Faculty

Profile

Dr POOJA JAIN

MCom, PGDBA, MPhil, PhD
ASSOCIATE PROFESSOR

SCHOOL OF COMMERCE, FINANCE AND ACCOUNTANCY
BANGALORE CAMPUS
 Print Profile

Sl.No. Title Name of Periodical Periodicity Date
Sl.No. Title Name of Journal Date of Publication Volume No/Issue No/Page No
1 Memes, memetics and their applications: A systematic review of literature E-MENTOR 22-Jun-2024 104 / 2 / 14-22

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) POOJA JAIN
Title of Article Memes, memetics and their applications: A systematic review of literature
Name of Journal E-MENTOR
Volume No 104
Issue No 2
Page No 14-22
URL https://www.e-mentor.edu.pl/eng/
Indexing Agency Web of Science
Date of Publication 22-Jun-2024
2 Impact of meme marketing on consumer purchase intention: Examining the mediating role of consumer engagement Innovative marketing 26-Dec-2023 20 / 1 / 1-16

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) POOJA JAIN
Title of Article Impact of meme marketing on consumer purchase intention: Examining the mediating role of consumer engagement
Name of Journal Innovative marketing
Volume No 20
Issue No 1
Page No 1-16
URL https://www.businessperspectives.org/index.php/component/zoo/impact-of-meme-marketing-on-consumer-purchase-intention-examining-the-mediating-role-of-consumer-engagement
Indexing Agency Scopus
Date of Publication 26-Dec-2023
3 Spreading Religion And Culture Through Internet Memes Journal of Dharma 12-Dec-2023 48 / 4 / 531-548

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) POOJA JAIN
Title of Article Spreading Religion And Culture Through Internet Memes
Name of Journal Journal of Dharma
Volume No 48
Issue No 4
Page No 531-548
URL https://dvk.in/jme/journal-details/NA==#
Indexing Agency Web of Science
Date of Publication 12-Dec-2023
4 Yulu: Moving Towards a Sustainable Future South Asian Journal of Business & Management Cases 28-Dec-2020 9 / 3 / 445-456

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) DEEPIKA UPADHYAY,GEETANJALI PURSWANI,POOJA JAIN
Title of Article Yulu: Moving Towards a Sustainable Future
Name of Journal South Asian Journal of Business & Management Cases
Volume No 9
Issue No 3
Page No 445-456
URL https://www.scopus.com/sourceid/21100847471
Indexing Agency Scopus
Date of Publication 28-Dec-2020
Sl.No. Title URL Subject Month Year
Sl.No. Type of Book Title Title of Book ISBN Month Year
Sl.No. Type of Book Title of Chapter/Article ISBN Month Year
1 Text book Greenpreneurship Pioneering Solutions for Climate Change: An Indian Perspective 9798369312971 Jan 2024

Additional information

Type of Book Text book
Type of Work Chapter
Sole Authored/Co Authored Co-Authored
Author Name (s) POOJA JAIN,ARUNA P,GEETANJALI PURSWANI,RUI ALEXANDRE CASTANHO
Title of Book Green Economy and Renewable Energy Transitions for Sustainable Development
Title of Book/Chapter/Article/Case Study) Greenpreneurship Pioneering Solutions for Climate Change: An Indian Perspective
Month/Year Jan/2024
ISBN 9798369312971
Pages 237 - 254
Publishing Company/Institution IGI Global
Indexing Agency Scopus
Level International publisher
2 Reference book Enhancements of Women's Entrepreneurship: A Theme-Based Study 9781668476697| Apr 2023

Additional information

Type of Book Reference book
Type of Work Chapter
Sole Authored/Co Authored Co-Authored
Author Name (s) POOJA JAIN,KRUTHIKA S,AMIN MOHAMMED ARIFULLA,ANA DIAS DANIEL,CRISTINA FERNANDES
Title of Book Female Entrepreneurship as a Driving Force of Economic Growth and Social Change
Title of Book/Chapter/Article/Case Study) Enhancements of Women's Entrepreneurship: A Theme-Based Study
Month/Year Apr/2023
ISBN 9781668476697|
Pages 136 - 153
Publishing Company/Institution IGI Global
Indexing Agency Scopus
Level International publisher
3 Reference book Digital Financial Inclusion: Strategic Issues and Imperatives Oct 2020

