Dr RASHMI RAI
MBA, PGCM, Mphil, PhD
ASSOCIATE PROFESSOR
Articles in Journals
Sl.No. Title Name of Journal / Vol. No. / Issue No. / Page Nos ISSN No. Date Published
1 Dimensions of Occupational Stress Impacting Turnover Intentions Amongst BPO Employees: An Empirical Study Prabandhan: Indian Journal of Management / 10 / 10 / 53 - 61 0975-2854 01-Oct-2017
2 What?s The Best Time To Give Work? A Study On Relationship Between Employee Moods And Performance At Different Time Intervals International Journal of Scientific & Technology Research / 8 / 11 / 367 - 373 2277-8616 15-Nov-2019
3 Consumer Buying Psychology And Brand Perception: Influence Of Word Of Mouth Communication Journal of Content, Community and Communication / 12 / / 159 - 168 2456-9011 15-Dec-2020
4 Fox's Head Or Lion's Tail? Work-Life Balance Of Women Entrepreneurs In Agriculture And Farm Ventures And Its Antecedent Effect On Quality Of Life International Journal of Professional Business review / 7 / 2 / 1 - 19 2525-3654 01-May-2022
5 What fuels the employees in startups?: Data on hybrid/colocated/virtual working environment towards efficiency Data in Brief / 49 / / - 2352-3409 14-Jul-2023
6 Mandatory IFRS enforcement and value relevance of accounting information in India Accounting and Administration / / / - 301326 0184-1042 28-Nov-2023
7 Unveiling the Motivation Drivers in Start-Up Workspace International Research Journal of Multidisciplinary Scope / 5 / 1 / 232 - 238 2582-631X 01-Jun-2024
8 Startups' empowerment of employees: An analysis using VOSviewer Multidisciplinary Reviews / 7 / 7 / 1 - 11 2595-3982 15-May-2024
Books/ Book Chapter/Case Study
Sl.No. Title Author Names(s) ISBN No. Month Year
1 Integrating the Organization of Health Services, Worker Wellbeing and Quality of Care RASHMI RAI,DR LISE AND DR ANNET 978-3-030-59466-4 /
2 Quality of Life : An Interdisciplinary Perspective RASHMI RAI,DR SHRUTI TRIPATHI, INGRID VAN ROMPAY-BARTELS 9780367433994 /
3 Pandemic, Lockdown, and Digital Transformation LAKSHMY PRIYA K,RASHMI RAI,KUDAL P, SAQIB SAEEDMANUEL PEDRO RODRÍGUEZ BOLÍVARRAMAYAH T eBook ISBN 978-3-030-86274-9 Print ISBN 978-3-030 /
4 Pandemic, Lockdown, and Digital Transformation RASHMI RAI,LAKSHMY PRIYA K,SAQIB SAEEDMANUEL PEDRO RODRÍGUEZ BOLÍVARRAMAYAH T eBook ISBN 978-3-030-86274-9 Print ISBN 978-3-030 /
5 Finance, Law and the Crisis of COVID-19 An Interdisciplinary Perspective RASHMI RAI,LAKSHMY PRIYA K,LORENZO M. BUJOSA VADELL, NADIA MANSOUR 978-3-030-89415-3 /
6 Social Morphology, Human Welfare, and Sustainability LAKSHMY PRIYA K,RASHMI RAI,MOHAMMAD IZHAR HASSAN, SHOURASENI SEN ROY, UDAY CH, ROLI RAGHUVANSHI 978-3-030-96760-4 /
7 LESSONS FROM COVID-19 Impact on Healthcare Systems and Technology RASHMI RAI,AJITH ABRAHAM, ARTURAS KAKLAUSKAS, DR PRIYANKA SINGH, KINGSLEY OKOYE, SHANKRU GUGGARI 978-0-323-99878-9 /
8 Handbook of Research on Cybersecurity Issues and Challenges for Business and FinTech Applications RASHMI RAI,ABDULLAH M. ALMUHAIDEB, NEERAJ KUMAR, NOOR ZAMAN, SAQIB SAEED, YOUSAF BIN ZIKRIA 9781668452875 /
9 Climate Change, Agriculture and Society LAKSHMY PRIYA K,RASHMI RAI,ASRAFUL ALAM,RUKHSANA 978-3-031-28251-5 /
10 International Conference on Smart and Sustainable Technologies in Energy and Power Sectors (SSTEPS) RASHMI RAI,IEEE 978-1-6654-6414-7 /
11 SSTEPS AKHILESH TIWARI,RASHMI RAI,ANURANJAN SHARMA, IEEE, PARIKSHIT VASHISHT, TUBA SHAMIM 978-1-6654-6414-7/22 /
12 Quality of Life : An Interdisciplinary Perspective RASHMI RAI 9780367433994 /
