing Automation Tactics Improves Content Viral Marketing | 978-93-86256-58-4 | Jan-2017 | |||||||||||||||||||||
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2 | Conference Proceedings | MSMEs in India: Challenges and Opportunities | Women Entrepreneurship in Micro, Small and Medium Scale Enterprises | 978-93-83213-13-9 | Mar-2016 | |||||||||||||||||||||
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3 | Conference Proceedings | Strategies for Sustainable Development Practices in Indian Industries | Strategies of sustainable Development practices in Green Productivity | 978-81-930024-2-1 | Feb-2015 | |||||||||||||||||||||
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4 | Conference Proceedings | Human Resource Management Practices in Higher Educational Institutions | Academic Leadership | 978-81-924180-2-5 | Sep-2014 | |||||||||||||||||||||
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5 | Conference Proceedings | General Anti Avoidance Rules | GAAR on FDI: Issues, Implications and Impact | 978-93-82062-97-4 | Jan-2013 | |||||||||||||||||||||
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6 | Conference Proceedings | National Seminar on The Rise of Indian Brands | Brand Resonance | 978-81-921765-0-5 | Sep-2011 | |||||||||||||||||||||
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Sl.No. | Type of Program | Role | Name of Program | Title of Paper | Date | Organising Institution | Level |
1 | Conference | Presenter | One Day National Level Conference on U-Commerce and Indian Economy | Flash Sale Strategy: A Sustaining Technique of ChineseSmartphones In The Indian Market | 10/01/2019 | Salem Sowdeswari College | National |
2 | Conference | Presenter | International Conference on Information and Communication Technology For Business Turnaround: Sustainability, Growth and Innovation, | E-Business Virtual Worldwide | 01/02/2018 | Christ University | International |
3 | Conference | Presenter | India?s Foreign Policy With Neighbouring Countries | Trends of Foreign Direct Investment in India | 24/01/2018 | Vivekanandha College of Arts and Science for Women | National |
4 | Conference | Presenter | National conference on India?s Foreign Policy With Neighbouring Countries. | Trends of Foreign Direct Investment in India | 24/01/2018 | Christ University | National |
5 | Seminar | Presenter | International seminar on Financial Market: Issues and Challenges (FIMIC-2018) | Growth of SMEs: Driving the Growth of Indian Economy | 06/01/2018 | Bharathidasan University, Tiruchirapalli. | International |
6 | Conference | Presenter | Digitalization in Service Sector-Today & Tomorrow | Corporate Governance and Tech Innovation | 27/09/2017 | Sri Ramakrishna College of Arts and Science College, Coimbatore | National |
7 | Conference | Presenter | 4th International Conference on Business Research Faculty of Science and Humanities, | Corporate governance and Technology Innovation | 26/09/2017 | SRM University, Kattankulathur. | International |
8 | Seminar | Presenter | National level seminar on Nandha Arts and Science College | Pros and Cons of Currency Eradication in Banking and Real Estate | 10/02/2017 | Nandha Arts and Science College, Erode. | National |
9 | Conference | Presenter | Growth strategies for Business development in India | Sustainable Banking Strategies Adopted by Indian Banks | 28/09/2016 | Jamal Mohamed College(Autonomous),Thirichirapalli | National |
10 | Conference | Presenter | International conference on - Breaking New Ground towards Digital Era in Commerce, | Supply Chain Management in Electronic Environment | 21/09/2016 | Hindusthan College of Arts and Science, Coimbatore. | International |
11 | Seminar | Presenter | MSMEs in India: Challenges & Opportunities | Women Entrepreneurship In Micro, Small & Medium Scale Enterprises | 11/03/2016 | Bharathidasan university constituent Arts & Science College, Navalurkuttapattu, Srirangam, Tiruchirappalli | National |
12 | Conference | Presenter | Management & Information Technology 2016 | The perception of Customer Towards E-Commerce and E-Payment | 18/02/2016 | MAEER?s MIT School of Management, Pune, | National |
13 | Conference | Presenter | Achieving business Excellence: Through the Convergence of Globalization, Technology & Innovation | Digital Marketing | 04/02/2016 | GRD Institute of Management, Dr. G R Damodaran College of Science, Coimbatore. | National |
14 | Conference | Presenter | National Conference on Tax reforms in India-Opportunities and Challenge, | Tax Evasion and Black Money | 24/07/2015 | Sri Kaliswari college (Autonomous).Sivakasi. | National |
