Faculty

Profile

Dr DAVID WINSTER PRAVEENRAJ D

MBA, PhD
ASSISTANT PROFESSOR

SCHOOL OF BUSINESS AND MANAGEMENT
BANGALORE CAMPUS
 Print Profile

Sl.No. Title Name of Periodical Periodicity Date
Sl.No. Title Name of Journal Date of Publication Volume No/Issue No/Page No
1 Cryptography: Advances in Secure Communication and Data Protection E3S Web of Conferences 10-Sep-2023 / / -

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) MELVIN VICTOR ,DAVID WINSTER PRAVEENRAJ D
Title of Article Cryptography: Advances in Secure Communication and Data Protection
Name of Journal E3S Web of Conferences
Volume No
Issue No
Page No -
URL https://www.edpsciences.org/en/
Indexing Agency Scopus
Date of Publication 10-Sep-2023
2 Exploring Explainable Artificial Intelligence for Transparent Decision Making E3S Web of Conferences 10-Sep-2023 / / -

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) MELVIN VICTOR ,DAVID WINSTER PRAVEENRAJ D
Title of Article Exploring Explainable Artificial Intelligence for Transparent Decision Making
Name of Journal E3S Web of Conferences
Volume No
Issue No
Page No -
URL https://www.edpsciences.org/en/
Indexing Agency Scopus
Date of Publication 10-Sep-2023
3 Design and Implementation of Smart Manufacturing Systems Through AR for Data‑Driven Digital Twin System SN Computer Science 31-Jul-2023 / / -

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) ASHOK J,J. ASHOK,N. ANIL KUMAR,DAVID WINSTER PRAVEENRAJ D,A. VINAY BHUSHAN,SWATHI EDEM
Title of Article Design and Implementation of Smart Manufacturing Systems Through AR for Data‑Driven Digital Twin System
Name of Journal SN Computer Science
Volume No
Issue No
Page No -
URL https://link.springer.com/journal/42979/volumes-and-issues
Indexing Agency Scopus
Date of Publication 31-Jul-2023
4 Implications of Lovemark Theory: A Study on Discreet Brands International Journal of Professional Business Review 25-Apr-2023 20 / / 477-491

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) MELVIN VICTOR ,DAVID WINSTER PRAVEENRAJ D,MEGHA PANDEY
Title of Article Implications of Lovemark Theory: A Study on Discreet Brands
Name of Journal International Journal of Professional Business Review
Volume No 20
Issue No
Page No 477-491
URL https://doi.org/10.47059/ml.v20i3.2932
Indexing Agency Scopus
Date of Publication 25-Apr-2023
5 Talent acquisition-artificial intelligence to manage recruitment E3S Web of Conferences 31-Mar-2023 376 / 376 (2023) 05001 / 2-8

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) HARIHARAN R,SUDHA E,DAVID WINSTER PRAVEENRAJ D,ASHOK J,VEDAPRADHA R
Title of Article Talent acquisition-artificial intelligence to manage recruitment
Name of Journal E3S Web of Conferences
Volume No 376
Issue No 376 (2023) 05001
Page No 2-8
URL https://www.e3s-conferences.org/articles/e3sconf/abs/2023/13/contents/contents.html
Indexing Agency Scopus
Date of Publication 31-Mar-2023
6 Algorithm trading and its application in stock broking services E3S Web of Conferences 31-Mar-2023 376 / / 1-10

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) HARIHARAN R,SUDHA E,DAVID WINSTER PRAVEENRAJ D,SHARATH AMBROSE,MEGHA PANDEY,VEDAPRADHA R
Title of Article Algorithm trading and its application in stock broking services
Name of Journal E3S Web of Conferences
Volume No 376
Issue No
Page No 1-10
URL https://www.e3s-conferences.org/articles/e3sconf/abs/2023/13/contents/contents.html
Indexing Agency Scopus
Date of Publication 31-Mar-2023
7 A Study on Customer Delight in Banking Revista Geintec-Gestao Inovacao E Tecnologias 07-Jun-2021 / / -

