Department of
SCHOOL OF BUSINESS STUDIES AND SOCIAL SCIENCES






Syllabus for
Master of Business Administration (Tourism and Travel Management)
Academic Year  (2018)

 
1 Semester - 2018 - Batch
Paper Code
Paper
Hours Per
Week
Credits
Marks
MTA131 FRENCH LANGUAGE - I 4 4 100
MTA132 PRINCIPLES OF MANAGEMENT 4 4 100
MTA133 RESEARCH METHODOLOGY 4 4 100
MTA134 ACCOUNTING FOR MANAGERS 4 4 100
MTA135 PRINCIPLES, POLICIES AND PRACTICES OF TOURISM 4 4 100
MTA136 TOURISM RESOURCES AND PRODUCTS 4 4 100
MTA137 HERITAGE TOURISM 4 4 100
2 Semester - 2018 - Batch
Paper Code
Paper
Hours Per
Week
Credits
Marks
MTA231 FRENCH LANGUAGE - II 4 4 100
MTA232 BUSINESS STATISTICS 4 4 100
MTA233 TOURISM MANAGEMENT INFORMATION SYSTEM 4 4 100
MTA234 ORGANIZATIONAL BEHAVIOUR 4 4 100
MTA235 GEOGRAPHY FOR TOURISM 4 4 4
MTA236 FINANCE FOR MANAGERS 4 4 100
MTA237 TRAVEL CONSULTANCY AND TOUR OPERATIONS 4 4 100
3 Semester - 2017 - Batch
Paper Code
Paper
Hours Per
Week
Credits
Marks
MTA331 MANAGERIAL COMMUNICATION 4 4 100
MTA332 ECONOMICS AND BUSINESS ENVIRONMENT 4 4 100
MTA333 ENTREPRENEURSHIP 4 4 100
MTA334 MARKETING FOR HOSPITALITY AND TOURISM 4 4 100
MTA335 TOURISM PLANNING AND DEVELOPMENT 4 4 100
MTA336 SUSTAINABLE AND GREEN TOURISM 4 4 50
MTA381 INTERNSHIP 3 6 100
4 Semester - 2017 - Batch
Paper Code
Paper
Hours Per
Week
Credits
Marks
MTA431 FOREX MANAGEMENT 4 4 100
MTA432 BUSINESS POLICY AND STRATEGIC MANAGEMENT 4 4 100
MTA433 ORGANIZATIONAL BEHAVIOR 4 4 100
MTA434 BUSINESS ETHICS AND CORPORATE GOVERNANCE 4 4 100
MTA441A INTERNATIONAL AIR TICKETING 4 4 100
MTA441B EVENT MANAGEMENT 4 4 100
MTA442A AIRLINE AND CARGO MANAGEMENT 4 4 100
MTA442B HOTEL OPERATIONS AND MANAGEMENT 4 3 100
MTA481 DISSERTATION 3 6 100
        

  

Assesment Pattern

Students are evaluated for each paper on the basis of written examination and continuous internal assessment. Each paper carries maximum of 100 marks and is evaluated as follows:

 

End Semester Exam (ESE)

30%

Mid Semester Exam (CIA-II)

25%

Continuous Internal Assessments (CIA- I & III)

40%

Attendance

05%

Total

100%

·                     In aggregate for each paper, for internal and end semester put together, at least 40 marks out of 100 must be secured to pass in that paper.

Examination And Assesments

Regular classroom lectures shall be accompanied by any other method instructors find suitable to deliver better learning. Some suggested methods are;

·         Case Studies

·         Role Plays

·         Seminars and Presentations

·         Simulation Exercises

·         Current Affairs Sessions relevant to the topic etc.

 

EVALUATION METHODS:

Quiz Sessions

Assignments

Field study reports

Periodic Tests

Assessment of Class Participation in case studies and discussions

Any other appropriate method identified by the instructor that would ensure objective assessment of the student performance.

