Faculty

Profile

Dr MUDITA SINHA

MMM, PGPBA, PhD
ASSOCIATE PROFESSOR

SCHOOL OF BUSINESS AND MANAGEMENT
BANGALORE CAMPUS
 Print Profile

Sl.No. Title Name of Periodical Periodicity Date
Sl.No. Title Name of Journal Date of Publication Volume No/Issue No/Page No
1 Sustainable Interior Designing in the 21st Century - a Review ECS Transactions 01-Jun-2022 107 / 1 / 6801-6823

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) MUDITA SINHA,LEENA N FUKEY
Title of Article Sustainable Interior Designing in the 21st Century - a Review
Name of Journal ECS Transactions
Volume No 107
Issue No 1
Page No 6801-6823
URL https://iopscience.iop.org/article/10.1149/10701.6801ecst/meta
Indexing Agency Scopus
Date of Publication 01-Jun-2022
2 Factors Affecting Digital Visibility of Small and Medium Enterprises in India Vision Journal of Business Perspective 04-Dec-2021 / / -

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) MUDITA SINHA,LEENA N FUKEY
Title of Article Factors Affecting Digital Visibility of Small and Medium Enterprises in India
Name of Journal Vision Journal of Business Perspective
Volume No
Issue No
Page No -
URL https://journals.sagepub.com/eprint/YTA2SICZD9I448IIBHU7/full
Indexing Agency Scopus
Date of Publication 04-Dec-2021
3 Augmented Reality-enabled Instagram Game Filters: Key to Engaging Customers Journal of Promotion Management 29-Nov-2021 / / -

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) MUDITA SINHA,DR MALLIKA SRIVASTAVA
Title of Article Augmented Reality-enabled Instagram Game Filters: Key to Engaging Customers
Name of Journal Journal of Promotion Management
Volume No
Issue No
Page No -
URL https://www.tandfonline.com/toc/wjpm20/current
Indexing Agency Scopus and Indian Citation Index
Date of Publication 29-Nov-2021
4 Acceptance of Consumer-Oriented Health Information Technologies (CHITs): Integrating Technology Acceptance Model with Perceived Risk Informatica, An International Journal of Computing and Informatics 07-Oct-2021 45 / 6 / 45-52

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) MUDITA SINHA,LEENA N FUKEY,KANDAPPAN BALASUBRAMANIAN,PUVANESWARAN KUNASEKARAN,NEETHIAHNANTHAN ARI RAGAVAN,MOHD HAFIZ HANAFIAH
Title of Article Acceptance of Consumer-Oriented Health Information Technologies (CHITs): Integrating Technology Acceptance Model with Perceived Risk
Name of Journal Informatica, An International Journal of Computing and Informatics
Volume No 45
Issue No 6
Page No 45-52
URL http://www.informatica.si
Indexing Agency Scopus
Date of Publication 07-Oct-2021
5 Atmospherics: Role of color, lighting, layout and music on consumer behaviour in a retail setting: A critical review and synthesis International Journal of Psychosocial Rehabilitation 11-Mar-2020 24 / 7 / 139-151

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) MUDITA SINHA,LEENA N FUKEY,MALLIKA CHOUGULE
Title of Article Atmospherics: Role of color, lighting, layout and music on consumer behaviour in a retail setting: A critical review and synthesis
Name of Journal International Journal of Psychosocial Rehabilitation
Volume No 24
Issue No 7
Page No 139-151
URL https://www.psychosocial.com/
Indexing Agency Scopus
Date of Publication 11-Mar-2020
6 Web User experience and consumer behaviour: The influence of colour, usability and aesthetics on the consumer buying behaviour Test engineering and management Journal 28-Feb-2020 82 / -- / 16592-16600

