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Dr VEDHA BALAJI

MBA, MPhil, PhD
PROFESSOR

BANGALORE CAMPUS
 Print Profile

Sl.No. Title Name of Periodical Periodicity Date
Sl.No. Title Name of Journal Date of Publication Volume No/Issue No/Page No
1 Mamaearth: from a mother?s dilemma to a multi-crore brand Emerald Emerging Markets Case Studies 13-Feb-2024 13 / 4 / 1-28

Additional information

Category Case Studies
Sole Authored /Co Authored Co-Author
Author Name (s) VEDHA BALAJI,SHAILAVI MODI
Title of Article Mamaearth: from a mother?s dilemma to a multi-crore brand
Name of Journal Emerald Emerging Markets Case Studies
Volume No 13
Issue No 4
Page No 1-28
URL https://www.emerald.com/insight/content/doi/10.1108/EEMCS-03-2023-0089/full/pdf?title=mamaearth-from-a-mothers-dilemma-to-a-multi-crore-brand
Indexing Agency Scopus
Date of Publication 13-Feb-2024
2 Exploring Factors of Consumer Perception and Attitude towards Organic Food Consumption in India Indian Journal of Ecology 03-Aug-2021 48 / 16 / 33-37

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) VEDHA BALAJI
Title of Article Exploring Factors of Consumer Perception and Attitude towards Organic Food Consumption in India
Name of Journal Indian Journal of Ecology
Volume No 48
Issue No 16
Page No 33-37
URL http://indianecologicalsociety.com/society/full-journals/
Indexing Agency Web of Science and Scopus
Date of Publication 03-Aug-2021
3 Exploring Effect of Instagram Influencer Likeability and Personality Traits on Self-concept and Impact on Consumer Buying Intention towards Cosmetic Products Indian Journal of Ecology 03-Aug-2021 48 / 16 / 56-63

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) SURESH A S,VEDHA BALAJI
Title of Article Exploring Effect of Instagram Influencer Likeability and Personality Traits on Self-concept and Impact on Consumer Buying Intention towards Cosmetic Products
Name of Journal Indian Journal of Ecology
Volume No 48
Issue No 16
Page No 56-63
URL http://indianecologicalsociety.com/society/full-journals/
Indexing Agency Web of Science and Scopus
Date of Publication 03-Aug-2021
4 Local Solutions to Global Problems: Pro Nature Organic Foods Private Limited, Bangalore: An Experimental Study Test Engineering and Management 04-Jan-2020 82 / 1 / 508-524

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) VEDHA BALAJI,MANJEERA VUTUKURI,SREEDHARA R
Title of Article Local Solutions to Global Problems: Pro Nature Organic Foods Private Limited, Bangalore: An Experimental Study
Name of Journal Test Engineering and Management
Volume No 82
Issue No 1
Page No 508-524
URL https://www.scopus.com/sourceid/12997
Indexing Agency Scopus
Date of Publication 04-Jan-2020
5 Organic Food products: A Study on Perceptions of Indian Consumers Indian Journal of Marketing 01-Jan-2017 47 / 1 / 26-40

