Syllabus for
Master of Philosophy (Management)
Academic Year  (2017)

This course is aimed at providing the basic understanding of the Research methodology. The course will explain the need for scientific research methodology and describes the various research designs

At the end of the course the student will be able to choose the right research methodology of the type of research problem. Students will be able to demonstrate skill in performing statistical and research analysis

Management Research – Scope, Types of Research - Basic Vs Applied Research. 

Theory Building – Goals of Theory, Meaning of Theory, Concepts. Elements of Scientific Method - Objectivity, Evidence based, Generalizability & Empirical Testability.

Exploratory Research – What is and what is not. Categories of exploratory research – Experience Surveys, Secondary data analysis, Case study method and Pilot studies (Focus Group Discussion, Depth interviews, Projective techniques)

What is to be measured? Operational definition of concepts and variables in a research study. Measurement – Nominal, Ordinal, Interval and Ratio. Reliability and Validity – Meaning, Face or content validity, Construct validity. Attitude measurement – Ranking, Rating, Sorting and Choice. Attitude rating scales – Category scales, Likert Scales, Semantic differential scale, Numerical scale, Staple scale, Constant sum scale, Graphical rating scale, Paired comparison scale.

Elements of a research design. Characteristics of Exploratory, Descriptive & Causal research designs. Relationship with type of research with research approach (Qualitative / Observation / Survey / Experiment).

Rights and obligations of concerned parties in research – (i) Rights and obligations of the respondent, (ii) Rights and obligations of the researcher, (iii) Rights and obligations of the sponsor (user)

Overview of stages in Research Process. Problem discovery & definition, Planning the research approach (Survey, Experiment, Observation & Secondary data), Sampling process, Data collection, Data processing and analysis, report preparation

Importance of problem definition. Process of research problem definition – Identifying gaps in the literature. Proposal – Components of an appropriate research proposal.

Survey research – objectives and type of information gathered. Errors in survey research – Sampling error and Systematic error (Respondent error, Respondent bias and administrative error)

Method of communication with respondents – Personal interviews, Telephone interviews, self administered questionnaire, mail surveys, Email surveys.

Elements of questionnaire design – What should be asked (relevancy & accuracy), Phrasing questions, Asking questions, appropriate use of rating /ranking scales.

Sampling process – Sampling element, Sampling frame, sampling method (probability Vs non-probability), and Sample size determination.

Tabulation and Graphical presentation of data, Measures of Central Tendency, Dispersion, Skewness & Kurtosis. Reporting appropriate measures and interpretation

Sampling distribution, Interval estimation for mean and proportion, Sample size determination using confidence interval approach.

Statistical hypothesis – Types of Error in hypothesis testing, Concept of power of a test.

Statistica test – One population mean, proportion, two populations mean and proportion comparison.

Chi – Square Test and Analysis of Variance (Single factor and two factors) – Meaning, application and interpretation

Overview of Probability concept.

Random variables – Types of random variables. Probability Mass & Density functions. Introduction and application of Binomial, Poisson, Exponential and Normal probability distributions.

Correlation – Pair wise and Partial Correlation and tests for the significance of correlation. Simple linear regression – Fitting the model, Tests for overall significance, Model performance measures. Testing significance of the predictor.

Assumptions in simple linear regression – Residual analysis for validation of assumptions. Testing for normality of residuals and constant error variance assumption. Problem of multicollinearity. Remedies for multicollinearity and heteroscedasticity problem.

Finance

4.1 Multivariate analysis for research in Finance (8 hours)

Exploratory Factor Analysis, Discriminant analysis, Logistic Regression Models – Objectives, Design, Estimation and assessment of overall model fit, Significance tests and interpretation and Validation of results.

4.2 Econometric Analysis (12 hours)

Ordinary Least Squares regression (OLS – Multiple regression analysis). Basic ideal conditions of OLS. Tests for basic ideal conditions including normality of residuals, constant error variance, multicollinearity. Formal tests and remedies.

Time Series Analysis – Components of time series data. Time series as a stochastic process. Decomposition model – Extracting Trend, Seasonal, Cyclical and Random components.

Forecasting using Box Jenkin’s models – AR, MA, ARMA, ARIMA and SARIMA models. Fitting, Overall significance, Test for White noise assumptions of residuals and Forecasting performance measures (RMSE, MAD, AIC, BIC).

Testing for Unit roots – DF & ADF tests. Concept of Co-integration. Tests for Cointegration & Engle - Granger causality tests.

Marketing, HR and other Areas

4.1 Multivariate Methods in Marketing Research (20 hours)

Multiple Regression – Fitting the model, Model performance measures, overall significance of the model, Significance test for predictor variables, and Residual analysis for testing assumptions. Formal diagnostic tests and remedies for multicollinearity, normality of residuals and constant error variance assumptions.

