Faculty

Profile

Dr DEBORA DHANYA A

MBA, PhD
ASSISTANT PROFESSOR

SCHOOL OF BUSINESS AND MANAGEMENT
BANGALORE CAMPUS
 Print Profile

Sl.No. Title Name of Periodical Periodicity Date
Sl.No. Title Name of Journal Date of Publication Volume No/Issue No/Page No
1 Personality and Psychological Predictors of Instagram Personalized Ad Avoidance International Journal of E-Business Research (IJEBR) 16-May-2023 19 / 1 / 1-22

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) DEBORA DHANYA A,UMA PRICILDA JAIDEV
Title of Article Personality and Psychological Predictors of Instagram Personalized Ad Avoidance
Name of Journal International Journal of E-Business Research (IJEBR)
Volume No 19
Issue No 1
Page No 1-22
URL https://www.igi-global.com/journal/international-journal-business-research/1088#indices
Indexing Agency Web of Science and Scopus
Date of Publication 16-May-2023
2 Technical Education Student's Intention to Install M-Learning MOOC Pedagogy International Journal of Early Childhood Special Education (INT-JECSE) 30-Apr-2022 14 / 3 / 2837-2850

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) DEBORA DHANYA A,P. VENKATA SUBBAIAH
Title of Article Technical Education Student's Intention to Install M-Learning MOOC Pedagogy
Name of Journal International Journal of Early Childhood Special Education (INT-JECSE)
Volume No 14
Issue No 3
Page No 2837-2850
URL https://int-jecse.net/index.php
Indexing Agency Web of Science
Date of Publication 30-Apr-2022
3 Toward an integrated model of consumer reactance: a literature analysis Management Review Quarterly 13-Feb-2020 7 / 1 / 41-90

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) DEBORA DHANYA A,UMA PRICILDA JAIDEV
Title of Article Toward an integrated model of consumer reactance: a literature analysis
Name of Journal Management Review Quarterly
Volume No 7
Issue No 1
Page No 41-90
URL https://www.springer.com/journal/11301
Indexing Agency Scopus
Date of Publication 13-Feb-2020
4 Gender Differences in Consumer Shopping Styles in India Pertanika J. Soc. Sci. & Hum. 28-Sep-2018 26 / 3 / 1971-1993

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) DEBORA DHANYA A,JAIDEV, U. P.
Title of Article Gender Differences in Consumer Shopping Styles in India
Name of Journal Pertanika J. Soc. Sci. & Hum.
Volume No 26
Issue No 3
Page No 1971-1993
URL Universiti Putra Malaysia Press
Indexing Agency Web of Science and Scopus
Date of Publication 28-Sep-2018
5 Mobile User's Engagement Intention towards Facebook App: A Mediation Analysis Journal of Advanced Research in Dynamical and Control Systems - JARDCS 15-Mar-2018 10 / 03-special issue / 451-462

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) DEBORA DHANYA A,DR .UMA PRICILDA JAIDEV
Title of Article Mobile User's Engagement Intention towards Facebook App: A Mediation Analysis
Name of Journal Journal of Advanced Research in Dynamical and Control Systems - JARDCS
Volume No 10
Issue No 03-special issue
Page No 451-462
URL https://www.jardcs.org/
Indexing Agency Scopus
Date of Publication 15-Mar-2018
Sl.No. Title URL Subject Month Year
Sl.No. Type of Book Title Title of Book ISBN Month Year
Sl.No. Type of Book Title of Chapter/Article ISBN Month Year
1 Reference book Traditional Finance vs. Web 3: A Comparative Analysis of Key Features and Characteristics for Better Readability Purposes 9781668499191 Oct 2023

