Faculty

Profile

Dr SUNITA KUMAR

BEd, PGDBM, MA, MPhil, PhD
ASSOCIATE PROFESSOR

SCHOOL OF BUSINESS AND MANAGEMENT
BANGALORE CAMPUS
 Print Profile

Sl.No. Title Name of Periodical Periodicity Date
Sl.No. Title Name of Journal Date of Publication Volume No/Issue No/Page No
1 Consumer Preference Towards Private Label Brands with Reference to Retail Apparel in India Indian Journal of Marketing 01-Jul-2019 49 / 7 / -

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Sole
Author Name (s) SUNITA KUMAR
Title of Article Consumer Preference Towards Private Label Brands with Reference to Retail Apparel in India
Name of Journal Indian Journal of Marketing
Volume No 49
Issue No 7
Page No -
URL http://indianjournalofmarketing.com/index.php/ijom/article/view/145404
Indexing Agency Scopus and Indian Citation Index
Date of Publication 01-Jul-2019
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Sl.No. Type of Book Title Title of Case Study ISBN Month Year
Sl.No. Title Abstract Objectives Type Sponsors
Sl.No. Title Place of Publication ISBN No. Month Year
Sl.No. Type of Program Role Name of Program Title of Paper Date Organising Institution Level
1 Conference Presenter International Conference on Sustainable Goals (ICSG 2022) A Study On The Pros And Cons Of Implementation Of Carbon Tax Price In India 16/09/2022 Indian Institute of Management Bodh Gaya International
2 Conference Presenter International conference on sustainable goals-2022 A Study on Pros and cons of implementation of carbon tax price in India 16/09/2022 IIM Bodhgaya International
3 Conference Presenter Innovative Strategies for Aviation, Logistics and Supply chain Technologies,Business Model and Risk mangement Strengthening supply chain Management Through Technology 14/09/2022 Department of management Rathinam college of Arts and Science International
4 Conference Presenter FISAT 21 Rise Of Ott Platforms Concerning Customer Content Preference Pre And During Covid 29/07/2021 online , FISAT Business School International
5 Conference Presenter How Sustainable Chains Can Shape Sustainable Business Models Global Markets And Relation Between Them During Pandemic Induced Worldwide Slowdown 29/07/2021 FISAT Business School International
6 Conference Presenter FBS 2021 Rise of OTT platforms concerning Customer Content Preference pre and during COVID 29/07/2021 FISAT Business School International
7 Conference Presenter National Conference on Industry 4.0: Innovation, Transformation & Business strategies, Analyzing Online Customer Reviews: A Systematic Literature Review 07/04/2021 Christ University National
8 Conference Co-presenter 6th International Conference on Business Analytics and Intelligence 2018 (ICBAI-2018) 20/12/2018 Indian Institute of Sciences International
Sl.No. Title of the Program Name of the Program Date Name of the Institution
Sl.No. Title Genre Producer Copyrights
Sl.No. Title Guide Name Institution Month Year
Sl.No. Title Name of Student Institution Month Year
Sl.No. Title of Invention Inventor(s) Filing Date
Sl.No. Name of the Research Project Investigator(s) Sponsors Internal/External
1 A study on consumer purchase intention and preference towards private label branding with reference to retail apparel Internal
2 A Study on consumer perception regarding private label branding SUNITA KUMAR Internal
3 Brand Building through Digital Media SUNITA KUMAR Internal
Sl.No. Name of the Conference/Seminar Name of Organiser Level Date
Sl.No. Name of the Workshop/FDP/Training programme Name of Oraganiser Level Role Date
Sl.No. Name of the Awards/Achievements/Others Description Organisation Month/ Year
Sl.No. Faculties Theme of Consultancy Type
1 VIJAYALAYA SRINIVAS T,PRERANA SRIMAAL,RAJANI R,SREENATH K,SRIDHARAN A,SUNITA KUMAR Graduate Engineers Training (GET) boot camp- nontechnical for 2 batches of TEPL employees Paid
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