Faculty

Profile

KRISHNA PRASATH S

MCom, MBA
ASSISTANT PROFESSOR


COMMERCE
SCHOOL OF COMMERCE, FINANCE AND ACCOUNTANCY
CENTRAL CAMPUS

Name Programme Institution Year of Passing
Others MBA Bharathiyar University 2014
PG MCom Bharathiyar University 2011
Degree BCom Bharathiyar University 2009
PhD Pursuing (2015) Bharathiar University 0
Sl.No. Title Name of Periodical Periodicity Date
1 Cauvery Delta Region - Protected Special Agriculture Zone Dinamani (Express Publications) Daily 19/02/2020
2 Paravai (Poem) Dinamani (Express Publications) Weekly 28/08/2019
3 Thaeneer Pozhudhugal (Poem) Dinamani (Express Publications) Weekly 07/01/2019
4 BAALYA VEEDHIYIL! (Poem) Dinamani (Express Publications) Weekly 08/10/2018
5 Bamboo: Let the golden grass grow! Deccan Herald Daily 17/03/2018
Sl.No. Title Name of Journal Date of Publication Volume No/Issue No/Page No
1 Data as an intrinsic asset component in data supply web model - an exploration International Journal of Innovative Technology and Exploring Engineering (IJITEE) 01-Apr-2020 9 / 6 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) KRISHNA PRASATH SLAKSHMI B
Title of Article Data as an intrinsic asset component in data supply web model - an exploration
Name of Journal International Journal of Innovative Technology and Exploring Engineering (IJITEE)
Volume No 9
Issue No 6
Page No
URL http://www.ijitee.org/wp-content/uploads/papers/v9i6/F4208049620.pdf
Date of Publication 01-Apr-2020
2 Does the Chinese Origin of Mobile Phones matter to Generation Z Indians? Studies in Indian Place Names 29-Feb-2020 40 / 23 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) ANUSHA R,ANUSHA A,KRISHNA PRASATH SKRISHNA PRASATH S
Title of Article Does the Chinese Origin of Mobile Phones matter to Generation Z Indians?
Name of Journal Studies in Indian Place Names
Volume No 40
Issue No 23
Page No
URL https://archives.tpnsindia.org/index.php/sipn/issue/view/109
Date of Publication 29-Feb-2020
3 Blockchains- An attempt to arrive Connotation through Bitcoins. International Journal of Management, IT & Engineering 30-Apr-2019 IX / IV /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) KRISHNA PRASATH S
Title of Article Blockchains- An attempt to arrive Connotation through Bitcoins.
Name of Journal International Journal of Management, IT & Engineering
Volume No IX
Issue No IV
Page No
URL https://www.ijmra.us/project%20doc/2019/IJMIE_APRIL2019/IJMRA-15365.pdf
Date of Publication 30-Apr-2019
4 A Study on Brand Awareness and Brand Recognition among Bangalore Kids International Journal of Management Technology and Engineering 16-Mar-2019 IX / III /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) SHARANYA V,SHARADA SP,KRISHNA PRASATH SKRISHNA PRASATH S
Title of Article A Study on Brand Awareness and Brand Recognition among Bangalore Kids
Name of Journal International Journal of Management Technology and Engineering
Volume No IX
Issue No III
Page No
URL https://app.box.com/s/bi4jhmsj3cifxf209ian0ejw704gul5o
Date of Publication 16-Mar-2019
5 Ambush Marketing: A feat or a failure International Journal of Research and Analytical Reviews 26-Feb-2019 6 / 1 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) KRISHNA PRASATH S,ANUSHKA SHARMA,CAROLYN SANTOSH,JAHNAVI UPADHYAYAKRISHNA PRASATH S
Title of Article Ambush Marketing: A feat or a failure
Name of Journal International Journal of Research and Analytical Reviews
Volume No 6
Issue No 1
Page No
URL http://www.ijrar.org/IJRAR19J2453.pdf
Date of Publication 26-Feb-2019
6 Problems Faced by Female Street Vendors in Selective Markets of Bengaluru International Journal of Research in Social Sciences 01-Nov-2018 8 / 11 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) KRISHNA PRASATH S,SHARADA S P,SHARANYA VKRISHNA PRASATH S
Title of Article Problems Faced by Female Street Vendors in Selective Markets of Bengaluru