Exploratory Factor Analysis (EFA), Discriminant Analysis, Logistic Regression, Multi Dimensional Scaling (MDS), Overview of Structural Equation Modelling (SEM) - Objectives, Design, Estimation and assessment of overall model fit, Significance tests and interpretation and Validation of results.

Cooper D. R and Schindler P. S. Business Research Methodology (10^th Ed.). McGraw Hill publications (2008)

Sekaran U. and Bougie. R. Research Methods for Business – A Skill Building Approach. John Wiley & Sons Ltd. New Delhi (2010).

Malhotra. N and Dash S. Marketing Research – An Applied Orientation, 6^th Ed.  Pearson Education (2010).

CIA 1: 10 Marks

CIA 2: 10 Marks

CIA 3: 25 Marks

Attendance: 05 Marks

End Semester Exam: 100 Marks (3 Hours)

Section A (5*6 = 30 Marks)

Section B (3*10 = 30 Marks)

Section C (2*20 = 40 Marks)

The course provides knowledge, skills and increases the competencies to do research with respect to latest trends in Human resource management, strategic management, financial markets, marketing management and information system. It is a comprehensive course that covers various important aspects of management. The course covers topics related to organization and its characteristics, recent trends in training and development, practical implications of Intellectual Capital. It also providesbasic knowledge and understanding of the nature and dynamics of strategy formulation and implementation processes.  It covers topics related to financial systems since its inception and markets operations, market theories and introductions to derivatives market. The course alsoprovides an overview of theoretical and practical aspects in different areas of marketing.

v  To equip students with the knowledge and skills with respect to latest trends in today’s organizations.

v  To provide an integrative framework that will allow students to synthesize knowledge from other business courses into a comprehensive understanding of competitive advantage.

v  To give the students an understanding of what is financial markets and how they work.

v  To familiarize the students with theoretical and practical aspects in different areas of marketing.

Learning Organization, Meaning, Characteristics, Knowledge Management- Meaning, challenges. E – Learning: Challenges and issues. Recent trends in training and development, Human Capital theory and practices. Emotion at work and Work Life Balance. Psychological Contract and Enhancing Organizational effectiveness, global HR issues.

Definition, nature, scope, and importance of strategy; and strategic management (Business policy). Strategic decision-making. Process of strategic management and levels at which strategy operates, Corporate level strategies-- Stability, Expansion, Retrenchment and Combination strategies. Corporate restructuring, Strategic control and operational Control. Organizational systems and Techniques of Strategic evaluation.

Overview of the Financial System and Markets in India – Organization, operation and growth, Money Market in India – in the framework of Products, Providers, Investors, Players, Regulators, Yields, Liquidity, Regulations and Procedures and other aspects of various Money Market Instruments, Capital Market in India, Introduction to Derivatives (b) Futures Markets (c) Pricing of Forwards & Futures (d) Interest rate Futures (e) Swaps (f) Option Markets.

Role, nature, scope and emerging trends in marketing; Importance of consumer behavior- personality, perception, learning and consumer attitudes, Channel structure, Retail management -formats, retail marketing mix, retail planning strategies, Importance, need and scope of advertising, elements of communication mix, associating feelings with the brand – brand equity, image, personality associations and attitude.

Introduction: Data & Information needs for Managers; Sources of Data; IT for Managers; Concept, Structure, & Mechanics of IS; Programming Dimensions & Managers with no technology background; Survey of software packages for Management Information System including ERP Software such as SAP, Oracles Financials and Ramco’s Marshal

1.             Armstrong, M. (2009). Armstrong's handbook of human resource management practice. Kogan Page Limited.

2.             DeSimone, R.L. & Harris, M. D. (1994). Human resource   development. (2nd ed.). The Dryden Press, Harcount Brace College   Publishers.

3.       Porter, M. E. (1980). Competitive strategy: Techniques for analyzing industries and competitors. New York: free press.

4.       Mishkin, J. H., & Eakins, Financial markets and institutions. (6th ed.).

5.       Kotler, P. Marketing management. PHI.

6.       Murthy, C. S. V. Managing information systems-text and applications.

Sanghi, S. (2004). Handbook of competency mapping. New Delhi:  Response Books.    

2.         Walker, A. J. (1982). HRIS development: A project team guide to building effective personnel information system. New York: Van Nostrand Reinhold Company.

Continous Internal Assessment 1: 10 Marks

Continous Internal Assessment 2: 10 Marks

Continous Internal Assessment 3: 25 Marks

Attendance : 05 Marks

End Semester Exam (100 Marks - 3 Hours)

Part A (5 * 6   = 30 Marks)

Part B (3 * 10 = 30 Marks)

Part C (2 * 20 = 40 Markss)

The subject enhances the level of practical knowledge about the advent and significance of Online Marketing in E-Commerce. It focuses more on the integral part played by electronic means of doing business through e-tailing. This course attempts to enhance the knowledge on how internet marketing induces and enables customers to buy goods and services with ease by electronic means of doing business.

