Dr AJAY JOSE
MBA, FIII, PhD
ASSOCIATE PROFESSOR
MBA, FIII, PhD
ASSOCIATE PROFESSOR
Articles in Periodicals
| Sl.No. | Title | Name of Periodical | Periodicity | Date |
| 1 | Tourist Destination Marketing through Cultural Integration- Strategies for Success the ?Aman? way | M-Ask News letter | Monthly | 01/07/2024 |
Articles in Journals
| Sl.No. | Title | Name of Journal / Vol. No. / Issue No. / Page Nos | ISSN No. | Date Published |
| 1 | Addressing the psychiatric implications of AI-enabled non-consensual sexual imagery | The British Journal of Psychiatry / 2025 / NA / 1 - 2 | 0007-1250 | 28-Oct-2025 |
| 2 | Unpaid care labour in India: a feminist and intersectional analysis of lived experiences | Journal of Gender Studies / / / 1 - 26 | 0958-9236 | 22-Sep-2025 |
| 3 | Digital mental health interventions in India: Addressing challenges and expanding access | Asian Journal of Psychiatry / / / - | 1876-2018 | 03-Dec-2024 |
| 4 | Towards a theory of well-being in digital sports viewing behavior | Journal of Services Marketing / / / 245 - 263 | 0887-6045] | 03-Nov-2023 |
| 5 | Destination image and perceived meaningfulness for visitor loyalty: A strategic positioning of Indian destinations | Tourism Recreation Research / / / 1 - 20 | 0250-8281, 2320-0308 | 10-Mar-2022 |
| 6 | Privacy breach perceptions and litigation intentions: Evidence from e-commerce customers | IIMB Management Review / 33 / / 322 - 336 | 0970-3896 | 12-Nov-2021 |
| 7 | A collaborative application of design thinking and Taguchi approach in restaurant service design for food wellbeing | Journal of Service Theory and Practice / 32 / 2 / 199 - 231 | 2055-6225 | 15-Sep-2021 |
| 8 | Strategic positioning of tourist destinations- analyzing the role of perceived meaningfulness | Journal of Hospitality and Tourism Management / 49 / / 140 - 151 | 1447-6770 | 15-Sep-2021 |
| 9 | The role of switching cost in the e-service recovery framework among banking customers | International Journal of Quality and Service Sciences / 14 / 1 / 86 - 109 | 1756-669X | 11-Aug-2021 |
| 10 | The role of cognitive complexity and risk aversion in online herd behavior | Electronic Commerce Research / 22 / 2 / 585 - 621 | 13895753 | 04-Jan-2021 |
| 11 | Examining the relationship between e-service recovery quality and e-service recovery satisfaction moderated by perceived justice in the banking context | Benchmarking: An International Journal / 27 / 6 / 1951 - 1980 | 1463-5771 | 15-May-2020 |
Participation in Seminars/Conferences/Symposium
| Sl.No. | Name of the Conference /Seminar /Symposium | Type of Program | Title of the Article | Role | Venue/Place | Date |
| 1 | International Sustainability Conference | Conference | A Fuzzy Logic Framework for Multi-Stakeholder Engagement in CSR Aligned with SDGs | Presenter) | IIM Bangalore & WiproIIM Bangalore | 24/04/2025 |
| 2 | Xenova'25 | Conference | Panelist) | Christ UniversityBangalore | 07/03/2025 | |
| 3 | Xenova'25 | Seminar | Organizer) | Christ UniversityBangalore | 07/03/2025 | |
| 4 | Xenova'25 | Conference | Examining The Influencing Factors Of Customer Perception And Loyalty In Subscription-Based Platforms | Presenter) | Christ UniversityBangalore | 07/03/2025 |
| 5 | Xenova'25 | Conference | Trust In Virtual Brands: Analysing Consumer Perception Of Cloud Kitchens On Food Aggregator Apps | Presenter) | Christ UniversityBangalore | 07/03/2025 |
| 6 | Xenova'25 | Conference | Evaluating The Effectiveness Of Organic Labels In Shaping Consumer Preference And Purchase Intention In The Skin Care Industry | Presenter) | Christ University | 07/03/2025 |
| 7 | Xenova'25 | Conference | A Study On Shopping Orientations As Drivers Of Channel Choice In The Multichannel Food Delivery Market | Presenter) | Christ UniversityBangalore | 07/03/2025 |
| 8 | Xenova'25 | Conference | The Impact Of Price Sensitivity On Omnichannel Selection In Retail | Presenter) | Christ UniversityBangalore | 07/03/2025 |
| 9 | Xenova'25 | Conference | The Effect Of Privacy Violations On Brand Trust | Presenter) | Christ UniversityBangalore | 07/03/2025 |
| 10 | Xenova'25 | Conference | An Exploration Into Factors Influencing Consumer Adoption Of Re-Commerce Of Electronics Products Through Online Platforms | Presenter) | Christ University | 07/03/2025 |
| 11 | Xenova'25 | Conference | The Impact Of Augmented Reality On Influencer Marketing: Enhancing Consumer Engagement And Brand Perception | Presenter) | Christ University | 07/03/2025 |
| 12 | Xenova'25 | Conference | Building User Confidence And Loyalty In Digital Healthcare: Analyzing Behavior And Developing Retention Strategies For Teleconsultation Platforms | Presenter) | Christ University | 07/03/2025 |