Department Overview:
The Department of Tourism Studies was established in 1999, dedicated to the motto of excellence and service. The Department is committed for the overall development of an individual through academic excellence, professional competence, personal, interpersonal and societal skills. Christ University became the premier educational institute in Karnataka to introduce a two-year Post-graduate Programme in Tourism Studies- MBA (Tourism and Travel Management). Presently, the Programme is offered by the School of Business Studies and Social Sciences, Christ University ? Bannerghatta Road Campus. With a focus on Greater Academia and stronger Industry Relations, the Discipline gives emphasis on Research and development. It also offers Ph.D, M.Phil and BBA (Tourism and Travel Management) courses. The School of Business Studies and Social Sciences is an IATA/UFTAA Authorized Training Centre for international travel and tourism training programmes. Driven with a strong and sound set of core values, the Discipline has always endeavored to empower students to face the challenges in the rapidly growing travel, tourism and hospitality industry. The Discipline imparts training in tourism and travel industry management and related areas. It provides opportunities to students to connect with various Bodies and Associations within the tourism industry in such a way that they are equipped professionally in the vocation of tourism.
Mission Statement:
Vision Excellence and Service Mission The Discipline of Tourism Studies offers a platform to develop human resources to make effective interventions in the society through personal and professional excellence.
Introduction to Program:
The Department of Tourism Studies was established in 1999, dedicated to the motto of excellence and service.The Department is committed for the overall development of an individual through academic excellence, professional competence, personal, interpersonal and societal skills. Christ University became the premier educational institute in Karnataka to introduce a two-year Post-graduate Programme in Tourism Studies- Master of Tourism Administration (MTA), presently known as MBA (Tourism and Travel Management).The Programme is offered by the School of Business Studies and Social Sciences, Christ University ? Bannerghatta Road Campus. The Discipline aims to provide training in tourism and travel industry management and related subjects. It provides students opportunities to connect with various Bodies and Associations within the tourism industry in such a way that they are equipped professionally in the vocation of tourism. The Discipline also aims to conduct, promote and institute research in the field of tourism likely to be conducive in its promotion and development and to publish the result of the research conducted thereof. It also aims to undertake and provide publications of suitable literature comprising of journals, books, and research papers in the area of tourism. ATNA ? The Journal of Tourism Studies from the Discipline of Tourism Studies brings out scholarly research articles in the field of travel, tourism and hospitality sector.
Program Objective:
1. To develop the students with professional and academic inputs to adapt to the requirements of the changing travel, tourism and hospitality industry. 2. To offer Comprehensive teaching and learning techniques including case studies, role-plays, group discussions, presentations, group research and travel laboratories. 3. To offer tailor made programs with both theory and skill developments as a part of the Curriculum. 4. To offer Field oriented activities to know and promote value -additions for people and places. 5. To enable students to be take up sector relevant studies, for presentations to be made and working experiences through internships. 6. To provide strong emphasis in communication, customer relations and service. 7. To create professionals who can succeed in the industry which has no regional, gender, language or age barriers and where talent reaps success.

MTA131 - FRENCH LANGUAGE - I (2018 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:100
Credits:4

Course Objectives/Course Description

 

Course DescriptionTourisme.com, the proposed method for the I MBA (T&T) programme has been conceived for beginners or people desirous of enriching their linguistic knowledge for professional use in the tourism industry. The immediate practice of the acquired linguistic competencies kindles in the learner the curiosity and the interest to observe, question and finally the competence to use them.

Learning Outcome

Course Learning Outcome – Enhancement of linguistic competencies and sharpening of written and oral communicative skills. 

Unit-1
Teaching Hours:20
First contacts
 

    

1.      Introducing oneself and speaking about one’s job                                           5hrs.

2.      Introducing one’s agency                                                                             5hrs.

3.      Engaging in a phone conversation                                                                 5hrs.

Getting in touch by writing                                                                          

Unit-2
Teaching Hours:20
Welcoming
 

 

1.      Giving information at the airport                                                                  5hrs.

2.      Welcoming the passengers                                                                            5hrs.

3.      Giving information to the travellers                                                              5hrs.

 

4.      Selling a train ticket                                                                                    5hrs.

Unit-3
Teaching Hours:20
Animation
 

                                     

1.      Planning a programme                                                                                 5hrs.

2.      Proposing a village holiday                                                                          5hrs.

3.      Giving information about different programmes                                             5hrs.

 

4.      Evaluating a programme                                                                              5hrs.

Text Books And Reference Books:

Essential Reading

1.      Course  Text : Corbeau, Sophie ; Chantal Dubois ; Jean-Luc Penfornis. Tourisme.com Cours de français professionnel du tourisme. Paris :Clé International, 2002.

