Dr DHANALAKSHMI K
MBA, MPhil, PhD
ASSISTANT PROFESSOR
MBA, MPhil, PhD
ASSISTANT PROFESSOR
Articles in Journals
| Sl.No. | Title | Name of Journal / Vol. No. / Issue No. / Page Nos | ISSN No. | Date Published |
| 1 | Data privacy in blockchain management scheme with Nudge Theory for banking sector | Edelweiss Applied Science and Technology / 9 / 5 / 1204 - 1220 | 2576-8484 | 15-May-2025 |
| 2 | Evaluating social media content's effect on consumer engagement in the context of digital marketing | Edelweiss Applied Science and Technology / 9 / 6 / 521 - 536 | 2576-8484 | 21-Jun-2025 |
| 3 | Artificial Intelligence Based Recruitment Prediction and Sentiment Analysis for Enhanced HR efficiency | Journal of Machine and Computing / 5 / 3 / 1852 - 1863 | 2788-7669 | 05-Jul-2025 |
| 4 | Global Ethical Practices In Financial Technology (Fintech): A Comparative Case Study Of Paytm, Razorpay, Stripe, And Nubank | GRADIVA / 64 / 6 / - | 0363-8057 | 01-Jun-2025 |
Books/ Book Chapter/Case Study
| Sl.No. | Title | Author Names(s) | ISBN No. | Month Year |
| 1 | Combating Evolving Threats: Avoiding Ad Fraud and Supporting Brand Safety: Programmatic Advertising Solutions | DHANALAKSHMI K,BARANIDHARAN, DAVID WINSTER PRAVEENRAJ D,MUHAMMAD IBRAHIM KHAN (IQRA UNIVERSITY, PAKISTAN), RAJ KUMAR | 9798369370414 | / |
| 2 | Impact of AI and the Evolution of Future Ghost Kitchens | BARANIDHARAN,CHIPPY MOHAN, DAVID WINSTER PRAVEENRAJ D, DHANALAKSHMI K, JOJI CHANDRAN O, RAHUL R KURUP, SANDHYA D,KULDEEP SINGH (AMITY UNIVERSITY, HARYANA, INDIA) | 979-833730434-2, 979-833730432-8 | / |
| 3 | Addressing B5G and 6G Network Connectivity Issues in Rural Regions | BARANIDHARAN,CHIPPY MOHAN, DHANALAKSHMI K, MELVIN VICTOR , RAHUL R KURUP,CHANDRAKALA G, SANKARKUMAR, AMIRDHA VASANI, SEMBIYAN R, SRIRAM ANANTHAN (YORKVILLE UNIVERSITY, CANADA), SU | 979-836937790-1, 979-836937788-8 | / |
| 4 | Avoiding Ad Fraud and Supporting Brand Safety: Programmatic Advertising Solutions | BARANIDHARAN,DAVID WINSTER PRAVEENRAJ D, DHANALAKSHMI K,MUHAMMAD IBRAHIM KHAN (IQRA UNIVERSITY, PAKISTAN), RAJKUMAR R | 979-836937043-8, 979-836937041-4 | / |
| 5 | IEEE XPLORE | GARIKIPARTHI NAGA PHANI VEERABHADRA BABU,DHANALAKSHMI K,BABU G.N.P.V, KRISHNA, P. VAMSI, NONE, PERADA, ANVESH, ROOPALATHA N | 979-8-3315-0845-6 | / |
| 6 | Revolutionizing AI and Robotics in the Oil and Gas Industry | SHABARISHA N,BARANIDHARAN, DHANALAKSHMI K,SENDHILKUMAR MANOHARAN, VUGAR ABDULLAYEV AND ALEX KHANG | 9798369381564 | / |
Participation in Seminars/Conferences/Symposium
| Sl.No. | Name of the Conference /Seminar /Symposium | Type of Program | Title of the Article | Role | Venue/Place | Date |
| 1 | Conference on Recent Advances in Social Sciences, Humanities, Management and Scientific Research 2024 (RAMAS) | CONFERENCES | PARTICIPANT) | Eduoxia Research University, USAOnline | 23/07/2024 | |
| 2 | International Conference on New Frontiers in Enginerring, Law, Managament and Social Science (INFES 6.0) | CONFERENCES | PARTICIPANT) | Eduxia Research Universityonline | 30/08/2024 | |
| 3 | CASH 3.0 | CONFERENCES | PARTICIPANT) | Eduoxia Research Centre, USA | 27/11/2024 | |
| 4 | Next Gen Tech | CONFERENCES | PARTICIPANT) | Eduoxia Research Centre, USAonine | 27/12/2024 | |
| 5 | Global Nexus 2025 | CONFERENCES | PARTICIPANT) | Eduoxia Research Centre, USA | 21/02/2025 | |
| 6 | IRTEC 4.0 | CONFERENCES | IRTEC 4.0 | PARTICIPANT) | Eduoxia Research Centre, USAonine | 30/10/2025 |
Patents
| Sl.No. | Title of Invention | Inventor(s) | Filing Date |
| 1 | Computing device for work allocation in exam office to assort invigilation duties | AJITHA KRISHNAPRASAD, CHIPPY MOHAN, DAVID WINSTER PRAVEENRAJ D, DHANALAKSHMI K, GARIKIPARTHI NAGA PHANI VEERABHADRA BABU, JOJI CHANDRAN O, PRADEEP KUMAR S V , RAHUL R KURUP, SANDHYA D | 21-Nov-2024 |
| 2 | Flood monitoring and forecasting device | AJITHA KRISHNAPRASAD, CHIPPY MOHAN, DHANALAKSHMI K, MANJU SHREE RAMAN, MELVIN VICTOR , MERCY TOM, PRADEEP KUMAR S V , PRIYA VINOD, RAHUL R KURUP | 25-Nov-2025 |
Workshop/FDP/Training programme
| Sl.No. | Name of the Workshop/FDP/Training programme | Name of Organiser | Level | Role | Date |
| 1 | Analytics in Marketing | Great Learning, Great Learning | Participant | 20/09/2025 | |
| 2 | Generative AI | Goms Guru Academy, Goms Guru Academy | National | Participant | 08/09/2025 |
| 3 | lnnovative Pedagogical Methods and Student Engagement Strategies for novative Pedagogical Methods and Student Engagement Strategies for novative Pedagogical Methods and Student Engagement Strategies for Next-Gen Learners | Presidency college, | National | Participant | 22/07/2025 |
| 4 | FDP | Christ University, | Regional | Participant | 14/05/2025 |
| 5 | FDP on Participatory Action Research | Thanthai Periyar Government Arts and Science College, Thanthai Periyar Government Arts and Science Colle | National | Invited Resource Person/Trainer | 12/04/2025 |
| 6 | Transformative Innovations in Science, Technology, Nursing and Medical Sciences | Eudoxia Research University, Eudoxia Research University | Institutional | Participant | 02/12/2024 |
| 7 | Education in New Age Scenario | DJ Academy of Research and Innovations, | Institutional | Participant | 28/10/2024 |
| 8 | Data Analytics using R studio | Goms Guru Acadamy, GOMSGURU ACADEMY | International | Participant | 14/10/2024 |
| 9 | Decoding Storytelling | Sanatan Dharma College, Nucleus Learning and Development | National | Participant | 26/08/2024 |
Consultancy
| Sl.No. | Faculties | Theme of Consultancy | Type |
| 1 | DHANALAKSHMI K,,VICHITRA R | Seminar on Indian Knowledge System - A way Forward | |
| 2 | DHANALAKSHMI K | Professional Advisory for Papers Presented in International Conference. | RESEARCH_CONSULTANCY |