Quiz Sessions

Assignments

Field study reports

Periodic Tests

Assessment of Class Participation in case studies and discussions

Any other appropriate method identified by the instructor that would ensure objective assessment of the student performance.

·         The purpose of this course is to present contexts and situations to the students so that the issues, concepts and other dimensions involved are explored and uncovered in the classes.

·         Besides receiving direct instruction illustrating vocabulary and grammar concepts, the students will learn by actively engaging each other and the teacher in prompted conversations, reflective reading and creative writing tasks.

The students understand and use accurately the basicstructures of the language.

 Students interact appropriately with the teacher, using a range of basic structures.

 The students demonstrate an awareness and understanding of the intercultural elements related to the prescribed topics.

Introduction to French Language. Greetings in French.Basic French grammar.Conjugation of Verbs, saying one's name, greeting, thanking.Introduction to definite and indefinite articles.

2. Grammar - Conjugation of être verb, Agreement of nouns & adjectives.

3. Countries/cities/prepositions. Avoir + quelle age avez-vous ?

4. Expressions with avoir. Erverbes, negative sentences. Être + nationality /profession

Talk about daily activities.

Grammar based on daily life [verbs and vocabulary]

Modes of transport.

Hobbies - Aller/faire/jouer[ sports, spectacles,activities

Understand, both orally and in writing, simple sentences and some more complex sentences relatedto the theme and related topics. Communicate clearly,
in writing, some simple information and ideas in response to a written task

Vocabulary related to clothes and grammar.

Grammar and vocabulary related to the topic and interactive activities based on the above topic.

Grammar - Partitive articles, Use of articles, Interrogation, Responses, Possessive forms Vocabulary - Food, Meals, Festivals

Understand, both orally and in writing, simple sentences and some more complex sentences relatedto the theme and related topics. Communicate clearly,
in writing, some simple information and ideas in response to a written task

Besides receiving direct instruction illustrating vocabulary and grammar concepts, the students will learn by actively engaging each other and the teacher in prompted conversations, reflective reading and creative writing tasks.

Bonjour de France.

          Le Point du FLE.

             Français facile

           Saison – Méthode de français

Echo- Méthode de français

The paper intends to impart a thorough understanding and in depth knowledge about the various aspects of management concepts. This helps the students to identify the significance and practices of managerial tasks. The course also provides an understanding about the important concepts of inter personal communication to introduce students to the impact of culture on international management of organizations.

Course Objectives:

• Learn the design, and organizational processes
• Understand the context and environment in which decisions get made
• Implement strategies, plans, and projects on time, on budget, and at the highest quality
• Spearhead learning initiatives that enable the organization to improve and innovate
• understand the importance of communication in managing and leading change in the organizations.

• Differentiate between the myths and realities of management •

• Adopt a process perspective towards managerial work •
  

• Analyze the decision-making process and diagnose potential pitfalls Identify the key drivers that enhance  making a good decision
  

•  Detect and diagnose common causes of poor implementation of plans and projects •

• Identify the stages of implementation and what you must do in each to get the job done •

• Recognize the role that communication plays in organizational performance, improvement, and innovation.
  
  
   
  

 An introduction to Business, Eras of Business, various forms, Evolution of the concept of Management, brief history of Management, International management, Manager’s responsibility, successful managers, what do managers do? Differences among managers, entrepreneurs and Leaders

Problem solving and decision making, classifying and defining the problem, generating creative and innovative alternatives, analyzing alternatives and selecting the most feasible plan option, implementing the decision. Strategic and operational planning.

Principles of organization, structure, types, international organizations and their structure, authority, organizational design, job design, delegation.

HR Process, HR planning, Recruitment & Selection, developing employees, retaining employees. International HR practices.

Power, politics and conflict, leading with influence, leadership theories.

Motivation for performance, theories, combining the motivation process and motivation theories,Application of motivation theories globally.

Organizational and functional area control systems, establishing control systems, financial controls, human control

The Importance of Interpersonal Communication. The Nature of Interpersonal Communication, Purposes of Interpersonal Communication, Elements of Interpersonal Communication and Axioms of Interpersonal Communication. Culture and Interpersonal Communication: The Nature of Culture The Relevance of Culture The Aim of a Cultural Perspective. How Cultures Differ :Power Distances Masculine and Feminine Cultures  Individual and Collective Orientation High- and Low-Context Cultures .Intercultural Communication A Model of Intercultural Communication Principles for Improving Intercultural  Communication. Cultures in different countries

Dyck, Bruno, and Mitchell, J. Neubert. Principles of Management. Mason, OH: South-Western, 2009. Print.

Hitt M. A., Black J. S., Porter L.W. (2016). Management, (2^nd ed), PEARSON

Kreitner, R.  (2009). Principles of Management. Mason, OH: South-Western, 2009. Print.

Williams, C; Principles of Management. Mason, OH: South-Western Cengage Learning, 2009. Print.

DuBrin, J, A. (2018). Essentials of Management. ( 9th Edition) CENGAGE Learning.

Lussier R, N. (2012). Management Fundamentals. (5^thed.). CENGAGE Learning.

Course Objectives/Course Description:

The extremely complex character of business, its size, fast changes in technology etc, has focused attention on the utilization of research in managing operational problems. The fascination and desire for new knowledge, new facts for business cycles, environment analysis and technological up gradations are the primary reasons of research. Research aids the business enterprise to enhance the productivity, reduce the cost, save time and maintain expertise of their core competencies through research discovery of latest technology which contributes to development of innovation management system for future growth. Research creates benchmarks and helps a business measure its progress – If you don’t measure you may not be able to evaluate how well your business is performing. Early research may identify glaring holes in the service or issues in the product, regular research will indicate if advancements can be made and, if positive, may help inspire a team. No one can ignore the significance of business research and every organization needs to conduct research to be successful.

1. Develops basic understanding of research and its significance.
2. Identify the various components of research and provide a cross discipline perspective to business research.
3. Familiarize the students about the various statistical techniques used in research.
4. Equip the students to handle large volume of data using SPSS

Concepts of Statistics and Research, Bivariate Frequency Distribution, Descriptive Summary Measures of Univariate Data, Measures of Central Tendency - Mean, Median and Mode. Measures of Dispersion - Range, Quartile Deviation, Mean Deviation, Standard Deviation, Coefficient of variation, Deciles and Percentiles. Coefficients of Skewness and Kurtosis, Statistical Moments - Central and Non-central, Descriptive Analysis of Bivariate Data.