 

Recommended Reading

 

1.      French websites like Bonjour de France, FluentU French, Learn French Lab, Point du FLE etc.

Essential Reading / Recommended Reading

Essential Reading

1.      Course  Text : Corbeau, Sophie ; Chantal Dubois ; Jean-Luc Penfornis. Tourisme.com Cours de français professionnel du tourisme. Paris :Clé International, 2002.

 

Recommended Reading

 

1.      French websites like Bonjour de France, FluentU French, Learn French Lab, Point du FLE etc.

Evaluation Pattern

Students are evaluated for each paper on the basis of written examination and continuous internal assessment. Each paper carries maximum of 100 marks and is evaluated as follows:

 

End Semester Exam (ESE)

30%

Mid Semester Exam (CIA-II)

25%

Continuous Internal Assessments (CIA- I & III)

40%

Attendance

05%

Total

100%

 

·                     In aggregate for each paper, for internal and end semester put together, at least 40 marks out of 100 must be secured to pass in that paper.

MTA132 - PRINCIPLES OF MANAGEMENT (2018 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:100
Credits:4

Course Objectives/Course Description

 

The paper intends to impart a thorough understanding and in depth knowledge about the various aspects of management concepts. This helps the students to identify the significance and practices of managerial tasks.

Learning Outcome

 To introduce the discipline of tourism and provide a set of underlying and guiding principles to approach the study of subject area.

 To provide the basis for a higher level tourism course and enable the students to understand the rudiments of tourism with a futuristic view.

 

UNIT-1
Teaching Hours:6
Management: Science, Theory and practice
 

Definition of management - nature and significance - objectives of management - levels of management - Principles of Management - Need for principles - Management Vs Administration - Functions of management - Role, attributes and qualities of manager - approaches to management.

UNIT-2
Teaching Hours:8
Planning and Decision Making
 

Nature and purpose of planning - types of plans - steps in planning - Planning process - Advantages and limitations of planning - Objectives: nature of objectives - process of managing by objectives - Strategies, policies and planning premises: nature and purpose of strategies and policies - Decision Making: Process - decision making techniques - importance and limitations of decision making

UNIT-3
Teaching Hours:6
Organising
 

Nature and purpose of organizing - formal and informal organization - organization levels and span of management - Organizational structure - Departmentation - Line/Staff Authority: Delegation of authority and responsibility and Decentralization

UNIT-4
Teaching Hours:8
Staffing
 

Nature and purpose of staffing - human resource planning - recruitment - selection - training ?compensation and performance appraisal

UNIT-5
Teaching Hours:10
Directing
 

Nature and importance of direction - motivation: meaning and importance - theories of motivation (Maslow's need hierarchy theory; Herzberg's Motivation-Hygiene theory; Vroom's Expectancy theory; Stacy Adam?s Equity theory) - Leadership: meaning - theories of leadership (Trait theory; Behavioral theories; Situation theories; the path-goal theory - integrated leadership model) - Communication: meaning, process of communication - barriers in communication - Towards effective communication

UNIT-6
Teaching Hours:4
Controlling
 

Meaning - nature of organizational control - basic control process - techniques and tools of control - designing control systems

UNIT-7
Teaching Hours:3
Social Responsibility and Ethics
 

concept of social responsibility - managing ethical behavior - tools of ethics - corporate governance

Text Books And Reference Books:

 

Harold , K., & Heinz, W. (2012). Essentials of management . (8thed.). Singapore: McGraw-Hill Education.

 

Essential Reading / Recommended Reading

 

Terry, G. R. (1972). Principles of management. Homewood, IL: R.D. Irwin.

 

Tripathi, P. C., P. C. Tripathi, and P. N. Reddy.Principles of Management. New Delhi: Tata McGraw-Hill Pub., 2008. Print.

 

Dyck, Bruno, and Mitchell J. Neubert.Principles of Management. Mason, OH: South-Western, 2009. Print.

 

Kreitner, Robert. Principles of Management. Mason, OH: South-Western, 2009. Print.

 

Williams, Chuck. Principles of Management. Mason, OH: South-Western Cengage Learning, 2009. Print.

