Faculty

Profile

Dr DEBORA DHANYA A

MBA, PhD
ASSISTANT PROFESSOR

SCHOOL OF BUSINESS AND MANAGEMENT
DELHI NCR CAMPUS
 Print Profile

Sl.No. Title Name of Periodical Periodicity Date
Sl.No. Title Name of Journal Date of Publication Volume No/Issue No/Page No
1 Technical Education Student's Intention to Install M-Learning MOOC Pedagogy International Journal of Early Childhood Special Education (INT-JECSE) 30-Apr-2022 14 / 3 / 2837-2850

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) DEBORA DHANYA A,P. VENKATA SUBBAIAH
Title of Article Technical Education Student's Intention to Install M-Learning MOOC Pedagogy
Name of Journal International Journal of Early Childhood Special Education (INT-JECSE)
Volume No 14
Issue No 3
Page No 2837-2850
URL https://int-jecse.net/index.php
Indexing Agency Web of Science
Date of Publication 30-Apr-2022
2 Toward an integrated model of consumer reactance: a literature analysis Management Review Quarterly 13-Feb-2020 7 / 1 / 41-90

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) DEBORA DHANYA A,UMA PRICILDA JAIDEV
Title of Article Toward an integrated model of consumer reactance: a literature analysis
Name of Journal Management Review Quarterly
Volume No 7
Issue No 1
Page No 41-90
URL https://www.springer.com/journal/11301
Indexing Agency Scopus
Date of Publication 13-Feb-2020
3 Gender Differences in Consumer Shopping Styles in India Pertanika J. Soc. Sci. & Hum. 28-Sep-2018 26 / 3 / 1971-1993

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) DEBORA DHANYA A,JAIDEV, U. P.
Title of Article Gender Differences in Consumer Shopping Styles in India
Name of Journal Pertanika J. Soc. Sci. & Hum.
Volume No 26
Issue No 3
Page No 1971-1993
URL Universiti Putra Malaysia Press
Indexing Agency Web of Science and Scopus
Date of Publication 28-Sep-2018
4 Mobile User's Engagement Intention towards Facebook App: A Mediation Analysis Journal of Advanced Research in Dynamical and Control Systems - JARDCS 15-Mar-2018 10 / 03-special issue / 451-462

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) DEBORA DHANYA A,DR .UMA PRICILDA JAIDEV
Title of Article Mobile User's Engagement Intention towards Facebook App: A Mediation Analysis
Name of Journal Journal of Advanced Research in Dynamical and Control Systems - JARDCS
Volume No 10
Issue No 03-special issue
Page No 451-462
URL https://www.jardcs.org/
Indexing Agency Scopus
Date of Publication 15-Mar-2018
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Sl.No. Type of Program Role Name of Program Title of Paper Date Organising Institution Level
1 Conference Presenter National Conference on Emerging trends in business and management Coronavirus Pandemic: Transforming the Future of Education across the Globe 25/06/2022 Chatrapati Shahu Maharaj University National
2 Conference Presenter 10th International Conference on recent engineering and technology 2020 Personality and Psychological Predictors of Instagram personalized ad avoidance 21/06/2020 Organisation of science and innovative engineering and technology (OSIET) India International
3 Conference Presenter National Conference on Marketing & Sustainable Development Antecedents and Consequences of customer reactance towards social and digital media marketing 13/10/2017 Annamacharya Institute of technology and sciences National
4 Conference Presenter National Conference on Marketing and Sustainable Development Antecedents of Customer Attitude and Purchase Intention towards Private Label Food Brands 13/10/2017 Annamarcharya Institue of Technology and sciences National
5 Conference Presenter International Conference on Lifting up the Next Generation Women to meet cross cultural challenges Compulsive buying behaviors in women: An Empirical pilot study examining self-esteem and social desirability 08/03/2017 Auxilium college, India. International
6 Conference Presenter 10th NASMEI CONFERENCE 2016 an International conference on Marketing The Role of Hedonism, Sociability and Technical convenience as drivers of Customer Engagement among Mobile app users 23/12/2016 Great Lakes International
7 Conference Presenter National Conference on Leveraging Social Media for Success in the 21st Century Society Towards better understanding of M-learning: An application of the extended technology acceptance model (TAM)? 10/12/2016 VIT University National
8 Conference Presenter National Conference On Management and business opportunities in the present competitive scenario Determinants and outcomes of ad intrusiveness and ad attitude ?a review towards digital and social media advertising 03/12/2016 VIT University National
9 Conference Presenter International Conference On Science, Engineering and Technology (SET), VIT Business School, VIT University, India. Antecedents of customer attitude and purchase intention towards private label food brands 07/11/2016 VIT Univesity International
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