Meaning of Research, Objectives of Research, Significance of Research, Scientific method. Types and Methods of research, Research process, Criteria of good research, Social Science Research - Limitations, Ethics in Social science research

Defining a Research Problem, Problem Identification, Review of Literature, Research Hypothesis

Meaning, Need for Research Design, Basic features of a good design, important concepts relating to research design, Types of Research Designs – Basic Research, Exploratory research, Descriptive Research, Causal Research, Experimental Research

Introduction, Sampling techniques or methods, Probability sampling techniques: Simple Random Sampling, Systematic Sampling, Stratified Sampling, Cluster Sampling, Non Probability Sampling: Convenient Sampling, Judgment Sampling, Quota Sampling, Snowball Sampling, Sampling Design & Sampling technique, Sample size, sampling & Non-Sampling Errors

Collection of Primary Data, Collection of data through Questionnaire, Collection of Data through Schedule, Difference between Questionnaires and Schedules, Guidelines for Constructing Questionnaire/Schedule, Some other methods of data collection. Collection of Secondary data, Selection of appropriate method of data collection, Data Processing, Editing, Coding.

Meaning, Types of Scales, Classification of Scales, Criteria for Good Measurement

Introduction, Concepts in Hypothesis Testing, Hypothesis Tests for a Population Mean, Hypothesis tests for other Parameters, Tests for Normality, Correlation, Bivariate and Multivariate Regression, Chi-Square test for Independence, One-Way ANOVA, Two-Way ANOVA, Factor Analysis. Non Parametric Methods - Sign test, Mann Whitney U test, Kruskal Wallis test, Kolmograv Smirnov test. Use of SPSS in Statistical Analysis.

Significance of Report Writing, Different steps in Writing Reports, Layout of a Research Report, Types of Reports, Mechanics of writing a research report, Precautions for writing research reports.

1.      Cooper. D.R., Schindler. P.S.(2016) Business Research Methods. Mc Graw-Hill Education

1.      Chawla.D, Sondhi.N. (2015)  Research Methodology Concepts and Cases. Vikas Publishing House

Accounting for Managers is one of the core papers for the program. Through this course students will get familiarized with the basics of accounting to the advanced level of decision making with respect to various areas of business management. The course covers the basic concepts of accounting, accounting mechanics, final accounts of joint stock companies, analysis and interpretation of financial statements for decision making, preparation of cash flow statement, preparation of cost sheet, inventory management, cost volume and profit analysis and budgetary control.

This course attempts to familiarize the students the concepts and role of accounting in business so as to make them competent enough to analyze and interpret the financial position of a business enterprise and use the same for fact based decision making.

Meaning, objectives, Accounting Information, users of accounting information, branches of accounting, objectives of each, accounting principles, concepts, conventions, accounting standards, GAAP, IFRS.

Systems of accounting, books of accounts, accounting rules, recording classifying and summarizing the transactions, journal, ledger, subsidiary books (only cashbook), trial balance.

Joint stock company, meaning, types, features, capital structure of Joint stock Company, share of capital, debentures, reserves and surplus, final accounts of joint stock company- Income statement and Balance sheet

Objectives, sources of Information, standards of comparison, quality of earning, window dressing, various tools and techniques of analysis, comparative statements, common size statements, trend percentages, ratio analysis, Du-point model, understanding the annual report and earning management

Purposes, uses, structure, cash flow from operating activities, from investing activities, from financing activities, preparation of cash flow statements, interpreting the cash flows.

Cost, costing, cost Accounting, cost accountancy, classification of cost –element - function- behavior, preparation of cost sheet, inventory management and valuation

Absorption costing, Marginal costing, cost-volume profit analysis, application of marginal costing and decision making, budgetary control- cash budget and flexible budget.

1. Anthony ,Robert. (2009). Accounting text and cases. New Delhi: Tata McGraw-Hill Publications.
2. Bhattacharya,A.B. (2010). Financial accounting for business managers. (3rd ed.). New Delhi: Prentice Hall of India.
3. Gupta, Ambrish., Financial accounting for management. New Delhi: Pearson Publications.
4. Lal, Jawahar., & Srivastava, Seema., Cost accounting. New Delhi: Tata McGraw Hill Publications.
5. Maheshwari S.N., Advance accounting. New Delhi: Vikash Publishing House.
6. N.Ramchandran., & Kakani. (2010). Financial accounting for management (3rd ed.). Delhi: Tata McGraw-Hill Publications.
7. Prasanna, Chandra.(2010). Managers guide to finance and accounting. New Delhi: Tata McGraw-Hill Publications.

8.               8.Tulsian, P.C. (2010). Financial accounting. New Delhi:  Pearson Publications.

Narayanswamy, R. Financial accounting – A management perspective, (4th ed.). PHI.

The course focuses imparting knowledge and skills on-  

a) History, evolution, growth & development of International Business.

b) Reasons for Existence of MNC s and their strategies.

c) Government policies & procedures applicable for International Business.

The Course is designed to impart sound knowledge about International Business operations through lectures, seminars, case studies & Group Discussions etc. to make learning challenging.

Evolution of international business, nature of international business, need & importance of International Business,  stages of internationalization, (EPRG)   approaches to international business, theories of international business – Mercantilism , Absolute Advantage, Comparative Advantage,  Factor Endowment, Competitive Advantage. Tariff and non tariff and barriers.

Country Evaluation and Selection: Introduction to Political, Economic, Social-Cultural & technological environment of international business.

International business analysis- modes of entry- exporting (direct and indirect) licensing, franchising, contract    manufacturing, management contracts, turnkey projects, ,Joint ventures- Mergers and Acquisitions- Foreign direct investment -Comparison of different modes of entry.

Meaning- Definition and Features-Globalization, -Advantages and Disadvantages, Socio–Cultural, Political &Legal and Economic Implications, Globalization and India. GATT and WTO.

Definition, Distinction among Domestic Companies, International company, MNC, Global Company and TNC, Merits and Demerits, MNC s and India.

Sources of Information, International Marketing Information System, International Marketing Research

Trade and Balance of payment, Current items, Capital Items, Disequilibrium of balance of payments and rectification, components of International financial systems, Forex market, Euro currency market, IMF and International Monetary system. Exchange Rate determination (Concept only), Capital account convertibility.

Export credits, Method and sources of credit, Methods of payments in International Business, Financing techniques, ECGC, Exim bank and their role

Important Trade Terms in International Trade:

Introduction: CIF, F.O.B, F.O.B Contract with additional services, F.O.B Contract (Buyer contracting with carrier), FAS, EX SHIP & Arrival Contracts, C& F, EX WORKS & EX STORE CONTRACTS, FOR CONTRACTS, SALE OF A CARGO & EX- QUAY Contracts.

Export and import procedure, document required their relevance

Assistance and Incentives to Indian Exporters,  Export Promotion measures/Schemes: Market development assistance, Cash compensatory scheme, duty drawback scheme, Replenishment licensing scheme, Duty exemption scheme.