 

Evaluation Pattern

CIA – 1

CIA – 2

CIA – 3

Attendance

MSE

1

2

3

1

2

3

Marks – 50 (25)*

Marks – 10 (5)*

Marks – 10 (5)*

Marks – 10 (5)*

Marks – 10 (5)*

Marks – 10 (5)*

Marks – 10 (5)*

Marks – (5)*

 

Written Assignment

Quiz / Test

Case Analysis/Case Simulation

Presentation / Role Play / Case presentation / Mini Project / Discussion

Class Participation / Quiz / Test

Research Based Activities: Article Review / Book review / Mastery  Project

 

MTA133 - RESEARCH METHODOLOGY (2018 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:100
Credits:4

Course Objectives/Course Description

 

  • To impart students with knowledge and understanding of Research Methodologies, Statistical Tools and Techniques
  • To enable the students to plan and conduct a Research Project from a societal perspective. 

Learning Outcome

 

  1. Develops basic understanding of research and its significance.
  2. Identify the various components of research and provide a cross discipline perspective to business research.
  3. Familiarize the students about the various statistical techniques used in research.
  4. Equip the students to handle large volume of data using SPSS

 

 

Unit-1
Teaching Hours:7
Meaning of Research
 

Purpose of research - Scientific Method: basis –

requisites of a good scientific method – components of scientific approach - Research and Theory. 

Ethics in research- Meaning, Importance, Scientific misconduct in research. Plagiarism- meaning, significance, types of plagiarism and plagiarism limit.

Unit-2
Teaching Hours:7
Types and Methods of Research
 

Classification of Research: Pure and Applied Research– Exploratory or Formulative Research – Descriptive research – Diagnostic study – Evaluation studies – Action research – Experimental research – Analytical study or Statistical method – Historical research – Survey- Case study – Field Studies – Steps in Research

Unit-3
Teaching Hours:3
Review of literature
 

Literature classification – purpose of review – sources of literature- Traditional and electronic- EBSCO- JSTOR – Planning the review work –note taking, practical training on testing of plagiarism with “Turnitin” software

Unit-4
Teaching Hours:10
Planning of Research
 

The planning process – selection of a problem for research – Formulation of the selected problem – hypotheses: meaning – types (descriptive, relational, causal, working, null, statistical, common sense, complex and analytical Hypotheses) -  Sources of hypotheses – theory observation, analogies, intuitions and personal experience – functions/role of hypotheses – characteristics – Concepts: definition – characteristics – types (concrete, abstract) types of definition of concepts (ostensive, verbal, descriptive or nominal, operational) – Research Design/Plan: meaning – essentials – classification of designs – contents of a Research Plan

Unit-5
Teaching Hours:8
Sampling
 

Meaning – characteristics of a good sample – sampling techniques: Probability Sampling techniques (simple random, stratified random, systematic random, cluster, area, multi-stage, random sampling with probability proportional to size, multiphase and replicated sampling) Vs non-probability) and Non-probability sampling techniques (convenience, judgment, quota and snowball sampling) – Sample UNIT, size and procedure Sampling error

Unit-6
Teaching Hours:7
Methods of Data Collection
 

Meaning and importance of data – sources of data – use of secondary data – methods of collecting primary data: observation, experimentation – Simulation – interviewing, panel method, mail survey, projective techniques, sociometry, and Content analysis

Unit-7
Teaching Hours:7
Tools for data collection
 

Type of tools – construction of schedules and questionnaires – Measurement scales and indices – pilot studies and pre-tests

Unit-8
Teaching Hours:3
Processing of data
 

Introduction – editing – classification and coding – transcription – tabulation

Unit-9
Teaching Hours:5
Overview on SPSS
 

Introduction, meaning of SPSS, Importance, Steps and practical training on entering data in SPSS- reliability test-meaning, importance and training on running a reliability test and interpreting the results

 

Unit-10
Teaching Hours:3
Report Writing
 

Introduction – types of reports – planning report-writing – research Report format – principles of writing – documentation: footnotes and bibliography- Styles of reference citations- MLA format, APA format.

