Dr MANIKANDAN M K M
MBA, PhD
ASSOCIATE PROFESSOR
MBA, PhD
ASSOCIATE PROFESSOR
Articles in Periodicals
| Sl.No. | Title | Name of Periodical | Periodicity | Date |
| 1 | The Making of a Resilient Brand | Marketing Mastermind | MONTHLY | 01/07/2005 |
Articles in Journals
| Sl.No. | Title | Name of Journal / Vol. No. / Issue No. / Page Nos | ISSN No. | Date Published |
| 1 | Store Brand and perceived risk on private label brand attitude | Journal of Indian Business Research / 12 / 1 / 133 - 150 | 1755-4209 | 09-Mar-2020 |
| 2 | Sports Retailing in India: A Case of Sports Retailer Decathlon India | South Asian Journal of Business and Management Cases / 5 / 2 / 181 - 188 | 2321-0303 | 01-Dec-2016 |
| 3 | Gender as a Predictor in the Perception of Sexual Harassment Definition | ECS Transactions / 107 / 1 / - | 1938-5862 | 01-May-2022 |
| 4 | Aggression As A Predictor Of General Well-Being Among Public Health Workers | Asia-Pacific Journal of Health Management / 17 / 2 / 58 - 65 | 2204-3136 | 20-Oct-2022 |
| 5 | Gender as a Predictor in the Perception of Sexual Harassment Definition | ECS Transactions / 107 / 1 / - | 1938-5862 | 01-May-2022 |
| 6 | Telemedicine- The New Digital Healthcare Platform | Pharma Times / 55 / 10 / 15 - 17 | 0031-6849 | 30-Oct-2023 |
| 7 | Influence of Mindfulness on Game Addiction-Mediating Role of Emotional Control | Psychological Reports / / / - | 0033-2941 | 10-Feb-2024 |
| 8 | Application Of Artificial Intelligence In Pharmaceutical Industry | Pharma Times / 58 / 11 / 32 - 34 | 0031-6849 | 01-Nov-2024 |
Books/ Book Chapter/Case Study
| Sl.No. | Title | Author Names(s) | ISBN No. | Month Year |
| 1 | Analytics Enabled Decision Making | MANIKANDAN M K M,JEANE POULOUSE | 978-981-19-9658-0 | / |
Participation in Seminars/Conferences/Symposium
| Sl.No. | Name of the Conference /Seminar /Symposium | Type of Program | Title of the Article | Role | Venue/Place | Date |
| 1 | International Conference on Energy and Environment(ICEE2021) | CONFERENCES | ) | Jyothi Engineering College, Thrissur, KeralaJyothi Engineering College, Thrissur, Kerala | 09/04/2021 | |
| 2 | International Conference on ?Global Perspectives On Business, Economy And Society- For Sustainability in The New Normal? | CONFERENCES | General Health and Job Involvement -Mediatory Role of Social Dysfunction | PRESENTER) | ISBR Business SchoolBengaluru (Virtual) | 05/08/2021 |
| 3 | International Conference on ?Global Perspectives On Business, Economy And Society- For Sustainability in The New Normal? | CONFERENCES | Assessing the Capacity Utilization Strategic Options in Manufacturing Firms | PRESENTER) | ISBR Business SchoolBengaluru (Virtual) | 05/08/2021 |
| 4 | Renaissance: Challenges & Prospects of New Normal of Life in Various Spheres Surviving the COVID-19 Pandemic Era | CONFERENCES | Telemedicine- Emergence of the New Digital Healthcare Platform | PRESENTER) | Bengaluru | 06/08/2021 |
| 5 | International Virtual Conference on Interdisciplinary Approaches to Education Research and Language Teaching (ICERLT) | CONFERENCES | Student Engagement Methods and Assessments-A Systematic Review | PRESENTER) | Kumaraguru College of Technology, Coimbatore and Prince Saddam Bin Abdulaziz University, Kingdom of Saudi ArabiaCoimbatore | 25/08/2021 |
| 6 | INTERNATIONAL CONFERENCE ON TECHNOLOGIES FOR SMART GREEN CONNECTED SOCIETIES 2021 | CONFERENCES | Gender as a predictor in the perception of sexual harassment definition | PRESENTER) | SPAST Foundation and Other International Universities including /Christ (Deemed to be University)World wide Virtual Conference | 29/11/2021 |
| 7 | International Conference On Global Business And Societal Reset | CONFERENCES | Influence of Mindfulness on Game Addiction-Mediating Role of Emotional Control | PRESENTER) | Delhi NCR | 05/02/2022 |