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) DAVID WINSTER PRAVEENRAJ D,E HARSHINI,R M ARUN PANDI
Title of Article A Study on Customer Delight in Banking
Name of Journal Revista Geintec-Gestao Inovacao E Tecnologias
Volume No
Issue No
Page No -
URL https://www.revistageintec.net/
Indexing Agency Web of Science
Date of Publication 07-Jun-2021
8 Exploring Consumer Reviews for Men's Fashion Accessories in Online Purchase Platforms Using Sentiment Analysis Revista Geintec-Gestao Inovacao E Tecnologias 02-Jun-2021 / / -

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) DAVID WINSTER PRAVEENRAJ D,K SUBRAMANI,R THIRUMURUGAN,S MANIKANDAN
Title of Article Exploring Consumer Reviews for Men's Fashion Accessories in Online Purchase Platforms Using Sentiment Analysis
Name of Journal Revista Geintec-Gestao Inovacao E Tecnologias
Volume No
Issue No
Page No -
URL https://www.revistageintec.net/
Indexing Agency Web of Science
Date of Publication 02-Jun-2021
9 E- Wallet ? a Technological Revolution in Digital India International Journal of Innovative Technology and Exploring Engineering 30-Sep-2019 / / 3870-3877

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) DAVID WINSTER PRAVEENRAJ D,R.SERANMADEVI,M.LATHA NATARAJAN
Title of Article E- Wallet ? a Technological Revolution in Digital India
Name of Journal International Journal of Innovative Technology and Exploring Engineering
Volume No
Issue No
Page No 3870-3877
URL https://www.ijitee.org/
Indexing Agency Scopus
Date of Publication 30-Sep-2019
10 Impact of shopper marketing on purchase decisions of information technology devices for personal use by Indian consumers Journal of Theoretical and Applied Information Technology 30-Jun-2014 / / -

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) DAVID WINSTER PRAVEENRAJ D,ASHOK J
Title of Article Impact of shopper marketing on purchase decisions of information technology devices for personal use by Indian consumers
Name of Journal Journal of Theoretical and Applied Information Technology
Volume No
Issue No
Page No -
URL https://www.jatit.org/
Indexing Agency Scopus
Date of Publication 30-Jun-2014
Sl.No. Title URL Subject Month Year
Sl.No. Type of Book Title Title of Book ISBN Month Year
Sl.No. Type of Book Title of Chapter/Article ISBN Month Year
1 Conference Proceedings Predictive Analytics for Stock Market Trends using Machine Learning 979-835039324-8 Mar 2024

Additional information

Type of Book Conference Proceedings
Type of Work Article
Sole Authored/Co Authored Co-Authored
Author Name (s) DAVID WINSTER PRAVEENRAJ D,MANASA N,LAKSHMI S R,INSTITUTE OF ELECTRICAL AND ELECTRONICS ENGINEERS
Title of Book 2023 4th International Conference on Computation, Automation and Knowledge Management, ICCAKM 2023
Title of Book/Chapter/Article/Case Study) Predictive Analytics for Stock Market Trends using Machine Learning
Month/Year Mar/2024
ISBN 979-835039324-8
Pages
Publishing Company/Institution IEEE
Indexing Agency Scopus
Level International publisher
2 Conference Proceedings Machine Learning for Smart School Selection and Admissions 979-835039324-8 Dec 2023

Additional information

Type of Book Conference Proceedings
Type of Work Article
Sole Authored/Co Authored Co-Authored
Author Name (s) DAVID WINSTER PRAVEENRAJ D,MELVIN VICTOR ,SUBRAMANI K,INSTITUTE OF ELECTRICAL AND ELECTRONICS ENGINEERS
Title of Book 4th International Conference on Computation, Automation and Knowledge Management, ICCAKM 2023Dubai
Title of Book/Chapter/Article/Case Study) Machine Learning for Smart School Selection and Admissions
Month/Year Dec/2023
ISBN 979-835039324-8
Pages
Publishing Company/Institution Institute of Electrical and Electronics Engineers
Indexing Agency Scopus
Level International publisher
3 Conference Proceedings Time Series Forecasting of Stock Market Volatility Using LSTM Networks 979-835039324-8 Dec 2023

