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Dr LAKSHMI B

MCom, MBA, PhD
ASSISTANT PROFESSOR


COMMERCE
SCHOOL OF COMMERCE, FINANCE AND ACCOUNTANCY
CENTRAL CAMPUS

Name Programme Institution Year of Passing
PhD PhD CHRIST (Deemed to be University) 2020
Others MBA Sikkim Manipal University 2013
PG MCom Bangalore University 2013
Degree BCom Bangalore University 2011
Sl.No. Title Name of Periodical Periodicity Date
Sl.No. Title Name of Journal Date of Publication Volume No/Issue No/Page No
1 Data as an intrinsic asset component in data supply web model - an exploration International Journal of Innovative Technology and Exploring Engineering (IJITEE) 01-Apr-2020 9 / 6 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) LAKSHMI B,KRISHNA PRASATH S
Title of Article Data as an intrinsic asset component in data supply web model - an exploration
Name of Journal International Journal of Innovative Technology and Exploring Engineering (IJITEE)
Volume No 9
Issue No 6
Page No
URL https://www.scopus.com/sourceid/21100889409
Date of Publication 01-Apr-2020
2 Influence of Employees' Perception on the Use of Flexible Work Arrangements International Journal of Scientific and Technology Research 31-Mar-2020 9 / 3 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) LAKSHMI B,MAMATHA M,LAKSHMI B
Title of Article Influence of Employees' Perception on the Use of Flexible Work Arrangements
Name of Journal International Journal of Scientific and Technology Research
Volume No 9
Issue No 3
Page No
URL https://www.scopus.com/sourceid/21100894501
Date of Publication 31-Mar-2020
3 Employer branding attributes attracting the job seekers in the IT sector l IJRAR-International Journal of Research and Analytical Reviews 31-Mar-2019 6 / 1 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) LAKSHMI B,SONALI SAHA,VAISHNAVI TIWARI,LAKSHMI B
Title of Article Employer branding attributes attracting the job seekers in the IT sector
Name of Journal l IJRAR-International Journal of Research and Analytical Reviews
Volume No 6
Issue No 1
Page No
URL UGC No 43602
Date of Publication 31-Mar-2019
4 Factors Affecting Impulsive Buying Behaviour of Online Shoppers across X,Y & Z Generations international journal of Management, Technology and Engineering 31-Jan-2019 IX / I /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) LAKSHMI B,LAKSHMI B,JESLINE JAMES,PRIYANKA P
Title of Article Factors Affecting Impulsive Buying Behaviour of Online Shoppers across X,Y & Z Generations
Name of Journal international journal of Management, Technology and Engineering
Volume No IX
Issue No I
Page No
URL UGC No 45550
Date of Publication 31-Jan-2019
5 Demographic Profile of Open and Distance Learners in Maharashtra, India: An Analytical Study Ajanta 01-Dec-2018 7 / 4 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) LAKSHMI B,LAKSHMI B,GODUGU SRINIVAS
Title of Article Demographic Profile of Open and Distance Learners in Maharashtra, India: An Analytical Study
Name of Journal Ajanta
Volume No 7
Issue No 4
Page No
URL UGC No 40776
Date of Publication 01-Dec-2018
6 A Review Paper on Employer Branding Ajanta 01-Dec-2018 7 / 4 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) LAKSHMI B,KAVITHA D
Title of Article A Review Paper on Employer Branding
Name of Journal Ajanta
Volume No 7
Issue No 4
Page No
URL UGC No 40776
Date of Publication 01-Dec-2018
7 Effect of Employer Brand Dimensions on Organisation Citizenship Behaviour among College Teachers in India AJANTA 01-Sep-2018 6 / 3 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) LAKSHMI B,LAKSHMI B,GODUGU SRNIVAS
Title of Article Effect of Employer Brand Dimensions on Organisation Citizenship Behaviour among College Teachers in India
Name of Journal AJANTA
Volume No 6
Issue No 3
Page No
URL UGC No 40776
Date of Publication 01-Sep-2018
8 An Exploratory Study on the Factors Affecting the Acceptance of Art as an Alternative Form of Investment by the Potential Investors Asian Journal of Management 01-Mar-2018 9 / 1 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) LAKSHMI B,LAKSHMI B,ARUTHRA R,SANJAY SUNNY OTTA
Title of Article An Exploratory Study on the Factors Affecting the Acceptance of Art as an Alternative Form of Investment by the Potential Investors
Name of Journal Asian Journal of Management
Volume No 9
Issue No 1
Page No
URL www.ajmjournal.com
Date of Publication 01-Mar-2018
9 Effect of GST Rate Announcement on Sectorial Indices of National Stock Exchange Indian Journal of Commerce and Management Studies 01-Jan-2018 IX / 1 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) LAKSHMI B,LAKSHMI B,REBECCA J ALEX
Title of Article Effect of GST Rate Announcement on Sectorial Indices of National Stock Exchange
Name of Journal Indian Journal of Commerce and Management Studies
Volume No IX
Issue No 1
Page No
URL http://scholarshub.net/ijcms/vol9/issue1/Paper_05.pdf
Date of Publication 01-Jan-2018