| 8 | National Seminar on Innovative Entrepreneurship and Sustainable Development sponsored by ICSSR | SEMINARS | Social Entrepreneurship and Sustainable Development | KEYNOTE_SPEAKER) | Arulmigu PalaniAndavar Arts College for WomenPalani, TamilNadu | 30/03/2023 |
| 9 | International Conference on Interdisciplinary Engagement and Social Engagement in Business and Tourism | CONFERENCES | Antecedents of Patriotic Brand Image and Association with Brand Loyalty- A Conceptual Framework | PRESENTER) | Bengaluru | 05/10/2023 |
| 10 | 3rd International Marketing Conference (iMarC III) | CONFERENCES | Perceived Psychological Risks-Mediating Role of Retailer Equity | PRESENTER) | IIM ShillongIIM Shillong-Online Mode | 30/01/2024 |
| 11 | International Conference on Technology Disruptions in Business and Tourism: Decisive Strategies | CONFERENCES | MODERATOR) | CHRIST University BGR Campus | 24/01/2025 | |
| 12 | International Conference on Technology Disruptions in Business and Tourism: Decisive Strategies | CONFERENCES | PARTICIPANT) | CHRIST University BGR Campus | 24/01/2025 | |
| 13 | COGNOSCO 2025 | CONFERENCES | Vacillation over Regional Comprehensive Economic Partnership (RCEP)- India's Dilemma affecting Businesses | PRESENTER) | CHRIST University Kengeri Campus | 23/01/2025 |
| 14 | COGNOSCO 2025 | CONFERENCES | Innovative Andragogy for Teaching Global Business | PRESENTER) | CHRIST University Kengeri Campus | 23/01/2025 |
| 15 | International Conference on Inclusive and Resilient Pathways to Achieve SDGs in Business and Tourism IRPBT 2026 | CONFERENCES | Influence of Psychographics on Green Product Adoption | PRESENTER) | CHRIST (Deemed to be University)Bangalore | 23/01/2026 |
| 16 | International Conference on Inclusive Business Growth and Sustainable Development (IPRBT 2026) | CONFERENCES | International Conference on Inclusive Business Growth and Sustainable Development (IPRBT 2026) | CHAIR) | CHRIST (Deemed to be University)Bangalore | 23/01/2026 |
| 17 | ICSSR - SRC Sponsored National Seminar on GST Reforms, Livelihood and Employment Dynamics in Southern India: Implications for Vision Vikshit Bharat | SEMINARS | GST Induced Digitalisation and Strategic Adaptation of MSMEs in Southern India: Implications for Enterprise Sustainability | PRESENTER) | CHRIST (Deemed to be University)Bangalore | 13/03/2026 |
| 18 | Global Impact of Service Learning: Teaching Methods and Student Development | CONFERENCES | Embedding Service Learning in Marketing Management Education: A Practice-Oriented Pedagogical Model from an Indian Business School | PRESENTER) | CHRIST (Deemed to be University)Bangalore | 27/03/2026 |
Invited Talks
| Sl.No. | Titel of the Program | Name of the Program | Date | Name of the Institution |
| 1 | Skills needed for Entrepreneurship | Two Days Skill Enhancement Program on Entrepreneurship | 19/07/2020 | Arulmigu PalaniAndavar Arts College, Palani |
| 2 | Assessment Methods for LCA Methods | Quality Improvement Program | 13/03/2026 | CHRIST (Deemed to be University) |
| 3 | PhD External Examination | 13/02/2026 | CHRIST (Deemed to be University) |
MPhil/PhD Guided/Adjudicated
| Sl.No. | Title | Name of Student | Institution | Role | Status | Month Year |
| 1 | Influence of Patriotic Brand Image on Consumer Purchase Attitude: Evidence from the Brand Khadi | SAMRAT DAS | Christ University | SUPERVISOR | Ongoing | August 2021 |
Workshop/FDP/Training programme
| Sl.No. | Name of the Workshop/FDP/Training programme | Name of Organiser | Level | Role | Date |
| 1 | Faculty Development Program 2025 | Human Resource Development Centre (HRDC), | Institutional | Participant | 19/05/2025 |
| 2 | Master Training Programme for Sustaining Learner-Centered Approach (LCA) Implementation | CHRIST (Deemed to be University), | Institutional | Participant | 08/04/2025 |