Name of Journal International Journal of Research in Social Sciences
Volume No 8
Issue No 11
Page No
URL http://www.ijmra.us/project%20doc/2018/IJRSS_NOVEMBER2018/IJMRA-14681.pdf
Date of Publication 01-Nov-2018
7 Feeding the Needy - A Case Study on 'No Food Waste Campaign' International Journal of Management, Technology and Engineering 01-Sep-2018 8 / IX /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) KRISHNA PRASATH S,GEETHA RKRISHNA PRASATH S
Title of Article Feeding the Needy - A Case Study on 'No Food Waste Campaign'
Name of Journal International Journal of Management, Technology and Engineering
Volume No 8
Issue No IX
Page No
URL http://ijamtes.org/gallery/194.%20sept%20ijmte%20-%201031.pdf
Date of Publication 01-Sep-2018
8 Cause Related Marketing?A Qualitative Exploration on Patanjali Brand AAYUSHI INTERNATIONAL INTERDISCIPLINARY RESEARCH JOURNAL 01-Sep-2017 IV / IX /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) KRISHNA PRASATH S,PRUTHVI KASHYAP G,AKSHAY KUMAR A VKRISHNA PRASATH S
Title of Article Cause Related Marketing?A Qualitative Exploration on Patanjali Brand
Name of Journal AAYUSHI INTERNATIONAL INTERDISCIPLINARY RESEARCH JOURNAL
Volume No IV
Issue No IX
Page No
URL http://www.aiirjournal.com/uploads/Articles/2017/09/1056_08.Krishna%20Prasath%20,%20Pruthvi%20Kashyap%20G%20%20&%20%20Akshay%20Kumar%20A%20V.pdf
Date of Publication 01-Sep-2017
9 Impact of Individualistic CSR values on Productivity- A "Gear Man" Role 28-Dec-2016 / /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) K. B. BARATH,DR. P. BABA GNANAKUMAR,KRISHNA PRASATH SKRISHNA PRASATH S
Title of Article Impact of Individualistic CSR values on Productivity- A "Gear Man" Role
Name of Journal
Volume No
Issue No
Page No
URL www.aims-international.org/aims14/14acd/PDF/A158-Final.pdf
Date of Publication 28-Dec-2016
10 Dimensions of Enterprise Assets Management in SAP Enabled Environment E-Business Integration 15-Oct-2015 / /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) S. HARI PRETHI ,K. JANCI JENITHA,KRISHNA PRASATH SKRISHNA PRASATH S
Title of Article Dimensions of Enterprise Assets Management in SAP Enabled Environment
Name of Journal E-Business Integration
Volume No
Issue No
Page No
URL
Date of Publication 15-Oct-2015
11 A Study On Consumer Perception Towards Organized To Unorganized Retailing In Coimbatore District Journal of Commerce and Management Research 01-Dec-2014 4 / 3 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) KRISHNA PRASATH S,SREEJAKRISHNA PRASATH S
Title of Article A Study On Consumer Perception Towards Organized To Unorganized Retailing In Coimbatore District
Name of Journal Journal of Commerce and Management Research
Volume No 4
Issue No 3
Page No
URL
Date of Publication 01-Dec-2014
Sl.No. Title URL Subject Month Year
1 Markets and Melas of India #4 Appam Market, Thrissur http://krishcu.blogspot.com/2018/09/a-market-that-sells-only-appams.html
2 Markets and Melas of India #3 Patuli Floating Market, Kolkata http://krishcu.blogspot.com/2018/08/markets-and-melas-of-india-3-patuli.html
3 Markets and Melas of India #1 Pushkar http://krishcu.blogspot.in/2018/02/markets-and-melas-of-india-1-pushkar.html
4 Markets and Melas of India #2 Basavanagudi Groundnut Fair http://krishcu.blogspot.in/2018/02/markets-and-melas-of-india2.html
Sl.No. Type of Book Title Title of Book/Chapter/Article/Case Study) ISBN Month Year
Sl.No. Title Abstract Objectives Type Sponsors
Sl.No. Title Place of Publication ISBN No. Month Year
Sl.No. Type of Program Role Name of Program Title of Paper Date Organising Institution Level
1 Conference Presenter International Conference on "Redefining Human Resources and Marketing Management Perspectives" Detecting Brand Image through Metaphorical Characterization of Birds in selected Corporate Trademarks 28/02/2020 Jain (Deemed to be University) International
