Dr ABHINAV PRIYADARSHI TRIPATHI
MBA, PhD
ASSOCIATE PROFESSOR
MBA, PhD
ASSOCIATE PROFESSOR
Articles in Periodicals
| Sl.No. | Title | Name of Periodical | Periodicity | Date |
| 1 | Union Budget 2025-26 sets a visionary roadmap for India?s growth | Business Standards | Daily | 11/02/2025 |
Articles in Journals
| Sl.No. | Title | Name of Journal / Vol. No. / Issue No. / Page Nos | ISSN No. | Date Published |
| 1 | Measuring the Impact of Chatbot Attributes in Enhancing Consumer Satisfaction and Brand Loyalty Among Centennials: PLS-SEM Analysis | Springer Proceedings in Business and Economics / / / 173 - 191 | 2198-7246 | 01-Sep-2025 |
| 2 | Neurosymbolic Ai For Context-Aware Resource Management In 5g Smart Healthcare Networks | Journal of Environmental Protection and Ecology / 26 / 3 / 1061 - 1071 | 1311-5065 | 01-Jul-2025 |
| 3 | Analyzing The Behavioral Correlates Of Guilt-Free Food Consumption: Study Of Gen Z Perspective | Journal of Content, Community and Communication / 22 / June 2025 / 104 - 112 | 2395-7514 | 26-Jun-2025 |
| 4 | Analyzing The Behavioral Correlates Of Guilt-Free Food Consumption: Study Of Gen Z Perspective | Journal of Content, Community and Communication / 22 / June 2025 / 104 - 112 | 2395-7514 | 25-Jun-2025 |
| 5 | Determinants of online consumer buying behaviour: an empirical study on apparel retail | International Journal of Business and Globalisation / 40 / 3 / 265 - 288 | 1753-3627 | 02-Jun-2025 |
| 6 | Dimensions of Dimensions of Brand Equity: A Hybrid Approach | Business Perspectives and Researc / 12 / 3 / 361 - 381 | 2278-5337 | 29-Dec-2024 |
| 7 | Young adult consumer?s perception of value proposition towards organic foods: a tweet based analysis using NVivo | International Journal of System Assurance Engineering and Management / / / - | 0975-6809 | 04-Dec-2024 |
| 8 | Analyzing the Impact of Utilitarian Values, Hedonic Values and Responsible Consumption on Consumer Satisfaction and Re-Purchase Intention: A Cross-Sectional Study of Generation Z | Pacific Business Review International (PBRI) / 17 / 4 / 80 - 93 | 0974-438X | 09-Nov-2024 |
| 9 | Analyzing the Impact of Utilitarian Values, Hedonic Values and Responsible Consumption on Consumer Satisfaction and Re-Purchase Intention: A Cross-Sectional Study of Generation Z | Pacific Business Review (International) / / / 80 - 93 | 0974-438X(P) | 04-Oct-2024 |
| 10 | Dimensions of Brand Equity: A Hybrid Approach | Business Perspectives and Research / / / 1 - 21 | 2278-5337 | 03-Dec-2022 |
| 11 | Impact of social media conversations on consumer's online purchase intention | International Journal of Business and Globalisation / 31 / 01 / 92 - 112 | 1753-3627 | 01-Aug-2022 |
| 12 | Neuropsychological Study Of How Shoppers Handle Dubious Transactions And Make Online Payments | Business and Society Review / / / - | 1476-8594 | 18-Feb-2022 |
Books/ Book Chapter/Case Study
| Sl.No. | Title | Author Names(s) | ISBN No. | Month Year |
| 1 | 2024 International Conference on Distributed Systems, Computer Networks and Cybersecurity, ICDSCNC 2024 | ABHINAV PRIYADARSHI TRIPATHI,PANKAJ DHAUNDIYAL,MAYANK KUMAR,ABHINAV KATARIA,MIGUEL GARCIA TORRE | 979-835037544-2 | / |
| 2 | 4th International Conference on Sustainable Expert Systems, ICSES 2024 | ABHINAV PRIYADARSHI TRIPATHI,PANKAJ DHAUNDIYAL,KAPRUWAN, AKANKSHA,PANDEY, POOJA,PATIL, HARSHAL,MARANAN, RAMYA ,DR. K. VIJAYAKUMAR PROFESSOR, ST.JOSEPH'S INSTITUT | 979-833154036-4 | / |
| 3 | Unveiling Investor Biases That Shape Market Dynamics | MAYANK KUMAR,NIRAKAR NATH PANDEY,ABHINAV PRIYADARSHI TRIPATHI,NA | 979-836939382-6 | / |
| 4 | Advances in Computing, Communication and Applied Informatics, ACCAI 2024 | ABHINAV PRIYADARSHI TRIPATHI,PANKAJ DHAUNDIYAL,DR. A. CHANDRA SEKAR DEAN, ST. JOSEPH?S COLLEGE OF | 979-835038943-2 | / |
| 5 | 15th International Conference on Advances in Computing, Control, and Telecommunication Technologies, ACT 2024 | ABHINAV PRIYADARSHI TRIPATHI,PANKAJ DHAUNDIYAL,ABHINAV KATARIA,MAYANK KUMAR,STEPHEN J., SHARMA P., CHABA Y., ABRAHAM K.U., ANO | 979-833130057-9 | / |
