Faculty

Profile

Dr VASUDEVAN M

MBA, PhD
ASSISTANT PROFESSOR


BUSINESS AND MANAGEMENT
SCHOOL OF BUSINESS AND MANAGEMENT
KENGERI CAMPUS

Name Programme Institution Year of Passing
PhD PhD Bharathiar University 2019
PG MBA Anna University 2010
Degree BSc Bharathiar University 2008
Sl.No. Title Name of Periodical Periodicity Date
Sl.No. Title Name of Journal Date of Publication Volume No/Issue No/Page No
1 Factors Influencing Association of Intermediaries in the Supply Chain of Consumer Healthcare Brands The Journal of Distribution Science 05-Jan-2021 19 / 1 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) VINOD SHARMA,SURESH A S,VASUDEVAN M
Title of Article Factors Influencing Association of Intermediaries in the Supply Chain of Consumer Healthcare Brands
Name of Journal The Journal of Distribution Science
Volume No 19
Issue No 1
Page No
URL https://kodisa.jams.or.kr/co/main/jmMain.kci
Date of Publication 05-Jan-2021
2 Factors Influencing Association of Intermediaries in the Supply Chain of Consumer Healthcare Brands The Journal of Distribution Science 05-Jan-2021 19 / 1 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) SURESH A S,VASUDEVAN M,VINOD SHARMA
Title of Article Factors Influencing Association of Intermediaries in the Supply Chain of Consumer Healthcare Brands
Name of Journal The Journal of Distribution Science
Volume No 19
Issue No 1
Page No
URL https://kodisa.jams.or.kr/co/main/jmMain.kci
Date of Publication 05-Jan-2021
3 Can bot be my mental health therapist? ? A pandemic panorama Journal of Psychiatric Research 19-Dec-2020 134 / /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) SANGEETA MEHROLIA,VASUDEVAN M,SUBBURAJ A,JEEVANANDA S
Title of Article Can bot be my mental health therapist? ? A pandemic panorama
Name of Journal Journal of Psychiatric Research
Volume No 134
Issue No
Page No
URL https://www.scopus.com/sourceid/16812
Date of Publication 19-Dec-2020
4 An empirical observation of factors leading to subscription of EdTech services Materials Today:Proceedings 28-Nov-2020 / /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) VASUDEVAN M,PRABHA KIRAN,KRISHNAKISHORE S V,JAYANTA BANERJEE
Title of Article An empirical observation of factors leading to subscription of EdTech services
Name of Journal Materials Today:Proceedings
Volume No
Issue No
Page No
URL https://www.sciencedirect.com/science/article/pii/S2214785320375441
Date of Publication 28-Nov-2020
5 Work from home in the pandemic era: Loss of mental equilibrium? Asian Journal of Psychiatry 21-Nov-2020 55 / /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) SANGEETA MEHROLIA,VASUDEVAN M,SUBBURAJ A
Title of Article Work from home in the pandemic era: Loss of mental equilibrium?
Name of Journal Asian Journal of Psychiatry
Volume No 55
Issue No
Page No
URL https://www.sciencedirect.com/science/article/pii/S1876201820306031#!
Date of Publication 21-Nov-2020
6 Empowering rural women through mobile information communication technology Sambodhi 01-Sep-2020 43 / 3 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) JAYANTA BANERJEE,PRABHA KIRAN,VASUDEVAN M,KRISHNAKISHORE S V
Title of Article Empowering rural women through mobile information communication technology
Name of Journal Sambodhi
Volume No 43
Issue No 3
Page No
URL https://ugccare.unipune.ac.in/Apps1/User/WebA/ViewDetails?JournalId=101002976&flag=Search
Date of Publication 01-Sep-2020
7 Micro targeting : A data driven analysis Sambodhi 01-Sep-2020 43 / 3 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) JAYANTA BANERJEE,PRABHA KIRAN,VASUDEVAN M,KRISHNAKISHORE S V
