Syllabus for
Master of Business Administration (Tourism and Travel Management)
Academic Year  (2019)

Quiz Sessions

Assignments

Field study reports

Periodic Tests

Assessment of Class Participation in case studies and discussions

Any other appropriate method identified by the instructor that would ensure objective assessment of the student performance.

Develop and implement community outreach and service-learning programs that address community needs of people in the neighbouring communities, so as to develop and implement community-based training programmes in tourism, at the undergraduate level.

2. Build and develop opportunities for students to engage and strengthen the existing service learning events, co-curricular activities,  and outreach programmes in tourism literacy and advocacy

3. Work with current institutional partners with residency programmes to evaluate possible partnerships with existing programmes

.

2. Assessing attainment of objectives: How well has the program or initiative met its stated objectives?

3. Impact on participants: How much and what kind of a difference has the program or initiative made for its targets of change?

4. Impact on the community: How much and what kind of a difference has the program or initiative made on the community as a whole?

Course Description – Tourisme.com, the proposed method for the I MBA (T&T) programme has been conceived for beginners or people desirous of enriching their linguistic knowledge for professional use in the tourism industry. The immediate practice of the acquired linguistic competencies kindles in the learner the curiosity and the interest to observe, question and finally the competence to use them.

1.      Introducing oneself and speaking about one’s job                                           5hrs.

2.      Introducing one’s agency                                                                             5hrs.

3.      Engaging in a phone conversation                                                                 5hrs.

Getting in touch by writing                                                                          

1.      Giving information at the airport                                                                  5hrs.

2.      Welcoming the passengers                                                                            5hrs.

3.      Giving information to the travellers                                                              5hrs.

4.      Selling a train ticket                                                                                    5hrs.

1.      Planning a programme                                                                                 5hrs.

2.      Proposing a village holiday                                                                          5hrs.

3.      Giving information about different programmes                                             5hrs.

4.      Evaluating a programme                                                                              5hrs.

1.      Course  Text : Corbeau, Sophie ; Chantal Dubois ; Jean-Luc Penfornis. Tourisme.com Cours de français professionnel du tourisme. Paris :Clé International, 2002.

Recommended Reading

1.      French websites like Bonjour de France, FluentU French, Learn French Lab, Point du FLE etc.

1.      Course  Text : Corbeau, Sophie ; Chantal Dubois ; Jean-Luc Penfornis. Tourisme.com Cours de français professionnel du tourisme. Paris :Clé International, 2002.

Recommended Reading

1.      French websites like Bonjour de France, FluentU French, Learn French Lab, Point du FLE etc.

·                     In aggregate for each paper, for internal and end semester put together, at least 40 marks out of 100 must be secured to pass in that paper.

Course Description:

This course will help the learners to understand 3 prominent areas that will help them become effective managers. First, the course covers the basic foundational knowledge about management. This knowledge will help the learners to understand the competencies needed to become good managers. The course focuses on ways to develop the learners’ planning, decision-making and organizing skills. Second the learners are familiarized with the processes and behavioural patterns of prospective employees / employees at their individual, group and organizational levels. It not only focuses on the patterns and processes of employees’ behaviour, but explores the reasons behind their behaviour patterns. This area helps the learner to understand and predict the behaviour of individuals and teams and ways to influence such behaviour patterns to suit to the organizational requirements. Third and final, the course also exposes the learners to analyze the ethical way of conducting business, importance of corporate social responsibility of organizations in tourism, travel and hospitality industry towards its various stake holders and explores the impact of unethical practices on their performance and existence.

Course Objectives:

1.To understand the fundamental management concepts in the form of managerial knowledge

2.To enhance the planning, decision-making and organizing skill sets of the learners (through various pedagogical tools)

3.To explore the dynamics of behavioural processes of employees

4.To understand the ethical and unethical practices prevailing it organizations and its impact

1.The learners will have basic knowledge about managerial functions, roles and qualities needed for effective management

2.The learners can confidently develop plans, make managerial decisions by analyzing case simulations expanding to real managerial dilemmas

3.The learners will have basic knowledge about the behavioural processes of employees at their individual, team and organizational levels which will enhance their interpersonal and social skills

4.The learners can confidently recommend ways to ethical conduct of business  

Definition of management – nature and significance – objectives of management – levels of management – principles of management – need for principles – management vs. administration – functions of management – role, attributes and qualities of manager – approaches to management.

Nature and purpose of planning – types of plans – steps in planning – planning process – advantages and limitations of planning - objectives: nature of objectives – process of managing by objectives – strategies, policies and planning premises: nature and purpose of strategies and policies; Decision Making - techniques and processes.

Nature and purpose of organizing – formal and informal organization – organization levels and span of management – Types of organizational structure - Meaning – nature of organizational control - basic control process – techniques and tools of control – designing control systems

Meaning – definition - nature – elements – fundamental concepts –approaches to the study of Organizational Behaviour - historical development of Organizational Behavior – model of Organizational Behaviour – scope of OB – OB systems – challenges and opportunities for OB.

Meaning and definition – determinants of personality – personality traits- major traits influencing OB - Big five model of personality: Theories of personality - trait theory -psychoanalytic theory - social learning theory. Perception: meaning and definition - perceptual process–factors influencing perception-The link between perception and individual decision making – perceptual biases/errors – honing perceptual skills

Meaning – theories of motivation - content theories: Maslow’s, Herzberg’s, Alderfer’s and McClelland’s theories - process theories: Equity theory of Stacy Adam’s and Vrooms Expectancy theory. Meaning – theories of leadership – Trait theory – Leader Behaviour theory – Contingency theory (Fielder model, Leader Member Exchange theory, Leader Participation model)

Nature and purpose of organizing – formal and informal organization – organization levels and span of management – Types of organizational structure  - Meaning – nature of organizational control - basic control process – techniques and tools of control – designing control systems

Meaning – Ethics, moral conduct and business ethics - ethical and unethical behaviour – nature/characteristics – objectives – importance – levels of ethics - CSR – Introduction and meaning – importance of CSR – stakeholders involved in CSR – Responsibility to each stakeholder – managing stakeholder issues - CSR reporting and audit – How organizations shape ethical conduct – Relationship between ethics and CSR – Service learning - CASE STUDY

2.Robbins, S. P., Judge, T.A., & Vohra, N. (2016). Organizational Behavior. (16th ed.) Pearson Publishing.

2.Bhattacharyya. (2016), Organizational Behavior. (2nd ed.) Oxford University Press India

3.George, J. M., & Jones, G. R. (2009), Understanding and Managing Organizational Behavior.   (5thed.). Pearson Education.

4.Luthans, F. (2014), Organizational Behavior, (8thed.). McGraw Hill Publication.

5.Terry, G. R. (1972), Principles of Management. Homewood, IL: R.D. Irwin.

6.Tripathi, P. C., & Reddy, P. N. (2008), Principles of Management. New Delhi: Tata McGraw-Hill Education.

Mid Semester Exam (CIA-II): 25%

Continuous Internal Assessments (CIA- I & III): 40%

Attendance: 05%

Total:100%

• To equip students with Accounting skills so that they could prepare, analyze and interpret accounts related issues in Tourism.
• To enable them to be successful executives in hotels, travel agencies with this knowledge of Accounting.

In depth understanding of fundamental accounting concepts and practice enhances users’ ability to apply such concepts to make better informed managerial decisions.

Accounting conventions and principles; Double entry system of accounting, journalizing of transactions; ledger posting and  Meaning of subsidiary books -Types of subsidiary books -Preparation of Cash Book – Single column& three column Cash book

Trial Balance and Its Preparation - Final Accounts of Sole Proprietary concerns.-Trading, Profit and Loss Account and Balance Sheet of Sole proprietary Concern - Performa of Company’s Final accounts. -Accounts of Hotel Industry. Calculation of occupancy rate and room rent.

Meaning and Need of financial analysis. Tools of financial analysis -Comparative Income Statements- Comparative Balance Sheet- Common Size Income Statements-Common Size Balance Sheet. Ratio Analysis-Meaning, Uses of Ratio Analysis-Limitations-Classification of Ratio -.Liquidity Ratios-Current Ratio - Quick Ratio- Turn Over Ratios-Inventory Turn Over Ratio - Debtors Turn Over Ratio,-Creditors Turn Over Ratio - Working Capital Turn Over Ratio- Solvency Ratios-Debt-Equity Ratio-Proprietary Ratio, Fixed Assets to Net Worth Ratio, Fixed Assets Ratio - Interest Coverage Ratio - Profitability Ratios-Gross Profit Ratio - Operating Ratio - Operating Profit Ratio, Expenses Ratio - Net Profit Ratio - Overall Profitability Ratios-Return on Shareholder’s Investments- Return on Equity Capital, Earnings Per Share -  Problems on the above -  Preparation of Balance Sheet from given ratios excluded.

Concepts – Classification of Costs – Preparation of Cost Sheet.Operating Costing (Transport Costing) - Preparation of Operating Cost Sheet.