Role and functions of DGFT, IIFT, RBI, EXIM Bank, ECGC & EPCs IN PROMOTING.

1. Sumati Varma. (2013). International Business (1st edi), Pearson.
2. Charles Hill. (2011). International Business: Text & Cases, Tata McGraw Hill, New Delhi.
3. Warren J. Keegan. (2010). Global Marketing Management (9th edi), Prentice Hall of India, New Delhi.

International Business by Daniel and Radebaugh –Pearson Education- 10th Edition

Organizations face new set of challenges when they go global and engage multi-cultural teams. At the international level, employee behaviour from diverse work group is studied to understand why they behave in a particular manner and what has to be done to tweak the employee behaviour to suit to the organization’s culture. The topics that will be covered includes: culture, communication, conflict, motivation, leadership, diversity, multi-cultural teams. Also the subject focuses on acquisition, assessment, management and rewards for international employees.

This course helps the learners

·      To familiarize the concepts of behavioural processes in organization

·      To understand the multi-dimensional aspects of individual behaviour in the international arena.

·      To equip the students with skills that enables them to understand themselves and others better.

·      To develop students skills for influencing and managing groups thus enhancing personal and interpersonal skills

I

Introduction –Why study IOB - Challenges for Management Culture – How is culture learnt – Hofstede model – other cultural frameworks – Do the cultural frameworks really explain cultural differences? – How culture relates to OB – How culture shapes workplace perception and attitudes – Culture and key work-related attitudes

Ethics – Organizational Ethics – Cross cultural ethical issues.

Communication – Cross cultural communication differences – Barriers and issues – enhancing cross cultural communication

Negotiation and Conflict Resolution – Negotiation process – How culture influence the negotiation process – A four stage process.Conflicts – Prevalence of conflict - How culture influences conflict resolution – How the approach to conflict influences negotiation – How to become a better cross cultural negotiator.Managing Power in the workplace

Groups and Teams –Models of group development – Group processes – Managing virtual teams – Multi-cultural teams –Developing cultural intelligence – Japanese Decision making.

Motivation – Theories – How culture influence rewards – Meaning of work across cultures – Cross cultural motivational skills

Perception – Perceptual errors – Link between Perception and Individual decision making ,Employee well being :Managing Stress and enhancing well-being at work

Organizational commitment - Organizational Justice -Work-family interface

Managing Diversity – How different cultures view diversity – Cox model of multi-cultural organization – How organizations manage diversity – Diversity challenges facing expatriates – Cultural diversity in teams – Challenges and issues

Leadership – Theories – culture and leadership – Transformational leadership – Does it work across cultures? – Leadership development in multinationals - Effective leadership in a multi-cultural environment

Organizational Structure –Organizational Culture – Organizational Change

Labour relations across Countries - Building global commitment through Labour Relations

McFarlin, D. & Sweeney, P. International Organizational Behaviour: Transcending Borders and Cultures, special Indian edition, Routledge, Taylor & Francis Group

To provide essential skills and abilities to the student

To provide proper guiding to student

Enabling productive discussions and debates on various topics

SWOT of Self

 Group Discussions on various topics

To acquire knowledge and present it analytically in a group

Outcome :Presentation, team work & analytical skills

To compare and contrast different ideas and concepts

Outcome :Analytical & presentation skills

To analyze the current news with relevant data critically an discuss pros and cons

Outcome :Analytical thinking skills

In a global community that demands continual improvements, a course can provide an educational opportunity for the willing learner. Varying in completion time from months to years, courses can grant the student a comprehensive look, within an academic context, at a subject of his or her interest.

Personal: Self awareness, Role, Role efficacy, Role stress, NLP Test, Emotional Intelligence,Locus of control

Interpersonal relations and personal growth: Interpersonal needs, motivation and behaviour-FIRO-B and Johari Window, Defense Mechanism in groups, T-Group, human process labs

Personal growth: Ego states, types of transactions and time structuring. Life position, scriptsand games, Strokes and Stamps

Nurturing Relationships: Meaning of relationship, Changing concepts and roles inrelationships, Relationship with self – Self concept, Self acceptance, self esteem, self confidence,Power of self talk. Relationship with others – Cultivating open communication, Adjustments,compromises, give and take, empathy& Prioritization

50 Marks Presentation

·  The purpose of this course is to present contexts and situations to the students so that the issues, concepts and other dimensions involved are explored and uncovered in the classes.

·   Besides receiving direct instruction illustrating vocabulary and grammar concepts, the students will learn by actively engaging each other and the teacher in prompted conversations, reflective reading and creative writing tasks.

·         The students understand and use accurately the basic structures of the language.

 ·         Students interact appropriately with the teacher, using a range of basic structures.

•   The students demonstrate an awareness and understanding of the intercultural elements related to the prescribed topics

1. Introduction to French Language. Greetings in French.Basic French grammar.Conjugation of Verbs, saying one's name, greeting, thanking. Introduction to definite and indefinite articles.

2. Grammar - Conjugation of être verb, Agreement of nouns & adjectives.

3. Countries/cities/prepositions. Avoir + quelle age avez-vous ?

4. Expressions with avoir. Erverbes, negative sentences. Être + nationality /profession

Talk about daily activities, Grammar based on daily life [verbs and vocabulary]

Modes of transport. Hobbies - Aller/faire/jouer[ sports, spectacles, activities]

Understand, both orally and in writing, simple sentences and some more complex sentences relatedto the theme and related topics. Communicate clearly,
in writing, some simple information and ideas in response to a written task

Vocabulary related to clothes and grammar.

Grammar and vocabulary related to the topic and interactive activities based on the above topic.

Grammar - Partitive articles, Use of articles, Interrogation, Responses, Possessive forms Vocabulary - Food, Meals, Festivals

Understand, both orally and in writing, simple sentences and some more complex sentences related to the theme and related topics. Communicate clearly, in writing, some simple information and ideas in response to a written task

Besides receiving direct instruction illustrating vocabulary and grammar concepts, the students will learn by actively engaging each other and the teacher in prompted conversations, reflective reading and creative writing tasks.

Bonjour de France.

 Le Point du FLE.

Français facile

 Saison – Méthode de français

Echo- Méthode de français

Course Objectives/ Description:

Modern management is adopting and applying Operations Research to aid the process of decision making in an ever increasing measure. Operations Research is most often used to analyze complex real life problems typically with the goal of improving or optimizing performance. Decision making is the main activity of an engineer/manager. Some decisions can be taken by common sense, sound judgment and experience without using mathematics, and some cases this may not be possible and use of other techniques is inevitable. With the growth of technology, the World has seen remarkable changes in size and complexity of organizations. The allocation of limited resources to various activities has gained significant importance in the competitive market. These types of problems need immediate attention which is made possible by the application of OR techniques

Learning outcome:

1)     To equip budding managers with tools which can  support them in decision making process.