13 IoT, Machine Learning and Data Analytics for Smart Healthcare SHIKHA BHAGAT,RASHMI RAI, SHILPA SARVANI RAVI,JAMAL MABROUKI, MOURADE AZROUR 9781003430735 /
14 Future of Customer Engagement Through Marketing Intelligence LAKSHMY PRIYA K,RASHMI RAI, SHIKHA BHAGAT, SUNITA KUMAR,MUDITA SINHA, ARABINDA BHANDARI, SAMANT SHANT PRIY 9798369323670 /
15 Homelessness to Hope: Research, Policy and Global Perspectives LAKSHMY PRIYA K,RASHMI RAI,LAKSHMI SHIVARAMAKRISHNAN, PALLAVI KUDAL, RAJIB SHAW, ROLI RAGHUVANSHI, UDAY CHATTERJEE 978-0-443-14052-5 /
16 Encyclopedia of New Populism and Responses in the 21st Century PRIYAKRUSHNA MOHANTY,MADHUMATI DESHPANDE, RASHMI RAI,D.P. SUDHAGAR, JOSEPH CHACKO CHENNATTUSERRY, PAUL HONG 978-981997802-1, 978-981997801-4 /
17 Handbook of Artificial Intelligence for Smart City Development RASHMI RAI,RAVINDER RENA, ROLI RAGHUVANSHI, SANDHYA MAKKAR, GOBINATH RAVINDRAN, RIPON KUMAR CH, TANUSHREE SHARMA 9781003225317 /
18 Sustainability and Urban Quality of Life RASHMI RAI,LAKSHMY PRIYA K,AVISHEK BHUNIA, JYOTHI GUPTA, KRISHNENDU GUPTA, UDAY CHATTERJEE 978-1-032-55475-4 /
Participation in Seminars/Conferences/Symposium
Sl.No. Name of the Conference /Seminar /Symposium Type of Program Title of the Article Role Venue/Place Date
1 Iternational Management Conference CONFERENCES Involving Generations at Workplace PRESENTER) Amity University 15/05/2014
2 National Seminar on Corporate Sustainable Development SEMINARS Employee Engagement A Strategic Tool for retention PRESENTER) Amity University 09/02/2012
3 National Conference on Managing Unorganised Sector in India CONFERENCES Working Conditions of labour in Apparel Industry : A Case Study of Noida PRESENTER) Motilal Nehru National Institute of Technology Allahabad 19/12/2014
4 International Conference on Innovations in Management and Information Technology CONFERENCES Constructs of the Work/ Life Interface in Dual Career Couple: A Changing scenario in Indian Industry PRESENTER) IMT Faridabad 07/04/2012
5 National Conference on Doctoral Research CONFERENCES A Study of Quality of Work Life and its Effect on Job Performance : A Perspective of Information Technology Professionals PRESENTER) Christ University 05/08/2016
6 Future of Work -The New Realities CONFERENCES Study on Work-Life Balance and Job Stress among Doctors in Hisar PRESENTER) School of Commerce Studies Jain UniversityBangalore 28/02/2018
7 National Conference on "Indian Business in the Era of Reforms" CONFERENCES An Empirical Study of Organizational Citizenship Behaviour and its Impact on Employee Performance PRESENTER) GRD School of Commerce & International BusinessCoimbotore 06/09/2018
8 Sustainable Human Resource Management CONFERENCES Abusive Supervision :Perception of Employees in light of varying work duration and pay scales PRESENTER) ICFAI & University of HyderabadUniversity of Hyderabad 01/11/2018
9 Synthesize : An International Interdicilinary Conference CONFERENCES MODERATOR) Bangalore 18/12/2018
10 International Seminar on Accounting Education and Research SEMINARS Financial Inclusion -The HR Way PRESENTER) Manipal University ,JaipurSchool of Business and Commerce ,Manipal University,Jaipur 05/01/2019
11 Synthesize CONFERENCES Sustaining Workers in Healthcare: The Importance of Work-ability in an Indian Context PRESENTER) Bangalore 13/12/2019
12 Redefining Human Resource and Marketing Management Perspectives CONFERENCES Examining Psychological Capital and Optimism as a predictor of Workplace Happiness in Service Based Industry PRESENTER) Jain UniversityBangalore 28/02/2020
