Faculty

Profile

Dr PRABHA KIRAN

MBA, PhD
ASSISTANT PROFESSOR


BUSINESS AND MANAGEMENT
SCHOOL OF BUSINESS AND MANAGEMENT
KENGERI CAMPUS

Name Programme Institution Year of Passing
PhD PhD VELS University 2017
Others Diploma Indian Institute of Materials Managment 2015
PG MBA Bangalore University 2012
Degree BE Visveswaraiah Technological University 2009
Sl.No. Title Name of Periodical Periodicity Date
Sl.No. Title Name of Journal Date of Publication Volume No/Issue No/Page No
1 An empirical observation of factors leading to subscription of EdTech services Materials Today:Proceedings 28-Nov-2020 / /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) VASUDEVAN M,PRABHA KIRAN,KRISHNAKISHORE S V,JAYANTA BANERJEE
Title of Article An empirical observation of factors leading to subscription of EdTech services
Name of Journal Materials Today:Proceedings
Volume No
Issue No
Page No
URL https://www.sciencedirect.com/science/article/pii/S2214785320375441
Date of Publication 28-Nov-2020
2 Empowering rural women through mobile information communication technology Sambodhi 01-Sep-2020 43 / 3 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) JAYANTA BANERJEE,PRABHA KIRAN,VASUDEVAN M,KRISHNAKISHORE S V
Title of Article Empowering rural women through mobile information communication technology
Name of Journal Sambodhi
Volume No 43
Issue No 3
Page No
URL https://ugccare.unipune.ac.in/Apps1/User/WebA/ViewDetails?JournalId=101002976&flag=Search
Date of Publication 01-Sep-2020
3 Micro targeting : A data driven analysis Sambodhi 01-Sep-2020 43 / 3 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) JAYANTA BANERJEE,PRABHA KIRAN,VASUDEVAN M,KRISHNAKISHORE S V
Title of Article Micro targeting : A data driven analysis
Name of Journal Sambodhi
Volume No 43
Issue No 3
Page No
URL https://ugccare.unipune.ac.in/Apps1/User/WebA/ViewDetails?JournalId=101002976&flag=Search
Date of Publication 01-Sep-2020
4 Brunt of Online Product Reviews over Customers Assessment on Online Platform Instagram Adhyayan: A Journal Of Management Sciences 30-Jun-2020 1 / 10 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) PRABHA KIRAN,PRABHA KIRAN,ABHISHEK SRIVASTAVA
Title of Article Brunt of Online Product Reviews over Customers Assessment on Online Platform Instagram
Name of Journal Adhyayan: A Journal Of Management Sciences
Volume No 1
Issue No 10
Page No
URL https://smsjournals.com/index.php/Adhyayan/article/view/1988
Date of Publication 30-Jun-2020
5 Evaluating Forces Associated with Sentient Drivers Over the Purchase Intention of Organic Food Products Asian Journal of Agriculture and Rural Development 20-May-2020 10 / 1 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) PRABHA KIRAN,PRABHA KIRAN,ABHISHEK SRIVASTAVA,SATISH CHANDRA TIWARI,T. SITA RAMAIAH
Title of Article Evaluating Forces Associated with Sentient Drivers Over the Purchase Intention of Organic Food Products
Name of Journal Asian Journal of Agriculture and Rural Development
Volume No 10
Issue No 1
Page No
URL https://www.scopus.com/authid/detail.uri?authorId=57190005214
Date of Publication 20-May-2020
6 Understanding the Influence of Utilitarian and Hedonic Factors on Byuing Behaviour of Gen Y while purchasing Smart Phones USHUS Journal of Business Management 23-Dec-2019 18 / 4 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) PRABHA KIRAN,PRABHA KIRAN,TERRY THOMAS,JERIN JOHNY,DEEPAK JOSE
Title of Article Understanding the Influence of Utilitarian and Hedonic Factors on Byuing Behaviour of Gen Y while purchasing Smart Phones
Name of Journal USHUS Journal of Business Management
Volume No 18
Issue No 4
Page No
URL http://journals.christuniversity.in/index.php/ushus/article/view/2201
Date of Publication 23-Dec-2019
7 A Scientometric Analysis of Social Entrepreneurship International Journal Of Scientific & Technology Research 17-Dec-2019 8 / 11 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) KRISHNAKISHORE S V,PRABHA KIRAN
Title of Article A Scientometric Analysis of Social Entrepreneurship
Name of Journal International Journal Of Scientific & Technology Research
Volume No 8
Issue No 11
Page No
URL http://www.ijstr.org/research-paper-publishing.php?month=dec2019
Date of Publication 17-Dec-2019
8 A Scientometric Analysis Of Social Entrepreneurship International Journal of Scientific & Technology Research Volume 17-Dec-2019 8 / 12 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) PRABHA KIRAN,KRISHNAKISHORE S V
Title of Article A Scientometric Analysis Of Social Entrepreneurship
Name of Journal International Journal of Scientific & Technology Research Volume
Volume No 8
Issue No 12
Page No
URL http://www.ijstr.org/final-print/dec2019/A-Scientometric-Analysis-Of-Social-Entrepreneurship.pdf
Date of Publication 17-Dec-2019
9 Investigating the Antecedents of Customer Citizenship Behaviour. Adalya Journal 23-Oct-2019 8 / 10 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) VASUDEVAN M,PRABHA KIRAN,JAYANTA BANERJEE
Title of Article Investigating the Antecedents of Customer Citizenship Behaviour.
Name of Journal Adalya Journal
Volume No 8
Issue No 10
Page No
URL http://adalyajournal.com/gallery/23-oct-a1223.pdf
Date of Publication 23-Oct-2019
10 Value Co-Creation through Search Efforts and Customer Involvement Impacting Purchase Intention of Smart Phones International Journal of Recent Technology and Engineering (IJRTE) 30-Sep-2019 8 / 3 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) VASUDEVAN M,PRABHA KIRAN,JAYANTA BANERJEE
Title of Article Value Co-Creation through Search Efforts and Customer Involvement Impacting Purchase Intention of Smart Phones
Name of Journal International Journal of Recent Technology and Engineering (IJRTE)
Volume No 8
Issue No 3
Page No
URL https://www.ijrte.org/wp-content/uploads/papers/v8i3/C5111098319.pdf
Date of Publication 30-Sep-2019