Additional information

Type of Book Conference Proceedings
Type of Work Article
Sole Authored/Co Authored Co-Authored
Author Name (s) DAVID WINSTER PRAVEENRAJ D,MEGHA PANDEY,MELVIN VICTOR ,INSTITUTE OF ELECTRICAL AND ELECTRONICS ENGINEERS
Title of Book 2023 4th International Conference on Computation, Automation and Knowledge Management, ICCAKM 2023
Title of Book/Chapter/Article/Case Study) Time Series Forecasting of Stock Market Volatility Using LSTM Networks
Month/Year Dec/2023
ISBN 979-835039324-8
Pages
Publishing Company/Institution Institute of Electrical and Electronics Engineers
Indexing Agency Scopus
Level International publisher
4 Reference book Blockchain Technology as a Panacea in Tourism Industry 9781003457602 Sep 2023

Additional information

Type of Book Reference book
Type of Work Chapter
Sole Authored/Co Authored Co-Authored
Author Name (s) HARIHARAN R,DAVID WINSTER PRAVEENRAJ D,ASHOK J,DIMITRIOS A, KARRAS, SAI KIRAN ORUGANTI, SUDESHNA
Title of Book Emerging Trends and Innovations in Industries of the Developing World A Multidisciplinary Approach
Title of Book/Chapter/Article/Case Study) Blockchain Technology as a Panacea in Tourism Industry
Month/Year Sep/2023
ISBN 9781003457602
Pages 252 - 255
Publishing Company/Institution Taylor& Francis Group (CRC Press)
Indexing Agency Scopus
Level International publisher
5 Reference book Blockchain technology as a panacea in tourism industry 9781032601038 Sep 2023

Additional information

Type of Book Reference book
Type of Work Chapter
Sole Authored/Co Authored Co-Authored
Author Name (s) DAVID WINSTER PRAVEENRAJ D, DIMITRIOS A. KARRAS, SAI KIRAN ORUGANTI, SUDESHNA
Title of Book Emerging Trends and Innovations in Industries of the Developing World: A Multidisciplinary Approach
Title of Book/Chapter/Article/Case Study) Blockchain technology as a panacea in tourism industry
Month/Year Sep/2023
ISBN 9781032601038
Pages
Publishing Company/Institution CRC Press
Indexing Agency Scopus
Level International publisher
6 Reference book Role of Social Media in the Digital Transformation of Business 9781668474501 Aug 2023

Additional information

Type of Book Reference book
Type of Work Chapter
Sole Authored/Co Authored Co-Authored
Author Name (s) HARIHARAN R,SUDHA E,ASHOK J,DAVID WINSTER PRAVEENRAJ D,VEDAPRADHA R
Title of Book Global Perspectives on Social Media Usage Within Governments
Title of Book/Chapter/Article/Case Study) Role of Social Media in the Digital Transformation of Business
Month/Year Aug/2023
ISBN 9781668474501
Pages 48 - 67
Publishing Company/Institution IGI Global Pubhlising Tomorrow's Research Today
Indexing Agency Scopus
Level International publisher
7 Reference book Role of Social Media in the Digital Transformation of Business 9781668474501 Aug 2023

Additional information

Type of Book Reference book
Type of Work Chapter
Sole Authored/Co Authored Co-Authored
Author Name (s) SUDHA E,HARIHARAN R,ASHOK J,DAVID WINSTER PRAVEENRAJ D,CHANDAN CHAVADI, DHANABALAN THANGAM
Title of Book Global Perspectives on Social Media Usage Within Governments
Title of Book/Chapter/Article/Case Study) Role of Social Media in the Digital Transformation of Business
Month/Year Aug/2023
ISBN 9781668474501
Pages 48 - 67
Publishing Company/Institution IGI Global Publisher
Indexing Agency Scopus
Level International publisher
8 Conference Proceedings Optimal allocation algorithm of marketing resources based on improved random forest 979-835030541-8 Aug 2023