Title of Article Micro targeting : A data driven analysis
Name of Journal Sambodhi
Volume No 43
Issue No 3
Page No
URL https://ugccare.unipune.ac.in/Apps1/User/WebA/ViewDetails?JournalId=101002976&flag=Search
Date of Publication 01-Sep-2020
8 Investigating the Antecedents of Customer Citizenship Behaviour. Adalya Journal 23-Oct-2019 8 / 10 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) VASUDEVAN M,PRABHA KIRAN,JAYANTA BANERJEE
Title of Article Investigating the Antecedents of Customer Citizenship Behaviour.
Name of Journal Adalya Journal
Volume No 8
Issue No 10
Page No
URL http://adalyajournal.com/gallery/23-oct-a1223.pdf
Date of Publication 23-Oct-2019
9 Value Co-Creation through Search Efforts and Customer Involvement Impacting Purchase Intention of Smart Phones International Journal of Recent Technology and Engineering (IJRTE) 30-Sep-2019 8 / 3 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) VASUDEVAN M,PRABHA KIRAN,JAYANTA BANERJEE
Title of Article Value Co-Creation through Search Efforts and Customer Involvement Impacting Purchase Intention of Smart Phones
Name of Journal International Journal of Recent Technology and Engineering (IJRTE)
Volume No 8
Issue No 3
Page No
URL https://www.ijrte.org/wp-content/uploads/papers/v8i3/C5111098319.pdf
Date of Publication 30-Sep-2019
10 Impact Of Marketing Mix On Purchase Pattern Of Customers Towards Herbal Products In India International Journal Of Research And Analytical Reviews 28-Feb-2019 6 / 1 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) VASUDEVAN M,VASUDEVAN M,DR V M SENTHILKUMAR
Title of Article Impact Of Marketing Mix On Purchase Pattern Of Customers Towards Herbal Products In India
Name of Journal International Journal Of Research And Analytical Reviews
Volume No 6
Issue No 1
Page No
URL http://www.ijrar.org/viewfull.php?&p_id=IJRAR19J2554
Date of Publication 28-Feb-2019
11 Impact of Promotional Strategies of Hypermarkets Asian Journal of Management 22-Sep-2017 8 / 3 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) VASUDEVAN M
Title of Article Impact of Promotional Strategies of Hypermarkets
Name of Journal Asian Journal of Management
Volume No 8
Issue No 3
Page No
URL http://ajmjournal.com/HTMLPaper.aspx?Journal=Asian%20Journal%20of%20Management;PID=2017-8-3-27
Date of Publication 22-Sep-2017
12 Brand awareness of "generation y" customers towards doughnut retail outlets in India Journal of Business & Retail Management Research 01-Jul-2017 11 / 4 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) VASUDEVAN M
Title of Article Brand awareness of "generation y" customers towards doughnut retail outlets in India
Name of Journal Journal of Business & Retail Management Research
Volume No 11
Issue No 4
Page No
URL http://www.jbrmr.com/result.php?cid=297
Date of Publication 01-Jul-2017
13 Customer Perception on out of Home Advertisements Asian Journal of Research in Business Economics and Management 01-May-2017 7 / 5 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) VASUDEVAN M
Title of Article Customer Perception on out of Home Advertisements
Name of Journal Asian Journal of Research in Business Economics and Management
Volume No 7
Issue No 5
Page No
URL http://www.indianjournals.com/ijor.aspx?target=ijor:ajrbem&type=home
Date of Publication 01-May-2017
Sl.No. Title URL Subject Month Year
Sl.No. Type of Book Title Title of Book ISBN Month Year
1 Conference Proceedings Innovation in Rural Empowerment, Social Dynamics and Welfare in India Empowering rural women through mobile value-added service and information communication technology 9789387748361 Sep 2020

