Dr JACOB JOSEPH K
MA, MBA, PhD
ASSOCIATE PROFESSOR
MA, MBA, PhD
ASSOCIATE PROFESSOR
Articles in Journals
| Sl.No. | Title | Name of Journal / Vol. No. / Issue No. / Page Nos | ISSN No. | Date Published |
| 1 | Perception of Information and Communication Technology Tools among Small and Medium Enterprises in Bengaluru | Journal of Advnced Research in Dynamical & Control Systems / 12 / 01 / 715 - 721 | 1943-023X | 18-Dec-2019 |
| 2 | Customer Engagement ? A Literature Review | Xi'an Shiyou Daxue Xuebao (Ziran Kexue Ban)/Journal of Xi'an Shiyou University, Natural Sciences Edi / 54 / 10 / 487 - 499 | 1673-064X | 01-Oct-2021 |
| 3 | Influencer Marketing and Consumer Behaviour: A Systematic Literature Review | Vision / / / 1 - 20 | 0972-2629 | 21-Aug-2022 |
| 4 | Green Innovation, Pressure, Green Training, and Green Manufacturing: Empirical evidence from the Indian apparel export industry | The Scientific Temper / 14 / 2 / 294 - 302 | 0976-8653 | 10-May-2023 |
| 5 | A Systematic Review of Green Apparel Manufacturing | Environmental Research, Engineering and Management / 4 / 1 / 124 - 133 | 1392-1649 | 22-Dec-2023 |
| 6 | Enhancing authenticity and trust in social media: an automated approach for detecting fake profiles | Indonesian Journal of Electrical Engineering and Computer Science / 35 / 1 / 292 - 300 | 2502-4752 | 11-Jun-2024 |
| 7 | WOW Skin Science: strategic adaptation for responsible advertising | Emerald Emerging Markets Case Studies / 14 / 3 / - | 2045-0621 | 27-Aug-2024 |
| 8 | A Multi - criteria Decision - Making Approach for Prioritising Customer Churn Factors in OTT Video Platforms | Data Mining and Information Security / 1385 / / 603 - 618 | 2367-3370 | 02-Oct-2025 |
| 9 | A Fuzzy Logic Approach for Prioritizing Customer Retention Strategies in OTT Video Platforms | Springer Nature / 1445 / / 47 - 61 | 9789-8196-7139-7 | 02-Jan-2026 |
Books/ Book Chapter/Case Study
| Sl.No. | Title | Author Names(s) | ISBN No. | Month Year |
| 1 | TEMSCON-ASPAC 2023 | JEEVANANDA S,JACOB JOSEPH K | 979-835038465-9 | / |
| 2 | New Trends in Marketing and Consumer Science | MUDITA SINHA,ELANGOVAN N, JACOB JOSEPH K,NIKOLAOS SKLAVOUNOS, THEODORE K. TARNANIDIS | 9798369327548 | / |
| 3 | Leadership Action and Intervention in Health, Business, Education, and Technology | JACOB JOSEPH K,DARRELL NORMAN BURRELL | 979-836934289-3 | / |
| 4 | Smart Innovation, Systems and Technologies | KERENA ANAND,BINCY ANN BABU, ELANGOVAN N, JACOB JOSEPH K | 978-981-97-7716-7 | / |
| 5 | Smart Innovation, Systems and Technologies | KERENA ANAND,BINCY ANN BABU, ELANGOVAN N, JACOB JOSEPH K | 978-981-97-7716-7 | / |
| 6 | Lecture Notes in Networks and Systems | ELANGOVAN N,JACOB JOSEPH K, KERENA ANAND | 978-981967139-7 | / |
| 7 | Lecture Notes in Networks and Systems 1385 LNNS | ELANGOVAN N,BINCY ANN BABU, JACOB JOSEPH K, KERENA ANAND | 978-981966045-2 | / |
Participation in Seminars/Conferences/Symposium
| Sl.No. | Name of the Conference /Seminar /Symposium | Type of Program | Title of the Article | Role | Venue/Place | Date |
| 1 | SEMINARS | Administration ,Cluster Level | PRESENTER) | Kengeri Campus, Christ university, Bangalore | 15/01/2013 | |
| 2 | SEMINARS | Customer Perception Towards Puma | PRESENTER) | Christ University,Bangalore | 05/02/2013 | |
| 3 | SEMINARS | Customer Satisfaction in the Banking Industry: The International Bank of Quatar | PRESENTER) | Christ university, Bangalore | 05/02/2013 | |
| 4 | SEMINARS | Impact of branch of study of college students on their Entrepreneur skills- An empirical study | PRESENTER) | Karpagam University, Coimbatore | 05/02/2013 | |
