Department of
BUSINESS-STUDIES-AND-SOCIAL-SCIENCES






Syllabus for
Master of Business Administration (Tourism and Travel Management)
Academic Year  (2019)

 
1 Semester - 2019 - Batch
Paper Code
Paper
Hours Per
Week
Credits
Marks
BFOC122 COMMUNITY OUTREACH PROJECT 2 0 0
BMTA131 FRENCH LANGUAGE l 4 4 100
BMTA132 MANAGEMENT CONCEPTS AND ORGANIZATIONAL BEHAVIOR 4 4 100
BMTA133 ACCOUNTING FOR MANAGERS 4 4 100
BMTA134 PRINCIPLES, POLICIES AND PRACTICES OF TOURISM 4 4 100
BMTA135 TOURISM RESOURCES AND PRODUCTS 4 4 100
BMTA136 HERITAGE TOURISM 4 4 100
FOC112 SKILL DEVELOPMENT 2 1 100
2 Semester - 2019 - Batch
Paper Code
Paper
Hours Per
Week
Credits
Marks
BFOC222 RESEARCH COMPETENCY 4 0 0
BMTA231 FRENCH LANGUAGE II 3 4 100
BMTA232 RESEARCH METHODOLOGY 4 4 100
BMTA233 TOURISM MANAGEMENT INFORMATION SYSTEM 4 4 100
BMTA234 GEOGRAPHY FOR TOURISM 4 4 100
BMTA235 FINANCE FOR MANAGERS 4 4 100
BMTA236 TRAVEL CONSULTANCY AND TOUR OPERATIONS 4 4 100
BMTA281 LIVE PROJECT I 2 4 100
FOC212 SKILL DEVELOPMENT 2 1 100
3 Semester - 2018 - Batch
Paper Code
Paper
Hours Per
Week
Credits
Marks
BMTA 336 SUSTAINABLE AND GREEN TOURISM 4 4 100
BMTA331 MANAGERIAL COMMUNICATION 4 4 100
BMTA332 ECONOMICS AND BUSINESS ENVIRONMENT 4 4 100
BMTA333 INNOVATION AND ENTREPRENEURSHIP IN TOURISM 4 4 100
BMTA334 MARKETING FOR HOSPITALITY AND TOURISM 4 4 100
BMTA335 VISITOR ATTRACTION MANAGEMENT 4 4 100
BMTA381 INTERNSHIP 3 6 100
BMTA382 LIVE PROJECT II 3 4 100
FOC311 PROFESSIONAL EXCELLENCE 2 1 100
MTA381 INTERNSHIP 3 6 100
MTA441A INTERNATIONAL AIR TICKETING 4 4 100
MTA441B EVENT MANAGEMENT 4 4 100
MTA442A AIRLINE AND CARGO MANAGEMENT 4 4 100
MTA442B HOTEL OPERATIONS AND MANAGEMENT 4 3 100
4 Semester - 2018 - Batch
Paper Code
Paper
Hours Per
Week
Credits
Marks
BFOC421 TRADE NEGOTIATION AND LEADERSHIP 2 0 0
BMTA 481 DISSERTATION 3 6 100
BMTA431 CUSTOMER RELATIONSHIP MANAGEMENT IN TOURISM AND HOSPITALITY 4 4 100
BMTA432 BUSINESS POLICY AND STRATEGIC MANAGEMENT 4 4 100
BMTA433 HUMAN RESOURCE MANAGEMENT AND LABOUR LAWS 4 4 100
BMTA441 A INTERNATIONAL AIR TICKETING 4 4 100
BMTA441B MEETINGS, CONVENTIONS AND EXPOSITIONS MANAGEMENT 4 4 100
BMTA442 A AIRLINE AND CARGO MANAGEMENT 4 4 100
BMTA442B HOTEL OPERATIONS AND MANAGEMENT 4 4 100
        

  

Assesment Pattern

EVALUATION PATTERN

Students are evaluated for each paper on the basis of written examination and continuous internal assessment. Each paper carries maximum of 100 marks and is evaluated as follows:

End Semester Exam (ESE)

30%

Mid Semester Exam (CIA-II)

25%

Continuous Internal Assessments (CIA- I & III)

40%

Attendance

05%

Total

100%

·                     In aggregate for each paper, for internal and end semester put together, at least 40 marks out of 100 must be secured to pass in that paper.

Examination And Assesments

Quiz Sessions

Assignments

Field study reports

Periodic Tests

Assessment of Class Participation in case studies and discussions

Any other appropriate method identified by the instructor that would ensure objective assessment of the student performance.