2)     LPP helps in learning resource optimization techniques

3)     Sequencing supports in planning sequence of operations in an organization

4)     CPM and PERT assists in planning and executing major business projects

Introduction, quantitative approach in decision making, data analytics, Development of OR, Definitions, Characteristics, Phases of OR study, OR Models.

Introduction, requirements and assumptions of LPP. Graphical method, General form of LPP, Standard form, Basic concepts – Feasible solution, BFS, Basic and non-basic variables, Degeneracy Simplex method, The Big M Method, Two phase Method, Special cases, Duality Advantages & disadvantages of LPP. Multiple optimal solutions with applications in Finance.

TP as a LP model, Nature and scope of transportation and allocation models, Methods of allocation, different methods for finding initial solution -  N-W Corner Rule, Least Cost Method and VAM.  Finding Unbalanced TP, Test for optimality – MODI method, Degeneracy. Alternate methods of solution, Maximization problem AP a variant of Transportation model, Hungerian method, Travelling salesman problem

Competitive games, Rules of game theory, Saddle point, Reduce game by Dominance, Solve for mixed strategies (2x2, 2xn,mx2,3x3 games),Two person Zero sum game N person zero sum game

General structure of queuing system, Operating characteristics of queuing system, Probability distribution in queuing system, single and Multi server queuing models.

Types of Inventory, Inventory costs, Simple inventory models

Processing 'n' jobs through 2 machines, Processing 'n' jobs through 3 machines. Precedence, events, activities, and dummies, Critical path analysis, float, PERT.

1)      J.K Sharma (2010). Operations Research. New Delhi. McMillan Publicatons

2)     Frederick Hillier and Gerald Lieberman(2011). Operations Research, New Delhi. TMH

3)     V K Kapoor (2011). Operations Research, New Delhi. Sultan Chand

4)     Hamdy A. Taha (2010). Operations Research, Mumbai. Mac-millan Pub. Co. Inc.

The course is a basic course in economics with intent to familiarize the students with fundamental concepts of economics. Emphasis has been laid on the application of these concepts to business. Case studies are included in every module to make the course content relevant to the real world scenario.  The students will be able to secure a thorough understanding of the microeconomic environment that a business must concern itself with.

After completing this course students would be able to:

·         Explain the role of the market mechanism in determining the prices of goods and services in an economy.

·         Appreciate and understand concepts like elasticity, costs, revenue and their application to individual firms/ industry.

 Understand the methods of demand forecasting and the various market structures in practice

Introduction to Managerial Economics: Definition, Nature and Scope; Relationship to economic theory, Relationship to decision sciences, Relationship to the functional areas of business administration studies; The role of a managerial economist as a decision maker-case studies in decision making.

Objectives of the firm: Profit maximization, Sales maximization, Behavioral theories of a firm; optimization techniques and New management tools of optimization. Case studies of business ethics and profiteering.

Theory of Demand; Elasticity of demand, types and significance of Elasticity of Demand, Using elasticity in managerial decision making. Supply Analysis – supply function, the Law of Supply. Case studies in demand–supply analysis

Need for demand forecasting, qualitative forecasting techniques, quantitative forecasting techniques-time series analysis, smoothing techniques; case studies

Production function- Production function with one/two variables, Marginal rate of technical substitution, Cobb-Douglas Production Function, Returns to scale-case studies; Empirical production functions; Innovations and global competitiveness-case studies

Cost concepts, Short run and Long run cost functions, Learning curves, Minimizing cost internationally -New economies of scale, Overall Cost leadership. Case studies.

Perfect competition, Competition in the global economy,  Monopoly, Monopolistic competition and Oligopoly and cartels- Case studies of each market type.

Pricing of multiple products, Price discrimination and dumping, Transfer pricing, Pricing in practice. Case studies

• Salvatore Dominick, Adapted by Ravikesh Srivastava, (2012) Managerial Economics Principles and Worldwide Applications, Seventh Edition.

• Damodaran, Suma, 2nd edition, “Managerial Economics”, Oxford Publication
• Dwivedi, D. N. (2006), “Managerial Economics”, Vikas Publishing House.
• Goodvin, Nelson, Ackerman and Weisskopf, 2nd ed., 2009, Micro economics in context, PHI learning Private Ltd.
• Cris Lewis & Peterson, 2002, Managerial Economics, Tata McGraw Hill
• Samulson, Paul A, Economics, 18th edition, Tata McGraw Hill, 2005
• Economics, 3rd edition, Soloman, Prentice hall of India, 2004
• Mote, V L, Managerial Economics: Concepts and Cases, Tata McGraw Hill, 2005
• Chaturvedi, D D, Managerial Economics: Text and Cases, Brijwasi Book, 2003
• Gupta, A C, Business Economics, Rawat Publication, 2003
• Mansfield, E. (1996), “Managerial Economics- Theory Application, and Cases”, W.W. Norton and Co., New York.
• Koutsoyiannis, A. (1979), “Modern Microeconomics”, Macmillan, London.
• Ivan Png (2004), “Managerial Economics”, 2nd Edition, Blackwell Publishers.
• RH Dholakia and A.N Oza (1997), “Microeconomics for Management Studies”, Oxford University Press.

International marketing is important as the world becomes increasingly globalized. In an international context, marketing managers plan and conduct transactions across borders to create exchanges that satisfy the objectives of individuals and organizations. The fact that a transaction takes place “across national borders” highlights the difference between domestic and international marketing.

·         The steps and processes involved in planning market entry strategy of a firm into a foreign market

·         The nuances and challenges of doing business in very different cultural environments;

·         the development of sustainable competitive advantage and international marketing strategies that are designed to increase the chances for the firm to be successful in a foreign market;

Global Markets. Understanding Markets and Buyers. TheConsumer Market. Business Markets. Government Markets. GlobalCompetitors. Globalization of Competition, Competition from  Emerging Markets.

Global Marketing Research: The Scope of International Marketing Research. Challenges in Planning International Research. Outsourcing Research

Internationalizing Marketing Operations. Evaluating National Markets. Geographic Market Choices. Country Selection. Global Market Entry Strategies: Exporting as an Entry Strategy. Foreign Production as an Entry Strategy. Ownership Strategies. Entering Markets Through Mergers and Acquisitions. Entry Strategy Selection and Configuration. Exit Strategies.

Product Design in a Global Environment, Packaging and Labelling for Global Market, Global Warranty and Service Policies, Managing a Global Product Line, Developing a Global Product, Introducing New Products to Global Markets, Global Strategies for Services, Brands, and Social Marketing in the Global Context.,

Profit and Cost Factors Affecting Pricing. Market Factors That Affect Pricing. Environmental   Factors That Affect Pricing. Managerial    Issues in Global Pricing.