2 Conference Presenter KAIZEN 2020 - International Conference on Business Strategies for Sustainable Developmental Goals Impact of Country of Origin Image on Purchase Intention of Generation Z 23/01/2020 St Francis De Sales College, Bangalore International
3 Conference Presenter 6th Inter-Collegiate Student Conference on "Innovation and Creativity in Business Management" Feeding the Needy - A Case Study on 'No Food Waste Campaign' 14/03/2019 Jain (Deemed to be University) National
4 Conference Presenter National Conference on ''Disruptions in Indian Business Environment - Challenges and Opportunities'' Cause Related Marketing - A Qualitative Assessment on Patanjali Product 17/02/2018 Christ University National
5 Conference Presenter AIMS International Conference on Management Impact of Individualistic CSR values on Productivity- A "Gear Man" Role 26/12/2016 AIMS, Ahmedabad International
6 Conference Presenter Conference on Brand Management Fragmenting the Social Marketing Activities to Augment the Firm?s Brand Image: A Study Undertaken from Customer Perspective; 16/04/2016 IIT Delhi International
7 Conference Presenter ''PROBLEMS AND PROSPECTS OF WORKERS IN UNORGANIZED SECTORS IN TAMILNADU'' A Study on problems faced by unorganized sector in Kerala 04/03/2016 PARK'S COLLEGE National
8 Seminar Presenter Emerging trends in Personal Financial Management? Factors Affecting Personal Financial Management 26/02/2016 Sree Saraswathi Thyagaraja College International
9 Seminar Presenter National Conference Factors affecting E-Business and its effect on SME 12/02/2016 Nandha Arts and Science College National
10 Conference Presenter Achieving Business Excellence: through the convergence of Globalization, Technology & Innovation?? Digital Marketing 04/02/2016 GRD Institute of Management National
11 Conference Presenter Innovative Management Practices Brands and Branding: Research Findings and Future Priorities 29/01/2016 Sri Vidya College of Engineering & Technology International
12 Seminar Presenter Financial Markets: Issues and Challenges? A Study on Financial Analysis of CUB and BOI 09/01/2016 Bharathidasan University International
13 Conference Presenter Crowdfunding Care, Charity & Crowdfunding 07/01/2016 Sri Krishna Arts and Science College, Coimbatore International
14 Conference Presenter Crowdfunding An Inclined Analysis on NPA 07/01/2016 Sri Krishna Arts and Science College, Coimbatore International
15 Conference Presenter Thirteenth AIMS International Conference of Management Commercial Insights of Building Smart Coimbatore through Super Transport Systems 19/12/2015 AIMS International
16 Conference Presenter E-Business Integration Dimensions of Enterprise Assets Management in SAP Enabled Environment 06/10/2015 PSGR Krishnammal College for Women National
17 Conference Presenter ''Corporate Culture and Ethics' Ethics in International Business 23/09/2015 Kovai Kalaimagal College of Arts and Science National
18 Conference Presenter ''The Impact of E-Commerce in Modern Business'' E-Commerce at IRCTC 12/08/2015 Rathinam College of Arts and Science International
19 Conference Presenter Public Policy and Management A Study of Integrated Policies for Eliminating the Genetic Drug Stock-Outs in Public Health Delivery Systems 03/08/2015 Indian Institute of Management, Bangalore International
20 Conference Presenter Competency Building Strategies in Business and Technology for Sustainable Development Consumer Buying Behaviour related to Herbal Hair Care Products 20/02/2015 Sri Ganesh School of Business Management International
21 Conference Presenter ''Creating Global Organizations Challenges and Strategies for Emerging Market Companies'' An Empirical Study on Effectiveness of Modern Social Media Marketing in Managing Brand 23/01/2015 University of Mumbai International