Department Overview:
The Department of Tourism Studies was established in 1999, dedicated to the motto of excellence and service. The Department is committed for the overall development of an individual through academic excellence, professional competence, personal, interpersonal and societal skills. Christ University became the premier educational institute in Karnataka to introduce a two-year Post-graduate Programme in Tourism Studies- MBA (Tourism and Travel Management). Presently, the Programme is offered by the School of Business Studies and Social Sciences, Christ University ? Bannerghatta Road Campus. With a focus on Greater Academia and stronger Industry Relations, the Discipline gives emphasis on Research and development. It also offers Ph.D, M.Phil and BBA (Tourism and Travel Management) courses. The School of Business Studies and Social Sciences is an IATA/UFTAA Authorized Training Centre for international travel and tourism training programmes. Driven with a strong and sound set of core values, the Discipline has always endeavored to empower students to face the challenges in the rapidly growing travel, tourism and hospitality industry. The Discipline imparts training in tourism and travel industry management and related areas. It provides opportunities to students to connect with various Bodies and Associations within the tourism industry in such a way that they are equipped professionally in the vocation of tourism.
Mission Statement:
Vision Excellence and Service Mission Department of Tourism Studies is a platform to develop human resources to make effective interventions in the society through personal and professional excellence.
Introduction to Program:
The Department of Tourism Studies was established in 1999, dedicated to the motto of excellence and service .The Department is committed for the overall development of an individual through academic excellence, professional competence, personal, interpersonal and societal skills. Christ University became the premier educational institute in Karnataka to introduce a two-year Post-graduate Programme in Tourism Studies- Master of Tourism Administration (MTA). The Department aims to provide training in tourism and travel industry management and related subjects. It provides students opportunities to connect with various Bodies and Associations within the tourism industry in such a way that they are equipped professionally in the vocation of tourism. The Department also aims to conduct, promote and institute research in the field of tourism likely to be conducive in its promotion and development and to publish the result of the research conducted thereof. It also aims to undertake and provide publications of suitable literature comprising of journals, books, and research papers in the area of tourism. ATNA-Journal of Tourism Studies from the Department of Tourism Studies brings out scholarly research articles in the field of travel, tourism and hospitality sector.
Program Objective:
Programme Specific Objectives: 1. To develop the students with professional and academic inputs to adapt to the requirements of the changing travel, tourism and hospitality industry. 2. To offer Comprehensive teaching and learning techniques including case studies, role-plays, group discussions, presentations, group research and travel laboratories. 3. To offer tailor made programs with both theory and skill developments as a part of the Curriculum. 4. To offer Field oriented activities to know and promote value -additions for people and places. 5. To enable students to be take up sector relevant studies, for presentations to be made and working experiences through internships. 6. To provide strong emphasis in communication, customer relations and service. 7. To create professionals who can succeed in the industry which has no regional, gender, language or age barriers and where talent reaps success. Programme Specific Outcomes: 1. Students will receive an overall development through academic excellence and professional competence, all revolving around the tourism and travel industry 2. Students will be able to demonstrate a very high level of maturity in using the knowledge gained through learning, and created through research for the betterment of the community through sound decision making 3. Students would have developed pure talent with the aptitude and attitude to succeed in the tourism and travel industry by overcoming all regional, gender, language and ag

BFOC122 - COMMUNITY OUTREACH PROJECT (2019 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:2
Max Marks:0
Credits:0

Course Objectives/Course Description

 

Develop and implement community outreach and service-learning programs that address community needs of people in the neighbouring communities, so as to develop and implement community-based training programmes in tourism, at the undergraduate level.

Learning Outcome

1. Identify and foster collaborations with other colleges and government agencies so as to enhance Interprofessional Tourism Education and service learning activities

2. Build and develop opportunities for students to engage and strengthen the existing service learning events, co-curricular activities,  and outreach programmes in tourism literacy and advocacy

3. Work with current institutional partners with residency programmes to evaluate possible partnerships with existing programmes

Unit-1
Teaching Hours:30
.
 

.

Text Books And Reference Books:

NIL

Essential Reading / Recommended Reading

NIL

Evaluation Pattern

1. Planning and implementation issues: How well was the program or initiative planned out, and how well was that plan put into practice?

2. Assessing attainment of objectives: How well has the program or initiative met its stated objectives?

3. Impact on participants: How much and what kind of a difference has the program or initiative made for its targets of change?

4. Impact on the community: How much and what kind of a difference has the program or initiative made on the community as a whole?

BMTA131 - FRENCH LANGUAGE l (2019 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:100
Credits:4

Course Objectives/Course Description

 

Course DescriptionTourisme.com, the proposed method for the I MBA (T&T) programme has been conceived for beginners or people desirous of enriching their linguistic knowledge for professional use in the tourism industry. The immediate practice of the acquired linguistic competencies kindles in the learner the curiosity and the interest to observe, question and finally the competence to use them.

Learning Outcome

Course Learning Outcome – Enhancement of linguistic competencies and sharpening of written and oral communicative skills. 

Unit-1
Teaching Hours:20
First contacts
 

    

1.      Introducing oneself and speaking about one’s job                                           5hrs.

2.      Introducing one’s agency                                                                             5hrs.

3.      Engaging in a phone conversation                                                                 5hrs.

Getting in touch by writing                                                                          

Unit-2
Teaching Hours:20
Welcoming
 

 

1.      Giving information at the airport                                                                  5hrs.

2.      Welcoming the passengers                                                                            5hrs.

3.      Giving information to the travellers                                                              5hrs.

 

4.      Selling a train ticket                                                                                    5hrs.

Unit-3
Teaching Hours:20
Animation
 

                                     

1.      Planning a programme                                                                                 5hrs.

2.      Proposing a village holiday                                                                          5hrs.

3.      Giving information about different programmes                                             5hrs.

 

4.      Evaluating a programme                                                                              5hrs.

Text Books And Reference Books:

Essential Reading

1.      Course  Text : Corbeau, Sophie ; Chantal Dubois ; Jean-Luc Penfornis. Tourisme.com Cours de français professionnel du tourisme. Paris :Clé International, 2002.

 

Recommended Reading

 

1.      French websites like Bonjour de France, FluentU French, Learn French Lab, Point du FLE etc.

Essential Reading / Recommended Reading

Essential Reading

1.      Course  Text : Corbeau, Sophie ; Chantal Dubois ; Jean-Luc Penfornis. Tourisme.com Cours de français professionnel du tourisme. Paris :Clé International, 2002.

 

Recommended Reading

 

1.      French websites like Bonjour de France, FluentU French, Learn French Lab, Point du FLE etc.

Evaluation Pattern

Students are evaluated for each paper on the basis of written examination and continuous internal assessment. Each paper carries maximum of 100 marks and is evaluated as follows:

 

End Semester Exam (ESE)

30%

Mid Semester Exam (CIA-II)

25%

Continuous Internal Assessments (CIA- I & III)

40%

Attendance

05%

Total

100%

 

·                     In aggregate for each paper, for internal and end semester put together, at least 40 marks out of 100 must be secured to pass in that paper.

