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Dr SUNITA KUMAR

BEd, PGDBM, MA, MPhil, PhD
ASSOCIATE PROFESSOR

SCHOOL OF BUSINESS AND MANAGEMENT
BANGALORE CAMPUS
 Print Profile

Sl.No. Title Name of Periodical Periodicity Date
Sl.No. Title Name of Journal Date of Publication Volume No/Issue No/Page No
1 Impact of helpful reviews on customer purchase intention with special reference to mobile phone reviews International Journal of Management and Sustainability 01-Feb-2023 12 / 1 / -

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) SUNITA KUMAR
Title of Article Impact of helpful reviews on customer purchase intention with special reference to mobile phone reviews
Name of Journal International Journal of Management and Sustainability
Volume No 12
Issue No 1
Page No -
URL http://www.conscientiabeam.com/journal/11
Indexing Agency Scopus
Date of Publication 01-Feb-2023
2 The Relevance of the Elaboration Likelihood Model (ELM) in the Consumer Buying Process in the Context of Persuasive Advertising Media Literacy and Academic Research 20-Dec-2022 5 / 2 / -

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) SUNITA KUMAR,SHIVI KHANNA
Title of Article The Relevance of the Elaboration Likelihood Model (ELM) in the Consumer Buying Process in the Context of Persuasive Advertising
Name of Journal Media Literacy and Academic Research
Volume No 5
Issue No 2
Page No -
URL https://www.mlar.sk/
Indexing Agency Web of Science
Date of Publication 20-Dec-2022
3 A Meta-Analysis on the Determinants of Online Product Reviews with Moderating Effect of Product Type Academic Journal of Interdisciplinary Studies 05-Nov-2022 11 / 6 / 313-323

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) SUNITA KUMAR
Title of Article A Meta-Analysis on the Determinants of Online Product Reviews with Moderating Effect of Product Type
Name of Journal Academic Journal of Interdisciplinary Studies
Volume No 11
Issue No 6
Page No 313-323
URL https://www.richtmann.org/journal/index.php/ajis/issue/view/320
Indexing Agency Scopus
Date of Publication 05-Nov-2022
4 Consumer Preference Towards Private Label Brands with Reference to Retail Apparel in India Indian Journal of Marketing 01-Jul-2019 49 / 7 / -

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Sole
Author Name (s) SUNITA KUMAR
Title of Article Consumer Preference Towards Private Label Brands with Reference to Retail Apparel in India
Name of Journal Indian Journal of Marketing
Volume No 49
Issue No 7
Page No -
URL http://indianjournalofmarketing.com/index.php/ijom/article/view/145404
Indexing Agency Scopus and Indian Citation Index
Date of Publication 01-Jul-2019
Sl.No. Title URL Subject Month Year
Sl.No. Type of Book Title Title of Book ISBN Month Year
Sl.No. Type of Book Title of Chapter/Article ISBN Month Year
1 Reference book Importance of Artificial Intelligence (AI) and Robotic Process Automation (RPA) in the Banking Industry: A Study from an Indian Perspective 978-981-19-8296-5 Mar 2023

