Faculty

Profile

Dr SUNITA KUMAR

BEd, PGDBM, MA, MPhil, PhD
ASSOCIATE PROFESSOR

SCHOOL OF BUSINESS AND MANAGEMENT
BANGALORE CAMPUS
 Print Profile

Sl.No. Title Name of Periodical Periodicity Date
Sl.No. Title Name of Journal Date of Publication Volume No/Issue No/Page No
1 The rise of new age social media influencers and their impact on the consumers' reaction and purchase intention International Journal of Business and Emerging Markets 30-Nov-2023 16 / 1 / 89-106

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) SUNITA KUMAR,SRIDHARAN A
Title of Article The rise of new age social media influencers and their impact on the consumers' reaction and purchase intention
Name of Journal International Journal of Business and Emerging Markets
Volume No 16
Issue No 1
Page No 89-106
URL https://www.inderscience.com/jhome.php?jcode=ijbem
Indexing Agency Scopus
Date of Publication 30-Nov-2023
2 From the local to the global: the journey of Suguna Foods Emerald Insight 24-Nov-2023 13 / 4 / 1-23

Additional information

Category Case Studies
Sole Authored /Co Authored Co-Author
Author Name (s) SRIDHARAN A,SUNITA KUMAR,SHIVI KHANNA
Title of Article From the local to the global: the journey of Suguna Foods
Name of Journal Emerald Insight
Volume No 13
Issue No 4
Page No 1-23
URL https://www.emeraldgrouppublishing.com/
Indexing Agency Scopus
Date of Publication 24-Nov-2023
3 Students? Satisfaction with Remote Learning During the COVID-19 Pandemic: Insights for Policymakers Prabandhan : Indian Journal of Management 14-Sep-2023 16 / 9 / 43-60

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) SUNITA KUMAR,SHIVI KHANNA,ANJU KALLUVELIL JANARDHANAN,RINI MARY WILLIAM,SAYANI SAHA
Title of Article Students? Satisfaction with Remote Learning During the COVID-19 Pandemic: Insights for Policymakers
Name of Journal Prabandhan : Indian Journal of Management
Volume No 16
Issue No 9
Page No 43-60
URL https://www.indianjournalofmanagement.com/index.php/pijom/index
Indexing Agency Scopus
Date of Publication 14-Sep-2023
4 Impact of helpful reviews on customer purchase intention with special reference to mobile phone reviews International Journal of Management and Sustainability 01-Feb-2023 12 / 1 / -

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) SUNITA KUMAR
Title of Article Impact of helpful reviews on customer purchase intention with special reference to mobile phone reviews
Name of Journal International Journal of Management and Sustainability
Volume No 12
Issue No 1
Page No -
URL http://www.conscientiabeam.com/journal/11
Indexing Agency Scopus
Date of Publication 01-Feb-2023
5 The Relevance of the Elaboration Likelihood Model (ELM) in the Consumer Buying Process in the Context of Persuasive Advertising Media Literacy and Academic Research 20-Dec-2022 5 / 2 / -

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) SUNITA KUMAR,SHIVI KHANNA
Title of Article The Relevance of the Elaboration Likelihood Model (ELM) in the Consumer Buying Process in the Context of Persuasive Advertising
Name of Journal Media Literacy and Academic Research
Volume No 5
Issue No 2
Page No -
URL https://www.mlar.sk/
Indexing Agency Web of Science
Date of Publication 20-Dec-2022
6 A Meta-Analysis on the Determinants of Online Product Reviews with Moderating Effect of Product Type Academic Journal of Interdisciplinary Studies 05-Nov-2022 11 / 6 / 313-323

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) SUNITA KUMAR
Title of Article A Meta-Analysis on the Determinants of Online Product Reviews with Moderating Effect of Product Type
Name of Journal Academic Journal of Interdisciplinary Studies
Volume No 11
Issue No 6
Page No 313-323
URL https://www.richtmann.org/journal/index.php/ajis/issue/view/320
Indexing Agency Scopus
Date of Publication 05-Nov-2022
7 Consumer Preference Towards Private Label Brands with Reference to Retail Apparel in India Indian Journal of Marketing 01-Jul-2019 49 / 7 / -

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Sole
Author Name (s) SUNITA KUMAR
Title of Article Consumer Preference Towards Private Label Brands with Reference to Retail Apparel in India
Name of Journal Indian Journal of Marketing
Volume No 49
Issue No 7
Page No -
URL http://indianjournalofmarketing.com/index.php/ijom/article/view/145404
Indexing Agency Scopus and Indian Citation Index
Date of Publication 01-Jul-2019
Sl.No. Title URL Subject Month Year
Sl.No. Type of Book Title Title of Book ISBN Month Year
Sl.No. Type of Book Title of Chapter/Article ISBN Month Year
1 Reference book Influencing the Influencers Through Co-Creation: Approaches to Successful Brand Strategies 9798369305515| Dec 2023

