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1 Semester - 2019 - Batch | Course Code |
Course |
Type |
Hours Per Week |
Credits |
Marks |
MCN111 | CRITICAL THINKING | - | 2 | 2 | 50 |
MCN112 | ELEMENTS OF WRITING | - | 2 | 2 | 50 |
MCN113 | THEATRE IN PRACTICE | - | 2 | 2 | 50 |
MCN131 | COMMUNICATION AND MEDIA THEORIES | - | 4 | 4 | 100 |
MCN132 | RESEARCH METHODOLOGY | - | 4 | 4 | 100 |
MCN133 | DESIGNING PRINCIPLES AND VISUAL CULTURE | - | 4 | 4 | 100 |
MCN134 | CONTEMPORARY INDIA | - | 4 | 4 | 100 |
MCN151 | PHOTOGRAPHY AND GRAPHIC DESIGN | - | 4 | 2 | 50 |
MCN152 | DIGITAL AUDIO PRODUCTION | - | 2 | 2 | 50 |
2 Semester - 2019 - Batch | Course Code |
Course |
Type |
Hours Per Week |
Credits |
Marks |
MAIS291 | INTERNATIONAL ORGANIZATION | - | 4 | 4 | 100 |
MCN211 | RESEARCH TOOLS AND APPLICATIONS | - | 4 | 2 | 50 |
MCN231 | MEDIA CRITICISM | - | 4 | 4 | 100 |
MCN232 | DEVELOPMENT COMMUNICATION | - | 4 | 4 | 100 |
MCN233 | CROSS CULTURAL COMMUNICATION | - | 4 | 4 | 100 |
MCN234 | POPULAR CULTURES | - | 4 | 4 | 100 |
MCN241A | FILM STUDIES (FICTIONAL NARRATIVE) | - | 2 | 2 | 50 |
MCN241B | FILM STUDIES (NON- FICTIONAL NARRATIVE) | - | 2 | 2 | 50 |
MCN251 | DIGITAL VIDEO PRODUCTION | - | 2 | 2 | 50 |
MCN281 | INTERNSHIP - I | - | 36 | 2 | 50 |
MCN291 | ECOLOGICAL DISCOURSES | - | 4 | 4 | 100 |
MSA291 | CORPORATE SOCIAL RESPONSIBILITY | - | 4 | 4 | 100 |
3 Semester - 2018 - Batch | Course Code |
Course |
Type |
Hours Per Week |
Credits |
Marks |
MCN331 | JOURNALISM - HISTORY, ISSUES AND DEBATES | - | 4 | 4 | 100 |
MCN332 | MULTIMEDIA REPORTING AND EDITING | - | 4 | 4 | 100 |
MCN333 | CYBER CULTURE | - | 4 | 4 | 100 |
MCN334 | DATA JOURNALISM | - | 4 | 4 | 100 |
MCN335 | IMAGINEERING | - | 4 | 4 | 100 |
MCN336 | INTEGRATED MARKETING COMMUNICATION | - | 4 | 4 | 100 |
MCN337 | ADVERTISING PLATFORMS | - | 4 | 4 | 100 |
MCN338 | COPYWRITING | - | 4 | 4 | 100 |
MCN351 | DIGITAL STORYTELLING | - | 2 | 2 | 100 |
MCN352 | MOBILE JOURNALISM | - | 2 | 2 | 50 |
MCN353 | MEDIA MANAGEMENT | - | 2 | 2 | 50 |
MCN355 | DIGITAL ADVERTISING | - | 2 | 2 | 50 |
MCN356 | ORGANISATIONAL STRUCTURE AND BEHAVIOUR | - | 2 | 2 | 100 |
MCN357 | EVENT MANAGEMENT | - | 2 | 2 | 50 |
MCN381 | DISSERTATION | - | 2 | 4 | 100 |
MCN382 | INTERNSHIP - SOCIAL DEVELOPMENT SECTOR | - | 36 | 2 | 50 |
4 Semester - 2018 - Batch | Course Code |
Course |
Type |
Hours Per Week |
Credits |
Marks |
MCN431 | PHOTO AND DOCUMENTARY JOURNALISM | - | 4 | 4 | 100 |
MCN432 | INTERPRETATIVE JOURNALISM - POLITICS, SCIENCE, HEALTH, BUSINESS, SPORTS, ECOLOGY AND ENTERTAINMENT, LIFESTYLE | - | 4 | 4 | 100 |
MCN433 | LAW, ETHICS AND JOURNALISM | - | 4 | 4 | 100 |
MCN435 | MEDIA PSYCHOLOGY | - | 4 | 4 | 100 |
MCN436 | CORPORATE AND MEDIA LAW | - | 4 | 4 | 100 |
MCN437 | CORPORATE COMMUNICATIONS AND PUBLIC RELATIONS | - | 4 | 4 | 100 |
MCN451 | DEVELOPMENT JOURNALISM | - | 4 | 4 | 100 |
MCN452 | ENTREPRENEURSHIP | - | 2 | 2 | 50 |
MCN455 | CORPORATE SOCIAL RESPONSIBILITY | - | 2 | 2 | 50 |
MCN481 | VALUE MANAGEMENT | - | 30 | 2 | 50 |
MCN482 | INTERNSHIP: INDUSTRY EXPOSURE | - | 30 | 2 | 50 |
MCN483 | COMPREHENSIVE VIVA VOCE | - | 4 | 4 | 100 |
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Introduction to Program: | |
The MA in Media and Communication Studies programme with Specialisation in Multimedia Journalism programme gives a generic orientation in the domain of Media Studies to the student in the I year and leads to advertising and corporate communications specific courses in the II year. The programme ensures that the student gains key skill sets, advanced disciplinary knowledge, and the attitudinal orientation for media practice and media studies. Internships, live projects, field visits, workshops, etc. will be ensured to widen the student's learning. | |
Assesment Pattern | |
Rubrics for each course's evaluation will be shared with the student. | |
Examination And Assesments | |
The programme adopts a variety of evaluation mechanisms that include regular exams, live domonstrations, portfolio submissions, viva voce, etc. | |
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Introduction to Program: | |
The MA in Media and Communication Studies programme with Specialisation in Multimedia Journalism programme gives a generic orientation in the domain of Media Studies to the student in the I year and leads to advertising and corporate communications specific courses in the II year. The programme ensures that the student gains key skill sets, advanced disciplinary knowledge, and the attitudinal orientation for media practice and media studies. Internships, live projects, field visits, workshops, etc. will be ensured to widen the student's learning. | |
Assesment Pattern | |
Rubrics for each course's evaluation will be shared with the student. | |
Examination And Assesments | |
The programme adopts a variety of evaluation mechanisms that include regular exams, live domonstrations, portfolio submissions, viva voce, etc. | |
| |
Introduction to Program: | |
The MA in Media and Communication Studies programme with Specialisation in Multimedia Journalism programme gives a generic orientation in the domain of Media Studies to the student in the I year and leads to advertising and corporate communications specific courses in the II year. The programme ensures that the student gains key skill sets, advanced disciplinary knowledge, and the attitudinal orientation for media practice and media studies. Internships, live projects, field visits, workshops, etc. will be ensured to widen the student's learning. | |
Assesment Pattern | |
Rubrics for each course's evaluation will be shared with the student. | |
Examination And Assesments | |
The programme adopts a variety of evaluation mechanisms that include regular exams, live domonstrations, portfolio submissions, viva voce, etc. |
MCN111 - CRITICAL THINKING (2019 Batch) | |
Total Teaching Hours for Semester:30 |
No of Lecture Hours/Week:2 |
Max Marks:50 |
Credits:2 |
Course Objectives/Course Description |
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Critical Thinking is the process by which you will develop and support your beliefs, and evaluate the strength of arguments made by others in real life situations. |
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Course Outcome |
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● Analyse issues with context and subject sensitivity ● Practice ethics of sharing ideas ● Apply logical reasoning ● Think critically and respond Make decisions with clarity |
Unit-1 |
Teaching Hours:6 |
Introduction
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What is Thinking? ● Debating Mind-Body Duality ● Making sense of Experience and Memory ● Process of Thinking Types of Thinking: ● Creative Thinking ● Analytical Thinking ● Convergent Thinking ● Divergent Thinking ● Abstract Thinking ● Sequential Thinking ● Holistic Thinking Critical Thinking | |
Unit-2 |
Teaching Hours:6 |
Logic, Inductive and Deductive Reasoning Reasoning Errors:
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● Reasoning by Analogy ● Cause-Effect Reasoning ● False Cause ● Slippery Slope ● Attacking the Person instead of the Argument ● Appealing to Tradition ● Stereotyping ● Generalising ● Power of Narratives and Persuasion ● Separating fact from fiction ● Separating opinion from reality ● Seeking Evidence Identifying Relevance | |
Unit-3 |
Teaching Hours:6 |
Ethics in Argumentation:
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● Pre-positioning humanity over logical responses ● Researched articulation ● Listening to the other ● Openness to alternate opinions Admittance of limitations | |
Unit-4 |
Teaching Hours:6 |
Method of Argumentation:
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● Arousing Interest ● Refuting oppositional points of view ● Giving Evidence ● Urging the audience to take the same stance Ending with a punch | |
Unit-5 |
Teaching Hours:6 |
Practice of Critical Thinking through group discussions and debates
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At least five relevant assignments addressing critical thinking skills will be ensured. The teacher’s role ought to be one of a supportive guide who gives consistent and constructive feedback. | |
Text Books And Reference Books:
Ruth Matthews and Jo Lally (2010). The thinking teacher’s tool kit, Continuum International Publishing Group. Bowell, T., & Kemp, G. (2002). Critical thinking: A concise guide. London: Routledge. Cottrell, S. (2011). Critical thinking skills: Developing effective analysis and argument. Basingstoke, Hampshire: Palgrave Macmillan. Curtler, H. M. (2004). Ethical argument: Critical thinking in ethics. New York: Oxford University Press. Walton, D. N. (2013). Methods of argumentation. New York, NY: Cambridge University Press. | |
Essential Reading / Recommended Reading
Hunter, D. A. (2012). A Practical Guide to Critical Thinking. Delhi: Wiley India Pvt. Ltd. Swatridge, C. (2014). The Oxford Guide to Effective Argument & Critical Thinking. Oxford: Oxford University Press. | |
Evaluation Pattern
CIA 1 Marks 20
Students should submit an analytical report of an issue (to be decided by the teacher). Proper background research should be done before writing the report and citations are a must.
CIA 2 Marks 50
Students should do critical analyses of media content. This has to be done on a weekly basis for over a period of four to five weeks.
CIA 3 Marks 20
Debate - Students are to be divided into groups and topics will be given for the debate. The assessment would be made on the basis of logic, construction of arguments, counter-arguments and questioning the opposition based on the premise. | |
MCN112 - ELEMENTS OF WRITING (2019 Batch) | |
Total Teaching Hours for Semester:30 |
No of Lecture Hours/Week:2 |
Max Marks:50 |
Credits:2 |
Course Objectives/Course Description |
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This course recognises the relevance and importance of writing in the changing landscape of information dissemination by media institutions today that may be news pieces or creative pieces/opinions. Competition and a ‘difficult to please audience’ have made the work of a media communicator difficult. Negotiating this space requires thought and skill and this course is an attempt at that. |
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Course Outcome |
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Students will be able to do the following: |
Unit-1 |
Teaching Hours:4 |
Understanding Writing as Thinking
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Unit-2 |
Teaching Hours:4 |
Avoiding Common Errors
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Unit-3 |
Teaching Hours:4 |
Effective Incorporation of Plural Ideas
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Referencing Paraphrasing Using Quotes | |
Unit-4 |
Teaching Hours:4 |
The Pre-writing Process
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Unit-5 |
Teaching Hours:4 |
Paragraph Writing
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Unit-6 |
Teaching Hours:4 |
Types of Writing
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Unit-7 |
Teaching Hours:6 |
Writing across media
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Text Books And Reference Books: Feature writing for journalists - Wheeler, Sharon. Writing argument: a rhetoric with readings- Ramage, John D; Bean, John C; Johnson, June. | |
Essential Reading / Recommended Reading Sentence Skills A workbook for writers: form B - Langan, John. Creative Writing Use Your Imagination-Develop Your Writing Skills and Get Published Ramet, Adele. | |
Evaluation Pattern Students will maintain a writing collective representing the spectrum of styles learnt in the course of the 30 hours. The same will be evaluated on the following parameters as shown in the rubric below. Adherence to the structure and format; Organisation and presentation of ideas; Aptness of issue and topic chosen as befits the audience and context as instructed by the teacher; Grammar/language/spellings; Deadline. | |
MCN113 - THEATRE IN PRACTICE (2019 Batch) | |
Total Teaching Hours for Semester:30 |
No of Lecture Hours/Week:2 |
Max Marks:50 |
Credits:2 |
Course Objectives/Course Description |
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This paper is a continuation of adult learning process for theatre - where individuals discover the various aspects involved in putting up a proscenium play based on personal initative. Students get involved in a participatory teaching-learning process related to identified topic. |
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Course Outcome |
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Individual confidence level goes up and group dynamics helps the students to work together |
Unit-1 |
Teaching Hours:5 |
PERSONAL ORIENTATION
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Personal orientation, the theatre experience, understanding, likes, dislikes and and area of specialization to be explored. Watching a play, identification of prepared/new script towards “play specific learning” | |
Unit-2 |
Teaching Hours:5 |
GROUP WORK
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Stage positions and group compostions. Scheduling and identification of roles and responsibilites for the chosen play. Question and Answer sessions and decisions on identified departments of the theatre – direction, stage management, lights, sound, sets and props, costumes, marketing, auditorium. | |
Unit-3 |
Teaching Hours:5 |
THE INVISIBLE THEATRE
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View-point of script/script-writer/director/team. Summary and graph of the chosen play. Understanding the need and importance of each scene and maintaining of tempo through all departments. | |
Unit-4 |
Teaching Hours:5 |
THE VISIBLE THEATRE
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Actors , Lights, Sound, Stage positions, Sets and Props, Entries and Exits | |
Unit-5 |
Teaching Hours:10 |
Practicals
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Production related areas of exploration
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Text Books And Reference Books:
A Phaidon Theatre Manual (Series) – Phaidon Press Ltd, Londo | |
Essential Reading / Recommended Reading
Directing Drama – by John Miles Brown – Publishers – Peter Owen Ltd, London The secrets of Word of Mouth Marketing – George Silverman – Amacom Publications, American Management Association, New York. | |
Evaluation Pattern CIA Assessment: Individual Performance of Character Sketches ESE Evaluation: Proscenium Theatre performance in teams | |
MCN131 - COMMUNICATION AND MEDIA THEORIES (2019 Batch) | |
Total Teaching Hours for Semester:60 |
No of Lecture Hours/Week:4 |
Max Marks:100 |
Credits:4 |
Course Objectives/Course Description |
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Communication and Media Theories course enables the student to appreciate the theories that have been evolved over the last century in the domain in order to explain the various phenomena in communication and media field. The main objective of the course is to provide a theortical ground for research in the field of communication and media studies. |
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Course Outcome |
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Unit-1 |
Teaching Hours:12 |
Introduction to Communication
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Communication and its process Components of communication Barriers to communication Communication patterns- one way and two way, one-to-one, one to many, many to many Types of communication- verbal and oral, written and non-verbal Mass Media- Characteristics, Features and Impact of Print, Cinema, Radio, Television and New Media | |
Unit-2 |
Teaching Hours:10 |
Communication models
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Linear models-Aristotle, Laswell, Shannon-Weaver, Berlo, DeFleur, Gerbner Interactive models- Westley-McLean, Osgood-Schramm, Newcomb Transactional models-Barnlund | |
Unit-3 |
Teaching Hours:13 |
Behaviourist theories
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Social-Psychological approach Propaganda- powerful Effects theory
Limited Effects theory-two-step flow Audience-centred approach-Cultivation theory, Agenda Setting theory, Media Dependency theory, Uses and Gratification theory | |
Unit-4 |
Teaching Hours:15 |
Critical and Cultural theories
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Marxist approach ● Gramsci- Hegemony ● Habermas- Public sphere ● Barthes- Myths/Semiotics ● Derrida- Media Temporalities ● Foucault- Power/Knowledge ● Hall- Representation ● Williams- Culture ● Consumer Society of Baudrillard ● Chomsky- Media manufactured consent | |
Unit-5 |
Teaching Hours:10 |
Other approaches
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Normative Press theories McLuhan- Medium is the message Network Society of Castells Van Dijk’s Social aspects of new media | |
Text Books And Reference Books: ● Wood. Julia. T. Communication theories in action: An introduction. London: Wadsworth Publishing Company. 1997. ● Baran,Stanley S and Dennis K Davis. Mass Communication Theory: Foundations, Ferment and Future. Singapore: Thomson Wadsworth, 2007.
