Faculty

Profile

Dr SHIKHA BHAGAT

MBA, PhD
ASSISTANT PROFESSOR

SCHOOL OF BUSINESS AND MANAGEMENT
BANGALORE CAMPUS
 Print Profile

Sl.No. Title Name of Periodical Periodicity Date
Sl.No. Title Name of Journal Date of Publication Volume No/Issue No/Page No
1 Will Mobile Application Technology Help Retail Merchandising ? Breakthrough Innovation by FMCG Companies. Indian Journal of Marketing 05-Dec-2020 50 / 12 / 24-39

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) SHIKHA BHAGAT,SHILPA SARVANI RAVI
Title of Article Will Mobile Application Technology Help Retail Merchandising ? Breakthrough Innovation by FMCG Companies.
Name of Journal Indian Journal of Marketing
Volume No 50
Issue No 12
Page No 24-39
URL https://www.scopus.com/sourceid/21100241711
Indexing Agency Scopus and Indian Citation Index
Date of Publication 05-Dec-2020
2 Health Drink Analysis:What is Satisfying Consumer's Thirst? Indian Journal of Marketing 08-Sep-2018 48 / 9 / 40-54

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) SHIKHA BHAGAT,SHILPA SARVANI
Title of Article Health Drink Analysis:What is Satisfying Consumer's Thirst?
Name of Journal Indian Journal of Marketing
Volume No 48
Issue No 9
Page No 40-54
URL http://indianjournalofmarketing.com/index.php/ijom/search/search
Indexing Agency Scopus
Date of Publication 08-Sep-2018
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1 Conference Presenter National conference on "Emerging trends in Business, Economics and social sciences" Is Credibility Of The Micro- Celebrity An Attracting Factor For Consumers Buying Musical Equipments Or Services? An Empirical Review 07/10/2022 Jyothi Nivas College Autonomous National
2 Conference Presenter Metamorphosis of Modern Management and Research Brand Centric Transmutation:A way to enhance customers loyalty 13/08/2020 Bannari Anman Institute of Technology International
3 Conference Co-presenter Metamorphosis of Modern Management and Research 13/08/2020 Bannari Amman Institute of Technology International
4 Conference Presenter Metamorphosis of Modern Management Research Impact Of Technology In Supply-Chain Industry 13/08/2020 Bannari Amman Institute of Technology International
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