Dr SRINIVASAN M B
MBA, MPhil, PhD
ASSOCIATE PROFESSOR
MBA, MPhil, PhD
ASSOCIATE PROFESSOR
Articles in Journals
| Sl.No. | Title | Name of Journal / Vol. No. / Issue No. / Page Nos | ISSN No. | Date Published |
| 1 | Evaluating social media content's effect on consumer engagement in the context of digital marketing | Edelweiss Applied Science and Technology / 9 / 6 / 521 - 536 | 2576-8484 | 21-Jun-2025 |
| 2 | Innovative Leadership Styles In Creative Industries: A Case Study Approach | International Journal of Environmental Science / 11 / 14s / 436 - 444 | 2229-7359 | 04-Jul-2025 |
Books/ Book Chapter/Case Study
| Sl.No. | Title | Author Names(s) | ISBN No. | Month Year |
| 1 | Innovative Trends Shaping Food Marketing and Consumption | SRINIVASAN M B,PRIYADARSHINI M S,RYAN PAUL, ZAHID HUSSAIN (KASB INSTITUTE OF TECHNOLOGY, KARAC | 9798369385425 | / |
| 2 | Innovative Trends Shaping Food Marketing and Consumption | SRINIVASAN M B,PRIYADARSHINI M S,RYAN PAUL | 979-836938544-9, 979-836938542-5 | / |
| 3 | Corporate Social Responsibility, Corporate Governance and Business Ethics in Tourism Management: A Business Strategy for Sustainable Organizational Performance | SRINIVASAN M B,PRIYAKRUSHNA MOHANTY, SREERAMAN NANDHI | 978-1-83608-705-2 | / |
| 4 | Corporate Social Responsibility, Corporate Governance and Business Ethics in Tourism Management: A Business Strategy for Sustainable Organizational Performance | PRIYAKRUSHNA MOHANTY,SREERAMAN NANDHI, SRINIVASAN M B,ERUM SHAIKH, KULDEEP SINGH | 978-183608704-5, 978-183608705-2 | / |
Participation in Seminars/Conferences/Symposium
| Sl.No. | Name of the Conference /Seminar /Symposium | Type of Program | Title of the Article | Role | Venue/Place | Date |
| 1 | International conference on Emerging Trends in Business and Management | CONFERENCES | Gender difference in Leadership styles and its impact on intrinsic motivation of subordinates | PRESENTER) | SSN School of Management, Tamil Nadu | 24/02/2023 |
| 2 | International Conference on Thirukkural - 2020 | CONFERENCES | Leadership qualities in Thirukkural as explained by Manimozhiyanar | PRESENTER) | International Institute of Tamil Studies - Chennai | 21/02/2020 |
| 3 | One Day Regional Seminar | SEMINARS | E-Marketing -is it indispensable for today's marketing? | PRESENTER) | Dr,Sivanthi Aditanar college of Engineering | 21/03/2014 |
| 4 | International conference on Changing Perspectives of Management | CONFERENCES | E-commerce impact on SMEs in developing countries with reference to ICT | PRESENTER) | Suriya Group of Institution - School of Management studiesTamil Nadu | 26/08/2011 |
| 5 | National conference on sustained growth in the era of Global recovery | CONFERENCES | E-Commerce and open source software in the era of global recovery | PRESENTER) | Veltech High Tech Engg college | 26/08/2011 |
| 6 | 3rd National conference on Emerging Trends in Management towards sustainable development | CONFERENCES | Recent trends in internet marketing - Indian scenrio | PRESENTER) | Veltech Institute of Management | 21/03/2014 |
| 7 | Classroom management and communication | SEMINARS | PARTICIPANT) | Universiti Kebaangsaan Malaysia (UKM) public universityKuala Lumpur, Malaysia | 23/03/2010 | |
| 8 | National Conference on Entrepreneurship Management | CONFERENCES | PARTICIPANT) | Veltech High Tech College- Department of Business Administration | 20/03/2012 | |
| 9 | International Conference on interdisciplinary engagement and social innovation in Business and Tourism | CONFERENCES | MODERATOR) | 05/10/2023 | ||
| 10 | International Conference on Business Dynamics and Sustainable Development 5.0 | CONFERENCES | Analysis of User Satisfaction and Patronage Intention Towards Electric Vehicles | PRESENTER) | St.Joseph's University, BengaluruSt.Joseph's University, Lalbagh Road, Bengaluru -27, India | 14/03/2024 |
| 11 | International Conference On Emerging Trends And Innovations | CONFERENCES | An Empirical Study On The Rise In The Usage Of Ai Chatbots In Online Shopping And Its Influence On Consumers' Buying Preferences | PRESENTER) | National University Of Arts Education, VietnamVIETNAM | 20/10/2024 |