BMTA132 - MANAGEMENT CONCEPTS AND ORGANIZATIONAL BEHAVIOR (2019 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:100
Credits:4

Course Objectives/Course Description

 

Course Description:

This course will help the learners to understand 3 prominent areas that will help them become effective managers. First, the course covers the basic foundational knowledge about management. This knowledge will help the learners to understand the competencies needed to become good managers. The course focuses on ways to develop the learners’ planning, decision-making and organizing skills. Second the learners are familiarized with the processes and behavioural patterns of prospective employees / employees at their individual, group and organizational levels. It not only focuses on the patterns and processes of employees’ behaviour, but explores the reasons behind their behaviour patterns. This area helps the learner to understand and predict the behaviour of individuals and teams and ways to influence such behaviour patterns to suit to the organizational requirements. Third and final, the course also exposes the learners to analyze the ethical way of conducting business, importance of corporate social responsibility of organizations in tourism, travel and hospitality industry towards its various stake holders and explores the impact of unethical practices on their performance and existence.

Course Objectives:

1.To understand the fundamental management concepts in the form of managerial knowledge

2.To enhance the planning, decision-making and organizing skill sets of the learners (through various pedagogical tools)

3.To explore the dynamics of behavioural processes of employees

4.To understand the ethical and unethical practices prevailing it organizations and its impact

Learning Outcome

Learning Outcomes:

1.The learners will have basic knowledge about managerial functions, roles and qualities needed for effective management

2.The learners can confidently develop plans, make managerial decisions by analyzing case simulations expanding to real managerial dilemmas

3.The learners will have basic knowledge about the behavioural processes of employees at their individual, team and organizational levels which will enhance their interpersonal and social skills

4.The learners can confidently recommend ways to ethical conduct of business  

Unit-1
Teaching Hours:6
UNIT I Management: Science, theory and practice (Level of Knowledge: Conceptual)
 

Definition of management – nature and significance – objectives of management – levels of management – principles of management – need for principles – management vs. administration – functions of management – role, attributes and qualities of manager – approaches to management.

Unit-2
Teaching Hours:8
Planning and Decision making (Level of Knowledge: Advanced)
 

Nature and purpose of planning – types of plans – steps in planning – planning process – advantages and limitations of planning - objectives: nature of objectives – process of managing by objectives – strategies, policies and planning premises: nature and purpose of strategies and policies; Decision Making - techniques and processes.

Unit-3
Teaching Hours:7
Organizing and Controlling (Level of Knowledge: Advanced and Application)
 

Nature and purpose of organizing – formal and informal organization – organization levels and span of management – Types of organizational structure - Meaning – nature of organizational control - basic control process – techniques and tools of control – designing control systems

Unit-4
Teaching Hours:6
Introduction to Organizational Behaviour (Level of knowledge: Basic)
 

Meaning – definition - nature – elements – fundamental concepts –approaches to the study of Organizational Behaviour - historical development of Organizational Behavior – model of Organizational Behaviour – scope of OB – OB systems – challenges and opportunities for OB.

Unit-5
Teaching Hours:9
Foundations of Individual Behaviour (Level of knowledge: Conceptual)
 

Meaning and definition – determinants of personality – personality traits- major traits influencing OB - Big five model of personality: Theories of personality - trait theory -psychoanalytic theory - social learning theory. Perception: meaning and definition - perceptual process–factors influencing perception-The link between perception and individual decision making – perceptual biases/errors – honing perceptual skills

Unit-6
Teaching Hours:8
Motivation and Leadership (Level of knowledge: Advanced)
 

Meaning – theories of motivation - content theories: Maslow’s, Herzberg’s, Alderfer’s and McClelland’s theories - process theories: Equity theory of Stacy Adam’s and Vrooms Expectancy theory. Meaning – theories of leadership – Trait theory – Leader Behaviour theory – Contingency theory (Fielder model, Leader Member Exchange theory, Leader Participation model)

Unit-7
Teaching Hours:8
Group Dynamics and Conflict Management (Level of knowledge: Conceptual)
 

Nature and purpose of organizing – formal and informal organization – organization levels and span of management – Types of organizational structure  - Meaning – nature of organizational control - basic control process – techniques and tools of control – designing control systems

Unit-8
Teaching Hours:8
Business Ethics and CSR (Level of knowledge: Conceptual)
 

Meaning – Ethics, moral conduct and business ethics - ethical and unethical behaviour – nature/characteristics – objectives – importance – levels of ethics - CSR – Introduction and meaning – importance of CSR – stakeholders involved in CSR – Responsibility to each stakeholder – managing stakeholder issues - CSR reporting and audit – How organizations shape ethical conduct – Relationship between ethics and CSR – Service learning - CASE STUDY

Text Books And Reference Books:

1.Harold, K., & Heinz, W. (2012), Essentials of management, (8thed.). Singapore: McGraw-Hill Education.

2.Robbins, S. P., Judge, T.A., & Vohra, N. (2016). Organizational Behavior. (16th ed.) Pearson Publishing.

Essential Reading / Recommended Reading

1.Aswathappa, K. (2012), Organizational Behavior, (5thed.). Himalaya Publishing House

2.Bhattacharyya. (2016), Organizational Behavior. (2nd ed.) Oxford University Press India

3.George, J. M., & Jones, G. R. (2009), Understanding and Managing Organizational Behavior.   (5thed.). Pearson Education.

4.Luthans, F. (2014), Organizational Behavior, (8thed.). McGraw Hill Publication.

5.Terry, G. R. (1972), Principles of Management. Homewood, IL: R.D. Irwin.

6.Tripathi, P. C., & Reddy, P. N. (2008), Principles of Management. New Delhi: Tata McGraw-Hill Education.

Evaluation Pattern

End Semester Exam (ESE):30%

Mid Semester Exam (CIA-II): 25%

Continuous Internal Assessments (CIA- I & III): 40%

Attendance: 05%

Total:100%

 

BMTA133 - ACCOUNTING FOR MANAGERS (2019 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:100
Credits:4

Course Objectives/Course Description

 

  • To equip students with Accounting skills so that they could prepare, analyze and interpret accounts related issues in Tourism.
  • To enable them to be successful executives in hotels, travel agencies with this knowledge of Accounting.