Text Books And Reference Books:

 

1.                  1.  Cooper. D.R., Schindler. P.S.(2016) Business Research Methods. Mc Graw-Hill Education

 

 

 

  1. Zikmund W(2004). Business Research Methods.  (8th India Edition.). Cengage Learning. New Delhi

 

 

 

  1. Arora P. N & S. Arora (2009). Statistics for Management, New Delhi. Sultan Chand Sons Company Limited.

 

 

 

  1. Albright, Winston, Zappe (2007). Data Analysis and Decision Making (International Student ed.). New Delhi. Thomson Publication Press

 

Essential Reading / Recommended Reading

 

1.      Chawla.D, Sondhi.N. (2015)  Research Methodology Concepts and Cases. Vikas Publishing House

 

Evaluation Pattern

Students are evaluated for each paper on the basis of written examination and continuous internal assessment. Each paper carries maximum of 100 marks and is evaluated as follows:

 

End Semester Exam (ESE)

30%

Mid Semester Exam (CIA-II)

25%

Continuous Internal Assessments (CIA- I & III)

40%

Attendance

05%

Total

100%

·                     In aggregate for each paper, for internal and end semester put together, at least 40 marks out of 100 must be secured to pass in that paper.

MTA134 - ACCOUNTING FOR MANAGERS (2018 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:100
Credits:4

Course Objectives/Course Description

 

  • To equip students with Accounting skills so that they could prepare, analyze and interpret accounts related issues in Tourism.
  • To enable them to be successful executives in hotels, travel agencies with this knowledge of Accounting.

Learning Outcome

In depth understanding of fundamental accounting concepts and practice enhances users’ ability to apply such concepts to make better informed managerial decisions.

Unit-1
Teaching Hours:15
Accounting concepts and principles
 

Accounting conventions and principles; Double entry system of accounting, journalizing of transactions; ledger posting and  Meaning of subsidiary books -Types of subsidiary books -Preparation of Cash Book – Single column& three column Cash book

Unit-2
Teaching Hours:15
Final Accounts and Hotel Accounts
 

Trial Balance and Its Preparation - Final Accounts of Sole Proprietary concerns.-Trading, Profit and Loss Account and Balance Sheet of Sole proprietary Concern - Performa of Company’s Final accounts. -Accounts of Hotel Industry. Calculation of occupancy rate and room rent.

Unit-3
Teaching Hours:15
Analysis of Financial Statements
 

Meaning and Need of financial analysis. Tools of financial analysis -Comparative Income Statements- Comparative Balance Sheet- Common Size Income Statements-Common Size Balance Sheet. Ratio Analysis-Meaning, Uses of Ratio Analysis-Limitations-Classification of Ratio -.Liquidity Ratios-Current Ratio - Quick Ratio- Turn Over Ratios-Inventory Turn Over Ratio - Debtors Turn Over Ratio,-Creditors Turn Over Ratio - Working Capital Turn Over Ratio- Solvency Ratios-Debt-Equity Ratio-Proprietary Ratio, Fixed Assets to Net Worth Ratio, Fixed Assets Ratio - Interest Coverage Ratio - Profitability Ratios-Gross Profit Ratio - Operating Ratio - Operating Profit Ratio, Expenses Ratio - Net Profit Ratio - Overall Profitability Ratios-Return on Shareholder’s Investments- Return on Equity Capital, Earnings Per Share -  Problems on the above -  Preparation of Balance Sheet from given ratios excluded.

Unit-4
Teaching Hours:12
Methods of Cost Accounting Relevant to Tourism Industry
 

Concepts – Classification of Costs – Preparation of Cost Sheet.Operating Costing (Transport Costing) - Preparation of Operating Cost Sheet.

Unit-5
Teaching Hours:3
Recent concepts in Financial Accounting
 

Global financial reporting, - GAAPs and IFRSs, IAS, Indian GAAP and US GAAP, Foreign currency accounting, Inflation Accounting, Human Resource Accounting, Environmentaccounting, Responsibility Accounting.

Text Books And Reference Books:

Arora, M. N.  (2013). Management Accounting.Himalaya Publishing House.

M.Y. Khan and P.K. Jain. (2013), Management Accounting: Text, Problems and Cases. (6th ed.) McGraw Hill Education India Private Limited

Essential Reading / Recommended Reading

 

Anil, K. S., Rajesh, K. V., and Mariyappa.(2010). Financial Accounting.Himalaya Publishing House.

 

Arora, M. N. (2010). Cost and Management Accounting.Himalaya Publishing House.

 

Jain, S.P., &Narang, K. L. (2011).Advanced Accounts – part I. Kalyani Publishers.

 

Maheshwari, S.N., &Sharad, K. M. (2009).Financial Accounting for Bba.(1st .ed). New Delhi: Vikas Publishing House.