Global financial reporting, - GAAPs and IFRSs, IAS, Indian GAAP and US GAAP, Foreign currency accounting, Inflation Accounting, Human Resource Accounting, Environmentaccounting, Responsibility Accounting.

Arora, M. N.  (2013). Management Accounting.Himalaya Publishing House.

M.Y. Khan and P.K. Jain. (2013), Management Accounting: Text, Problems and Cases. (6th ed.) McGraw Hill Education India Private Limited

Anil, K. S., Rajesh, K. V., and Mariyappa.(2010). Financial Accounting.Himalaya Publishing House.

Arora, M. N. (2010). Cost and Management Accounting.Himalaya Publishing House.

Jain, S.P., &Narang, K. L. (2011).Advanced Accounts – part I. Kalyani Publishers.

Maheshwari, S.N., &Sharad, K. M. (2009).Financial Accounting for Bba.(1st .ed). New Delhi: Vikas Publishing House.

Shukla, M.C., Grewal, T.S., & Gupta, S.C. (1999).Advanced Accounts. (Vol.1). New Delhi: S. Chand & Co.

CIA 2: 25 Marks (MSE)

CIA 3: 20 Marks (2 components)

Attendence: 5 Marks

Course Description

This paper will provide a through overview of tourism industry and summarize and demonstrate a broad understanding of tourism in a national and global perspective.  Historical and contemporary developments of tourism are discussed. The learners will be able to describe how related impacts/ aspects of tourism policies, principles and practices will affect the community and a destination region.

Course Objectives:

• It is to introduce to the discipline of Tourism and various aspects that constitute the concept of Tourism

• To enable students to understand the rudiments of Tourism with futuristic view

.

Introduction to Tourism: Themes, concepts and issues – Defining Tourism-Tourism System – Leiper’s Model -Globalization and production and consumption of tourism -The evolution and development of tourism- The origins of modern tourism-understanding tourism demand-The elements of tourism demand-Measuring Tourism Demand-Tourism Statistics- Objectives, Types and Methods. Tourism -Measuring demand: problems and challenges- Current Trends in domestic and global

Definition-Basic motivations of tourism – Categories of Tourist motivation - Other elements of motivation for tourism -Motivation and decision making in tourism-The tourist as consumer-Tourist Motives-Theoretical and conceptual approaches to tourist motivation-Tourist Roles-Factors influencing tourist motivation-Nationality and national identity-Tourism and work-social class and income-Tourist motivation and segmentation-

Common Features of Tourist Destinations – Components of Destination Amalgam The determinants of tourism supply-The influence of global transnational companies-The tourism supply chain-The management of tourism supply-planning and managing the tourist experience-Tourism planning process-key factors which interact to shape the tourist experience-The Role of Public sector in Tourism-Tourism Policy-The public policy- framework for tourism-Marketing Tourism and NTO-National Tourist Organizations, Functions of Tourism Organizations – Roleof international multinational, state and local tourism organizations in formulating  tourism policies - National Tourism Policy of India, Karnataka State tourism Policy  

Economic Impacts-Positive and negative economic impacts-Measuring the economic impacts of Tourism- The tourism satellite account-Social and cultural impacts-The nature of socio cultural impacts-factors influencing socio-cultural impacts. The demonstration effect-The socio-cultural effects of tourism-Framework for measuring socio-cultural impacts-Tourism and local communities-planning and management issues-Environmental impacts of tourism-The nature and scope of the environmental impacts-of tourism-Tourism destination development and environmental impacts-Positive and negative environmental impacts of tourism.

Urban tourism-Rural Tourism- Coastal and Resort Tourism-Tourism in the less developed world-Tourist health and safety- Managing tourist health and safety issues-global challenges for tourism-The future of tourism-– Future tourism perspectives – Demographic – Political – Technological changes- Changing Business

Page J Stephen and Connell Joanne, (2006) . Tourism : a modern synthesis, Thomson Learning.

Cooper, C., Fletcher, J., Fyall, J., Gilbert, D., &Wanhill, S. (2008). Tourism: Principles and          practice. Prentice Hall.

Swain Sampad Kumar, Mishra Jitendra Mohan,(2012),Oxford University Press.

Recommended Reading

Goeldner, C. R., & Ritchie J.R, B. (2012). Tourism Principles, Practices,Philosophies. wiley            India.

Hall, C. M. (2008).Tourism planning: Policies, processes & relationships. Pearson/Prentice           Hall.

Holloway, J. C., & Taylor, N. (2006).The business of tourism . Financial Times Prentice Hall.

Laws, E., Richins, H., Agrusa, J., & Scott, N. (2011).Tourist destination governance:         Practice, theory and issues .Cabi Publishers.

 Wall, G., & Mathieson, A. (2006).Tourism: Change, impacts, and opportunities. Pearson          Prentice Hall.

Walker, J. R., & Walker, J. T. (2011).Tourism concepts and practices.Pearson Education India publications.

Page J Stephen and Connell Joanne, (2006) . Tourism : a modern synthesis, Thomson Learning.

Cooper, C., Fletcher, J., Fyall, J., Gilbert, D., &Wanhill, S. (2008). Tourism: Principles and          practice. Prentice Hall.

Swain Sampad Kumar, Mishra Jitendra Mohan,(2012),Oxford University Press.

Recommended Reading

Goeldner, C. R., & Ritchie J.R, B. (2012). Tourism Principles, Practices,Philosophies. wiley            India.

Hall, C. M. (2008).Tourism planning: Policies, processes & relationships. Pearson/Prentice           Hall.

Holloway, J. C., & Taylor, N. (2006).The business of tourism . Financial Times Prentice Hall.

Laws, E., Richins, H., Agrusa, J., & Scott, N. (2011).Tourist destination governance:         Practice, theory and issues .Cabi Publishers.

 Wall, G., & Mathieson, A. (2006).Tourism: Change, impacts, and opportunities. Pearson          Prentice Hall.

Walker, J. R., & Walker, J. T. (2011).Tourism concepts and practices.Pearson Education India publications.

·                     In aggregate for each paper, for internal and end semester put together, at least 40 marks out of 100 must be secured to pass in that paper.

Course Description

This paper attempts to provide a perspective on the various tourism products and resources of India. Also aims at providing theoretical knowledge of the tourism industry and related sectors, including knowledge of travel and tourism products and services, the infrastructure on which they depend and the transport system needed to operate them.

Course Objectives

This course aims at developing the knowledge of Tourism Products, Assets and Resources of India. The module aims at creating a systematized method of classifying the various products and resources and examining them. The course also studies the culture, people and heritage, other ancillary activities such as arts, crafts, The course will also examine the location, importance, popularity and accessibility through various modes of transport, facilities available with each type of location in perspective.

This paper helps the students to develop knowledge of tourism products, assets and resources of India. Students will also receive an overview on the culture, people, heritage and other cultural resources.

Tourism Product- Review of Tourism Products -Elements and characteristics of tourism products - Tourism Product Life Cycle, typology of tourism products. Tourism and Travel vendors – products and the end users – Tourism Services – features – serving traveller needs – levels of distribution channels for tourism products- one level – two level and three level tourism distribution channels – consolidators and travel clubs – Tourism Circuits- Tourism information sources and services. Product planning (producers, products, the market and needs)-Product development: challenges and solutions-Product analysis and planning: SWOT analysis; features and benefits analysis

Tourist Resources –-Natural Tourist Resources – Existing use patterns vis-à-vis potential with relation to varied landforms:Mountains; Mountain Tourist Resource – with special reference to the Himalayas and other Hill Stations:Case studies of Mussoorie, Nainital,Munnar and Ooty.

Desert Resources in India – Creating total customer experience- Safaris, Festivals.Beaches , coastal areas& Islandsas Tourist Product - Features of Beaches and Islands ­- Designing, Marketing of beach tourism destinations.

Performing Arts of India;  Classical Dances and Indian Folk Dances, Music; Carnatic & Hindustani  Music, Regional Music, Musical Instruments; String, Wind, Percussion, Ghana Musical Instruments, Handicrafts of India; Craft melas- Marketing of Handicrafts. Indian Painting - Characteristic features- Medieval and Modern Paintings. Museums and their role-Role of Museums in preservation of art Heritage- Role of Museum in Special Interest Tourism. Designing of Religious tourism products, Issues & consideration for designing religious tourism product, Characteristic of religious tourism product. Potential of Ethnic or Rural tourism in India ( Fairs, Festivals)-  Designing of product-  Issues and considerations

Rail Transportation – origin and growth – AMTRAK and VIA RAIL. Canada Services AMTRAK accommodation and classes of service – International Passenger Rail Service – EURAIL system – Brit Rail – Channel Tunnel-Tube-Indian Railways – Ind Rail passes – Notable Indian Trains - Rail travel in Japan.  Automobiles – motor coaches / Car Rentals – Origin of Car Rental Market Car rental procedures– Car rental procedure reservation – Insurance – Maintenance – Car rental procedures –Emergencies and Accidents– The rental agreement – The Air line Industry – charter airlines and Passenger Air craft. Airline Deregulation Act - The Hub and spoke system – Effect of Deregulation -Reservation policies – children and Infants – Passenger check in and Baggage transport. Cruise ships – Ports - cruise categories – volume, premium , luxury and speciality cruises – cruise accommodation and deck plan – facilities, Basics of planning a cruise – popular cruise itineraries.

