Faculty

Profile

Dr SRIRAM M

MBA, MPhil, PhD
ASSOCIATE PROFESSOR


BUSINESS AND MANAGEMENT (Lavasa)
PUNE LAVASA CAMPUS

Name Programme Institution Year of Passing
PhD PhD Bharathiar University 2015
MPhil MPhil Madurai Kamaraj University 2005
PG MBA Bangalore University 1999
Degree BSc University of Madras 1991
Sl.No. Title Name of Periodical Periodicity Date
Sl.No. Title Name of Journal Date of Publication Volume No/Issue No/Page No
1 Differences in perceptions of employees towards knowledge management strategies in selected information technology companies in Bangalore AIP Conference Proceedings 2207, 020007 (2020) 28-Feb-2020 2207 / 1 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) SRIRAM M,RAVIKUMAR T
Title of Article Differences in perceptions of employees towards knowledge management strategies in selected information technology companies in Bangalore
Name of Journal AIP Conference Proceedings 2207, 020007 (2020)
Volume No 2207
Issue No 1
Page No
URL https://www.scopus.com/sourceid/26916
Date of Publication 28-Feb-2020
2 Behavioral Drivers of Access based Consumption among Millennial and Generation Z in India International Journal of Business Excellence 08-Jan-2020 / ? /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) RAVIKUMAR T,SRIRAM M,PRAKASH N,DIVAKAR G M,HALASWAMY D
Title of Article Behavioral Drivers of Access based Consumption among Millennial and Generation Z in India
Name of Journal International Journal of Business Excellence
Volume No
Issue No ?
Page No
URL https://www.inderscience.com/jhome.php?jcode=ijbex
Date of Publication 08-Jan-2020
3 Role of Knowledge Management Strategies on Employee Performance in Selected Information Technology Companies in Bangalore International Journal of Management & Social Sciences 10-Jan-2019 8 / 2.1 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) SRIRAM M,RAVIKUMAR T
Title of Article Role of Knowledge Management Strategies on Employee Performance in Selected Information Technology Companies in Bangalore
Name of Journal International Journal of Management & Social Sciences
Volume No 8
Issue No 2.1
Page No
URL UGC No 63251
Date of Publication 10-Jan-2019
4 Role of Knowledge Management Strategies on Employee Performance in Selected Information Technology Companies in Bangalore International Journal of Management and Social Science 02-Jan-2019 8 / 2.1 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) RAVIKUMAR T,SRIRAM M
Title of Article Role of Knowledge Management Strategies on Employee Performance in Selected Information Technology Companies in Bangalore
Name of Journal International Journal of Management and Social Science
Volume No 8
Issue No 2.1
Page No
URL http://journals.foundationspeak.com/index.php/ijmss/index
Date of Publication 02-Jan-2019
5 Effect of Marketing in Influencing Consumers? Choice of Packaged Beverages: An Empirical Study of Consumers in Bengaluru Journal of Advanced Research in Dynamical & Control Systems 17-Jul-2017 7 / Special Issue /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) SRIRAM M,SRIRAM M,A.M.SURESH
Title of Article Effect of Marketing in Influencing Consumers? Choice of Packaged Beverages: An Empirical Study of Consumers in Bengaluru
Name of Journal Journal of Advanced Research in Dynamical & Control Systems
Volume No 7
Issue No Special Issue
Page No
URL www.jardcs.org
Date of Publication 17-Jul-2017
6 Motivational factors that impact intention to invest in reward ?based crowdfunding projects in India Researchers World: Journal of Arts Science and Commerce 10-Jul-2017 VIII / 3 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) SRIRAM M,SRIRAM M,SHRUTI SRINIVAS
Title of Article Motivational factors that impact intention to invest in reward ?based crowdfunding projects in India
Name of Journal Researchers World: Journal of Arts Science and Commerce
Volume No VIII
Issue No 3
Page No
URL
Date of Publication 10-Jul-2017
7 Marketing of Films through Social Media: A Conceptual Framework International Journal of Advance Research and Innovative Ideas in Education 26-Dec-2016 2 / 6 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) RAVIKUMAR T,SRIRAM M
Title of Article Marketing of Films through Social Media: A Conceptual Framework
Name of Journal International Journal of Advance Research and Innovative Ideas in Education
Volume No 2
Issue No 6
Page No
URL http://ijariie.com/
Date of Publication 26-Dec-2016
8 Marketing of Films through Social Media: A Conceptual Framework International Journal of Advance Research and Innovative Ideas in Education 20-Dec-2016 2 / 6 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) SRIRAM M
Title of Article Marketing of Films through Social Media: A Conceptual Framework
Name of Journal International Journal of Advance Research and Innovative Ideas in Education
Volume No 2
Issue No 6
Page No
URL www.ijariie.com
Date of Publication 20-Dec-2016
9 Consumerism in the Modern Era: Need and Importance International Journal of Advanced Research in Management and Social Sciences 2 / 11 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) SRIRAM.M
Title of Article Consumerism in the Modern Era: Need and Importance
Name of Journal International Journal of Advanced Research in Management and Social Sciences
Volume No 2
Issue No 11
Page No
URL http://www.garph.co.uk
Date of Publication
10 Case Study Method of Learning - Its Effectiveness Research Journal of Social Science and Management 3 / 10 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) SRIRAM.M
Title of Article Case Study Method of Learning - Its Effectiveness
Name of Journal Research Journal of Social Science and Management
Volume No 3
Issue No 10
Page No
URL www.theinternationaljournal.org
Date of Publication
11 Analysis of Perceptions of Consumers towards Marketing of Packaged Juices in Bangalore City Indian Journal of Applied Research 4 / 8 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) SRIRAM.M