11 Determinants of Service Quality Attributes in Hotel Industry (MPSTDC*) Leading to Customer Satisfaction Tourism Innovations: An International Journal of Indian Tourism and Hospitality Congress (ITHC) 01-Feb-2019 9 / /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) PRABHA KIRAN,PRABHA KIRAN,ANIL KUMAR
Title of Article Determinants of Service Quality Attributes in Hotel Industry (MPSTDC*) Leading to Customer Satisfaction
Name of Journal Tourism Innovations: An International Journal of Indian Tourism and Hospitality Congress (ITHC)
Volume No 9
Issue No
Page No
URL
Date of Publication 01-Feb-2019
12 Analysing the contribution of Social Media towards Management Research in Higher Education International Journal of Research and Analytical Reviews 22-Jan-2019 6 / 1 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) JAYANTA BANERJEE,PRABHA KIRAN
Title of Article Analysing the contribution of Social Media towards Management Research in Higher Education
Name of Journal International Journal of Research and Analytical Reviews
Volume No 6
Issue No 1
Page No
URL http://ijrar.com/issue.php?group=1&month=January%20-%20March&year=2019
Date of Publication 22-Jan-2019
13 Information credibility analysis of social media?s smart user generated content using artificial intelligence Jour of Adv Research in Dynamical & Control Systems 23-Jul-2017 07 / 1 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) PRABHA KIRAN,PRABHA KIRAN,ABHISHEK SRIVASTAVA,S VASANTHA
Title of Article Information credibility analysis of social media?s smart user generated content using artificial intelligence
Name of Journal Jour of Adv Research in Dynamical & Control Systems
Volume No 07
Issue No 1
Page No
URL https://www.jardcs.org/backissues/abstract.php?archiveid=809
Date of Publication 23-Jul-2017
14 Antecedents of social media information search towards purchase decision International Journal of Civil Engineering and Technology 11-Jun-2017 8 / 6 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) PRABHA KIRAN,PRABHA KIRAN,S VASANTHA
Title of Article Antecedents of social media information search towards purchase decision
Name of Journal International Journal of Civil Engineering and Technology
Volume No 8
Issue No 6
Page No
URL https://www.researchgate.net/profile/Prabha_Kiran3/publication/318583329_Antecedents_of_social_media_information_search_towards_purchase_decision/links/5c5cce8a45851582c3d59849/Antecedents-of-social-m
Date of Publication 11-Jun-2017
15 SEM Modeling Approach for Studying the Social Impact of Whatsapp Usage Indian Journal of Public Health Research & Development, 16-Apr-2017 8 / 2 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) PRABHA KIRAN,PRABHA KIRAN,S VASANTHA,ABHIISHEK SRIVASTAVA
Title of Article SEM Modeling Approach for Studying the Social Impact of Whatsapp Usage
Name of Journal Indian Journal of Public Health Research & Development,
Volume No 8
Issue No 2
Page No
URL https://www.researchgate.net/publication/316057557_SEM_Modeling_Approach_for_Studying_the_Social_Impact_of_Whatsapp_Usage
Date of Publication 16-Apr-2017
16 A Logistic regression model to identify the key attributes considered by consumers for purchasing a car International Journal of Economic Research 15-Jan-2017 14 / 11 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) PRABHA KIRAN,PRABHA KIRAN,S VASATHA
Title of Article A Logistic regression model to identify the key attributes considered by consumers for purchasing a car
Name of Journal International Journal of Economic Research
Volume No 14
Issue No 11
Page No
URL https://www.researchgate.net/publication/320134681_A_Logistic_regression_model_to_identify_the_key_attributes_considered_by_consumers_for_purchasing_a_car
Date of Publication 15-Jan-2017
17 Analysing the role of user generated content on consumer purchase intention in the new era of social media and big data Indian Journal of Science and Technology 13-Nov-2016 9 / 43 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) PRABHA KIRAN,PRABHA KIRAN,S VASANTHA
Title of Article Analysing the role of user generated content on consumer purchase intention in the new era of social media and big data
Name of Journal Indian Journal of Science and Technology
Volume No 9
Issue No 43
Page No
URL https://indjst.org/articles/analysing-the-role-of-user-generated-content-on-consumer-purchase-intention-in-the-new-era-of-social-media-and-big-data
Date of Publication 13-Nov-2016
18 Transforming Customer Experience in E-commerce Market Place: A SMACT Approach Indian Journal of Science and Technology 14-Aug-2016 9 / 32 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) PRABHA KIRAN,PRABHA KIRAN,ABHISHEK SRIVASTAVA
Title of Article Transforming Customer Experience in E-commerce Market Place: A SMACT Approach
Name of Journal Indian Journal of Science and Technology
Volume No 9
Issue No 32
Page No
URL https://www.scopus.com/authid/detail.uri?authorId=57190005214
Date of Publication 14-Aug-2016
19 Transformation of consumer attitude through social media towards purchase intention of cars Indian Journal of Science and Technology 12-Jun-2016 9 / 21 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) PRABHA KIRAN,PRABHA KIRAN,S VASANTHA
Title of Article Transformation of consumer attitude through social media towards purchase intention of cars
Name of Journal Indian Journal of Science and Technology
Volume No 9
Issue No 21
Page No
URL https://www.scopus.com/authid/detail.uri?authorId=57190005214
Date of Publication 12-Jun-2016
Sl.No. Title URL Subject Month Year
Sl.No. Type of Book Title Title of Book ISBN Month Year
1 Conference Proceedings Innovation in Rural Empowerment, Social Dynamics and Welfare in India Empowering rural women through mobile value-added service and information communication technology 9789387748361 Sep 2020