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Essential Reading / Recommended Reading ● Barthes, Roland. Mythologies. New York: Hill & Long, 2012. ● Adorno, Theodore W. The Culture Industries. London: Routledge, 2010. ● McLuhan, Marshall and Quentin Fiore. Medium is the message. New York: Penguin Books, 2001. ● McQuail, Denis: Mass Communication theory (III ed.). New Delhi: Sage Publication,2004. | |
Evaluation Pattern CIA 1- 20 marks CIA 2- 50 marks CIA 3- 20 marks End Semester Exam- 100 marks Attendance 10 marks | |
MCN132 - RESEARCH METHODOLOGY (2019 Batch) | |
Total Teaching Hours for Semester:60 |
No of Lecture Hours/Week:4 |
Max Marks:100 |
Credits:4 |
Course Objectives/Course Description |
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The course 'Research Methodology' is to enable the media students to: 1) Understand some basic concepts of research and its methodologies 2) Identify appropriate research topics 3) Select and define appropriate research problem and parameters 4) Prepare a project proposal (to undertake a project)
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Course Outcome |
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By the completion of this course the student will be able to: 1. Apply a range of quantitative and / or qualitative research techniques to contemporary problems / issues 2. Understand and apply research approaches, techniques and strategies in the appropriate manner. 3. Demonstrate knowledge and understanding of data analysis and interpretation in relation to the research process 4. Conceptualise the research process 5. Develop necessary critical thinking skills in order to evaluate different research approaches utilised in the service industries |
Unit-1 |
Teaching Hours:5 |
An Introduction to Inquiry
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Human inquiry and scientific inquiry - The foundations of social science - Social science paradigms - Logic systems - The link between theory and research - The ethics and politics of social research.
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Unit-2 |
Teaching Hours:5 |
Introduction to Communication Research
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History of communication research - Phases and stages of communication research - Basic building blocks in conducting communication research (Identifying research problem, variables, formulating hypothesis, review of literature, writing an abstract) - Research design - Writing a research proposal | |
Unit-3 |
Teaching Hours:20 |
Quantitative Research
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Conceptualisation and operationalisation - The logic of sampling - Survey research - Experiments - Quantitative text analysis- The basics of quantitative data analysis - Inferential statistics in quantitative data analysis | |
Unit-4 |
Teaching Hours:20 |
Qualitative Research
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Participant observation - Qualitative interviewing - Social text analysis - Qualitative data analysis | |
Unit-5 |
Teaching Hours:10 |
Technology for research Work
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Software used for writing Bibliography, Quantitative and Qualitative Data Analysis, How to write reports with our gramatical error with the help of software. | |
Unit-5 |
Teaching Hours:10 |
Writing and Presenting Research Work
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Synopsis- Synopsis - Dissertation -Research paper - Oral presentation - Poster presentation - Technology for research work | |
Text Books And Reference Books: Bryman, A. (2008). Social research methods. Oxford: Oxford University Press. Potter, S. (2006). Doing postgraduate research. Milton Keynes, U.K.: Open University in association with SAGE Publications. VanderStoep, S. W., & Johnson, D. D. (2009). Research Methods for Everyday Life: Blending Qualitative and Quantitative A. John Wiley & Sons. Waller, V., Farquharson, K., & Dempsey, D. (2016). Qualitative social research: Contemporary methods for the digital age. Los Angeles: SAGE. Wimmer, R. D., & Dominick, J. R. (2000). Mass media research: An introduction. Belmont, CA: Wadsworth Pub. | |
Essential Reading / Recommended Reading
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Evaluation Pattern CIA 1: 20 Marks Unit 1-3
CIA 2: Midsem Examination (50 Marks)
CIA 3: 20 Marks
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MCN133 - DESIGNING PRINCIPLES AND VISUAL CULTURE (2019 Batch) | |
Total Teaching Hours for Semester:60 |
No of Lecture Hours/Week:4 |
Max Marks:100 |
Credits:4 |
Course Objectives/Course Description |
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Design Principles and Elements is focused on providing you with a design language through familiarity with the essential concepts and principles underlying all good design. The course encourages you to experiment with different forms and different elements. The course is an essential introduction to later studies in design and aims to help you develop creative methods of thinking and a critical approach to your own work. The practice of design combines both independent and collaborative work and this course requires you to use both methods of design development. The subject is introduced to learn the principles of graphic design and understand the process of conceptualization and visualization of idea in graphic form. It also helps to understand the fundamental knowledge in Indian and western aesthetics studies. It introduces the basic applications of designing principles in the day today life and industry. |
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Course Outcome |
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To understand the fundamental knowledge in Indian and western aesthetics studies. To introduce the basic applications of designing principles in the day today life and industry. To know the evolving visual communication system in and around our society You will develop the following program learning outcomes: Upon successful completion of this course, you should have an understanding of: |
Unit-1 |
Teaching Hours:10 |
Introduction Art and Design
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Unit-1 |
Teaching Hours:10 |
Introduction to AAesthetics
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Unit-2 |
Teaching Hours:20 |
Elements and Principles of Design
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It has two major parts: designing elements and designing principles Familiar with various elements and principles used in design for enhancing the quality of production
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Unit-3 |
Teaching Hours:10 |
Infographics
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Unit-4 |
Teaching Hours:10 |
Visual Culture
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Visual culture is purely a practical exposure to the visually dominated world around us. Also to get an understanding of how visual plays a role in our day to day life
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Unit-5 |
Teaching Hours:10 |
Design for Professional Areas
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Text Books And Reference Books:
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Essential Reading / Recommended Reading
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Evaluation Pattern CIA 1, CIA 2 and CIA 3 totally adding up to 45 marks. (Attendance will carry the rest- 5 marks) The ESE will be conducted by the Department and will be evaluated out of 50 marks. CIA I: Consists of multiple assignments (Written Assignments and Practical) – 10 marksAssessment 1: Interview an artist (30 marks) Assessment 2: Group Discussion and Presentation on Indian and Western Aesthetics (15 marks) Assessment 3: Presentation on Art Movements based on any online journal (20 marks) CIA II- Mid-semester exam – 25 marksCIA III CIA 3- Projects, and Presentations, - 10 marksAssessment 1: Newspaper/Magazine/Advertisement analysis (20) Assessment 2: Shadow Play/… based on a theme - (25 marks) Assessment 3: Product Design (25 marks)
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MCN134 - CONTEMPORARY INDIA (2019 Batch) | |
Total Teaching Hours for Semester:60 |
No of Lecture Hours/Week:4 |
Max Marks:100 |
Credits:4 |
Course Objectives/Course Description |
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To introduce students to the contemporary discourse on nationalism, caste, religion, secularism, development. and its roots. The syllabus also introduces studentsto international issues with respect to Indian context. |
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Course Outcome |
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Realise the complexity in understanding the idea of India |
Unit-1 |
Teaching Hours:12 |
India: Nation, Nationalism and the Nation-State
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Unit-2 |
Teaching Hours:10 |
Key Events
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Indian Independence, Partition, Emergency, Indo-Pak and Indo-china Wars, Anti-Sikh Riots, Mandal Commission, LPG, Entry of Cable Television, Babri Masjid Demolition, Gujarat Riots
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Unit-3 |
Teaching Hours:10 |
Key Politicians and Political Thinkers
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Jyotirao Phule, Mahatma Gandhi, Jawaharlal Nehru, Jayaprakash Narayan, Bhima Rao Ambedkar, EVR Periyar, A K Ramanujan etc.
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Unit-4 |
Teaching Hours:10 |
Key Debates:Secularism and Religion, Caste and Reservation, Language and Ethnicity
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Unit-5 |
Teaching Hours:10 |
Key Debates: Gender, Rights, Development and Environment
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Unit-6 |
Teaching Hours:8 |
India in the World:
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Text Books And Reference Books: Guha, R. (2008). India after Gandhi: The history of the world's largest democracy. India: Picador. Menon, N., & Nigam, A. (2008). Power and contestation: India since 1989. Himayatnagar, Hyderabad: Orient Longman Private. | |
Essential Reading / Recommended Reading
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Evaluation Pattern
CIA I: Component I: Snap Quiz component II: Written Test Mid Sem: Regular exam wherein 5 out of 7 questions need to be answered, with each carrying a maximum of 10 marks. CIA III: Presentation
End Sem: 100 marks | |
MCN151 - PHOTOGRAPHY AND GRAPHIC DESIGN (2019 Batch) | |
Total Teaching Hours for Semester:60 |
No of Lecture Hours/Week:4 |
Max Marks:50 |
Credits:2 |
Course Objectives/Course Description |
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This course introduces the students in the aesthetic of photography and in graphic design.Students will get a good exposure in DSLR camera usages and will get a wide knowledge in design applications for Print and Electronic Media and offers them an opportunity to understand the user interface and its uses. |
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Course Outcome |
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Photography: This paper gives an opportunity to acquire knowledge to with any camera ,Basics of any digital camera will be learnt,Lighting techniques, composition and aesthetic skills taught will be applied in various other inter-related assignments like that of video production. Graphic Design: Demonstrate proficiency in a range of computer graphics technology, including bitmap image editing, vector graphics, page layout, web design.Demonstrate understanding of different printing technologies and pre-press processes.Differentiate between vector and bitmap graphics, and effectively use each to the best effect.Generate content for different print platforms and also design and publish content for different media platforms. |
Unit-1 |
Teaching Hours:10 |
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INTRODUCTION TO CAMERA & GRAPHIC DESIGN
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Parts of Camera,Holding a camera,Shutter,ISO,Aperture,Introduction and history of Graphic Design Design Essentials,Principles of Design,Color Theory,Typography,Usages of Visuals in Design,Psychology of sight,Visual Communication Theory Design and Visualizing Understanding Color,Graphics in Action (Practical component) Lens properties and applications,Page layout Designing, Introduction to Logo Designing, Designing a Marketing Collateral/Stationary Design, Importance of Image editing and Restoration Techniques. | ||||||||||||||||||||||
Unit-2 |
Teaching Hours:10 |
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PROPERTIES OF LIGHT AND INTRODUCTION TO IMAGE EDITING
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White Balance , Getting the right color,Bitmap and Vector effects,Activity on World cloud,Mind mapping Introduction to Image Editing, Introduction to Interface, Opening files, Working with Bitmap images and vector Graphics, Using the tools, Using the Layers panel, Using the Painting tools, Selecting color Understanding the Selection tools Adding & Subtracting selection Cropping & re sizing images Merging layer.s Flatten image.
Understanding the Gray scale,High and Low Key image,Metering, Understanding Layer techniques Layer masking,Typeface,Measurement of typeface anatomy, Clipping masks Understanding and using layer blending modes Using adjustment layers
Graphic in Action, Usage of reflector and lights Understanding Restoration techniques Cleaning up an image with spot healing, cloning and healing Using the patch tool Red eye removal | ||||||||||||||||||||||
Unit-3 |
Teaching Hours:10 |
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PHOOTSHOOT AND INTRODUCTION TO DESIGN ELEMENTS
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Outdoor photoshoot ,Understanding paths About paths Types of paths Using the pen tool Drawing curved paths Using the pen tool to select images precisely Combining multiple images Adding Text Using layer styles
Indoor photo-shoot,Retouching techniques,Adjusting the contrast,Improving the look of the image,Using the dodge, burn and sponge tools,Softening skin,Removing blemishes,Converting color to b/w.Creating Greeting Card and Poster Designing
Gene re of photography,Essence of Portraiture photography, General Introduction and working with Inkscape Designing tool:: Software tour - Designing a Poster and marketing Collateral s using inkscape
Portraitist with and without lights,Using photographs in a motivational poster,Using a template to create a two-page newsletter,Software tour - Designing a Poster and marketing Collateral using inkscape | ||||||||||||||||||||||
Unit-4 |
Teaching Hours:10 |
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COMPOSITION
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News Photography, Aesthetic Photography,General Introduction and working with Inks cape Designing tool:: Software tour - Designing a Poster and marketing Collateral using inkscape Composition and Davince rule, and outdoor shoot, Introduction to Designing Tools -Illustrator ::Understanding the workspace,Working with the Tools panel,Working with panels,Changing the view of the artwork,Using the Navigator panel
Photography principle Symmetry,Balance,Perspective Dynamic and leading line. Logo Designing,Setting up the document,Using the basic shape tools,Filling with color,Aligning objects,Grouping objects,Transforming objects,Using Pathfinder commands,Compound paths,Using 3D extrude,Adding Gradient fill | ||||||||||||||||||||||
Unit-5 |
Teaching Hours:10 |
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CREATIVE PHOTOGRAPHY
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Lab record: Group assignment-Develop a photo-story, theme based, at least 5 pictures | ||||||||||||||||||||||
Unit-6 |
Teaching Hours:10 |
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SOFTWARE APPLICATION AND ETHICS
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Introduction Digital Illustration,Icon design,Introduction and importance of Digital Illustration,Using the pencil tool,Using Mesh tool,Symbols,Understanding Gradient,Clipping mask. Using Graphic tablets for design and composition,Magazine page layout design,book design,understanding a marketing collateral design. Creating a three-panel brochure for a student business Advertisement and poster Designing with using existing references. Photo story filed study,Stationary design and menu card design with existing live example. | ||||||||||||||||||||||
Text Books And Reference Books: 1. Adobe Photoshop CS6 – Classroom in a Book – Adobe Press 2. Adobe Photoshop CS6 Bible 3. Carolyn M. Connally, PageMaker 7, The Complete Reference 4. Ted Alspach, PageMaker 7 for Windows – Visual Quickstart Guide 5. The Digital Photography book, Scott Kelby 6. On Photograpy, Susan Sontag
7. The art of Photography, Bruce Barnbaum | ||||||||||||||||||||||
Essential Reading / Recommended Reading 1. Adobe Photoshop CS6 – Classroom in a Book – Adobe Press 2. Adobe Photoshop CS6 Bible 3. Carolyn M. Connally, PageMaker 7, The Complete Reference 4. Ted Alspach, PageMaker 7 for Windows – Visual Quickstart Guide 5. The Digital Photography book, Scott Kelby 6. On Photograpy, Susan Sontag 7. The art of Photography, Bruce Barnbaum | ||||||||||||||||||||||
Evaluation Pattern
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MCN152 - DIGITAL AUDIO PRODUCTION (2019 Batch) | ||||||||||||||||||||||
Total Teaching Hours for Semester:30 |
No of Lecture Hours/Week:2 |
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Max Marks:50 |
Credits:2 |
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Course Objectives/Course Description |
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This course entails usages of digital technologies to record, manipulate and produce audio for a variety of media, such as film, television, video games and radio.And also student will be learning different application for producing all stages of audio production relating to sound produced and synchronized with moving picture,Music Production, sound design, effects, Foley, ADR, sound editing, audio mixing, etc |
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Course Outcome |
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1.Demonstrate knowledge about the basic principles of the art and science of sound production and design. 2.Employ field sound recording, foley, ADR, sound effects gathering, scoring, digital audio editing and mixing. 3.Produce programs for radio. |
Unit-1 |
Teaching Hours:10 |
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INTRODUCTION TO AUDIO PRODUCTION
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Introduction to Audio Identifying the Characteristics of Sound The Elements of Communication Communication,Stimulus&medium What is Sound and how it works. Wave Front and Wave Theory. Types of Waves Wave Graphs and its motions Amplitude/Loudness/ Volume/Gain Frequency Wavelength Speed of Sound Phase Comb filter or Combing Types of reflection in surface. Absorption of Sound Refraction of Sound Diffraction of Sound Loudspeaker Sound Contours Frequency perception and the Human Ear and wave types Different types of wave tones. Difference between musical sound and noise Fundamental Frequency and Harmonics Timbre and Pitch Cents and Octave. Attack,Decay, Sustain,Release,Sustain Release Understanding The Human Ear and Hearing An Ear Training Pink noise, White Noise | ||||||||||||||||||||||
Unit-2 |
Teaching Hours:5 |
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AUDIO EQUIPMENT, PROCESSORS AND CABLES
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Understanding Frequency balance Understanding Compressor and Limiters. Understanding Noise Gates. Defining EQs and its characteristic Understanding the effects Reverbs,Delay,Echo,Chorus,Flanger,Phaser | ||||||||||||||||||||||
Unit-3 |
Teaching Hours:5 |
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STUDIO PROTOCOLS
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Understanding Studio Protocols Vocal booth,gobos,control rooms Understanding Audio equipments and processors. Understanding Audio Cables and interconnections Understanding grounding and pathbay | ||||||||||||||||||||||
Unit-4 |
Teaching Hours:5 |
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INTRODUCTION TO MUSIC THEORY
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Introduction to Music Theory,Tones semi tones,sharps,flats,scales etc.. Key signature major and minor scales and chords Understanding musical notations Beats and Rythems,bars in music Understanding Different types of Instruments Sections Understanding Music Laws and its characteristic. Royalty and copy rights in Music
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Unit-5 |
Teaching Hours:5 |
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MIXING, MULTI TRACKING AND MICROPHONES
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Introduction to Tapes and Muti tracking Understanding Analog tape Recorders and its properties. Understanding Microphone and miking techniques Types of microphone ,polar patterns,usages Phantom power,Diaphragm Tips for Audio Recording Introduction to MIDI Vsts Need fro midi,Hardware connections,Setting up midi Understanding Velocity and running status Sequencing different tracks and arranging using MIDI VSTS Learning what is Music Show,Role of Radio Jockey,Radio Scheduling and Automation,Understating different types of production process in audio industry Understanding Mixing for Radio and TV Commercials,Mixing Music and music for film. Introduction of scripting for Audio, Understanding Radio scripts,Practical exposure in studio Using Audio production applications- Recording, Mixing and mastering | ||||||||||||||||||||||
Text Books And Reference Books:
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Essential Reading / Recommended Reading
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Evaluation Pattern
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MAIS291 - INTERNATIONAL ORGANIZATION (2019 Batch) | ||||||||||||||||||||||
Total Teaching Hours for Semester:60 |
No of Lecture Hours/Week:4 |
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Max Marks:100 |
Credits:4 |
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Course Objectives/Course Description |
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The goal of this course is to help the students develop a theoretical understanding of international organizations (IOs) and the global problems they attempt to address. Upon completion of the course, students should be able to articulate the leading explanations within political science for why IOs exist, controversies surrounding IOs in the context of international relations theory, why they are thought to help solve global problems, and the major challenges IOs face in meeting their objectives. Unit 1 is designed to give an introduction to the conceptual and theoretical aspects of International Organization. Unit 2 discusses the historical evolution of international organizations Unit 3 designed to familiarize students with the structure of United Nations. Unit 4 focuses on the record of United Nations
Unit 5 isdesigned to teach about the global financial institutions |
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Course Outcome |
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By the end of the course, it is hoped that the students will |
Unit-1 |
Teaching Hours:15 |
Introduction
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Definition, Characteristics and Classification of international organizations, Theories of International Organizations | |
Unit-2 |
Teaching Hours:10 |
HISTORICAL PROGRESSION OF IO'S
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Origins of International Institutions; Treaty of Westphalia, Congress of Vienna, League of Nations, Evolution of Bretton wood Institutions.