| 5 | CONFERENCES | Effect of E-CRM on website services in Banks: A study with special reference to Public and Private Banks IBRI, Oman | PRESENTER) | VELS University,Chennai | 12/02/2013 | |
| 6 | CONFERENCES | Effect of E-CRM on Website Services in Banks: A study with special reference to private banks and public banks IBRI, Oman | PRESENTER) | VELS University,Chennai | 22/02/2013 | |
| 7 | CONFERENCES | A study on purchase Behavior towards Khadi products with special reference to Madurai district, Tamil Nadu | PRESENTER) | Sivakashi | 26/03/2013 | |
| 8 | SEMINARS | Impact of Experimental Marketing Vs Conventional Marketing | PRESENTER) | Christ University, Bangalore | 18/05/2013 | |
| 9 | SEMINARS | Impact of Referral Marketing on the small and Medium Scale firms in Bangalore | PRESENTER) | Christ University, Bangalore | 18/05/2013 | |
| 10 | SEMINARS | Organized and Unorganized Retailers Perception towards Government policy on FDI in Multi Brand retail sector, Bangalore | PRESENTER) | Christ University, Bangalore | 18/05/2013 | |
| 11 | D'Forum 2010-Envisioining Indian Management Though | PARTICIPANT) | CUIM, Kengeri Campus | 18/05/2013 | ||
| 12 | CONFERENCES | Microfinance in India: A Retrospect | PRESENTER) | CHRIST UNIVERSITY, BANGALORE | 31/01/2014 | |
| 13 | SEMINARS | EMERGENCE OF VIRAL MARKETING | PRESENTER) | DHANRAJ BAID JAIN COLLEGE, CHENNAI | 31/01/2014 | |
| 14 | SEMINARS | RETAIL INDUSTRY IN INDIA- GROWTH, OPPORTUNITIES AND CHALLENGES | PRESENTER) | DHANRAJ BAID JAIN COLLEGE, CHENNAI | 31/01/2014 | |
| 15 | Contomporary Research Methods in Management | PARTICIPANT) | CU Academic Staff College and Department of Management Studies | 04/07/2014 | ||
| 16 | SEMINARS | Performance management in Indian Retail Sector | PRESENTER) | Chennai | 04/07/2014 | |
| 17 | CONFERENCES | Implications of company policies to the Internal Branding of an Organization with special reference to Chess Management Pvt. Ltd | PRESENTER) | Bangalore | 09/01/2015 | |
| 18 | CONFERENCES | Emergence of retailing | PRESENTER) | Sri krishna Arts And Science College,Coimbatore | 04/03/2015 | |
| 19 | CONFERENCES | Crisis Leadership-A trigger for change | PRESENTER) | SRM University,Coimbatore | 07/03/2015 | |
| 20 | Worshop on paper writing | PARTICIPANT) | IIT Madras | 05/10/2015 | ||
| 21 | SEMINARS | The impact of workload and autonomy on personal effectiveness of college teachers of higher education. | PRESENTER) | Dindigal | 13/01/2016 | |
| 22 | CONFERENCES | Customers' Perception towards Purchasing Jewellery with special reference to Navarathan Jewellery, Bengalureu. | PRESENTER) | Bengaluru | 04/03/2016 | |
| 23 | CONFERENCES | Factors Influencing Customer decision in purchasing residential property in Bengaluru. | PRESENTER) | Bengaluru | 04/03/2016 | |
| 24 | International Conferrence on Emerging Trends in BUsiness | CONFERENCES | MODERATOR) | Bangaore | 16/02/2017 | |
| 25 | nternational Conferrence on Emerging Trends in BUsiness | CONFERENCES | A Literature Review on Influence of Behavioural Re targeting on consumer purchase intentions in online retail stores | PRESENTER) | Bangaore | 16/02/2017 |
| 26 | nternational Conferrence on Emerging Trends in BUsiness | CONFERENCES | Potential of electric Vehicles in Indian Markets | PRESENTER) | Bangalore | 16/02/2017 |
| 27 | Conferrence on Emerging Trends in BUsiness | CONFERENCES | Customer satisfaction towards Parachute Hair care with specific reference to FMCG market of Udaipur | PRESENTER) | Bangalore | 16/02/2016 |