Title of Article Analysis of Perceptions of Consumers towards Marketing of Packaged Juices in Bangalore City
Name of Journal Indian Journal of Applied Research
Volume No 4
Issue No 8
Page No
URL www.ijar.in
Date of Publication
12 A Study on Consumer's Perception on Factors Influencing Purchase of Packaged Juices in Bangalore International Journal of Retailing & Rural Business Perspectives 3 / 4 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) SRIRAM M
Title of Article A Study on Consumer's Perception on Factors Influencing Purchase of Packaged Juices in Bangalore
Name of Journal International Journal of Retailing & Rural Business Perspectives
Volume No 3
Issue No 4
Page No
URL
Date of Publication
13 Marketing opportunities, challenges and issues in emerging markets Corporate Mantra 2 / 1 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) SRIRAM M
Title of Article Marketing opportunities, challenges and issues in emerging markets
Name of Journal Corporate Mantra
Volume No 2
Issue No 1
Page No
URL www.jspm.edu.in
Date of Publication
Sl.No. Title URL Subject Month Year
Sl.No. Type of Book Title Title of Book ISBN Month Year
Sl.No. Type of Book Title of Chapter/Article ISBN Month Year
Sl.No. Type of Book Title Title of Case Study ISBN Month Year
Sl.No. Title Abstract Objectives Type Sponsors
Sl.No. Title Place of Publication ISBN No. Month Year
Sl.No. Type of Program Role Name of Program Title of Paper Date Organising Institution Level
1 Seminar Keynote Speaker Digital Payments: Issues and Challenges Keynote Speaker 14/02/2020 Hajee Karutha Rowther Howdia College National
2 Conference Moderator/Chair International Conference on Transformational Strategies for Business Sustainability 04/10/2019 Christ University International
3 Seminar Co-presenter UGC Sponsored National Seminar on "Opportunities and Challenges in Contemporary Management Practices" 20/02/2018 Christ University National
4 Conference Presenter UGC Sponsored National Seminar on Opportunities and Challenges in Contemporary Management Practices Performance Management in The Indian Retail Sector 20/02/2018 The Gandhigram Rural Institute-Deemed to be University National
5 Conference Presenter IEEE International Conference on Science, Technology, Engineering and Management Employee Engagement in Selected Manufacturing and Information Technology Companies in Bengaluru, India 03/03/2017 Christ University International
6 Conference Presenter ICETB The Concept of Crowdfunding: A Comprehensive Literature Review 16/02/2017 Christ University International
7 Conference Moderator/Chair ICETB 16/02/2017 Christ University International
8 Keynote Speaker Contemporary Issues in Commerce and Management 01/09/2016 St.Joseph's College of Arts and Science for Women National
9 Conference Keynote Speaker National Conference on Contemporary Issues in Commerce and Management Digital Marketing 01/09/2016 St.Joseph's College of Arts and Science for Women National
10 Conference Presenter Green Marketing - An Overview - Christ University National
11 Conference Presenter Relationship Marketing - The Credence of Successful Marketing - Christ University National
12 Participant NCETB - Christ University National
13 Participant MODERN TRENDS AND DEVELOPMENT STRATEGIES IN BUSINE - DB JAIN COLLEGE CHENNAI National
14 Participant VIII National Conference on Integrated BPS - Sri Krishna Arts & Science College National
15 Conference Presenter From BPO to BPS - Christ University National
16 Participant International Conference on Transformation for Bus - Kongu Engineering College-School of Management Studies International
17 Participant UGC Sponsored Seminar on Current Scenario in Busin - The Gandhigram Rural Institute-Deemed University National
18 Seminar Presenter A Journey towards m commerce from e commerce - Christ University National
Sl.No. Title of the Program Name of the Program Date Name of the Institution
1 Export pricing decisions- with respect to exports documentation and its terminologies. Guest Lecture 20/08/2016 St.Josephs College of Commerce(Autonomous)
Sl.No. Title Genre Producer Copyrights
Sl.No. Title Guide Name Institution Month Year
1 A Study on Consumers? Attitude towards Marketing of Packaged Juices in Bangalore City Dr.A.M.Suresh Bharathiar University October 2015
Sl.No. Title Name of Student Institution Month Year
1 Factors Affecting Adoption of Green Consumerism Lopamudra Panda Christ University
2 A STUDY ON VISUAL MERCHANDISING TECHNIQUES AND ITS IMPACT ON IMPULSIVE BUYING BEHAVIOUR AMONG FEMALE APPAREL CUSTOMERS OF TIRUCHIRAPALLI CITY R.Murali Bharathiar University
Sl.No. Title of Invention Inventor(s) Filing Date
Sl.No. Name of the Research Project Investigator(s) Sponsors Internal/External
Sl.No. Name of the Conference/Seminar Name of Organiser Level Date
Sl.No. Name of the Workshop/FDP/Training programme Name of Oraganiser Level Date
1 Intensive Workshop on Case Teaching, Writing and Research Christ Institute of Management, Lavasa Institutional 17/01/2019
2 21st Century Professional Developed Skills Academic Staff College, Christ (Deemed to be University) 19/05/2018
3 QIP on Teaching, Learning & Evaluation Christ University 22/05/2017
4 QIP on Research, Publication & Writing Christ University 23/09/2016
5 Workshop on Paper Writing and Proposal Writing Skills Association of Scientists Developers and Faculties National 12/09/2015
6 Workshop on Case Writing Sri Krishna Institutions - School of Management National 06/02/2015
7 FDP on Emotional Intelligence Cognizant Regional 21/06/2013
8 Refresher Course Christ University 15/04/2013
Sl.No. Name of the Awards/Achievements/Others Description Organisation Month/ Year

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