·         Understand and identify the scope of  E-commerce in an economy

·         Understand the obstacles in implementation of digital technology with its impact on business, society and individuals

·         Understand the significance of Online Marketing

·         Understand what factors of online marketing induces and persuade customers to buy

Overview of E-Commerce, Unique features of E Commerce, Types, origins and growth of E Commerce, Electronic Commerce Business models, Infrastructural requirements

Online Retailing, collaborative commerce, online services (Financial services, travel & online career services), E-Governance

Marketing techniques, strategies and marketing communication, Search Engine Marketing (SEM), Search Engine Results Pages (SERPs) and Search Engine Optimisation (SEO)

Social media applications for E-Commerce, Social media analytics

Technology Acceptance Model (TAM), B2C e-Commerce Consumer Decision-making Model Based on Perceived Benefit and Perceived Risk.                                                         

1.      P T Joseph S J, E-Commerce: An Indian Perspective. Fourth Edn,

2.      India: Prentice -Hall Of India Pvt. Ltd. Publications.

3.      Schneider Gary P., Electronic Commerce. Fifth Edn, USA: Thomson - Course Technology Publications.

4.      Bhasker Bharat, Electronic Commerce Framework. Technologies and Applications. Third Edition, India: Tata McGraw Hill Co. Ltd. Publications.

5.      Awad Elias M., Electronic Commerce”, From Vision to Fulfillment.  PHI Publications.

6.      Rayport Jeffrey F and Jawoski Bernard J., Introduction to E-Commerce.

7.      Kalakota Ravi B and Whinston Andrew B., Latest, Frontiers of Electronic Commerce.   USA: Addison Wesley Publications.

Laudon, Kenneth. C., &Traver, Carol. Guercio.E-commerce- business. Technology Society (4^th ed.) India: Pearson Education.

2. Assignment on concepts & background study

3. Assignment on theoritical framework

Course Objective

 This course attempts to helps students gain valuable conceptual knowledge of how the behaviour of consumers change and influence their decisions.

Course Description

This paper is offered as a marketing elective in the fourth trimester. It helps students understand the behavior of consumers before and after purchase. The paper helps students gain valuable conceptual knowledge of how the concepts of motivation, perception, personality and other behavioral studies influence the consumer in making purchase decisions. It also gives an insight to the students about the decision-making process and the growing significance of the consumer behavior study in various other areas of marketing.

Learning Outcomes

 After completing this course, the students will be able to:

 Knowledge

 ·          Understand consumer insights with specific reference to marketing strategy

·          Apply consumer behaviour knowledge to new areas within marketing

 Skills

 ·         Analyze and deal critically with various sources of consumer information and use them to structure and formulate successful strategies

·         Analyze existing theories, methods and interpretations in the consumer behaviour  field and work independently on practical and theoretical problems

·         Analyze the consumer behaviour and deal with digital era.

Attitude

·         Develop a meaningful insight to diagnose and effectively deal with consumer  behaviour as strategic marketing intent

·         Understand how consumer behaviour acts as a bridge between branding and advertising for developing successful marketing strategy

Level of Knowledge: Conceptual and Application

Level of Knowledge: Conceptual and Basic

Role of Consumer Behaviour in Marketing -Development of Consumer Behaviour field, Consumer behavioural models - Howard-Sheth model of Buying Behaviour

Consumer Needs and Motivation, Meaning of Motivation; Needs and Goals

Dynamic Nature of Motivation; Types& System of needs- Maslow’s Hierarchy of

needs-McClelland’s Theory of need Achievement-Vroom’s Expectancy theory-

Freud’s Psychoanalytical theory

Meaning and nature of Personality; Freudian & Trait theories of Personality; Self Concept - Self Images; Lifestyle and AIO inventories; Brand Personality

Meaning and dynamics of Perception – Absolute and Differential threshold; Selective Perception; Consumer Imagery-Brand Image; Perception of Quality; Perception of risk;  Perceptual Organization; Categorization, Inference.

Nature and function, Attitude formation; Structural Models of Attitude-Tri-component and Multi-Attribute model-TORA, Attitude Change-Multi attribute and ELM and Cognitive Dissonance

Social Class and Consumer Behaviour

Meaning and measurement of Social Class; Lifestyle profiles of social classes; Implications of social class on consumer behaviour.

Meaning and characteristics of culture; Measurement of culture, Values-Terminal and Instrumental values; Rokeach - Indian core values; Impact of value on consumer behaviour; ACV Laddering, 

Group dynamics & Reference groups, Meaning of reference groups; Influence of reference groups on consumer behaviour; Types of reference groups, Implications for Marketing

Concept and functions of family; Importance of family in Indian context, Family decision making; Role conflict and its resolution; Family Life Cycle, Consumer socialization, Role of children.