Additional information

Type of Book Conference Proceedings
Type of Work Book
Sole Authored/Co Authored Co-Authored
Author Name (s) JAYANTA BANERJEE,PRABHA KIRAN,VASUDEVAN M,KRISHNAKISHORE S V
Title of Book Innovation in Rural Empowerment, Social Dynamics and Welfare in India
Title of Book/Chapter/Article/Case Study) Empowering rural women through mobile value-added service and information communication technology
Month/Year Sep/2020
ISBN 9789387748361
Pages
Publishing Company/Institution Nandha College of Technology
Level Regional publisher
2 Conference Proceedings AMITY-BSMED-DSU-ARC-2019 SOCIAL MEDIA MARKETING AND PURCHASE INTENTION OF GEN Y CUSTOMERS 978-1-7338929-1-9 Aug 2019

Additional information

Type of Book Conference Proceedings
Type of Work Book
Sole Authored/Co Authored Co-Authored
Author Name (s) VASUDEVAN M,VASUDEVAN M
Title of Book AMITY-BSMED-DSU-ARC-2019
Title of Book/Chapter/Article/Case Study) SOCIAL MEDIA MARKETING AND PURCHASE INTENTION OF GEN Y CUSTOMERS
Month/Year Aug/2019
ISBN 978-1-7338929-1-9
Pages 8 - 8
Publishing Company/Institution ACADEMIC RESEARCH PUBLISHERS
Level International publisher
Sl.No. Type of Book Title of Chapter/Article ISBN Month Year
1 Conference Proceedings ANALYZING MOBILE ADVERGAMING EFFECTIVENESS: PURCHASE INTENTION AND BRAND EQUITY 978-93-5457-287-6 Mar 2021

Additional information

Type of Book Conference Proceedings
Type of Work Chapter
Sole Authored/Co Authored Co-Authored
Author Name (s) VASUDEVAN M,VINNAMALA MADHAVA MARTHAND REDDY,VASUDEVAN M,DR.K. SASI KUMAR
Title of Book Rebooting Business Strategies for Post Covid-19 Business Operations
Title of Book/Chapter/Article/Case Study) ANALYZING MOBILE ADVERGAMING EFFECTIVENESS: PURCHASE INTENTION AND BRAND EQUITY
Month/Year Mar/2021
ISBN 978-93-5457-287-6
Pages 65
Publishing Company/Institution Vivekananda Arts and Science College for Women
Level National publisher
2 Conference Proceedings Sustainability Performance in Educational Institution 978-81-942547-3-7 Aug 2020

Additional information

Type of Book Conference Proceedings
Type of Work Chapter
Sole Authored/Co Authored Co-Authored
Author Name (s) PRABHA KIRAN,JAYANTA BANERJEE,VASUDEVAN M
Title of Book Global Economic Order in the Post-Covid-19 Era: Challenges, Opportunities, and Strategies
Title of Book/Chapter/Article/Case Study) Sustainability Performance in Educational Institution
Month/Year Aug/2020
ISBN 978-81-942547-3-7
Pages
Publishing Company/Institution Maharaja Agarsen University Publication
Level National publisher
3 Conference Proceedings Sustainability Performance in Educational Institution 978-81-942547-3-7 Jul 2020

Additional information

Type of Book Conference Proceedings
Type of Work Chapter
Sole Authored/Co Authored Co-Authored
Author Name (s) VASUDEVAN M,JAYANTA BANERJEE,PRABHA KIRAN
Title of Book Global Economic Order in the Post-Covid-19 Era: Challenges, Opportunities and Strategies
Title of Book/Chapter/Article/Case Study) Sustainability Performance in Educational Institution
Month/Year Jul/2020
ISBN 978-81-942547-3-7
Pages 302 - 312
Publishing Company/Institution Maharaja Agrasen University Publication
Level International publisher
4 Conference Proceedings Antecedents of Consumer Purchase Decisions with Respect to Cement Purchase in India 978-93-83302-39-0 Oct 2019

Additional information

Type of Book Conference Proceedings
Type of Work Article
Sole Authored/Co Authored Co-Authored
Author Name (s) VASUDEVAN M,VASUDEVAN M,SUMEET KUMAR DEWANGAN,DR.JAYAKRISHNAN
Title of Book Conference Proceedings of International Conference on Value driven Marketing
Title of Book/Chapter/Article/Case Study) Antecedents of Consumer Purchase Decisions with Respect to Cement Purchase in India
Month/Year Oct/2019
ISBN 978-93-83302-39-0
Pages
Publishing Company/Institution SDMIMD, MYSORE
Level International publisher
5 Conference Proceedings Antecedents of Online Shopping Behavior In India with respect to Fashion Apparels 978-93-83302-39-0 Oct 2019

Additional information

Type of Book Conference Proceedings
Type of Work Article
Sole Authored/Co Authored Co-Authored
Author Name (s) VASUDEVAN M,VASUDEVAN M,SHUBHAJEET SINGH,DR.JAYAKRISHNAN
Title of Book International Conference on Value Driven Marketing
Title of Book/Chapter/Article/Case Study) Antecedents of Online Shopping Behavior In India with respect to Fashion Apparels
Month/Year Oct/2019
ISBN 978-93-83302-39-0
Pages 01 - 32
Publishing Company/Institution SDMIMD
Level International publisher
6 Conference Proceedings Investigating the antecedents of customer citizenship behaviour 978-81-909372-5-2 Aug 2019