Destinations – Conceptual Tourist Destinations -Evolving Concepts Of Tourism Destinations - classifying destinations. Foundations for understanding Attractions and Entertainment, Similarities and Differences between Heritage Attractions and commercial attractions.  Heritage attractions – museums and historical sites – zoos and aquariums – parks and preserves –- Commercial attractions – Amusement Parks, Gaming Shopping – live entertainment. – sporting activities – winter ski resort – golf resorts – spas – casino resort – integrated resorts – commercial recreation and clubs – meetings conventions and expositions.

Basham, A. L. (2000).The Wonder that was India. New Delhi: Rupa and Com publications.

Foster, L. D. (1994).Tourism Management. New York: Amazon publication.

Hussain,A.K.(1999). The National Culture of India. New Delhi: National Beek Trust.

Jagmohan, N. (2004). Tourist Guide and Tour Operations. New Delhi: Kaniska     Publisher.

The Gazette of India.(1998). History and Culture. (Vol.2). New Delhi: publication division,       Ministry of Information and Broadcasting, Government of India.

Walker. (1999). Introduction to Hospitality. New York: Delmar Publishers.

Individual presentations.

Review of literature on subject specific topics

CIA 2= Midterm Examination

CIA 3= Answer three questions: How important is tourism in India, what problems and benefits does it bring to India, and how can tourism be best managed

The paper will serve to foster the understanding that mutual interaction of various Cultures has been a major factor in human progress. This course will enable them to develop an appreciation of the contributions made by cultures to the total heritage of mankind. The students will be equipped with a positive attitude towards Cultural heritage and development and will harness the rich Historical and Cultural heritage for the purpose of promoting tourism and national interests.

Enables students to understand the rich Historical and Cultural heritage for the purpose of promoting tourism and national interests. The paper helps the students to understand the mutual interaction of various Cultures which intern became a major factor in human progress.  It enables the students to develop an appreciation of the contributions made by cultures to the total heritage of mankind.

Introduction to Culture – Definition and Salient features of Indian Culture Introduction to History -Sources of Indian history - Geography of India

Harappan Culture ?] art and architecture. Vedic Age – Literature.

Cultural contributions of Jainism, Buddhism and Christianity

Cultural achievements under Mauryas and Guptas. Extent of Indian culture beyond its boundaries – Greater India.Famous centres of learning in Ancient India – Nalanda and Taxila.Schools of art in Ancient India – Mathura, Gandhara and Amaravathi

Contribution of Pallavas and Cholas to Art and literature. Chalukyas of Badami, Hoysalas, Vijayanagara Empire – and art and architecture

Indian Culture through the ages - Medieval IndiaDevelopment of Folk Arts, Art and architecture, Painting and Music - Indo-Islamic Culture

Advent and Impact of European powers in India -Gothic and Indo - Sarcenic Architecture Western Impact on India – Introduction of Western Education – Socio o religious movements – Raja Ram Mohan Roy, Dayanand Saraswati, Swami Vivekananda, Sir Syad Ahmed Khan and Dr. B. R. Ambedkar.  Road to Freedom – Age of Moderates, Extremists and Era of Mahatma Gandhi

Historical background - Founding of Bangalore (Kempegowda) and its later growth as Cantonment - Festivals and architectural heritage of Bangalore - Kadlekai Parishe, Karka Festivel St. Mary’s feast etc

9.1              Physical features of India -  The Himalayan Mountains, the Northern Plains,            

    the Peninsular Plateau, the Indian Desert, the Coastal Plains and the Islands                                                                 

9.2              World Heritage Sites in India recognized by UNESCO.

9.3              Heritage Sites in Karnataka – Badami, Hampi, Somanathpur, Halebid etc.

9.4              Places of Historical Importance in India:

Harappa, Lothal, Pataliputra, Kashi, Nalanda, Taxila, Tanjore, Sarnath, Dwarasamudra, Poona, Maski, Madurai, Badami, Ellora, Pondicherry, Belgaum, Goa, Mahe, Amritsar, Mohenjodaro, Aihole, Pattadakal, Hampi, Ajantha, Calcutta, Kanchi, Amaravathi, Delhi, Mahabalipuram, Bodh Gaya, Kanauj, Allahabad, Nagapattinam, Arcot, Khajuraho, Belur, Agra, Kodungallor or Cranganore.

Luniya, B.N (1993). Evolution of Indian Culture. India. Lakshmi NarainAgrawal

Majumdar, R.C (1908). Renaissance in Modern India. India. HimansuBhusanSarkar

CallewaertWinand, M. (2005).Gods and temples in South India.

Havell, E.B. (1978). Indian Architecture through the Ages.India. Asian Publication Services

Subramaniam, N.(1988). Sangam polity.

Issar, T.P.  (1988).The city Beautiful – A celebration of the architectural heritage and city – aesthetics of Bangalore. India.  Bangalore Urban Art Commission

Munshi, K.M.  (Ed – 1951).  History and Culture of Indian people – Vols 1-12 Bombay, BharatiyaVidyaBhavan

Basavasraja, K.  (1980). History and Culture of Karnataka.

Srinivasa Murthy, H.V.  (1975). History and Culture of South India up to 1000AD.India. BaniPrakashMandir

HanumanthaRao, B. S. L and BasaveswaraRao K. (1958).Indian history and Culture.India. Commercial Literature Co

Nirmal Kumar Bose (1967). Culture and Society in India.India. Asia Pub. House

Charles Farro (1978). Religious and Cultural history of India.Bombay. Macferro educational publishers

Basham, A.L. (1983). The wonder that was India . India. Oxford University Press

Basham, A.L. (1998). Cultural heritage of India Vols.I to IV. India. Oxford University Press

FazulHasan (1992). Bangalore through Ages.

Diwakar, R.R (1955) Karnataka through Ages.

Srivastava, A.L.( 1990). Sultanate of Delhi. India. SundeepPrakashan

Majumdar, R.C.  (1983) Mughal age.India. HimansuBhusanSarkar

RadheyShyamChaurasia (2002). History of Ancient India – Earliest times to 1000AD.New Delhi. Atlantic.

Raychoudhary, S.C.  (1978). History of Modern India.India. Surjeet Publications

Sareen, T.R.  andBakshi S.R (2004) Temples of India. Delhi. Isha Books

Kosambai, D.D. (1975). An Introduction to Indian history.India.Vikas

Dr. Tripathi, R S (1940).History of Ancient India

Grover B.L.  and Grover S. (1998 ). A new look on Modern India. India. S. Chand

Majumdar, R.C.  (1980). An Advanced history of India.India. Macmillan Publishers India Limited

NilakantaSastri, K.A.  (1976). South Indian history. India. Oxford University Press

Suryanath U. Kamath (1980).A Concise history of Karnataka.

Puri, Chopra & Das (1974).Economic, Social and Cultural History.India.  Macmillan India

RomilaThapar (1990). History of India.Delhi: Penguin Books

CIA Evaluation Rubrics

To provide essential skills and abilities to the student

To provide proper guiding to student

Enabling productive discussions and debates on various topics

SWOT and Group Discussions

SWOT of Self

 Group Discussions on various topics

To acquire knowledge and present it analytically in a group

Outcome :Presentation, team work & analytical skills

To compare and contrast different ideas and concepts

Outcome :Analytical & presentation skills

To analyze the current news with relevant data critically an discuss pros and cons

Outcome :Analytical thinking skills

Henry, Marvin A. and Beasley, W. Wayne.Supervising Student Teachers: The Professional Way. 5th Edition. Sycamore Press. Terre Haute,IN.

The Course will enable the Students to develop their Scientific Competencies, their Personal Aptitudes and Inter-Personal Skills, and their Project and team Management Skills so as to evolve into better Researchers in various Educational, Professional and Life contexts.

- The Students will improve their Scientific Knowledge so as to formulate research issues within an inter-disciplinary environment

- The Students will enhance their Creative and an Open-Minded Approach towards involvement in inter-disciplinary research

- The Students will develop their Research Language so as to network within a inter-disciplinary Buisness Culture with good Project Management Skills

.

- Ability to identify the needs from various stakeholders and have the knowledge of the importance of understanding contextual factors and their possible implications on the study and its findings

- Ability to work with relevant stakeholders in order to identify the purposes of the study, looking at who will use the findings and what types of decisions will be made based on the findings

- Ability to identify, collect and analyse primary and secondary sources of data, ensuring accuracy, neutrality and fairness with the ability to identify qualitative and quantitative methods that address the needs of diverse constituencies and communities

- Understanding of the importance of data being analysed and interpreted systematically and logically, based on described assumptions and with unintended results identified

- Ability to clearly report credible conclusions related to findings and substantiated by evidence and recommendations that flow logically from the conclusions, all this with a clear understanding of the values of clear, realistic and feasible recommendations targeted at the intended users

·  The purpose of this course is to present contexts and situations to the students so that the issues, concepts and other dimensions involved are explored and uncovered in the classes.