Level of Knowledge: Working Knowledge

Consumer Decision making

A model of consumer decision making; Problem recognition and Information Search; Evaluations-Compensatory and non-compensatory; Conjunctive; Disjunctive and Lexicographic choice rules; Purchase-Store choice; Post purchase Process – Dissonance; Satisfaction/dissatisfaction; Attribution theory; Disposal behaviour

Level of Knowledge: Conceptual

Creating customer value in an Online World- Segmentation (different methods in the virtual space), Popularity of brand pages, Consumer psychographic profiles; Targeting – Consumer targeting, online targeting, deterministic targeting, predictive behavioural and non-deterministic; Positioning Online, E-price, E-promotion; Digitization and Implications to Online marketing mix decisions; Emerging consumer segments in India.

Schiffman, L. G., & Kanuk, L. L. (2003).Consumer behaviour (7th  ed.). Prentice Hall Publications & Pearson Education Publications.

Ahuja, V. (2015). Digital Marketing. New Delhi: Oxford University Press.

Recommended Reading

1. Assael, H. (2001). Consumer behaviour& marketing action  (6th ed.). Thomson Learning Publications.

2. Engel, J. F., Blackwell, R. D., & Miniard, P. W. (2001).Consumer behaviour. Thomson Learning 

Publications.

3. Solomon, M.R. (1998). Consumer behaviour- buying, having & being (4thed.). Prentice-Hall Publications.

4. Hawkins, D. I., & Best, R. J. I. (2002). Consumer behaviour. Implications for marketing strategy (8thed.).                                                                                              

5. Loudon, L. D.& Della Bitta, J. A.(2002).  Consumer behaviour- concepts and applications (4^thed.). Tata McGraw Hill Publications.

Schiffman, L. G., & Kanuk, L. L. (2003).Consumer behaviour (7th  ed.). Prentice Hall Publications & Pearson Education Publications.

The recruitment and selection (also recruitment and staffing) belongs to value added HR Processes. It is defined as the process through which the best individuals are selected among a pool of applicants for particular positions of job. This course is a comprehensive source that analyses the changing employment picture and offers a combination of new and traditional recruitment process.

·         To understand the general Recruitment Process, Types and Strategies.

·         To familiarize the students with online recruitment and social recruiting

·         To help the student in understanding the importance of Employer Branding in Recruitment.

·         To know the Recruitment challenges and Recruitment Ethics.

·         To familiarize with the various Recruitment Tools and importance of Analytics in Recruitment.

Introduction, Traditional Recruitment Sources, Factors Effecting Recruitment and Selection Process, Steps Involved in Recruitment and Selection Process, Recruitment methods, Complete Recruitment life cycle, Sources of Recruitment, Recruitment Types, Recruitment Strategies, Agency Recruitment and In-house Recruitment, Campus Recruitment, What is Headhunting, Recruitment in IT, Cultural Fit-Why Hiring Good People Is No Longer Good Enough.

Electronic Recruitment, Electronic Recruitment Sources, Social and & Technology Recruiting, Popular social media job sites used by people worldwide. What is social recruiting and why does it matter?SWOT Analysis, Online interviews and assessment, Psychometric interview, Competency-Based Recruitment.

Brand Ideology, Employer Brand Positioning and Differentiation,The Discourse of Recruitment Advertising, Does Your Company's Branding Really Matter in Recruiting? Different branding practices, What elements make a strong employment brand, Media Channels and job seekers behavior, Build your brand on social, Candidate Management and Onboarding, Employer Brand Metrics.

The ROI on Recruitment, Panel Selection, Process Management and Confidentiality, Effective communication and feedback, Unethical Recruitment Practices. Candidate privacy and Data Security, Indian Laws for Recruitment and Selection.

Tracking Tools for Staffing Managers and Recruiters. Recruitment Management System‎- Application Tracking System (ATS), Candidate Management System (CMS), Data Analytics, Data-Driven Recruitment, Recruiting Analytics and Reporting, Data Analytics in Recruitment Strategy.

Bock, L (2015) Work Rules!: Insights from Inside Google That Will Transform How You Live and Lead. Hachette Book Group

Yate, M (2014)Knock 'em Dead Hiring the Best: Proven Tactics for Successful Employee Selection. Adams Media

Arthur, D (2008) The Employee Recruitment and Retention Handbook. American Management Association.

Reynolds, DH & Weiner, J (2009) Online Recruiting and Selection. Blackwell Publishing.