| 6 | The Effect of Sustainable Development Goals (SDG's) on the Financial Performance of Listed Companies | DEEPAK JHA,ALEUTHIA,PANKAJ DHAUNDIYAL,ABHINAV PRIYADARSHI TRIPATHI,ABHINAV KATARIA,MAYANK KUMAR,EDITOR NOT AVAILABLE | 979-833130057-9 | / |
Participation in Seminars/Conferences/Symposium
| Sl.No. | Name of the Conference /Seminar /Symposium | Type of Program | Title of the Article | Role | Venue/Place | Date |
| 1 | ICEF-2025 | Conference | Antecedents Of Pro-Sustainable Purchase Intentions Of Consumers Toward Fast-Fashionantecedents Of Pro-Sustainable Purchase Intentions Of Consumers Toward Fast-Fashion Merchandise: Gen Z Perspective Merchandise: Gen Z Perspective | Presenter) | Jaipuria School of Business NCR | 07/02/2025 |
| 2 | 7th International conference on CSR & Sustainbility | Conference | The Effect of Sustainable Development Goals (SDG?s) on the financial performance of Listed Companies | Presenter) | Universitas Janabadra Yogyakarta, Indonesia. | 10/06/2024 |
| 3 | MAIMS International Conference- MIC?24: ? Re-visiting Business, Education and Communication with an emphasis on Sustainable Development | Conference | ?Exploring the Effect of Social Media Influencers on Consumer Trust and Confidence in Smartphone Brands | Presenter) | t MAIMS International Conference- MIC?24: ? Re-visiting Business, Education and Communication with an emphasis on Sustainable DevelopmentNew Delhi | 12/03/2024 |
| 4 | GLRC 2024 | Conference | Measuring the Impact of Chatbot Attributes in Enhancing Consumer Satisfaction and Brand Loyalty among Centennials: PLS-SEM Analysis | Presenter) | Amity UniversityDelhi NCR | 07/02/2024 |
| 5 | International Conference on Marketing Innovation & Analytics,2023 | Conference | Assessing the Impact of Social Networking Sites Usage (SNSs) on Compulsive Consumption of Lifestyle Products: Indian Centennials Perspective | Presenter) | International Scholl of Business & Media, ISB&M Pune CampusPune | 15/12/2023 |
| 6 | National Conference on Mental Health and Well Being | Conference | Moderator/Chair) | Christ UniversityGhaziabad, Delhi NCR | 15/12/2023 | |
| 7 | International Webinar | Symposium | Quality in Management Education & Research: Challenges and Opportunities | Presenter) | Institute of Professional Excellence & Management Ghaziabad | 01/09/2023 |
| 8 | International Conference | Conference | Emotional Responses To Government Green Initiatives: A Scenario Based Experimental Study | Presenter) | Christ UniversityChrist NCR Campus | 25/03/2023 |
| 9 | Marketing Conclave | Seminar | Coordinator) | Christ UniversityChrist University Campus of Delhi NCR | 08/10/2022 | |
| 10 | Research Conclave on Future of Start-ups in India | Symposium | Panelist) | St. Andrews Institute of Technology & Management, GurugramGurugram | 04/02/2022 | |
| 11 | NCMV2021 (National Conference on Management in VUCA World) | Conference | Local Retail Patronage Loyalty as a Determinant of Consumer Out-shopping Behavior in Reference to Post Pandemic Situation | Presenter) | Graphic Era ( Deemed to be University) Dehradun Dehradun | 11/12/2021 |
Invited Talks
| Sl.No. | Titel of the Program | Name of the Program | Date | Name of the Institution |
| 1 | Gamification & Game based Learning | Innovative Pedagogies, Educational Assessment & Interdisciplinary Approaches in Higher Education | 24/09/2025 | University Grants Commission (UGC) Mahatma Hansraj Malaviya Mission Teacher Training Centre (MH-MMTTC) HANSRAJ COLLEGE, UNIVERSITY OF DELHI-110007 |
| 2 | Case Study Workshop | QIP on Pedagogical innovation in management education | 21/11/2024 | Christ University |
| 3 | NTCC Dissertation Viva | NTCC Dissertation Viva | 27/05/2024 | Amity University |
| 4 | Empirical Research Workshop | Empirical Research Workshop | 23/01/2024 | Christ University |
| 5 | Research Methodology, Publication and Ethics | Faculty Developments Program | 12/12/2023 | Deptt. of Commerec & IQAC, Chittranjan College, Kolkata |
