1 |
Emotional Branding Scale and Its Role in Formation of Brand Trust |
Paradigm |
04-Oct-2019 |
/ / |
Additional information
Category |
|
Sole Authored /Co Authored |
|
Author Name (s) |
GAURAV GUPTAGAURAV GUPTA |
Title of Article |
Emotional Branding Scale and Its Role in Formation of Brand Trust |
Name of Journal |
Paradigm |
Volume No |
|
Issue No |
|
Page No |
|
URL |
https://journals.sagepub.com/doi/10.1177/0971890719859668 |
Date of Publication |
04-Oct-2019 |
|
2 |
The cauliflower dilemma! |
International Journal of Indian Culture and Business Management |
09-Apr-2019 |
/ / |
Additional information
|
3 |
A study on selection of Most Preferred Brands |
IUP Journal of Brand Management |
01-Dec-2016 |
/ / |
Additional information
|