Bock, L (2015) Work Rules!: Insights from Inside Google That Will Transform How You Live and Lead. Hachette Book Group

Yate, M (2014)Knock 'em Dead Hiring the Best: Proven Tactics for Successful Employee Selection. Adams Media

Arthur, D (2008) The Employee Recruitment and Retention Handbook. American Management Association.

Reynolds, DH & Weiner, J (2009) Online Recruiting and Selection. Blackwell Publishing.

CIA2 =Midterm Examination

CIA3 =20 marks

End term =100 marks

The aim of this course is to develop a conceptual understanding of the theories associated with and the practices of benefits administration, with a focus on motivational theories and psychological contracts associated with compensation and rewards management. The course looks at the relevance of employee benefits as a talent retention strategy within the total rewards framework employed by an organization. It covers the latest trends and contemporary issues with the practice of benefits administration in relation with motivation and management of knowledge workers.

·         to enable the scholar acquire an understanding of the concepts of benefits and the motivational theories associated with compensation and rewards management

·         to understand the role of benefits in compensation and rewards management

·         to familiarize the researcher with the contemporary themes in benefits administration

Definition, basic concepts of payroll, compensation, rewards and benefits. Components and structure of compensation and rewards management, Nature and structure of employee benefits programs in India, Total rewards framework

Meaning of Knowledge Workers, Theories of Motivation, Theories of Work; Organizational Factors affecting Work; Changing Patterns of Knowledge Work; The Future of Work Concept;

Concept of work commitment; The significance of the social exchange theory in an organizational context, how social contracts develop. Factors influencing knowledge workers’ retention

Concepts; Theories of job satisfaction; Causes and consequences of job satisfaction; Contractual areas relating to job satisfaction; Measurement of job satisfaction; Measurement of Benefits-Level Satisfaction

Literature review of trends in benefits administration, barriers to implementation of effective benefits strategies, 

Akure, P. M. (2016). Personality Traits, Motivation and Knowledge Worker Productivity. University of the Witwatersrand, Faculty of Commerce, Law and Management, School of Economic and Business Sciences.

Armstrong, M. (2007). A Handbook of Employee Reward Management and Practice. London: Kogan-Page.

Beam, Jr., B. T., & McFadden, J. J. (2001). Employee Benefits. Chicago, IL: Dearborn Financial Publishing, Inc.

Bishwas, B. D. (2013). Compensation And Benefit Design: Applying Finance and Accounting Principles to Global Human Resource Management Systems. Upper Saddle River, New Jersey, US: FT Press.

Gagne, M. (2014). The Oxford Handbook of Work Engagement, Motivation, and Self-Determination Theory. Oxford : Oxford University Press .

Griffes, E. J., & Barton, J. W. (1990). Employee benefits programs: management, planning and control. Michigan: Dow Jones-Irwin.

Mowday, R. T., Porter, L. W., & Steers, R. M. (n.d.). Employee-Organization Linkages: The Psychology of Commitment, Absenteesim and Turnover. New York: Academic Press.

Mullins, L. J. (2004). Management and Organizational Behaviour. New Delhi: Dorling Kindersley (India) Pvt. Ltd. .

Schneider, K. (2009). Experience and Knowledge Management in Software Engineering. Verlag Berlin Heidelberg : Springer.

Singh, B. D. (2012). Compensation and Reward Management. New Delhi, India: Excel Books.

Vaiman, V. (2010). Talent Management of Knowledge Workers: Embracing the Non-Traditional Workforce. London: palgrave macmillan.

Akure, P. M. (2016). Personality Traits, Motivation and Knowledge Worker Productivity. University of the Witwatersrand, Faculty of Commerce, Law and Management, School of Economic and Business Sciences.

Armstrong, M. (2007). A Handbook of Employee Reward Management and Practice. London: Kogan-Page.

Beam, Jr., B. T., & McFadden, J. J. (2001). Employee Benefits. Chicago, IL: Dearborn Financial Publishing, Inc.

Bishwas, B. D. (2013). Compensation And Benefit Design: Applying Finance and Accounting Principles to Global Human Resource Management Systems. Upper Saddle River, New Jersey, US: FT Press.

Gagne, M. (2014). The Oxford Handbook of Work Engagement, Motivation, and Self-Determination Theory. Oxford : Oxford University Press .

Griffes, E. J., & Barton, J. W. (1990). Employee benefits programs: management, planning and control. Michigan: Dow Jones-Irwin.

Mowday, R. T., Porter, L. W., & Steers, R. M. (n.d.). Employee-Organization Linkages: The Psychology of Commitment, Absenteesim and Turnover. New York: Academic Press.

Mullins, L. J. (2004). Management and Organizational Behaviour. New Delhi: Dorling Kindersley (India) Pvt. Ltd. .

Schneider, K. (2009). Experience and Knowledge Management in Software Engineering. Verlag Berlin Heidelberg : Springer.