Additional information

Type of Book Conference Proceedings
Type of Work Article
Sole Authored/Co Authored Co-Authored
Author Name (s) DAVID WINSTER PRAVEENRAJ D,HUSSEIN, LAITH,TOMAR R,MARGRAT SIMI,VIMALA M,KRISHNARAJ V
Title of Book 2023 2nd International Conference on Smart Technologies for Smart Nation, SmartTechCon 2023
Title of Book/Chapter/Article/Case Study) Optimal allocation algorithm of marketing resources based on improved random forest
Month/Year Aug/2023
ISBN 979-835030541-8
Pages
Publishing Company/Institution Institute of Electrical and Electronics Engineers
Indexing Agency Scopus
Level International publisher
9 Conference Proceedings Construction of Virtual Simulation Practice Teaching Platform for Business Majors Based on Fuzzy Control Algorithm 979-835030541-8 Aug 2023

Additional information

Type of Book Conference Proceedings
Type of Work Article
Sole Authored/Co Authored Co-Authored
Author Name (s) DAVID WINSTER PRAVEENRAJ D,STANLEY VINCENT G,JASIM L.H,SANKAR GANESH S,KAVITHA P,SRIDHARAN M,INSTITUTE OF ELECTRICAL AND ELECTRONICS ENGINEERS
Title of Book 2023 2nd International Conference on Smart Technologies for Smart Nation, SmartTechCon 2023
Title of Book/Chapter/Article/Case Study) Construction of Virtual Simulation Practice Teaching Platform for Business Majors Based on Fuzzy Control Algorithm
Month/Year Aug/2023
ISBN 979-835030541-8
Pages
Publishing Company/Institution Institute of Electrical and Electronics Engineers
Indexing Agency Scopus
Level International publisher
Sl.No. Type of Book Title Title of Case Study ISBN Month Year
Sl.No. Title Abstract Objectives Type Sponsors
Sl.No. Title Place of Publication ISBN No. Month Year
Sl.No. Type of Program Role Name of Program Title of Paper Date Organising Institution Level
1 Conference Presenter International Conference, "New Horizons in Commerce, Economics and Management" Social Media Impact on Law Enforcement Agencies in India and Its Importance 15/03/2024 Chinmay Vishwavidyapeeth (deemed to be University) and Kathmandu University, School of Business and Management International
2 Conference Presenter International Conference on Exploring Media Law and Ai in the post truth era, an evolving ecosystem Adoption of Blockchain Technology in Indian Banking Sector 12/03/2024 Woxsen University International
3 Seminar Presenter Impact Of Digital Learning In Education Sector - A Pandemic Perspective Digital Media Outreach and Engagement in the Education sector, including use of Social Media 08/02/2023 Nallamuthu Gounder Mahalingam College National
4 Seminar Presenter Impact Of Digital Learning In Education Sector - A Pandemic Perspective Ramification Of Safe Digital Learning Experience When Moving From Digitalisation To Digital Transformation Of Education In Schools 08/02/2023 Nallamuthu Gounder Mahalingam College National
5 Seminar Presenter Impact Of Digital Learning In Education Sector - A Pandemic Perspective Upholding Perma Philosophy And Its Impact On Emergency Saving Behaviour 08/02/2023 Nallamuthu Gounder Mahalingam College National
6 Seminar Presenter ICSSR Sponsored Two Day National Seminar Impact of Welfare Measures on Employees' Performance and Employer Retention Practices in FMCG Company 12/10/2022 Jamal Mohammad College National
7 Seminar Presenter ICSSR Sponsored Two Day National Seminar A Study on Online Purchase Behaviour in Purchase of T-Shirts through E-Commerce Platforms 12/10/2022 Jamal Mohamed College National
8 Conference Presenter International E-Conference on Current Trends in Multidisciplinary Research Viewer?s Emotional Affinity Towards Sports ? Sentiment Analysis For Tweets On Teams In Indian Premier League 01/08/2021 Indian Academicians and Researchers Association International
9 Conference Presenter Virtual International Colloquium on Business Management and Social Innovation A study on Customer Satisfaction towards LG Electronic Products 28/06/2021 AJK College of Arts and Science International
10 Conference Presenter Virtual International Colloquium on Business Management and Social Innovation Assessing the Level of Service Quality provided by Hotels 28/06/2021 AJK College of Arts and Science International
11 Conference Presenter Virtual International Colloquium on Business Management and Social Innovation Social Media As A Channel Of Marketing Communications 28/06/2021 AJK College of Arts and Science International
Sl.No. Title of the Program Name of the Program Date Name of the Institution
Sl.No. Title Genre Producer Copyrights
Sl.No. Title Guide Name Institution Month Year
Sl.No. Title Name of Student Institution Month Year
Sl.No. Title of Invention Inventor(s) Filing Date
1 School information management device CHIPPY MOHAN,DAVID WINSTER PRAVEENRAJ D,SHEMILY PULLATTUMANA JOHN 19-Mar-2024