Additional information

Type of Book Conference Proceedings
Type of Work Article
Sole Authored/Co Authored Co-Authored
Author Name (s) VASUDEVAN M,PRABHA KIRAN,JAYANTA BANERJEE
Title of Book 9th International Conference on Spirutuality, Peace Economics & Peace Science (IC2019)
Title of Book/Chapter/Article/Case Study) Investigating the antecedents of customer citizenship behaviour
Month/Year Aug/2019
ISBN 978-81-909372-5-2
Pages
Publishing Company/Institution AACHARYA BANGALORE B-SCHOOL
Level International publisher
Sl.No. Type of Book Title Title of Case Study ISBN Month Year
Sl.No. Title Abstract Objectives Type Sponsors
Sl.No. Title Place of Publication ISBN No. Month Year
Sl.No. Type of Program Role Name of Program Title of Paper Date Organising Institution Level
1 Conference Presenter Drivers of Global Economy Investigating Factors Leading to Quality of Worklife at Garment Industry in Bangalore South - A Resolve for Labour Market Issues 23/04/2021 Maharaja Agrasen Institute of Management studies International
2 Conference Keynote Speaker International Virtual Colloquium on rebooting strategies for post Covid-19 Changing dynamics of sales and marketing in the pandemic scenario 30/03/2021 Vivekananda College of Arts and Science for Women International
3 Conference Presenter 2nd International Conference on ?Management Skills and Growth Strategies in the Post-Pandemic Period? A Study on factors that make the youths to influence parents for the usage of M-wallet services 21/01/2021 Prin. L.N. Welingkar Institute of Management Development and Research, Mumbai International
4 Conference Presenter TNSCST Sponsored National e- Conference on CSR Impetus: Rural Development and Sustainable Growth in India Affiliate Marketing and the Symbiotic Relationship in the Pharma Industry 03/12/2020 Nandha College National
5 Conference Presenter Cognosco 2020 Crunchy Cookies - A -dent-urous journey towards the market 20/11/2020 Christ University National
6 Conference Participant Teacher's Conference on the Theme 'Empowering Educators' 19/09/2020 The Institute of Company Secretaries of India International
7 Conference Presenter AICTE Sponsored International E- Conference on Innovation in Rural Empowerment, Social Dynamics & Welfare in India Empowering Rural Women through Mobile Value-Added Services & Information and Communication Technology 15/09/2020 Nandha College of Technology (AICTE Sponsored) International
8 Seminar Participant Webinar on ?Negotiation Landscape in COVID-19 World: Work and Career Perspective? 28/08/2020 Christ University International
9 Conference Presenter Global Economic Order in the Post-COVID-19 Era: Challenges, Opportunities and Strategies Sustainability Performance in Educational Institution 25/07/2020 Maharaja Agrasen Institute of Management Studies International
10 Seminar Participant Webinar on Unleash the Power of Mind for Unlimited Success 24/07/2020 Christ University Institutional
11 Conference Presenter 4th International Online Conference on Recent Advancements in Interdisciplinary Research Influence Of Antecedents Of Restaurant Authenticity On Customer Perception Towards Ethnic Restaurants 08/05/2020 City University, Malaysia International
12 Conference Presenter International Conference on Innovative Practices in Management and Entrepreneurship Impact of Marketing Mix on Purchase Pattern of Customers Towards Herbal Products in India 27/12/2019 BNM Institute of Technology International
13 Conference Presenter International Conference On Rise Of Disembedded Unilateral Economy Impact Of Technology On Sales Conversion Cycle - A B2b Perspective 08/11/2019 Krupanidhi School Of Management International
14 Conference Presenter International Conference on Value Driven Marketing Antecedents of Consumer Purchase Decision with Respect to Cement Purchase in India 18/10/2019 SDMIMD, MYSORE International
15 Seminar Presenter International Conference on Value Driven Marketing Antecedents of Online Shopping in India with respect to Fashion Apparels 18/10/2019 SDMIMD, MYSORE International
16 Conference Presenter 9th International conference on Spirituality, Peace Economics & Peace Science Investigating the antecedents of customer citizenship behaviour 02/10/2019 ACHARYA BANGALORE B SCHOOL International