Additional information

Type of Book Conference Proceedings
Type of Work Book
Sole Authored/Co Authored Co-Authored
Author Name (s) JAYANTA BANERJEE,PRABHA KIRAN,VASUDEVAN M,KRISHNAKISHORE S V
Title of Book Innovation in Rural Empowerment, Social Dynamics and Welfare in India
Title of Book/Chapter/Article/Case Study) Empowering rural women through mobile value-added service and information communication technology
Month/Year Sep/2020
ISBN 9789387748361
Pages
Publishing Company/Institution Nandha College of Technology
Level Regional publisher
2 Conference Proceedings ?Role of Management, Education and Social Sciences in Responsible Research and Innovations: Challenges and Realities? Breaking Boundaries: Towards Gender-Bender Marketing 9780993122484 Aug 2020

Additional information

Type of Book Conference Proceedings
Type of Work Book
Sole Authored/Co Authored Co-Authored
Author Name (s) PRABHA KIRAN,PRABHA KIRAN,VYSHNAVI KONAKALLA,NEHA
Title of Book ?Role of Management, Education and Social Sciences in Responsible Research and Innovations: Challenges and Realities?
Title of Book/Chapter/Article/Case Study) Breaking Boundaries: Towards Gender-Bender Marketing
Month/Year Aug/2020
ISBN 9780993122484
Pages
Publishing Company/Institution London School of Management Education
Level International publisher
Sl.No. Type of Book Title of Chapter/Article ISBN Month Year
1 Conference Proceedings An Exploratory Study on Customer Response on self Check out Technology in Organized Brick and Mortar Retail Outlets 9789386752741 Oct 2020