Additional information

Type of Book Reference book
Type of Work Chapter
Sole Authored/Co Authored Co-Authored
Author Name (s) SUNITA KUMAR,SANDRINA TEIXEIRA,SARA TEIXEIRA,ZAILA OLIVEIRA,ELNIVAN SOUZA
Title of Book Using Influencer Marketing as a Digital Business Strategy
Title of Book/Chapter/Article/Case Study) Influencing the Influencers Through Co-Creation: Approaches to Successful Brand Strategies
Month/Year Dec/2023
ISBN 9798369305515|
Pages 129 - 146
Publishing Company/Institution IGI Global
Indexing Agency Scopus
Level International publisher
2 Reference book Strengthening Supply Chain Management Through Technology 9781668474556 Jun 2023

Additional information

Type of Book Reference book
Type of Work Chapter
Sole Authored/Co Authored Co-Authored
Author Name (s) SUNITA KUMAR,SRIDHARAN A,THARWA NAJAR,YOUSRA NAJAR,ADEL ALOUI
Title of Book Handbook of Research on Blockchain Technology and the Digitalization of the Supply Chain
Title of Book/Chapter/Article/Case Study) Strengthening Supply Chain Management Through Technology
Month/Year Jun/2023
ISBN 9781668474556
Pages 15 - 38
Publishing Company/Institution IGI Global
Indexing Agency Scopus
Level International publisher
3 Reference book Importance of Artificial Intelligence (AI) and Robotic Process Automation (RPA) in the Banking Industry: A Study from an Indian Perspective 978-981-19-8296-5 Mar 2023

Additional information

Type of Book Reference book
Type of Work Chapter
Sole Authored/Co Authored Co-Authored
Author Name (s) SUNITA KUMAR,SHIVI KHANNA,NABANITA GHOSH,SHIV ONKAR DEEPAK KUMAR,SIDDHARTHA BHATTACHARYYA
Title of Book Confluence of Artificial Intelligence and Robotic Process Automation
Title of Book/Chapter/Article/Case Study) Importance of Artificial Intelligence (AI) and Robotic Process Automation (RPA) in the Banking Industry: A Study from an Indian Perspective
Month/Year Mar/2023
ISBN 978-981-19-8296-5
Pages
Publishing Company/Institution Spirnger
Indexing Agency Scopus
Level International publisher
4 Reference book Learn, Unlearn, and Relearn: A Step Towards Bringing Resilience in Business Organizations in the Post-COVID-19 Regime 13: 9781668443583 Sep 2022