| 28 | Conferrence on Emerging Trends in BUsiness | CONFERENCES | The impact of Green marketing on consumer buying Behaviour in Automobile sector | PRESENTER) | Bangalore | 16/02/2017 |
| 29 | Conferrence on Emerging Trends in BUsiness | CONFERENCES | Customer Satisfaction in the retail chain | PRESENTER) | Bangalore | 16/02/2017 |
| 30 | Conferrence on Emerging Trends in BUsiness | Impact of Flash Sale promotions on millenials with reference to Snap Fitness | PRESENTER) | Bangalore | 16/02/2017 | |
| 31 | International Conferences on Management Challenges and Trends in the Digital Era | SEMINARS | Conceptual Framework on the Influence of Behavioural Retargeting on consumer Purchase Intentions in Online Retail Stores | PRESENTER) | Narsee Monjee Institute of management StudiesHyderabad | 17/01/2017 |
| 32 | International Conference on Emerging Trends in Business 2017 (ICETB 2017) | CONFERENCES | A Literature Review on Influence of Behavioural Retargeting on Consumer Purchase Intentions in Online Retail Stores | PRESENTER) | Bengaluru | 16/02/2017 |
| 33 | National Conference on Emerging Trends in Business 2018 (NCETB 2018) | CONFERENCES | The Impact of Brand Post Strategy and Social Media Engagement on Customer Loyalty | PRESENTER) | Bengaluru | 19/02/2018 |
| 34 | National Conference on Emerging Trends in Business 2018 (NCETB 2018) | SEMINARS | Impact of Celebrity Endorsement towards the Buying Behavior of Smartphones in Bengaluru City | PRESENTER) | Bengaluru | 19/02/2018 |
| 35 | Seminar on Emerging Trends in Business | SEMINARS | Impact of Risk Perception on Purchase Intention in C2C E-Commerce based on Gender Groups | PRESENTER) | Bengaluru | 22/02/2018 |
| 36 | Seminar on Emerging Trends in Business | SEMINARS | Customer Perception and Preference towards Online Grocery Shopping | PRESENTER) | Bengaluru | 22/02/2018 |
| 37 | International Conference on changing Business Landascape | CONFERENCES | MODERATOR) | Christ (Deemed to University) | 06/02/2019 | |
| 38 | ICEMBM 2019 (Emerging Trends in Modern Business and Management ) | CONFERENCES | Emotional Intelligence of Women, IT Professionals in Bangalore | PRESENTER) | SASTRA Deemed to be UniversityThanjavur | 01/03/2019 |
| 39 | International Conference | CONFERENCES | The role of Home Influencers on Consumer Purchase Intentions during Global Pandemic: A uses and Gratification Approach, mediating effects of consumer Engagements | PRESENTER) | Bangalore | 06/08/2021 |
| 40 | Le novità 2K21 | CONFERENCES | Innovative Management Practices Post Covid- Trends & Challenges | PRESENTER) | Musaliar Institute of Management, PathanamthittaPathanamthitta | 21/10/2021 |
| 41 | Virtual National Marketing Conference | CONFERENCES | Marketing Paradigm, Post COVID- 19 | KEYNOTE_SPEAKER) | Online | 20/01/2022 |
| 42 | Negotiation Landscape in COVID-19 World: Work and Career Perspective? by Dr Paul Hong | SEMINARS | PARTICIPANT) | Online | 28/08/2020 | |
| 43 | The International Conference on the Impact of Covid-19 on the Economy and Society 10-12 October 2022 | CONFERENCES | Social media influencers? Covid 19 awareness campaigns-effect on brand awareness: A conceptual study | PRESENTER) | The OCCI Research Chair for Economic Studies, Humanities Research Center, Sultan Qaboos University, MuscatSultan Qaboos University, Muscat | 10/10/2022 |
| 44 | International Conference on Emerging Trends in Business & Management | CONFERENCES | Determinants of customer churn in the over-the-top video platforms: A conceptual Model | PRESENTER) | SSN School of ManagementKalavakkam, Tamil Nadu, India | 24/02/2023 |