Additional information

Type of Book Reference book
Type of Work Chapter
Sole Authored/Co Authored Co-Authored
Author Name (s) SUNITA KUMAR,SHIVI KHANNA,NABANITA GHOSH,SHIV ONKAR DEEPAK KUMAR,SIDDHARTHA BHATTACHARYYA
Title of Book Confluence of Artificial Intelligence and Robotic Process Automation
Title of Book/Chapter/Article/Case Study) Importance of Artificial Intelligence (AI) and Robotic Process Automation (RPA) in the Banking Industry: A Study from an Indian Perspective
Month/Year Mar/2023
ISBN 978-981-19-8296-5
Pages
Publishing Company/Institution Spirnger
Indexing Agency Scopus
Level International publisher
Sl.No. Type of Book Title Title of Case Study ISBN Month Year
Sl.No. Title Abstract Objectives Type Sponsors
Sl.No. Title Place of Publication ISBN No. Month Year
Sl.No. Type of Program Role Name of Program Title of Paper Date Organising Institution Level
1 Conference Presenter ICETCE 2023 Emerging Role of Blockchain on Healthcare Management in COVID-19 and Beyond 03/02/2023 Swami Keshvanand Institute of Management and Technology International
2 Conference Presenter ICETCE 2023 Emerging Role of Blockchain on Healthcare Management in COVID-19 and Beyond 03/02/2023 Swami Keshvanand Institute of Management and Technology International
3 Conference Presenter Dynamic Business Environments A Study On The Effect Of Inventory Management Prictices On The Marketing Performance Of Organizations 09/01/2023 St. Joseph's Institute of Managment (JIM) International
4 Conference Presenter International Conference on Dynamic Business Environments Consumers' Acceptance of Luxury Fashion Retailing Through E-Commerce in Indian Metro Cities 09/01/2023 St Joseph's Institute of Management International
5 Conference Presenter Ninth International Conference on Business Analytics and Intelligence Using AI to Extract insights from Annual Corporate Reports 15/12/2022 IIM Banaglore International
6 Conference Presenter International Conference on GREEN Leadership Critical Analysis of India's Internal Migration policy during COVID-19 30/11/2022 DiST International
7 Conference Presenter International Conference on GREEN Leadership Critical Analysis of India's Internal Migration policy during COVID-19 30/11/2022 DiST International
8 Conference Co-presenter Crtical Analysis of India's Internal Migration Policy 30/11/2022 DIST International
9 Conference Presenter International Conference on Sustainable Goals (ICSG 2022) A Study On The Pros And Cons Of Implementation Of Carbon Tax Price In India 16/09/2022 Indian Institute of Management Bodh Gaya International
10 Conference Presenter International conference on sustainable goals-2022 A Study on Pros and cons of implementation of carbon tax price in India 16/09/2022 IIM Bodhgaya International
11 Conference Presenter Innovative Strategies for Aviation, Logistics and Supply chain Technologies,Business Model and Risk mangement Strengthening supply chain Management Through Technology 14/09/2022 Department of management Rathinam college of Arts and Science International
12 Conference Presenter FISAT 21 Rise Of Ott Platforms Concerning Customer Content Preference Pre And During Covid 29/07/2021 online , FISAT Business School International
13 Conference Presenter How Sustainable Chains Can Shape Sustainable Business Models Global Markets And Relation Between Them During Pandemic Induced Worldwide Slowdown 29/07/2021 FISAT Business School International
14 Conference Presenter FBS 2021 Rise of OTT platforms concerning Customer Content Preference pre and during COVID 29/07/2021 FISAT Business School International
15 Conference Presenter National Conference on Industry 4.0: Innovation, Transformation & Business strategies, Analyzing Online Customer Reviews: A Systematic Literature Review 07/04/2021 Christ University National
16 Conference Co-presenter 6th International Conference on Business Analytics and Intelligence 2018 (ICBAI-2018) 20/12/2018 Indian Institute of Sciences International
Sl.No. Title of the Program Name of the Program Date Name of the Institution
Sl.No. Title Genre Producer Copyrights
Sl.No. Title Guide Name Institution Month Year
Sl.No. Title Name of Student Institution Month Year
Sl.No. Title of Invention Inventor(s) Filing Date
Sl.No. Name of the Research Project Investigator(s) Sponsors Internal/External
1 A study on consumer purchase intention and preference towards private label branding with reference to retail apparel Internal
2 A Study on consumer perception regarding private label branding SUNITA KUMAR Internal
3 Brand Building through Digital Media SUNITA KUMAR Internal
Sl.No. Name of the Conference/Seminar Name of Organiser Level Date
Sl.No. Name of the Workshop/FDP/Training programme Name of Oraganiser Level Role Date
Sl.No. Name of the Awards/Achievements/Others Description Organisation Month/ Year
Sl.No. Faculties Theme of Consultancy Type
1 VIJAYALAYA SRINIVAS T,PRERANA SRIMAAL,RAJANI R,SREENATH K,SRIDHARAN A,SUNITA KUMAR Graduate Engineers Training (GET) boot camp- nontechnical for 2 batches of TEPL employees Paid
Sl.No. Applicants Title Date Published

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