| 1 |
Tanishq: Brand Activism Gone Wrong? |
Vision |
16-Jan-2023 |
0 / 0 / 0-0 |
Additional information
| Category |
Case Studies |
| Sole Authored /Co Authored |
Co-Author |
| Author Name (s) |
KERENA ANAND,SIVAKANTHA SETTY,SWATHI SHREE,RACHEL DEBBY F |
| Title of Article |
Tanishq: Brand Activism Gone Wrong? |
| Name of Journal |
Vision |
| Volume No |
0 |
| Issue No |
0 |
| Page No |
0-0 |
| URL |
https://journals.sagepub.com/home/vis |
| Indexing Agency |
Scopus |
| Date of Publication |
16-Jan-2023 |
|
| 2 |
Parle Products: The Journey of Budget Brand Toward Premiumization |
Business Perspectives and Research |
01-Jun-2020 |
/ / 1-23 |
Additional information
| Category |
Article in Research Journal |
| Sole Authored /Co Authored |
Co-Author |
| Author Name (s) |
RAGHAVENDRA A N,SIVAKANTHA SETTY,KERENA ANAND |
| Title of Article |
Parle Products: The Journey of Budget Brand Toward Premiumization |
| Name of Journal |
Business Perspectives and Research |
| Volume No |
|
| Issue No |
|
| Page No |
1-23 |
| URL |
https://www.scopus.com/sourceid/21100865028 |
| Indexing Agency |
Scopus and Indian Citation Index |
| Date of Publication |
01-Jun-2020 |
|
| 3 |
Old Monk: The Resurrection of a
Heritage Brand |
Business Perspectives and Research |
03-Feb-2020 |
/ / 1-8 |
Additional information
| Category |
Article in Research Journal |
| Sole Authored /Co Authored |
Co-Author |
| Author Name (s) |
KERENA ANAND,SIVAKANTHA SETTY,DILIP CHANDRA S |
| Title of Article |
Old Monk: The Resurrection of a
Heritage Brand |
| Name of Journal |
Business Perspectives and Research |
| Volume No |
|
| Issue No |
|
| Page No |
1-8 |
| URL |
https://www.scopus.com/sourceid/21100865028 |
| Indexing Agency |
Scopus |
| Date of Publication |
03-Feb-2020 |
|
| 4 |
Brand Activism and Millennial: An Empirical Investigation into the Perception of Millennial Towards Brand Activism?
|
Problems and Perspectives in Management |
02-Dec-2019 |
17 / 04 / 163-175 |
Additional information
| Category |
Article in Research Journal |
| Sole Authored /Co Authored |
Co-Author |
| Author Name (s) |
SIVAKANTHA SETTY,KERENA ANAND,NAGENDRA B V |
| Title of Article |
Brand Activism and Millennial: An Empirical Investigation into the Perception of Millennial Towards Brand Activism?
|
| Name of Journal |
Problems and Perspectives in Management |
| Volume No |
17 |
| Issue No |
04 |
| Page No |
163-175 |
| URL |
https://www.scopus.com/sourceid/19700170105 |
| Indexing Agency |
Scopus |
| Date of Publication |
02-Dec-2019 |
|
| 5 |
Imperative of revisiting the operational risk control architecture in public sector banks (PSBs) in India: a qualitative analysis |
Banks and Bank Systems |
27-Feb-2019 |
14 / 01 / 137-146 |
Additional information
| Category |
Article in Research Journal |
| Sole Authored /Co Authored |
Co-Author |
| Author Name (s) |
DIVAKAR G M,JEEVANANDA S,SIVAKANTHA SETTY,NAGENDRA B V |
| Title of Article |
Imperative of revisiting the operational risk control architecture in public sector banks (PSBs) in India: a qualitative analysis |
| Name of Journal |
Banks and Bank Systems |
| Volume No |
14 |
| Issue No |
01 |
| Page No |
137-146 |
| URL |
https://www.businessperspectives.org/journals/banks-and-bank-systems |
| Indexing Agency |
Scopus |
| Date of Publication |
27-Feb-2019 |
|
| 6 |
Riding the waves of culture: an empirical study on acclimatization of expatriates in IT industry |
Problems and Perspectives in Management |
17-Sep-2018 |
16 / 3 / 432-442 |
Additional information
| Category |
Article in Research Journal |
| Sole Authored /Co Authored |
Co-Author |
| Author Name (s) |
RAGHAVENDRA A N,SIVAKANTHA SETTY |
| Title of Article |
Riding the waves of culture: an empirical study on acclimatization of expatriates in IT industry |
| Name of Journal |
Problems and Perspectives in Management |
| Volume No |
16 |
| Issue No |
3 |
| Page No |
432-442 |
| URL |
https://www.scopus.com/sourceid/19700170105 |
| Indexing Agency |
Scopus |
| Date of Publication |
17-Sep-2018 |
|
| 7 |
How to win back the disgruntled consumer? The omni-channel way |
Journal of Business and Retail Management Research (JBRMR) |
04-Jul-2018 |
12 / 04 / 200-208 |
Additional information
| Category |
Article in Research Journal |
| Sole Authored /Co Authored |
Co-Author |
| Author Name (s) |
JEEVANANDA S,SIVAKANTHA SETTY |
| Title of Article |
How to win back the disgruntled consumer? The omni-channel way |
| Name of Journal |
Journal of Business and Retail Management Research (JBRMR) |
| Volume No |
12 |
| Issue No |
04 |
| Page No |
200-208 |
| URL |
https://jbrmr.com/ |
| Indexing Agency |
Scopus |
| Date of Publication |
04-Jul-2018 |
|