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) LEENA N FUKEY,MUDITA SINHA,LIKHITA
Title of Article Web User experience and consumer behaviour: The influence of colour, usability and aesthetics on the consumer buying behaviour
Name of Journal Test engineering and management Journal
Volume No 82
Issue No --
Page No 16592-16600
URL http://testmagzine.biz/index.php/testmagzine/issue/archive
Indexing Agency Scopus
Date of Publication 28-Feb-2020
7 Do fine dine restaurants satisfy customer needs?Diners? Perception of functional aspects of Quality, Value and Satisfaction International journal of advance science and technology 08-Jan-2020 28 / 20 / 926-944

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) LEENA N FUKEY,MUDITA SINHA
Title of Article Do fine dine restaurants satisfy customer needs?Diners? Perception of functional aspects of Quality, Value and Satisfaction
Name of Journal International journal of advance science and technology
Volume No 28
Issue No 20
Page No 926-944
URL https://www.scopus.com/sourceid/21100829147
Indexing Agency Scopus
Date of Publication 08-Jan-2020
8 Do fine dine restaurants satisfy customer needs?Diners? Perception of functional aspects of Quality, Value and Satisfaction International journal of advance science and technology 08-Jan-2020 28 / 20 / 926-944

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) MUDITA SINHA,LEENA N FUKEY,TEJINDER SINGH D
Title of Article Do fine dine restaurants satisfy customer needs?Diners? Perception of functional aspects of Quality, Value and Satisfaction
Name of Journal International journal of advance science and technology
Volume No 28
Issue No 20
Page No 926-944
URL https://www.scopus.com/sourceid/21100829147
Indexing Agency Scopus
Date of Publication 08-Jan-2020
Sl.No. Title URL Subject Month Year
Sl.No. Type of Book Title Title of Book ISBN Month Year
Sl.No. Type of Book Title of Chapter/Article ISBN Month Year
1 Reference book AI Based Technologies for Digital and Banking Fraud During Covid-19 978-3-030-99079-4 Jun 2022

Additional information

Type of Book Reference book
Type of Work Chapter
Sole Authored/Co Authored Co-Authored
Author Name (s) MUDITA SINHA,ELIZABETH CHACKO,PRIYA MAKHIJA,ESSAM HALIM,MOHAMED ABD,DIEGO OLIVA LAITH ABUALIGA
Title of Book Studies in Computational Intelligence
Title of Book/Chapter/Article/Case Study) AI Based Technologies for Digital and Banking Fraud During Covid-19
Month/Year Jun/2022
ISBN 978-3-030-99079-4
Pages 443 - 449
Publishing Company/Institution Springer
Indexing Agency Scopus
Level International publisher
2 Reference book AI in E-Learning 978-1-83953-121-7 Mar 2021

Additional information

Type of Book Reference book
Type of Work Chapter
Sole Authored/Co Authored Co-Authored
Author Name (s) MUDITA SINHA,LEENA N FUKEY,MUKTA GOYAL,RAJLAKSHMI KRISHNAMURTHI,DIVAKAR YADAV
Title of Book E-Learning Methodologies-Fundamentals, technologies and application
Title of Book/Chapter/Article/Case Study) AI in E-Learning
Month/Year Mar/2021
ISBN 978-1-83953-121-7
Pages
Publishing Company/Institution IET-The institution of Engineering and Technology
Indexing Agency Scopus
Level International publisher
3 Reference book Artificial Intelligence and Internet of Things readiness: Inclination for hotels to support a sustainable environment 978-032385769-7 Nov 2020

Additional information

Type of Book Reference book
Type of Work Chapter
Sole Authored/Co Authored Co-Authored
Author Name (s) MUDITA SINHA,LEENA N FUKEY,DR MAMTA MITTAL
Title of Book Cognitive Computing for Human Robot Interaction: Principles and Practices"
Title of Book/Chapter/Article/Case Study) Artificial Intelligence and Internet of Things readiness: Inclination for hotels to support a sustainable environment
Month/Year Nov/2020
ISBN 978-032385769-7
Pages
Publishing Company/Institution Elsevier
Indexing Agency Scopus
Level International publisher
4 Reference book AI Based Technologies For Digital And Banking Fraud During Covid -19 Not generated yet Oct 2020