 

Shukla, M.C., Grewal, T.S., & Gupta, S.C. (1999).Advanced Accounts. (Vol.1). New Delhi: S. Chand & Co.

 

Evaluation Pattern

CIA 1: 20 Marks (2 components)

CIA 2: 25 Marks (MSE)

CIA 3: 20 Marks (2 components)

Attendence: 5 Marks

MTA135 - PRINCIPLES, POLICIES AND PRACTICES OF TOURISM (2018 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:100
Credits:4

Course Objectives/Course Description

 

Course Description

This paper will provide a through overview of tourism industry and summarize and demonstrate a broad understanding of tourism in a national and global perspective.  Historical and contemporary developments of tourism are discussed. The learners will be able to describe how related impacts/ aspects of tourism policies, principles and practices will affect the community and a destination region.

 

Course Objectives:

  • It is to introduce to the discipline of Tourism and various aspects that constitute the concept of Tourism
  • To enable students to understand the rudiments of Tourism with futuristic view

.

Learning Outcome

This course introduces   the discipline of Tourism and various aspects that constitute the concept of Tourism. The course also enables students to understand the rudiments of Tourism with futuristic view

Unit-1
Teaching Hours:10
Understanding Tourism and the Tourism Industry
 

Introduction to Tourism: Themes, concepts and issues – Defining Tourism-Tourism System – Leiper’s Model -Globalization and production and consumption of tourism -The evolution and development of tourism- The origins of modern tourism-understanding tourism demand-The elements of tourism demand-Measuring Tourism Demand-Tourism Statistics- Objectives, Types and Methods. Tourism -Measuring demand: problems and challenges- Current Trends in domestic and global

Unit-2
Teaching Hours:14
Motivation and Understanding tourist as consumer
 

Definition-Basic motivations of tourism – Categories of Tourist motivation - Other elements of motivation for tourism -Motivation and decision making in tourism-The tourist as consumer-Tourist Motives-Theoretical and conceptual approaches to tourist motivation-Tourist Roles-Factors influencing tourist motivation-Nationality and national identity-Tourism and work-social class and income-Tourist motivation and segmentation-

Unit-3
Teaching Hours:12
Understanding and Managing Tourism Supply
 

Common Features of Tourist Destinations – Components of Destination Amalgam The determinants of tourism supply-The influence of global transnational companies-The tourism supply chain-The management of tourism supply-planning and managing the tourist experience-Tourism planning process-key factors which interact to shape the tourist experience-The Role of Public sector in Tourism-Tourism Policy-The public policy- framework for tourism-Marketing Tourism and NTO-National Tourist Organizations, Functions of Tourism Organizations Roleof international multinational, state and local tourism organizations in formulating  tourism policies - National Tourism Policy of India, Karnataka State tourism Policy  

Unit-4
Teaching Hours:14
The Impacts of Tourism
 

Economic Impacts-Positive and negative economic impacts-Measuring the economic impacts of Tourism- The tourism satellite account-Social and cultural impacts-The nature of socio cultural impacts-factors influencing socio-cultural impacts. The demonstration effect-The socio-cultural effects of tourism-Framework for measuring socio-cultural impacts-Tourism and local communities-planning and management issues-Environmental impacts of tourism-The nature and scope of the environmental impacts-of tourism-Tourism destination development and environmental impacts-Positive and negative environmental impacts of tourism.

Unit-5
Teaching Hours:10
-Trends and themes in the use of tourist resources and Managing Tourism Activities
 

Urban tourism-Rural Tourism- Coastal and Resort Tourism-Tourism in the less developed world-Tourist health and safety- Managing tourist health and safety issues-global challenges for tourism-The future of tourism-– Future tourism perspectives – Demographic – Political – Technological changes- Changing Business

Text Books And Reference Books:

Essential Reading

Page J Stephen and Connell Joanne, (2006) . Tourism : a modern synthesis, Thomson Learning.

Cooper, C., Fletcher, J., Fyall, J., Gilbert, D., &Wanhill, S. (2008). Tourism: Principles and          practice. Prentice Hall.

Swain Sampad Kumar, Mishra Jitendra Mohan,(2012),Oxford University Press.

 

Recommended Reading

Goeldner, C. R., & Ritchie J.R, B. (2012). Tourism Principles, Practices,Philosophies. wiley            India.