Singh, B. D. (2012). Compensation and Reward Management. New Delhi, India: Excel Books.

Vaiman, V. (2010). Talent Management of Knowledge Workers: Embracing the Non-Traditional Workforce. London: palgrave macmillan.

The aim of this course is to develop an insight into the concept and impact of various flexible work practices followed companies. The major challenges in an organization are scheduling, amount of work to be shared and flexibility in the place of work.  To facilitated employees to work better, companies have real challenge in formulating right policies to accommodate flexible work practices.  The study will link the concepts of flexible work practices to the potential benefits to the employees and the organization. The course focuses on finding the relationship between flexible work practices and employee performance.

Meaning of Flexible Work practices, types of flexible work practices                                               

: Bad Jobs or Not? A Follow-Up Perspective on Temporary Employment: Does the Rise in Non-Standard Employment Mean a Decline in the Quality of Work?

The Flexibility Gap: Employee Access to Flexibility in Work Schedules. Building on Flexibility, Training for Construction: A Comparison of Training Arrangements for Flexible Workers in Indian companies 

Determinants and Consequences of Occupational Stress among Canadian Female Non-Standard Workers in BPO

Functional Flexibility and Occupational Identity in BPO 

The course is designed to understand the importance of corporate action announcements and their influence to share prices. It is very important to understand each and every corporate action especially the latest corporate actions (Future estimated earnings announced by company, Rating given by credit rating agencies, Introduction of a new product or a product recall, Securing a new large contract, Employee layoffs and a change of management). Corporate action which we mention in our project impact a lot to share prices until unless we won’t study these action we cannot predict the movement of share prices or we may suffer a huge loss so to under the movement of share prices we need study these corporate actions and find out how share prices are reacting towards each and every corporate announcement than only can multiple our investment through share market else we can suffer a huge lose.

1.        To understand the importance of corporate actions announcements to monitor the movement of share prices.

2.        To come to a conclusion and find the impact of each announcement.

3.        To understand how this going to help in prediction of share prices and make share market a secure place not a random walk.

Introduction to corporate action – Different types of corporate actions – Announcement

Share market – Stock prices – Market price per share – Face value.

History – Functioning – Trading – contribution to economic growth.

Estimation window – Event window – Post event window.

Future estimated earnings announcement – Credit rating agencies – New product or product recall –Large contract – Employee layoffs – A change of management

1.      Kipronoh Patrick (2014). Stock Price Response to Earnings Announcements at the Nairobi Securities Exchange.

2.      S.V.D.Nageswara Rao and Sreejith U (2013). Impact of Credit Ratings (Upgrade and Downgrade) on Stock Prices in India. Proceedings of 23rd International Business Research Conference.

3.      Yanxuan Chen &Nhut H. Nguyen (2013). Stock Price and Analyst Earnings Forecast around Product Recall Announcements, The University of Auckland, Auckland, New Zealand.

1.      Eugene F. Fama (1974). Random walks in stock market price.

2.      Eugene F. Fama, Lawrence Fisher, Michael C. Jensen and Richard Roll (1969). The Adjustment of Stock Prices to New Information, Vol. 10, No. 1, pp. 1-21

3.      Michael J. Brennan and Patricia J. Hughes (1991). Stock Prices and the Supply of Information, Vol. 46, No. 5, pp. 1665-1691

4.      Ester B. Del Brio, Javier perote and JuliPindado (2003). Measuring the Impact of Corporate Investment Announcements on Share Prices: The Spanish Experience.

5.      Pearl Venkatraman (2015). The share price reaction to credit rating announcement on the Johannesburg Securities Exchange. University of Pretoria.

6.      Xiande Zhao, Yina Li, Barbara B. Flynn (2013). The financial impact of product recall announcements in China, 142 (2013) 115–123.

This course focuses on the design and evaluation of Augmented Reality (AR) systems and applications. With the proliferation of powerful, always-on, Internet-connected mobile devices such as smart phones, tablets and newer head-worn displays, sophisticated applications that combine location-specific content with the current user view are becoming more possible. Application developers for these devices require a broad set of technical and design skills to create effective interactive Augmented Reality experiences. Topics will include an introduction on all kinds of digital marketing as well as marketing using Augmented Reality interaction techniques.This is a course in Marketing that focuses on the basics, importance and the role of marketing using Augmented Reality and how it can be used to improve the customer decision making process. In addition to this, the course will also focus on other digital marketing methods used to help the customer in decision making.

1. Understand how and why to use digital marketing for multiple goals within a larger marketing and/or media strategy 
2. Understand the major digital marketing channels - online advertising: Digital display, video, mobile, search engine, and social media 
3. Learn to develop, evaluate, and execute a comprehensive digital marketing strategy and plan 
4. Learn how to measure digital marketing efforts and calculate ROI 
5. Explore the latest digital ad technologies 

6.      Explain the importance of digital marketing channels, planning, implementing and monitoring promotions through digital technology.

