Sl.No.	Title	Name of Journal / Vol. No. / Issue No. / Page Nos	ISSN No.	Date Published
1	Self-congruity and brand loyalty - An innovation of diffusion approach	International Journal of Electronic Marketing and Retailing / 11 / 4 / 343 - 351	1741-1025	26-Oct-2020

Sl.No.	Title	Author Names(s)	ISBN No.	Month Year
1	HR Analytics in an Era of Rapid Automation	KALYANI V,PRAVEEN BABU P,JOSEPH VARGHESE	978-166848944-4, 978-166848942-0	/
2	Globalized Consumer Insights in the Digital Era	SUNITA KUMAR,PRAVEEN BABU P, ROY MATHEW,CEVAT SOYLEMEZ, FATIH SAHIN	9798369338117	/
3	AI and Machine Learning Applications in Supply Chains and Marketing	PRAVEEN BABU P,KALYANI V, ROY MATHEW, SUNITA KUMAR,REASON MASENGU	9798369367605	/

Sl.No.	Name of the Conference /Seminar /Symposium	Type of Program	Title of the Article	Role	Venue/Place	Date
1	Knowledge Management: Issues and Challenges	SEMINARS		PARTICIPANT)	Sardar Vallabhbhai Patel International School of Textiles and Management	24/01/2012
2	Global Marketing and Strategies	CONFERENCES	Emerging Issues in Global Branding	PRESENTER)	Nehru Institute of Management StudiesCoimbatore	08/10/2010
3	Global Marketing and Strategies	CONFERENCES	Innovative Practices in Global Marketing	PRESENTER)	Nehru Institute of Management StudiesCoimbatore	08/10/2010
4	Global Recession and its Impact	CONFERENCES	Global Recession and its Impact on Services Marketing	PRESENTER)	Nehru Institute of Management StudiesCoimbatore	18/02/2010
5	IEEE International Conference on Science, Technology, Engineering and Management	CONFERENCES	Infusing Ethical practices in Marketing Supply Chain	PRESENTER)	Kalaignarkarunanidhi Institute of TechnologyCoimbatore	03/03/2017
6	Emerging Trends in Global Accounting, Finance and Taxation	CONFERENCES		PARTICIPANT)	Kristu Jayanti College	21/09/2017
7	Synthesize : An International Interdisciplinary Conference on Business Studies and Social Sciences	CONFERENCES		MODERATOR)	Bengaluru	18/12/2018
8	New Horizons in Commerce, Finance and Economics	CONFERENCES		)	Chinmaya Vishwavidyapeeth (Deemed-to-be-University) & Shri Ram College of Commerce, New DelhiOnline	16/02/2023
9	Faculty Development Programme(FDP-1) 2023	SEMINARS		PARTICIPANT)	Bangalore	26/06/2023
10	International conference on the accelerated digital transformation: An approach to sustainability in business	CONFERENCES	The effect of Sustainable packaging on consumer attitudes in the beverages industry	PRESENTER)	G.R. Damodaran Academy of Management	22/03/2024
11	International Conference - Drishti 2024	CONFERENCES	Exploring the Influence of CSR on Competitive Advantage and Societal Gains	PRESENTER)	Vivekananda College of Engineering and Technology, Puttur	11/09/2024
12	International Conference on Innovative Digital transformation and Economic Sustainability	CONFERENCES		MODERATOR)	CMR UniversityBangalore	28/09/2024
13	INTERNATIONAL CONFERENCE ON TECHNOLOGY DISRUPTION IN BUSINESS AND TOURISM: DECISIVE STRATEGIES	CONFERENCES	K-pop Marketing Alchemy: Transforming customer perception by the Big Four Agencies	PRESENTER)	Bangalore	24/01/2025
14	International Conference on Innovation for Impact	CONFERENCES	Integrating ESG Principles into Sustainable Marketing for Tier-3 B2B SaaS companies: A strategic approach to Customer Retention and Digital Efficiency	PRESENTER)	Manipal Academy of Higher Education(MAHE), Dubai Campus and CONFAB 360 Degree, New Delhi	10/12/2025
15	International Conference on Inclusive and Resilient Pathways to achieve SDGs in Business and Tourism	CONFERENCES	Sustainable Marketing and ESG Driven Customer Retention in Tier 3 B2B SaaS Companies	CO_PRESENTER)	CHRIST (Deemed to be University)	23/01/2026

Sl.No.	Titel of the Program	Name of the Program	Date	Name of the Institution
1	Extra Sensory Perception	Extra Sensory Perception Show	05/02/2016	Christ University
2	MS Excel - A tool for Employability and Entrepreneurship	Career Catalyst: Enhancing Soft Skills for Employability and Entrepreneurship	04/09/2024	Periyar University