17 Conference Presenter XIII International Conference on Applied Research in Engineering and Management Sciences Social Media Marketing And Purchase Intention Of Gen Y Customers 17/08/2019 Academic Research Conferences / AMITY-BSMED-DSU-ARC 2019 - Singapore International
18 Conference Presenter AMITY-BSMED-DSU-ARC 2019 Social Media Marketing and Purchase Intention of Gen Y Customers 17/08/2019 AMITY Global Institute Singapore International
19 Conference Participant Cognosco - Sixth National Conference on Case Studies 21/09/2017 Christ University National
Sl.No. Title of the Program Name of the Program Date Name of the Institution
Sl.No. Title Genre Producer Copyrights
Sl.No. Title Guide Name Institution Month Year
1 Retail Marketing Mix And Purchase Behavior Of Customers In Hypermarkets Dr.V.M.SENTHILKUMAR Bharathiar University
Sl.No. Title Name of Student Institution Month Year
Sl.No. Title of Invention Inventor(s) Filing Date
Sl.No. Name of the Research Project Investigator(s) Sponsors Internal/External
Sl.No. Name of the Conference/Seminar Name of Organiser Level Date
Sl.No. Name of the Workshop/FDP/Training programme Name of Oraganiser Level Date
1 FDP on Productivity Enhancement NIT Warangal & AICTE - ATAL Academy National 03/11/2020
2 FDP on Design Thinking AICTE Training And Learning (ATAL) Academy National 14/09/2020
3 International Research Development Programme on "Conceptual Research Model and Analysis Using Structural Equation Modeling" Sri Ramakrishna Institute of Technology International 07/09/2020
4 Training on Microsoft Teams 30M Training and Media Studeis & IT Services- CHRIST (Deemed to be University) Institutional 10/07/2020
5 Social Media Marketing Boot Camp Prof.Seema Gupta International 08/07/2020
6 Online Faculty Development Program on Outcome Based Learning Approach in Higher Education Kristu Jayanti College National 23/04/2020
7 Two weeks faculty development programme on "Managing online classes and co-creating Moocs? Teaching Learning Centre, Ramanujan College,University of Delhi Sponsored by Ministry of Human Resource Development ? Pandit Madan Mohan Malavia National Mission on Teachers and Teaching National 20/04/2020
8 Learning to Teach Online MOOC course by Coursera International 16/04/2020
9 Channel Management and Retailing Coursera International 14/04/2020
10 Marketing Analytics for Retail Business Management Udemy International 01/04/2020
11 Management Development Program CHRIST Institute of Management National 16/01/2020
12 Quality Improvement Program on Pedagogical leadership:Sharpening the Saw & Digitization of pedagogy Academic Staff College, CHRIST (Deemed to be University) 20/05/2019
13 Intensive Workshop on Case Teaching, Writing and Research Christ Institute of Management, Lavsa, Pune Institutional 17/01/2019
14 IBM Career Education Program IBM and Institute of Management, Christ(Deemed to be University) Institutional 02/08/2018
15 Revisiting Management:Thoughts and Practices Academic Staff College 21/05/2018
16 Faculty Development Program on Business Simulation IIM - B in Collaboration with Emerald Publishing and Cesim Oy, Finland International 24/04/2017
17 National Level Summer Workshop on AMOS ( Basic) Centre for Advanced Research and Training, Christ University National 17/04/2017
18 Story Based Learning Workshop Centre for Education Beyond Curriculum, Christ University Institutional 17/03/2017
Sl.No. Name of the Awards/Achievements/Others Description Organisation Month/ Year
1 BEST PAPER AWARD Won the best paper award in the "International Scopus Indexed Conference on Rise of Disembedded Unilateral Economy" Krupanidhi group of Institutions 09 November 2020
2 Best Case Award Won the Best Case Award for the Case study entitled "Crunchy Cookies - A dent-urous journey towards the market" presented in the Ninth Annual conference on case studies in association with Emerald Publishing School of Business and Management & Centre for Case Research and development 21 November 2020
3 Best Paper Award Won the best paper award in the International Conference Maharaja Agrasen Institute of Management Studies 23 April 2021

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