Additional information

Type of Book Conference Proceedings
Type of Work Article
Sole Authored/Co Authored Co-Authored
Author Name (s) PRABHA KIRAN,PRABHA KIRAN,ANIL KUMAR,NEERAJ SINGH,DR. SUMIT KISHORE MATHUR
Title of Book Emerging and Thrust Areas in Technical Education
Title of Book/Chapter/Article/Case Study) An Exploratory Study on Customer Response on self Check out Technology in Organized Brick and Mortar Retail Outlets
Month/Year Oct/2020
ISBN 9789386752741
Pages 366 - 388
Publishing Company/Institution Scope College of Engineering
Level National publisher
2 Conference Proceedings Sustainability Performance in Educational Institution 978-81-942547-3-7 Aug 2020

Additional information

Type of Book Conference Proceedings
Type of Work Chapter
Sole Authored/Co Authored Co-Authored
Author Name (s) PRABHA KIRAN,JAYANTA BANERJEE,VASUDEVAN M
Title of Book Global Economic Order in the Post-Covid-19 Era: Challenges, Opportunities, and Strategies
Title of Book/Chapter/Article/Case Study) Sustainability Performance in Educational Institution
Month/Year Aug/2020
ISBN 978-81-942547-3-7
Pages
Publishing Company/Institution Maharaja Agarsen University Publication
Level National publisher
3 Conference Proceedings Sustainability Performance in Educational Institution 978-81-942547-3-7 Jul 2020

Additional information

Type of Book Conference Proceedings
Type of Work Chapter
Sole Authored/Co Authored Co-Authored
Author Name (s) VASUDEVAN M,JAYANTA BANERJEE,PRABHA KIRAN
Title of Book Global Economic Order in the Post-Covid-19 Era: Challenges, Opportunities and Strategies
Title of Book/Chapter/Article/Case Study) Sustainability Performance in Educational Institution
Month/Year Jul/2020
ISBN 978-81-942547-3-7
Pages 302 - 312
Publishing Company/Institution Maharaja Agrasen University Publication
Level International publisher
4 Conference Proceedings Analyzing the role of trust in product centric characteristics on the purchase intention of Chinese smartphones 9788193754078 Mar 2020

Additional information

Type of Book Conference Proceedings
Type of Work Chapter
Sole Authored/Co Authored Co-Authored
Author Name (s) PRABHA KIRAN,TILAK,SURBHI,AAYUSHI,PRABHA KIRAN,DR. R NARASIMHAN,DR.AVIL,DR.CHIRAG
Title of Book Sustainability challenges in the emerging social and business landscape
Title of Book/Chapter/Article/Case Study) Analyzing the role of trust in product centric characteristics on the purchase intention of Chinese smartphones
Month/Year Mar/2020
ISBN 9788193754078
Pages 89 - 106
Publishing Company/Institution Research Culture Society and Publication
Level National publisher
5 Conference Proceedings Exploring Factors Impacting the Sales Conversion Cycle in a Business to Business Perspective 9788192525778 Oct 2019

Additional information

Type of Book Conference Proceedings
Type of Work Article
Sole Authored/Co Authored Co-Authored
Author Name (s) PRABHA KIRAN,PRABHA KIRAN,MAYANK NIGAM,PROF S S KHATRI
Title of Book Higher Education Metamorphosis- Quest For Quality
Title of Book/Chapter/Article/Case Study) Exploring Factors Impacting the Sales Conversion Cycle in a Business to Business Perspective
Month/Year Oct/2019
ISBN 9788192525778
Pages 16 - 19
Publishing Company/Institution AIMS - Savitribai Phule Pune University
Level National publisher
6 Conference Proceedings Technological Advancements in SMEs in India- Their Impact and Adoption 9788192525778 Oct 2019

Additional information

Type of Book Conference Proceedings
Type of Work Article
Sole Authored/Co Authored Co-Authored
Author Name (s) PRABHA KIRAN,PRABHA KIRAN,KAPIL MALHOTRA,BHAVESH ARORA,PROF. SS KHATRI
Title of Book Higher Education Metamorphosis- Quest for Quality
Title of Book/Chapter/Article/Case Study) Technological Advancements in SMEs in India- Their Impact and Adoption
Month/Year Oct/2019
ISBN 9788192525778
Pages 20 - 28
Publishing Company/Institution AIMS- Savitribhai Phule Pune University
Level National publisher
7 Conference Proceedings Effect of Social Media on the Stimulus-Organism-Response Model and Evaluation in Apparel Industry 978-93-83302-39-0 Oct 2019