Additional information

Type of Book Reference book
Type of Work Chapter
Sole Authored/Co Authored Co-Authored
Author Name (s) MUDITA SINHA,DR PRIYA MAKHIJA,DR ELIZABETH CHACO,DR DIEGO OLIVA,ALI WAGDY
Title of Book Artificial Intelligence for COVID-19
Title of Book/Chapter/Article/Case Study) AI Based Technologies For Digital And Banking Fraud During Covid -19
Month/Year Oct/2020
ISBN Not generated yet
Pages
Publishing Company/Institution Springer
Indexing Agency Scopus
Level International publisher
Sl.No. Type of Book Title Title of Case Study ISBN Month Year
Sl.No. Title Abstract Objectives Type Sponsors
Sl.No. Title Place of Publication ISBN No. Month Year
Sl.No. Type of Program Role Name of Program Title of Paper Date Organising Institution Level
1 Conference Presenter ISDSI-Global Conference 2021 Consumers Intention to use Contactless Payment Systems (CPS) in New Normal 27/12/2022 IIM Nagpur International
2 Conference Presenter International Research Conference on Sustainable Goal s Sustainable Packaging -The moderating role of willingness to pay 16/09/2022 Indian Institute of Management Bodhgaya International
3 Conference Presenter International Conference on sustainable goals Sustainable Packaging-Moderating role of willingness to pay 16/09/2022 IIM Bodhgaya International
4 Conference Presenter 8th PAN-IIM Word Management Conference Will the Behavioural Intention toward Collaborative Consumption of Shared Services change Post Covid-19 among young consumers? 16/12/2021 IIM Kohzikode International
5 Conference Presenter FORE International Marketing Conference, 2021 ?Determinants of Continuance Intention to use Game-Based Pedagogy Post Covid-19: Moderating effect of Flow Experience? 26/11/2021 Fore School of Management International
6 Conference Presenter International Management Conference on Post Covid Management Strategies: Consumers' Online Shopping Behaviour post COVID Analysis in India::Recovery, Resilience and Adaptation 23/04/2021 IIM Bodhgaya International
7 Conference Presenter International Conference Factors affecting people's choice for leisure tourism destination 10/04/2021 Subharti University International
8 Conference Presenter International Conference o on R -inventing Business, Entrepreneurship and sustainability in the era of challenge Experiential Marketing for enhanced brand value in airlines industry: A review agenda 26/02/2021 Manav Rachana International Institute of Research and Studies International
9 Conference Presenter Three Day International e-Conference Sustainable Interior Designing in the 21st Century - A Review 23/09/2020 NIZAM COLLEGE A Constituent College of Osmania University International
10 Seminar Presenter National Seminar on Mixed Methods in Social Science Research Aesthetics Is the Key of Success: Analyzing Fast Moving Consumer Goods Packaging 28/11/2019 Government Arts and Science College,Ollur National
11 Conference Presenter International Conference on Happiness in Higher Education for Excellence and Holistic Development A Review on Factors Affecting Guest Satisfaction in a Fine Dining Restaurants 21/11/2019 Jain Deemed to be University International
12 Conference Presenter International Conference on Rise of Disembedded Unilateral Economy Web User Experience and Consumer Behaviour: The Influence of Colour, Usability and Aesthetics on the Consumer Buying Behaviour 08/11/2019 Krupanidhi Group of Institution International
13 Conference Presenter International Conference Key Dimensions of Indian Culture and Core Values and Their Implications on Social Media Marketing An analysis 06/09/2019 Bangalore Institute of Management International
14 Conference Presenter Tenth International Conference on"Developing Organizations For The Future:Re-interpreting the modern business Landscape Impact of Digital Marketing and customer purchase intention with respect to jewelry industry 27/06/2019 IBS Bangalore International
15 Conference Presenter International Conference-Fusion 2019 Prevailing E Governanace Senario in India 15/02/2019 IFIM Bangalore International
16 Conference Presenter Future of Learning Conference 2019 Strengthning intelligent computer-assisted learning : understanding the concept of knowledge presentation 04/01/2019 IIM BAngalore International
Sl.No. Title of the Program Name of the Program Date Name of the Institution
Sl.No. Title Genre Producer Copyrights
Sl.No. Title Guide Name Institution Month Year
Sl.No. Title Name of Student Institution Month Year
Sl.No. Title of Invention Inventor(s) Filing Date
1 Business Analytics data-driven management: empirical evidence from new tourist businesses MUDITA SINHA,MR. ANSHUL MANDAWAT,DR. PRASANTA CHATTERJEE BISWAS,MR. SAUMYABRATA NATH,MR. ABHISHEK BHARDWAJ,DR. K.RAJARAJESWARI,DR. POYAM SHARMA,DR. RITESH KUMAR SINGHAL,DR. SUSHIL KUMAR MAURYA,DR. SUBHASHINI S,DR. K.SIVAPERUMAL,DR. HARIKUMAR PALLATHADKA 27-Sep-2022