Additional information

Type of Book Reference book
Type of Work Chapter
Sole Authored/Co Authored Co-Authored
Author Name (s) SUNITA KUMAR,ANUBHA SRIVASTAVA,NABANITA GHOSH,DANIEL GNANARAJ S,VINCENT S. FRANKLIN WESTERN GOVERNORS UNIVERSITY,
Title of Book Business Models to Promote Technology, Culture, and Leadership in Post-COVID-19 Organizations
Title of Book/Chapter/Article/Case Study) Learn, Unlearn, and Relearn: A Step Towards Bringing Resilience in Business Organizations in the Post-COVID-19 Regime
Month/Year Sep/2022
ISBN 13: 9781668443583
Pages 155 - 181
Publishing Company/Institution IGI Global
Indexing Agency Scopus
Level International publisher
Sl.No. Type of Book Title Title of Case Study ISBN Month Year
Sl.No. Title Abstract Objectives Type Sponsors
Sl.No. Title Place of Publication ISBN No. Month Year
Sl.No. Type of Program Role Name of Program Title of Paper Date Organising Institution Level
1 Conference Presenter International Conference on Artificial Intelligence and its Application (ICAIA-2023) by Ajeenkya DY Patil University and I Nurture Education Solutions in association with Springer A study on revolution of healthcare industry with transformational Artificial Intelligence Tool 18/12/2023 Ajeenkya DY Patil University and I Nurture Education Solutions in association with Springer International
2 Conference Presenter International Finance and Accounting Conference IFAC 2023 A study on strategic role of Cost and Management Accountants in the ECL model of Indian Commercial Banks 08/09/2023 IIM Jammu and Kashmir International
3 Conference Presenter Sustainable Development: Challenges and strategies for Indian Economy and Business A roadmap to net zero era: An approach with Artificial Intelligence tool 28/07/2023 Malleshwaram Ladies Association National
4 Conference Presenter FORE international Case Conference 2023 Niche to Mass Marketing: Consumer Perceptions and Challenges Facing the Packaged Coconut Water Industry" 02/06/2023 FORE School of Management International
5 Conference Presenter ICETCE 2023 Emerging Role of Blockchain on Healthcare Management in COVID-19 and Beyond 03/02/2023 Swami Keshvanand Institute of Management and Technology International
6 Conference Presenter ICETCE 2023 Emerging Role of Blockchain on Healthcare Management in COVID-19 and Beyond 03/02/2023 Swami Keshvanand Institute of Management and Technology International
7 Conference Presenter Dynamic Business Environments A Study On The Effect Of Inventory Management Prictices On The Marketing Performance Of Organizations 09/01/2023 St. Joseph's Institute of Managment (JIM) International
8 Conference Presenter International Conference on Dynamic Business Environments Consumers' Acceptance of Luxury Fashion Retailing Through E-Commerce in Indian Metro Cities 09/01/2023 St Joseph's Institute of Management International
9 Conference Presenter Ninth International Conference on Business Analytics and Intelligence Using AI to Extract insights from Annual Corporate Reports 15/12/2022 IIM Banaglore International
10 Conference Presenter International Conference on GREEN Leadership Critical Analysis of India's Internal Migration policy during COVID-19 30/11/2022 DiST International
11 Conference Presenter International Conference on GREEN Leadership Critical Analysis of India's Internal Migration policy during COVID-19 30/11/2022 DiST International
12 Conference Co-presenter Crtical Analysis of India's Internal Migration Policy 30/11/2022 DIST International
13 Conference Presenter International Conference on Sustainable Goals (ICSG 2022) A Study On The Pros And Cons Of Implementation Of Carbon Tax Price In India 16/09/2022 Indian Institute of Management Bodh Gaya International
14 Conference Presenter International conference on sustainable goals-2022 A Study on Pros and cons of implementation of carbon tax price in India 16/09/2022 IIM Bodhgaya International
15 Conference Presenter Innovative Strategies for Aviation, Logistics and Supply chain Technologies,Business Model and Risk mangement Strengthening supply chain Management Through Technology 14/09/2022 Department of management Rathinam college of Arts and Science International
16 Conference Presenter FISAT 21 Rise Of Ott Platforms Concerning Customer Content Preference Pre And During Covid 29/07/2021 online , FISAT Business School International
17 Conference Presenter How Sustainable Chains Can Shape Sustainable Business Models Global Markets And Relation Between Them During Pandemic Induced Worldwide Slowdown 29/07/2021 FISAT Business School International
18 Conference Presenter FBS 2021 Rise of OTT platforms concerning Customer Content Preference pre and during COVID 29/07/2021 FISAT Business School International
19 Conference Presenter National Conference on Industry 4.0: Innovation, Transformation & Business strategies, Analyzing Online Customer Reviews: A Systematic Literature Review 07/04/2021 Christ University National
20 Conference Co-presenter 6th International Conference on Business Analytics and Intelligence 2018 (ICBAI-2018) 20/12/2018 Indian Institute of Sciences International
Sl.No. Title of the Program Name of the Program Date Name of the Institution
Sl.No. Title Genre Producer Copyrights
Sl.No. Title Guide Name Institution Month Year
Sl.No. Title Name of Student Institution Month Year
Sl.No. Title of Invention Inventor(s) Filing Date
1 Medical transfusion Bag mask LAKSHMY PRIYA K,RASHMI RAI,SUNITA KUMAR,DR.RAMKRISHNA G 08-Aug-2023

Additional information

Title of Invention Medical transfusion Bag mask
Applicant/Co-Applicant
Applicant (s)
Inventor /Co-Inventor
Inventor (s) LAKSHMY PRIYA K,RASHMI RAI,SUNITA KUMAR,DR.RAMKRISHNA G
Type of Specification Provisional
Type of Patent
Granted/Awarded Date
Publication/Application Date 08-Aug-2023
Application/Filing Date 08-Aug-2023
IPC Number
Publication Number 202341053045
Patent Number 202341053045
Field of Invention Bio medical engineering
Sl.No. Name of the Research Project Investigator(s) Sponsors Internal/External
1 A study on consumer purchase intention and preference towards private label branding with reference to retail apparel Internal
2 A Study on consumer perception regarding private label branding SUNITA KUMAR Internal
3 Brand Building through Digital Media SUNITA KUMAR Internal
4 A Study on the Agrarian Crisis in the District of Mandya in Karnataka SRIDHARAN A, SUNITA KUMAR Internal
Sl.No. Name of the Conference/Seminar Name of Organiser Level Date
Sl.No. Name of the Workshop/FDP/Training programme Name of Oraganiser Level Role Date
Sl.No. Name of the Awards/Achievements/Others Description Organisation Month/ Year
Sl.No. Faculties Theme of Consultancy Type
1 VIJAYALAYA SRINIVAS T,PRERANA SRIMAAL,RAJANI R,SREENATH K,SRIDHARAN A,SUNITA KUMAR Graduate Engineers Training (GET) boot camp- nontechnical for 2 batches of TEPL employees Paid
Sl.No. Applicants Title Date Published

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