22 Seminar Presenter ''Problems and Prospects of Rural Banking and its Impact on Rural Households'' ''Problems and Prospects of Rural Banking and its Impact on Rural Households'' 18/12/2014 Dr. NGP College of Arts and Science National
Sl.No. Title of the Program Name of the Program Date Name of the Institution
1 Role of Artificial Intelligence in Marketing Strategies Department Guest Lecture Series 03/02/2020 CHRIST Deemed to be University, Delhi NCR
2 Spheres of Marketing (Theory and Activities) Academic & Industry Exposure to Don Bosco College, Golaghat, Assam 28/01/2020 CHRIST (Deemed to be University)
3 Career in Teaching Ekta (Community Outreach Programme) Audience: Students from Christ College, Malur, Kolar Dist, Karnataka 22/02/2019 Suyukti Club, Department of Commerce, CHRIST (Deemed to be University)
4 ERP and its trends Valedictory Function - Department of Commerce 21/02/2018 Arulmigu Palaniandavar College of Arts and Culture
5 E-Branding Department Guest Lecture Series 20/03/2017 PSG College of Arts and Science
Sl.No. Title Genre Producer Copyrights
1 Video on Cheque Truncation System Educational - Banking Christ University Christ University
Sl.No. Title Guide Name Institution Month Year
1 A Study of Integrated Policies for Eliminating the Genetic Drug Stock-Outs in Public Health Delivery Systems Dr.P.Baba Gnanakumar Other
Sl.No. Title Name of Student Institution Month Year
Sl.No. Title of Invention Inventor(s) Filing Date
Sl.No. Name of the Research Project Investigator(s) Sponsors Internal/External
Sl.No. Name of the Conference/Seminar Name of Organiser Level Date
Sl.No. Name of the Workshop/FDP/Training programme Name of Oraganiser Level Date
1 Workshop on EFA, CFA & CCA Kahan Technologies International 26/09/2020
2 3 Days International FDP on Research Methodology HISASHI Excellence Education Pvt. Ltd International 23/08/2020
3 Emerald Publishing Workshop on Writing a Successful Teaching Case Centre for Case Research and Development Institutional 19/08/2020
4 Business Operations Support in Google Sheets Coursera Project Network International 16/08/2020
5 Create Customer Support Data with Google Sheets Coursera Project Network International 16/08/2020
6 Using Covid-19 Data to Make Supply Chain Logistics Decisions in Spreadsheets Coursera Project Network International 16/08/2020
7 Building Candlestick Charts with Google Sheet course International 16/08/2020
8 Faculty Development Programme The Diocesan-Mission Education Board, Bhilai National 07/08/2020
9 Create a Financial Statement using Google Sheets Coursera Project Network International 06/08/2020
10 Build a Budget and Analyze Variance using Google Sheets Coursera Project Network International 05/08/2020
11 Create a Budget with Google Sheets Coursera Project Network International 04/08/2020
12 Create Charts and Dashboard using Google Sheets Coursera Project Network International 03/08/2020
13 Spreadsheets for Beginners using Google Sheets Coursera Project Network International 02/08/2020
14 Create Infographics using Piktochart Coursera Project Network International 01/08/2020
15 Product Development: Customer Journey Mapping with Miro Coursera Project Network International 31/07/2020
16 Use Canva to Design Digital Course Collateral Coursera Project Network International 30/07/2020
17 Workshop on Publishing Conceptual and Literature Review Based Papers HISASHI Excellence Education Pvt. Ltd International 30/07/2020
18 Webinar on Power and Responsibility: Teaching Ethics and Adaptive Leadership in a Time of Crisis Harvard Business Publishing - Education International 30/07/2020
19 Use Canva to Create Social Media Marketing Designs Coursera Project Network International 29/07/2020
20 Use Canva to Create an Interactive Mind Map Coursera Project Network International 28/07/2020
21 Create a Business Marketing Brand Kit Using Canva Coursera Project Network International 27/07/2020
22 Create Training Videos with Powtoon Coursera Project Network International 26/07/2020