Additional information

Title of Invention Business Analytics data-driven management: empirical evidence from new tourist businesses
Applicant/Co-Applicant
Applicant (s)
Inventor /Co-Inventor
Inventor (s) MUDITA SINHA,MR. ANSHUL MANDAWAT,DR. PRASANTA CHATTERJEE BISWAS,MR. SAUMYABRATA NATH,MR. ABHISHEK BHARDWAJ,DR. K.RAJARAJESWARI,DR. POYAM SHARMA,DR. RITESH KUMAR SINGHAL,DR. SUSHIL KUMAR MAURYA,DR. SUBHASHINI S,DR. K.SIVAPERUMAL,DR. HARIKUMAR PALLATHADKA
Type of Specification Provisional
Type of Patent
Granted/Awarded Date
Publication/Application Date 07-Oct-2022
Application/Filing Date 27-Sep-2022
IPC Number
Publication Number 202241055254A
Patent Number 202241055254
Field of Invention COMPUTER SCIENCE
2 MODELS OF CYBER SECURITY AND DATA PRIVACY ANALYSIS FOR INDIAN CONSUMERS' E-COMMERCE DECISION MAKING MUDITA SINHA,DR. PRIYANKA KAUSHIK,DR. BEENU MAGO,DR JAGRITI JAISWAL,SAURABH PRATAP SINGH RATHORE,DR.C.SAHILA,MR JAYANTH H,DR. BUDDESAB,DR.PANDHARI NARAYANRAM WAGH,ER. KRANTI KUMAR JAIN,DR. HARIKUMAR PALLATHADKA,DR PRIYANKA KAUSHIK,DR BENU MAGO 01-Aug-2022