7.      Explain the role of the essential elements of digital campaigns.

What is Digital Marketing- Benefits of Digital marketing-Digital marketing platforms and Strategies- Comparing Digital with Traditional Marketing- Defining Marketing Goals-Latest Digital marketing trends-Case studies of Digital Campaigns-Digital marketing tools

Mobile marketing, Mobile based application marketing, E-mail marketing, Online marketing: Google ad words and re marketing, Website optimisation, Interactive marketing, social media marketing,

Introduction to SMM-What is Social Media-SMM Vs. SMO- Benefits of using SMM-Social Media Statistics-Why use Social Media Marketing-Types of social media marketing-Social Media Strategy.

What is Augmented Reality – Augmented Reality vs. Virtual Reality-Augmented Reality in Marketing-Augmented Reality Experiential Marketing – Applications of Augmented Reality to Marketers-Modes of experiencing Augmented Reality-Case studies of Augmented Reality.

Three dimensional thinking, Virtual tours, Extending Live experiences, Experiencing products in e-commerce settings, Use as a creative social media tool, Case studies of marketing using Augmented reality

• Roberts, M.L. (2003) Internet Marketing: Integrating Online and Offline Strategies. Boston:McGraw-Hill.
• Alexandra Rose, Eleonora Pantano, Daniel Baier Enhancing the online decision-making process by using augmented reality: A two country comparison of youth markets, ELSEVIER journal  of Retailing and Consumer Sciences(2017)
• Dave Chaffey, Fiona Ellis-Chadwick (2015) Digital Marketing, Strategy, implementation and Practice, Pearson Education.

This course is designed by the research supervisor based on the research area ‘Symmetrical Internal Communication, Employee Engagement, and Organizational Commitment’ taken by the research​ ​scholar.​ ​A​ ​thorough​ ​review​ ​of​ ​literature​ ​will​ ​be​ ​undertaken​ ​by​ ​the​ ​scholar.

●     To learn latest trends and issues in Organizational Behaviour

●     To ​ gain​ ​ expert​            ​ knowledge on Employee Engagement, Symmetrical Internal Communication and Organizational Commitment.

On completion of this course the scholar will be able to analyze the latest trends and issues in Organizational Behaviour.

The scholar will be able to apply Employee Engagement, Symmetrical Internal Communication and Organizational Commitment in the real life business scenario.

Functions of communication-communication process-direction of communication-Interpersonal communication-organizational communication-choice of communication channel-persuasive communication-barriers to effective communication-global implications-Understanding Symmetrical Internal communication and its elements

Concepts-framework-impact on organization-individual and organization performance-types of commitment 

Managing Employee Engagement-levels of employee engagement, drivers of engagement -outcomes of engagement

What is Leadership-theories-charismatic leadership and transformational leadership-leading for future; Mentoring- Challenges to leadership construct

Motivating by job design-employee involvement-using benefits to motivate employees-Alternative work arrangements

Organizational culture-what do cultures do-creating and sustaining culture-how employees learn culture-ethical organizational and positive organizational culture-spirituality and organizational culture-global implications

Forces for change-planned change-resistance to change-approaches to managing organizational change-creating culture for change-define organizational development-history of organizational development-core values and ethics of Organizational development-organizational development practitioner and OD process-Interventions-sustaining change, evaluating and ending engagement-global issues in OD-future of OD

Dans, K., & Newstorm, J. W. (1989). Human Behaviour at work-Organziational Behaviour. Singapore: McGraw-Hill.

Grunig, J. E., Dozier, D. M., Ehling, W., Grunig, L. A., Repper, F. C., & White, J. (2008). Excellence in public relations and Communication management. New York,London: Routledge.

Klein, H. J., Becker, T. E., & Meyer, J. P. (2009). Commitment in Organizations: Accumulated Wisdom and new directions. New York,London: Routledge.

Martin, G., & Siebert, S. (2016). Managing people and organizations in changing context. New York,London: Routledge.

Robbins, S. P., & Judge, T. A. (2012). Essentials of Organizational Behaviour. Pearson Education Inc.

Robbins, S. P., Judge, T. A., & Vohra, N. (2012). Organizational Behaviour. Pearson Education Inc.

This course is designed by the research supervisor based on the research area ‘Corporate Social Responsibility’ taken by the research scholar. A thorough review of literature will be undertaken by the scholar.

·         To learn latest theories, concepts, frameworks and terminologies of the Corporate Social responsibility.

·         To gain expert knowledge Corporate Social Responsibility and its various determinants.

·         To understand the trends and evolution in IT Corporates.

·         Understand various Employee based Corporate Social responsibility schemes and its impact on the Community Capacity building.