Hall, C. M. (2008).Tourism planning: Policies, processes & relationships. Pearson/Prentice           Hall.

Holloway, J. C., & Taylor, N. (2006).The business of tourism . Financial Times Prentice Hall.

Laws, E., Richins, H., Agrusa, J., & Scott, N. (2011).Tourist destination governance:         Practice, theory and issues .Cabi Publishers.

 Wall, G., & Mathieson, A. (2006).Tourism: Change, impacts, and opportunities. Pearson          Prentice Hall.

 

Walker, J. R., & Walker, J. T. (2011).Tourism concepts and practices.Pearson Education India publications.

Essential Reading / Recommended Reading

Essential Reading

Page J Stephen and Connell Joanne, (2006) . Tourism : a modern synthesis, Thomson Learning.

Cooper, C., Fletcher, J., Fyall, J., Gilbert, D., &Wanhill, S. (2008). Tourism: Principles and          practice. Prentice Hall.

Swain Sampad Kumar, Mishra Jitendra Mohan,(2012),Oxford University Press.

 

Recommended Reading

Goeldner, C. R., & Ritchie J.R, B. (2012). Tourism Principles, Practices,Philosophies. wiley            India.

Hall, C. M. (2008).Tourism planning: Policies, processes & relationships. Pearson/Prentice           Hall.

Holloway, J. C., & Taylor, N. (2006).The business of tourism . Financial Times Prentice Hall.

Laws, E., Richins, H., Agrusa, J., & Scott, N. (2011).Tourist destination governance:         Practice, theory and issues .Cabi Publishers.

 Wall, G., & Mathieson, A. (2006).Tourism: Change, impacts, and opportunities. Pearson          Prentice Hall.

 

Walker, J. R., & Walker, J. T. (2011).Tourism concepts and practices.Pearson Education India publications.

Evaluation Pattern

Students are evaluated for each paper on the basis of written examination and continuous internal assessment. Each paper carries maximum of 100 marks and is evaluated as follows:

 

End Semester Exam (ESE)

30%

Mid Semester Exam (CIA-II)

25%

Continuous Internal Assessments (CIA- I & III)

40%

Attendance

05%

Total

100%

 

·                     In aggregate for each paper, for internal and end semester put together, at least 40 marks out of 100 must be secured to pass in that paper.

MTA136 - TOURISM RESOURCES AND PRODUCTS (2018 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:100
Credits:4

Course Objectives/Course Description

 

This course aims at developing the knowledge of Tourism Products, Assets and Resources of India. The module aims at creating a systematized method of classifying the various products and resources and examining them. The course also studies the culture, people and heritage, other ancillary activities such as arts, crafts, The course will also examine the location, importance, popularity and accessibility through various modes of transport, facilities available with each type of location in perspective.

Learning Outcome

This paper helps the students to develop knowledge of tourism products, assets and resources of India. Students will also receive an overview on the culture, people, heritage and other cultural resources.

UNIT-1
Teaching Hours:10
Tourism Products and Distribution
 

Tourism Product-Elements and characteristics of tourism products. Tourism Product Life Cycle, typology of tourism products.Tourism and Travel vendors - products and the end users - Tourism Services - features - serving traveler needs - levels of distribution channels for tourism products- one level - two level and three level tourism distribution channels - consolidators and travel clubs - Tourism information sources and services

UNIT-2
Teaching Hours:15
Natural Resources
 

Tourist Resources - Definition and Differentiation-Natural Tourist Resources - Existing use patterns vis-à-vis potential with relation to varied landforms:Mountains; Mountain Tourist Resource - with special reference to the Himalayas and other Hill Stations:Case studies of Mussoorie, Nainital,Munnar and Ooty. Desert Resources in India - Geological structure, existing facilities, Safaris, Festivals. Beaches, coastal areas and Islands.Popular tourist destination for:Land based (soft/ hard trekking, ice skiing mountaineering, desert safaris, car rallies, etc.), Water based (rafting, kayaking, canoeing, surfing, water skiing, scuba/ scuba diving) and Air based (para-sailing, para-gliding, ballooning, hand-gliding and micro - lighting, etc.)