Additional information

Type of Book Conference Proceedings
Type of Work Article
Sole Authored/Co Authored Co-Authored
Author Name (s) PRABHA KIRAN,VIMAL RAJ V ,MADHUMATHI R ,GOWTHAM BALAJI S ,DR. JAYKRISHNAN
Title of Book International Conference on Value Driven Marketing
Title of Book/Chapter/Article/Case Study) Effect of Social Media on the Stimulus-Organism-Response Model and Evaluation in Apparel Industry
Month/Year Oct/2019
ISBN 978-93-83302-39-0
Pages
Publishing Company/Institution SDMIMD Mysore
Level National publisher
8 Conference Proceedings Effect of Secondary Factors on Perceived Brand Personality 978-93-83302-39-0 Oct 2019

Additional information

Type of Book Conference Proceedings
Type of Work Article
Sole Authored/Co Authored Co-Authored
Author Name (s) PRABHA KIRAN,PRABHA KIRAN,BHAWESH CHAUHAN,APEKSHA RAZDAN ,DR. JAYKRISHNAN
Title of Book International Conference on Value Driven Marketing
Title of Book/Chapter/Article/Case Study) Effect of Secondary Factors on Perceived Brand Personality
Month/Year Oct/2019
ISBN 978-93-83302-39-0
Pages
Publishing Company/Institution SDMIMD- Mysore
Level National publisher
9 Conference Proceedings Gamification Engenders Customer Engagement: Does That Impact Customers Buying Behaviour? 978-93-83302-39-0 Oct 2019

Additional information

Type of Book Conference Proceedings
Type of Work Article
Sole Authored/Co Authored Co-Authored
Author Name (s) PRABHA KIRAN,PRABHA KIRAN,SIJO PRAKASH ,CHRIS JOEL ,SAQIB IBRAHIM KHAN ,DR. JAYKRISHNAN
Title of Book International Conference on Value Driven Marketing
Title of Book/Chapter/Article/Case Study) Gamification Engenders Customer Engagement: Does That Impact Customers Buying Behaviour?
Month/Year Oct/2019
ISBN 978-93-83302-39-0
Pages
Publishing Company/Institution SDMIMD- Mysore
Level National publisher
10 Conference Proceedings Implications of Parasocial Interactions on Purchase Intent of Consumers 978-93-83302-39-0 Oct 2019

Additional information

Type of Book Conference Proceedings
Type of Work Article
Sole Authored/Co Authored Co-Authored
Author Name (s) PRABHA KIRAN,PRABHA KIRAN,TANYA GAUR,ANUSHCA AGGARWAL ,UMANG NAWANI ,DR. JAYKRISHNAN
Title of Book International Conference on Value Driven Marketing
Title of Book/Chapter/Article/Case Study) Implications of Parasocial Interactions on Purchase Intent of Consumers
Month/Year Oct/2019
ISBN 978-93-83302-39-0
Pages
Publishing Company/Institution SDMIMD Mysore
Level National publisher
11 Conference Proceedings Influence of Children on Family Buying Decisions 978-93-83302-39-0 Oct 2019

Additional information

Type of Book Conference Proceedings
Type of Work Article
Sole Authored/Co Authored Co-Authored
Author Name (s) PRABHA KIRAN,PRABHA KIRAN,SATHWIK HV ,ASHAY PANDEY ,BHAKTHI SHETTY ,DR. JAYKRISHNAN
Title of Book International Conference on Value Driven Marketing
Title of Book/Chapter/Article/Case Study) Influence of Children on Family Buying Decisions
Month/Year Oct/2019
ISBN 978-93-83302-39-0
Pages 01 - 13
Publishing Company/Institution SDMIMD- Mysore
Level National publisher
12 Conference Proceedings Evaluating the Degree of Influence on Social Media Marketing Factors in Creating Ad Value 978-93-83302-39-0 Oct 2019

Additional information

Type of Book Conference Proceedings
Type of Work Article
Sole Authored/Co Authored Co-Authored
Author Name (s) PRABHA KIRAN,PRABHA KIRAN,ANANDITA KANWAR ,OLIVIA SIMON , ABHISHEK GAURAV ,DR. JAYKRISHNAN
Title of Book International Conference on Value Driven Marketing
Title of Book/Chapter/Article/Case Study) Evaluating the Degree of Influence on Social Media Marketing Factors in Creating Ad Value
Month/Year Oct/2019
ISBN 978-93-83302-39-0
Pages 01 - 10
Publishing Company/Institution SDMIMD- Mysore
Level National publisher
13 Conference Proceedings Social Media Marketing and Purchase Intention of Gen Y Customers 9781733892919 Aug 2019