| 6 | Servant Leadership : Persuasion | Trainer in HED training module | 22/06/2022 | Christ University ( Delhi NCR) |
| 7 | Digital Marketing: The New Perspective of consumer Understanding & Reach | Guest Lecture | 22/12/2021 | Dr. Om Prakash Institute of Management & Technology, Farrukhbad (U.P) under UP Technical University, Lucknow |
| 8 | Career orientation workshop session | Career Orientation Workshop | 06/09/2021 | Himalayan Management & Development Resource Institute |
| 9 | Career Orientation | Guest Lecture | 18/08/2021 | Beacon International School |
MPhil/PhD Guided/Adjudicated
| Sl.No. | Title | Name of Student | Institution | Role | Status | Month Year |
| 1 | A Study on Job Satisfaction of College Teachers in Tirunelveli District | Mrs.T. Saranya (Mrs.T. Saranya with 18221271012023 | Manonmaniam Sundaranar University - Reg | Examiner | ||
| 2 | Efficacy of Social Media in Brand Equity of APPLE INC with Special Reference to Tirunelveli District | Mr. P. Prince Hilton with 18211271011007 | St. John's College, Palayamkottai, MS University | Examiner | ||
| 3 | Efficacy of Social Media in Brand Equity of APPLE INC with Special Reference to Tirunelveli District | Mr. P. Prince Hilton with 18211271011007 | Manonmaniam Sundaranar University - Reg | Examiner | ||
| 4 | Impact of Digital MArketing on Consumer Buying Behavior: A Study of Garhwal Region" | Rohit Kumar | Christ University | Examiner | ||
| 5 | Impact of Digital Marketing on Consumer Buying Behavior: A study of Garhwal Region | Rohit Kumar | Christ University | Examiner | ||
| 6 | ?Impact of Lucrative Offers on Purchase of Smart Consumer Electronics ? A Comparative Study on Generation X, Generation Y and Generation Z in Selected Cities of North India? | Shubham Chaudhary (Enrollment No.: UU1923390002) | Christ University | Examiner | ||
| 7 | A Study on the Emotional Intelligence and Employee Performance of Non Banking Financial Institutions | Mrs.S.G.Sugitha, Reg.No: 19223041062020 | Manonmanisam Sundaranar University ,Tirunelveli | Examiner | ||
| 8 | A Study on the Emotional Intelligence and Employee Performance of Non Banking Financial Institutions | Mrs.S.G.Sugitha, Reg.No: 19223041062020 | Manonmanisam Sundaranar University ,Tirunelveli | Examiner | ||
| 9 | ?Brand Value Co-Creation: Consumer Engagement in Online Brand Community as an Antecedent to Brand Evangelism? | Simra Mujahid, | Christ University | Examiner | ||
| 10 | A Study on Price Behaviour of Small, Mid and Large Cap stocks during covid 19 pandemic and pre pandemic period ? Empirical evidence from Indian market. | J. SAHAYA SHABU | Christ University | Examiner | ||
| 11 | A Comprehensive study of Adoption Behaviour of EduTech Products in Higher Education: Study of user perspective | LATHA JOSEPH | Christ University | Supervisor | Ongoing | June 2024 |
Patents
| Sl.No. | Title of Invention | Inventor(s) | Filing Date |
| 1 | Medical Waste Treatment Device | ILA ANAND,ABHINAV PRIYADARSHI TRIPATHI,GAURAV DAWAR,YOGESH MURTI | 07-Dec-2021 |
| 2 | Execution of Green Supply Chain Management Analysis | ABHINAV PRIYADARSHI TRIPATHI,ANJU TRIPATHI ASSISTANT PROFESSOR,KULDEEP SHIVPRASAD SHARMA ASSISTANT PROFESSOR,VISHAKHA ABHAY GAIDHANI ASSISTANT PROFESSOR,CA.KAJAL SANTOSH VADHRYA HOD AND ASSISTANT PROFESS,RAJU NATHU CHAUHAN ASSISTANT PROFESSOR,SANTOSH KALUMAL VADHRYA ASSISTANT PROFESSOR,BHALCHANDRA BALKRISHNA BITE ASSISTANT PROFESSOR ,HARISH B.BAPAT, PROFESSOR & DEAN,R. VINOTH, TEACHING ASSISTANT (PBG),RICHA GOEL, ASSISTANT PROFESSOR,MAKARAND UPADHYAYA, ASSOCIATE PROFESSOR | 10-Oct-2021 |
Workshop/FDP/Training programme
| Sl.No. | Name of the Workshop/FDP/Training programme | Name of Organiser | Level | Role | Date |
| 1 | Grant Writing & Management | Christ University, | National | Participant | 29/10/2025 |
| 2 | Lexicometric Analysis Approach for SLR Using IRaMuTeQ | Koach Scholar, Koach Scholar | National | Participant | 26/10/2025 |
