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Dr GAURAV GUPTA

MBA, PhD
ASSISTANT PROFESSOR


BUSINESS AND MANAGEMENT (NCR)
DELHI NCR CAMPUS

Name Programme Institution Year of Passing
PhD PhD Punjabi University Patiala 2020
PG MBA Punjabi University 2011
Degree BBA Punjabi University 2009
Sl.No. Title Name of Periodical Periodicity Date
Sl.No. Title Name of Journal Date of Publication Volume No/Issue No/Page No
1 Emotional Branding Scale and Its Role in Formation of Brand Trust Paradigm 04-Oct-2019 / /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) GAURAV GUPTAGAURAV GUPTA
Title of Article Emotional Branding Scale and Its Role in Formation of Brand Trust
Name of Journal Paradigm
Volume No
Issue No
Page No
URL https://journals.sagepub.com/doi/10.1177/0971890719859668
Date of Publication 04-Oct-2019
2 The cauliflower dilemma! International Journal of Indian Culture and Business Management 09-Apr-2019 / /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) GAURAV GUPTAGAURAV GUPTA
Title of Article The cauliflower dilemma!
Name of Journal International Journal of Indian Culture and Business Management
Volume No
Issue No
Page No
URL https://www.inderscienceonline.com/doi/abs/10.1504/IJICBM.2019.099283
Date of Publication 09-Apr-2019
3 A study on selection of Most Preferred Brands IUP Journal of Brand Management 01-Dec-2016 / /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) GAURAV GUPTAGAURAV GUPTA
Title of Article A study on selection of Most Preferred Brands
Name of Journal IUP Journal of Brand Management
Volume No
Issue No
Page No
URL https://www.iupindia.in/1612/Brand%20Management/A_Study_on_Selection.html
Date of Publication 01-Dec-2016
Sl.No. Title URL Subject Month Year
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Sl.No. Title Abstract Objectives Type Sponsors
Sl.No. Title Place of Publication ISBN No. Month Year
Sl.No. Type of Program Role Name of Program Title of Paper Date Organising Institution Level
Sl.No. Title of the Program Name of the Program Date Name of the Institution
1 CRM during covid-19 16/08/2020
Sl.No. Title Genre Producer Copyrights
Sl.No. Title Guide Name Institution Month Year
1 Relationship Between Culture and Consumption: A comparison of various Branding Techniques Punjabi University
Sl.No. Title Name of Student Institution Month Year
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Sl.No. Name of the Research Project Investigator(s) Sponsors Internal/External
Sl.No. Name of the Conference/Seminar Name of Organiser Level Date
Sl.No. Name of the Workshop/FDP/Training programme Name of Oraganiser Level Date
Sl.No. Name of the Awards/Achievements/Others Description Organisation Month/ Year

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