13 International Virtual Conference On Entrepreneurship During Challenging Times: Strategies For Success & Sustenance In Technical Sesssion: Entrepreneurship In Difficult Times CONFERENCES The domino effect of the pandemic on third sector and reflections on growth strategy PRESENTER) Mohanlal Sukhadia University,Udaipur,RajasthanOnline 19/06/2021
14 Renaissance: Challenges & Prospects of New Normal of Life in Various Spheres Surviving the COVID-19 Pandemic Era CONFERENCES MODERATOR) Bangalore 06/08/2021
15 Advancing Management:Innovation ,Engagement & Impact in the post COVID era CONFERENCES Making An Offer, You Cannot Refuse': The Socio-Cultural Value Of Bargaining In The Indian Subcontinent (North And South Zones) PRESENTER) KIET Group of InstitutionsGhaziabad 06/08/2021
16 International Conference on Emerging Management Trends: Financial Literacy, Financial Inclusion and Fintech [3Fs] CONFERENCES MODERATOR) Manipal University Jaipur, Rajasthan, IndiaManipal University,Jaipur 24/03/2022
17 Sustaianble Development : Road Map to Equitable Planet CONFERENCES MODERATOR) GD Goenka University 21/06/2022
18 5th I-Come International Conference on Management and Entrepreneurship CONFERENCES MODERATOR) 21/07/2022
19 EMERGING PARADIGMS OF BUSINESS ACTIVITIES POST COVID - 2020 CONFERENCES Unlocking the Post Covid 19 Working Condition and personnel Expectation towards Employee Efficiency in Start -Ups. PRESENTER) T John College 26/08/2022
20 Two days International Conference on Social Sciences and Business Research CONFERENCES Impact of Gender stereotypes in education system on Career Choices: A Study on selected Indian schools PRESENTER) SRM Institute of Science and TechnologyKattanKulathur 06/03/2023
21 Two days International Conference on Social Sciences and Business Research CONFERENCES What Fuels the Employees in Startups? Hybrid/Colocated/Virtual working environment towards Efficiency PRESENTER) SRM Institute of Science and TechnologyKattanKulathur 06/03/2023
22 Virtual International Conference On Metamorphosis of Modern Management and Research (IC 3MR 2023) CONFERENCES Analysis on the Perspectives of Cyber Risks In the Fmcg Sector In Karnataka PRESENTER) Bannari Amman Institute Of TechnologyOnline 17/03/2023
23 International Conference Oninterdisciplinary Engagement And Socialinnovations In Business And Tourism CONFERENCES ) Christ University ,Bangalore 05/10/2023
24 International Conference Oninterdisciplinary Engagement And Socialinnovations In Business And Tourism CONFERENCES ) Bangalore 05/10/2023
25 ICIER ? BNMIT International Conference on Strategic Agility and Resilience: Benchmarks and Best Practices CONFERENCES Effective and safe data management practices utilising ERP in a specialised healthcare service: A case study of PSR PRESENTER) BNMIT 14/12/2023
26 Virtual International Conference On Sustainable Evolution Of Indian Economy CONFERENCES Startup's Empowerment of Employees: An analysis using VOSviewer PRESENTER) Sri Kanyaka Parameswari Arts and Science College for women, ChennaiSri Kanyaka Parameswari Arts and Science College for women, Chennai 30/08/2023
27 International Conference on Business Dynamics and Sustainable Development CONFERENCES Conceptual Study on Consumer Dissonance in QSR industry PRESENTER) St Joseph's University 14/03/2024