| 3 | Innovating Research & Pedagogy: Interdisciplinary Frontiers in Management and Law | Christ University, | Regional | Organiser & Participant | 13/10/2025 |
| 4 | Innovating Research & Pedagogy: Interdisciplinary Frontiers in Management and Law | Christ University, | Regional | Organiser & Participant | 13/10/2025 |
| 5 | Marketing Engineering & Analytics using OpenAI Applications.? | Bharathidasan Institute of Management (BIM), & 6thQResearchH LLP (Research-Shiksha), Bharathidasan Institute of Management | International | Participant | 01/10/2025 |
| 6 | Innovative Pedagogies, Educational Assessment & Interdisciplinary Approaches in Higher Education | MAHATMA HANSRAJ - MALAVIYA MISSION TEACHER TRAINING Centre (MH-MMTTC) Hansraj College, University of Delhi, Online | National | Invited Resource Person/Trainer | 15/09/2025 |
| 7 | Innovative Andragogy and Creative Practices in Higher Education | Teaching Learning Enhancement Cell (TLEC) CHRIST (Deemed to be University), Bangalore Bannerghatta Road Campus, | Participant | 12/09/2025 | |
| 8 | Guiding the Future | Christ University, | Participant | 16/06/2025 | |
| 9 | Teaching & Research for Tomorrow: Innovation , Impact and Global Readiness | Christ University, | Institutional | Participant | 13/05/2025 |
| 10 | Innovative Pedagogies for Learner-Centric Classrooms | Christ University, | Institutional | Participant | 06/05/2025 |
| 11 | Demystifying the Grounded Theory Method | Jaipuria Institute of Management, Noida, Jaipuria Institute of Management, Noida | National | Participant | 29/04/2025 |
| 12 | Empowering Educators through Learner Centered Andragogies | Christ University, | Institutional | Invited Resource Person/Trainer | 26/04/2025 |
| 13 | Teaching & Assessment Strategies for Sustainable learning | Christ University, | National | Participant | 17/02/2025 |
| 14 | Teaching & Assessment Strategies for Sustainable learning | Christ University, | National | Participant | 17/02/2025 |
| 15 | Quality Improvement Program on Pedagogical Innovation in Management Education | Christ University, | Presenter | 21/11/2024 | |
| 16 | Editor's Meet | Jaipuria School of Business, | Participant | 13/07/2024 | |
| 17 | Development Program on Theory , Methods and Techniques | Christ University, | International | Participant | 01/07/2024 |
| 18 | Strategic Integration of Digital Innovations and AI in Education, Research and Professional Development | Christ University, | Institutional | Participant | 24/06/2024 |
| 19 | Data Analysis using R and NVIVO | Christ University, | National | Participant | 18/06/2024 |
| 20 | One-Week Faculty Development Programme on Strategies for Fostering Research Excellence | Jigyasa University Dehradun, Uttarakhand, | National | Invited Resource Person/Trainer | 27/05/2024 |
| 21 | - A 3-Day Research Workshop organised by Centre for Academic and Professional Support (CAPS) at CHRIST (Deemed to be University), Delhi NCR Campus, | Christ University, | Institutional | Participant & Presenter | 04/01/2024 |
| 22 | one-month online workshop on ?Structural Equation Modelling with SmartPLS 04? | Research Shiksha, India, | National | Participant | 16/12/2023 |
| 23 | Quality Assurance for Accreditations | Christ University, | Participant | 12/12/2023 | |
| 24 | Navigating the pathways of publishing in High-quality journals | Researcher Academy On Campus (ELSEVIER), | National | Participant | 07/08/2023 |
| 25 | Applications of Python in Business and Management | Christ ( Deemed to be University), Delhi - NCR, | Institutional | Participant | 01/07/2023 |
| 26 | FDP on Tech-savvy Educators:Embracing Digital Tools for Enhanced Teaching and Learning eing Good to Great | Christ ( Deemed to be University), Delhi - NCR, | Institutional | Participant | 21/06/2023 |
| 27 | Chat GPT&AI Hacks with MS-Office | Skill Nation, | International | Participant | 15/06/2023 |