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Unit-3 |
Teaching Hours:10 |
UNITED NATIONS INSTITUTIONS
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United Nations, Principle structures of United Nations, Reform of United Nation. | |
Unit-4 |
Teaching Hours:10 |
Regional Organizations: Beyond the Nation-State
|
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EU, BRICS, SCO, GCC, SAARC ASEAN, BIMSTEC. | |
Unit-5 |
Teaching Hours:8 |
Foreign Aid and Development
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Politics of Foreign Aid and Development by International Financial Institutions, WTO: Issues and Reforms. | |
Unit-6 |
Teaching Hours:7 |
FUTURE OF GLOBAL GOVERNANCE
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Issues of Global Governance: Peace and Security, Human Rights, Environment. Role of Non- State Actors. Challenges to global governance- Legitimacy, Accountability, Effectiveness | |
Text Books And Reference Books:
1. Margaret Karns and Karen Mingst, International Organizations: The Politics and Process of Global Governance. Boulder: Lynne Reinner Publishers. 2009 2. Clive Archer, International Organizations, 3rd edn.London.Routledge.2011 3. Michael Barnett and Martha Finnemore, Rules for the World: International Organizations in Global Politics. Ithaca: Cornell UP. 2004 4. Paul Kennedy, The Parliament of Man: The Past, Present, and Future of the United Nations. Toronto: Harper Collins. 2006 5. Thomas D. Zweifel, International Organizations and Democracy: Accountability, Politics, and Power, Lynne Rienner Publishers.2006. 6. Inis Claude Jr. From Swords into Ploughshares: The Problems and Progress of International Organization, 4th edn, New York Random House. 7. Thomas G Weiss and Sam Daws (eds) The Oxford Handbook on the United Nations, New York, Oxford University Press.2007. | |
Essential Reading / Recommended Reading
1. Margaret Karns and Karen Mingst, International Organizations: The Politics and Process of Global Governance. Boulder: Lynne Reinner Publishers. 2009 2. Clive Archer, International Organizations, 3rd edn.London.Routledge.2011 3. Michael Barnett and Martha Finnemore, Rules for the World: International Organizations in Global Politics. Ithaca: Cornell UP. 2004 4. Paul Kennedy, The Parliament of Man: The Past, Present, and Future of the United Nations. Toronto: Harper Collins. 2006 5. Thomas D. Zweifel, International Organizations and Democracy: Accountability, Politics, and Power, Lynne Rienner Publishers.2006. 6. Inis Claude Jr. From Swords into Ploughshares: The Problems and Progress of International Organization, 4th edn, New York Random House. 7. Thomas G Weiss and Sam Daws (eds) The Oxford Handbook on the United Nations, New York, Oxford University Press.2007. | |
Evaluation Pattern SCHEME OF VALUATION 1. CIA I – Class Test / Assignment / Presentation – 10% 2. CIA II – Mid Semester Examination – 25% 3. CIA III – Research Topic – 10% 4. Attendance – 05% 5. End Semester Examination – 50% | |
MCN211 - RESEARCH TOOLS AND APPLICATIONS (2019 Batch) | |
Total Teaching Hours for Semester:60 |
No of Lecture Hours/Week:4 |
Max Marks:50 |
Credits:2 |
Course Objectives/Course Description |
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The ability to formulate a question, find the data relevant to your question, analyze those data, and present your findings are skills that you benefit your professional and personal life. |
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Course Outcome |
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assess critically the following methods: literature study, case study, structured surveys, interviews, focus groups, participatory approaches, narrative analysis, cost-benefit analysis, scenario methodology and technology foresight. critically assess research methods pertinent to technology innovation research. |
Unit-1 |
Teaching Hours:10 |
Statistics for Research
|
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introduction about statistical software. Tools and its purpose | |
Unit-2 |
Teaching Hours:20 |
Data/resource Management
|
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Research methods and data collecting methods, Quantitative, Qualitative, Content Analysis and how to quantify the data, Coding and Tabulation, Non-Statistical Methods (Descriptive and Historical)
Data/resource Management
| |
Unit-3 |
Teaching Hours:15 |
Quantitative Research Tools
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Designing research tool, Pilot study, Standardizing the tool, Data Interpretation-Existing data, Utilizing census reports, Interpolation and Extrapolation.
Quantitative Research Tools:
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Unit-4 |
Teaching Hours:15 |
Qualitative Research Tools
|
|
NVivo: Qualitative data analysis
| |
Text Books And Reference Books: Patten, Mildred L. 2004. Understanding research methods: An overview of the essentials. 4th ed. Glendale, CA: Pyrczak Publishing. 170p. ISBN 1884585523 (pbk.) 5th ed.: 183p. ISBN 1884585647
Simon, Julian Lincoln. 2003. Basic research methods in social science: The art of empirical investigation. New Brunswick, NJ: Transaction Publishers. [Reprint of previous 2nd edition, 1978, entitled Basic research methods in social sciences: The art of empirical investigation.] 558p. ISBN: 0765805308.
Yates, Simeon J. 2004. Doing social science research. London, UK: Sage Publications: Open University. 293p. ISBN 0761967974 | |
Essential Reading / Recommended Reading Patten, Mildred L. 2004. Understanding research methods: An overview of the essentials. 4th ed. Glendale, CA: Pyrczak Publishing. 170p. ISBN 1884585523 (pbk.) 5th ed.: 183p. ISBN 1884585647
Simon, Julian Lincoln. 2003. Basic research methods in social science: The art of empirical investigation. New Brunswick, NJ: Transaction Publishers. [Reprint of previous 2nd edition, 1978, entitled Basic research methods in social sciences: The art of empirical investigation.] 558p. ISBN: 0765805308.
Yates, Simeon J. 2004. Doing social science research. London, UK: Sage Publications: Open University. 293p. ISBN 0761967974 | |
Evaluation Pattern Questionnaire Design - 10 Marks
Questionanaire Validation - 10 Marks
Data Collection - 30 Marks
Data Analysis - 30 Marks
Interpreation & Presentation - 20 Marks
| |
MCN231 - MEDIA CRITICISM (2019 Batch) | |
Total Teaching Hours for Semester:60 |
No of Lecture Hours/Week:4 |
Max Marks:100 |
Credits:4 |
Course Objectives/Course Description |
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The course is about critical analysis of research in news and other media determinants. The purpose of this course is to foster critical thinking and promote skills for assessing and conducting original critical examination and research, either as an academic or as a professional in the field. Students should be able to read an article or watch a program and critique it using multiple media perspectives and be able to discuss it rationally and clearly. It is not a course in literary, internet or film criticism, although we will discuss books and movies if they impact on mass media. |
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Course Outcome |
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Identify the communication techniques employed by media producers Utilize the lexicon of terms used to describe those techniques Evaluate critically the aesthetics of media productions 4. Students transform into a discerning audience 5. Students in every sense become true media literates 6. Students develop a thorough understanding of research pertaining to media content. |
Unit-1 |
Teaching Hours:15 |
Essence of criticism
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| |
Unit-2 |
Teaching Hours:15 |
Approaches
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| |
Unit-3 |
Teaching Hours:15 |
Case study
|
|
| |
Unit-4 |
Teaching Hours:15 |
Critical Readings
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|
| |
Evaluation Pattern CIA 1 – Submission - 20 Marks CIA 2 – Mid - Semester Exam – 50 marks CIA 3 – Presentation – 20 Marks ESE – 100 Marks
| |
MCN232 - DEVELOPMENT COMMUNICATION (2019 Batch) | |
Total Teaching Hours for Semester:60 |
No of Lecture Hours/Week:4 |
Max Marks:100 |
Credits:4 |
Course Objectives/Course Description |
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1. To introduce students to the concept of development communication. 2. To expose students to strategies adopted in the development communication process. |
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Course Outcome |
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1. Ability to analyse the strategies adopted in development communication. 2.To identify relevant platforms for development communication process. |
Unit-1 |
Teaching Hours:10 |
Concept of Development
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The meaning of development - First world, second world and third world - Models of development - Development issues and critique of development - The concept of sustainable development | |
Unit-2 |
Teaching Hours:10 |
Development Communication - Introduction
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A brief history of development communication - The value - added of development communication in programs and projects - Key issues about (development) communication - Understanding the scope and uses of development communication | |
Unit-3 |
Teaching Hours:15 |
Theory and Practice of Development Communication
|
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Key terminologies - Development and communication an overview - A different take on development communication applications. | |
Unit-4 |
Teaching Hours:15 |
Methodological Framework and Applications
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Principles and methodology fundamentals of the four phase framework - Communication based assessment
Communication strategy design - Implementing the communication programme - Communication for monitoring and evaluation | |
Unit-5 |
Teaching Hours:10 |
Different media for social change and case studies
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Community media - folk media, street theatre, newspaper, radio, TV and new media Case Studies: Can the Chinese Find Social Purpose in a Facebook application?
| |
Text Books And Reference Books:
| |
Essential Reading / Recommended Reading
| |
Evaluation Pattern CIA 1 – Submission - 20 Marks CIA 2 – Mid - Semester Exam – 50 marks CIA 3 – Presentation – 20 Marks ESE – 100 Marks
| |
MCN233 - CROSS CULTURAL COMMUNICATION (2019 Batch) | |
Total Teaching Hours for Semester:60 |
No of Lecture Hours/Week:4 |
Max Marks:100 |
Credits:4 |
Course Objectives/Course Description |
|
The aim of the course is to offer students the opportunitiy to understand, explore and appreciate the nature of human diversity and globalization by providing a direct international experience in a virtual collaborative learning environment with students. |
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Course Outcome |
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1.Identify and explain basic theories of human interaction within multi-cultural environments. 2. Apply basic principles of communication within various cultural settings. 3. Identify and explain the specific culturally oriented communication needs of a variety of marginal or sub-cultural groups 4. Apply principles of human communication in cross-cultural settings. |
Unit-1 |
Teaching Hours:10 |
Introduction
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Definitions and a basic understanding of the cross-culture communication, Features of cross-cultural communication. Definition of Inter-cultural communication, features of inter-cultural communication. Differences between cross culture and intercultural communication. Cultural schema theory. Cultural values.
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Unit-2 |
Teaching Hours:10 |
models
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Dimensions & Models for Cultural Analysis- Popular models of cross cultural communication. Theories of human behaviour -Behaviorism, Social learning theory, Social exchange theory, Social penetration theory, Attribution theory. | |
Unit-3 |
Teaching Hours:10 |
context
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Context, Situation, & Action Chains- Culture, Technology, workforce and environment -Countering oppression through inclusion. Reading: Communicating across cultural barriers- NJ Adler | |
Unit-4 |
Teaching Hours:10 |
Cultural and Identity
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Culture & Identity- Educational attainment, Geographical locations, ethnicity. Geographical Locations Ethnicity, Subculture.
Popular culture
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Unit-5 |
Teaching Hours:10 |
Case studies
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Intercultural Relations & Globalizatio, Initiating Dialogue, Building bridges across cultures,
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Unit-6 |
Teaching Hours:10 |
Global Identity
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Global Identity: Communicating with a Cross-Cultural Audience. Reading: Cross-cultural conflict by Kevin Avruch (UNESCO EOLSS(Encyclopedia of life support support systems) Sample Chapter)
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Text Books And Reference Books: Introduction to Cross-Cultural Communication- William B. Gudykunst and Carmen M. Lee | |
Essential Reading / Recommended Reading Cross-Cultural Communication Theories-Gerry Philipsen | |
Evaluation Pattern CIA 1-10 CIA 2-25 CIA 3- 10 END SEMESTER -50 TOTAL -100 | |
MCN234 - POPULAR CULTURES (2019 Batch) | |
Total Teaching Hours for Semester:60 |
No of Lecture Hours/Week:4 |
Max Marks:100 |
Credits:4 |
Course Objectives/Course Description |
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This course introduces the student to some of the contemporary popular culture dynamics which influence the public, and prompts them to avoid commonsenscial traps and critique them from a socio-politically informed perspectives. |
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Course Outcome |
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Identify the operation of popular culture Take note of the tools and mechanics of popular culture Use Popular Culture tools Apply knowledge of popular culture to critique contemporary events Employ popular culture sensitivity in different media contexts |
Unit-1 |
Teaching Hours:10 |
What is Popular Culture?
