Faculty

Profile

Dr SIVAKANTHA SETTY

MA, PhD

BUSINESS AND MANAGEMENT
SCHOOL OF BUSINESS AND MANAGEMENT
BANGALORE CENTRAL CAMPUS
 Print Profile

Sl.No. Title Name of Periodical Periodicity Date
Sl.No. Title Name of Journal Date of Publication Volume No/Issue No/Page No
1 Parle Products: The Journey of Budget Brand Toward Premiumization Business Perspectives and Research 01-Jun-2020 / / 1-23

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) RAGHAVENDRA A N,SIVAKANTHA SETTY,KERENA ANAND
Title of Article Parle Products: The Journey of Budget Brand Toward Premiumization
Name of Journal Business Perspectives and Research
Volume No
Issue No
Page No 1-23
URL https://www.scopus.com/sourceid/21100865028
Indexing Agency Scopus and Indian Citation Index
Date of Publication 01-Jun-2020
2 Old Monk: The Resurrection of a Heritage Brand Business Perspectives and Research 03-Feb-2020 / / 1-8

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) KERENA ANAND,SIVAKANTHA SETTY,DILIP CHANDRA S
Title of Article Old Monk: The Resurrection of a Heritage Brand
Name of Journal Business Perspectives and Research
Volume No
Issue No
Page No 1-8
URL https://www.scopus.com/sourceid/21100865028
Indexing Agency Scopus
Date of Publication 03-Feb-2020
3 Brand Activism and Millennial: An Empirical Investigation into the Perception of Millennial Towards Brand Activism? Problems and Perspectives in Management 02-Dec-2019 17 / 04 / 163-175

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) SIVAKANTHA SETTY,KERENA ANAND,NAGENDRA B V
Title of Article Brand Activism and Millennial: An Empirical Investigation into the Perception of Millennial Towards Brand Activism?
Name of Journal Problems and Perspectives in Management
Volume No 17
Issue No 04
Page No 163-175
URL https://www.scopus.com/sourceid/19700170105
Indexing Agency Scopus
Date of Publication 02-Dec-2019
4 Imperative of revisiting the operational risk control architecture in public sector banks (PSBs) in India: a qualitative analysis Banks and Bank Systems 27-Feb-2019 14 / 01 / 137-146

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) DIVAKAR G M,JEEVANANDA S,SIVAKANTHA SETTY,NAGENDRA B V
Title of Article Imperative of revisiting the operational risk control architecture in public sector banks (PSBs) in India: a qualitative analysis
Name of Journal Banks and Bank Systems
Volume No 14
Issue No 01
Page No 137-146
URL https://www.businessperspectives.org/journals/banks-and-bank-systems
Indexing Agency Scopus
Date of Publication 27-Feb-2019
5 Riding the waves of culture: an empirical study on acclimatization of expatriates in IT industry Problems and Perspectives in Management 17-Sep-2018 16 / 3 / 432-442

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) RAGHAVENDRA A N,SIVAKANTHA SETTY
Title of Article Riding the waves of culture: an empirical study on acclimatization of expatriates in IT industry
Name of Journal Problems and Perspectives in Management
Volume No 16
Issue No 3
Page No 432-442
URL https://www.scopus.com/sourceid/19700170105
Indexing Agency Scopus
Date of Publication 17-Sep-2018
6 How to win back the disgruntled consumer? The omni-channel way Journal of Business and Retail Management Research (JBRMR) 04-Jul-2018 12 / 04 / 200-208

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) JEEVANANDA S,SIVAKANTHA SETTY
Title of Article How to win back the disgruntled consumer? The omni-channel way
Name of Journal Journal of Business and Retail Management Research (JBRMR)
Volume No 12
Issue No 04
Page No 200-208
URL https://jbrmr.com/
Indexing Agency Scopus
Date of Publication 04-Jul-2018
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Sl.No. Type of Book Title Title of Case Study ISBN Month Year
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Sl.No. Type of Program Role Name of Program Title of Paper Date Organising Institution Level
1 Conference Presenter COGNOSCO Tanishq: Brand Activism Gone Wrong? 20/11/2020 Christ University National
2 Conference Presenter COGNOSCO Kangana Ranaut: Brand Ambassador or Brand Destroyer 20/11/2020 Christ University National
3 Conference Presenter International Conference on "Transformational Strategies for Business Sustainability" Green Bonds: Growth, Issues, Challenges and Opportunities for Accelerating Green Bonds Market Development in India 04/10/2019 Christ University International
4 Conference Presenter Eighth National Conference On Case Studies OLD MONK: The Resurrection of a Heritage Brand 16/08/2019 Christ University National
5 Conference Presenter Eighth National Conference On Case Studies Parle Products Pvt Ltd. The Journey of Budget Brand towards Premiumization 16/08/2019 Christ University National
6 Conference Presenter 2019 IIM Indore MASMEI Summer Marketing-IS Conference Selling the Past: The Impact of Brand Heritage on Customer Perceived Value 26/07/2019 IIM INDORE International
7 Conference Presenter 2019 IIM Indore MASMEI Summer Marketing-IS Conference Brand Activism and Millennials: An Empirical Investigation into the Perception of Millennials towards Brand Activism 26/07/2019 IIM INDORE International
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Sl.No. Name of the Conference/Seminar Name of Organiser Level Date
Sl.No. Name of the Workshop/FDP/Training programme Name of Oraganiser Level Role Date
1 Short Term Training Program on Data Analysis using MS Excel, IBM SPSS and R. UGC-Human Resource Development Centre National Participant 14/06/2021
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