Dr MANASA NAGARAJA
MCA, PhD
ASSISTANT PROFESSOR
MCA, PhD
ASSISTANT PROFESSOR
Articles in Journals
| Sl.No. | Title | Name of Journal / Vol. No. / Issue No. / Page Nos | ISSN No. | Date Published |
| 1 | CRM Practices in Private Commercial Banks, Influencing Long Term Relationship and Customer Centric Holistic Approach | Nanotechnology Perceptions / 20 / 55 / 959 - 966 | 1660-6795 | 09-Aug-2024 |
| 2 | Financial analytical usage of cloud and appropriateness of cloud computing for certain small and medium-sized enterprises | American Institute of Physics / / / - | 0094-243X | 04-Nov-2024 |
| 3 | Evaluation of machine and deep learning models for utility mining-based stock market price predictions | American Institute of Physics / / / - | 0094243X | 04-Nov-2024 |
Books/ Book Chapter/Case Study
| Sl.No. | Title | Author Names(s) | ISBN No. | Month Year |
| 1 | 2023 4th International Conference on Computation, Automation and Knowledge Management, ICCAKM 2023 | DAVID WINSTER PRAVEENRAJ D,LAKSHMI S R, MANASA NAGARAJA,INSTITUTE OF ELECTRICAL AND ELECTRONICS ENGINEERS | 979-835039324-8 | / |
| 2 | International Conference for Technological Engineering and its Applications in Sustainable Development, ICTEASD 2023 | MANASA NAGARAJA,MEGHA PANDEY, PRIYA VINOD, SHRINIVAS,HUSAIN SAIF, INSTITUTE OF ELECTRICAL AND ELECTRONICS ENGINEERS, JEYALAXMI M, MULTANI FAIM, RITWIKA S | 979-835033647-4 | / |
| 3 | International Conference on Communication, Computer Sciences and Engineering, IC3SE 2024 | MANASA NAGARAJA,LAKSHMI S R,OTHERS | 979-835036684-6 | / |
| 4 | Artificial Intelligence in peace, Justice , and strong Institutions | LAKSHMI S R,MANASA NAGARAJA,IGI GLOBAL | ISBN13: 9798369393956ISBN13 Softcover: 97983693939 | / |
| 5 | Artificial Intelligence in peace, Justice , and strong Institutions | LAKSHMI S R,MANASA NAGARAJA,IGI GLOBAL | 13: 9798369393956|ISBN13 Softcover: 9798369393 | / |
| 6 | Role of digital marketing tactics in enhancing financial performance in e-commerce enterprises | MANASA NAGARAJA,LAKSHMI S R,IGI GLOBAL | 979-836939397-0, 979-836939395-6 | / |
Participation in Seminars/Conferences/Symposium
| Sl.No. | Name of the Conference /Seminar /Symposium | Type of Program | Title of the Article | Role | Venue/Place | Date |
| 1 | National level webinar on "Impact of Moratorium on financial markets and Tax System" | SEMINARS | PARTICIPANT) | Jnana Jyothi Evening Degree CollegeBengaluru | 05/06/2020 | |
| 2 | National webinar on "E-Resources for Research in Management" | SEMINARS | PARTICIPANT) | Dr. N.S.A.M. First grade collegeBangalore | 03/06/2020 | |
| 3 | IQAC organised national webinar on Environmental Issues and Climate Change in COVID 19 Scenario | SEMINARS | PARTICIPANT) | Tumkur UniversityTumkur | 02/06/2020 | |
| 4 | National Webinar on Essence of Research and its Facets | SEMINARS | PARTICIPANT) | R.V. Educationa InstitutionBangalore | 09/06/2020 | |
| 5 | Webinar on "MSME Benefits and Salient Features of Atmanirghar PAckages" | SEMINARS | PARTICIPANT) | Mount Carmel CollegeBangalore | 26/05/2020 | |
| 6 | Online webinar on Impact of banking and financial sector in the post covid 19 economy | SEMINARS | PARTICIPANT) | Kristu Jayanti Collegebangalore | 19/05/2020 | |
| 7 | Managing evolving trends of Indian economy - A new outlook | CONFERENCES | Corporate Social Responsibility - Challenges and Prerequisites | PRESENTER) | Sambhram Academy of management studiesTumkur | 24/11/2017 |
| 8 | Advances in collaborative research | CONFERENCES | PARTICIPANT) | University of MysoreMysore | 25/06/2016 | |
| 9 | Issues and challenges of commerce and management | CONFERENCES | Trends and Patterns of investment affecting the investment decisions of Retail Investors. | PRESENTER) | St. Claret Collegebangalore | 20/10/2015 |
| 10 | National conference on contemporary issues in global business | CONFERENCES | Ethnic marketing and its implication on the minority ethnic audiences. | PRESENTER) | Don Bosco institute of technologyBangalore | 01/08/2013 |
