Faculty

Profile

Dr MALLIKA SANKAR M

MBA, PhD
ASSISTANT PROFESSOR

SCHOOL OF BUSINESS AND MANAGEMENT
BANGALORE CAMPUS
 Print Profile

Sl.No. Title Name of Periodical Periodicity Date
Sl.No. Title Name of Journal Date of Publication Volume No/Issue No/Page No
1 Indian Consumers Animosity Level on Chinese Products and Services - Impact of Post-Galwan Standoff Journal of Contemporary Issues in Business and Government 27-Mar-2021 27 / 2 / 1054-1058

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) SENTHILMURUGAN P,MALLIKA SANKAR M,AARTHY C,AISHWARYA N
Title of Article Indian Consumers Animosity Level on Chinese Products and Services - Impact of Post-Galwan Standoff
Name of Journal Journal of Contemporary Issues in Business and Government
Volume No 27
Issue No 2
Page No 1054-1058
URL https://cibg.org.au/
Indexing Agency Web of Science
Date of Publication 27-Mar-2021
Sl.No. Title URL Subject Month Year
Sl.No. Type of Book Title Title of Book ISBN Month Year
Sl.No. Type of Book Title of Chapter/Article ISBN Month Year
1 Text book Exploring the Role of Social Media Marketing in the Education Sector 9781799889045 Jun 2022

Additional information

Type of Book Text book
Type of Work Chapter
Sole Authored/Co Authored Co-Authored
Author Name (s) MALLIKA SANKAR M,SARA FAZZIN (XENOPHON COLLEGE LONDON, UK)
Title of Book EdTech Economy and the Transformation of Education
Title of Book/Chapter/Article/Case Study) Exploring the Role of Social Media Marketing in the Education Sector
Month/Year Jun/2022
ISBN 9781799889045
Pages 227 - 244
Publishing Company/Institution IGI GLOBAL
Indexing Agency Scopus
Level International publisher
Sl.No. Type of Book Title Title of Case Study ISBN Month Year
Sl.No. Title Abstract Objectives Type Sponsors
Sl.No. Title Place of Publication ISBN No. Month Year
Sl.No. Type of Program Role Name of Program Title of Paper Date Organising Institution Level
1 Conference Presenter International conference on Developing Resilient and Sustainable Business Affinity Towards Positive and Negative News: A Critique View 10/09/2022 SHRI CHIMANBHAI PATEL INSTITUTE OF MANAGEMENT & RESEARCH International
2 Conference Presenter International Conference on Contemporary Issues in Management Blockchain Technology in Indian Banking Sector: A conceptual overview 25/02/2022 International School of Management Excellence International
3 Conference Presenter 10th International Conference on Contemporary Issues in Management Blockchain Technology in Indian Banking Sector: A conceptual overview 25/02/2022 ISME Bangalore International
4 Conference Presenter International Conference Innovative Educational Practices for Overcoming the Challenges and Inculcating Holistic Values in Online Teaching and Learning 08/10/2021 Binary University International
5 Conference Presenter National level conference on Gender Equality and Women Empowerment Goals of Feminism over the Decades ? A Theoretical Impression 30/09/2021 The Oxford College of Business Management National
6 Conference Presenter Renaissance: Challenges & Prospects of New Normal of Life in Various Spheres Surviving the COVID-19 Pandemic Era A Post Pandemic Outlook on Technology Induced Travel 06/08/2021 Christ University International
7 Conference Presenter National conference on Transformation of Technology in Higher Education Online Education post Covid -19 Pandemic ? Challenges, Strategies and Best Practices 27/04/2021 Central University of Tamil Nadu National
8 Conference Presenter National Conference on Emerging Trends in Management Science and Technology Impact of price sensitivity on consumers' purchase intention: A descriptive study on Generation Z 22/04/2021 Adhiyamaan College of Engineering (Autonomous) National
9 Conference Presenter International Conference on Global Emerging Trends in Transformation of Education Online education during COVID-19 pandemic - challenges and best practices for online teaching 20/04/2021 Dr. D.Y. Patil College of Education International
10 Conference Presenter International Virtual Conference on Stand, Start, Strive and Stabilize - Changing Business Scenario in the backdrop of Covid' 19 The Effect of Celebrity Endorsement on Purchase Intention of Gen Z: Endorsing Snack Food Sector 19/04/2021 Loyola College (Autonomous) International
11 Conference Presenter International Conference on Emerging trends in Management A conceptual study on changing goals of feminism over the decades 23/01/2020 Marian International Institute of Management International
Sl.No. Title of the Program Name of the Program Date Name of the Institution
Sl.No. Title Genre Producer Copyrights
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Sl.No. Title Name of Student Institution Month Year
Sl.No. Title of Invention Inventor(s) Filing Date
Sl.No. Name of the Research Project Investigator(s) Sponsors Internal/External
Sl.No. Name of the Conference/Seminar Name of Organiser Level Date
Sl.No. Name of the Workshop/FDP/Training programme Name of Oraganiser Level Role Date
Sl.No. Name of the Awards/Achievements/Others Description Organisation Month/ Year
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