Learning Outcome

In depth understanding of fundamental accounting concepts and practice enhances users’ ability to apply such concepts to make better informed managerial decisions.

Unit-1
Teaching Hours:15
Accounting concepts and principles
 

Accounting conventions and principles; Double entry system of accounting, journalizing of transactions; ledger posting and  Meaning of subsidiary books -Types of subsidiary books -Preparation of Cash Book – Single column& three column Cash book

Unit-2
Teaching Hours:15
Final Accounts and Hotel Accounts
 

Trial Balance and Its Preparation - Final Accounts of Sole Proprietary concerns.-Trading, Profit and Loss Account and Balance Sheet of Sole proprietary Concern - Performa of Company’s Final accounts. -Accounts of Hotel Industry. Calculation of occupancy rate and room rent.

Unit-3
Teaching Hours:15
Analysis of Financial Statements
 

Meaning and Need of financial analysis. Tools of financial analysis -Comparative Income Statements- Comparative Balance Sheet- Common Size Income Statements-Common Size Balance Sheet. Ratio Analysis-Meaning, Uses of Ratio Analysis-Limitations-Classification of Ratio -.Liquidity Ratios-Current Ratio - Quick Ratio- Turn Over Ratios-Inventory Turn Over Ratio - Debtors Turn Over Ratio,-Creditors Turn Over Ratio - Working Capital Turn Over Ratio- Solvency Ratios-Debt-Equity Ratio-Proprietary Ratio, Fixed Assets to Net Worth Ratio, Fixed Assets Ratio - Interest Coverage Ratio - Profitability Ratios-Gross Profit Ratio - Operating Ratio - Operating Profit Ratio, Expenses Ratio - Net Profit Ratio - Overall Profitability Ratios-Return on Shareholder’s Investments- Return on Equity Capital, Earnings Per Share -  Problems on the above -  Preparation of Balance Sheet from given ratios excluded.

Unit-4
Teaching Hours:12
Methods of Cost Accounting Relevant to Tourism Industry
 

Concepts – Classification of Costs – Preparation of Cost Sheet.Operating Costing (Transport Costing) - Preparation of Operating Cost Sheet.

Unit-5
Teaching Hours:3
Recent concepts in Financial Accounting
 

Global financial reporting, - GAAPs and IFRSs, IAS, Indian GAAP and US GAAP, Foreign currency accounting, Inflation Accounting, Human Resource Accounting, Environmentaccounting, Responsibility Accounting.

Text Books And Reference Books:

Arora, M. N.  (2013). Management Accounting.Himalaya Publishing House.

M.Y. Khan and P.K. Jain. (2013), Management Accounting: Text, Problems and Cases. (6th ed.) McGraw Hill Education India Private Limited

Essential Reading / Recommended Reading

 

Anil, K. S., Rajesh, K. V., and Mariyappa.(2010). Financial Accounting.Himalaya Publishing House.

 

Arora, M. N. (2010). Cost and Management Accounting.Himalaya Publishing House.

 

Jain, S.P., &Narang, K. L. (2011).Advanced Accounts – part I. Kalyani Publishers.

 

Maheshwari, S.N., &Sharad, K. M. (2009).Financial Accounting for Bba.(1st .ed). New Delhi: Vikas Publishing House.

 

Shukla, M.C., Grewal, T.S., & Gupta, S.C. (1999).Advanced Accounts. (Vol.1). New Delhi: S. Chand & Co.

 

Evaluation Pattern

CIA 1: 20 Marks (2 components)

CIA 2: 25 Marks (MSE)

CIA 3: 20 Marks (2 components)

Attendence: 5 Marks

BMTA134 - PRINCIPLES, POLICIES AND PRACTICES OF TOURISM (2019 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:100
Credits:4

Course Objectives/Course Description

 

Course Description

This paper will provide a through overview of tourism industry and summarize and demonstrate a broad understanding of tourism in a national and global perspective.  Historical and contemporary developments of tourism are discussed. The learners will be able to describe how related impacts/ aspects of tourism policies, principles and practices will affect the community and a destination region.

 

Course Objectives:

  • It is to introduce to the discipline of Tourism and various aspects that constitute the concept of Tourism
  • To enable students to understand the rudiments of Tourism with futuristic view

.

Learning Outcome

This course introduces   the discipline of Tourism and various aspects that constitute the concept of Tourism. The course also enables students to understand the rudiments of Tourism with futuristic view

Unit-1
Teaching Hours:10
Understanding Tourism and the Tourism Industry
 

Introduction to Tourism: Themes, concepts and issues – Defining Tourism-Tourism System – Leiper’s Model -Globalization and production and consumption of tourism -The evolution and development of tourism- The origins of modern tourism-understanding tourism demand-The elements of tourism demand-Measuring Tourism Demand-Tourism Statistics- Objectives, Types and Methods. Tourism -Measuring demand: problems and challenges- Current Trends in domestic and global

Unit-2
Teaching Hours:14
Motivation and Understanding tourist as consumer
 

Definition-Basic motivations of tourism – Categories of Tourist motivation - Other elements of motivation for tourism -Motivation and decision making in tourism-The tourist as consumer-Tourist Motives-Theoretical and conceptual approaches to tourist motivation-Tourist Roles-Factors influencing tourist motivation-Nationality and national identity-Tourism and work-social class and income-Tourist motivation and segmentation-

Unit-3
Teaching Hours:12
Understanding and Managing Tourism Supply
 

Common Features of Tourist Destinations – Components of Destination Amalgam The determinants of tourism supply-The influence of global transnational companies-The tourism supply chain-The management of tourism supply-planning and managing the tourist experience-Tourism planning process-key factors which interact to shape the tourist experience-The Role of Public sector in Tourism-Tourism Policy-The public policy- framework for tourism-Marketing Tourism and NTO-National Tourist Organizations, Functions of Tourism Organizations Roleof international multinational, state and local tourism organizations in formulating  tourism policies - National Tourism Policy of India, Karnataka State tourism Policy  

Unit-4
Teaching Hours:14
The Impacts of Tourism
 

Economic Impacts-Positive and negative economic impacts-Measuring the economic impacts of Tourism- The tourism satellite account-Social and cultural impacts-The nature of socio cultural impacts-factors influencing socio-cultural impacts. The demonstration effect-The socio-cultural effects of tourism-Framework for measuring socio-cultural impacts-Tourism and local communities-planning and management issues-Environmental impacts of tourism-The nature and scope of the environmental impacts-of tourism-Tourism destination development and environmental impacts-Positive and negative environmental impacts of tourism.