| 3 | An Introduction to Digital Ethics | Hong Kong Baptist University, United Board for Christian Higher Education in Asia, Department of Religion and Philosophy | International | Participant | 03/02/2025 |
| 4 | Management Development Program on Sustanable Supply chain Management | University of Hyderabad, University of Hyderabad DOMS and MeritOne Inc USA | International | Participant | 27/01/2025 |
| 5 | Transformative Teaching Toolkit for Management Educators | CHRIST University, | Institutional | Participant | 13/11/2024 |
| 6 | Supply Chain Manangement for E-Commerce | Coursera, | International | Participant | 12/08/2024 |
| 7 | Microsoft POWERBI Desktop for Business Intelligence | UDEMY, UDEMY | International | Participant | 14/06/2024 |
| 8 | Digital Learning Playbook | IIMBX, IIM Bangalore | National | Participant | 13/04/2024 |
| 9 | FAculty Development Program on Advancing Teaching Excellence | IIMBX, | National | Participant | 12/04/2024 |
| 10 | Mastering Innovative Online Course Development | Centre for Digital Learning- CHRIST (Deemed to be University), | Institutional | Participant | 11/03/2024 |
| 11 | FDP I | CHRIST (Deemed to be University), | Institutional | Participant | 26/06/2023 |
| 12 | Qualitative Research Methods for Health Sciences | National Institute of Mental Health and Neurosciences, National Institute of Mental HealthandNeuroscienes | National | Participant | 15/06/2023 |
| 13 | Online International Professional Development Program | Patrician College of Arts and Science, Patrician College of Arts and Science | International | Participant | 06/06/2023 |
| 14 | Quality Improvement Program 2022 | CHRIST (Deemed to be University) , | Participant | 30/05/2022 | |
| 15 | Offline Orientation Program | Christ University, | Participant | 07/12/2021 | |
| 16 | NEP implementation in Management Schools | School of Business and Management, | Institutional | Participant | 18/11/2021 |
| 17 | International Faculty Development Programme (FDP) | Jyothi Engineering College, Christ (Deemed to be University), Pelita Bangsa University Indonesia, | International | Participant | 12/07/2021 |
| 18 | Ouriginal | 30M Training and Teaching Learning Enhancement Cell CHRIST University,, | Participant | 21/06/2021 | |
| 19 | Faculty Development Program I - 2021 CEDBEC | Christ (Deemed to be University), | Institutional | Participant | 16/06/2021 |
| 20 | Nuances of Scienti c Research | CHRIST (Deemed to be University), Pune Lavasa Campus and Centre for Research, CHRIST (Deemed to be University), Bangalore., | Participant | 18/05/2021 | |
| 21 | Hybrid Teaching | Staff Development College, Christ (Deemed to be University), | Participant | 02/03/2021 | |
| 22 | Orientation Program | Staff Development College, Christ (Deemed to be University), | Participant | 02/11/2020 | |
| 23 | Orientation Program | Christ University- Staff Development College, | Participant | 02/11/2020 | |
| 24 | Blockchain Basics | Coursera- University of Buffalo, | Institutional | Participant | 01/09/2020 |
| 25 | Blockchain Oppourtunity Analysis | Coursera- INSEAD, | Institutional | Participant | 01/09/2020 |
| 26 | Finance for Everyone-Value | Coursera-McMaster University, | Institutional | Participant | 18/08/2020 |
Awards/Achievements/Others
| Sl.No. | Name of the Awards/Achievements/Others | Description | Organisation | Month/ Year |
| 1 | Academic Expert- Board of Studies - MBA Department | Appointed as Member Board of Studies MBA at RVS Institute of Management Studies and Research under RVS College of Arts and Science (Autonomous), Coimbatore for a period of three years | RVS College of Arts and Science, Coimbatore | 24 June 2022 |
| 2 | Academic Expert-Board of Studies | Resource Person as Academic Expert Board of Studies at Rathinavel Subramaniam College of Arts and Science, Coimbatore | RVS College of Arts and Science | 13 June 2023 |