10 Higher Education Institutions as Learning Organisations University News 25-Dec-2017 55 / 52 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) AKANKSHA KHANNA ,TOMY K KALLARAKAL,LAKSHMI B,HARESH R,VALARMATHI B
Title of Article Higher Education Institutions as Learning Organisations
Name of Journal University News
Volume No 55
Issue No 52
Page No
URL -
Date of Publication 25-Dec-2017
11 Higher Education Institutions as Learning Organisations University News 25-Dec-2017 55 / 52 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) TOMY K KALLARAKAL,AKANKSHA KHANNA ,HARESH R,LAKSHMI B,VALARMATHI B
Title of Article Higher Education Institutions as Learning Organisations
Name of Journal University News
Volume No 55
Issue No 52
Page No
URL UGC No 40938
Date of Publication 25-Dec-2017
12 Net Neutrality - Bengalurueans Perspective Indian Journal of Research in Commerce, Management, Engineering and Applied Science 01-Jul-2016 1 / /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) LAKSHMI B,AJAY KUMAR,LAKSHMI B
Title of Article Net Neutrality - Bengalurueans Perspective
Name of Journal Indian Journal of Research in Commerce, Management, Engineering and Applied Science
Volume No 1
Issue No
Page No
URL
Date of Publication 01-Jul-2016
Sl.No. Title URL Subject Month Year
Sl.No. Type of Book Title Title of Book ISBN Month Year
Sl.No. Type of Book Title of Chapter/Article ISBN Month Year
Sl.No. Type of Book Title Title of Case Study ISBN Month Year
Sl.No. Title Abstract Objectives Type Sponsors
Sl.No. Title Place of Publication ISBN No. Month Year
Sl.No. Type of Program Role Name of Program Title of Paper Date Organising Institution Level
1 Seminar Presenter International E-Conference on Research and Development in Science, Technology and Management in the Current Era Investigating the Price Volatility of Metals traded on the London Metal Exchange (LME) 21/02/2021 Indian Academicians and Researchers Association International
2 Conference Presenter International E-Conference on Research and Development in Science, Technology and Management in the Current Era Is Nostalgia Marketing a Game-Changer for Toy Industry? 21/02/2021 Indian Academicians and Researchers Association International
3 Conference Presenter International Conference on Redefining Human Resource & Marketing Management Perspectives Influence of employees' perception on the use of flexible work arrangements 28/02/2020 School of Commerce, Jain University International
4 Conference Presenter International Conference on Innovative practices in Business Management, Productivity & Environment The Influence of Employer Brand on Intention to Apply among Fresh Graduates - An Empirical Evidence 24/01/2019 SSMRV - Bangalore International
5 Conference Presenter 2nd International Mutlidisciplinary Conference Demographic Profile of Open and Distance Learners in Maharashtra, India: An Analytical Study 30/10/2018 Devchand College, Commonwealth Vocational University in association with Indo Global Chamber of Commerce, Industries & Agriculture, India International
6 Conference Presenter 2nd International Mutlidisciplinary Conference A Review Paper on Employer Branding 30/10/2018 Devchand College, Commonwealth Vocational University in association with Indo Global Chamber of Commerce, Industries & Agriculture, India International
7 Conference Presenter International Conference on Management, Commerce, Law, Banking, Social Sciences and Environment Effect of Employer Brand Dimensions on Organization Citizenship Behaviour among College Teachers in India 17/08/2018 VVM 's Shree Damodar College of Commerce & Economics, Margao, Goa in association with Indo Global Chamber of Commerce, Industries and Agriculture, India International
8 Presenter National Seminar Breaking the Invincible - A Perceptual Model to Break the Glass Ceiling 04/02/2016 BMS College for Women National
9 Presenter National Seminar Globalization of Indian Business Education 20/11/2015 Indian Council for Business Education National
10 Participant Impact of Goods and Service Tax on Indian Economy 06/10/2015 Sindhi College in association FKCCI National
11 Presenter International Seminar Net Neutrality - A Key For Conquering Global Markets 30/09/2015 C.B. Bhandari Jain College International
12 Presenter International Conference State of art of Recruiting Today's Baby Boomers 15/12/2014 SRN Adarsh & Stevenson University, USA International
13 Presenter Census data dissemination workshop - 2014 Literacy Status in Karnataka - Development and Disparity 01/12/2014 ISEC collaboration with GOI funded by UNDP National
14 Participant Sustainability, Reforms and Social Justice in Indian Economy - Lessons Learnt 07/03/2014 Christ University National
15 Presenter International Conference Women and Workplace barriers and Sustainable Future 15/03/2013 Adarsh Institute of Management International