| 11 | Management is managing the environment | SEMINARS | PARTICIPANT) | Sambhram Academy of Management Studiesbangalore | 09/09/2018 | |
| 12 | Inclusive growth and microfinance Access | SEMINARS | PARTICIPANT) | Sambhram School of Managementbangalore | 04/04/2013 | |
| 13 | Futuristic trends in markeging | CONFERENCES | PARTICIPANT) | Acharya Institute of Technologybangalore | 30/03/2012 | |
| 14 | FINSER 2012 | CONFERENCES | PARTICIPANT) | Acharya Institute of Graduate Studiesbangalore | 12/12/2012 | |
| 15 | International Conference | CONFERENCES | PARTICIPANT) | Acharya Institute of Graduate Studiesbangalore | 01/08/2013 | |
| 16 | Human Rights and Gender Issues | SEMINARS | PARTICIPANT) | GFGC, VijaynagarBangalore | 02/02/2011 | |
| 17 | India Inc: Challenges and Opportunities | CONFERENCES | PARTICIPANT) | Don Bosco Institute of Bio-Sciences and Management StudiesBangalore | 03/01/2011 | |
| 18 | New Age Banking in India : Issues and Challenges | CONFERENCES | PARTICIPANT) | Tumkur UniversityBangalore | 25/04/2015 | |
| 19 | Emerging Indian Scenario - Harnessing the opportunities | CONFERENCES | PARTICIPANT) | Sai Vidya Institute of technology | 06/02/2015 | |
| 20 | Role of women in Achieving a Sustainable Future - An Economic Perspective | CONFERENCES | PARTICIPANT) | Adarsh Group of InstitutionsBangalore | 15/03/2013 | |
| 21 | Convergence and cross - currents in management and information technology | SEMINARS | PARTICIPANT) | Sheshadripuram first grade collegebangalore | 14/02/2013 | |
| 22 | contemporary issues in business and management - challenges and opportunities | CONFERENCES | PARTICIPANT) | Sheshadripuram academy of business studiesbangalore | 23/02/2013 | |
| 23 | Karnataka as global tourist destination - challenges and opportunities | SEMINARS | PARTICIPANT) | Maharanis arts, commerce and management college for womenbangalore | 03/02/2012 | |
| 24 | Knowledge economy paradigm - panacea for organisations high performance | SEMINARS | PARTICIPANT) | Soundarya institute of management and science | 03/03/2012 | |
| 25 | International Conference on Advances in Computer Engineering, Communication Systems and Business Development (ICACECSBD-2024) | CONFERENCES | Financial Analytical Usage of Cloud and Appropriateness of Cloud Computing for Certain Small and Medium-Sized Enterprises | PRESENTER) | G H Raisoni Institute of Engineering and Technology NagpurNagpur | 15/03/2024 |
| 26 | International conference on Advanced Communication, Energy and Big data | CONFERENCES | Evaluation of machine and deep learning models for mining- based stock market predictions | PRESENTER) | G H Raisoni institute of Engineering and Technologynagpur | 15/03/2024 |
| 27 | International Conference on Communication, Computer Science and Engineering (IC3SC - 2024) | CONFERENCES | Examining the Impacts and Obstacles of AI-Driven Management in Present-Day Business Contexts | PRESENTER) | AMITY UniversityAmity University Uttar Pradesh, Greater Noida Campus | 09/05/2024 |
| 28 | International Conference on SDG : Next Gen Computing and Business Innovation | CONFERENCES | Financial Innovation for the SDGs : A Conceptual Analysis of Mobile Money and Green Fintech for Inclusive Growth. | PRESENTER) | Sambhram Academy of Management Studies, BangaloreSambhram Academy of Management Studies, Bangalore | 12/08/2025 |
| 29 | National Conference AIBS 2025 | CONFERENCES | Leveraging Artificial Intelligence for Enhanced ESG Investment Strategies : A Global Perspective. | PRESENTER) | Aditya Institute of Management Studies and ResearchAIMS, Yelahanka Bangalore. | 17/10/2025 |
| 30 | wo-Day International Conference DMCMICS 2025 | CONFERENCES | Impact of Digital marketing strategies on Financial performance with reference to e commerce companies | PRESENTER) | Anjum Institute of Technology and Management | 03/06/2025 |