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| |
Unit-2 |
Teaching Hours:10 |
Indian Popular Cinema
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| |
Unit-3 |
Teaching Hours:10 |
Television and Popular Culture
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| |
Unit-4 |
Teaching Hours:10 |
Music-Dance- Fashions
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| |
Unit-5 |
Teaching Hours:20 |
Other Popular culture Spaces
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Text Books And Reference Books:
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Essential Reading / Recommended Reading Storey, J. (2012). Cultural theory and popular culture: An introduction. Harlow: Pearson. | |
Evaluation Pattern CIA I: Produce five memes on any given topic Mid Sem: Regular exam wherein 5 out of 7 questions need to be answered, with each carrying a maximum of 10 marks. CIA III: Pick any approved popular cultural phenomena and critique it
End Sem: Regular exam wherein 5 out of 7 questions need to be answered, with each carrying a maximum of 20 marks. | |
MCN241A - FILM STUDIES (FICTIONAL NARRATIVE) (2019 Batch) | |
Total Teaching Hours for Semester:30 |
No of Lecture Hours/Week:2 |
Max Marks:50 |
Credits:2 |
Course Objectives/Course Description |
|
The course focuses on helping the participants to analyse and appreciate cinema by understanding its distinct language, its narrative complexity. Through various examples from Indian and world cinema, the course will explain how cinema as a visual medium, engages with us in constructing meaning.
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Course Outcome |
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Follow the language of cinema Read the narratives and genres of films Apply film theory Establish link between film history and texts Identify mechanics of representation employed Identify film techniques employed in a text Critique Indian Cinema |
Unit-1 |
Teaching Hours:15 |
Film History and Language:
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|
Mise-en-scene – realism, power of mise-en-scent, aspects of space and time, narrative functions of mise-en-scene,Cinematographic properties | |
Unit-2 |
Teaching Hours:15 |
Theories
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Film Theories, Representation of Social issues in Indian cinema, critiquing world cinema | |
Text Books And Reference Books: Paul Schraeder “Notes on Film Noir” in John Belton ed. Movies and Mass Culture New Brunswick, New Kersey: Rutgers University Press: 1996 pg.153-170 Robert Stam, "The Cult of the Auteur," "The Americanization of Auteur Theory," "Interrogating Authorship and Genre," in Film Theory: An Introduction. Massachusetts &Oxford : Blackwell Publishers: 2000, 83-91 & 123-129. Richard Dyer “Heavenly Bodies: Film Stars and Society” in Film and Theory: An Anthology
Massachusetts, U.S.A & Oxford, U.K: Blackwell Publishers: 2000, 603-617 | |
Essential Reading / Recommended Reading Andre Bazin, “The Ontology of the Photographic Image” from his book What is Cinema Vol. I Berekeley, Los Angeles and London: University of California Press: 1967, 9-16 Sergei Eisenstein, “A Dialectic Approach to Film Form” from his book Film Form: Essays in Film Theory (Edited and Translated by Jay Leyda) San Diego, New York, London: A Harvest/Harcourt Brace Jovanovich, Publishers: 1977, 45-63 Tom Gunning, "Non-continuity, Continuity, Discontinuity: A theory of Genres in Early Films,"in Thomas Elsaesser, ed. Early Cinema: Space, Frame, Narrative. London: British Film Institute, 1990, 86-94. David Bordwell, "Classical Hollywood Cinema: Narrational Principles and Procedures" in Philip
Rosen, ed. Narrative, Apparatus, Ideology. New York: Columbia University Press, 1986, 17-34. | |
Evaluation Pattern CIA 1 20 Marks CIA 2 Midsem 50 Marks CIA 3 20 Marks End Sem 100 Marks | |
MCN241B - FILM STUDIES (NON- FICTIONAL NARRATIVE) (2019 Batch) | |
Total Teaching Hours for Semester:30 |
No of Lecture Hours/Week:2 |
Max Marks:50 |
Credits:2 |
Course Objectives/Course Description |
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To present an overview about elements in non-fictional narrative |
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Course Outcome |
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Follow the language of Non-fictions Understanding the importance of the medium Read the narratives and genres of non-fictions Critical analysis of the current documentaries |
Unit-1 |
Teaching Hours:15 |
Documentary as a medium:
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Evolution of the medium, Definition of documentary, art and film, fiction and non fictions characteristics, thematic analysis and representational politics of documentary, Social and Psychological perspectives, genres of non-fictions, Visual interpretation and influence of documentary | |
Unit-2 |
Teaching Hours:15 |
Aesthetics of documentary
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Organisation of a documentary(Cumulative, Contrastive and developmental) Storytelling techniques and new narratives, Major experiments, technology and documentary, Shaping social realities, funded and independent films, Writing proposal | |
Text Books And Reference Books: Directing the documentary, Michael rabiger | |
Essential Reading / Recommended Reading Directing the documentary, Michael rabiger | |
Evaluation Pattern CIA 1 20 marks CIA 2 Mid Sem 50 Marks CIA 3 20 marks | |
MCN251 - DIGITAL VIDEO PRODUCTION (2019 Batch) | |
Total Teaching Hours for Semester:30 |
No of Lecture Hours/Week:2 |
Max Marks:50 |
Credits:2 |
Course Objectives/Course Description |
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The Course would provide students hands-on skills in planning, scripting and producing studio program mes for television medium.The objective of this course is to help students learn the skills of production and studio management for broadcasting. |
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Course Outcome |
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Student can produce CCTV News,Commercials, Short films, documentary ,PSAs etc.. |
Unit-1 |
Teaching Hours:5 |
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INTRODUCTION - BROADCAST MEDIA AND MULTIMEDIA
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Introduction to multimedia,Media Companions ,Media Usages and its power,Production Practice in Broadcast,television and Brief explanation of multi camera production,Video/Animation standers and properties,Frame Rates ,Different types of Video scanning Methods,Basic Audio and Video productions work flow. Basic Camera Operations,properties and companions-aperture,F-stops,Focus,Depth of field,Aspect Ratio / Pixel and film and grain. Stoyboarding and its usages. Types of camera; principles of lighting, basic lighting, studio and portable lighting instruments --Practical About Keying techniques working progress of television productions and planning. Writing Skill and Scripting process,Process and elements of good writing,Types of Script- Spec Script,Shooting Script,Master Script/ Two-Column Content,,3 Act play and plots.news writing and reporting designing newscast and anchoring. | |||||||||||||
Unit-2 |
Teaching Hours:5 |
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INTRODUCTION TO SOUND AND ITS PRODUCTION
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Introduction to Sound - Transmittion of sound,Types in forms of sound waves ,General Discussion in how sound travel in difference medium -Air,Ground and Light.How Hearing work's for Human ,Different Sound properties -Frequency,Hertz,Amplitude,Period,Wavelength,Different s between Analog and digital waves. General Discussion of Different types of channels -Mono,Stereo-2.1,5.1 and Auro 3d Technology.Intro for Microphones ,Different types of Microphones,Capture and Pickup patterns of Mic,Understanding Mic Specifications ,Discussions in Mic placements and its important. General Discussion in pipe line of Television Audio production and editing,Foley,SFX,General Discussion and techniques in Recording a sound,Synchronizing sound Audio to Video.MIDI Sequencing,arrangement and General Discussion in Music Theory and how it works in Sequencing the tracks. | |||||||||||||
Unit-3 |
Teaching Hours:10 |
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VIDEO PRODUCTION
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Video production Pipeline,Pre -production,Production & Post Production,Studio Control Room,Master Control,Set Design lively/3D,Technical Requirement Planning,Script workflow. Understanding keying, Clothing, texturing material & Lighting concept by shooting lively in studio. Understanding the usages of camera and working according to the script manuals and story boarding t in studio. Practical Understanding of Framing,Rule of third,Basic Camera Shots and Movements. Basic understanding of Scenes and shots ,Different types of Cuts and Transition that involves in Editing a video. Showcasing References of commercials and PSA,Discussion about the tricks and techniques that used in Editing ,l Brainstorming session for concept freeze for project
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Unit-4 |
Teaching Hours:10 |
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EDITING TECHNIQUES
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Difference and History between Linear and non-linear editing, linear editing systems, non-linear editing systems, off-line editing procedures, on-line editing procedures,Discussion of continuity editing and complexity editing. Discussion in Industry usages of editing software's and History of How Soft wares evolved,Introduction to Adobe Premier Pro,Brief introduction and interface tour of Premier pro.Various windows, Importing video clip, Organizing clips using bins, creating a rough cut , Time line window tools, Trimming clips. Starting a project, removing unused clips from project, naming , finding and deleting items, working with palettes. Getting source material for a project, connecting video source, preparing for analog and DV capture, recording or replacing timecode (DV only) , capturing clips with & without device control, batch capturing video. Monitor window and timeline window , editing In and Out points, using markers, editing clips, creating counting leader. Introduction, Transition palette, Creating Transitions, Replacing transitions, Changing transition settings. Audio processing, adjusting fade and Cross Fade, Fades in timeline, Audio mixer window, Non-linear fades, Muting and swapping channels in a stereo clip, viewing audio clips. Creating a new title, setting up the title window, rolling and crawling text , graphic object, adding shadow, color, transparency and gradients, using title presets Video fade control, using keys to superimpose and create composites, superimposing two or more clips, adding a background matte, creating garbage mattes, creating split screens,Moving a clip across the frame , rotating zooming , delaying and distorting, controlling motion effects, alpha channel and color options, motion settings.Understanding keyframes, applying and controlling effects, audio effects included with premiere . Rendering , Rendering Techniques, encore DVD , Export technique, exporting a video, file types, exporting video for WEB, exporting still images , sequences, Batch processing , Printing to videotapes, DI,understanding the color value of edited,footage's Exporting render data to other interluded soft wares.
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Text Books And Reference Books: Adobe Premiere Pro Cs3 Classroom in a book Adobe Press by Hardcover Adobe Premier Pro 2 Bible – Adele Droblas Bernard Wilkie. (Edt). 2006. Creating Special Effects Fore T.V. and Video, Singapore Focal Press. | |||||||||||||
Essential Reading / Recommended Reading Gerald Millerson, (Edt). 2000. Effective Linghting For Video, Singapore Focal Press. Gerald Millerson, (Edt).2000. Video Camera Technologies, Singapore Focal Press Glyn Alkin. (Edt). 2006. Sound Recording And Reproduction, Singapore Focal Press. Millerson, (Edt). 2000. Lighting For Video, Singapore Focal Press. Mitch Mitchel, Visual. 2004. Effects & for Film Television. Singapore Focal Press Partic Morris, (Edt). 2000. Nonlinear Editing. Singapore Focal Press. Peter Ward, (Edt). 2003. T.V Technical Operations, Singapore Focal Press. Peter Ward, (Edt). 2005. Studio and Outside Broadcast Camerawork, Singapore Focal Press. Robert L Hartwig (Edt), 2004. Basic T.V Technology, Singapore Focal Press. Rod Fainweather, (Edt). 2002 Basic Studio Directing, Singapore Focal Press. Roger Laycock. 1999. Audio Techniques For Television Production, Singapore Focal Press Srivastava, H.O. Broadcast Technology, Gyan Publishing House, 2000. Tony Grant, (Edt). 2000. Audio For Single Camera Operation, Singapore Focal Press. Volverton, Mike, How to Make documentaries for Video, Radio and Film, Surjeet Publications. White, Ted, Broadcast News Writing, Reporting and Production.
Zettle, Herbert, Television Production Handbook, Wadsworth. | |||||||||||||
Evaluation Pattern
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MCN281 - INTERNSHIP - I (2019 Batch) | |||||||||||||
Total Teaching Hours for Semester:144 |
No of Lecture Hours/Week:36 |
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Max Marks:50 |
Credits:2 |
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Course Objectives/Course Description |
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To work in a print organization- newspaper or magazine- or radio or online portal for a duration of 30 days. |
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Course Outcome |
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To be able to apply the theoretical and practical learnings in the first semester to real industry work. |
Unit-1 |
Teaching Hours:6 |
Joining Day Report
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Students on day one of their Internship should upload onto Moodle the details of the work place along with contact details. | |
Unit-2 |
Teaching Hours:30 |
First Week Report
|
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Details of the work done, learnings and any challeges during the first week must be submitted at the end of the week. | |
Unit-3 |
Teaching Hours:36 |
Second Week Report
|
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Details of the work done, learnings and any challeges during the first week must be submitted at the end of the week. | |
Unit-4 |
Teaching Hours:36 |
Third Week Report
|
|
Details of the work done, learnings and any challeges during the first week must be submitted at the end of the week. | |
Unit-5 |
Teaching Hours:36 |
Fourth Week Report
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Details of the work done, learnings and any challeges during the first week must be submitted at the end of the week. | |
Unit-6 |
Teaching Hours:0 |
Final Report
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A detailed Report- hard copy- should be submitted in the format prescribed by the coordinator within two weeks after joining the classes. | |
Text Books And Reference Books:
NA | |
Essential Reading / Recommended Reading NA | |
Evaluation Pattern Department Level Assessment | |
MCN291 - ECOLOGICAL DISCOURSES (2019 Batch) | |
Total Teaching Hours for Semester:60 |
No of Lecture Hours/Week:4 |
Max Marks:100 |
Credits:4 |
Course Objectives/Course Description |
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Ecology is one of the prime concerns of anybody alive today. However, the Humanities and Social Sciences have not given it due importance. This course is an attempt to highlight the contemporary and ethical significance that Ecology possesses and the need for engaging with it rigorously. Also, the course aims at empowering the Humanities and SocialSciences students to pick up an interdisciplinary understanding of ecology and gain an ecological consciousness. |
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Course Outcome |
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Engage with ecological concerns from a Humanities and Social Sciences perspective Demonstrate interdisciplinary knowledge of Ecology Analyse diverse contexts and concerns of ecology Exercise ecological consciousness |
Unit-1 |
Teaching Hours:10 |
Introduction to Ecology
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This unit is a platform that enables the entrant to pick up key vocabulary, and attain conceptual clarity regarding the discourse of ecology | |
Unit-2 |
Teaching Hours:15 |
The Idea of Nature
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This unit presents some of the key discourses on nature that circulate both in the popular and in the theoretical domains. | |
Unit-3 |
Teaching Hours:15 |
Ecology: Contexts, Concerns
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This unit presents some of the prime ecological concerns that haunt our lives and a few contexts that are detrimental in deciding the course of our earth’s ecological well-being. | |
Unit-4 |
Teaching Hours:10 |
Limits to Growth
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This unit highlights how our finite world is plundered with indiscriminate looting and infinite demands. | |
Unit-5 |
Teaching Hours:10 |
Field Visits
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Field visits are to enable the student to gain an experiential sense of biodiversity, forest life, eco initiatives and ecological stress. | |
Text Books And Reference Books: Banerji, Rita. (2013) Gaur in my garden. Film. Callenbach, E. (2008). Ecology: A pocket guide. Berkeley: University of California Press. Conservation Conversations E3: Science & Conservation. (n.d.). Retrieved April 06, 2017, from http://www.conservationindia.org/videos/conservation-conversations-e3-science-conservation Ghosh, A. (2016). Great derangement. Place of publication not identified: John Murray Lt. Guha, R. (2014). Environmentalism: A global history. London: Penguin Books. Guha, R. (2006). How much should a person consume?: Thinking through the environment. Delhi: Permanent Black. Home. (n.d.). Retrieved April 06, 2017, from http://conservationindia.org/ Lenin, J. (2012). My husband and other animals. Chennai: Westland. | |
Essential Reading / Recommended Reading Nagendra, H. (2016). Nature in the city: Bengaluru in the past, present, and future. New Delhi, India: Oxford University Press. Rangarajan, M. (2015). Nature and nation: Essays on environmental history. Ranikhet: Permanent Black in association with Ashoka University. Shiva, V. (2013). Making peace with the earth: Beyond resource, land and food wars. Auckland Park, South Africa: Jacana Media. Vincent, P. (n.d.). Carrying Capacity. Encyclopedia of Human Geography. doi:10.4135/9781412952422.n21 | |
Evaluation Pattern CIA I: Need to submit a report on an approved ecological issue. Mid Semester: Written test. 5 out of 7 to be answered. Maximum mark per question: 10. CIA III: Need to make a Pecha Kucha presentation on an approved and researched ecological problem End Semester: Written test. 5 out of 7 to be answered. Maximum mark per question: 20. | |