16 Presenter State Level Seminar Impact of FDI in Healthcare Sector 17/10/2012 Garden City College Regional
17 Presenter State Level Conference FDI into healthcare sector- constraints into flow of FDI into India 09/10/2012 Maharani Lakshmi Ammani College for Women Regional
18 Presenter National Seminar Environmental Accounting 24/02/2012 Christ University National
Sl.No. Title of the Program Name of the Program Date Name of the Institution
Sl.No. Title Genre Producer Copyrights
Sl.No. Title Guide Name Institution Month Year
1 Role of Employee Value Proposition In Creating Employer Brand Value For Employee Attraction And Retention Dr. Kavitha Desai
Sl.No. Title Name of Student Institution Month Year
Sl.No. Title of Invention Inventor(s) Filing Date
Sl.No. Name of the Research Project Investigator(s) Sponsors Internal/External
Sl.No. Name of the Conference/Seminar Name of Organiser Level Date
Sl.No. Name of the Workshop/FDP/Training programme Name of Oraganiser Level Date
1 One Week Recent Trends in Research Article Writing Rest Society for Research International National 22/03/2021
2 Webinar on Avoiding Plagiarism in Research Writing Goa College of Home Science National 22/12/2020
3 FDP on Bibliometric Analysis Commerce Ahead National 09/10/2020
4 Workshop on EFA, CFA & CCA Khan Technologies National 26/09/2020
5 Making the Case for Robotic Process Automation AICPA and CIMA International 16/09/2020
6 Three day FDP on Bibliometric Analysis JS Institute of Commerce and Analytics, Delhi National 15/08/2020
7 Analyzing company's performance using ratios Coursera International 10/08/2020
8 Introduction to People Analytics Turnip National 08/08/2020
9 Three day FDP The Diocesan -Mission Education Board, Bhilai National 07/08/2020
10 Excel Skills for Business: Intermediate I Coursera International 12/07/2020
11 30M training on Microsoft Teams Christ (Deemed to be University) Institutional 11/07/2020
12 Business Analytics for Decision making Coursera International 03/06/2020
13 Introduction to Data Analytics for Business Coursera International 25/04/2020
14 Quality Improvement Program on Online Teaching Academic Staff College 22/04/2020
15 Excel Skills for Business: Essentials Macquarie Univeristy, Sydney, Australia International 18/04/2020
16 Learning to Teach Online Coursera International 01/04/2020
17 Information Systems Auditing, Controls and Assurance Coursera International 01/04/2020
18 Capacity Building for Constructive Alignment Teaching Learning Enhancement Cell Institutional 03/10/2019
19 QIP Department of Commerce 27/05/2019
20 QIP Department of Commerce 20/05/2019
21 30M training- Mail merge in Google Christ University Institutional 07/02/2019
22 30M training Christ University Institutional 06/02/2019
23 30M training - Google Classroom Christ University Institutional 05/02/2019
24 Modular Training Programme (MTP) on Mann?Whitney U test and Kruskal?Wallis test Christ University Institutional 12/12/2018
25 Case Study Analysis Workshop CIMA National 15/10/2018
26 Frontier areas in Commerce and Curriculum Updation Christ University 21/05/2018
27 Handling Descriptor Data and Text Data using DEDOOSE CART Institutional 21/02/2018
28 Capacity Building Workshop on Research Methodology for faculty members in Social Science IGNOU. Regional Centre Panaji, Sponsored by ICSSR National 08/01/2018
29 Blossoms 2017-18 Christ University 13/11/2017
30 Research and Technology in Commerce Christ University 31/10/2017
31 Research and Technology in Commerce Christ University 27/10/2017
32 Christ Unvniversity Christ University 14/06/2017
33 Teaching, Learning and Evaluation Department of Commerce, Christ Univeristy 17/05/2017
34 National Level Workshop on Data Analysis CART, Christ University National 24/10/2016
35 Research and Publication Department of Commerce, Christ University Institutional 23/09/2016
Sl.No. Name of the Awards/Achievements/Others Description Organisation Month/ Year
1 Reviewer Journal of Brand Management,Springer Nature 30 November 2019
2 Reviewer Journal of Economics, Management and Trade 28 September 2020
3 Reviewer This is scopus indexed journal from Taylor and Francis. I have been regular reviewer for their journal since Sep 2020. Cogent Psychology 26 September 2020
4 Reviewer I have been selected as their regular review for the year 2020. This is Q1 Scopus indexed journal from Springer Nature Journal. I have reviewed 7 papers in the year 2020. Journal of Brand Management, Springer Nature 01 March 2021
5 External Examiner I was appointed as an external examiner for the exam of BCOM (Hons) programme of Ramaiah University. Ramaiah University 10 March 2021

CHRIST

(Deemed to be University)

Hosur Road, Bengaluru - 560029,
Karnataka, India

Tel: +91 804012 9100 / 9600

Fax: 40129000

Email: mail@christuniversity.in

Web: http://www. christuniversity.in

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