| 45 | First international Conference on Trade openness, Economic Development and Economic Sustainability | CONFERENCES | Privacy research: Knowledge and drive | PRESENTER) | KUSOMOnline | 07/03/2023 |
| 46 | 4th International Conference on ?Innovation, Technology and Sustainability: Shaping the future of Business and Society | CONFERENCES | Trust and Privacy in Social Media | PRESENTER) | Welingkar Institute of Management Development and Research (WeSchool), BengaluruOnline | 16/03/2023 |
| 47 | International Conference on ESG | CONFERENCES | Current Trends and Challenges in Green Apparel Supply Chain Management | PRESENTER) | Ramaiah Instute of ManagementBangalore | 27/06/2023 |
| 48 | Meedia Meet 2023 | SEMINARS | Securing the Future: OTT Platform Strategies for Sustainable Growth | PRESENTER) | Bangalore | 07/09/2023 |
| 49 | International Student Research Conference, ISRC 2024 | CONFERENCES | PARTICIPANT) | Westford University College, UAE.Westford University College, UAE. | 11/12/2024 | |
| 50 | 3rd International Conference on Sustainable Computing and Smart Systems (ICSCSS 2025) | CONFERENCES | Research on Digital Privacy: Current state and future prospects | PRESENTER) | Hindusthan College of Engineering & TechnologyCoimbatore | 20/08/2025 |
| 51 | 7th International Marketing Conference on Technology and Transformation in Marketing: Advancing Purpose, Performance, and Personalisation for Impact | CONFERENCES | Role of Micro-Influencers in Driving Sustainable Food Purchase Intention in India: A Systematic Literature Review | PRESENTER) | sdmimd | 23/01/2026 |
| 52 | 7th International Marketing Conference on Technology and Transformation in Marketing: Advancing Purpose, Performance, and Personalisation for Impact | CONFERENCES | An Integrated Analysis of Emotional Determinants of Consumer Brand Affection Across Brand Categories | PRESENTER) | sdmimd | 23/01/2026 |
| 53 | 7th International Marketing Conference on Technology and Transformation in Marketing: Advancing Purpose, Performance, and Personalisation for Impact | CONFERENCES | A Comprehensive Study of Brand Identity-Perception Misalignment and its Influence on Consumer Trust and Loyalty in India's Quick Commerce Sector | PRESENTER) | sdmimd | 23/01/2026 |
| 54 | XENOVA '26 | CONFERENCES | Dynamic Pricing Intensity and Brand Loyalty through Perceived Price Fairness and Brand Equity in the Indian E-Commerce Industry among Gig Workers | PRESENTER) | CHRIST (Deemed to be University) | 27/02/2026 |
| 55 | XENOVA '26 | CONFERENCES | Exploring brand love through emotional, sensory and nostalgic pathways | PRESENTER) | CHRIST (Deemed to be University) | 27/02/2026 |
| 56 | XENOVA '26 | CONFERENCES | Consumer Readiness for Legacy Personal Care Brand Modernization: Gen Z Perceptions, Brand Attachment, and Purchase Intent | PRESENTER) | CHRIST (Deemed to be University) | 27/02/2026 |
| 57 | XENOVA '26 | CONFERENCES | Impact of Omni channel Loyalty Programs on Customer Engagement and Retention in Indian Retail Chains | PRESENTER) | CHRIST (Deemed to be University) | 27/02/2026 |
| 58 | XENOVA '26 | CONFERENCES | Colour, lighting and perceived luxury: Spatial colour efficacy in perception of luxury in retail | PRESENTER) | CHRIST (Deemed to be University) | 27/02/2026 |
Invited Talks
| Sl.No. | Titel of the Program | Name of the Program | Date | Name of the Institution |