·   Besides receiving direct instruction illustrating vocabulary and grammar concepts, the students will learn by actively engaging each other and the teacher in prompted conversations, reflective reading and creative writing tasks.

·         The students understand and use accurately the basic structures of the language.

 ·         Students interact appropriately with the teacher, using a range of basic structures.

•   The students demonstrate an awareness and understanding of the intercultural elements related to the prescribed topics

1. Introduction to French Language. Greetings in French.Basic French grammar.Conjugation of Verbs, saying one's name, greeting, thanking. Introduction to definite and indefinite articles.

2. Grammar - Conjugation of être verb, Agreement of nouns & adjectives.

3. Countries/cities/prepositions. Avoir + quelle age avez-vous ?

4. Expressions with avoir. Erverbes, negative sentences. Être + nationality /profession

Talk about daily activities, Grammar based on daily life [verbs and vocabulary]

Modes of transport. Hobbies - Aller/faire/jouer[ sports, spectacles, activities]

Understand, both orally and in writing, simple sentences and some more complex sentences relatedto the theme and related topics. Communicate clearly,
in writing, some simple information and ideas in response to a written task

Vocabulary related to clothes and grammar.

Grammar and vocabulary related to the topic and interactive activities based on the above topic.

Grammar - Partitive articles, Use of articles, Interrogation, Responses, Possessive forms Vocabulary - Food, Meals, Festivals

Understand, both orally and in writing, simple sentences and some more complex sentences related to the theme and related topics. Communicate clearly, in writing, some simple information and ideas in response to a written task

Besides receiving direct instruction illustrating vocabulary and grammar concepts, the students will learn by actively engaging each other and the teacher in prompted conversations, reflective reading and creative writing tasks.

Bonjour de France.

 Le Point du FLE.

Français facile

 Saison – Méthode de français

Echo- Méthode de français

Course Description                                                                                            

Contemporary world demands for research and development in each sector. Students need to be familiarized with the methodologies in which the studies are to be carried out. Research Methodology is the paper which elaborates on the different methods and sequence of steps involved in a research process. The fascination and desire for new knowledge, new ideas for business, environment analysis for sustainability and technological upgradations are the primary reasons of research. Research aids the business enterprise to enhance the productivity, reduce the cost, save time and maintain expertise of their core competencies through discovery of latest technology which contributes to innovation management system and hence towards future growth. Research is inevitable in any industry and hence understanding research methodology is essential.

Course Objectives

1.      To impart students with knowledge and understanding of Research Methodologies, Statistical Tools and report writing formats.

2.      To enable the students to design and execute a Research Project.

Through learning Research methodology students will have the knowledge and understanding of the methodologies involved in research, statistical tools required for research and thus to design and conduct a study for a research problem identified.

Level of Knowledge: Conceptual

Concepts of Statistics and Research, Bivariate Frequency Distribution, Descriptive Summary Measures of Univariate Data, Measures of Central Tendency - Mean, Median and Mode. Measures of Dispersion - Range, Quartile Deviation, Mean Deviation, Standard Deviation, Coefficient of variation, Deciles and Percentiles. Coefficients of Skewness and Kurtosis, Statistical Moments - Central and Non-central, Descriptive Analysis of Bivariate Data.

Level of Knowledge: Conceptual

Meaning of Research, Objectives of Research, Significance of Research, Scientific method. Types and Methods of research, Research process, Criteria of good research, Social Science Research - Limitations, Ethics in Social science research.

Level of Knowledge: Conceptual

Defining a Research Problem, Problem Identification, Review of Literature, Research Hypothesis

Level of Knowledge: Conceptual

Meaning, Need for Research Design, Basic features of a good design, important concepts relating to research design, Types of Research Designs – Basic Research, Exploratory research, Descriptive Research, Causal Research, Experimental Research

Level of Knowledge: Conceptual

Introduction, Sampling techniques or methods, Probability sampling techniques: Simple Random Sampling, Systematic Sampling, Stratified Sampling, Cluster Sampling, Non Probability Sampling: Convenient Sampling, Judgment Sampling, Quota Sampling, Snowball Sampling, Sampling Design & Sampling technique, Sample size, sampling & Non-Sampling Errors

Level of Knowledge: Conceptual

Collection of Primary Data, Collection of data through Questionnaire, Collection of Data through Schedule, Difference between Questionnaires and Schedules, Guidelines for Constructing Questionnaire/Schedule, Some other methods of data collection. Collection of Secondary data, Selection of appropriate method of data collection, Data Processing, Editing, Coding.

Meaning, Types of Scales, Classification of Scales, Criteria for Good Measurement.

Level of Knowledge: Analytical

Introduction, Concepts in Hypothesis Testing, Hypothesis Tests for a Population Mean, Hypothesis tests for other Parameters, Tests for Normality, Correlation, Bivariate and Multivariate Regression, Chi-Square test for Independence, One-Way ANOVA, Two-Way ANOVA, Other advanced tools (over view only)

Level of Knowledge: Conceptual

Significance of Report Writing, Different steps in Writing Reports, Layout of a Research Report, Types of Reports, Mechanics of writing a research report, Precautions for writing research reports.

Chawla.D, Sondhi.N. (2015)  Research Methodology Concepts and Cases. Vikas Publishing House

Cooper. D.R., Schindler. P.S.(2016)Business Research Methods. Mc Graw-Hill Education

Zikmund W(2004). Business Research Methods.  (8^th India Edition.). Cengage Learning. New Delhi

Arora P. N & S. Arora (2009). Statistics for Management, New Delhi. Sultan Chand Sons Company Limited.

Albright, Winston, Zappe (2007). Data Analysis and Decision Making (International Student ed.). New Delhi. Thomson Publication Press

EVALUATION PATTERN

Students are evaluated for each paper on the basis of written examination and continuous internal assessment. Each paper carries maximum of 100 marks and is evaluated as follows:

·                     In aggregate for each paper, for internal and end semester put together, at least 40 marks out of 100 must be secured to pass in that paper.

This course examines the applications and impacts of information technology to the information intensive field of tourism. The paper covers both the operational and managerial use of information technology in tourism enterprises.

Characteristics of Tourism information- Typology of Tourism information. Information flow in Tourism industry-Information Technology in the Airline industry. Passenger Reservation Systems- Design issues- Central site hard ware-CRS versus GDS. Functionality of Airline reservation systems. Information systems used by airlines for various functions-crew scheduling, fleet planning, baggage and cargo systems, Expert Systems, Systems in aircrafts, Safety Systems, Gate Management and Departure Control System, fleet management systems, Airport use of IT-flight information display system- electronic immigration control- Passenger service application.

Information Systems in Travel Intermediaries, CRS/GDS,Front Office Systems, Back Office Systems, Travel Agency Systems/Agency Management System, Customer Relationship Management Systems, Management Information Systems, Tour Package planning systems, Influence of technology in the distribution of travel products, Online Travel Agency, Computer reservation systems and travel distribution, History, Major Global Distribution Systems ?cases of GALILEO, AMADEUS, SABRE, World Span, and ABACUS. Specialties channeller use of IT- meeting and convention planners- corporate travel planners, etickets, Disintermediation-causes and effects

The internet and Tourism- the world wide web- travel news groups, electronic bulletin boards and chat rooms. Consumer access to GDS- GDS on line- automated ticket machines. Information Kiosks. TV based tourism Information Retrieval and booking- videotext system -interactive TV. Voice input and recognition systems. Social media and ICT influence in travel decision making model of electronic consumer access.

Computer applications in the accommodation sector- property management systems. Management applications of a PMS- back office applications- interfaces between PMS and other hotel computer systems- guest room technology- telecommunications in a hotel. Revenue management system, Yield Management System, Back Office System, Guest Rooms Systems. Electronic Locking Systems, Guest information and entertainment system, Call Accounting System, IT applications in the food service sector- point ? of ? sale systems- restaurant management systems.

Information provision- traditional methods- electronic methods- Marketing and promotion- customer data bases- market databases. Market research- data collection- data analysis. Management issues. The international web of Travel net works. Inter company data communication links- travel specific net works- computer switches- terminal emulation systems, protocol call converters and gateways. In- company computer net works- local and wide area net works- computer telephone integration. Electronic document interchange(EDI).Destination Information/Management Systems, Evolution of destination information systems, case studies of DMSs. eMarketing-tools used. Trends in Tourism information Technology: Robotics, Cyber Tourism, Virtual Tourist Communities, Re-intermediation

Roman Egger and DimitriosBuhalis , (2008) eTourism Case studies: Management & Marketing issues in eTourism,  , Butterworth Heinemann

Zhou, Z. (2004). E-commerce and information technology in hospitality and tourism. Thomas         Learning Inc.