Additional information

Type of Book Conference Proceedings
Type of Work Chapter
Sole Authored/Co Authored Co-Authored
Author Name (s) PRABHA KIRAN,JAYANTA BANERJEE,OTHER
Title of Book 13th International Conference on Applied Research in Engineering and Management Science
Title of Book/Chapter/Article/Case Study) Social Media Marketing and Purchase Intention of Gen Y Customers
Month/Year Aug/2019
ISBN 9781733892919
Pages
Publishing Company/Institution ARC
Level International publisher
14 Conference Proceedings Investigating the antecedents of customer citizenship behaviour 978-81-909372-5-2 Aug 2019

Additional information

Type of Book Conference Proceedings
Type of Work Article
Sole Authored/Co Authored Co-Authored
Author Name (s) VASUDEVAN M,PRABHA KIRAN,JAYANTA BANERJEE
Title of Book 9th International Conference on Spirutuality, Peace Economics & Peace Science (IC2019)
Title of Book/Chapter/Article/Case Study) Investigating the antecedents of customer citizenship behaviour
Month/Year Aug/2019
ISBN 978-81-909372-5-2
Pages
Publishing Company/Institution AACHARYA BANGALORE B-SCHOOL
Level International publisher
Sl.No. Type of Book Title Title of Case Study ISBN Month Year
Sl.No. Title Abstract Objectives Type Sponsors
Sl.No. Title Place of Publication ISBN No. Month Year
Sl.No. Type of Program Role Name of Program Title of Paper Date Organising Institution Level
1 Conference Presenter ICIAETM IMPACT OF SMART MOBILITY SOLUTIONS PAVING WAY FOR ELECTRIC FUTURE AND AATMANIRBHAR BHARAT 09/04/2021 PIEMR International
2 Conference Presenter ICBTOC 21 Impact of In-App Advertising on User Experience in A Virtual International Conference 10/03/2021 Jain University International
3 Conference Presenter National Conference on Sustainable Business and Marketing Augogram Causing Transubstantiation of Business towards Purchase Intentions of Consumers 09/03/2021 NIT Trichy National
4 Conference Presenter TNSCST Sponsored National e- Conference on CSR Impetus: Rural Development and Sustainable Growth in India Affiliate Marketing and the Symbiotic Relationship in the Pharma Industry 03/12/2020 Nandha College National
5 Conference Presenter KRUPACON2019 Effect of Pedagogy for Infusing effectiveness in Hospitality Sector 08/11/2020 Krupanidhi Group of Institution- Institute of Management International
6 Conference Presenter International Conference of Strategies for Sustainable Practices A model for Analysing Sustainability Performance in Educational Institutions 10/10/2020 Jagannath University International
7 Conference Participant International Conference on STRATEGIES FOR SUSTAINABLE PRACTICES : DURING AND POST COVID 01/10/2020 Jagannath University Jaipur International
8 Conference Participant Empowering Educators- AICTE Conference 19/09/2020 The Institute of Company secretary of India National
9 Conference Presenter AICTE Sponsored International E- Conference on Innovation in Rural Empowerment, Social Dynamics & Welfare in India Empowering Rural Women through Mobile Value-Added Services & Information and Communication Technology 15/09/2020 Nandha College of Technology (AICTE Sponsored) International
10 Conference Presenter International Conference- AICTE Sponsored- EMERGING AND THRUST AREAS IN TECHNICAL EDUCATION (ENGINEERING AND MANAGEMENT An exploratory study on Customer Response Regarding Self Checkout technology in organised brick and mortar retail outlets 05/09/2020 Scope College of Engineering, Bhopal, UP International
11 Conference Presenter LSME Online International Conference Role Of Management, Education And Social Sciences In Responsible Research And Innovations: Challenges And Realities 19/08/2020 London School of Management Education International
12 Conference Presenter Transformation through Innovation and Sustainable Practices to Build Competitive Advantage Surveillance Capitalism and its Influence on the Consumer Behavior 13/08/2020 Jain University International
13 Conference Presenter Global Economic Order in the Post-COVID-19 Era: Challenges, Opportunities and Strategies Sustainability Performance in Educational Institution 25/07/2020 Maharaja Agrasen Institute of Management Studies International
14 Conference Presenter International Conference on Global Economic Order in the Post-COVID-19 Era: Challenges, Opportunities and Strategies Sustainability Performance in Educational Institution 25/07/2020 MAIMS- International
15 Conference Presenter International Conference on Global Economic Order in the Post-COVID-19 Era: Challenges, Opportunities and Strategies The Influence of Outrage Marketing on Consumer Behaviour 25/07/2020 MAIMS New Delhi International