MSA291 - CORPORATE SOCIAL RESPONSIBILITY (2019 Batch) | |
Total Teaching Hours for Semester:60 |
No of Lecture Hours/Week:4 |
Max Marks:100 |
Credits:4 |
Course Objectives/Course Description |
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Course Description: This course introduces the idea of CSR from a conceptual, historical and theoretical perspective and also addresses the ongoing debates. Detailed analysis of the policies and frameworks related to CSR implementation in India is made considering the employability of CSR professionals. |
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Course Outcome |
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at the end of teh course students will be able to: An understanding of the conceptual framework of CSR Knowledge about trends and debates in CSR A thorough knowledge of the existing policies and reporting frameworks to critically examine the CSR strategies and initiatives of various organizations. |
Unit-1 |
Teaching Hours:20 |
Introduction to CSR
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1. CSR: Definition, Concepts, Elements of Social Responsibility 2. History and Evolution of CSR (International) 3. History and Evolution of CSR (India) 4. CSR in Global Context - International Legal Instrument and Guidelines | |
Unit-2 |
Teaching Hours:10 |
Theoretical Foundations of CSR
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1. Normative Theories: Corporate Social Performance Theory, Fiduciary Capitalism Theory, Stakeholder Theory, Corporate Citizenship Theory. 2. Instrumental Theories and Approaches: Maximisation of shareholder value, strategies for competitive advantage and cause-related marketing. 3. CSR - critique | |
Unit-3 |
Teaching Hours:15 |
Issues and Challenges in CSR
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1. CSR and Issues in Economy and Social Development 2. CSR and Environmental Issues 3. CSR and Labour Related Issues 4. Ethical and Governance Issues related to CSR 5. Corporate Citizenship and Brand building | |
Unit-4 |
Teaching Hours:15 |
Implementation and Governance of CSR in India
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1. Evolution of Indian CSR Framework -Pre Companies Bill 2012 2. Companies Act 2013 3. CSR implementation – Agencies, Models & Best practices 4. Case Studies (Field Exposure /workshop) | |
Text Books And Reference Books: Agarwal, S. (2008).Corporate Responsibility in India.New Delhi: Sage. Crane, A. (ed.). (2008). The Oxford handbook of Corporate Social Responsibility.Oxford Handbooks Online. Crowther, D., &Guler A. (2008).Corporate Social Responsibility.Ventus Publishing House. GoI (2011).National Voluntary Guidelines. New Delhi: Ministry of Corporate Affairs. GoI (2013).Companies Act. New Delhi: Ministry of Corporate Affairs. Maira, A.(2013). India’s 2% CSR Law.Economic and Political Weekly, 48 (38) Mele, D., &Garriga, E. (2004).Corporate Responsibility Theories: Mapping the Territory. In Journal of Business Ethics. 51-71. Netherlands: Kluwer Academic Publishers. | |
Essential Reading / Recommended Reading Baxi, C.V &Rupamanjri S R. (2012).Corporate Social Responsibility. New Delhi: Vikas Publishing House. Bob &Hartsuikar. (2007). Theory of CSR: Its Evolutionary Path and Road Ahead.Oxford :Blackwell. Brammer, S., Jackson &Matton. (2012). Corporate Social Responsibility And Institutional Theory: New Perspectives On Private Governance. Socio-Economic Review.3-28. Burchell, J. (2008). The Corporate Social Responsibility Reader. New York: Routledge. Mullerat, R. (2010). International Corporate Social Responsibility: the role of corporations in the economic order of the 21st century. Austin: Aspen Publishers Prasad, K. (2009). Corporate Governance. New York: Prentice Hall India. Rodrigues &Branco. (2007). Positioning Stakeholder Theory within the Debate on Corporate Social Responsibility. Electronic Journal of Business Ethics and OrganisationalStudies.12(1). Steiner, J. F & Steiner, G. A. (2009).Business, Government and Society (12thed.). New York: McGraw Hill. Sundar, P. (2013). Business and community: The Story of Corporate Responsibility in India. New York: Sage | |
Evaluation Pattern The evaluation pattern is as follows:
The pattern for the exam is as follows: Section A: This section has 1 compulsory question that carries 15 marks Section B: Attempt any 2 questions out of the 3 options given. Each question carries 20 marks
Section A: Attempt any 5 questions out of the 8 options given. Each question carries 20 marks | |
MCN331 - JOURNALISM - HISTORY, ISSUES AND DEBATES (2018 Batch) | |
Total Teaching Hours for Semester:60 |
No of Lecture Hours/Week:4 |
Max Marks:100 |
Credits:4 |
Course Objectives/Course Description |
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The course tries to paint an overview of the field of journalism in India by looking at the historical evolution and the many challenges that confront the field to the present debates on controversial issues out of the practice of journalism. To give a deep understanding of where we have come from (historical perspective), what are the important issues (challenges) and the raging debates (controversie) in the field of journalism |
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Course Outcome |
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1. They will be able to know the history of journalism, with special emphasis on the Indian context 2. They will be able to know about the issues in the field of journalism, how they have emerged and the impact they have on the profession 3. They will be able acknowledge the critical debates that are raging on issues that impact the practice of journalism |
Unit-1 |
Teaching Hours:16 |
Historical perspective
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Beginning of the press in Europe Status of Fourth Estate Penny Press in America British press versus Indian press before independence Post-Independence- role of the press in India Post-liberalisation press Social media as new journalism Kannada journalism- history and achievements | |
Unit-2 |
Teaching Hours:18 |
Evolution of varied platforms for Journalism
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Brief historical development of Print Brief historical development of Radio Brief historical development of Television Brief historical development of New Media Varied platforms for journalism Journalism today- how these platforms are functioning parallely Future of journalism- mobile journalism Processing and filtering high volume of data efficiently Writing across multiple platforms | |
Unit-3 |
Teaching Hours:10 |
Issues in Journalism
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Ethical issues- sensationalism Inshorts versus long form journalism English Elitism Lack of freedom Corporate ownership of media | |
Unit-4 |
Teaching Hours:16 |
Debates in the field of Journalism
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Fake news Paid news Business of news- pressure of advertisers TRP as the sole criterion for success Corporate media Self censorship and regulation Social media ethics Opinion and Exit polls (elections) | |
Text Books And Reference Books: Journalism- a critical history by Martin Conboy History of Indian Journalism by J. Natrajan Media Ethics: Truth, Fairness and Objectivity and Breaking News- Paranjoy Guha Thakurta | |
Essential Reading / Recommended Reading Current challengess to media freedom in India- pdf Understanding Fake news- Constitutional Rights Foundation- Pdf Corporate control of media- pdf Importance of self-regulation of media…-Andrew Puddephatt (UNESCO) Regulating opinion polling: a deliberative democratic perspective- ANU college of Law (Pdf) | |
Evaluation Pattern CIA1- 20 marks CIA2- 50 marks CIA3- 20 marks Attendance- 10 marks End Semester Exam- 100 marks | |
MCN332 - MULTIMEDIA REPORTING AND EDITING (2018 Batch) | |
Total Teaching Hours for Semester:60 |
No of Lecture Hours/Week:4 |
Max Marks:100 |
Credits:4 |
Course Objectives/Course Description |
|
There has been an immense change in the way news is collected and disseminated today. Technology has made it mandatory for students to be clued in with the latest advancement in the field of journalism. This course will enable the students to get a grasp of the theory as well as the skill to generate news content for varied platforms using latest technology. |
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Course Outcome |
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Ably bring out off-line and on-line news papers that are comprehensive in facts and information and largely neutral in opinions. |
Unit-1 |
Teaching Hours:15 |
News Reporting
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Concept of news- features, definitions, elements, news values, kinds of news; News sources- conventional and unconventional, dealing with sources, news gathering techniques; Principles of reporting- respect for deadlines, ethics and legal issues, dealing with sensitive issues, representing minors-differently abled, political correctness while using terms; Functions and responsibilities of a reporter-qualities, qualifications and traits; Techniques of reporting and re-writing; News gathering techniques- interviews, kinds of interviews, principles of interviewing. Pitfalls and problems in reporting- attribution, off-the-record, embargo, pool reporting. | |
Unit-2 |
Teaching Hours:15 |
News Writing
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Writing the news- Lead, Body and Closure; Leads- definitions, functions and relevance of leads, types of leads; News writing structures- Inverted Pyramid, Pyramid, Chronology and Hourglass. Writing reader worthy copy- accuracy, grammatical correctness, seamless presentation of 5 Ws and 1 H, sharp and focussed news reporting, avoidance of redundancies; Writing different kinds of news reports- Crime, Courts, Health, Civil Administration, Sports, Culture & Lifestyle, Science & Technology, and Environment. | |
Unit-3 |
Teaching Hours:15 |
News Editing
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Nature and Need for Editing- Principles of editing, editorial desk, functions of the editorial desk. Copy-Editing- Preparing the copy for the press, accuracy of facts- checking and re-checking, research, altering tone/stand, style-sheet considerations, vivifications and other filters, editing news-agency copy. Headline Writing- definitions, functions, kinds. Typical newsroom- structure and functions; Design & Page Layout- Typography, graphics, photography, type, layout and design, basic software for design- Quark Express, InDesign, Illustrator and Photoshop | |
Unit-4 |
Teaching Hours:15 |
Introduction to Multimedia Journalism
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Multimedia Newsroom and the journalists’ changing role, History and platforms of multimedia journalism. Multimedia reporting tools- audio, video, info-graphics, blogs. Telling a story through moving pictures. Shift from writing to pictorial representation. Conceptualising the multimedia story- how to plan a story to incorporate different media platforms, putting all the pieces in one package. Legal and ethical issues- Copyright/Ownership, Privacy, Manipulation of digital images.Taxonomy of terms. | |
Text Books And Reference Books: Multimedia Journalism: A Practical Guide-Andy Bull The Principles of Multimedia Journalism: Packaging Digital News-Jeremy Rue and Richard Koci Hernandez The Multimedia Journalist: Storytelling for Today's Media Landscape Jennifer George-Palilonis | |
Essential Reading / Recommended Reading
| |
Evaluation Pattern CIA I-10 marks CIA II- Centralised-25 marks CIA III -10 marks End-Semester Exams-Centralised-50 marks Attendance- 5 marks | |
MCN333 - CYBER CULTURE (2018 Batch) | |
Total Teaching Hours for Semester:60 |
No of Lecture Hours/Week:4 |
Max Marks:100 |
Credits:4 |
Course Objectives/Course Description |
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This course will explore the ways in which digital technologies have transformed the way we experience our social lives and have shaped the ways in which we connect (and disconnect) with each other and wider society. The course will explore the ways in which our social spaces, relationships and activities are mediated by and through digital technologies. The course will be organized through a set of readings chosen to illustrate central topics concerning the cultural and material practices that comprise digital technologies. Also examine the articulation of 'cyber' and its origins and growth of cybernetics during the last century with development of digital identity and hacktivists.
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Course Outcome |
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Students will be able to engage, and critique the evolving cyber space with regard to social networking sites, privacy, activism and content generation |
Unit-1 |
Teaching Hours:15 |
Unit I: Introduction
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|
?? “What is ‘Cyberculture’?: Digital Culture and Critical Information Theory” by Ronald E. Day ?? Introduction to concepts-cyberspace, internet society, cyber culture. ?? History of cyber culture ?? Internet of things – Definition, architecture and network
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Unit-2 |
Teaching Hours:15 |
Unit II: Social Networking Sites
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Unit-3 |
Teaching Hours:15 |
Unit III: User Generated content
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Unit-4 |
Teaching Hours:15 |
Unit IV: Digital consequences
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?? Cyber bullying: incidence, trends and consequences ?? Digital money (Paytm, BHIMA, BitCoin, Cryptocurrency) ?? Download culture and piracy (Partners in crime) ?? Right to Privacy and Indian constitution
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Unit-5 |
Teaching Hours:15 |
Unit V: Cyber activism
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?? Net neutrality ?? Knowledge for all – Wikipedia and archive.org
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Text Books And Reference Books: Cyberculture and New Media by Francisco J. Ricardo | |
Essential Reading / Recommended Reading
References
?? Beckett, Ch. (2008) SuperMedia: Saving Journalism So It Can Save The World. Malden, MA: Blackwell/Wiley. ?? Briggs, A. and Burke, P. (2002) A Social History of the Media: From Gutenberg to the Internet. Cambridge: Polity. ?? Castells, Manuel. (2009). Communication Power. Oxford University Press ?? Ilana Eleá and Lothar Mikos (2017). Young & Creative:Digital Technologies Empowering Children in Everyday Life, Nordicon: University of Gothenburg. ?? Jenkins, Henry. Convergence Culture: Where Old and New Media Collide. New York: New York University Press, 2008. ?? Karapanagiotis, Nicole. “Cyber Forms, ‘Worshipable Forms’: Hindu Devotional Viewpoints on the Ontology of Cyber-Gods and -Goddesses.” Vol. 17, no. 1, 2013, pp. 57–82., www.jstor.org/stable/24713553. ?? Mayo, Sherry. “The Prelude to the Millennium: The Backstory of Digital Aesthetics.” Vol. 42, no. 1, 2008, pp. 100–115., www.jstor.org/stable/25160269 ?? Papacharissi, Z. A. (2010). A Private Sphere: Democracy in a Digital Age. Cambridge: Polity. Articles: ?? Jajodia Nirmalendu,Krishnaswamy Arvind (2017). A Cashless Society, Cyber Security and the Aam Aadmi. EPW ?? Thorat Shiva (2016). Morality, Illegality and Crime in Download Culture Sarai Reader | |
Evaluation Pattern Continuous internal assessment will test their knowledge and ability to apply their skills in understanding cyber culture. There will be a viva to assess the knowledge assimilation. | |
MCN334 - DATA JOURNALISM (2018 Batch) | |
Total Teaching Hours for Semester:60 |
No of Lecture Hours/Week:4 |
Max Marks:100 |
Credits:4 |
Course Objectives/Course Description |
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Course Outcome |
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Students would be able to produce data journalism stories with a basic sense of data gathering, data filtering, data visualisation. |
Unit-1 |
Teaching Hours:10 |
Introduction to Data Journalism
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| |
Unit-2 |
Teaching Hours:20 |
Gathering Data
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Coding Softwares: HTML & CSS, Javascript (D3.js) & Python | |
Unit-3 |
Teaching Hours:20 |
Data Visualisation
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Punjab Assembly Elections Result 2017 by Harry Stevens, Gurman Bhatia, Samarth Bansal, Piyush Aggarwal, and Abhinash Jha (an extract from The Hindustan Times) | |
Unit-4 |
Teaching Hours:10 |
Delivering Data
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Case Studies:
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Text Books And Reference Books:
“The Data Journalism Handbook.” The Data Journalism Handbook, datajournalismhandbook.org/. | |
Essential Reading / Recommended Reading Dantewadia, Nikita Vashisth & Pooja, et al. “Mumbai-Ahmedabad Bullet Train To Cost 70% More Than Highway Budget.” FactChecker, 11 Oct. 2017, factchecker.in/mumbai-ahmedabad-bullet-train-to-cost-70-more-than-highway-budget/. Gonick, Larry, and Woollcott Smith. The Cartoon Guide to Statistics. William Morrow, an Imprint of HarperCollins Publishers, 2015. Nagourney, Adam, et al. “California Drought Tests History of Endless Growth.” The New York Times, The New York Times, 4 Apr. 2015, www.nytimes.com/2015/04/05/us/california-drought-tests-history-of-endless-growth.html?smid=tw-share&_r=0. “Punjab Election Results: Live Map and Analysis.” Data | Hindustan Times, www.hindustantimes.com/interactives/punjab-election-results-2017-live-data/.
Richard Kreitner (writer), Steven Melendez (map). “The Obsessively Detailed Map of American Literature's Most Epic Road Trips.” Atlas Obscura, Atlas Obscura, 19 Oct. 2017, www.atlasobscura.com/articles/the-obsessively-detailed-map-of-american-literatures-most-epic-road-trips?utm_source=facebook.com&utm_medium=atlas-page.
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Evaluation Pattern CIA I: On Unit I. MSE: for 50 marks
CIA III: Shall continue the previous assignment ( MSE), work with the team and compile a data-driven story.
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MCN335 - IMAGINEERING (2018 Batch) | |
Total Teaching Hours for Semester:3 |
No of Lecture Hours/Week:4 |
Max Marks:100 |
Credits:4 |
Course Objectives/Course Description |
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For a brand or an organization to be unique in the market, it requires to construct an experience where an element of imagination and detailed inquiry needs to be married together. The field of Imagineering has given insights into innovation. Imagineering is a combination of imagination and engineering which stimulates creativity. Hence, this course is about Imagineering and the Imagineer. This course discusses on the theory, concepts, process and design of Imagineering and the skills, roles of an imaginer to create a meaningful experience.