Dileep, M.R. (2011). Information Systems in Tourism. Excel Books. New Delhi.

Pierre J Benckendorff, Pauline J Sheldon, Daniel R(2013),Tourism Information Technology,CABI

·                     In aggregate for each paper, for internal and end semester put together, at least 40 marks out of 100 must be secured to pass in that paper.

The paper Geography for Tourism has a comprehensive coverage of worldwide tourism destinations, physical features and tourism characteristics. It also examines the basic principles underlying the geography of tourist demand, supply and transportation, together with a broad survey of world tourism generating and destination regions

This paper helps the students to know the concepts of geography and various places and events around the world.   

The elements of Geography- Themes of Geography – Importance of Geography in Tourism – The world’s climates – climatic elements and tourism – Latitude – Longitude – International Date Line, Time Zones and calculation of time, Time Differences, GMT, Flying time, Standard time and Daylight saving time – Impact of weather and climate on tourist destinations – world’s continents -destinations on world map

Geography and Tourism in North America –physical characteristics – Tourism characteristics – major Tourism Destination and Attractions of Canada and United States – Major Tourist Destinations in Mexico and the Caribbean countries

Division of South American tourism – physical features.  The Andes countries: Venezuela,   Columbia, Ecuador, Peru, Bolivia and Chile – middle latitude South America – Argentina – Paraguay – Uruguay – Brazil and Guyana.

 Geographical features.  Tourism in the countries bordering to the Middle East – Mediterranean and Israel, Egypt, Syria – Turkey – Iran – Iraq.  The North African Coast – Tunisia – Algeria – Morocco, Characteristics of tourism in Sub Sahara Africa – West Africa – East Africa and   Southern part of Africa

An Introduction to the tourism Geography of Europe – physical characteristics – Tourism characteristics in Western Europe – Ireland – the UNITed Kingdom – France – Belgium – the Netherlands – Germany – Austria – Switzerland – North West Europe – Scandinavia – Eastern Europe and CIS – Tourism in Southern Europe – Greece, Italy – Iberian, peninsula (Spain and Portugal).

 Physical features – Tourism in East Asia: Japan – China – Hong Kong – South Korea – South East Asia – Singapore – Indonesia – Malaysia – Thailand – The Philippines – Laos, Vietnam and Cambodia. South Asia and Tourism potential.  The Indian Sub Continent.  India – India’s tourism regions, Nepal and Bhutan – Srilanka – The Maldives Island – Bangladesh, Pakistan and Myanmar.

 Physical Characteristics of Australia and New Zealand – Patterns of Tourism in Australia – New Zealand’s Tourist Regions. The Pacific Islands.

Hudman, L., & Richard, J.(1999). Geography of Travel and             Tourism.Washington.             Delmar Publishers.

Muhhammed, H. (2002). World Geography.New Delhi: Himalaya Publishers.

Perlitz, L., & Elliot, S. (2001). International Destinations. Prentice Hall, Edn

CIA 2- mid term

CIA 3- ; Presentations on the various tourist destinations based on emerging travel trends and suggest a visitor attraction management plan. Critical thinking skills, Analytical skills, communication skills

·         To enable the student to understand the importance of Finance function in a service organization.

·         To make the student understand the sources of Finance and it’s effective Management in Tourism and Travel Industry.

Meaning and Definition-Scope, Aims of Finance Function and Objectives of Financial Management-profit maximization and wealth maximization.Time value of money - present value of money – concepts.

Objectives and Scope of Financial Planning- Nature and Characteristics of ideal financial planning – Determinants of financial planning – Estimation of Capital requirements of a firm. Sources of raising Capital – Equity & Preference Shares, Debentures, Retained Earnings, Public deposits, Loans and borrowings from Financial institutions – Leverage – Capital Structure decision – Cost of Capital – Specific Cost and Overall Cost. Trading on Equity and its limitations. Indifferences Point, Operating and Combined leverage.

Classification of Sources of Finance-  Security Financing-Internal Financing-Loan Financing. Sources of Long-term Finance: Shares, Debentures and Term loans; Raising long-term finance- GDR-Venture capital financing, IPO, Right Issue, Private placement etc. Assets Based Financing- Hire purchase vs. Lease financing, Project financing. -Financing of Tourism Projects.(TFCI).

Concept of Capital Budgeting-Importance of Capital Budgeting-Capital Budgeting Appraisal Methods-Pay Back Period Method-NPV method-IRR Method-ARR Method. Cost of capital, Cost of equity, preference shares, retained earnings and Weighted average cost of capital.

Concept of Working Capital – Requirements of Working Capital – Components-Estimations – Control of Working Capital – Management of Cash-Management of Accounts Receivable .

Meaning of cash - motives for holding cash-Objectives of cash - management of cash-Basic problems - preparations of cash budgets (Cash budget problems).

Shashi K. Gupta & R.K. Sharma (2014).Financial Management Theory. New Delhi:Kalyani Publishers.

Shashi K. Gupta & R.K. Sharma (2014).Financial Management Theory. New Delhi:Kalyani Publishers.

·                     In aggregate for each paper, for internal and end semester put together, at least 40 marks out of 100 must be secured to pass in that paper.

• To expose students to the procedures and processing in Tourism and Travel aspects.
• To equip students to take care of the requirements of the profession

Travel Agency – Definition and Scope – Tour Operators: Definition & Scope – Types of travel agencies –History of Travel Trade – The Travel Market: Business Travel, Corporate travel, Commercial group travel, Institutional travel – Leisure Travel: Family Travel, Single resort travel, special interest travel – Segments of travel industry: Travel agencies – Airlines – Lodging establishments – Tour wholesalers – Cruise liners – Car rentals – Rail transportation – Functions of Travel Agents – Full service agency, Commercial Agency, Implant agency, Group/ incentive agency – Literature or Manual for Travel Business.

Travel information – Documentation – Passports: Types and requirements – Visas – Various types and requirements – Health Certificate – Travel insurance - customs and Immigration– Schengen Visa –Airline codes-City Codes-Issuance of tickets Domestic and International. – products and services of a travel agency, pleasure/vacation travel –commercial travel – Tours – Ancillary Tourism Services- Services to tourists – Guide Services – Financial Services – Services to the Suppliers. Special regulation for restricted areas.

The Modern Tour Industry – Package tours – Custom Tours – Tour Wholesalers – Types of Package Tours: Independent Package, hosted tour, escorted tour, sightseeing tours -Group, Incentive and convention tour – Types of Tour Operators. Components of Package Tour – Basic Principles on packaging – factors affecting tour design and selection – Booking a Tour – Mass Market Package holidays – Specialist tour operators, Outbound – Inbound and Domestic tour operators, Tour operators reliance on other organizations

Planning and producing a tour – Process in planning an itinerary – costing of tours –Reservation and documentation – Routing – programming daily activities – transport – transfers – accommodation – meals – sightseeing – single supplement – Escorting a tour-Servicing inbound tours – Marketing inclusive tours. Transfers – accommodation – meals – sightseeing – single supplement – Escorting a tour- Servicing inbound tours – Marketing inclusive tours – Ethics in Travel Business.

Tour operational Techniques: Departure – Hotel Procedure – Aboard the Bus/Coach –Emergency procedures – Finance and accounting – Food and Beverages – Transportation Delays – Expulsion of a Tour Member – Handling Company Money – Reservation of Tourist Accommodation – Hotel Reservation – Types – Meal Plans and Codes – Room Rate, information requirements.

Procedures for approval of a travel agency and tour operator – Organization structure of a travel agency/ tour operator – IATA rules and regulations for travel agency approval –Approval from various government bodies.TOURISM  ORGANISATIONS – Identification of organizations operating internationally and domestically ( IATA, PATA, IATO, UNWTO, WTTC)Effectiveness of each organization, Inter and Intra relations of the work of these organizations to each sector with the tourism Industry.

Negi, J. (2006). Travel Agency and Tour Operation: Concept and Principles. New Delhi:

Kanishka Publishers.

Chauhan, Ravee. Tour Operation Management. Delhi, India: Vista International Pub. House, 2009. Print.

Deutscher, Guy. The Unfolding of Language: An Evolutionary Tour of Mankind's Greatest Invention. New York: Metropolitan, 2005. Print.

·                     In aggregate for each paper, for internal and end semester put together, at least 40 marks out of 100 must be secured to pass in that paper.

Live Project is an initiative taken up to provide practical learning experience as a part of the MBA Tourism Management programme at CHRIST (Deemed to be University) in addition to the mandatory summer internship. The initiative has been included as an important part of the learning pedagogy of the Postgraduate course as it would provide students with an opportunity to convert their academic learning’s into practical knowledge. It would provide students with Industry experience where they would work under the able-guidance of professionals in addition to theoretical knowledge acquired in classrooms.