16 Conference Presenter International Conference on Global Economic Order in the Post-COVID-19 Era: Challenges, Opportunities and Strategies Nudging citizens through smart technology for achieving sustainable goals 25/07/2020 MAIMS New Delhi International
17 Conference Presenter International Conference on Global Economic Order in the Post-COVID-19 Era: Challenges, Opportunities and Strategies Influence of Augmented Reality in Education and Learning Platform 25/07/2020 MAIMS New Delhi International
18 Conference Presenter International Conference on Global Economic Order in the Post-COVID-19 Era: Challenges, Opportunities and Strategies Influence of Advertising on Body Image Leading to Social Insecurity thereby Inducing the Consumption of Dietary Supplements 25/07/2020 MAIMS, Delhi International
19 Conference Participant ICRAIR 2020 08/05/2020 Multimedia University (MMU), Malaysia International
20 Conference Presenter 4th International Online Conference on Recent Advancements in Interdisciplinary Research Influence Of Antecedents Of Restaurant Authenticity On Customer Perception Towards Ethnic Restaurants 08/05/2020 City University, Malaysia International
21 Conference Presenter Sustainability Challenges in the Emerging social and business landscpe Analysing the Role of Trust in Product Centric Characteristics on the purchase Intention of Smartphones 24/01/2020 St. Joseph's Institute of Management International
22 Conference Presenter Sustainability Challenges in the Emerging social and business landscpe Impact of Advertising and packaging on branding through the lens of Neuromarketing 24/01/2020 St. Joseph's Institute of Management International
23 Conference Presenter KRUPACON 2019 Impact of Technology on sales conversion cycle 08/11/2019 Krupanidhi Group of Institution International
24 Conference Presenter KRUPACON2019 Effect of Pedagogy for Infusing effectiveness in Hospitality Sector 08/11/2019 Krupanidhi Group of Institution- Institute of Management International
25 Conference Presenter International Conference On Rise Of Disembedded Unilateral Economy Impact Of Technology On Sales Conversion Cycle - A B2b Perspective 08/11/2019 Krupanidhi School Of Management International
26 Conference Participant Value Driven Marketing 18/10/2019 Shri Dharmasthala Manjunatheswara Institute for Managment Development International
27 Conference Participant Higher Education Metamorphosis: Quest for Quality 04/10/2019 AIMS, Pune University National
28 Conference Presenter Higher Education Metamorphosis- Quest for Quality Technological Advancements in SME's in India: Their Impact and Adoption 04/10/2019 AIMS, Pune National
29 Conference Presenter Transformational Strategies for Business Sustainability Sentiment Analysis on Environment Sustainability for Nestle and Unilever Using Topic Modelling Technique 04/10/2019 Christ University International
30 Conference Presenter Transformational Strategies for Business Sustainability" Study on Spillover Effects into Cooperative and Rival Brands as a result of Deceptive Marketing Practices by a Dominant Brand 04/10/2019 Christ University International
31 Conference Presenter 9th International conference on Spirituality, Peace Economics & Peace Science Investigating the antecedents of customer citizenship behaviour 02/10/2019 ACHARYA BANGALORE B SCHOOL International
32 Conference Presenter National Conference on : Revisiting Industry Academia Collaboration-Exploring New Paradigms in Value Creation Expectations from MOOC-Are they effective? 24/08/2019 Christ University National
33 Conference Presenter AMITY-BSMED-DSU-ARC 2019 Social Media Marketing and Purchase Intention of Gen Y Customers 17/08/2019 AMITY Global Institute Singapore International
34 Conference Presenter AMITY-BSMED-DSU-ARC 2019 Social Media Marketing and Purchase Intention of GenY Customers 16/08/2019 Amity International
35 Participant 6th Pam IIMB World Conference 13/12/2018 IIMB International
Sl.No. Title of the Program Name of the Program Date Name of the Institution
1 Session Track Chair- National Conference on Industry 4.0: Innovation, Transformation & Business strategies National Conference on Industry 4.0: Innovation, Transformation & Business strategies 07/04/2021 School of Business and Management (SBM)
2 New Paradigm in Digital Advertising-RTB model as a Marketing Strategy International Conference- ICoBM- Digital Marketing Trends 4.0 20/02/2021 Pamulung University