| 31 | wo-Day International Conference DMCMICS 2025 | CONFERENCES | Artificial Intelligence Applications in Financial Management and Risk Forecasting | PRESENTER) | Anjum Institute of Technology and Management | 03/06/2025 |
| 32 | IEPFA - NCAER Investors Education and Protection Annual Conference 2025-26 - "Investors education strategies for VIKSIT Bharat : Challenges and Way Ahead in the Digital Era" | CONFERENCES | IEPFA - NCAER Investors Education and Protection Annual Conference 2025-26 - "Investors education strategies for VIKSIT Bharat : Challenges and Way Ahead in the Digital Era" | PARTICIPANT) | CHRIST (Deemed to be University)Bangalore | 17/11/2025 |
Invited Talks
| Sl.No. | Titel of the Program | Name of the Program | Date | Name of the Institution |
| 1 | Awareness and A talk on Financial Literacy and Insurance scheme for rural women | Orientation and A talk on Financial Literacy and Insurance scheme for rural women | 28/07/2025 | Hurulichikalli Village Panchayat, Hesaraghatta, Bangalore 560088. |
| 2 | Orientation and A talk on Financial Literacy and Women Wellbeing | Orientation and A talk on Financial Literacy and Women Wellbeing | 19/07/2025 | Kasaghattapur Village Panchayat, Hesaraghatta, Bangalore 560088. |
| 3 | Women Wellness Session for House Keeping Staff | Women Wellness Session for House Keeping Staff | 28/06/2025 | Nexus Commons, Block A, Christ University, YPR Campus |
| 4 | Digital Pedagogy on "Empowering Teachers with ICT Tools and enhancing learning outcomes" | Awareness Program | 25/08/2025 | SB College of Management Studies, Yelahanka, Bangalore. |
Patents
| Sl.No. | Title of Invention | Inventor(s) | Filing Date |
| 1 | IOT BASED WEIGHING SCALE MACHINE | LAKSHMI S R, MANASA NAGARAJA | 29-Nov-2023 |
| 2 | IOT BASED WEIGHING SCALE MACHINE | LAKSHMI S R, MANASA NAGARAJA | 02-Nov-2023 |
| 3 | IOT BASED WEIGHING SCALE MACHINE | LAKSHMI S R, MANASA NAGARAJA | 29-Dec-2023 |
| 4 | Industrial Financial Management Computer Digital System | LAKSHMI S R, MANASA NAGARAJA, ROOPA M B | 10-Aug-2024 |
Research Project
| Sl.No. | Name of the Research Project | Investigator(s) | Sponsors | Internal/External |
| 1 | Impact of ESG (Environmental, Social, and Governance) Factors on Financial Performance, Investment Decision-Making and sustainability of Medium Small Micro Enterprises (MSMEs) in Bangalore City | MANASA NAGARAJA | Internal |
Workshop/FDP/Training programme
| Sl.No. | Name of the Workshop/FDP/Training programme | Name of Organiser | Level | Role | Date |
| 1 | Own the Stage: Stage Etiquette and Drafting an Emcee Script | CAPS, Christ University, | Institutional | Participant | 13/10/2025 |
| 2 | Understanding Gen Z and Classroom Interaction organised by the Centre for Academic and Professional Support | CAPS, Christ University, | Institutional | Participant | 13/10/2025 |
| 3 | ICT Tools used in Teaching and Learning Pedagogy | SB College of Management Studies, SB College of Management Studies | Institutional | Invited Resource Person/Trainer | 25/08/2025 |
| 4 | "Bloomberg Terminal: Gateway to Global Finance and Financial Data" | CCRD, Christ University, | Institutional | Participant | 09/08/2025 |
| 5 | Case teaching and simulation androgogy | CCRD, Christ University, | Institutional | Participant | 26/05/2025 |
| 6 | Faculty Development Program | HRD, Christ University, | Institutional | Participant | 19/05/2025 |
| 7 | Financial Accounting Explained | Coursera Project Network, | International | Participant | 20/02/2025 |
| 8 | Introduction to CRM with HubSpot | Coursera Project Network, Coursera | International | Participant | 20/02/2025 |
| 9 | Business Analysis and Process Management | Coursera Project Network, Coursera | International | Participant | 19/02/2025 |
| 10 | Chat GPT for Beginners Save time with MS Excel | Coursera Project Network, Coursera | International | Participant | 19/02/2025 |