23 Using Google Forms to Analyze User Research Data Coursera Project Network International 25/07/2020
24 Workshop on Structured Equation Modeling using Smart PLS HISASHI Excellence Education Pvt. Ltd International 25/07/2020
25 Analyzing Product Opportunities with Creately Coursera Project Network International 24/07/2020
26 Analyzing Macro-Environmental Factors Using Creately Coursera Project Network International 23/07/2020
27 Analyzing Market Attractiveness Using Creately Coursera Project Network International 22/07/2020
28 Marketing Design with Easil Coursera Project Network International 15/07/2020
29 30M Training - Microsoft Teams Media Studies & IT Services - CHRIST Deemed to be University Institutional 10/07/2020
30 Designing a Curriculum for Online and Hybrid Classes Harvard Business Publishing - Education International 09/07/2020
31 FDP ON LITERATURE REVIEW AND RATIONALIZATION OF RESEARCH METHODS Department of Commerce, CHRIST Deemed to be University International 02/07/2020
32 FDP ON LITERATURE REVIEW AND RATIONALIZATION OF RESEARCH METHODS Department of Commerce, CHRIST Deemed to be University International 02/07/2020
33 Understanding Research Methods CHRIST & Coursera International 17/05/2020
34 Understanding Research Methods CHRIST & Coursera International 17/05/2020
35 How to Write and Publish a Scientific Paper (Project-Centered Course) CHRIST & Coursera International 16/05/2020
36 Quality Improvement Program on Online Teaching Academic Staff College 22/04/2020
37 Learning to Teach Online CHRIST & Coursera International 13/04/2020
38 The Neuromarketing Toolbox CHRIST & Coursera International 11/04/2020
39 Upskill to Upscale 2020 Department of Commerce, CHRIST Deemed to be University Institutional 28/02/2020
40 An Introduction to Consumer Neuroscience & Neuromarketing Copenhagen Business School International 10/11/2019
41 Teacher Ethics: Revisiting Our Conscience Center for Education Beyond Curriculum, CHRIST (Deemed to be University) Institutional 08/11/2019
42 Workshop on Capacity Building on Constructive Alignment United Board for Christian Higher Education in Asia & CHRIST Deemed to be University International 03/10/2019
43 Digital Marketing Government of India's Ministry of MSME - MSME Technology Department Centre (PPDC) National 14/09/2019
44 QIP on Innovative Pedagogic Practices, Research and Consultancy Academic Staff College, CHRIST Deemed to be University 27/05/2019
45 QIP on Innovative Pedagogic Practices, Research and Consultancy Academic Staff College, CHRIST Deemed to be University 20/05/2019
46 Research Ethics The Global Health Network International 08/04/2019
47 Gnana Samanvaya Government of Karnataka - Kuvempu University - CHRIST Deemed to be University Regional 01/03/2019
48 30M Training - Mail Merge in Google Media Studies & IT Services - CHRIST Deemed to be University Institutional 07/02/2019
49 30M Training - Rubric integration in Google Classroom Media Studies & IT Services - CHRIST Deemed to be University Institutional 06/02/2019
50 30M Training - Google Classroom Media Studies & IT Services - CHRIST Deemed to be University Institutional 05/02/2019
51 Intensive Workshop on Case Teaching, Writing and Research CHRIST Institute of Management, Lavasa, Pune, India Institutional 17/01/2019
52 Workshop on Social Media Analytics Department of Management Studies CHRIST (Deemed to be University), Bengaluru Institutional 15/09/2018
53 Workshop On ?Artificial Intelligence Chatbots for Business? Department of Management Studies CHRIST (Deemed to be University), Bengaluru National 28/07/2018
54 QIP ON FRONTIER AREAS IN COMMERCE AND CURRICULUM UPDATION Christ University Academic Staff College 21/05/2018
55 NEURO-LINGUISTIC PROGRAMMING LEVEL I CHRIST CONSULTING GROUP National 27/04/2018
56 MODULAR TRAINING WORKSHOP ON HANDLING DESCRIPTOR DATA & TEXT DATA USING DEDOOSE CART - CENTER FOR ADVANCED RESEARCH & TRAINING Institutional 07/02/2018