3 Innovation and Reinvention of Tourism Industry ? Discovering SMART Tourism Route Amidst the Turbulent Times ICoGEMT is inviting you to a scheduled Zoom meeting The First International Conference on Government Education Management and Tourism (ICoGEMT) 2021 09/01/2021 LEO Jejarun HMU
4 Use of analytics on Different domains of Business and Hand-On using SPSS 5 days Workshop 09/11/2020 SGBIT
5 Most Influential Women in Academics 2020- Key Note Speaker Most Influential Women in Academics 2020-Virtual Award Ceremony-Key Note Speaker 24/08/2020 Academy of Management Professionals
6 Women Empowerment- Session Chair/Speaker International Conference 23/07/2020 AVID- Maldives
7 Digital Transformation for a Social Cause- Marketing Automation Digital Marketing Web Summit 05/06/2020 International School of Management (ISM), Patna, Bihar
8 Plagiarism and Academic Research Writing QIP 04/10/2019 Anekant Institute of Management Studies
9 Qualitative Analysis ICSSR sponsored 10 days research methodology workshop 23/02/2019 Dayanand Sagar University
Sl.No. Title Genre Producer Copyrights
Sl.No. Title Guide Name Institution Month Year
Sl.No. Title Name of Student Institution Month Year
Sl.No. Title of Invention Inventor(s) Filing Date
Sl.No. Name of the Research Project Investigator(s) Sponsors Internal/External
Sl.No. Name of the Conference/Seminar Name of Organiser Level Date
Sl.No. Name of the Workshop/FDP/Training programme Name of Oraganiser Level Date
1 Case Writing Program SBM, Christ University Institutional 17/12/2020
2 Application of Analytics in Business SJBIT National 09/11/2020
3 Challenges in Science education and research during covid 19 scenario Sustain E Verse- UNGC NI National 29/07/2020
4 Case Workshop School of Business and Management- Christ University Institutional 27/07/2020
5 Webinar on AI Role on Social Development Sector Taru Foundation National 17/07/2020
6 30M Training Christ University Institutional 10/07/2020
7 International Digital Conference-Editors Meet FIIB Business Review International 02/06/2020
8 5 Days FDP on Building your research acumen GNS University International 30/05/2020
9 Webinar- Getting job ready for post Covid era Tata Mc Graw Hill National 21/05/2020
10 Webinar-Impact of pandemic on entrepreneurship in India TATA Mc Graw Hill National 19/05/2020
11 ?Cyber Warfare: Information Security Challenges? Department of Information Technology, Gopal Narayan Singh University, Rohtas (BIHAR) National 10/05/2020
12 Webinar- Role of Digital Marketing in Complete lockdown TATA McGrawHill National 06/05/2020
13 Certificate Course Coursera International 04/05/2020
14 Moodle Learning Management System Spoken Tutorial Project, IIT Bombay- MHRD, Govt. of India. National 04/05/2020
15 FDP- Outcome Based Learning Approach in Higher Education Kristu Jayanthi College National 23/04/2020
16 QIP Christ University 22/04/2020
17 Learning to Teach Online Coursera International 21/04/2020
18 MANAGING ONLINE CLASSES and CO-CREATING MOOCS Govt Of India- MHRD National 20/04/2020
19 Workshop on Data Analytics and Visualization using Tablleau Affecto Consulting, and School of Business and Management Institutional 28/02/2020
20 Management Development Program Institute of Management, Christ deemed to be University Institutional 16/01/2020
21 Colloquium on Case Studies IBS, Bangalore National 01/05/2019
22 Teaching Through Cases IBS, Bangalore National 01/05/2019
23 orientation Academic Staff College CU 07/03/2019
24 Workshop IIMB International 12/12/2018
Sl.No. Name of the Awards/Achievements/Others Description Organisation Month/ Year
1 ICBM-AMP Academic Excellence Awards 2018 Best Professor in Market Research at ICBM-AMP Academic Excellence Awards 2018 ICBM-School of Business Excellence 24 November 2018
2 ILDC-AMP Women Excellence Awards 2019 At this backdrop, with the intention to honor the influential role of women in the making of today's society, International Leadership Development Council (ILDC) and Academy of Management Professionals (AMP) are jointly organizing ?ILDC-AMP Women Excellence Awards 2019? on the occasion of International Women Day on 8th March 2019 at Hyderabad, India. International Leadership Development Council (ILDC) and Academy of Management Professionals (AMP) 08 March 2019

CHRIST

(Deemed to be University)

Hosur Road, Bengaluru - 560029,
Karnataka, India

Tel: +91 804012 9100 / 9600

Fax: 40129000

Email: mail@christuniversity.in

Web: http://www. christuniversity.in

Vision

EXCELLENCE AND SERVICE

Mission

CHRIST (Deemed to be University) is a nurturing ground for an individual's holistic development to make effective contribution to the society in a dynamic environment.

Copyright © CHRIST (Deemed to be University) 2020