Additional information

Type of Book Reference book
Type of Work Chapter
Sole Authored/Co Authored Co-Authored
Author Name (s) POOJA JAIN,DEEPIKA UPADHYAY,GEETANJALI PURSWANI,M/S PALGRAVE MACMILLAN
Title of Book Financial Inclusion in Emerging Markets: A Road Map for Sustainable Growth
Title of Book/Chapter/Article/Case Study) Digital Financial Inclusion: Strategic Issues and Imperatives
Month/Year Oct/2020
ISBN
Pages
Publishing Company/Institution MacMillan
Indexing Agency Scopus
Level International publisher
Sl.No. Type of Book Title Title of Case Study ISBN Month Year
Sl.No. Title Abstract Objectives Type Sponsors
Sl.No. Title Place of Publication ISBN No. Month Year
Sl.No. Type of Program Role Name of Program Title of Paper Date Organising Institution Level
1 Conference Moderator/Chair Management, technology & entrepreneural Challenges in Dynamic business Environment 20/03/2024 Acharya Institute of Technology International
2 Conference Presenter "INTERNATIONAL CONFERENCE SUSTAINABLE BUSINESS PRACTICES AND INNOVATIVE MODELS - 2023" MEMES AND ASSOCIATED THEORIES: A SCOPING REVIEW 23/03/2023 Christ University International
3 Conference Organizer Shared value creation in the context of sustainability - strategies , challenges and opportunities 09/03/2023 Christ University International
4 Presenter Building Resilience and Sustainability for India in an Ever-changing Turbulent World: A Vision for 2030 Effectiveness Of Pradhan Mantri Kisan Samman Nidhi Scheme On Small Scale Farmers ? With Reference To Kottayam District (Kerala) 21/04/2022 IMS Ghaziabad International
5 Conference Presenter Changing Global Economic Landscape; Sustainable Strategies for the New Normal" 2022 The Efficiency Of The Modern Models In Predicting The Financial Distress Using Machine Learning Approach 23/03/2022 Christ University International
6 Seminar Participant National Education Policy (NEP 2020)-The Road Ahead 15/02/2022 Christ University Institutional
7 Conference Presenter Business and Education in the New Global Realities Financial factors predicting the financial distress with reference to Indian manufacturing companies 22/12/2020 Jain University International
8 Conference Participant Business and education in new global realities 22/12/2020 Jain University International
9 Conference Presenter 11th International Conference on Emergence of New Business Practices For Growth, Competitiveness & Innovation Data Visualisation Using Tableau: A case from Auto Insurance Sector 28/12/2019 Prestige Institute of Management, Gwalior International
10 Conference Co-presenter International Conference on Economics & Finance 2019 09/02/2019 SVKM'S NMIMS Bengaluru & The Indian Econometric Society International
11 Conference Presenter International Conference on Economics & Finance 2019 Financial analytics and its application in Banking, Financial services and Insurance industry 09/02/2019 NMIMS International
12 Conference Panelist International conference on Changing business Landscape 06/02/2019 Christ University International
13 Conference Presenter Synthesize: An Interdisciplinary Conference on Management & Social Sciences Impact of Inflation on Stocks Performance: An empirical study of Cement Companies listed in Bombay Stock Exchange 10/03/2017 Christ University National
14 Conference Co-presenter Synthesize: An Interdisciplinary Conference on Management and Social Sciences 10/03/2017 Christ University National
15 Participant National workshop on research and publication - centre for research and CEDBC National
16 Conference Presenter Integrating information and communication technology in higher education for sustainable development - Christ University International
17 Conference Presenter A study on the moderating effect of switching cost on interrelationship of e-service enciesquality ,e satisfaction and e loyalty towards online travel agencies - Christ University International
18 Conference Presenter Identifying the uses of ICT tools to enhance learning in higher education - Christ University International
19 Seminar Presenter Disruptive innovation in higher education :challenges in application of e-learning in conventional university system - Christ University National
20 Conference Presenter TRANSFORMATION OF HIGHER EDUCATION: INTEGRATION OF DISRUPTIVE INNOVATIVE MODEL IN CONVENTIONAL UNIVERSITY SYSTEM FOR SUSTAINABILITY - Christ University International
21 Participant National seminar on Higher education transformatio - Indian Academy Degree College National
22 Participant Strategies and Action Plans for Sustainable Develo - Presidency College, Bangalore International
23 Participant International seminar on tourism leisure and hospi - Department of tourism studies Christ university,Bangalore International
24 Seminar Presenter Investigating The Moderating Role Of Switching Cost In The Relationship Of E-Service Quality, Perceived Customer Value, Satisfaction And Loyalty Towards Online Travel Agencies - Christ University International
25 Seminar Presenter Building employability skills through the use of Information and Communication Technology - Christ University National
26 Participant National Seminar on Innovative Higher Education Pe - Sindhi College of Commerce National
27 Participant The Torch to Discover New Biz India-Practices and - New Horizon College Regional
Sl.No. Title of the Program Name of the Program Date Name of the Institution
1 Research Problem Formulation Research Problem Formulation 07/11/2020 Vidyalankar School of Information Technology
Sl.No. Title Genre Producer Copyrights
Sl.No. Title Guide Name Institution Month Year
1 A Study on the Impact of E-Service Quality, Perceived Customer Value and Customer Satisfaction on Customer Loyalty in Online Travel Agencies Dr Anil Kumar K