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Course Outcome |
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Define and understand Imagineering Distinguish the different models and process of Imagineering Comprehend the roles and skill required to become a imagineer Imagine and create prototypes Create stories from a product and processes that are meaningful |
Unit-1 |
Teaching Hours:10 |
Imagineering Definition
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Imagineering Definition – use of Imagineering in levels - Focus Shift in Western Economies – Transition to a different economy – From experience economy to an economy of meaning – Conceptual era | |
Unit-2 |
Teaching Hours:10 |
From Target Group to Follow Group
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Understanding of groups of users in advance – marketing strategy – Positioning – target groups – processing and involvement – role of imagineer - target to follow group – research in new marketing environment – 3 Cs of Imagineering | |
Unit-3 |
Teaching Hours:10 |
From Brand Marketing to Identity Marketing
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Brands – The need for self-actualization – changed meaning of brand – Role of Imagineer in brand personality, Image and Identity & value creation | |
Unit-4 |
Teaching Hours:10 |
Meaningful experience and innovative business models
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Left or right hemisphere of the brain – high concept and high touch – meaningful experience – theories about experience – business model – generation and innovation - imagineers role in innovative business models | |
Unit-5 |
Teaching Hours:10 |
Transforming into an Imagineer
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Working environment – Position, role and tasks – Imagineers vocabulary – experts and creative teams – Imagineering process | |
Unit-6 |
Teaching Hours:10 |
Imagineers Design methodology - Innovation in operations and processes
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Design – attention and retention – the attention span – design model of imagineered transformation – the design model – prototyping and communication – design and application of the model | |
Text Books And Reference Books:
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Essential Reading / Recommended Reading
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Evaluation Pattern CIA's will be conducted at regular intervals | |
MCN336 - INTEGRATED MARKETING COMMUNICATION (2018 Batch) | |
Total Teaching Hours for Semester:60 |
No of Lecture Hours/Week:4 |
Max Marks:100 |
Credits:4 |
Course Objectives/Course Description |
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The course provides a complete overview of advertising and IMC. The course aims at providing specific knowledge related to the processes involved in IMC. |
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Course Outcome |
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Students will be able to interpret and analyse the element involved in Marketing a Brand. |
Unit-1 |
Teaching Hours:15 |
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Integrated Marketing Communication
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● Introduction to IMC ● An Integrated Marketing Communications Plan ● IMC Components and foundation- Marketing mix | |||||||||||||
Unit-2 |
Teaching Hours:15 |
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Corporate Image and Brand Management
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● Corporate Image ● Identifying the desired Image ● Brand logos ● Types of brands ● Case studies | |||||||||||||
Unit-3 |
Teaching Hours:15 |
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The IMC planning process
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● Context of IMC planning ● Market Segmentation by consumer groups ● Product positioning ● Marketing Communication objectives | |||||||||||||
Unit-4 |
Teaching Hours:15 |
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Advertising Management
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● Role of advertising in IMC- Advertising Management ● Message Strategy- Advertising Design Messages and Framework ● Media Selection ● Appeals- Advertising Design theory and Appeals | |||||||||||||
Text Books And Reference Books: Integrated Advertising, Promotion and Marketing Communications - Kenneth E Clow and Donald E Baack | |||||||||||||
Essential Reading / Recommended Reading Integrated Advertising, Promotion and Marketing Communications - Kenneth E Clow and Donald E Baack | |||||||||||||
Evaluation Pattern CIA 1 20 Marks CIA 2 Mid Sem 50 Marks CIA 3 20 Marks End Sem 100 Marks | |||||||||||||
MCN337 - ADVERTISING PLATFORMS (2018 Batch) | |||||||||||||
Total Teaching Hours for Semester:60 |
No of Lecture Hours/Week:4 |
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Max Marks:100 |
Credits:4 |
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Course Objectives/Course Description |
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Please check the table
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Course Outcome |
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● Analyze the expanding environment of media and communication techniques. ● Assess the importance of market segmentation, position and objectives to the development of an advertising and promotion program ● Develop creative strategies for advertising. ● Plan media strategy, scheduling, and vehicle selection ● Be well-versed in advertising & analytics fundamentals ● Diverse media vehicles for creative brand engagement ● User-centric focus to drive successful online marketing strategies and campaigns ● Identify consumer habits and preferences in-depth and design the right media experiences ● Create a buzz around brands on various media platforms ● Convert ideas into campaigns and advertising ● Execute successful brand strategies and brand management This course will analyze dynamics of various advertising platforms from conventional to digital. The course structure will consist of lectures, guest speakers, and student presentations. ● Attendance: Students shall follow Christ University prescribed attendance regulations given in the student handbook. Students must have a minimum of 85% attendance to be permitted to write the examinations. No student will be allowed to take leave or be absent during the CIA submissions. In case if s/he remains absent, s/he will not be allowed a second chance unless the subject teacher finds the justification given by the student valid and honest. ● Academic Honesty: It is expected that you will do your own work and cite all sources used for paper(s) or presentation(s) via APA Style format. Failure to submit work citations in this aforementioned manner will result in an automatic loss of marks per submission. Any student caught submitting someone else's work as his or her own will be in jeopardy of failing the class. ● Submission: All of the assignments, unless otherwise stated, will be put on either Moodle or Google Classroom or conveyed through group email in Microsoft Word or Text format on or before the due date. Submission after the date will not be accepted. No submission will be accepted through emails. If exigent circumstances arise (i.e. server failure, etc.) the assignment can be cancelled or deadlines can be extended as per the prerogative of the subject teacher. ● Mid Semester Exam: The student will be required to take a midterm exam which will cover materials from the beginning of the semester up until the time of the exam. ● Disability Statement: If you are a student with a documented disability who will require alternate assessment or assignment in this course, please meet with the Head of the Department and COE for assistance in developing a plan to address your academic needs. All information shared will remain confidential. |
Unit-1 |
Teaching Hours:10 |
Introduction to Platforms
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● What is an integrated campaign? And why does platform understanding help in crafting one? ● What are the major advertising platforms? ● Structure of an integrated campaign: How does an advertiser approach platforms through his funnel? And when must he begin thinking about using different platforms? | |
Unit-2 |
Teaching Hours:10 |
Print
|
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● Overview of print publishing as an industry ● History of advertising via Print ● Understanding the mindset & approach of today’s reader ● Print’s function within the Marketing Funnel + Campaign Role ○ Brand Building through print ○ Awareness & Consideration through Print ○ Repeat and Loyalty through Print ● Writing & Designing for Print ● Measurement & Success Metrics for Print Advertising for 2017 | |
Unit-3 |
Teaching Hours:10 |
Television
|
|
● Overview of television industry & advertising’s role in it ● A brief evolution of TV Advertising in India from 1989-present ● Understanding Programming & Scheduling ● Television’s function within the Marketing Funnel (with a focus on ‘how to launch a campaign’ using TV as your best platform) ● Advertising on television outside “ads”: In show advertising + Branded Content ● Writing & Filmmaking Sensibilities for TVCs ● Measurement & Success Metrics for Television Advertising for 2017 | |
Unit-4 |
Teaching Hours:10 |
Radio
|
|
● History of radio in India (starting with AIR until FM Channels) ● What makes radio always-relevant?: How the medium has managed to remain part of culture for longer than 5 decades ○ Flexibility of the medium (from a propaganda machine to an entertainment medium) ○ Economics of radio programming ○ Radio: The Innovation Hub (how Radio has always pioneered innovative solutions before other mediums caught on) ● Understanding the Listener’s Mindset to craft communication ● Writing for Radio (+ live session with industry guest) ● Role of Radio in a Marketing Funnel + Campaign Role The radio industry: Working with channels & Agencies | |
Unit-5 |
Teaching Hours:5 |
Outdoor and Ambient
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● Evolution of Outdoor & Ambient Advertising- history and relevance ● The most fluid audience: What makes the audience ‘impossible’ to understand in an Outdoor setup? ● The importance of context: The Thumb Rule to Ambient Advertising
| |
Unit-6 |
Teaching Hours:15 |
Thinking Digital
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● How did the internet happen? : A brief history of the Indian internet viewed through three holistic lenses (Web: The rules to creating content, Wide: The amount of marketing opportunities the internet holds, and World: The internet’s larger relationship with other platforms) ● Understanding Audience: User v/s Consumer (Shifting communication from consumers to users) ● Platforms on Digital: Display, search, mobile, website and social media ● Writing & Art Direction for Digital- How copy & art is adapted and optimised for desktop and mobile ● Social Media: How are social networks formed? Become popular? And eventually, get replaced? Role of each social network in a marketing funnel- covering Facebook, Instagram, Twitter, Snapchat, LinkedIn and Quora. ● Platform insights- thinking contextually for social media platforms & crafting insights basis user behaviour on them. ● Lights, Camera, Buffering: The 'new' rules to a digital-centric video for desktop and mobile. ● Digital outside Desktop & Mobile- Includes digital advertising brought alive through interactive print, interactive outdoor and television, physical technology, Omni-channel, emerging tech such as Virtual Reality, IOT etc. + Includes a short session on how creatives can take a print / TV based idea and bring it alive on the web using simple digital hacks. ● Data + Digital: The changing face of data-induced thinking and how we can use it to optimize campaign communication (includes an overview into media products on digital and social media)
| |
Text Books And Reference Books: Reference Books ● Boudreau, Kevin J., and Andrei Hagiu. "Platform Rules: Multi-Sided Platforms As Regulators." In Platforms, Markets and Innovation. Paperback ed. Edited by Annabelle Gawer. Cheltenham, U.K. and Northampton, MA: Edward Elgar Publishing, 2009, Paperback. ● Eisenmann, T., Parker, G. and Van Alstyne, M. (2011), Platform envelopment. Strategic Management Journal, 32: 1270–1285. doi: 10.1002/smj.935 ● Evans, David S. and Schmalensee, Richard. 2013. “The Antitrust Analysis of Multi-Sided Platform Businesses,” Roger Blair and Daniel Sokol, eds., Oxford Handbook on International Antitrust Economics, Oxford University Press, Forthcoming; University of Chicago Institute for Law & Economics Olin Research Paper No. 623, Pages 1-17, 28-35 ● Leiss, William, et al. 2005. Social communication in advertising. 3rd Edition. New York: Taylor & Francis ● Lewis, Greogry, and Albert Wang. 2013. “Who Benefits from Improved Search in Platform Markets?” Social Science Research Network ● Rysman, Marc. 2009. “The Economics of Two-Sided Markets”, Journal of Economic Perspectives, 23 (3), 125-143 ● Yoffie, David. 2013. “LinkedIn Corporation, 2012”, Harvard Business School Case, 9-713-420 | |
Evaluation Pattern CIA 1 - 20 marks CIA 2 - 50 marks CIA 3 - 20 marks End Sem Exam - 100 marks | |
MCN338 - COPYWRITING (2018 Batch) | |
Total Teaching Hours for Semester:60 |
No of Lecture Hours/Week:4 |
Max Marks:100 |
Credits:4 |
Course Objectives/Course Description |
|
The advertising world is at once challenging and enthralling representing a blend of the creative and skill orientation. The Copy Writing course affords an opportunity to students to get a clear picture of the varied steps involved in creating advertising messages that factor in the successful marketing of products and services. To train students to generate meaningful, original ideas that can translate to evocative advertisement copy. |
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Course Outcome |
|
By the end of the course students will be adept at the entire copy writing process, skilfully able to create copy. |
Unit-1 |
Teaching Hours:15 |
Introduction to Copy-writing
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|
| |
Unit-2 |
Teaching Hours:15 |
Working on the Brief
|
|
| |
Unit-3 |
Teaching Hours:15 |
Creative Strategy: Planning and Development
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|
| |
Unit-4 |
Teaching Hours:15 |
Campaign creation and the Big Idea
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|
| |
Text Books And Reference Books: How To Write A Good Advertisement: A Short Course In Copywriting-Victor O. Schwab Creative Connection: Advertising Copywriting and Idea Visualisation-Winters, A Arthur; Milton, F Shirley | |
Essential Reading / Recommended Reading The Copywriter's Handbook: A Step‑by‑step Guide - Robert Bly Copywriting: Successful Writing for Design, Advertising - Mark Shaw The Craft of Copy Writing-Crompton, Alastair.
| |
Evaluation Pattern Continuous Internal Assessment: CIA 1, CIA 2 and CIA 3 totally adding up to 45 marks. End semester exams of 50 marks. Attendance will be evaluated for 5 marks (refer handbook for details) | |
MCN351 - DIGITAL STORYTELLING (2018 Batch) | |
Total Teaching Hours for Semester:30 |
No of Lecture Hours/Week:2 |
Max Marks:100 |
Credits:2 |
Course Objectives/Course Description |
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|
|
Course Outcome |
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Enabling the student to use digital storytelling tools Enabling the production of multimedia stories |
Unit-1 |
Teaching Hours:5 |
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Basics of immersive journalism
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Understanding virtual reality - Journalists and the ‘Empathy Machine’. The use of immersive technologies in journalism and documentary films, Evolution of technology in the immersive field, History of VR, Journalism’s role in modern VR, The emerging landscape of VR Journalists, VR: The future of Narrative journalism, Mojo(Mobile Journalism) - Producing news story using portable gadgets such as mobile phone, mount, tripod and other accessories | ||||||||||||||||
Unit-2 |
Teaching Hours:5 |
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VR Journalism experiences
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The different types of VR experiences: Live-action vs CG, The different consumption formats, Experience a variety of different VR non-fiction experiences, Begin to explore what makes a good VR Journalism project, Preparation of digital storyboard, Producing an immersive component to augment a written or data story, Nieman lab’s roundup of immersive news coverage*, Understanding VHIL (Virtual Human Interaction Lab), Understanding 3d models and sperical videos, Google cardboard headset and it's usage. | ||||||||||||||||
Unit-3 |
Teaching Hours:5 |
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Producing VR content using Empathy machine
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The different head-mounted displays (HMDs) available in the market, The different cameras available to produce live-action, 360 video, The different software available to produce experiences. VR software Applications
● NYT VR ● Within ● Cardboard camera ● Lumber ● Vrscout ● Stitching Software Content Distribution YouTube 360 Facebook 360 Headjack Jaunt VRideo VR Player Samsung VR | ||||||||||||||||
Unit-4 |
Teaching Hours:5 |
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Understanding AR concept
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Augmented reality basics, Difference between VR and AR, Latest trend in immersive journalism- Mixed Reality, Analysis of existing AR contents, Advantages and disadvantages of different viewers. AR Application software
● Quiver ● Lumyer ● Holo ● Layar ● Aurasma
What VR content creators face when working on productions?, Techniques and tips for 360 productions, New production workflow when working in VR, 3D/CG experiences produced via gaming engines, like Unity, Discuss sound, monoscopic Vs stereoscopic. | ||||||||||||||||
Unit-5 |
Teaching Hours:5 |
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Ethics of immersive Journalism
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New ethical questions VR Journalists face with this medium, Keeping or removing the tripod: A debate in editing/altering reality, Is a pixel-by-pixel recreation enough for journalism?, Discuss the collision of old media ethics and new platforms and styles of non-fiction storytelling in the immersive journalism space. Knight foundation funds VR documentaries and best practices, Applying traditional journalism ethics to this new technology, Discussion about the challenges. | ||||||||||||||||
Unit-6 |
Teaching Hours:5 |
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Presenting / Publishing own immersive AR/VR content
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Understanding equirectangular visuals, Importing 360 degree videos in to professional editing software, Rough cut, Adding visual effects (optional), Adding titles, Rendering, Exporting, Uploading immersive video in to YouTube, Analysing the feedback | ||||||||||||||||
Text Books And Reference Books:
● How a Pixar Vet Is Shaping the Future of VR Storytelling | WIRED (https://www.wired.com/2015/09/pixar-vet-writing-grammar-virtual-realitystories/) ● Immersive Journalism: Immersive Virtual Reality for the First-Person Experience of News (http://www.mitpressjournals.org/doi/pdf/10.1162/PRES_a_00005) ● Blogs on interactive storytelling ○ Your Brain on VR video: The New Chill Pill? (https://medium.com/@sarahstories/your-brain-on-vr-video-the-new-chill-pill79fec732f881#.19tiac3nw) ● Designing for VR https://medium.com/outlinevr/designing-for-vr9206081a3f1#.q876hp9h1) ● BBC Planet Earth 2 360 Video (https://www.facebook.com/bbcearth/videos/1361120467254839/?autoplay_reason=g atekeeper&video_container_type=0&video_creator_product_type=7&app_id=2392950 137&live_video_guests=0&__mref=message ● *http://www.niemanlab.org/2015/11/news-outlets-left-and-right-and-up-down-and-center-are-embracing-virtual-reality-technology/
| ||||||||||||||||
Essential Reading / Recommended Reading ● Immersive journalism in VR: Four theoretical domains for researching a Narrative Design Framework by Gary M.Hardee, 2016. ● Mojo: The Mobile Journalism Handbook by Ivo Burum, 2015 ● Democratizing journalism through mobile media: the mojo revolution, Ivo Burum, 2016 ● Stanford journalism program, immersive journalism syllabus: www.journalism.standford.edu | ||||||||||||||||
Evaluation Pattern
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MCN353 - MEDIA MANAGEMENT (2018 Batch) | ||||||||||||||||
Total Teaching Hours for Semester:30 |
No of Lecture Hours/Week:2 |
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Max Marks:50 |
Credits:2 |
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Course Objectives/Course Description |
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The course aim is to provide a broad based understanding of communication technology and media industry. Also, explore the management
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Course Outcome |
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Students would know the working of the media- its structure and organization; analyze the media industry and media data and explain case |
Unit-1 |
Teaching Hours:15 |
Media Organizations- Print, Broadcast- Radio and Television, film and New Media
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|
Historical evolution of media | |
Unit-2 |
Teaching Hours:15 |
Management Approaches- Case study of a few media houses
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|
The dilemma of profit versus ethics | |
Text Books And Reference Books: Media Management- A casebook approach by Jan leBlanc Wicks | |
Essential Reading / Recommended Reading Inside the BBC and CNN: Managing Media Organisations by Lucy Kung-Shankleman | |
Evaluation Pattern CIA- Media organization of your choice- organizational setup | |
MCN355 - DIGITAL ADVERTISING (2018 Batch) | |
Total Teaching Hours for Semester:30 |
No of Lecture Hours/Week:2 |
Max Marks:50 |
Credits:2 |
Course Objectives/Course Description |
|
To provide an overview about digital advertising To understand the differences in various among various platforms and it's potential in terms of advertising.