Additional information

Type of Book Reference book
Type of Work Chapter
Sole Authored/Co Authored Co-Authored
Author Name (s) BABITA JHA,PRATIBHA GIRI,DEEPAK JHA,DEBORA DHANYA A,POOJA LEKHI,GUNEET KAUR
Title of Book Concepts, Technologies, Challenges, and the Future of Web 3
Title of Book/Chapter/Article/Case Study) Traditional Finance vs. Web 3: A Comparative Analysis of Key Features and Characteristics for Better Readability Purposes
Month/Year Oct/2023
ISBN 9781668499191
Pages
Publishing Company/Institution IGI Global
Indexing Agency Scopus
Level National publisher
Sl.No. Type of Book Title Title of Case Study ISBN Month Year
Sl.No. Title Abstract Objectives Type Sponsors
Sl.No. Title Place of Publication ISBN No. Month Year
Sl.No. Type of Program Role Name of Program Title of Paper Date Organising Institution Level
1 Conference Presenter e 15th National Conference on Contemporary Management and Research, The Impact of Emotional Advertising towards Purchase Intention of Home Appliance Products in India 02/02/2024 Apeejay School of Management National
2 Conference Presenter International Conference Role Of Artificial Intelligence In Marketing 30/06/2023 Gl Bajaj Institute Of Technology And Management Greater Noida International
3 Conference Presenter 14th National Conference on Contemporary Issues in Business, Governance & Innovation (NACCMAR -2023) Factors influencing the actual usage of container shipping e-commerce platform: An application of TAM 23/06/2023 Christ University National
4 Conference Presenter International Conference on Sustainable Business Practices and Innovative Models :2023 The Moderation effect of the fear of missing the out on the intention to invest in cryptocurrency among millennial and generation Z 23/03/2023 Christ University International
5 Conference Presenter International Conference on Sustainable Business Practices and Innovative Models-2023 The moderation effect of fear of missing out on the intention to invest in cryptocurrency among millennials and generation Z 23/03/2023 Christ University International
6 Conference Presenter International Conference on Sustainable Business Practices and Innovative Models-2023 The role of membership interaction and activity involvement towards consumer willingness to participate in sports virtual brand community 23/03/2023 Christ University International
7 Conference Presenter International Conference on Sustainable Business Practices and Innovative Models-2023". Towards Examining the link between workplace spirituality and workplace agility: Banking Industry 23/03/2023 Christ University International
8 Conference Presenter International Conference on Sustainable Business Practices and Innovative Models-2023 The Moderation effect of the Fear of Missing Out on the intention to 23/03/2023 Christ University International
9 Conference Presenter National Conference on Emerging trends in business and management Coronavirus Pandemic: Transforming the Future of Education across the Globe 25/06/2022 Chatrapati Shahu Maharaj University National
10 Conference Presenter 10th International Conference on recent engineering and technology 2020 Personality and Psychological Predictors of Instagram personalized ad avoidance 21/06/2020 Organisation of science and innovative engineering and technology (OSIET) India International
11 Conference Presenter National Conference on Marketing & Sustainable Development Antecedents and Consequences of customer reactance towards social and digital media marketing 13/10/2017 Annamacharya Institute of technology and sciences National
12 Conference Presenter National Conference on Marketing and Sustainable Development Antecedents of Customer Attitude and Purchase Intention towards Private Label Food Brands 13/10/2017 Annamarcharya Institue of Technology and sciences National
13 Conference Presenter International Conference on Lifting up the Next Generation Women to meet cross cultural challenges Compulsive buying behaviors in women: An Empirical pilot study examining self-esteem and social desirability 08/03/2017 Auxilium college, India. International
14 Conference Presenter 10th NASMEI CONFERENCE 2016 an International conference on Marketing The Role of Hedonism, Sociability and Technical convenience as drivers of Customer Engagement among Mobile app users 23/12/2016 Great Lakes International
15 Conference Presenter National Conference on Leveraging Social Media for Success in the 21st Century Society Towards better understanding of M-learning: An application of the extended technology acceptance model (TAM)? 10/12/2016 VIT University National
16 Conference Presenter National Conference On Management and business opportunities in the present competitive scenario Determinants and outcomes of ad intrusiveness and ad attitude ?a review towards digital and social media advertising 03/12/2016 VIT University National
17 Conference Presenter International Conference On Science, Engineering and Technology (SET), VIT Business School, VIT University, India. Antecedents of customer attitude and purchase intention towards private label food brands 07/11/2016 VIT Univesity International
Sl.No. Title of the Program Name of the Program Date Name of the Institution
Sl.No. Title Genre Producer Copyrights
Sl.No. Title Guide Name Institution Month Year
Sl.No. Title Name of Student Institution Month Year
Sl.No. Title of Invention Inventor(s) Filing Date
1 Efficient and analysis the impact of corporate social responsibility on business performance in India PRATIBHA GIRI,DR. MUKESH KUMAR,DR. SHUCHI GUPTA,BABITA JHA,DR. PRASHANT PAREEK,MOHAMMAD IMTIAZ,ANIL KUMAR,SWATI V. DHONDE (KALE),SUMIT KUMAR,DEBORA DHANYA A 04-Apr-2023

Additional information

Title of Invention Efficient and analysis the impact of corporate social responsibility on business performance in India
Applicant/Co-Applicant
Applicant (s)
Inventor /Co-Inventor
Inventor (s) PRATIBHA GIRI,DR. MUKESH KUMAR,DR. SHUCHI GUPTA,BABITA JHA,DR. PRASHANT PAREEK,MOHAMMAD IMTIAZ,ANIL KUMAR,SWATI V. DHONDE (KALE),SUMIT KUMAR,DEBORA DHANYA A
Type of Specification Provisional
Type of Patent
Granted/Awarded Date
Publication/Application Date 05-May-2023
Application/Filing Date 04-Apr-2023
IPC Number
Publication Number 202321025384 A
Patent Number 202321025384 A
Field of Invention CSR
2 CREDIT CARD FRAUD DETECTION USING PYTHON AND MACHINE LEARNING PRATIBHA GIRI,DEBORA DHANYA A,RANJEET KUMAR MISHRA ,SURBHI SRIVASTAVA,TABASSUM ,TAPAS DAS,SESHANWITA DAS 20-Aug-2022

Additional information

Title of Invention CREDIT CARD FRAUD DETECTION USING PYTHON AND MACHINE LEARNING
Applicant/Co-Applicant
Applicant (s)
Inventor /Co-Inventor
Inventor (s) PRATIBHA GIRI,DEBORA DHANYA A,RANJEET KUMAR MISHRA ,SURBHI SRIVASTAVA,TABASSUM ,TAPAS DAS,SESHANWITA DAS
Type of Specification Provisional
Type of Patent
Granted/Awarded Date
Publication/Application Date 14-Oct-2022
Application/Filing Date 20-Aug-2022
IPC Number
Publication Number 202221047470 A
Patent Number 65167
Field of Invention Finance
Sl.No. Name of the Research Project Investigator(s) Sponsors Internal/External
1 Perception of Higher Education Stakeholders Towards the Socio-Economic Impact of NEP 2020 initiative: A Case of Deemed-to-be Universities in Karnataka State HALASWAMY D, SRIRAM M,DEBORA DHANYA A,SMITHA S,SANTOSH SATYANARAYAN BAHETI External
Sl.No. Name of the Conference/Seminar Name of Organiser Level Date
Sl.No. Name of the Workshop/FDP/Training programme Name of Oraganiser Level Role Date
Sl.No. Name of the Awards/Achievements/Others Description Organisation Month/ Year
Sl.No. Faculties Theme of Consultancy Type
Sl.No. Applicants Title Date Published

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