| 11 | Introduction to project management | Coursera Project Network, Coursera | International | Participant | 19/02/2025 |
| 12 | LinkedIn Optimisation | CHRIST University, | Institutional | Participant | 07/02/2025 |
| 13 | Investment Risk Management | Coursera Project Network, Coursera | International | Participant | 17/01/2025 |
| 14 | Stock Valuation with Dividend Discount Model | Coursera Project Network, Coursera | International | Participant | 17/01/2025 |
| 15 | Skill Training on Google Slide and CU presentation template | CHRIST University, | Institutional | Participant | 25/09/2024 |
| 16 | Workshop on Intelle tual PRoperty Rights | CHRIST University, | Institutional | Organiser & Participant | 08/04/2024 |
| 17 | Workshop on whole person education in higher education | CHRIST University, | National | Participant | 26/03/2024 |
| 18 | Skill Training on Google Site Management and Applications | CHRIST University, | Institutional | Participant | 07/03/2024 |
| 19 | Workshop on Mechanics of Commodity Markets | CHRIST University, | Institutional | Organiser & Participant | 17/01/2024 |
| 20 | Training on Google Form Eliminator/Limiter | CHRIST University, | Institutional | Participant | 07/12/2023 |
| 21 | Professional Development Program | Vidya Vikas Institute of Engineering and Technology, Mysuru, | International | Participant | 27/11/2023 |
| 22 | Faculty Orientation Program | Staff Development College, CHRIST University, | Participant | 19/09/2023 | |
| 23 | "Secure the future - Ideas to Intellectual property for business value" | CHRIST University, | Institutional | Invited Resource Person/Trainer | 25/08/2023 |
| 24 | Induction Program | Staff Development College, CHRIST University, | Regional | Participant | 18/08/2023 |
| 25 | FDP on "Scale Development in Social Science Research and Reporting" | REVA University, REVA University | National | Participant | 03/07/2023 |
| 26 | Financial Risk Management and Derivatives using MS Excel | CHRIST University, REVA University | National | Participant | 19/12/2022 |
| 27 | Advanced Research Methodology and Research Ethics | REVA University, REVA University | National | Participant | 10/10/2022 |
| 28 | Faculty Development Program | Sivananda Sarma Memorial RV College, Sambhram Academy of Management Studies | National | Participant | 27/05/2020 |
| 29 | Faculty Development Program on Outcome based education | inpods, Sambhram Academy of Management Studies | National | Participant | 18/05/2020 |
| 30 | Faculty Development Program | Indian Institute of Management Bangalore, Sambhram Academy of Management Studies | National | Participant | 07/03/2020 |
| 31 | Faculty Enrichment Program | Sambhram Academy of Management Studies, Sambhram Academy of Management Studies | National | Participant | 07/09/2019 |
| 32 | Faculty Enrichment Program | Sambhram Academy of Management Studies, Sambhram Academy of Management Studies | National | Participant | 06/02/2017 |
| 33 | Faculty Development Program | Bangalore institute of management studies, Bangalore institute of management studies | National | Participant | 08/12/2016 |
| 34 | Faculty Development Program | Acharya Institute of Technology, Acharya Institute of Technology | National | Participant | 10/05/2013 |
| 35 | Stock Market Operations | Acharya Institute of Graduate Studies, | National | Participant | 26/02/2012 |
Awards/Achievements/Others
| Sl.No. | Name of the Awards/Achievements/Others | Description | Organisation | Month/ Year |
| 1 | Life member of "A Commerce and Management Association for Industry Experts and Academic Professionals" | Life member of "A Commerce and Management Association for Industry Experts and Academic Professionals" | "A Commerce and Management Association for Industry Experts and Academic Professionals" Association | 12 January 2026 |
| 2 | WURI Award - Certificate of Appreciation | Certificate of Appreciation in recognition of contribution towards WURI Ranking 2026. | WURI | 07 May 2026 |