Faculty

Profile

Dr PRAVEEN BABU P

MBA, PhD
ASSISTANT PROFESSOR

SCHOOL OF BUSINESS AND MANAGEMENT
BANGALORE CAMPUS
 Print Profile

Sl.No. Title Name of Periodical Periodicity Date
Sl.No. Title Name of Journal Date of Publication Volume No/Issue No/Page No
1 Self-congruity and brand loyalty - An innovation of diffusion approach International Journal of Electronic Marketing and Retailing 26-Oct-2020 11 / 4 / 343-351

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) PRAVEEN BABU P,S. PRABAKAR
Title of Article Self-congruity and brand loyalty - An innovation of diffusion approach
Name of Journal International Journal of Electronic Marketing and Retailing
Volume No 11
Issue No 4
Page No 343-351
URL https://www.inderscience.com/jhome.php?jcode=ijemr
Indexing Agency Scopus
Date of Publication 26-Oct-2020
Sl.No. Title URL Subject Month Year
Sl.No. Type of Book Title Title of Book ISBN Month Year
Sl.No. Type of Book Title of Chapter/Article ISBN Month Year
Sl.No. Type of Book Title Title of Case Study ISBN Month Year
Sl.No. Title Abstract Objectives Type Sponsors
Sl.No. Title Place of Publication ISBN No. Month Year
Sl.No. Type of Program Role Name of Program Title of Paper Date Organising Institution Level
Sl.No. Title of the Program Name of the Program Date Name of the Institution
Sl.No. Title Genre Producer Copyrights
Sl.No. Title Guide Name Institution Month Year
Sl.No. Title Name of Student Institution Month Year
Sl.No. Title of Invention Inventor(s) Filing Date
Sl.No. Name of the Research Project Investigator(s) Sponsors Internal/External
1 A Study on the reasons for selling at maximum retail pricing (MRP) Vs discounted pricing by FMCG retailers in Bangalore City PRAVEEN BABU P Internal
Sl.No. Name of the Conference/Seminar Name of Organiser Level Date
Sl.No. Name of the Workshop/FDP/Training programme Name of Oraganiser Level Role Date
Sl.No. Name of the Awards/Achievements/Others Description Organisation Month/ Year
Sl.No. Faculties Theme of Consultancy Type
1 JOHN PAUL RAJ V,PRAVEEN BABU P,NIRANJAN L R,SALOME DIVYA VIJAYKUMAR,VIJAYALAYA SRINIVAS T Competency Break-through Management Paid
2 PRAVEEN BABU P Competency break-through Management Paid
3 SUMATHI A,JYOTHI KUMAR,MARY METILDA J,SMITHA BABOO,AKRITI SRIVASTAVA,ANURADHA S,DIVAKAR G M,GAANA J,GANESH L,JOHN PAUL RAJ V,KRISHNA M C,KUMAR CHANDAR S,LAKSHMY PRIYA K,MOOSATH HARISHANKAR VASUDEVAN,PRAVEEN BABU P Graduate Engineers Training (GET) boot camp- nontechnical for 2 batches of TEPL employees Paid
Sl.No. Applicants Title Date Published

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