The Structure of the Global Distribution System. Managing Global Distribution. Gaining Access to Distribution  Channels. Global Logistics. Global Trends in Retailing. Smuggling.

Global Promotion Strategies. Personal Selling, Global Account Management, Selling to Businesses and Governments. Other Forms of Promotion. Public Relations.

Global versus Local Advertising. Developing Global Campaigns. The Global-Local Decision Overcoming Language Barriers. Global Media Strategy. Organizing the Global Advertising Effort.

Social responsibility and ethical issues in marketing. Marketing in 21st Century. Marketing and the internet, Orientation towards digital marketing, neuro marketing, mobile marketing, apps marketing etc. Online marketing domains, the promise and challenges of online marketing, Building customer relationships using e-CRM/Databases

Cherunilam , ‘ International Trade & Export Management’ Himalaya Publications

 Catebra, ‘International Marketing’ Tata McGraw Hill

Gillespie & Hennessey, ‘Global Marketing’ Cengagage

Onkvisit& Shaw, ‘International Marketing Analysis & Strategy’ Prentice Hall India

Businesses are operating in an increasingly interconnected global environment. Most businesses today are either directly or indirectly exposed to international competition. Managing such businesses requires understanding of currency risks and global financial environment. Students need to acquire knowledge on the functioning of trade globally and its financial implications.

Learning Outcomes

At the end of the course the students would be able to understand

   The global financial environment, relationship between economies and impact of international transactions on the economy.

·         Balance of Payments position and its importance in global market

·         Various international financial management decisions for effective decision making

·         Various international instruments and importance in global market

Meaning, Features, Need, Internationalization of Financial Markets. The evolution of Multinational Corporation, Role and Functions of multinational financial manager, Issues and Challenges of Global Business Finance.

Introduction, Accounting Principles in Balance of Payments, Valuation and Timing,Components of the Balance of Payments, ‘Surplus’ and ‘Deficit’ in Balance of Payments, Importance and limitations of BOP Statistics, Relationship of BOP with other economic variables, Preparation of Balance of Payments (Simple Problems)

International money market – Euro Currency Market, Euro credits, Forward Rate Agreements, Euro Notes – International Bond market- Credit Rating and indices of international bond market – Types of instruments – International equity markets: Market structure, trading in international equities, cross listing of equities, GDRs, ADRs, IDRs, Global registered shares, International equity market benchmark, factors affecting in international equity market.

Forex Markets; spot market, direct and indirect exchange quotations, bid ask spread, cross exchange rates, forwards, futures and options market. International money markets, international credit markets, international bond markets and international stock markets. Regulatory asymmetry and its implications

Problems and Issues in Foreign Investment Analysis - Methods – Present Value Analysis – Decision Tree Analysis – Contingent Claim Analysis

Multinational Working Capital Management –Sources of Short Term Financing – Accounts Receivables Management – Inventory Management- International cash Management: - Inventory Management - Managing Blocked Currency Trade Centralized Perspective of Cash flow analysis- Techniques of optimize Cash flow

Offshore banking and offshore currency trading, factors contributing to the growth of international banking and Eurocurrency trading, regulatory asymmetry, shadow banks. Bank failure and safety nets, Problem of moral hazard and systematically important financial institutions. Problems in regulating international banking, regulatory arbitrage. BIS and Basel Committee-issues and challenges.

·        

Shapiro Alan. C., Multinational Financial Management, Prentice Hall, New Delhi.

References

·         Krugman, Paul R., Obstfeld, Maurice and Melitz, Marc, International Economics, Pearson Education.

·         Madura, Jeff, International Corporate Finance, South-Western/Cengage learning.

·         Eun, Cheol S. and Resnick, Bruce G., International Financial Management, Tata McGraw- Hill.

·         Vij, M. International Financial Management. New Delhi: Excel Books.

 Liberalization and globalization have led to new challenges in the area of human resource Management. Today international human resource management has developed as a distinct field of specialization. International HRM is an important lever to achieve integration of different units operating in multiple national locations. This paper intends to acquaint the students with the concepts and strategies of international human resource management and to enhance their skill to effectively manage human resource in international perspective.

·    

On the successful completion the syllabus student will be able to

·         To discuss the concept of globalization

·         To examine the implications of national cultural differences for management action

·         To examine the extent to which firms have become globally dispersed

·         To become familiar with the main influences on the international strategy

·         To consider the features of host countries that influence the nature of restructuring in the post merger period

Concept and objectives of human resource management; Traditional and modern perspectives in HRM; Themes in HRM; Contemporary global trends in HRM.

Introduction to IHRM; Human Resource Management in the International Firm- The Framework; Cross national differences in personnel and organisations- Cultural factor in human resource policies; Complexities and issues in managing human resource across countries; International HRM department and functions; Models of international HRM

Hiring– sources of international human resource power; Staffing for international operations; Selection strategies for overseas assignments; Hiring HCN’s and TCN’s; International transfers; Expatriate Management- Problems of repatriation of overseas expatriates and strategies to tackle these problems.

Training and development for expatriates; Training and development for international staff

Factors, package, methods and trends; International reward system; Motivation in cross-cultural context.

Issues and strategies for directing in international context; Enhancing interpersonal communication; Multinational performance appraisal – Criteria and process, Performance management; International control mechanism. Performance Management: Performance Management and MNE, Constraints in goal attainment, performance management cycle, Performance Management of International Assignees, third and host country employees, issues and challenges in international performance management, country specific performance management practices.

A framework for international industrial relations; Employees participation – Practices in various countries; Cross border ethics management; Designing organisations for dynamic international environment; Comparative study of HRM practices in major global economies; HRM in cross border mergers and acquisitions; Joint ventures, alliances and SMEs; IHRM trends- Complexities, challenges, and choices in future.

Working with multicultural and ethnic groups, Health and safety and International Assignees, Crisis Management, Global HR Shared Services, Managing HR in virtual organization, HRIS: Meaning, Role of IT in HR, Designing of HRIS,Applications of HRIS in Employee Management, Limitation of HRIS.

·         Harzing, A. W. and Pinnington, A., International human resource management, Sage

Publication, London.

·         Saini, D. S. and Sami A. K., Human resource management – Perspectives for the new era,

Response Books (A Division of Sage), New Delhi.

·         Aswathappa, K. and Dash, S., International human resource management, McGrawHill

Education India.

·         Hollinshead, G., International and comparative human resource management, McGrawHill

Education India.

·         Evans, P., Pucik, V. and Bjorkman, I., The global challenge: International human resource

management, McGrawHill Education India.

·         Tayeb, M.H., International human resource management, Oxford University Press, India.