|
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Course Outcome |
|
Students will be using different platforms to advertise and evaluate the reach of the advertisement. |
Unit-1 |
Teaching Hours:6 |
Digital platforms
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|
● E- commerce ● Business to Business E-commerce ● Mobile marketing | |
Unit-2 |
Teaching Hours:8 |
Online Advertising
|
|
● Impact of online advertising ● Search engine optimization ● Effectiveness between online and offline advertising | |
Unit-3 |
Teaching Hours:8 |
Digital Content Creation
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|
● Social Media Advertising ● Micro blogging – Twitter ● Copywriting for the web, social media and mobiles ● Mastering Google – AdWords advertising and Analysis | |
Unit-4 |
Teaching Hours:8 |
Critical Analysis of Digital Advertising
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Critical review of Instagram, YouTube and Online Video Advertising Political Ad campaigns on Social Media | |
Text Books And Reference Books: ● Twitter Tips, Tricks and Tweets published by John Wiley & Sons, Inc. ● Digital Advertising: Theory and Research by Shelly Rodgers, Esther Thorson | |
Essential Reading / Recommended Reading ● The online marketing plan by Shama Hyder Kabani, the marketing zen group ● Ogilvy on Advertising by David Ogilvy | |
Evaluation Pattern Evaluation:- Presentations, Written exam | |
MCN356 - ORGANISATIONAL STRUCTURE AND BEHAVIOUR (2018 Batch) | |
Total Teaching Hours for Semester:30 |
No of Lecture Hours/Week:2 |
Max Marks:100 |
Credits:2 |
Course Objectives/Course Description |
|
The paper is aimed at giving an understanding of the media industry to connect the profession with the way the organization functions. A media professional has to know the context in which he/she works so that the goal of the organization is same as that of the professional. |
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Course Outcome |
|
|
Unit-1 |
Teaching Hours:15 |
Organisational Structure
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·
| |
Unit-2 |
Teaching Hours:15 |
Changing pattern of media management and its impact on behaviour
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| |
Text Books And Reference Books: B.K. Chaturvedi. Media Management. Global Vision Publishing House, Delhi, 2014. Stephen Lacy. Media Management- A Casebook Approach. Routledge, London, 1993 Media Organisations in Society by James Curran
| |
Essential Reading / Recommended Reading
1) The Frankenstein Syndrome: The Creation of Mega-Media Conglomerates and Ethical Modeling in Journalism Author(s): Robert A. Miller 2) Does Media Management Matter? Establishing the Scope, Rationale, and Future Research Agenda for the Discipline (Lucy Küng) | |
Evaluation Pattern CIA 1 -10 CIA 2- 25 CIA 3- 10 END SEMESTER EXAM 50 TOTAL 100 | |
MCN357 - EVENT MANAGEMENT (2018 Batch) | |
Total Teaching Hours for Semester:30 |
No of Lecture Hours/Week:2 |
Max Marks:50 |
Credits:2 |
Course Objectives/Course Description |
|
To train students in conceptualising and executing an event. |
|
Course Outcome |
|
Students will be be able to conceptualise, plan and execute an event |
Unit-1 |
Teaching Hours:6 |
Introduction to event management
|
|
Understanding event management ● Event as a marketing tool ● Importance and scope of events ● Types and size of events ● Brand building, focusing the target market and implementation of marketing plan | |
Unit-2 |
Teaching Hours:6 |
Conceptualizing and designing events
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|
5 C’s of events ● Planning, organizing, staffing, leading, co-ordination and controlling ● Strategic market planning ● Business assessment and Problem analysis | |
Unit-3 |
Teaching Hours:6 |
Staging an Event
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● Choosing event location, developing the theme, conducting rehearsals, providing services, arranging catering ● Budgeting and account keeping. ● Promotion and media ● Sponsorship | |
Unit-4 |
Teaching Hours:6 |
Event Evaluation
|
|
● Customer Satisfaction ● Client Service ● Vendor Relations ● Safety and Risk Management | |
Unit-5 |
Teaching Hours:6 |
Hosting an Event
|
|
● Organising and hosting a special event during the semester. | |
Text Books And Reference Books: Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath and Dan Heath. ● The Shallows: What The Internet is Doing to Our Brains by Nicholas Carr ● Rework by Jason Fried and David Heinemeier Hansson | |
Essential Reading / Recommended Reading Brains on Fire: Igniting Powerful, Sustainable, Word of Mouth Movements by Geno Church, Greg Cordell, Robbin Phillips, and Spike Jones ● The Accidental Creative: How to Be Brilliant at a Moment’s Notice by Todd Henry | |
Evaluation Pattern CIA's will be conduted at regular intervals | |
MCN381 - DISSERTATION (2018 Batch) | |
Total Teaching Hours for Semester:60 |
No of Lecture Hours/Week:2 |
Max Marks:100 |
Credits:4 |
Course Objectives/Course Description |
|
Students are assigned to a faculty. Under the supervision and direction of the faculty they will fix a relevant topic, carry out the data collection, analyze it and prepare a report in the form of a thesis. Students are to present the final report in the presence of independent body consisting of the HOD/Coordinator, Guiding Faculty and an external examiner. |
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Course Outcome |
|
On satisfying the requirements of this course, students will have the knowledge and skills to: |
Unit-1 |
Teaching Hours:5 |
First Report
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Proposal for the research- present the final proposal for acceptance of the topic for dissertation. This has to take place after consultations with the guide. | |
Unit-2 |
Teaching Hours:5 |
Review of Literature
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|
Work on the Review of Literature and present a reviewed paper as part of the Journal Club. | |
Unit-3 |
Teaching Hours:5 |
Methodology
|
|
Learn about the research design and tools for data collection and submit the report. | |
Unit-4 |
Teaching Hours:5 |
Data Anaysis
|
|
Use SPSS or theoretical basis for analysis of the data collected. | |
Unit-5 |
Teaching Hours:5 |
Introduction
|
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Writing of the introduction to the dissertation. | |
Unit-6 |
Teaching Hours:5 |
Final submission
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|
The dissertation after incorporating the changes will be submitted to the guide. | |
Text Books And Reference Books: Peg Boyle Single. Demystifying Dissertation Writing. Stylus Publishing, 2009.
| |
Essential Reading / Recommended Reading Derek Swetnam. Writing your Dissertation: The bestselling guide to planning, preparing and presenting first. How to Books, 2000. | |
Evaluation Pattern Department Level Assessment | |
MCN382 - INTERNSHIP - SOCIAL DEVELOPMENT SECTOR (2018 Batch) | |
Total Teaching Hours for Semester:144 |
No of Lecture Hours/Week:36 |
Max Marks:50 |
Credits:2 |
Course Objectives/Course Description |
|
To work in the social sector (NGO) and be able to apply the knowledge and skills of communication. |
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Course Outcome |
|
One more career path - in the NGO sector |
Unit-1 |
Teaching Hours:30 |
Report
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|
The 30 days internship is undertaken by the students under the guidance of a faculty member. Weekly reports and the final report must be submitted for evaluation. A Viva will be held to validate the work done. | |
Text Books And Reference Books: NA | |
Essential Reading / Recommended Reading NA | |
Evaluation Pattern Department level assessment | |
MCN431 - PHOTO AND DOCUMENTARY JOURNALISM (2018 Batch) | |
Total Teaching Hours for Semester:60 |
No of Lecture Hours/Week:4 |
Max Marks:100 |
Credits:4 |
Course Objectives/Course Description |
|
Photojournalism introduces students to the world of photography and journalism. The law, ethics, and history of photography will complement the major units of study: |
|
Course Outcome |
|
Students would be able to make a documentary and photo essay. |
Unit-1 |
Teaching Hours:12 |
Introduction to Photojournalism
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Elements of Visual news story telling, History of photojournalism, Organisation of a newspaper, Structure of newsroom, Role of photojournalists in a newsroom, Communicating with the desk, briefing and debriefing,Types of news stories Developing eye for news photos. Why is editing necessary? Who should do it? How should it be done? | |
Unit-2 |
Teaching Hours:12 |
Preparing Photographs for Publications
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|
Principles and Ethics and of photojournalism, Media laws and Intellectual Property Rights. Reading the Mistakes in photos (noise in photographs, over exposure etc.) Preparing stories received from citizen journalists. Caption Writing, Digital archive and management of photographs.
| |
Unit-3 |
Teaching Hours:12 |
Practical Exercises
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|
| |
Unit-4 |
Teaching Hours:12 |
Documentary Journalism Basics
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News and Documentary -Spot News, general news, Street Photography, off-beat photography, and documentary photography, war, terror, and crime. Logical thinking and solid research -Photographs for photo features, photo stories and photo essays. Visual thinking - Digital newsroom - People involved and their work culture - Documentary reporting -Developing specialisations like sports, portrait, art and culture, environment, and industry, aerial, candid, fashion, food, environmental, forensic, medical, paparazzi, nature, underwater. Writing for documentary journalism. | |
Unit-5 |
Teaching Hours:12 |
Practical exercises
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| |
Text Books And Reference Books: 1. Kobre Kenneth, The Professionals’ Approach, sixth edition, Focal Press | |
Essential Reading / Recommended Reading 1. Kamath, M.V. Behind The By-Line. Vision Books. | |
Evaluation Pattern CIA's at regular intervals will be conducted. | |
MCN432 - INTERPRETATIVE JOURNALISM - POLITICS, SCIENCE, HEALTH, BUSINESS, SPORTS, ECOLOGY AND ENTERTAINMENT, LIFESTYLE (2018 Batch) | |
Total Teaching Hours for Semester:60 |
No of Lecture Hours/Week:4 |
Max Marks:100 |
Credits:4 |
Course Objectives/Course Description |
|
A broad understanding of the various beats, especially touching on politics, economy and society, is a must for all budding journalists. The course will cover the substance that journalism deals with on a daily basis. To enable the students to get an in-depth understanding of reporting various specialised journalistic beats. |
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Course Outcome |
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The students will be able to understand, appreciate and critically evaluate the issues dealt with in journalism. They will also be in a position to discuss / debate and write with a better insight. |
Unit-1 |
Teaching Hours:15 |
Interpretative Journalism: Introduction
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|
| |
Unit-2 |
Teaching Hours:15 |
Writing a Interpretative Report - Style, Structure and Source
|
|
| |
Unit-3 |
Teaching Hours:15 |
Specialized Reporting
|
|
| |
Unit-4 |
Teaching Hours:15 |
Influence of Interpretative Journalism on -
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|
| |
Text Books And Reference Books:
| |
Essential Reading / Recommended Reading 1. Doing Well and Doing Good. How Soft News and Critical Journalism Are Shrinking the News Audience and Weakening Democracy – And What News Outlets Can Do About It. Patterson T E, MA: Joan Shorenstein Center on the Press, Politics and Public Policy.2000 Seeing the Newspaper. Barnhurst K G, New York: St Martin’s Press.1994 | |
Evaluation Pattern CIA I: Individual Assignment
CIA II (MSE): Centralized two-hour exam on the I and II units
CIA III: Group Assignment
ESE: Centralized Exam with 5x20= 100 marks model.