| 28 | Workshop on Project Proposal Writing | Christ ( Deemed to be University), Delhi - NCR, | Institutional | Participant & Presenter | 03/09/2022 |
| 29 | "National Webinar on Bibliometric Analysis" , organized by Research Affairs Committee, Rajdhani College, University of Delhi | Rajdhani College, University of Delhi., | National | Participant | 13/08/2022 |
| 30 | FDP on Marketing Analytics | BPUT-Nodal Centre For Faculty Development and Training (NCFDT), | National | Participant | 31/07/2022 |
| 31 | FDP on Research Methodology | Rajdhani College, University of Delhi., | National | Participant | 04/07/2022 |
| 32 | FDP on Enhancing Teaching and Learning: The Journey from being Good to Great | Christ ( Deemed to be University), Delhi - NCR, | Institutional | Participant | 22/06/2022 |
| 33 | FDP on 'Meta-Analysis, Bibliometric Analysis and Systematic Literature Review' | Christ University, | Institutional | Organiser & Participant | 20/05/2022 |
| 34 | Basic Econometrics: Tools and Techniques | Planning Development Unit University of Allahabad, | National | Participant | 27/01/2022 |
| 35 | The Blockchain and Cryptocurrency Future in India | Fintech and Blockchain Association & Niti Tantra, | National | Participant | 23/01/2022 |
Awards/Achievements/Others
| Sl.No. | Name of the Awards/Achievements/Others | Description | Organisation | Month/ Year |
| 1 | Letter of Appreciation | IIMT, Delhi | 24 August 2022 | |
| 2 | Certificate of Appreciation | Certificate of Appreciation were given to those members who owns different criteria and successfully presented the same during the NAAC member visit to university | Christ University Delhi NCR Campus | 31 October 2022 |
| 3 | Expert committee member of question paper | I was been offered to get associated as expert member for setting of university question papers of Uttaranchal university, Dehradun | Uttaranchal University, Uttarakhand | 24 September 2022 |
| 4 | Best Research Paper | International Conference on Sustainable Development & Green Business Model | Asian Business School, Noida | 26 November 2022 |
| 5 | Key Note Speaker | International Conference on Inclusive Growth through Multidisciplinary Research ( ICIGMR - 2023) | RES ( Research Education Solutions) & Oxford College of Management | 05 September 2023 |
| 6 | Editorial Reviewer Board Member | Joined as a member of the Editorial Reviewer Board of Journal of IPEM , ISSN No: 0974-8903 | IPEM : Institute of professional Excellence & Management | 29 September 2023 |
| 7 | Head - Moderation Committee | FIIB (AACSB Accredited Institution) | FIIB New Delhi | 22 March 2024 |
| 8 | Session Chair | Session Chair during 10th GLRC 2025 | Amity University | 20 March 2025 |
| 9 | Second Best Research Paper Award | GLRC 2025 | Amity University | 21 March 2025 |
| 10 | f Question Paper-Setter for MBA Examination, 2024. | Sub:-Appointment of Question Paper-Setter for MBA 2nd Semester Examination, 2024. | Bihar Engineering University, Patna | 02 April 2025 |
| 11 | Appreciation Certificates | "ICSSR-sponsored International Conference on "Sustainable Business Practices and Innovative Models (ICSBPIM) ? 2025" | Christ University, NCR Campus | 25 April 2025 |
| 12 | Expert member on the Doctoral Committee (DC-1) for the PhD candidate, | Expert member on the Doctoral Committee (DC-1) for the PhD candidate, | Galgotias University | 30 May 2025 |
| 13 | Examiner for conducting the Pre-Ph.D. Viva-Voce Examination | Examiner for conducting the Pre-Ph.D. Viva-Voce Examination (https://www.jigyasauniversity.edu.in/) | Jigyasa Unversity | 20 August 2025 |
| 14 | Question Paper-Setter for B. Tech Examination, 2025. | Appointment of Question Paper-Setter for B. Tech 6th Semester Examination, 2025. | Bihar Engineering University, Patna | 03 November 2025 |
Consultancy
| Sl.No. | Faculties | Theme of Consultancy | Type |
| 1 | ABHINAV PRIYADARSHI TRIPATHI | Marketing, Outreach, Digital Presence, and channel Structuring for Former 2 Consumer Food Private Limited; Brand Name: "Harika" | Honorary |