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| 1 | Will Mobile Application Technology Help Retail Merchandising ? Breakthrough Innovation by FMCG Companies. | Indian Journal of Marketing | 05-Dec-2020 | 50 / 12 / 24-39 | ||||||||||||||||||||||
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| 2 | Health Drink Analysis:What is Satisfying Consumer's Thirst? | Indian Journal of Marketing | 08-Sep-2018 | 48 / 9 / 40-54 | ||||||||||||||||||||||
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| Sl.No. | Type of Program | Role | Name of Program | Title of Paper | Date | Organising Institution | Level |
| 1 | Conference | Presenter | Emerging research in Business,Technology,Entrepreneurship and economy for sustainable development | Veganism and Indians- consumers preference, acceptance, adoption and practicing food consumption | 16/12/2022 | Sai Ram Institute of Management Studies | International |
| 2 | Conference | Presenter | Emerging research in Business,technology, entrepreneurship and economy for sustainable development | A study on Factors of Brand Credibility that derives Consumer Loyalty in m-wallets industry: Paytm ? A Conceptual Framework | 16/12/2022 | Sai Ram Institute of Management studies | International |
| 3 | Conference | Presenter | National conference on "Emerging trends in Business, Economics and social sciences" | Is Credibility Of The Micro- Celebrity An Attracting Factor For Consumers Buying Musical Equipments Or Services? An Empirical Review | 07/10/2022 | Jyothi Nivas College Autonomous | National |
| 4 | Conference | Presenter | Metamorphosis of Modern Management and Research | Brand Centric Transmutation:A way to enhance customers loyalty | 13/08/2020 | Bannari Anman Institute of Technology | International |
| 5 | Conference | Co-presenter | Metamorphosis of Modern Management and Research | 13/08/2020 | Bannari Amman Institute of Technology | International | |
| 6 | Conference | Presenter | Metamorphosis of Modern Management Research | Impact Of Technology In Supply-Chain Industry | 13/08/2020 | Bannari Amman Institute of Technology | International |
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