| |
MCN433 - LAW, ETHICS AND JOURNALISM (2018 Batch) | |
Total Teaching Hours for Semester:60 |
No of Lecture Hours/Week:4 |
Max Marks:100 |
Credits:4 |
Course Objectives/Course Description |
|
Give an overview of the legal and ethical environment in which the profession of journalism is situated, falters and prospers. |
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Course Outcome |
|
The students will appreciate the scope and range of press freedom, the laws that impact their journalistic work and the ethical principles that needs to be followed in the profession. |
Unit-1 |
Teaching Hours:15 |
Constitution of India
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Fundamental Rights Article 19(1)(a)- Freedom of Speech and Expression Article 19(2)- Reasonable Restrictions Freedom of the Press- Court decisions FOP in USA versus India | |
Unit-2 |
Teaching Hours:15 |
Press Laws
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|
Libel- law of defamation Censorship Sedition Privileges Contempt of Courts Copyright law Case studies | |
Unit-3 |
Teaching Hours:15 |
Recent Media Acts
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Cyber Laws- IT Act, 2000 Cyber crimes RTI Prasar Bharati Act Broadcast Bill- National Broadcasters Association Right to Privacy IPR policy | |
Unit-4 |
Teaching Hours:15 |
Ethics of journalism- canons of journalism
|
|
Press Council of India Truthfulness, objectivity, responsibility, fairness and balanceSelf regulation- Reader’s Editor Case study- fake news, paid news, sting operation | |
Text Books And Reference Books: Mass Media Law by John Pember Media Ethics: Truth, Fairness and Objectivity, Making and Breaking News by Paranjoy Guha Thakurta | |
Essential Reading / Recommended Reading 1. Introduction to Media Law and Ethics for Journalists by Herbert Macha 2. Press Laws and Ethics by Anil K. Dixit 3. Law of the Press by Durga Das Basu | |
Evaluation Pattern CIA1- Written assignment on need for freedom of the press in India CIA2- Mid-sem theory exam (centralized) CIA3- Presentation of a media ethics case study End-semester exam- Centralized | |
MCN435 - MEDIA PSYCHOLOGY (2018 Batch) | |
Total Teaching Hours for Semester:60 |
No of Lecture Hours/Week:4 |
Max Marks:100 |
Credits:4 |
Course Objectives/Course Description |
|
|
|
Course Outcome |
|
To understand what people want and need in order to help them create and use media to get more done, do things better and live more fulfilling lives |
Unit-1 |
Teaching Hours:12 |
Introduction to Media Psychology
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|
| |
Unit-2 |
Teaching Hours:12 |
Theoretical issues in media research and its contribution to media psychology
|
|
| |
Unit-3 |
Teaching Hours:12 |
Neuropsychology and Media
|
|
| |
Unit-4 |
Teaching Hours:12 |
Developmental issues in Media Psychology
|
|
| |
Unit-5 |
Teaching Hours:12 |
The Social Psychology of the media
|
|
| |
Unit-6 |
Teaching Hours:12 |
Psychological Effects and Influence of Media
|
|
| |
Text Books And Reference Books:
| |
Essential Reading / Recommended Reading
| |
Evaluation Pattern CIA 1 - 20 marks CIA 2 Mid Sem - 50 Marks CIA 3 - 20 marks Endsem - 100 marks | |
MCN436 - CORPORATE AND MEDIA LAW (2018 Batch) | |
Total Teaching Hours for Semester:60 |
No of Lecture Hours/Week:4 |
Max Marks:100 |
Credits:4 |
Course Objectives/Course Description |
|
The subject deals with different aspects of laws concerned with media. It also looks at the ethical aspect of media profession. To familiarise students with the various aspects of Media laws and media regulatory bodies. To sensitise students about the importance of ethics in media profession. To empower the students to copyright their intellectual and creative outputs, especially in the professional world. |
|
Course Outcome |
|
Students would be able to understand and interpret the laws related to media organisations. Students would be able to make an informed choice when it comes to ethical decision making. Students would be able to apply the understanding of laws and ethics to their profession. |
Unit-1 |
Teaching Hours:14 |
Introduction to Corporate Law
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|
Various regulators involved under company law Role of Boards and Directors Ethics based on it Code of corporate ethics Law of conflict of interest Law for protection of whistle-blower in corporate setting | |
Unit-2 |
Teaching Hours:17 |
Media Laws ? History
|
|
Evolution of Media Laws in India Media laws during Nationalist movement Media Laws after Independence Emergency and Freedom of Press Media Laws post-Liberalisation Media Laws- current scenario Regulatory Bodies- Press Council, Advertising Council of India, CBFC | |
Unit-3 |
Teaching Hours:17 |
Media Laws: Constitutional and legal Perspective
|
|
Freedom of speech and expression, Reasonable Restrictions Defamation Contempt of Court Legislative Previleges Censorship IT Act 2008 and Freedom of speech and expression Case studies | |
Unit-4 |
Teaching Hours:12 |
Copyright Laws
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Evolution of copyright laws Nature of copyright laws IPR’s, Patents, Trademark and Design IT Act 2008 Cases under IT Act | |
Text Books And Reference Books: Corporate Laws - Rashmi Agarwal and Ravinder Kaur Media Law and Ethics: Neelamalar M | |
Essential Reading / Recommended Reading Media Laws by Manoj Dayal (pdf) A pre-independence history of press freedom in India by Radhika Iyengar Fair Exception under Indian Copyright law by Latha Nair (NALSAR) 5 famous copyright infringement cases by Kaitlyn Ellison | |
Evaluation Pattern CIA 1- 20 marks CIA2- 50 marks CIA3- 20 marks Attendance- 10 marks End Semester Exam- 100 marks | |
MCN437 - CORPORATE COMMUNICATIONS AND PUBLIC RELATIONS (2018 Batch) | |
Total Teaching Hours for Semester:60 |
No of Lecture Hours/Week:4 |
Max Marks:100 |
Credits:4 |
Course Objectives/Course Description |
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To enable students have a clear understanding of the field of Corporate Communication and Public Relations so as to be able to make the shift from academia to industry seamless. |
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Course Outcome |
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Students will be able to communicate with a level of expertise in a corporate set-up and also use PR tools in the said communication process. |
Unit-1 |
Teaching Hours:15 |
Introduction to Corporate Communication.
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Corporate identity and Corporate image-meaning & definitions, Vision and Mission statements, goals and objectives ● Corp Comm as instrument of management- communication tools, yardstick, goals, platforms ● Internal and external communication- approaches, styles and methods ● Communication patterns- being able to see patterns, accept the successful and discard the failures | |
Unit-2 |
Teaching Hours:15 |
Dimensions of Corporate Communication.
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Integrated approach to communication- convergence rather than single approach ● Employee and shareholder relations-dealing with contentious issues, controversies and good times ● Media Relations- care and caution with media, dos and don’ ts to be followed ● Communication during crisis situation ● Case studies of select corporate communication strategies | |
Unit-3 |
Teaching Hours:15 |
PR in context.
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● PR- concept, definitions, history, facets/features ● Publics- who and why they matter? ● PR as part of organisational development ● PR and Public Opinion ● Brief introduction to CSR ● Digital PR as a new phase of PR- concept, facets and case studies | |
Unit-4 |
Teaching Hours:15 |
Tailoring the PR message and the PR 15 hrs campaign
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Selection of targeted public ● Determining the messages ● Working on the PR campaign- concept, phases, trials ● Message presentation- content, platforms, duration ● Divestment- evaluation and learnings | |
Text Books And Reference Books: Introduction to Public Relations- Sam Black | |
Essential Reading / Recommended Reading Planning and managing PR- Ann Gregory Writing Skills for PR- John Foster Public Relations- Cutlip and Center | |
Evaluation Pattern CIA 1 20 Marks CIA 2 Mid sem - 50 Marks CIA 3 20 Marks Ende Sem 100 Marks | |
MCN451 - DEVELOPMENT JOURNALISM (2018 Batch) | |
Total Teaching Hours for Semester:60 |
No of Lecture Hours/Week:4 |
Max Marks:100 |
Credits:4 |
Course Objectives/Course Description |
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This course enables students to realise the potential of reporting in social transformation. The course offers an understanding and application of journalistic efforts in larger shifts of society being in journalism spaces |
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Course Outcome |
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Application of communication skills in gathering and reporting development issues A sense of social responsibility ingrained throughout the course |
Unit-1 |
Teaching Hours:15 |
Journalism for Development
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Understanding concept of development, defining development in the journalistic space- Problems of Underdevelopment, Reasons for Development journalism, Igniting development communication | |
Unit-2 |
Teaching Hours:15 |
Key areas of development reporting
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Urban and non-urban issues, Migration, religion, caste,Population , Status of Women, agricultural crisis, rural issues, health, water, sanitation, cultural reporting. Ethical concerns in reporting sensitive issues like farmer’s suicide, traditional practices and local ethos. | |
Unit-3 |
Teaching Hours:15 |
Communication for Development
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Western perspectives like Daniel Lerner, Everett M. Rogers, Positive deviance theory and Indian development models like Kerala model, land distribution and social welfare scheme models. critical look on development policies and schemes. | |
Unit-4 |
Teaching Hours:15 |
Alternative Communication
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Case study-PARI, Swaraj, Counter currents. Need and demand for alternative media platforms, writing style for alternative media platforms
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Text Books And Reference Books: Exploring Journalism Practice and Perception in Developing Countries, edited by Salawu, Abiodun, Owolabi, Toyosi Olugbenga Samson, IGI Global, 2018 Development in India (India Studies in Business and Economics) Edited by S Mahendra Dev and P.G Babu, Springer, 2015
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Essential Reading / Recommended Reading Poverty Matters: Covering Deprivation in India (Studies in Journalism) by K.Nagaraj and Nalini Rajan, Oriental black Swan, 2017 | |
Evaluation Pattern CIA 1 Presentation (20) CIA 2 Mid-Sem Exam (50) CIA 3 Rural reporting (20) Attendance (5) ESE Centralised | |
MCN452 - ENTREPRENEURSHIP (2018 Batch) | |
Total Teaching Hours for Semester:30 |
No of Lecture Hours/Week:2 |
Max Marks:50 |
Credits:2 |
Course Objectives/Course Description |
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We need people who can start new businesses and thereby create job opportunities for the said professionals. This thirty-hour workshop will give the students a brief yet strong base into the field of entrepreneurship, train them with a good balance of their and practical work. |
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Course Outcome |
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Knowledge of business and confidence to start their own firm. |
Unit-1 |
Teaching Hours:30 |
course work
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The need of the hour globally is entrepreneurship development. Most B-Schools today insist on having entrepreneurship development as an important part of their curriculum. A bit of theory, taught by the MBA faculty along with Industry experts is the uniqueness of this course. | |
Text Books And Reference Books:
The Book of Small Business- Tom Gegax and Phil Bolsta (Harper-Collins).
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Essential Reading / Recommended Reading 1. Ready, Fire, Aim- Michael Masterson (Agora Publishers), 2nd Edition. 2. Small Giant- Bo Burlingham (Penguin Publishers). | |
Evaluation Pattern Department level Assessment | |
MCN455 - CORPORATE SOCIAL RESPONSIBILITY (2018 Batch) | |
Total Teaching Hours for Semester:30 |
No of Lecture Hours/Week:2 |
Max Marks:50 |
Credits:2 |
Course Objectives/Course Description |
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To provide an overview about the concept of CSR and it's importance To understand th nuances of CSR and its implementation. |
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Course Outcome |
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Students will be able toideate and execute a CSR campaign |
Unit-1 |
Teaching Hours:6 |
Meaning and importance of CSR
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Evolution of CSR ● CSR expectations in rich and in poor societies ● The evolving role of stockholders ● Moral and economic arguments for CSR | |
Unit-2 |
Teaching Hours:8 |
The role of stake- holders
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Consumers' awareness and willingness to pay for socially responsible corporate behavior ● The communications revolution and its impact on CSR ● Globalization and CSR ● Success and failure with CSR initiatives | |
Unit-3 |
Teaching Hours:8 |
The Strategic Importance of CSR Implementation
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● The strategic lens: vision, mission, strategy, and tactics
● Impact of globalization and communications technologies | |
Unit-4 |
Teaching Hours:8 |
Case Studies
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● Organizational issues (actions versus intentions, corporate commitment, voluntary versus mandatory, stakeholder activism) ● Economic/business issues (branding, diversity, sustainability, fair trade, wages) ● Social issues (outsourcing, corruption, human rights, patents) | |
Text Books And Reference Books: Werther, W. B. & Chandler, D. (2011). Strategic corporate social responsibility. Thousand Oaks, CA: Sage | |
Essential Reading / Recommended Reading Werther, W. B. & Chandler, D. (2011). Strategic corporate social responsibility. Thousand Oaks, CA: Sage | |
Evaluation Pattern Evaluation: CSR campaign | |
MCN481 - VALUE MANAGEMENT (2018 Batch) | |
Total Teaching Hours for Semester:30 |
No of Lecture Hours/Week:30 |
Max Marks:50 |
Credits:2 |
Course Objectives/Course Description |
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The course will expose them to the Value Methodology Job plan as proposed by the SAVE International (Society of American Value Engineers). This instructor-led workshop introduces students to a methodology that is extremely effective in improving creativity and help them to pursue innovative solutions for the problems that they see. The course is delivered in an interactive style supplemented with the practical experience of working on a project of their choice. This ensures the conceptual and practical knowledge of the methodology. |
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Course Outcome |
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Unit-1 |
Teaching Hours:30 |
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Function Analyis 1
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Introduce function and teach the participants how to define function using active verb and measurable noun. Emphasize the importance and need to define it as two words mentioning the difference between function and activities. Ensuring functions are developed instead of activities.
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Unit-1 |
Teaching Hours:30 |
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Presentation Skills
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Discussion on the importance of effective presentation and skills to be developed for the same. Recommendation to be made keeping in mind the area of expertise required and managerial style of the decision makers. Discussion on different presentation elements like body language, voice and tone of the presentor. | ||
Unit-1 |
Teaching Hours:30 |
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Function-Cost-Worth Analysis
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Explain the F-C-W analysis and how it is useful. Define the terms Value Index, Value Gap and discuss its relevance in VM | ||
Unit-1 |
Teaching Hours:30 |
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Cost Analysis & Life Cycle Cost
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Basis of cost analysis mentioning the difference in approach for | ||
Unit-1 |
Teaching Hours:30 |
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Evaluation Phase
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Train the participant with the knowledge of the evaluation phase and the techniques available to evaluate the ideas identified in the creative phase. Elimination steps like elimination of nonsence, group similar ideas discussed. Introduce paired comparision and decision matrix. | ||
Unit-1 |
Teaching Hours:30 |
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FAST Diagram
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Introduce the logical connection of the functions and make the participants understand the how - why- when logic. Using this logic, explain FAST diagram construction. Describe different types of FAST diagrams and their use. Explain different elements of FAST diagrams. Explain how FAST diagrams are useful in proceeding to the next phase of Job Plan. | ||
Unit-1 |
Teaching Hours:30 |
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Implementation Plan
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Factors to be considered in developing the idea with respect to the implementation plan. The gaps to be avoided in developing the same. Promoting the concept of selecting a champion for ensuring implementation. | ||
Unit-1 |
Teaching Hours:30 |
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VE Definition Overview and History
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This session is to provide the history of the Value methodology, introduce the concept of the value methodology, its origin and its evolvement with time. Introduce the works and concepts people like L.D. Miles, Charles Bytheway etc. Define value and introduce different types of value. Also introduce different terms in the VM including VA, VE, Function worth etc. | ||
Unit-1 |
Teaching Hours:30 |
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Creativity
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Focus on the fact that all creativity must be based upon the prioritized functions from the Function Phase of the VE Job Plan. Discuss the nature of creativity and the common creative tools. Discuss a few creative tools and their rules especially brainstorming. Idea recording is discussed. | ||
Unit-1 |
Teaching Hours:30 |
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Team Dynamics and Behavior
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Discuss the different behavioral traits like personal styles, styles of innovative thinking, styles of communication, etc. Explain how these styles affect the teamwork and coordination. Describe how it is important for the leader to know the team behavior to keep them motivated to achieve the optimum participation from all the members. Discuss optimization of group discussions, selection of an effective team, team size and intervention techniques | ||
Unit-1 |
Teaching Hours:30 |
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Development Phase
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Emphasize the importance of developing of alternatives to be considered for implementation by the decision makers. | ||
Unit-1 |
Teaching Hours:30 |
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VE Job Plan
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Unit-1 |
Teaching Hours:30 |
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Function Analyis 2
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Different types of functions: Basic, Required Secondary,Unwanted, Design Objectives, All the Time, and One time, are defined. Discussion on topics like how to find the basic function, how to define all functions of a project taking the advantage of the cross functional team. Uses of functions and how function enhances creativity are discussed
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Text Books And Reference Books: Course material is developed as per the SAVE International syllabus for Module 1 workshop of Value Methodology. It will be supplemented with techniques and team exercises tailored to the student audience. The following books from SAVE international are referred:
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Essential Reading / Recommended Reading
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Evaluation Pattern
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MCN482 - INTERNSHIP: INDUSTRY EXPOSURE (2018 Batch) | ||
Total Teaching Hours for Semester:300 |
No of Lecture Hours/Week:30 |
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Max Marks:50 |
Credits:2 |
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Course Objectives/Course Description |
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The industry exposure is an extension of class room learning. The area of choosing an industry for exposure will be based on the curriculum. |
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Course Outcome |
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The students get an understanding of the industry scene, that is grounded in reality rather than mere theorizing. |
Unit-1 |
Teaching Hours:300 |
Internship Report
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Every student is expected to work in the organization under a mentor for a duration of 10 weeks and keep the guide informed about the same through a weekly report. A comprehensive internship report has to be submitted after the completion of the internship which will be the basis for a viva. | |
Text Books And Reference Books: NA | |
Essential Reading / Recommended Reading NA | |
Evaluation Pattern Department Level Assessment | |
MCN483 - COMPREHENSIVE VIVA VOCE (2018 Batch) | |
Total Teaching Hours for Semester:60 |
No of Lecture Hours/Week:4 |
Max Marks:100 |
Credits:4 |
Course Objectives/Course Description |
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Course Outcome |
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To understand what people want and need in order to help them create and use media to get more done, do things better and live more fulfilling lives |
Unit-1 |
Teaching Hours:12 |
Introduction to Media Psychology
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Unit-2 |
Teaching Hours:12 |
Theoretical issues in media research and its contribution to media psychology
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Unit-3 |
Teaching Hours:12 |
Neuropsychology and Media
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Unit-4 |
Teaching Hours:12 |
Developmental issues in Media Psychology
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Unit-5 |
Teaching Hours:12 |
The Social Psychology of the media
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Unit-6 |
Teaching Hours:12 |
Psychological Effects and Influence of Media
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Text Books And Reference Books:
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Essential Reading / Recommended Reading
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Evaluation Pattern CIA 1 - 20 marks CIA 2 Mid Sem - 50 Marks CIA 3 - 20 marks Endsem - 100 marks |