Unit-5
Teaching Hours:10
-Trends and themes in the use of tourist resources and Managing Tourism Activities
 

Urban tourism-Rural Tourism- Coastal and Resort Tourism-Tourism in the less developed world-Tourist health and safety- Managing tourist health and safety issues-global challenges for tourism-The future of tourism-– Future tourism perspectives – Demographic – Political – Technological changes- Changing Business

Text Books And Reference Books:

Essential Reading

Page J Stephen and Connell Joanne, (2006) . Tourism : a modern synthesis, Thomson Learning.

Cooper, C., Fletcher, J., Fyall, J., Gilbert, D., &Wanhill, S. (2008). Tourism: Principles and          practice. Prentice Hall.

Swain Sampad Kumar, Mishra Jitendra Mohan,(2012),Oxford University Press.

 

Recommended Reading

Goeldner, C. R., & Ritchie J.R, B. (2012). Tourism Principles, Practices,Philosophies. wiley            India.

Hall, C. M. (2008).Tourism planning: Policies, processes & relationships. Pearson/Prentice           Hall.

Holloway, J. C., & Taylor, N. (2006).The business of tourism . Financial Times Prentice Hall.

Laws, E., Richins, H., Agrusa, J., & Scott, N. (2011).Tourist destination governance:         Practice, theory and issues .Cabi Publishers.

 Wall, G., & Mathieson, A. (2006).Tourism: Change, impacts, and opportunities. Pearson          Prentice Hall.

 

Walker, J. R., & Walker, J. T. (2011).Tourism concepts and practices.Pearson Education India publications.

Essential Reading / Recommended Reading

Essential Reading

Page J Stephen and Connell Joanne, (2006) . Tourism : a modern synthesis, Thomson Learning.

Cooper, C., Fletcher, J., Fyall, J., Gilbert, D., &Wanhill, S. (2008). Tourism: Principles and          practice. Prentice Hall.

Swain Sampad Kumar, Mishra Jitendra Mohan,(2012),Oxford University Press.

 

Recommended Reading

Goeldner, C. R., & Ritchie J.R, B. (2012). Tourism Principles, Practices,Philosophies. wiley            India.

Hall, C. M. (2008).Tourism planning: Policies, processes & relationships. Pearson/Prentice           Hall.

Holloway, J. C., & Taylor, N. (2006).The business of tourism . Financial Times Prentice Hall.

Laws, E., Richins, H., Agrusa, J., & Scott, N. (2011).Tourist destination governance:         Practice, theory and issues .Cabi Publishers.

 Wall, G., & Mathieson, A. (2006).Tourism: Change, impacts, and opportunities. Pearson          Prentice Hall.

 

Walker, J. R., & Walker, J. T. (2011).Tourism concepts and practices.Pearson Education India publications.

Evaluation Pattern

Students are evaluated for each paper on the basis of written examination and continuous internal assessment. Each paper carries maximum of 100 marks and is evaluated as follows:

 

End Semester Exam (ESE)

30%

Mid Semester Exam (CIA-II)

25%

Continuous Internal Assessments (CIA- I & III)

40%

Attendance

05%

Total

100%

 

·                     In aggregate for each paper, for internal and end semester put together, at least 40 marks out of 100 must be secured to pass in that paper.

BMTA135 - TOURISM RESOURCES AND PRODUCTS (2019 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:100
Credits:4

Course Objectives/Course Description

 

Course Description

This paper attempts to provide a perspective on the various tourism products and resources of India. Also aims at providing theoretical knowledge of the tourism industry and related sectors, including knowledge of travel and tourism products and services, the infrastructure on which they depend and the transport system needed to operate them.

 

Course Objectives

 

This course aims at developing the knowledge of Tourism Products, Assets and Resources of India. The module aims at creating a systematized method of classifying the various products and resources and examining them. The course also studies the culture, people and heritage, other ancillary activities such as arts, crafts, The course will also examine the location, importance, popularity and accessibility through various modes of transport, facilities available with each type of location in perspective.

 

Learning Outcome

Learning Outcome

This paper helps the students to develop knowledge of tourism products, assets and resources of India. Students will also receive an overview on the culture, people, heritage and other cultural resources.

 

Unit-1
Teaching Hours:12
Product, Distributionand Market Innovation
 

Tourism Product- Review of Tourism Products -Elements and characteristics of tourism products - Tourism Product Life Cycle, typology of tourism products. Tourism and Travel vendors – products and the end users – Tourism Services – features – serving traveller needs – levels of distribution channels for tourism products- one level – two level and three level tourism distribution channels – consolidators and travel clubs – Tourism Circuits- Tourism information sources and services. Product planning (producers, products, the market and needs)-Product development: challenges and solutions-Product analysis and planning: SWOT analysis; features and benefits analysis

Unit-2
Teaching Hours:10
Natural Resources
 

Tourist Resources –-Natural Tourist Resources – Existing use patterns vis-à-vis potential with relation to varied landforms:Mountains; Mountain Tourist Resource – with special reference to the Himalayas and other Hill Stations:Case studies of Mussoorie, Nainital,Munnar and Ooty.

Desert Resources in India – Creating total customer experience- Safaris, Festivals.Beaches , coastal areas& Islandsas Tourist Product - Features of Beaches and Islands ­- Designing, Marketing of beach tourism destinations.