·         Dessler, G., and Varkkey, B., Human resource management, Pearson Education, Delhi.

·         Decenzo, D.A., and Robbins, S. P., Fundamentals of human resource management, Wiley,

India.

·         Rao, V. S. P., Human resource management: Text and cases, Excel Books.

1.   Peter, D.J., & Denice, W.E. (2010). International Human Resource Management, Cengage.

This course is designed to allow students to integrate theory and practice.  To develop knowledge and competence for the practice of social work. Professional Practicum is seen as a key learning experience, allowing students to apply theoretical knowledge in a professional setting and solve real problems.

Chapter I- Introduction to Industry

• Evolution/History
• Major Players and their market shares
• Industry growth rate and turnover
• Govt. Regulations/Policies

Chapter II-Company Profile

• History/ Founders’ profile
• Product profile
• Client profile
• Organization structure
• Present market share
• Future strategies
• Financial Information
• Achievements
• Any other topic which students deem fit to be incorporated 

Chapter III-Research Methodology

• Objectives
• Scope
• Methodology of data collection
• Limitations

Chapter IV- Comparative Analysis

• SWOT
• McKinsey’s 7S Model
• Porter’s five forces Model

Chapter V- Conclusion

Bibliography and References

The objective of live projects is to expose the student to hands-on practices of the management theories that they learn in the class rooms.

A live project comprises the negotiation of a brief, timescale, budget and product between an educational organisation and an external collaborator for their mutual benefit. The project must be structured to ensure that students gain learning that is relevant to their educational development.”

Course Outcomes

1.To make them understand the concepts of Live Projects for planning to execution of projects.

2.To enable them to comprehend the fundamentals of real time in Industry

4.Make them capable to analyze, apply and appreciate contemporary t management tools and methodologies in Indian context.

Projects provide a hands-on experience on any ongoing work in a company. A live project can be called as an internship or training because a student can gain real work expertise before getting a full-time job. Some companies pay for working with them on live projects. While, some companies give participation certificates or give surety for after-graduation placements to the students.

Live projects are one of the best ways to get practical knowledge of the field in which we must be looking for a job in the coming years. This is not only beneficial for the students but also for the companies or organizations. These companies who organize live projects they get short term employees who are willing to learn and deliver their skills to the company.

With live projects a student gets live results and through these live projects, students can habituate themselves with the competent environment. It is like an education outside the classroom where you are working practically rather than just reading the theory.

This course aims to provide the fundamentals associated with the management of information technology in a business enterprise from a global perspective.  The course describes the practical usage of data and technologies to ease out business requirements especially in the context of organizations have global presence. Special emphasis will be placed on understanding the managerial issues that are relevant to usage of computers and technology.

Course Objectives

·         To introduce the current trends in international information systems

·         To provide conceptual clarity on the need to manage data using technology systems in enterprises

·         To understand the importance of integration of technologies and the risks associated with information management

This course helps students to understand how an integrated information system functions and how to utilize appropriate IT applications for success. Students will learn the  terminology  used  in  the  field  of  IT  and  how  IT  principles  can  apply  to  various businesses. The course focuses on the basic principles of Information Technology: hardware and  software  components,  database  technology,  telecommunications  and  networking,  e-commerce and e-business, Enterprise Resource Planning (ERP), Decision Support Systems (DSS),  Artificial  Intelligence  (AI)  and  Expert  Systems  (ES),  systems  development  and implementation, and the ethical and societal issues involved in IT.

Concept of Management Information Systems (MIS), Definition, Types of Information systems (Classification), Components of MIS, Role of MIS in Organizations, Trends in MIS, Business Process, IS from functional perspective. Strategic advantage of MIS, Strategic usage of IT, Organizational change and BPR

Hardware and software resources, Database concepts, Database models, trends in networking and telecommunications, SaaS, PaaS, IaaS concepts of data management with softwares.

E-business Applications – E-business enterprise, Transaction Processing System, e-communication, e-collaboration, E-business Systems - Marketing, Material Management, Finance and accounts, HRM, Production. Decision Support Systems – Business value of decisions, Concepts of DSS, Business Intelligence, Executive Support Systems, e-commerce and m-commerce

Enterprise systems: ERP- Concepts, Advantages, challenges and trends, SCM – IT tools for SCM, Role of SCM, Trends, e-procurement. CRM- Concepts, Advantages and trends. Knowledge management Systems – Business value of KM, KM Initiatives, Categories, Challenges, Basic understanding of Expert Systems

Information systems Planning – Components and Methodologies, System development Life Cycle – Investigation, Analysis, Design, Implementation and maintenance, Implementation – Planning, Challenges, Evaluation, Stages of Implementation, Process and approaches, Testing and quality analysis

Information security Threats - Hacking, Malicious Software and Internal threats, Controlling Security threats and vulnerabilities, Ethical and Social Challenges of IT – Legal, Privacy and Ethical issues, Accountability, IPR, Copyrights and patents, Disaster recovery/Business continuity planning.

Managing MIS across business divisions and offices globally, challenges, integration, workforce management, data protection, cost-benefit analysis, role of IT companies across the globe

Artificial Intelligence, Virtual reality, Neural Networks - Fuzzy Logic, Genetic Algorithm, Introduction to Big Data and Block Chain technologies.

·         Kamat, N. C., &Zaveri, J. (2011). Management Information System. Mumbai: Himalaya Publishing House.

·         Murthy, C.S.V. (2013). Managagement Information System: Text and Applications. Mumbai: Himalaya Publishing House.

·         Murthy. C.S.V. (2013). Management Information System (7 ed.). Mumbai: Himalaya Publishing House.

·          O' Brien, J. (2011). Management Information System. New Delhi: Golgotha Publications.

·         Raj, S. (2013). Management Information System. New Delhi: Dorling Kindersley (India) Pvt. Ltd (Pearson).

CIA 2 - Mid semester exam - 25 Marks

CIA 3 - 20 Marks

End semester exam - 30 Marks

Attendance - 5 Marks

Entrepreneurship is a necessary ingredient for stimulating economic growth and employment opportunities in all societies. In the developing world, successful small businesses are the primary engines of job creation, income growth. This course intends to promote in-depth knowledge for an intending practitioner or entrepreneur in the field of entrepreneurship. This course earnestly attempts to present the various aspects of entrepreneurship and what a prospective business visionary must know before setting out on a business venture.

COURSE OBJECTIVES:

·         To facilitate an understanding on the need and value of innovation

·         To develop  Critical thinking &  innovation skills

·         To develop entrepreneurial motivation

·         To provide knowledge and information about the source of help, incentives and subsidies available from government to set up the project

·         To impart information about the process, procedure and rules and regulations for setting up a new projects

Conceptual and application clarity on innovation.