Sl.No. Title Name of Student Institution Month Year
1 Customer 's perception towards Green buildings Tony Eappen Christ University September 2019
2 Indicators of financial distress Reynal Christ University August 2019
3 ASSESSMENT OF GOVERNMENT POLICY IN PROMOTION OF TOURISM AND ITS AFFECT ON BUSINESS INDUSTRY WITH SPECIAL REFERENCE TO MIZORAM. VANLALHLIMPUII Christ University January 2022
4 Indicators of Financial Distress: An Empirical Study of Listed Indian Companies using Machine Learning Approach Reynal Lavita Fernandes Christ University June 2021
Sl.No. Title of Invention Inventor(s) Filing Date
Sl.No. Name of the Research Project Investigator(s) Sponsors Internal/External
1 Assessing the impact of information and communication technology on higher education -special reference to commerce and management Christ University Internal
Sl.No. Name of the Conference/Seminar Name of Organiser Level Date
Sl.No. Name of the Workshop/FDP/Training programme Name of Oraganiser Level Role Date
1 ?Scaffolding Adult Learning Through Learner-Centered Approach Teaching Learning Enhancement Cell (TLEC) Institutional Participant 01/03/2024
2 Scale development and validation CHRIST (Deemed to be University) International Participant 19/02/2024
3 ?Ten Days National Level Online Workshop on Research Methodology Research & Development Committee National Presenter 11/12/2023
4 Faculty Development programme CEDBEC and SDC Institutional Participant 26/06/2023
5 Uses of Tools & Techniques for Research Writing Department oÿ Accounting & Finance and Commerce International Participant 20/06/2023
6 Contemporary research methods in Finance ALLIANCEschool of Business National Participant 12/06/2023
7 Curriculum Design and Revision with specific focus on OBE CHRIST (Deemed to be University) Institutional Participant 05/12/2022
8 Faculty development Programme- 1- 2022 CHRIST (Deemed to be University) Institutional Participant 06/07/2022
9 Qualitative Research Study and Data Analysis using NVivo School of Business and Management National Participant 22/03/2022
10 SEM for Beginners Research Shiksha National Participant 08/06/2020
11 Systematic Review and Meta-Analysis Research Shiksha National Participant 01/06/2020
12 Innovative Pedagogic Practices, Research and consultancy Department of Commerce Participant 20/05/2020
13 Work Smarter, Not Harder: Time Management for Personal & Professional Productivity. University of california International Participant 13/05/2020
14 PLS analysis using SMART PLS Research Shiksha National Participant 06/05/2020
15 Qualitative research using NVivo Research Shiksha National Participant 25/04/2020
16 Online Teaching Academic staff College Participant 22/04/2020
17 Learning to Teach Online The University of New South Wales International Participant 20/04/2020
18 An Introduction to Consumer Neuroscience & Neuromarketing Copenhagen Business School International Participant 17/03/2020
19 Basic Digital Marketing course Udemy International Participant 01/03/2020
20 Upskill to Upscale Department of Commerce Institutional Organiser & Presenter 28/02/2020
21 Content marketing International Participant 22/01/2020
22 COGNOSCO 2019 Institute of Management National Participant 16/08/2019
23 30M Training Media Studies & IT Services Institutional Participant 07/02/2019
24 30M Training Media Studies & IT Services Institutional Participant 05/02/2019
25 30M Training Media Studies & IT Services Institutional Participant 12/12/2018
26 Structural equation modeling using AMOS Centre for advanced research and training Institutional Participant 10/09/2018
27 Frontier areas in commerce and curriculum updation Academic staff college Institutional Participant 21/05/2018
28 Teaching, learning and evaluation CU- Academic staff college Participant 17/05/2017
29 Story based learning CEDBEC Institutional Participant 17/03/2017
30 Research and Publication Christ University Participant & Presenter 23/09/2016
31 Paradigms in Research CU -Academic Staff College - 30/09/2015
32 Energy-The key to transform teaching dynamics Jyoti Niwas college National - 15/11/2014
33 Pedagogy of teaching skills at UG level and A Roadmap to research techniques New Horizon College National - 30/10/2014
34 Routledge Editorial Workshop Taylor and Francis Institutional - 25/09/2014
35 Research and development :creating value Jyoti Niwas college National - 23/11/2013
36 Faculty development programme Deanery of Commerce and Management Institutional - 01/10/2013
37 e-content development for higher education Centre for education beyond curriculum National - 29/03/2012
Sl.No. Name of the Awards/Achievements/Others Description Organisation Month/ Year
1 MOOC (online course) Foundations of Business Strategy UNIVERSITY OF VIRGINIA through COURSERA ONLINE COURSE 11 March 2014
2 Second Best Paper Award National seminar on Higher education transformation in India:Changing context and institutional responses Indian Academy Degree College 29/04/2014
3 MOOC (online course) Crafting an Effective Writer: Tools of the Trade MT. SAN JACINTO COLLEGE 11/08/2014
4 International Introduction to Investment Award The award is given in lieu of clearing the Ist module of CISI Chartered institute of securities and investment 03 August 2022
5 Felicitation ceremony Felicitation by the Alumni Association Commerce Alumni Association- CHRIST University 26 January 2024
Sl.No. Faculties Theme of Consultancy Type
Sl.No. Applicants Title Date Published
1 POOJA JAIN AN EMPIRICAL STUDY OF FINANCIAL DISTRESS ON THE LISTED INDIAN COMPANIES THROUGH MACHINE LEARNING APPROACH 28/02/2022
2 POOJA JAIN MEME, MEMETICS AND THEIR APPLICATIONS: A SYSTEMATIC REVIEW OF LITERATURE 21/11/2022

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