Unit-3
Teaching Hours:13
Tourism Development and Culture
 

Performing Arts of India;  Classical Dances and Indian Folk Dances, Music; Carnatic & Hindustani  Music, Regional Music, Musical Instruments; String, Wind, Percussion, Ghana Musical Instruments, Handicrafts of India; Craft melas- Marketing of Handicrafts. Indian Painting - Characteristic features- Medieval and Modern Paintings. Museums and their role-Role of Museums in preservation of art Heritage- Role of Museum in Special Interest Tourism. Designing of Religious tourism products, Issues & consideration for designing religious tourism product, Characteristic of religious tourism product. Potential of Ethnic or Rural tourism in India ( Fairs, Festivals)-  Designing of product-  Issues and considerations

Unit-4
Teaching Hours:15
International Rail, Car,Air and Cruiseline Tourism Products
 

Rail Transportation – origin and growth – AMTRAK and VIA RAIL. Canada Services AMTRAK accommodation and classes of service – International Passenger Rail Service – EURAIL system – Brit Rail – Channel Tunnel-Tube-Indian Railways – Ind Rail passes – Notable Indian Trains - Rail travel in Japan.  Automobiles – motor coaches / Car Rentals – Origin of Car Rental Market Car rental procedures– Car rental procedure reservation – Insurance – Maintenance – Car rental procedures –Emergencies and Accidents– The rental agreement – The Air line Industry – charter airlines and Passenger Air craft. Airline Deregulation Act - The Hub and spoke system – Effect of Deregulation -Reservation policies – children and Infants – Passenger check in and Baggage transport. Cruise ships – Ports - cruise categories – volume, premium , luxury and speciality cruises – cruise accommodation and deck plan – facilities, Basics of planning a cruise – popular cruise itineraries.

Unit-5
Teaching Hours:10
Types of Destinations, Commercial/Heritage attractions
 

Destinations – Conceptual Tourist Destinations -Evolving Concepts Of Tourism Destinations - classifying destinations. Foundations for understanding Attractions and Entertainment, Similarities and Differences between Heritage Attractions and commercial attractions.  Heritage attractions – museums and historical sites – zoos and aquariums – parks and preserves –- Commercial attractions – Amusement Parks, Gaming Shopping – live entertainment. – sporting activities – winter ski resort – golf resorts – spas – casino resort – integrated resorts – commercial recreation and clubs – meetings conventions and expositions.

 

Text Books And Reference Books:

Cook, A R., Yale, J. L., et al, (1999).The Business of Travel.  Prentice Hall Edn.

Essential Reading / Recommended Reading

Acharya, R. (2002). Tourism and Cultural Heritage of India. Jaipur: ROSA Publication.

Basham, A. L. (2000).The Wonder that was India. New Delhi: Rupa and Com publications.

Foster, L. D. (1994).Tourism Management. New York: Amazon publication.

Hussain,A.K.(1999). The National Culture of India. New Delhi: National Beek Trust.

Jagmohan, N. (2004). Tourist Guide and Tour Operations. New Delhi: Kaniska     Publisher.

The Gazette of India.(1998). History and Culture. (Vol.2). New Delhi: publication division,       Ministry of Information and Broadcasting, Government of India.

Walker. (1999). Introduction to Hospitality. New York: Delmar Publishers.

Evaluation Pattern

CIA 1= To what extent does tourism in Karnataka fit the Butler model? A presentation

Individual presentations.

Review of literature on subject specific topics

CIA 2= Midterm Examination

CIA 3= Answer three questions: How important is tourism in India, what problems and benefits does it bring to India, and how can tourism be best managed

BMTA136 - HERITAGE TOURISM (2019 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:100
Credits:4

Course Objectives/Course Description

 

 

 

 

The paper will serve to foster the understanding that mutual interaction of various Cultures has been a major factor in human progress. This course will enable them to develop an appreciation of the contributions made by cultures to the total heritage of mankind. The students will be equipped with a positive attitude towards Cultural heritage and development and will harness the rich Historical and Cultural heritage for the purpose of promoting tourism and national interests.

Learning Outcome

 

 

 

Enables students to understand the rich Historical and Cultural heritage for the purpose of promoting tourism and national interests. The paper helps the students to understand the mutual interaction of various Cultures which intern became a major factor in human progress.  It enables the students to develop an appreciation of the contributions made by cultures to the total heritage of mankind.

 

 

Unit-1
Teaching Hours:12
Introduction to Indian history and Culture
 

Introduction to Culture – Definition and Salient features of Indian Culture Introduction to History -Sources of Indian history - Geography of India

Unit-2
Teaching Hours:12
Antiquity of Ancient Indian Culture
 

Harappan Culture ?] art and architecture. Vedic Age – Literature.

Unit-3
Teaching Hours:12
Importance of 6th Century BC to 1 Century AD
 

Cultural contributions of Jainism, Buddhism and Christianity

Unit-4
Teaching Hours:6
Age of Empires
 

Cultural achievements under Mauryas and Guptas. Extent of Indian culture beyond its boundaries – Greater India.Famous centres of learning in Ancient India – Nalanda and Taxila.Schools of art in Ancient India – Mathura, Gandhara and Amaravathi

 

Unit-5
Teaching Hours:6
Cultural contributions in Southern Peninsula
 

Contribution of Pallavas and Cholas to Art and literature. Chalukyas of Badami, Hoysalas, Vijayanagara Empire – and art and architecture

Unit-6
Teaching Hours:12
Medieval India
 

Indian Culture through the ages - Medieval IndiaDevelopment of Folk Arts, Art and architecture, Painting and Music - Indo-Islamic Culture

Unit-7
Teaching Hours:8
British India
 

Advent and Impact of European powers in India -Gothic and Indo - Sarcenic Architecture Western Impact on India – Introduction of Western Education – Socio o religious movements – Raja Ram Mohan Roy, Dayanand Saraswati, Swami Vivekananda, Sir Syad Ahmed Khan and Dr. B. R. Ambedkar.  Road to Freedom – Age of Moderates, Extremists and Era of Mahatma Gandhi