Course Objectives:

·         To provide meaningful work experience that would supplement ideas gained from academic courses.

·         To provide students with in-depth knowledge of the formal functional activities and informal organizational interrelationships of an organization.

·         To assist students to understand the various career options available in the industry, and provide an opportunity to test their interests and aptitudes before permanent commitments are made.

·         To enable students to establish inter-personal relations with the Industry and develop employment records and references that will enhance employment opportunities and career advancement prospects in future.

·         To enhance students to develop such attitudes and ethics those are conducive to effective interpersonal relationships in the Travel and Tourism Industry.

The Live Project would not only enable students to take up responsibilities and initiatives but also familiarize them with the Industry culture and ethics. All in all, Live Project  would play a vital role in enhancing their skill sets with respect to improving their employability skills to match the industry expectations and thereby would shape students into wholesome candidate equipped to be absorbed by the Industry.

On the job training

Over the course of the Project, the Students will be required to maintain a Record of the Daily Duties and Responsibilities, which will be consolidated into a Report at the end of the Project Duration.

The Viva-Voce Examination conducted by the Organization and the the University Guides, along with the Report will be considered for the Final Evaluation

o provide essential skills and abilities to the student

 To provide proper guiding to student

 Enabling productive discussions and debates on various topics

SWOT and Group Discussions

SWOT of Self

Knowledge Point Presentation

To acquire knowledge and present it analytically in a group

Outcome :Presentation, team work & analytical skills

To compare and contrast different ideas and concepts

Outcome :Analytical & presentation skills

 To analyze the current news with relevant data critically an discuss pros and cons

 Outcome :Analytical thinking skills

The paper intends to impart a thorough understanding and in depth knowledge about the various aspects of Sustainable tourism. This helps the students to identify the significance of sustainability in tourism development. This paper offers the students to gain a thorough insight into various issues, developments related to new sustainable tourism concepts as well as an insight to other advanced concepts of tourism.

Course Objectives:

This paper intends to expose the students to an orderly growth of Tourism so that it becomes sustainable. It takes an attempt to take the students through various aspects of sustainable tourism from the emergence of the paradigm to sustainability issues in all types of tourism and all components of the industry

Ecology–Environment -Concept of Sustainable tourism- Forces which promote Sustainable Tourism– Principles of Sustainable Tourism- Dimensions of Sustainable tourism–   The steps involved in Sustainable tourism planning- The various approaches to sustainable tourism- The Environmental Impact of Tourism– Factors Creating the issues of Global Concerns; Rise in Temperature –Air/water/Noise Pollution- Melting of Snow Caps – Rise in Sea Level – Monsoon and its Changes –Cruise lines and environmental concerns, Golf courses and environmental concerns; Case studies. Benefits of various sustainable tourism projects; Case Studies; Environmental issues in sustainable tourism- Case studies, Sustainable tourism development in islands- Case studies. Threats and benefits of sustainable tourism. Case Studies based on both private sector and public sector projects. Sustainable tourism trends- South East Asia, Far East. The sustainable trends within major hospitality/tourism based companies.

Introduction to the concept of Green tourism-Definition and Key Concepts of Greening of Tourism, Sustainable tourism V/S Green Tourism. Types of Green tourism practices; Airlines and Tour operators. Measuring Sustainable Tourism, Challenges and Opportunities for Tourism in a Green Economy - Waste Management and Water Quality - Energy and Green House Gas Emissions-Water Consumption, Loss of Biological Diversity, Specific Challenges for Biodiversity. The Case for Investing in the Greening of Tourism, Spending in the Tourism Sector, Benefits in Employment, Environmental Benefits. Carbon foot prints-How to calculate the carbon footprint-What is your carbon foot print.

Eco-Tourism; Eco tourism related organisation- International organisations- National organisations- their role- Management of eco-tourism- marketing and  management issues in eco-tourism - Not for profit organisations and NGOs- Ethics of  Eco-tourism Operators- local people and tourists -Organisation characteristics; Formation, reasons for formation, mission, and structure - Funding partnership and stake holders.; Characteristics of resource protection and development, Ethical orientations. Eco-tourism in public policy and planning- Beauty and Danger of Eco-tourism.

EIA-–Perceptions of Environments and Tourist Characteristics, Environmental Ethics -The need for EIA – Steps of EIA- Method – Usage of EIA in conserving Ecology and Environment – Global code of Ethics in Tourism – UN Initiatives on Ecology and Environment – National Policy on Ecology and Environment- Environmental Law.  Environmental Policy & Politics: Governance Innovations- Demand-Side Tools-Supply-Side Tools-National and International Policies on Natural Resource Management-Ecosystem Services & Payments for Ecosystem Services

Certificates and Regulations: the concept of accreditation and certification in an international context- Eco-labels, Blue Flag, Green Globe, PAN parks, Green leaf, Leads certification.

Sustainable Tourism and Community Participation - Collaboration and Community Development -Community Identity and tourism - Community Tourism Entrepreneurship and SMEs – Community Engagement in Alternative Forms of Tourism; Cultural Tourism, Health Tourism, Heritage Tourism- Management of Built and Cultural Heritage – Adventure Tourism – Farm Tourism – Water sports. Methodology for Developing New Tourism Activities without affecting Existing Ecology and Environment.

Sustainable tourism Planning: best-practices versus worst practices-Tourism Carrying capacity issues and Limits of Acceptable Change - Tourism Development Impacts and Issues Indicators and Standards: Visitor experience indicators -Environmental indicators-  Tourism development models. Reinventing Sustainable Tourism - Tourism development and tourist development - Planning considerations for tourism – Development and Strategy -Integrated Vs Non Integrated Planning Destination Management and DMOs - Power, Politics and tourism planning. Public and Private Sector Collaboration - tourism development and entrepreneurship. Good and Bad examples of tourism planning - The role of Stakeholders in Policy making- New Blueprint for tourism and the role of the government and other agencies.

Sustainable Tourism Management in Urban Settings-Sustainable Tourism Management in Mountain Regions-Sustainable Tourism Management in the Wilderness & protected areas-Sustainable Tourism Management in Rural Areas/rural settings -Sustainable Tourism Management in Coastal Zones; Coastal Regulations Zone- Islands- Marine Eco-tourism- Nature of a marine eco-tourist- viewing wildlife-recreational boating etiquettes-snorkelling- Scuba diving- Case Studies.

Fischer, A. (2014). Sustainable Tourism. Bern: UTB.

Hall, C. M. (1998).Sustainable tourism: A geographical approach. New York: Longman     Publications.

Narasaiah, M. L. (2004). Globalization and sustainable tourism development. New Delhi:    Discovery Publishing House.

Pineda, F. D., &Brebbia, C. A. (2012).Sustainable tourism. Southampton: WIT Press.

Miller, G., & Twining-Ward, L. (2010).Monitoring for a sustainable tourism transition: The challenge of developing and using indicators. Wallingford, UK: CABI Pub.

Fennell, D. A. (2013).Ecotourismprogramme planning. Wallingford, Oxon, UK: CABI Pub.

CIA 2= Midterm exmination

CIA 3 = Tourism has often been criticised for damaging the environment and undermining local cultures. To what extent Is this true in Indian scenario? (Evaluate the student based on  Is there evidence in the work that the writer has been reading around the subject area?)

The Course aims to equip the students with a wider overview of the general communication skills required at the managerial level both at the conceptual and application level.

This course will sharpen the analytical, written and spoken Communication skills, using media and modes essential in Business Situations, in Decision Making and in Implementation.

Introduction - Significance and Scope of Communication in the Tourism Industry

Models of Communication Process – Principles of Communication –

Techniques of Communication (Verbal and Nonverbal)

Listening Skills – Effective and Ineffective Listening

Forms of Organizational Communication in the Tourism Industry – Communication Networks

Barriers of Communication – Effective Communication and Miscommunication

Cultural Diversity and Communication – Understanding Cultural Differences in the Travel and Tourism Industry

Working and Communicating in Teams - Managing Relationships at Work - Strategies to Manage Global Teams

Conversations and Negotiations

Social Etiquettes in Life and at Work, Styles of Dressing and Grooming

Significance of Time – Gender Roles – Across Continents and Countries

Introduction to Conventional Modes of Communication – Mail – Courier – Telegraph – Telex

Introduction to Electronic Communication – Telephone – Cellular Phone – Fax – Email – Tele conferencing – Internet

Use of Computers for Communication in the Travel and Tourism Industry

Media of Mass Communication – Notice Board – Hoarding – Newspaper - Magazines – Film – Television

Recent Technological Developments in Effective Communication in the Tourism industry

Business Writing Principles - Adoption, Word Selection, Sentence Construction - Qualities of Business Correspondence

Introduction to the Art of Writing Important Tourism Business Correspondences – Letters, Memos, Reports, Inquiries and Responses, Persuasive Requests, Sales and Order Letters - Itineraries

Interdepartmental Communication – Memos, Circular Letters, Text Messaging - Notice, Agenda and Minutes of Meetings

Use of MS Office in Business Communication

Travel Report Writing - Organizing and Different Types of Reports

Techniques of Writing Reports - Visual Aspects of Travel Reports - Layout Options and Illustrations

Writing for the Web - Effective E-Mail Writing

Travel Blogs – Podcasts and Vodcasts

Use of Social Media in Travel Communication

Speeches and Presentations – Creating and Delivering a Good Presentation - Making an Effective Presentation – Preparing the text – Using Visual Aids

Dialogue skills – Feedback skills

Telephone Dialogue – Telephone Etiquette – Handling Conversations and Courtesy

Public Speaking and Oral Reporting – Speeches

Understanding Talent required for the Tourism Industry – Planning and Searching for Jobs

The Art of Resume Writing – Cover Letters – Format

Getting Ready for different Types of Interviews – Facing Interviews

Group Discussions – Qualities Required – Body Language - General Do’s and Don’ts - Demonstrations

Urmila, R., & Rai, S.M. (2011). Business Communication. Himalaya Publishing House.