Kindle creativity in young minds

Ability to recognize a business opportunity

Demonstrate the understanding of how to launch individual entrepreneurial career

Level of Knowledge:Basic / Conceptual

Mindset, lateral thinking, out of box approach, creativity, innovation for problem solving, risks and overcoming failures, need-based innovations, highly innovative companies and strategies, radical thinkers, small innovations and jugaad.

Concept of innovation, typology of innovations, innovation process, Macroeconomic view of innovation approaches to innovations, Assumptions and barriers to innovations, Innovation sources. Exploring innovations along the technology, market and strategy dimensions.

Level of Knowledge:Basic / Conceptual

Organizational culture and innovation, Methods and techniques of innovation management, Creative approaches, Systemic and analytical methods and techniques of innovation management, financing innovation

The concept of Entrepreneurship, Theories: Schumpeter’s theory, Leibenstein’s X efficiency theory, Kirzner’s theory, Knight’s theory, Mc Clelland’s theory, Cole’s/Harvard theory. Entrepreneurial competencies, Functions of an Entrepreneur, Types of Entrepreneurs, myths Intrapreneurship. The role of Entrepreneurship in economic development.

The start-up process, Project identification,Selection of the product, Project formulation, Legal Considerations and setting up an enterprise, Selection of Site and Basic Start up problems. Market survey, Risk Analysis, Break-Even Analysis. Assessment of project feasibility, Feasibility study, Market feasibility, Financial Feasibility, Cultures and the International Entrepreneurship, Selecting International Business Opportunities and Scaling

Institutional Support to entrepreneurs: Need for Institutional support, institutions and Schemes, NSIC, SIDO, SSIB,SISI, District Industries Centre, Industrial Estates. Venture Capital, Angel Investors and other sources.

Meaning and importance. Identification, Contents of a Business Plan, Format, Business Pitch.

Vasant Desai, The dynamics of Entrepreneurial Development and Management, Himalaya Publishing House, 2015

Robert D Hisrich, Michael P Peters, Dean A Shepherd,Entrepreneurship, 6th Edition, The McGraw-Hill Companies, 2007

Mauborgne, Rene(2005).Blue Ocean Strategy,Harvard Business School Press.

Snyder, Duarte(2008). Unleashing Innovation, How Whirlpool Transformed an Industry, Jossey-Bass

https://www.gemconsortium.org/report/49812,

GEM: Special Report on Entrepreneurial Employee Activity ,

Students are evaluated for each paper on the basis of written examination and continuous internal assessment. Each paper carries maximum of 100 marks and is evaluated as follows:

The main purpose of this paper is to familiarize the participants with the various legal aspects of business and trade in the international sphere. This course will provide the students with an integrated and practical approach to understand various legal provisions that impact the conduct and environment of business.

This course enables students to be familiar with the legal dimensions of international trade and strategies compatible with laws, conventions and treaties governing global business operations.

• Understanding of various provisions of International Trade Law 
• To know the Jurisdiction issues in international Contracts 
• The opportunity to appreciate the impact of the above laws on conduct of business and trade. 
• Awareness of WTO’s role in Business regulatory environment. 

Introduction, nature and complexity of International Trade and Laws. Theories related to International Trade: Mercantilism, Theory of Absolute Advantage (Adam Smith), Theory of Comparative Advantage (David Ricardo) and its developments, Marxist notions affecting International Trade.

Trends in Global Trade: Regional Economic Integration- FTA, CU, Common Market, Economic Union, Monitory Union, Political Union, etc. Trade Blocs- ASEAN, SAFTA, SAARC, NAFTA, EU, etc.

Public International Law and the Hague Conference on Private International Law and its orientation with business processing.

International business contract: legal provisions; Choice of Law, language, forum, place in International Contracts, International sales agreements, Rights and duties of agents and distributors; laws related to international payment terms. International trade terms: Cost, Insurance and Freight. Free on Board. Letter of Credit (LoC). Overview of UN Convention on Contracts for the International Sale of Goods.

Jurisdictional issues in international contract and transaction. Enforcement of International contract and Settlement: International Business Negotiations, conflict of Laws; Enforcement of contracts and dispute settlement; ADR: International commercial arbitration and conciliation, UNCITRAL.

Agreement Establishing the World Trade Organization; Understanding WTO/GATT’s legal Texts.  Plurilateral Trade Agreements, provisions related to preferential treatment of developing countries.

Regional groups, subsidies and countervailing measures, technical standards, antidumping; non-tariff barriers, custom valuation.

Dispute settlement Understanding (DSU).    

Implications of GATT/ WTO to important sectors: - GATS protocols, TRIPS- enforcement, TRIMS. WHO-WIPO-WTO joint technical symposium on Access to Medicines. 

Regulations and Treaties relating to: Licensing and Franchising; Merger and acquisition (M&A), Joint Ventures, Patents and trademarks; Telecommunications. UN Commission on Trans National Corporations, Public procurement law.

Innovative business practice and transfer of technology- Legal issues, Cross Border Transactions – On-line Financial Transfers – Legal Safeguards. 

Indian Laws and Regulations Governing International Transactions: FEMA (1999/2000); Foreign investments; Setting up Indian business missions abroad. Restrictions on trade in endangered species and other commodities: CITES.

International Labor laws and Environmental protection Laws: International conventions, treaties, summit related to: -workers/ Labor, women workers /gendered labor in globalized productions, environmental protection and global warming. 

WTO Provisions on Anti-Dumping Duties- Procedures and Development. India’s experience with Anti Dumping laws.

2. Trevor C. Hartley, International Commercial Litigation Text, Cases and Materials on Private International Law, Cambridge University Press, 2009.

3. S.R Myneni, International Trade Law, Allahabad Law Agency, 2010. 

4. Simone Schnitzer, Understanding International Trade Law, Universal Law Publishing, New Delhi, 2010. 

5. International Trade and Export Management by Francis Cherunilam , Himalaya   publishing House

6. International Business by K Awasthappa, Mc Graw Hill

7. International Business – Justin Paul, PHI Publications

2. Duncan Fairgrieve, Francois Lichere, Public Procurement Law: Damages as an Effective Remedy, Hart Publishing, Oxford and Portland, Oregon, 2011. 

3. Veeramani.S “e- Jurisprudence’ towards Conceptualization and Critics on e- Commerce Jurisdictions” Management and IT on Global Information and Business 

4. Journal of International Taxation.  

5. GATT/WTO legal Texts and publications. www.wto.org. 

6. International Chamber of Commerce, publications (guidelines, model laws), ICC, Paris, www. icc.org. 

7. ICC, WIPO ILO, UNCISG, UNCITRAL, UNDROIT, AAA, LAA, ICC-AA. CITES, UN on TNCs etc. 

Course Description

This course provides students with an understanding of the nature of international banking and the major cultural- economic- social and legal environments in which international banks operate. The course begins with an overview of the historical framework of international banking- followed by the structure and functions of Foreign Banking systems and the role of international investment banking. The framework on which the banking industry operates in the domestic as well as international level has been highlighted. The importance and working of international banking practices has also been included.