Unit-8
Teaching Hours:6
Bangalore then and now
 

Historical background - Founding of Bangalore (Kempegowda) and its later growth as Cantonment - Festivals and architectural heritage of Bangalore - Kadlekai Parishe, Karka Festivel St. Mary’s feast etc

Unit-9
Teaching Hours:5
Map Work ? India and Karnataka
 

9.1              Physical features of India -  The Himalayan Mountains, the Northern Plains,            

    the Peninsular Plateau, the Indian Desert, the Coastal Plains and the Islands                                                                 

9.2              World Heritage Sites in India recognized by UNESCO.

9.3              Heritage Sites in Karnataka – Badami, Hampi, Somanathpur, Halebid etc.

9.4              Places of Historical Importance in India:

Harappa, Lothal, Pataliputra, Kashi, Nalanda, Taxila, Tanjore, Sarnath, Dwarasamudra, Poona, Maski, Madurai, Badami, Ellora, Pondicherry, Belgaum, Goa, Mahe, Amritsar, Mohenjodaro, Aihole, Pattadakal, Hampi, Ajantha, Calcutta, Kanchi, Amaravathi, Delhi, Mahabalipuram, Bodh Gaya, Kanauj, Allahabad, Nagapattinam, Arcot, Khajuraho, Belur, Agra, Kodungallor or Cranganore.

 

Text Books And Reference Books:

 

Luniya, B.N (1993). Evolution of Indian Culture. India. Lakshmi NarainAgrawal

 

Majumdar, R.C (1908). Renaissance in Modern India. India. HimansuBhusanSarkar

 

CallewaertWinand, M. (2005).Gods and temples in South India.

 

Havell, E.B. (1978). Indian Architecture through the Ages.India. Asian Publication Services

 

Subramaniam, N.(1988). Sangam polity.

 

Issar, T.P.  (1988).The city Beautiful – A celebration of the architectural heritage and city – aesthetics of Bangalore. India.  Bangalore Urban Art Commission

 

Munshi, K.M.  (Ed – 1951).  History and Culture of Indian people – Vols 1-12 Bombay, BharatiyaVidyaBhavan

 

Basavasraja, K.  (1980). History and Culture of Karnataka.

 

Srinivasa Murthy, H.V.  (1975). History and Culture of South India up to 1000AD.India. BaniPrakashMandir

 

HanumanthaRao, B. S. L and BasaveswaraRao K. (1958).Indian history and Culture.India. Commercial Literature Co

 

Nirmal Kumar Bose (1967). Culture and Society in India.India. Asia Pub. House

 

Charles Farro (1978). Religious and Cultural history of India.Bombay. Macferro educational publishers

 

Essential Reading / Recommended Reading

Basham, A.L. (1983). The wonder that was India . India. Oxford University Press

Basham, A.L. (1998). Cultural heritage of India Vols.I to IV. India. Oxford University Press

FazulHasan (1992). Bangalore through Ages.

Diwakar, R.R (1955) Karnataka through Ages.

Srivastava, A.L.( 1990). Sultanate of Delhi. India. SundeepPrakashan

Majumdar, R.C.  (1983) Mughal age.India. HimansuBhusanSarkar

RadheyShyamChaurasia (2002). History of Ancient India – Earliest times to 1000AD.New Delhi. Atlantic.

Raychoudhary, S.C.  (1978). History of Modern India.India. Surjeet Publications

Sareen, T.R.  andBakshi S.R (2004) Temples of India. Delhi. Isha Books

Kosambai, D.D. (1975). An Introduction to Indian history.India.Vikas

Dr. Tripathi, R S (1940).History of Ancient India

Grover B.L.  and Grover S. (1998 ). A new look on Modern India. India. S. Chand

Majumdar, R.C.  (1980). An Advanced history of India.India. Macmillan Publishers India Limited

NilakantaSastri, K.A.  (1976). South Indian history. India. Oxford University Press

Suryanath U. Kamath (1980).A Concise history of Karnataka.

Puri, Chopra & Das (1974).Economic, Social and Cultural History.India.  Macmillan India

RomilaThapar (1990). History of India.Delhi: Penguin Books

Evaluation Pattern

 

CIA Evaluation Rubrics

 

CIA Component (20 Marks)

20 – 18 Marks

17 – 15 Marks

14 – 12 Marks

11 – 07 Marks

06 – 01 Marks

0 Marks

Documentary- assessing product knowledge on Cultural contributions in Indian Southern Peninsula         

 

Detailing of the Topic covered, Selection of tourism product, Team Dynamics, Presentation as a Team,

Detailing of the Topic covered, Non appropriate Selection of tourism product, Team Dynamics, Presentation as a Team,

Lesser detailing, poor team dynamics, Presentation as a Team,

Lesser detailing, poor team dynamics, Presentation as a Team,

Lesser Depth of the Topic covered, ineffective team Dynamics, Presentation

No Presentation, No Team work

Individual Written Assignment on “Competencies of Indian Cultural Contributions”

Wide-ranging Reading and Research on the Topic, Illustrations and Interpretations, Written Presentation

Reading and Research on the Topic, Illustrations and Interpretations, Written Presentation

Reading on the Topic, less examples, Written Presentation

Very Less Reading on the Topic, poor examples, Written Presentation

Very Less Reading on the Topic, Less number of Examples

Submission after the Due Date or Non-Submission

Conducting Heritage walk in Bangalore for field experience and Depicting the learning with Mock Stalls.

 

Effective Presentation, Exhibits in stall, Articulation of ideas, Publicity and Neatness

 

Effective Presentation, Lesser exhibits in stall, Articulation of ideas, Publicity and Neatness

 

Effective Presentation, Inappropriate exhibits in stall, Articulation of ideas, lesser publicity and Neatness

 

Unattractive Presentation, Neatness, Poor articulation

Unattractive Presentation, Neatness, Poor articulation

Disinterest in undertaking the Class Activity or Absent

Group Presentations on Folk Art and Traditions

Depth of the Topic covered, Examples, Techniques in using innovation and  Team Dynamics.