28 International Conference on Technology Disruption in Business and Tourism : Decisive Strategies CONFERENCES The Impact and Role of Emerging Technology on Leadership PRESENTER) Bangalore 24/01/2025
29 International Conference on Business Analytics and Intelligence CONFERENCES PARTICIPANT) IIM BangloreBangalore 09/12/2024
30 Artificial Intelligence in Reshaping Business Landscape CONFERENCES Magic Formulae on bulls: Testing the Magic Formulae amalgamated with momentum on Indian Equity market PRESENTER) Reva UniversityBangalore 13/12/2024
31 International conference Kristu Jayanti CONFERENCES Deconstructing Sustainable Consumer Choices: The Interplay of Attitudes, Social Dynamics, and Environmental Awareness CO_PRESENTER) 3rd International Conference on Business Transformation through AI: A Multidisciplinary Approach Bangalore 04/02/2026
32 4th International Conference on AI, sustainability and business innovation CONFERENCES Deconstructing Sustainable Consumer Choices PRESENTER) Garden City UniversityBangalore 15/01/2026
33 14th International Conference on Contemporary Issues in Management CONFERENCES Deconstructing Sustainable Consumer Choices: The Interplay of Normative Pressures and Values CO_PRESENTER) ISME 20/02/2026
34 International Conference on Empowering Education Driven Entrepreneurship for Sustainable Development CONFERENCES Deconstructing Sustainable Consumer Choices: The Interplay of Social Dynamics and Environmental Awareness CO_PRESENTER) REVA University 14/11/2025
35 3rd International Conference CONFERENCES - CO_PRESENTER) Kristu Jayanthi (Deemed to be University) 04/02/2026
36 Teachers Conference SEMINARS Teachers Conference PARTICIPANT) Institute of Company Secretaries of India (ICSI) 20/08/2025
Invited Talks
Sl.No. Titel of the Program Name of the Program Date Name of the Institution
1 Careers in Commerce Career Orientaion 30/11/2019 PSBB Learning academy
2 Case Based Teaching on Leadership Guest lecture on Case based teaching 06/02/2021 Amity University
3 Understanding Organisational Culture through case based method Guest Lecture 03/12/2020 Amity University
4 Leadership for Academic Excellence in Indian Higher Education Leadership for Academic Excellence in Indian Higher Education 10/02/2026 CHRIST (Deemed to be University)
5 Leadership in Higher Education Leadership for Academic Excellence in Indian Higher Education 11/02/2026 CHRIST (Deemed to be University)
MPhil/PhD Guided/Adjudicated
Sl.No. Title Name of Student Institution Role Status Month Year
1 Impact of CSR on the Human Resources in the Educational Sector in Karnataka Mr. Chinmaya Prakash EXAMINER
2 Impact of NSQF on skill developmemt of specific domain among the secondary and higher secondary school students and thereby enhancing employabilty Ms. Rumi Sikdar EXAMINER
3 Marketing Strategies of Wooden Handicraft Products adopted by Channapatna artisans in Changing Scenario Ms Sudha Christ University EXAMINER
4 Green Marketing as a tool influencing the purchase intention of consumers with special reference to millets and millet based products at Bangalore Deepthi Shirahatti Christ University EXAMINER
5 The need for effective training needs of mental healthcare personnel PAVAN KUMAR R Christ University SUPERVISOR Ongoing July 2021
6 Effect of Employee Empowerment on Employee Efficiency and Effectiveness among Tech Startups in Bangalore Jenifer Esther D Christ University SUPERVISOR Ongoing December 2020
7 Stress influencing the professional quality of life and their relationship with on-job training among psychiatric nurses Pavan Kumar R Christ University SUPERVISOR Ongoing June 2021