| 12 | International Conference On Technology Distruption In Business And Tourism: Decisive Strategies | CONFERENCES | The impact of Marketing Mix on customer value and retention in the professional service Industry - A case study analysis of Masicon Consulting Group Sdn Bhd, Malaysia | PRESENTER) | BENGALURU, INDIA | 24/01/2025 |
| 13 | International Conference On Technology Distruption In Business And Tourism: Decisive Strategies | CONFERENCES | ) | 24/01/2025 | ||
| 14 | International Conference On Organizational Culture Work Values And Organziational Performance In Higher Educations | CONFERENCES | International Conference On Organizational Culture Work Values And Organziational Performance In Higher Educations | PARTICIPANT) | CHRIST (Deemed to be University)BENGALURU, INDIA | 06/08/2025 |
| 15 | Teacher's Conference - Empowering Educator | CONFERENCES | Teacher's Conference - Empowering Educator | PARTICIPANT) | The Institute of Company Secretaries of IndiaBENGALURU, INDIA | 20/08/2025 |
Invited Talks
| Sl.No. | Titel of the Program | Name of the Program | Date | Name of the Institution |
| 1 | Driving Change Management and Organizational Agility | Thriving in the New Normal: Personal Effectiveness in a VUCA World for Future | 26/07/2025 | VIT School of Business |
| 2 | Balanced Scorecard | Professionalisation Seminar | 02/08/2025 | School of Psychological Science - CHRIST Univeristy, Central Campus |
| 3 | Understanding the essence of Leadership skills - Decoding Arthashastra | Antardrishti Indian Psychological Lab | 08/08/2025 | School of Psychological Science - CHRIST Univeristy, Central Campus |
| 4 | Personalized learning with Artificial Intelligence | Professional Development Program | 14/10/2025 | Patrician College of Arts and Science |
| 5 | A system of quantitative analysis of integrated marketing strategies on Fast Food consumer purchase | Transforming Education with AI: From Learning Support to Research Innovation | 02/01/2026 | Vel Tech Dr.Rangarajan Dr.Sagunthala R & D Institute of Science and Technology (Deemed Univerrsity) |
| 6 | Guest Speaker | Roots to Reasons: Exploring the Indian Knowledge System | 11/02/2026 | CHRIST (Deemed to be University) |
Patents
| Sl.No. | Title of Invention | Inventor(s) | Filing Date |
| 1 | The Impact of Marketing Strategies in the Fast-Food Industry -A system of quantitative analysis of integrated marketing strategies on Fast Food consumer purchase | SRINIVASAN M B | 01-Dec-2025 |
Workshop/FDP/Training programme
| Sl.No. | Name of the Workshop/FDP/Training programme | Name of Organiser | Level | Role | Date |
| 1 | Indian Knowledge System | Christ University, School of Business, | Participant | 03/06/2025 | |
| 2 | Transformative Teaching Toolkit for Management Educators | Christ University, BGR, | Institutional | Participant | 13/11/2024 |
| 3 | Outcome based Education and Application of Generative AI in Teaching and Research | St.Mary's College(Autonomous), Thirissur, Kerala, St.Mary's College (Autonomous) | Regional | Participant | 17/10/2024 |
| 4 | Enhancing Research Activities in Higher Education | IQAC - CHRIST UNIVERISTY, | Institutional | Participant | 28/09/2024 |
| 5 | Design Thinking: Insights to Inspiration | University of Virginia - Coursera, | International | Participant | 06/08/2024 |
| 6 | Mastering Innovative Online Course Development | CHRIST(Deemed to be university), | Institutional | Participant | 08/01/2024 |
| 7 | Faculty Orientation Progra, | CHRIST, | Participant | 19/09/2023 | |
| 8 | Induction program | CHRIST, | Institutional | Participant | 08/09/2023 |
| 9 | ICT Tools for teaching, learning process & institutes | Ministry of Electronics and Information technology , | National | Participant | 13/01/2020 |
| 10 | Tutor's Workshop | The Chartered Institute of Marketing (Malaysia), The Chartered Institute of Marketing (Malaysia) | National | Participant | 08/03/2010 |
Awards/Achievements/Others
| Sl.No. | Name of the Awards/Achievements/Others | Description | Organisation | Month/ Year |
| 1 | Eminent Professor | Tamil Educational site for Indian Students, Malaysia | 26 January 2021 | |
| 2 | Internal Judge | NIRVAAH 24 - SDG | CHRIST University | 15 August 2024 |
| 3 | Internal Judge | Case Study analysis | CHRIST University | 06 August 2025 |
| 4 | Judge | The Enchanted Kitchen - VRITTEE- 2025 | ECONTAGO - The Economics Association - Christ University BRC | 18 August 2025 |