Additional information

Title of Invention School information management device
Applicant/Co-Applicant
Applicant (s)
Inventor /Co-Inventor
Inventor (s) CHIPPY MOHAN,DAVID WINSTER PRAVEENRAJ D,SHEMILY PULLATTUMANA JOHN
Type of Specification Complete
Type of Patent
Granted/Awarded Date 26-Mar-2024
Publication/Application Date 19-Mar-2024
Application/Filing Date 19-Mar-2024
IPC Number
Publication Number 6353965
Patent Number 6353965
Field of Invention DATA PROCESSING EQUIPMENT
2 Device for management of Hotel Room Allocation CHIPPY MOHAN,AJITHA KRISHNAPRASAD,DAVID WINSTER PRAVEENRAJ D,SHEMILY PULLATTUMANA JOHN,SANDHYA D,PRADEEP KUMAR S V ,SHARON SOPHIA J,PRIYA VINOD,MERCY TOM,GIREESH KUMAR 23-Feb-2024

Additional information

Title of Invention Device for management of Hotel Room Allocation
Applicant/Co-Applicant
Applicant (s)
Inventor /Co-Inventor
Inventor (s) CHIPPY MOHAN,AJITHA KRISHNAPRASAD,DAVID WINSTER PRAVEENRAJ D,SHEMILY PULLATTUMANA JOHN,SANDHYA D,PRADEEP KUMAR S V ,SHARON SOPHIA J,PRIYA VINOD,MERCY TOM,GIREESH KUMAR
Type of Specification Complete
Type of Patent
Granted/Awarded Date 30-Jan-2024
Publication/Application Date 23-Feb-2024
Application/Filing Date 23-Feb-2024
IPC Number
Publication Number 6341405
Patent Number 6341405
Field of Invention DATA PROCESSING EQUIPMENT
3 Logistics Tracking Device HARIHARAN R,DAVID WINSTER PRAVEENRAJ D,SUDHA E,VEDAPRADHA R,SUBRAMANI K,MADESWARAN A,DIVYA SHREE V 31-Jan-2024

Additional information

Title of Invention Logistics Tracking Device
Applicant/Co-Applicant
Applicant (s)
Inventor /Co-Inventor
Inventor (s) HARIHARAN R,DAVID WINSTER PRAVEENRAJ D,SUDHA E,VEDAPRADHA R,SUBRAMANI K,MADESWARAN A,DIVYA SHREE V
Type of Specification Complete
Type of Patent
Granted/Awarded Date 29-Feb-2024
Publication/Application Date 29-Feb-2024
Application/Filing Date 31-Jan-2024
IPC Number
Publication Number 6343455
Patent Number 6343455
Field of Invention RECORDING, TELECOMMUNICATION OR DATA PROCESSING EQUIPMENT, TELECOMMUNICATIONS EQUIPMENT,
Sl.No. Name of the Research Project Investigator(s) Sponsors Internal/External
Sl.No. Name of the Conference/Seminar Name of Organiser Level Date
Sl.No. Name of the Workshop/FDP/Training programme Name of Oraganiser Level Role Date
Sl.No. Name of the Awards/Achievements/Others Description Organisation Month/ Year
Sl.No. Faculties Theme of Consultancy Type
Sl.No. Applicants Title Date Published

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