8 Effect of Employee Empowerment on Employee Effectiveness Among Tech Start-Ups in Bengaluru JENIFER ESTHER D Christ University SUPERVISOR Awarded February 2025
9 Impact Of Personality Factors On Organization Citizenship Behavior: The Moderating Effect Of Job Characteristics?. Richa Manocha EXAMINER
10 Impact of NSQF on Skill Development of Specific Domain Amongst The Secondary School Students on Employability. Jenifer Esther D Christ University SUPERVISOR Ongoing June 2020
11 Stress influencing the professional quality of life and their relationship with on-job training among psychiatric nurses Pavan Kumar R Christ University SUPERVISOR Ongoing December 2020
12 Impact Of Nsqf On Skill Development Of Specific Domain Amongst The Secondary & Higher Secondary School Students On Employability RUMI SIKDAR RATHOD EXAMINER
13 Effect Of Employee Empowerment On Employee Effectiveness Among Tech Start-Ups In Bengaluru JENIFER ESTHER D Christ University SUPERVISOR Notification Issued February 2025
14 Csr In Schools: Stakeholders? Perception O10f Corporate Social Responsibility Activities In Primary Schools ? An Exploratory Study Chinmaya Prakash. EXAMINER
15 TRANSFORMATIONAL LEADERSHIP, ORGANIZATIONAL CITIZENSHIP BEHAVIOUR, AND SELF EFFICACY: THE MEDIATING ROLE OF ORGANIZATIONAL CULTURE IN HIGHER EDUCATION INSTITUTIONS KOMMALAPATI ANITHA KUMARI Christ University SUPERVISOR Ongoing March 2025
16 . PREETHAM GEORGE KURYAN Christ University SUPERVISOR Ongoing September 2025
17 Understanding the Importance of Sustainability on Consumer Buying Behavior in FMCG Sara Ezzeddine Universidad Catolica San Antonio de Murcia (UCAM) EXAMINER
Patents
Sl.No. Title of Invention Inventor(s) Filing Date
1 CUSTOMER RELATIONSHIP MANAGEMENT SYSTEM AND METHOD OF TAKING FEEDBACK THEREOF AKHILESH TIWARI, LAKSHMY PRIYA K, RASHMI RAI 17-Feb-2022
2 COST EFFECTIVE SYSTEM FOR HUMAN RESOURCE MANAGEMENT WITH EMPLOYEE MONITORING LAKSHMY PRIYA K, RASHMI RAI 01-Aug-2022
3 Medical transfusion Bag mask LAKSHMY PRIYA K, RASHMI RAI, SUNITA KUMAR 08-Aug-2023
4 INTEGRATED FRAMEWORK FOR SMART URBAN GOVERNANCE AND POLITICAL-ADMINISTRATIVE RESILIENCE IN SMART CITY DEVELOPMENT RASHMI RAI, SHIKHA BHAGAT, SHILPA SARVANI RAVI 16-Oct-2025
Research Project
Sl.No. Name of the Research Project Investigator(s) Sponsors Internal/External
1 Relationship between Counter Productive Behavior and Big Five Personality Types RASHMI RAI Internal
Workshop/FDP/Training programme
Sl.No. Name of the Workshop/FDP/Training programme Name of Organiser Level Role Date
1 Exploring the Impact of Climate-Induced Forced Displacement on Women in the Global South Centre on Gender and Forced Displacement (CGFD) at the Asian Institute of Technology (AIT),  International Invited Resource Person/Trainer 16/12/2024
2 A Plan for Employee Engagement Christ University ,  National Participant 23/08/2024
3 Design Thinking Taylor's University , Taylor's University Participant 07/07/2024
4 6 -Day VIRTUAL NATIONAL LEVEL FDP on ?MASTER CLASS FOR RESEARCH PAPER PUBLICATION, MANUSCRIPT WRITING & RESEARCH GRANTS? C B BHANDARI JAIN COLLEGE, Bengaluru and PRIMAX FOUNDATION, Primax Foundation National Invited Resource Person/Trainer 05/02/2024
5 Orientation Program GB Pant Agriculture & Technical University, Pant Naga, GB Pant Agriculture & Technical University, Pant N Invited Resource Person/Trainer 30/07/2021