Sl.No.	Title	Name of Student	Institution	Role	Status	Month Year
1	CUSTOMER RETENTION: A STUDY ON THE ROLE OF CUSTOMER SUCCESS MANAGEMENT (CSM) AND DESIGNING RETENTION STRATEGIES FOR INDIAN URBAN TECH B2B SaaS COMPANIES	SHASTRI SAVITA PRADIP	Christ University	SUPERVISOR	Ongoing	August 2024
2	.	VIJAYA KUMAR AVULA	Christ University	SUPERVISOR	Ongoing	April 2025

Sl.No.	Title of Invention	Inventor(s)	Filing Date
1	ARTIFICIAL INTELLIGENCE-BASED FRAMEWORK FOR AUTOMATED EXTRACTION AND ANALYSIS OF CORPORATE ANNUAL REPORTS	KALYANI V, PRAVEEN BABU P, ROY MATHEW, SUNITA KUMAR	16-Oct-2025

Sl.No.	Name of the Research Project	Investigator(s)	Sponsors	Internal/External
1	A Study on the reasons for selling at maximum retail pricing (MRP) Vs discounted pricing by FMCG retailers in Bangalore City	PRAVEEN BABU P		Internal

Sl.No.	Name of the Workshop/FDP/Training programme	Name of Organiser	Level	Role	Date
1	Usage of Innovative Pedagogical Techniques	Kristu Jayanti College, Kristu Jayanti College	National	Participant	17/10/2022
2	Hybrid Teaching	Staff development College,		Participant	02/03/2021
3	Business Analytics and Text Mining Modeling using Python	NPTEL-AICTE, NPTEL-AICTE	National	Participant	29/07/2019
4	Soft Skills for Professional Success	Periyar University, Periyar University, Salem, Tamilnadu	National	Invited Resource Person/Trainer	14/12/2018
5	Frontier Areas in the subject and curriculum updataion	CHRIST (Deemed to be University), Academic Staff College,		Participant	21/05/2018
6	Quality Improvement Programme	Christ University,		Participant	23/05/2016
7	Contemporary Developments in Management Education	Christ University - Academic Staff College,		Participant	30/09/2015
8	Quality Improvement Programme	Christ University,		Participant	30/09/2015
9	Faculty orientation programme	Christ University,		Participant	17/08/2015
10	Faculty training programme	Christ University,	Institutional	Participant	28/07/2015
11	Marketing for Customer Value	Acharya Bangalore B School and Canara Bank School of Management Studies, Bangalore University,		Participant	01/09/2014
12	Business and Industry	Canara Bank School of Management Studies, Bangalore University and Surana College,	Regional	Participant	26/08/2014
13	MDP - Effective Business Marketing Strategies	IFIM Business School,	National	Participant	29/11/2013
14	Make Easy! Article Writing!	KPR School of Business,	National	Participant	23/02/2013
15	Marketing Educators' Bootcamp	PSG Institute of Management,	National	Participant	16/09/2011
16	Effective Teaching Methodology for 21st Century Professionals	Nehru Group of Institutions,	National	Participant	24/12/2010
17	Indian Ethos and Values	PSG Institute of Management,	National	Participant	25/09/2010
18	360 degree of Learning	Nehru Group of Institutions,	National	Participant	28/07/2010
19	Applications of Research Methods in Management	Sri Venkateswara Group of Institutions,	National	Participant	17/07/2010
20	Innovative Teaching Practices in Management Education	Nehru Group of Institutions,	National	Participant	06/07/2010

Sl.No.	Faculties	Theme of Consultancy	Type
1	JOHN PAUL RAJ V,,NIRANJAN L R,PRAVEEN BABU P,SALOME DIVYA VIJAYKUMAR,VIJAYALAYA SRINIVAS T	Competency Break-through Management
2	PRAVEEN BABU P	Competency break-through Management
3	SUMATHI A,,AKRITI SRIVASTAVA,ANURADHA S,DIVAKAR G M,GAANA J,GANESH L,JOHN PAUL RAJ V,JYOTHI KUMAR,KRISHNA M C,KUMAR CHANDAR S,LAKSHMY PRIYA K,MARY METILDA J,MOOSATH HARISHANKAR VASUDEVAN,PRAVEEN BABU P,SMITHA BABOO	Graduate Engineers Training (GET) boot camp- nontechnical for 2 batches of TEPL employees
4	SUMATHI A,,AISHWARYA N,JOHN PAUL RAJ V,PRAVEEN BABU P	Career Catalyst: Enhancing Soft Skills for Employability and Entrepreneurship
5	SUNITA KUMAR,,AISHWARYA N,PRAVEEN BABU P	AI Fundamentals	MOU_BASED