57 One Day National Level IQAC Capacity Building Programme on TEACHERS AND PATENTS - NEGOTIATING THE WORLD OF INTELLECTUAL PROPERTY RIGHTS Internal Quality Assurance Cell, SJCC, Bengaluru 19/12/2017
58 Gnana Samanvaya Government of Karnataka - Kuvempu University - Christ University Regional 13/12/2017
59 Blossoms 2017-2018 Christ University 13/11/2017
60 Paradigms in 'Teaching, Learning and Evaluation' Christ University Academic Staff College 17/05/2017
61 QIP on New dimensions of research Christ University Institutional 23/05/2016
62 Using MOOCs in Management Education IIM Bangalore National 13/02/2016
63 Basic Course on Stock Markets BSE INSTITUTE LTD., National 26/05/2015
64 WORKSHOP TRAINING ON ETHICAL HACKING WEGILANT SINE, IIT BOMBAY National 11/07/2014
65 FINANCE FOR JUNIOR FINANCE AND ACCOUNTS OFFICERS & NON-EXECUTIVES ICWAI MANAGEMENT ACCOUNTING RESEARCH FOUNDATION National 11/02/2014
Sl.No. Name of the Awards/Achievements/Others Description Organisation Month/ Year
1 BSE Institute Certified Trainer BSE INSTITUTE LTD., Mumbai 12 March 2015
2 NATIONAL ELIGIBILITY TEST COMMERCE UGC 29 February 2016
3 STATE ELIGIBILITY TEST (TN) COMMMERCE TNSET 31 October 2016
4 NATIONAL ELIGIBILITY TEST (MBA) MANAGEMENT UGC 23 November 2016
5 Facilitated as BOS External Expert Syllabus Advisor (Alumni Representative) PSG College of Arts and Science 05 February 2018
6 Facilitated as BOS External Expert Syllabus Reviewer Bannari Amman Institute of Technology (BIT) 18 January 2018
7 HED Trainer Societal Skills - Environmentalism as a lifestyle practice CHRIST 07 July 2017
8 Facilitated as BOS External Expert Syllabus Reviewer for MBA Programme (7 Papers in Commercial Bank Management Specialization) Bannari Amman Institute of Technology (BIT) 02 September 2018
9 Certificate in Google Ads Fundamentals Google 22 September 2018
10 Certificate in Google Ads Mobile Google 22 September 2018
11 Certificate in Google Analytics Google 01 October 2018
12 Facilitated as BOS External Expert Syllabus Reviewer for MBA Programme (7 Papers in Operations Management Specialization) Bannari Amman Institute of Technology (BIT) 14 February 2019
13 Facilitated as BOS External Expert Syllabus Reviewer for ECommerce Branch (Alumni Representative) PSG College of Arts and Science 15 February 2019
14 Samrakshan 2018, CSA (Event Facilitator and Judge) Facilitated and Judged the Marketing Event of Samrakshan 2018 by the Center for Social Action, CHRIST CENTER FOR SOCIAL ACTION, CHRIST 13 September 2018
15 HED Trainer Societal Skills - Environmentalism as a lifestyle practice CHRIST 10 November 2018
16 Indra Vizha, Bhasha Surabhi 2019 (Judge) Judged seven set of Tamil literary, art and cultural events in Bhasha Surabhi, fest organized by Dept of Languages in celebration of Mathrubhasha Diwas. Department of Languages, CHRIST 02 March 2019
17 HED Trainer (Institutional Level) Societal Skills - Respect for Life CHRIST 23 May 2019
18 Certificate in Google Campaign Manager Google 13 February 2020
19 Facilitated as BOS External Expert Syllabus Reviewer for MBA Programme (9 Papers in HR Specialization) Bannari Amman Institute of Technology (BIT) 29 January 2020
20 Board of Studies Member PSG College of Arts and Science, Coimbatore 12 September 2019
21 Board of Studies Member Board of Studies Member and Cluster Leader for Marketing, Management and Technology Subjects CHRIST (Deemed to be University) 19 November 2019
22 HED Trainer (Institutional Level) Societal Skills - Respect for Life CHRIST (Deemed to be University) 23 May 2019

CHRIST

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Tel: +91 804012 9100 / 9600

Fax: 40129000

Email: mail@christuniversity.in

Web: http://www. christuniversity.in

Vision

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Mission

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