6 Innovation Ambassdor Training Ministry of Education , Ministry of Education ,Innovation Cell National Participant 30/06/2021
7 Hybrid Teaching Staff Development Colleg,  Participant 02/03/2021
8 Learning to Teach Online Course Era - The University of New South Wales,  The University of New South Wales International Participant 01/10/2020
9 Case Study Learning School of Business and Management ,  Institutional Participant 11/08/2020
10 Certified Mindfulness Practitioner Indian Leadership Academy , Indian Leadership Academy International Participant 11/07/2020
11 Online Teaching Christ University,  Participant 22/04/2020
12 Capacity Building for Constructive Alignment Christ University,  Institutional Participant 04/10/2019
13 Internsive Workshop on Case Teaching ,Writing and Research Christ Institute of Management Lavasa,  Institutional Participant 12/01/2019
14 NLP Practioner Program Indian Leadership Academy , Indian Leadership Academy National Participant 24/11/2018
15 Phenomenological and Grounded Theory School Of Business Studies and Social Sciences ,  Institutional Participant 02/10/2018
16 QIP titked FRONTIER AREAS IN THE SUBJECT AND CURRICULUM UPDATION Christ University ,  Participant 21/05/2018
17 Orientation Academic Staff College ,  Participant 01/06/2017
18 FDP on Research Methodology and SPSS PES University, PES University National Organiser & Participant 25/03/2017
19 Workshop on Econometrics PES University , PES University Institutional Participant 01/09/2016
20 Case Study Method of Teaching Amity Academic Staff College , Amity University Institutional Participant 05/05/2010
21 Psychology of Learning and Teaching Style Amity Academic Staff College, Amity University Institutional Participant 03/05/2010
22 Experential Learning Paradigm Amity Institute of Psychology and Allied Sciences , Amity University Participant 20/07/2009
Awards/Achievements/Others
Sl.No. Name of the Awards/Achievements/Others Description Organisation Month/ Year
1 NET UGC NET UGC 05 October 2013
2 Best Paper Award Won the Best Paper Award along with my Scholar T John College 26 August 2023
3 Best Paper Award BANNARI AMMAN INSTITUTE OF TECHNOLOGY 17 April 2023
4 Best Research Paper Best Paper award with my research scholar BNMIT 15 December 2023
5 Best Paper Award Received the Best Paper award Reva University 14 December 2024
6 WURI Award I was awarded under the A1 category, 'Career Catalyst: Empowering Students for Professional Mastery. World University Ranking and Innovation 18 July 2025
7 25 Scopus-Indexed Articles I was awarded Rs 25000 for completing 25 Scopus-indexed journal publications by the University CHRIST University 28 August 2025
8 Best Paper Award- International Conference on Empowering Education Driven Entrepreneurship for Sustainable Development Awarded Best Paper with my Scholar REVA University 15 November 2025
Consultancy
Sl.No. Faculties Theme of Consultancy Type
1 SATHISH P,,RASHMI RAI Identification of Right Journal for Publications and Research ID Profile Creation MOU_BASED
2 SATHISH P,,RASHMI RAI Research Writing Made Simple: From Idea to Publication RESEARCH_CONSULTANCY
3 RASHMI RAI,,JYOTHI KUMAR Workplace Effectiveness through Soft Skills Development TRAINING_AND_ORGANIZATIONAL_DEVELOPMENT
4 SATHISH P,,RASHMI RAI FDP on Identification of Right Journal for Publications and Research ID Profile Creation RESEARCH_CONSULTANCY
5 LAKSHMY PRIYA K,,RASHMI RAI,SUNITA KUMAR Classroom Management for pre university Teachers RESEARCH_CONSULTANCY