| 1 | Empathy and active listening | Seminar for students ( Invited Talks) | 09/07/2013 | Osteen College |
| 2 | Marketing Policy and Management: An Overview | Seminar on Strtergic Management | 17/03/2014 | Saintgits College of Applied Sciences |
| 3 | Empathy, active listening and commitment | Faculty Development programme | 20/05/2015 | Christ Central School Tiruvalla, Kerala |
| 4 | The New Normal Marketing | 01/08/2020 | TIPS School of Management | |
| 5 | Empathy and active Listening | 09/04/2021 | RNS Global University | |
| 6 | Opportunities and challenges of Rural Marketing in India | Guest Talk | 19/12/2022 | Jayaraj Annapakiam College for Women |
| 7 | Storytelling in marketing | Special Invited Talk | 18/07/2025 | St. Joseph's College, Thiruthirapalli |
MPhil/PhD Guided/Adjudicated
| Sl.No. | Title | Name of Student | Institution | Role | Status | Month Year |
| 1 | Role of Persuasion Knowledge in Shaping Consumers' Purchase Intention in the Sponsorship Disclosure and Influencer-Brand Congruence Contexts | ASWATHI K V | Christ University | SUPERVISOR | Awarded | July 2025 |
| 2 | . | SUJAY C | Christ University | SUPERVISOR | Ongoing | July 2023 |
| 3 | IMPACT OF GREEN MANUFACTURING ON APPAREL MANUFACTURING INDUSTRY | SWETA JAIN | Christ University | SUPERVISOR | Awarded | May 2025 |
Research Project
| Sl.No. | Name of the Research Project | Investigator(s) | Sponsors | Internal/External |
| 1 | Institutional Pressures on ICT adoption among small and medium enterprises in Bengaluru | JACOB JOSEPH K | Internal |
Workshop/FDP/Training programme
| Sl.No. | Name of the Workshop/FDP/Training programme | Name of Organiser | Level | Role | Date |
| 1 | Creating Entrepreneurial organisations | IIMA, IIMA | Participant | 05/11/2025 | |
| 2 | Teaching & Research for Tomorrow: Innovation, Impact and Global Rediness | School of Business and Management, | Institutional | Participant | 13/05/2025 |
| 3 | Demystifying AI and Case Study writing for Business Educators | School of Business and Management(MBA), | Institutional | Participant | 01/06/2024 |
| 4 | Design The Thinking Workshop | School of Design Thinking, | National | Participant | 08/01/2024 |
| 5 | Faculty Development Programme 2023 | SBM, | Institutional | Participant & Presenter | 19/06/2023 |
| 6 | QIP | CHRIST University, | Participant | 02/03/2021 | |
| 7 | webinar | NIDM, | International | Participant | 20/09/2020 |
| 8 | webinar | , | Institutional | Participant | 09/07/2020 |
| 9 | webinar | , | Institutional | Participant | 30/06/2020 |
| 10 | QIP | Academic Staff College, | Participant | 22/04/2020 | |
| 11 | Coursera | Coursera, | International | Participant | 01/04/2020 |
| 12 | FDP- Innovative Teaching Pedagogy | TIPS School of Management, TIPS School of Management, Coimbatore | Institutional | Invited Resource Person/Trainer | 04/01/2020 |
| 13 | Guest lecture Series | TIPS School of Management, TIPS School of Management, Coimbatore | Invited Resource Person/Trainer | 24/08/2019 | |
| 14 | Skillful Interpersonal Communication At Work | ICFAI Business School, ICFAI Business School | National | Participant | 29/07/2019 |
| 15 | Rubrics Intergration in Class Rooms | Media Studies and IT Services, | Institutional | Participant | 19/06/2019 |
| 16 | FDP | Christ Academy Institute of Advanced Studies, Bangalore, Christ Academy Institute of Advanced Studies, Bang | Institutional | Invited Resource Person/Trainer | 17/06/2019 |
| 17 | Developing Academic Ecosystem: Pedagogic Practices and Research Culture | Academic Staff College, | Participant | 20/05/2019 | |