15 | Conference | Presenter | International conference on Contemporary Issues and Challenges of Indian Business in Global Scenario | International and Domestic Finance Market | 20/02/2015 | SNR Sons College, Coimbatore. | International |
16 | Conference | Presenter | National conference on strategies for sustainable development practice in Indian Industries | Strategies of sustainable Development practices in Green productivity | 17/02/2015 | Sri Kaliswari college. Sivakasi. | National |
17 | Seminar | Presenter | National Seminar on Problems and Prospects of Rural Banking and its Impact on Empowerment of Rural Households | Problems of Banking in Rural Areas | 18/12/2014 | Dr. NGP Arts and Science College. Coimbatore. | National |
18 | Seminar | Presenter | National Level Seminar on Human Resource Management practices in Higher Educational Institutions(HEJ)-Perspective and Challenge | Academic Leadership | 18/09/2014 | St Joseph college of Commerce, Bangalore. | National |
19 | Conference | Presenter | International conference on competency Building Strategies in Business and Technology for Sustainable Development | International accounting standards | 22/02/2013 | Sri Ganesh School of Business Management,Salem | International |
20 | Conference | Presenter | National Conference on Emerging Trends in Global Business, | Medical Tourism | 15/09/2012 | RVS Institute of Management Studies, Coimbatore. | National |
21 | Seminar | Presenter | seventh International seminar on Financial Markets: Issues and Challenges (FIM IC-2012) | Financial Market: Its Types And Roles | 07/01/2012 | Bharathidasan University,Department of commerce and financial studies | International |
22 | Conference | Presenter | International conference on Business Growth in Emerging Markets: Global Shifts and Local Effects. | Mobile Marketing | 15/12/2011 | Institute of Public Enterprise & EGADE Business school, Mexico City, Mexico | International |
23 | Seminar | Presenter | National Level Seminar on Role of Banking Sector in Rural Economic Development, | Farm Loan Facilities &Its Issues To Farmers | 23/09/2011 | Dr.NGP Arts and Science College, | National |
24 | Seminar | Presenter | National Seminar on Rising of Indian Brands, | Brand Resonance | 08/09/2011 | SRM University, Chennai. | National |
25 | Conference | Presenter | National Conference on The role of Green Banks in India, | Role Of Green Marketing | 24/09/2010 | Maharaja Arts And Science College, Coimbatore. | National |
26 | Seminar | Presenter | National Seminar on changing Dimensions of Human Resources in the Globalised Scenario, | Issues Of Employment In Unorganized Sector | 20/02/2009 | Gobi Arts &Science College, Gobichettipalayam, Erode. | National |
Sl.No. | Title | Guide Name | Institution | Month Year |
1 | A Study on the Mind of Nouveau Shoppers of Pandora?s Box in Indian Shopping Malls. | DR.P. BABA GNANAKUMAR | Bharathiar University | |
2 | A Study on consumer awareness and preferences towards standardized food products. | Mr.VEERABATHARAN | Bharathiar University |
Sl.No. | Name of the Workshop/FDP/Training programme | Name of Oraganiser | Level | Date |
1 | Orientation Program | Academic Staff College | 14/01/2019 | |
2 | Rubric integration in Google Classroom, | 30M Training, and powered by Media Studies & IT Services | Institutional | 12/12/2018 |
3 | SPSS : Examining Data, Missing Data and Outliers | Center for Advanced Research & Training | Institutional | 18/07/2018 |
4 | Basic Introduction to SPSS | Center for Advanced Research & Training | Institutional | 20/06/2018 |
5 | Frontier areas in commerce and curriculum updation | ACADEMIC STAFF COLLEGE | 21/05/2018 | |
6 | GOAL SETTING | SRI KRISHNA ARTS AND SCIENCE COLLEGE | Institutional | 23/01/2016 |
7 | ETHICAL HACKING | WEGILANT SINI IIT BOMBAY | Institutional | 11/07/2014 |
8 | TRAIN THE TRAINERS | Infosys BPO Ltd | National | 03/01/2013 |
9 | OFFICE AUTOMATION & NET ACCESS | SRI KRISHNA ARTS AND SCIENCE COLLEGE | Institutional | 20/10/2009 |
10 | TRAVERSING AND FINE - TUNING OF RESEARCH PROCESS | PSG College of Arts and Science | Regional | 12/02/2009 |
Sl.No. | Name of the Awards/Achievements/Others | Description | Organisation | Month/ Year |
1 | BOS Member | Sri Krishna Arts and Science College | 06 May 2017 | |
2 | Life member | Indian Commerce Association | 27 December 2017 | |
3 | Conference Coordinator | National conference on Viral Marketing of Financial services | Sri Krishna Arts and Science College | 05 January 2017 |
4 | Staff Sports and Games | Second Place in Throw ball | Department of Physical Education,Christ. | 20 December 2018 |
5 | BOS EXTERNAL EXPERT | Syllabus Reviewer for MBA Programme (8 Papers in Operations Management and Strategic Management Specializations) | Bannari Amman Institute of Technology (BIT) | 16 February 2019 |