Varinder, K. (2008). Business Communication, Kalyani Publishers.

Sharma, R.C., & Mohan, K. (2010). Business Correspondence and Report Writing - Tata McGraw Hill.

Edward, R., &Rebecca, B. H. E. (2007). Business Communication. Prentice hall.

Lesikar, & Raymond, V. (2009).  Business Communication. McGraw Hill.

Locker, K.O. (2008). Business & Administrative Communication. McGraw Hill.

Michel, H.S. (2010). Communication in Business & Professional settings. McGraw Hill.

CIA 1B (10 Marks): Individual Written Assignment on “Modes of Communication”

CIA 2 (25 Marks): Mid Semester Examination

CIA 3A (10 Marks): Evaluation of Content and Writing on Current Affairs on the Internet – Blogs / Social Media

CIA 3B (10 Marks): Completion of a MOOC Course

End Semester Examination (30 Marks)

The paper gives a basis level understanding on the economic variables influencing economical change as well as an in-depth understanding of the operational Environment in Tourism business field. It discusses the impact of globalization on the sectors of hospitality and tourism so as to have a complete understanding on the current scenario in the tourism industry. The paper also imparts competencies to the learners to establish and manage tourism business in a competitive and dynamic global business environment.

To enable the students to understand the phenomenon impact of economic variables on businesses as well as to analyze the national and global environment of business through a macro and micro perspective of business in general and tourism industry in particular.

Definition of demand, Law of demand and its determinants .Definition of supply, Law of supply, Movement along the supply curve and shift in supply curve, Factors affecting supply, Market equilibrium. Application of demand and supply analyses, Concepts of elasticity, degree, determinants &types, practical implication, Relationship of Revenue and elasticity of demand, demand forecasting

Economics

Short run costs and long run cost, Relationship between LAC and SAC, Economies of Scale Revenue Analysis–TR, AR and MR

Types of markets, Perfect competition features, Price determination and equilibrium in the short run and the long run, Monopoly -features, equilibrium condition, Price discrimination. Monopolistic competition -features, Oligopoly-Kinked Demand curve.

Multiplier and its significance, Multiplier effect as applied to Tourism Sector. Multiplier model-investment or government multiplier, tax multiplier, balanced budget multiplier and transfer multiplier.

Business: nature, objectives and scope of business – dynamics of modern tourism business –– Environment:  meaning and constituents of environment (external and internal factors of environment) – Environmental analysis: process and limitations.

Business Environment   

Meaning of Globalization – reasons for going global – process of globalization – Trans-national business integration: foreign market entry strategies, foreign investments, and acquisitions, strategic alliances, franchising, management contracts, joint ventures – benefits and problems of globalization – globalization in tourism and hospitality.

WTO organization – functions, objectives and fundamental principles – General Agreement on Trade in Services (GATS) - modes of service trade – cross border trade – consumption abroad commercial presence – movement of natural persons

Mankiw N. Gregory., (2014). Principles of Microeconomics, Seventh Ed. Cengage Learning.

Dominick Salvatore., (2014).Managerial Economics in a Globalised Economy. Eighth Ed. Oxford University Press.

Geetika, Ghosh. Piyali, & Choudhari, P.R (2012). Managerial economics. (2^nd Ed.). New Delhi, India: McGraw Hill Higher Education.

Ahuja, H.L. (2004). Principles of Micro Economics. South Western Publications.

Aswathappa, K. (2011). Essentials of Business Environment. (11^th Ed.). Himalaya Publishing House.

Cherunilam, Francis. (2002). Business Environment. Himalaya Publishing House.

Lekhi, R. K., & Emmanuel, Mathew. (2008). Development and Environmental Economics. Ludhiana: Kalyani Publishers.

Schiller, B. R. (2000). The micro economy today. (8th Ed.). Boston: Irwin/ McGraw-Hill.

·                     In aggregate for each paper, for internal and end semester put together, at least 40 marks out of 100 must be secured to pass in that paper.

This course give an in-depth specific view of tourism entrepreneurship, it includes topics such as planning and practical execution of entrepreneurial plans. This course intends to provide a learning system that inspires entrepreneurial motivation among students by providing a platform for creativity and innovation. Further to enable them with concepts and process that will enable them to create a venture.  The overall course objective is to provide an understanding of entrepreneurship.

The subject focuses on creating an in-depth understanding of the concept of entrepreneurship from a general perspective to a more specific one considering new budding entrepreneurs in the tourism industry. It also provides students with a practical view of how enterprises are managed with reference to its resource utilization such as customers and human resource from the perspective of a tourism industry.

Definition and Meaning of entrepreneur, Evolution, myths, Approaches to entrepreneurship Functions of an Entrepreneur, Types of Entrepreneur, Intrapreneur, Entrepreneurial Culture; Stages in entrepreneurial process. Ethical and social responsibility challenges for entrepreneurs. Social entrepreneurship, Woman Entrepreneurship.

Creativity, Process, Techniques, Innovation,techniques of innovation Management,Creative approaches, Systemic and analytical methods of innovation management, Intellectual Property rights

Entrepreneurial competency, individual competency, advantages of competency based approach; identification of entrepreneurial competency, Developing competency, manifests needs theory, entrepreneurial behavior, Analyzing ECs, Assessing ECs.

Assessment and evaluation of entrepreneurial opportunities, challenges of service venture, and factors for new ventures development, pitfalls and failures – case studies (tourism Industry), Ownership patterns in India, Legal issues related to emerging ventures – Registrations, Licenses, Fees and Permits with regard to tourism industry

Basic Concepts- Meaning, Need, Importance, Sources of Financing- Personal Investment- Venture capital – approaching venture capitalist - Angel Investor- Business Incubators- Government Grants and Subsidies- Bank Loans- Crowd Fund- Meaning, Process, Importance.

Small industry financing developing countries, Overview of financial institutions in India, Central level and state level institutions,  DIC , NABARD , SIDBI, , IDBI, SIDCO, Indian Institute of Entrepreneurship, , Single Window, Industrial Policy of Government of India ,Government of India Initiatives under Make In India.

Developing a Business Plan - Conducting Initial Market Research, Developing Goals and Objectives, Developing an Organizational Form and Human Resource Plan, Developing a Project Schedule, Developing an Operations Plan, Developing a Marketing Plan, Developing a Green Plan, Developing a Financial Plan, Risk Analysis , Assessment of Project’s Viability, Case studies

Feasibility report of a new venture

British Colombia Ministry of Tourism, Sport and Arts, (2005).A guide for tourism business

entrepreneurs. Retrieved from website: http://www.smallbusinessbc.ca/pdf/Small Business Guide - English.pdf.

Holt , D. H. (2003 ). Entrepreneurship- new venture creation .Prentice- Hall of India Pvt Ltd.

Lall, M., &Sahai, S. (2006).Entrepreneurship. (1st ed.). Excel Books.

R. L. Tung (Ed.), (2001). Learning from World Class Companies.Thomson Learning.

Sahlman , W. A., Stevenson, H. H., Roberts , M. J., &Bhide', A. (1999). The       entrepreneurial venture . (2 ed.). United States of America :HarwardBusinessSchool Press.

Drucker, Peter F (2016).  Innovation and Entrepreneurship. New York : Happer Collins.

Gunn, Robert; Durkin, Chris (2010). Social entrepreneurship : a skills approach. Bristol, UK ; Portland, OR : Policy Press

Hisrich, R. D., Peters, M. V., & Shepherd , D. A. (2014). Entrepreneurship. (6th ed.). Tata Mc-Graw Hill.

Labuschagne, H. (2011). Entrepreneurship competency, cognition, behavior and knowledge creation.University of Pretoria

Rao, Venkata Y; Swamy, Anjaneya G (2011). Tourism Entrepreneurship. (New Delhi: Excell Books,

Drucker, Peter F (2016).  Innovation and Entrepreneurship. New York : Happer Collins.