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) VEDHA BALAJI,JOSEPH INJODEY
Title of Article Organic Food products: A Study on Perceptions of Indian Consumers
Name of Journal Indian Journal of Marketing
Volume No 47
Issue No 1
Page No 26-40
URL https://www.scopus.com/sourceid/21100241711
Indexing Agency Scopus
Date of Publication 01-Jan-2017
Sl.No. Title URL Subject Month Year
Sl.No. Type of Book Title Title of Book ISBN Month Year
Sl.No. Type of Book Title of Chapter/Article ISBN Month Year
Sl.No. Type of Book Title Title of Case Study ISBN Month Year
Sl.No. Title Abstract Objectives Type Sponsors
Sl.No. Title Place of Publication ISBN No. Month Year
Sl.No. Type of Program Role Name of Program Title of Paper Date Organising Institution Level
1 Conference Presenter ISDSI Global Conference Enhancing Digitally Native Brands And Its Branding - A Systematic Literature Review Using Scientific Procedures and Rationale [SPAR] 26/12/2023 IIM Ranchi International
2 Conference Presenter International Conference on Emerging Trends in Business & Management The Influence and Impact of AI Powered Intelligence Assistance for Banking Services 24/02/2023 SSN School of Management International
3 Conference Presenter POMS India International Conference 2022 Perception of the working mothers towards value added product for a better retailer value chain 21/12/2022 IIM Kozhikode International
4 Conference Presenter 5th iCoME International Conference on Management and Entrepreneurship The Impact of AR and VR Advertisements on Consumer Behaviour 21/07/2022 School of Business and Management, Christ Deemed to be University in collaboration with Petra Christian University International
5 Conference Presenter 5th International Conference on Management & Entrepreneurship Te Impact of AR & VR Advertisements on Consumer Behaviour 21/07/2022 Christ University International
6 Conference Presenter International Conference On Sustainable Marketing-Delivering Value 2022(SMDV 22) "A Study On Key Success Factors Of Micro Influencer Marketing In The Fashion Apparel Industry In Bangalore" 22/04/2022 University of Engineering and Management, Kolkatta International
7 Conference Co-presenter International Conference on Sustainable Marketing - Delivering Value (SMDV 22) 22/04/2022 University of Engineering and Management, Kolkata International
8 Conference Presenter International Conference on Sustainable Marketing -Delivering Value 2022 A Study On Key Success Factors Of Micro Influencer Marketing In The Fashion Apparel Industry In Bangalore 22/04/2022 University of Engineering and Management, Kolkata International
9 Conference Presenter CBPO 2020 Virtual International Conference On Building Positive Organizations Exploring the Factors of Consumer Perception and Attitude towards Organic Food Consumption in India 07/11/2020 Christ University International
10 Conference Presenter CBPO 2020 Virtual International Conference On Building Positive Organizations Exploring Effects of Instagram Influencer Likeability and Personality Traits on Self Concept and its Impact on Consumer buying Intention towards Cosmetic Product 07/11/2020 Christ University International
11 Conference Presenter Challenges and Opportunities for a Sustainable Future Exploring Factors of Consumer Perception and Attitude towards Organic Food Consumption in India 07/11/2020 Christ University International
12 Conference Presenter Virtual International Conference on Building Positive Organisations: Challenges & Opportunities for a Sustainable Future Exploring Effects of Instagram Influencer Likability and Personality Traits of Self-Concept and its Impact on Consumer Buying Intention towards Cosmetic Products 07/11/2020 Christ University International
13 Conference Co-presenter National Conference on Emerging Trends in Business 27/02/2020 Christ University National
14 Conference Co-presenter National Conference on Emerging Trends in Business 27/02/2020 Christ University National
15 Conference Presenter Transformational Strategies for Business Sustainablity Local Solutions for Global Problems: Pro Nature Organic Foods Pvt Ltd - An Experimental Study 04/10/2019 Christ University International
Sl.No. Title of the Program Name of the Program Date Name of the Institution
Sl.No. Title Genre Producer Copyrights
Sl.No. Title Guide Name Institution Month Year
Sl.No. Title Name of Student Institution Month Year
Sl.No. Title of Invention Inventor(s) Filing Date
Sl.No. Name of the Research Project Investigator(s) Sponsors Internal/External
1 A study on characteristics and perceptions of consumers in Bangalore towards organic food products Christ University Internal
Sl.No. Name of the Conference/Seminar Name of Organiser Level Date
Sl.No. Name of the Workshop/FDP/Training programme Name of Oraganiser Level Role Date
Sl.No. Name of the Awards/Achievements/Others Description Organisation Month/ Year
Sl.No. Faculties Theme of Consultancy Type
1 MAREENA MATHEW,SHRIKUMAR M,VEDHA BALAJI ACCOUNTING AND FINANCE Paid
2 VEDHA BALAJI,MAREENA MATHEW,SHRIKUMAR M Business Management for Women Executives Paid
3 JUSTIN JOY,VEDHA BALAJI,MAREENA MATHEW,NISHA SHANKAR,ANIL REYNOLD DSOUZA,SATHIYA SEELAN B Women skill Enhancement programme Paid
4 JUSTIN JOY,VEDHA BALAJI,MAREENA MATHEW,NISHA SHANKAR,ANIL REYNOLD DSOUZA,SATHIYA SEELAN B Women Skill Enhancement Programme Paid
5 VEDHA BALAJI Women skill Enhancement programme Honorary
Sl.No. Applicants Title Date Published

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