Introduction to CSR:

Meaning & Definition of CSR, History & evolution of CSR. Concept of Charity, Corporate philanthropy, Corporate Citizenship, CSR-an overlapping concept. Concept of sustainability & Stakeholder Management.

CSR through triple bottom line and Sustainable Business; relation between CSR and Corporate governance; environmental aspect of CSR; Chronological evolution of CSR in India; models of CSR in India, Carroll's model; drivers of CSR; major codes on CSR;Initiatives in India

International framework for corporate social Responsibility, Millennium Development goals, Sustainable development goals, Relationship between CSR and MDGs.United Nations (UN) Global Compact 2011.

UN guiding principles on business and human rights.OECD CSR policy tool, ILO tri-partite declaration of principles on multinational enterprises and social policy

CSR-Legislation In India & the world. Section 135 of Companies Act 2013.Scope for CSR Activities under Schedule VII, Appointment of Independent Directors on the Board, and Computation of Net Profit’s Implementing Process in India

Identifying key stakeholders of CSR & their roles, Role of Public Sector in Corporate, government programs that encourage voluntary responsible action of corporations. Role of Nonprofit &Local Self- Governance in implementing CSR; Contemporary issues in CSR & MDGs. Global Compact Self- Assessment Tool, National Voluntary Guidelines by Govt. of India. Understanding roles and responsibilities of corporate foundations

Review current trends and opportunities in CSR.CSR as a Strategic Business tool for Sustainable development. Emergence & Importance of Employee focused CSR programs in corporates, CSR and Social Capital formation, Community Capacity Building and CSR, Review of successful corporate initiatives & challenges of CSR.Case Studies of Major CSR Initiatives.

1.             May, S.; Cheney, G. and Roper, J. (2007). The Debate over Corporate Social Responsibility, Oxford University Press.

2.             Unerman, J., Bebbington, J., O’Dwyer, B. (2007), Sustainability Accounting and Accountability, Routledge (more info HERE).

3.             Vogel, D. (2005). The Market for Virtue: The potential and limits of Corporate Social Responsibility, Brookings. (more info HERE)

4.             Werther Jr., W.B. and Chandler, D. (2006). Strategic Corporate Social Responsibility: Stakeholders in a global environment, Sage.

1.             Wayne Visser, Nick Tolhurst, The World Guide to CSR

2.             C V Baxi&Ajit Prasad, Corporate Social Responsibility: Concepts and Cases

3.             Daniel C. Esty and P J Simmons, The Green to Gold : Business Play Book

4.             A. C. Fernando, Business Ethics and Corporate Governance

5.             Jeanne Bell, Jan Masoka, Steve Zimmerman, Non Profit Sustainability: Making strategic decisions for Financial viability

This course is designed by the research supervisor based on the research area ‘Consumer Psychographic Traits and Buying Behavior’taken by the research scholar. A thorough review of literature will be undertaken by the scholar.

·         To learn latest theories, concepts, frameworks and terminologies of the buying behaviour

·         To understand the buying behaviour with respect to Fast Fashion

Understand various psychographic traits of consumers and its impact on compulsive buying

Defining Consumer Behavior; Scope and Application of Consumer Behavior, Why Study Consumer Behavior, The Interdisciplinary Nature of Consumer Behavior, Approaches to Consumer Behavior in Research, Quantitative Research, Qualitative Research.

Various Psychographic traits; Customer division on basis of social class, life style and personality. Social Influences- In-group versus out-group influences, role of opinion leaders in diffusion of innovation and in purchase process.Value psychographic traits of fashion consumer- Social value, Involvement in Psychographic traits of fashion consumer

Theory of consumer addiction in consumer behavior and its application; Theory of reasoned action and its application, Impulsive buying and compulsive buying difference; Consumer buying behavior models

Fast fashion and its features; Fashion cycle and Fad; Fast Fashion in Indian market; Traditional fashion and fast Fashion; fast fashion Brands. Fast fashion and its effect on environment, Buying accumulation and reluctance to discard

Variables inValue Psychographic traits; Scales to measure Value Psychographic traits variables. Measurement scales- Buying accumulation, reluctance to discard, Social media, Social status, Innovativeness, Fashion Interest, Fast Fashion 

1. Schiffman, L.G., Kanuk, L.L., & Kumar, S.R. (2011). Consumer Behaviour. (10th ed.). Pearson.
2. Solomon, M.R. (2009). Consumer Behaviour – Buying, Having, and Being. (8th ed.) New Delhi: Pearson Education.
3. Blackwell, R.D., Miniard, P.W., & Engel, J. F. (2009). Consumer Behaviour. New Delhi: Cengage Learning.

1. Schiffman, L.G., Kanuk, L.L., & Kumar, S.R. (2011). Consumer Behaviour. (10th ed.). Pearson.