| 13 | Xenova'25 | Conference | The Role Of Influencers In Building Brand Trust For Protein Supplements Among Fitness Enthusiasts | Presenter) | Christ UniversityBangalore | 07/03/2025 |
| 14 | Xenova'25 | Conference | Reducing Cart Abandonment For Food Delivery Application Via Gamification | Presenter) | Christ University | 07/03/2025 |
| 15 | Xenova'25 | Conference | Understanding The Impact Of Anthropomorphized Ai Chatbots On Consumer Trust In E-Banking: Moderating The Role Of Technological Familiarity | Presenter) | Christ University | 07/03/2025 |
| 16 | Xenova'25 | Conference | Consumer Willingness To Pay A Premium For Sustainable Packaging In The Cosmetics Industry | Presenter) | Christ University | 07/03/2025 |
| 17 | NTSMD_24 | Conference | Co-presenter) | Christ UniversityBangalore | 26/07/2024 | |
| 18 | Student Research Conference 2024 | Conference | Co-presenter) | Department of Management Studies (MBA-BU), Dayananda Sagar College of Arts, Science and CommerceBangalore | 02/04/2024 | |
| 19 | Global Progress, Local Actions: Aligning Business and Management Practices with SDG Agenda | Conference | Co-presenter) | Christ UniversityDepartment of Commerce | 20/02/2024 |
Invited Talks
| Sl.No. | Titel of the Program | Name of the Program | Date | Name of the Institution |
| 1 | My Journey of publishing in a Q1 journal | 10/11/2025 | CHRIST (Deemed to be University) | |
| 2 | Artificial Intelligence Enabled Essentials of Services Marketing | Expert Talk Series | 01/08/2025 | CHRIST (Deemed to be University) |
| 3 | Strategic Management as a effective management Tool | Strategic Management | 28/07/2025 | CHRIST (Deemed to be University) |
| 4 | My Research Journey | Research Colloquium Series | 22/11/2024 | School of Business & Management |
| 5 | Creative Thinking | Business Rendezvous | 16/11/2024 | Malayalee Business Forum |
| 6 | Effective Communication and Interpersonal Skills | Transformative Education: Integrating Technology And Pedagogy For Success | 08/10/2024 | St. Francis De Sales College (Autonomous) Electronics City, Bengaluru |
| 7 | Customer Service and Stakeholder Engagement | Empowering Admin And Support Staff: Enhancing Skills For Excellence | 08/10/2024 | St. Francis De Sales College (Autonomous) Electronics City, Bengaluru |
| 8 | Conquering Self Doubt | Expert Talk Series | 20/09/2024 | CHRIST (Deemed to be University) |
| 9 | Sales Objection Handling | Sales Development Training | 20/05/2024 | LIC of India |
| 10 | Sales skills in the era of turbulence | Sales Development Training | 17/05/2024 | LIC of India |
| 11 | Paradigm Shift | Expert Talk Series | 05/01/2024 | School of Business & Management |
Patents
| Sl.No. | Title of Invention | Inventor(s) | Filing Date |
| 1 | Data Analytics Processing Server Implementation for Financial Transactions | CHIPPY MOHAN,LAKSHMI S R,SANDHYA D,PRADEEP KUMAR S V ,MALLIKA B K,AJAY JOSE,ARUN GOPI,GIREESH KUMAR,SRIDEVI M,JUSTIN P JAMES | 03-Nov-2023 |
Workshop/FDP/Training programme
| Sl.No. | Name of the Workshop/FDP/Training programme | Name of Organiser | Level | Role | Date |
| 1 | Pastoral Management Course | NBCLC & School of Business & Management, CHRIST University, NBCLC & School of Business & Management, CHRIST Un | International | Organiser & Presenter | 22/08/2025 |
| 2 | Faculty Empowerment and Academic Excellence Program | School of Business and Management Centre for Executive Education, | National | Invited Resource Person/Trainer | 11/08/2025 |
| 3 | Teaching & Research for Tomorrow: Innovation, Impact & Global Readiness | School of Business and Management, | Institutional | Participant | 13/05/2025 |
| 4 | Innovation & Entrepreneurship | AICTE & Ministry of Education's Innovation Cell, CFE, RUAS | International | Participant | 07/04/2025 |
| 5 | Research Ascent 2025 | GRG School of Management Studies, GRG School of Management Studies | National | Invited Resource Person/Trainer | 25/02/2025 |
| 6 | MBA Faculty Development Program | School of Business and Management, | Institutional | Participant | 01/06/2024 |
| 7 | Faculty Orientation Program | Faculty Induction Program, | Institutional | Participant | 26/02/2024 |
| 8 | Faculty Induction Program | Staff Development College, | Institutional | Participant | 15/12/2023 |
| 9 | Looking Beyond Search Within | School of Commerce, St.Francis De Sales College | Institutional | Invited Resource Person/Trainer | 14/12/2023 |
| 10 | Style Analysis- DISC & Driving Forces | School of Business and Management, Talent Metrix | National | Participant | 25/11/2023 |
Consultancy
| Sl.No. | Faculties | Theme of Consultancy | Type |
| 1 | AJAY JOSE | Pastoral Leadership and Management Program for National Biblical Catechetical & Liturgical Centre. | Paid |