Depth of the Topic covered, Examples, Techniques in using innovation and  Team Dynamics.

Depth of the Topic covered, Examples, Techniques in using innovation and  Team Dynamics.

Depth of the Topic covered, Examples, Techniques in using innovation and  Team Dynamics.

Lesser Depth of the Topic covered, No innovation and Poor techniques Ineffective Presentation as a Team

No Presentation, No Team Dynamics

 

 

FOC112 - SKILL DEVELOPMENT (2019 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:2
Max Marks:100
Credits:1

Course Objectives/Course Description

 

 

To provide essential skills and abilities to the student

 

To provide proper guiding to student

 

Enabling productive discussions and debates on various topics

 

Learning Outcome

Improve ability to connect with others in a professional manner
Improve professional communication skills (i.e. public speaking skills, active listening skills)
Increase knowledge of a particular subject area (i.e. industry specific resumes; technical interview questions; job search strategies)

Unit-1
Teaching Hours:8
SWOT and Group Discussions
 

SWOT and Group Discussions

SWOT of Self

 

 Group Discussions on various topics

 

Unit-2
Teaching Hours:8
Knowledge Point Presentation
 

To acquire knowledge and present it analytically in a group

Outcome :Presentation, team work & analytical skills

Unit-3
Teaching Hours:8
Analysis of Leaders/ Business
 

 

To compare and contrast different ideas and concepts

 

Outcome :Analytical & presentation skills

 

Unit-4
Teaching Hours:6
News Analysis
 

 

To analyze the current news with relevant data critically an discuss pros and cons

 

Outcome :Analytical thinking skills

 

Text Books And Reference Books:

Henry, Marvin A. and Beasley, W. Wayne.Supervising Student Teachers: The Professional Way. 5th Edition. Sycamore Press. Terre Haute,IN.

Essential Reading / Recommended Reading

 

Henry, Marvin A. and Beasley, W. Wayne.Supervising Student Teachers: The Professional Way. 5th Edition. Sycamore Press. Terre Haute,IN.

 

Evaluation Pattern

Students will be evaluated in every session and accordingly they will be marked.

BFOC222 - RESEARCH COMPETENCY (2019 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:4
Max Marks:0
Credits:0

Course Objectives/Course Description

 

The Course will enable the Students to develop their Scientific Competencies, their Personal Aptitudes and Inter-Personal Skills, and their Project and team Management Skills so as to evolve into better Researchers in various Educational, Professional and Life contexts.

Learning Outcome

- The Students will enhance their Scientific Research Skills and their understanding of the Scientific Research Process

- The Students will improve their Scientific Knowledge so as to formulate research issues within an inter-disciplinary environment

- The Students will enhance their Creative and an Open-Minded Approach towards involvement in inter-disciplinary research

- The Students will develop their Research Language so as to network within a inter-disciplinary Buisness Culture with good Project Management Skills

Unit-1
Teaching Hours:2
.
 

.

Text Books And Reference Books:

NIL

Essential Reading / Recommended Reading

NIL

Evaluation Pattern

Students will be evaluated based on

- Ability to identify the needs from various stakeholders and have the knowledge of the importance of understanding contextual factors and their possible implications on the study and its findings

- Ability to work with relevant stakeholders in order to identify the purposes of the study, looking at who will use the findings and what types of decisions will be made based on the findings

- Ability to identify, collect and analyse primary and secondary sources of data, ensuring accuracy, neutrality and fairness with the ability to identify qualitative and quantitative methods that address the needs of diverse constituencies and communities

- Understanding of the importance of data being analysed and interpreted systematically and logically, based on described assumptions and with unintended results identified

- Ability to clearly report credible conclusions related to findings and substantiated by evidence and recommendations that flow logically from the conclusions, all this with a clear understanding of the values of clear, realistic and feasible recommendations targeted at the intended users

BMTA231 - FRENCH LANGUAGE II (2019 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:4

Course Objectives/Course Description

 

·  The purpose of this course is to present contexts and situations to the students so that the issues, concepts and other dimensions involved are explored and uncovered in the classes.

·   Besides receiving direct instruction illustrating vocabulary and grammar concepts, the students will learn by actively engaging each other and the teacher in prompted conversations, reflective reading and creative writing tasks.

Learning Outcome

·         The students understand and use accurately the basic structures of the language.

 ·         Students interact appropriately with the teacher, using a range of basic structures.

  •   The students demonstrate an awareness and understanding of the intercultural elements related to the prescribed topics

 

Unit-1
Teaching Hours:5
Apprendre ensemble
 

1. Introduction to French Language. Greetings in French.Basic French grammar.Conjugation of Verbs, saying one's name, greeting, thanking. Introduction to definite and indefinite articles.

2. Grammar - Conjugation of être verb, Agreement of nouns & adjectives.

3. Countries/cities/prepositions. Avoir + quelle age avez-vous ?

4. Expressions with avoir. Erverbes, negative sentences. Être + nationality /profession

Unit-2
Teaching Hours:5
Daily life/Modes of transport
 

Talk about daily activities, Grammar based on daily life [verbs and vocabulary]

Modes of transport. Hobbies - Aller/faire/jouer[ sports, spectacles, activities]

Unit-3
Teaching Hours:7
Family and talk briefly about member of your family
 

 

Understand, both orally and in writing, simple sentences and some more complex sentences relatedto the theme and related topics. Communicate clearly,
in writing, some simple information and ideas in response to a written task

 

Unit-4
Teaching Hours:7
Physical description of people
 

Vocabulary related to clothes and grammar.

Unit-5
Teaching Hours:8
Food and Meals
 

Grammar and vocabulary related to the topic and interactive activities based on the above topic.

Grammar - Partitive articles, Use of articles, Interrogation, Responses, Possessive forms Vocabulary - Food, Meals, Festivals

 

Unit-6
Teaching Hours:7
City/Directions/ Talk about your house