| 18 | Principles of Operations Management | ICFAI Business School, ICFAI Business School | National | Participant | 08/04/2019 |
| 19 | Google Classroom | CHRIST (Deemed to be University), | Institutional | Participant | 16/11/2018 |
| 20 | 21st Century Professional Development Skills | CHRIST (Deemed to be University), | Participant | 19/05/2018 | |
| 21 | Commodity Market-Current Trends and Challenges | Dept. of Management Studies, | Institutional | Participant | 08/12/2017 |
| 22 | Faculty Knowledge programme | IBS, | National | Participant | 21/07/2017 |
| 23 | Case base Teaching,writing and Publication | Christ Institute of Management, Lavasa, Pune, | National | Participant | 15/07/2017 |
| 24 | Teaching,learning and evaluation | CU Academic Staff College, | Participant | 22/05/2017 | |
| 25 | Leadership | CSA Christ university, | Presenter | 17/05/2017 | |
| 26 | Research, publication, Writing paper, and Project Proposal. | CU-Academic Staff College, | Institutional | Organiser & Presenter | 23/09/2016 |
| 27 | Workshop on case writing | IIT Madras, | National | - | 12/09/2015 |
| 28 | Worshop on Proposal Writing Skills | IIT Madras, | National | - | 12/09/2015 |
| 29 | Integrating quality into mangement education through Research | CU Academic staff college, | - | 14/04/2015 | |
| 30 | Two Days worshop on Case writing | School of Management, Sri Krishna Instutions, Coimbatore, | National | - | 06/02/2015 |
| 31 | Contemporary Research Methods in Management | CU-Academic Staff college and Department of Management Studies, | - | 17/03/2014 | |
| 32 | SCIENCE AND TECHNOLOGY CHALLENGES FOR PROMOTING INNOVATIVE RESEARCH AND DEVELOPMENT | Christ University, | National | - | 20/12/2013 |
| 33 | FDP | Deanary of Commerce and Management, | Institutional | - | 01/10/2013 |
| 34 | Leadership Simulation Workshop | Paradigm Knowledge Solutions, | Regional | - | 18/03/2013 |
| 35 | Workshop- When your Brand is your Business- B2B Branding | We school, Bangalore /Hans Seidel Germany/ FICCI, | National | - | 13/11/2009 |
| 36 | Workshop-Research Methodology and Project Guidance | St. Claret College, Bangalore-13, | National | - | 25/02/2009 |
| 37 | Research Business Techniques | Department of Management Studies, Christ university,Bangalore, | Institutional | - | - |
| 38 | Workshop on Publication and getting published | Christ University, bangalore, | Institutional | - | - |
| 39 | Effective Speaking | Christ University , Bangalore, | Institutional | - | - |
Awards/Achievements/Others
| Sl.No. | Name of the Awards/Achievements/Others | Description | Organisation | Month/ Year |
| 1 | Coursera | Crafting an effective writer (Statement of accomplishment with distincton | English Department, MT.Sanjacinto College | 10 November 2014 |
| 2 | Life Time Achievrment Award, Mayas Academic Excellence Awards | Mayas Academic Excellence Awards, December 22, 2019, organized by Mayas Publication | Mayas Publication, Mayas Research and Earning (OPC), Emperor Group of Journals | 22 December 2019 |
| 3 | Life Time Achievement Award | CHRIST University | 31 December 2019 | |
| 4 | Member of BOS | Member of Board of Studies in Department of Management at St. Claret's College Autonomous for the Academic year 2024-25 to 2026-27 | St. Claret College Autonomous | 31 August 2024 |
| 5 | BOS member | BOS meeting attended on July 11,2025 for their MBA Programme | St. Claret College, bangalore | 11 July 2025 |
| 6 | Resource person for faculty development programme | Centre for Executive Education | 13 August 2025 |