Additional information

Title of Invention MODELS OF CYBER SECURITY AND DATA PRIVACY ANALYSIS FOR INDIAN CONSUMERS' E-COMMERCE DECISION MAKING
Applicant/Co-Applicant
Applicant (s)
Inventor /Co-Inventor
Inventor (s) MUDITA SINHA,DR. PRIYANKA KAUSHIK,DR. BEENU MAGO,DR JAGRITI JAISWAL,SAURABH PRATAP SINGH RATHORE,DR.C.SAHILA,MR JAYANTH H,DR. BUDDESAB,DR.PANDHARI NARAYANRAM WAGH,ER. KRANTI KUMAR JAIN,DR. HARIKUMAR PALLATHADKA,DR PRIYANKA KAUSHIK,DR BENU MAGO
Type of Specification Provisional
Type of Patent
Granted/Awarded Date
Publication/Application Date 12-Aug-2022
Application/Filing Date 01-Aug-2022
IPC Number
Publication Number 202211043969
Patent Number 202211043969 A
Field of Invention Communication
Sl.No. Name of the Research Project Investigator(s) Sponsors Internal/External
Sl.No. Name of the Conference/Seminar Name of Organiser Level Date
Sl.No. Name of the Workshop/FDP/Training programme Name of Oraganiser Level Role Date
1 has participated in ? One Week Virtual FDP on Advanced Machine Learning Algorithms for Real Time Applications using R and Python? RV Institute of Management International Participant 01/08/2022
2 Constructive Teaching Expertise in Phygital Era Sushant University International Participant 18/07/2022
3 Faculty Development Programme on ?Personal Investment and Tax Planning? Presidency University International Participant 26/04/2022
4 INDAM 2022 Workshop-Introduction to PLS-SEM Using SmartPLS INDAM International Participant 21/03/2022
5 Online MDP on Role of Business in Sustainable Development RV Institute of Management Participant 24/01/2022
6 Data Analytics for Research and Publication IIM Vishakapatnam National Participant 04/10/2021
7 Innovation Incubation Start ups and Research Challenges QIS college of Engineering and Technology International Participant 14/06/2021
8 Research Methodology Workshop IIM Bodhgaya International Participant 21/04/2021
9 Online Faculty Development Programe on"Implications of COVID-19 on World Economy" RV Institute of Management National Participant 20/05/2020
10 Three day online Faculty Development Program on ?Recent Trends In Research Methodology? BHIMAVARAM INSTITUTE OF ENGINEERING & TECHNOLOGY National Participant 19/05/2020
11 Webinar on Impact of COVID-19 on Indian Economy-Reviewing the RBI Measures Global Institute of Management Sciences National Participant 09/05/2020
12 National Webinar on Use of Elsevier Tools in Research Workflow University of Madras-School of Business and Management. Department of Commerce National Participant 05/05/2020
13 International Webinar on How to Publish our Research in Top Tier Journals Dr MGR Educational and Research Institute-Deemed to be University International Participant 30/04/2020
14 Online National Workshop on ?FINE TUNING RESEARCH PLANNING USING ELSEVIER TOOLS: SCIENCE DIRECT, SCOPUS AND MENDELEY? K.J. Somaiya College of Science & Commerce in collaboration with Elsevier National Participant 25/04/2020
15 Two Weeks Faculty Development Programme on Managing Online classes and co creating MOOcs Ramanujan College-Delhi University International Participant 20/04/2020
16 Conquer PCOS Department of Hotel Management,CHRIST (Deemed to be University) Institutional Organiser & Participant 30/01/2020
17 Work shop on Nvivo Department of Hotel Management,CHRIST(Deemed to be University) Institutional Organiser & Participant 19/12/2019
18 Management Development Programme on Consultancy CHRIST (Deemed to be University) National Organiser & Participant 02/12/2019
19 Management Development Programme-"Lifestyler's Colloquium":Sustainability & Innovation CHRIST (Deemed to be University) International Participant 28/11/2019
20 Workshop on Neuro marketing Arihanth Group of Institutions Institutional Invited Resource Person/Trainer 24/08/2019
21 Faculty Development Programme MLA Academy of Higher Learning National Participant 31/07/2019
22 National Level FDP on Scientific Writing and Research Publication Jain University National Participant 25/01/2019
23 FDP on Case Study Analysis and Writing CMS Business School Jain Deemed to be University National Participant 27/11/2018
24 five days Orientation Program Christ University Participant 17/08/2018
25 Faculty Development Program on Blended MOOCs IIM Bangalore Institutional Participant 11/08/2018
Sl.No. Name of the Awards/Achievements/Others Description Organisation Month/ Year
1 Resource Person for International Conference Invited as Technical session chair in International Conference DSI-Dayananda Sagar Business Academy 29 March 2019
2 Gurupnishad Samman The award has been given for performance in teaching field. Charles Walter Society for Innovation & Research 13 December 2020
3 Track Session Chair Awarded for being the session chair in International conference he Oxford College of Business Management 30 June 2022
4 Resource person for a session on Recent Trend in Marketing Conducted a session on :Recent Trends of Marketing" for the bridge program of Dayananda Sagar Business Academy Dayananda Sagar Business Academy 12 September 2022
Sl.No. Faculties Theme of Consultancy Type
Sl.No. Applicants Title Date Published

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