Course Objectives:

This course aims to;

·         Familiarize the students with development of banking industry at the global level.

·         Understand the banking practices in different countries.

·         Familiarize with the international banking operations.

·         Understand the legal framework based on which banking industry operates globally.

Understand the working and importance of investment banks

·         Students should be able to appreciate and articulate the importance of international banking. 

·         Students should be able to understand how different banking systems have evolved and how they are different from each other. 

·         Students will learn about international investment banking and the role of the participants involved.  

·         They will be able to understand the legal framework based on which international banking operations are carried on.  

·         Able to understand the Capital structure, capital adequacy, BASEL norms, and NPA management of banks.

Brief History of International Banking– Reasons for the-Growth of International Banking– Characteristics and Dimensions of International Banking– Recent Trends in International Banking – Organizational Features of International Banking– International Interbank Business – International retail and private banking- international banking and multinational banking- international financial centre-Off shore banking centers- International commercial banking- International investment banking

English Banking System – Bank of England- Origin and growth- organizational Structure- Functions- London Money Market- and EURO Currency, LIBOR and LIBID, Comparison with Indian Money market- The life boat operation and the Banking Act- 1979.

Federal Reserve System: Origin- Organizational Structure and Working- Unit Banking and factors for its growth in USA. New York Money Market – Constituents and working- Comparison between London Money Market and New York Money Market.

Documentary Letters of Credit- Letter of Credit mechanism and UCPDC / URC / URR Buyer’s/ Sellers credit-Bilateral trade- counter trade- high seas sales-Various facilities to Exporters and Importers including forfeiting and factoring-Correspondent Banking - Bank Accounts - NOSTRO and VOSTRO accounts -SWIFT- CHIPS- CHAPS- FEDWIRE-NRI accounts- Indian rupee and Foreign Currency accounts-EXIM bank-Role of EXIM  Bank-EXIM Documentation- Role of RBI and Exchange management- Regulations of India-Role of FEDAI and FEDAI rules- Risk in Foreign Trade- Role of ECGC- Types of insurance and guarantee covers of ECGC- Rating of bank and non-banking financial institutions – criteria for ranking and rating agencies- Capital Adequacy- Loan Loss Provisioning and Regulatory – Legal and Accounting issues in International Banking – Forex Currency Accounts – Offshore Banking centers –  Syndicated Credit Procedures – External Commercial Borrowings – Mergers and Acquisitions – Cases of Recent Merger- Acquisitions and Bank Failure-investment Banking—success and failure-Software Exports-Expansion of Indian banking services abroad

Concept and meaning, Evolution of American Investment banks, European investment banks, Contemporary universal banks, global industry structure, reasons for the growth of investment banks, Indian investment banks - characteristics and structure, service portfolio, regulatory framework by RBI.

Capital structure of commercial banks, BASEL Accord, Capital adequacy ratio, Prudential Norms, Asset classification, NPA Management, Asset Liability Management, and Asset Reconstruction companies.

1. Mehta D.M&Fung H.G (2008), International Bank Management, Wiley, New Delhi.

2. Richard M. Levich, International Financial Markets, Tata McGraw Hill, New Delhi.

Recommended Reading:

1. Davies H & Green D. (2010), Banking on the future: The fall and rise of central banking, Princeton University Press. 

2. Shamah S. (2011). A foreign exchange primer, Chichester- West Sussex: J. Wiley. 

3. Adrian Buckley, Multinational finance, Prentice Hall of India- New Delhi.

4. Vyuptakesh Shran (6th edition)- International Financial Management, Prentice Hall of India, - New Delhi.

5. K C Shekar and Lekshmy Shekar (2013), Banking Theory and Practice by Vikas Publications 

6. Pratab G Subramanian (2008), Investment Banking- Concepts, Analysis and Cases, TMH.

7. David P. Stowell (2011), An Introduction to Investment Banks – Hedge Funds and Private Equity, Academic Press.

Consumer Behavior is full of complexities due to involvement of umpteen variables. Each of these variable influences each other in the buying process. The course therefore will help students stimulate their minds to think coherently about consumers by identifying relevant variables, describing their basic characteristics and specifying how the variable relates to each other. An attempt will be to make the subject easier by examine in an organized fashion the consumer behavioral aspects such as personality, learning, perception of a variety of external situation, motives and so and so forth.

Concept, diversity of consumer behavior, Characteristics of Indian Consumers. Organizational buyer behavior – organizational purchase process – decision process – organizational culture – regulation and marketing references to children – adults.

Personality Defined, The Nature Of Personality, Theories Of Personality, The Use Of Personality In Marketing Practice, Brand Personality, Self And Self  Image, The Nature Of Motivation, The Dynamics Of Motivation, Motivation Theory And Marketing Strategy

Consumer needs, motives - positive and negative motivation - rational versus emotional motives. Consumer relevant reference groups - opinion leaders - family decisions making and consumption related roles - family life cycle - social class and consumer behavior - influence of culture on consumer

behavior- cross cultural context. External Influences –Culture, Social Class Influences On Consumer Behaviour Measurement Of Social Class Social Stratification, Diffusion to Innovation

Types Of Consumer Decisions, The Process Of Problem Recognition, Uncontrollable Determinants Of Problem Recognition, Marketing Strategy And Problem Recognition Nature Of Information Search, Types Of Information Sought, Sources Of Information, Costs Versus Benefits Of External Search Marketing Strategies On Information Search Patterns, Choices Evaluative Criteria, Decision Rules For Attribute Based Choice, Outlet Selection And Purchase In Store Influences That Affect Brand Choices, Models of consumer decision making - Kollatt-Blackwell model, Howard-Sheth Model, Bettman’s Model, HCB Model. Conceptof involvement & extensive problem solving - limited problem solving – routinized responsive behavior.

Consumer satisfaction concept & Models – ExpectancyDisconfirmation, Desires Congruency Model, Equity Theory, Attribution Theory,Cognitive dissonance, Consumer delight, consumer complaint behavior.

What is Neuromarketing, An Overview of the Brain, sensory neuromarketing. How are our senses affected differently as consumers? What can you do to organise your communications to better use all the senses? How does the brain actually use the senses? What tools do we have for assessing the use of senses, and how they affect consumers?

Introduction to Neuroethics and Consumer Aberrations ethics of neuromarketing,  aberrant consumer behaviours. Consumer  choice pathological gambling, "shopaholism" or digital dependencies.