UNIT-3
Teaching Hours:10
Socio Cultural Resources
 

Performing Arts of India; Classical Dances and Indian Folk Dances Music; Carnatic & Hindustani Music, Regional Music, Musical Instruments; String, Wind, Percussion, Ghana Musical Instruments, Handicrafts of India; textiles, clay works, stone works, woodworks etc.- craft melas- Marketing of Handicrafts. Indian Painting - Characteristic features- Medieval and Modern Paintings. Museums and their role-Role of Museums in preservation of art Heritage- Types of Museums- Acquisition of Museum Articles- Role of Museum in Special Interest Tourism. Fairs and Festivals-Traditional festivals and Tourist Promotional Fairs; Kite Festival, White water Festival, Snake Boat Race etc., Indian Folk Culture - Customs and Costumes.

UNIT-4
Teaching Hours:15
International Rail, Car,Air and Cruiseline Tourism Products
 

Rail Transportation - origin and growth - AMTRAK and VIA RAIL. Canada Services AMTRAK accommodation and classes of service - International Passenger Rail Service - EURAIL system - Brit Rail - Channel Tunnel-Tube-Indian Railways - Ind Rail passes - Notable Indian Trains - Rail travel in Japan. Automobiles - motor coaches / Car Rentals - Origin of Car Rental Market Car rental procedures- Car rental procedure reservation - Insurance - Maintenance - Car rental procedures - Emergencies and Accidents - The rental agreement - The Air line Industry - charter airlines and Passenger Air craft. Airline Deregulation Act - The Hub and spoke system - Effect of Deregulation -Reservation policies - children and Infants - Passenger check in and Baggage transport. Cruise ships - Ports - cruise categories - volume, premium , luxury and speciality cruises - cruise accommodation and deck plan - facilities, Basics of planning a cruise - popular cruise itineraries.

UNIT-5
Teaching Hours:10
Types of Destinations, Commercial/Heritage attractions
 

Destinations - Conceptual Tourist Destinations -Evolving Concepts Of Tourism Destinations - classifying destinations. Foundations for understanding Attractions and Entertainment, Similarities and Differences between Heritage Attractions and commercial attractions. Heritage attractions - museums and historical sites - zoos and aquariums - parks and preserves - Fairs and festivals - Commercial attractions - Amusement Parks, Gaming Shopping - live entertainment . - sporting activities - winter ski resort - golf resorts - spas - casino resort - integrated resorts - commercial recreation and clubs - meetings conventions and expositions.

Text Books And Reference Books:

Cook, A R., Yale, J. L., et al, (1999).The Business of Travel.  Prentice Hall Edn.

Essential Reading / Recommended Reading

Acharya, R. (2002). Tourism and Cultural Heritage of India. Jaipur: ROSA Publication.

Basham, A. L. (2000).The Wonder that was India. New Delhi: Rupa and Com publications.

Foster, L. D. (1994).Tourism Management. New York: Amazon publication.

Hussain,A.K.(1999). The National Culture of India. New Delhi: National Beek Trust.

Jagmohan, N. (2004). Tourist Guide and Tour Operations. New Delhi: Kaniska      Publisher.

The Gazette of India. (1998). History and Culture. (Vol.2). New Delhi: publication division,         Ministry of Information and Broadcasting, Government of India.

Walker. (1999). Introduction to Hospitality. New York: Delmar Publishers.

Evaluation Pattern

End semester- 30%

Mid SEmester 25%

CIA 1 & 3- 40%

Attendance- 05%

Total-100

MTA137 - HERITAGE TOURISM (2018 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:100
Credits:4

Course Objectives/Course Description

 

 

 

 

The paper will serve to foster the understanding that mutual interaction of various Cultures has been a major factor in human progress. This course will enable them to develop an appreciation of the contributions made by cultures to the total heritage of mankind. The students will be equipped with a positive attitude towards Cultural heritage and development and will harness the rich Historical and Cultural heritage for the purpose of promoting tourism and national interests.

Learning Outcome

 

 

 

Enables students to understand the rich Historical and Cultural heritage for the purpose of promoting tourism and national interests. The paper helps the students to understand the mutual interaction of various Cultures which intern became a major factor in human progress.  It enables the students to develop an appreciation of the contributions made by cultures to the total heritage of mankind.

 

 

Unit-1
Teaching Hours:12
Introduction to Indian history and Culture
 

Introduction to Culture – Definition and Salient features of Indian Culture Introduction to History -Sources of Indian history - Geography of India

Unit-2
Teaching Hours:12
Antiquity of Ancient Indian Culture