Gunn, Robert; Durkin, Chris (2010). Social entrepreneurship : a skills approach. Bristol, UK ; Portland, OR : Policy Press

Hisrich, R. D., Peters, M. V., & Shepherd , D. A. (2014). Entrepreneurship. (6th ed.). Tata Mc-Graw Hill.

Labuschagne, H. (2011). Entrepreneurship competency, cognition, behavior and knowledge creation.University of Pretoria

Rao, Venkata Y; Swamy, Anjaneya G (2011). Tourism Entrepreneurship. (New Delhi: Excell Books,

This course will help learners to understand the different market segments and marketing mix elements and to develop the skills required for a successful tourism and hospitality manger in a dynamic and technologically advanced global marketing environment.

Marketing for Hospitality and Tourism – Definition – Core Marketing Concepts – Marketing Philosophies – Selling Vs Marketing, Differences between Products and Services – Technology and Marketing – Specific features of Tourism Marketing – Marketing Environment (Macro) – Economic, Natural, Technological, and Political – Legal and Socio Cultural. Marketing Information Systems and Marketing Research

Consumer Markets & Consumer Buying Behavior-Factors affecting Consumer behavior- The buyer decision process-Organizational Buying Behavior-The Organizational buying process- Organizational buying Decisions- Segmentation bases – Criteria to effective segmentation – Market Targeting – Market Positioning – Marketing Strategies – Alternative Strategies by Market Focus-Ps of Marketing- Product Mix – salient features of Tourism Products – New Product Development – Product Life Cycle – Strategies – Brand decisions

Pricing Considerations – Internal and External Factors – Pricing Approaches: Cost based – Break Even Analysis – Value based Pricing – Competition based Pricing – Pricing Strategies – New Product Pricing Strategies – Existing Product Pricing Strategies – Psychological Pricing – Promotional Pricing.

Promotion in Tourism Industry-objectives-Methods - Advertising-Sales Promotion - Personal selling-Public Relations-Publicity in Tourism. - Direct Marketing  – Characteristics of each Promotion - Direct and  online marketing- Building customer Relationships-Digital Direct Marketing technologies- Online Marketing –Marketing- online Marketing Domains-B2C-B2B-C2C-C2B-Setting up Online Marketing presence- Creating website-Types-Placing Ads and Promotions Online-Forms of Online Advertising-Challenges of Online Marketing-Building customer relationships-Digital Direct Marketing Technologies- Podcasts and Vodcasts-Interactive TV- Social Media in Marketing.

Reason for the Popularity of Packaging and Programming – The distribution Mix – Nature and Importance in Travel Trade – Distribution Channels – Marketing of Tourist Destinations. Destination marketing by Tourism Boards-Case Studies

Bowie, D., & Buttle, F. (2012). Hospitality Marketing. Routledge.

Kamra, K. K. (2001). Managing Tourist Destination – Development, Planning, Marketing,            Policies. Kanishka Publishers. New Delhi.

Kotler, P., Bowen, J.T., & Maken, J.C. (2008). Marketing for Hospitality and Tourism. Pearson

            Education India.

Kumar, P. (2010). Marketing of Hospitality and Tourism Service. Tata McGraw-Hill           Education.

Morrison, A.M. (2002). Hospitality and Travel Marketing. Delmar Thomson Publications.

Kapoor, M., Paul, J., & Halder, B. (2011). Service Marketing: Concepts and Practices.

Tata McGraw-Hill Education.

Lovelock, C., Wirtz, J., & Chatterjee, J. (2010). Service Marketing. Pearson Education India.

Zeithmal, V.A., Bitner, J.B., Gremler, D.D., & Pandit, A. (2011). Service Marketing. Tata McGraw-Hill Education.

·                     In aggregate for each paper, for internal and end semester put together, at least 40 marks out of 100 must be secured to pass in that paper.

The objective of this paper is to familiarize the students with the background of planning parameters in connection with tourism development. This paper explores the theoretical framework integrated in destination planning.

Tourism planning and development is offered with an objective to familiarize the students with a concise background of planning modules to enhance competitive tourism growth with global inference. This paper emphasizes on analytic application oriented approach and is conceptual in nature. The functional skill set offered through the course familiarizes the students to understand the theoretical framework of destination planning and various intricacies involved in it. Imparting an expertise in tourism planning and pedagogic measures in policy making will engender tourism resources adequately.

Tourism Atractions and need for tourism planning – Preeminence of resources and role of destination development and its components - Conceptual tourist destinations and Evolving Concepts – Criterion’s for the selection of tourism destination development areas - Emerging Destination paradigms- Dynamics of destination development. Destination Audit - Procedures involved and checklist preparation - Relevance of destination planning- Planning at transnational level - Master Plan- Planning process - Elements of tourism plan. Tourism impact analysis and mitigation measures– Reasons for the collapse of tourism destination areas- Role of stakeholders and supremacy of government in destination planning – Challenges and issues addressed- State funding determinants- Organization structure in the context of destination planning. Destination management system – Applications and Techniques.

Deliberations in the planning system- Role of systems approach in tourism planning- Tourism systems – Modified Leiper’s Tourist System and  Whole tourism system (WTS) - Weaknesses in Leiper’s model of WTS- Other models of tourism - A model for interdisciplinary studies of tourism - Using models in learning system. Tourism demand and market supply match – Tourism demand patterns- Forecasting tools and techniques. Approaches in tourism planning: international level – national level – regional level – local level and site level planning. Institutional framework - Role of stakeholders in articulating effective planning- Public and private participation – Government intervention in tourism – Reasons for intervention: Economic, political, social, cultural and environmental.

Tourism policy - Definition, functions and characteristics - Process of tourism policy -Formulation - Structure and composition of Tourism Policy- Approaches to Tourism policy. Strategic planning and management - Strategic objectives and policies (Core and subsidiary strategic objectives) - Strategic and comprehensive planning process and phases involved. Framework for strategic planning in destinations – Strategic tourism policy model and areas that need government intervention and tactical perspective- Project feasibility study - Techniques and exceptional deliberations - Plan implementation- Development and monitoring. Planning analysis and strategic synthesis.Developing tourism plans: goals – components – plan preparation. Indicators in tourism development - WTO framework – Strategic role of knowledge in the New Age of Tourism - Successful Framework Strategies for development - Contemporary emphasis in framework and conditions for development - WTO: Action plans. Integrated planning- Principles, need and approaches for integrated plan.

Role of Destination Management Organizations – Core Functions of Destination Management Organizations, Need and Operational perspectives of Destination Management Organizations - Organizational structure of Destination Management Organization and Destination Stewardship - Future implications of DMOs- Influence of Technology in Destination Management - DMOs Contribution to Destination Branding and Destination Governance, DMO towards Benchmarking a Destination - DMOs Contribution to Crisis Management - Contemplating Role of DMOs for Destination Competitiveness and models - DMOs for Effective Visitor Attraction Management.

Strategic objectives and policies – premeditated approaches in policy formulation- Information communication technology Enabled Destination Management - Destination Image Building with Destination Management Organizations for Global Competency - Benchmarking Paradigms - Destination Management: A Major Parameter in Tourism Policy - Destination Management Organizations and alliances

Babu, S. S., Mishra, S., &Parida, B. B. (2008).Tourism Development Revisited – Concepts, Issues & Paradigms.Sage Publications.

Bhatia, A.K. (2009). Tourism Development: Principles & Practices. Sterling Publishers.

Burkart, A. J., &Medlik, S. (1994). Tourism Past, Present and Future. London: William Heinemann Ltd.

Cooper, C.,Fletcher, J.,Gilbert, D.,&Wanhill, S. (2000). Tourism Principles and Practices. London: Pitman Publishing.

Christie, R. M., &Morrison,A.M .(2006). The Tourism System.5^thEdn. New York: Kendall/ Hunt Publishing Company.

Kamra, K. K. (2001). Managing Tourist Destination: Development, Planning, Marketing and Policies. New Delhi:  Kanishka Publishers.

Mill, R. C., & Morrison, A. M. (2006).The Tourism System. Kendall-Hunt Publishing      Company.

Sharma, J. K. (1998). Tourism Planning and Development. New Delhi:  Kanishka Publishers.

Seth, P. (1997). Successful Tourism Planning and Management.Cross Section Publications.

Sinha, P. C. (1998). Tourism Planning. New Delhi: Anmol Publishers.

Stephen, P. J., Paul, B., Jo, C., et al. (2007). Tourism A Modern Synthesis.Thomson           Publishers.

Swarbrooke, J. (2002). The Development and Management of Visitors Attractions.Butterworth-Heinemann Publications.

Seth, P. (1997). Successful Tourism Planning and Management.Cross Section Publications.

Sinha, P. C. (1998). Tourism Planning. New Delhi: Anmol Publishers.

Stephen, P. J., Paul, B., Jo, C., et al. (2007). Tourism A Modern Synthesis.Thomson Publishers.

Swarbrooke, J. (2002). The Development and Management of Visitors Attractions.Butterworth-Heinemann Publications.

CIA Evaluation Rubrics