CHRIST (Deemed to University), Bangalore

DEPARTMENT OF media-studies

arts-and-humanities

Syllabus for
Master of Arts (Media and Communication Studies)
Academic Year  (2019)

 
1 Semester - 2019 - Batch
Course Code
Course
Type
Hours Per
Week
Credits
Marks
MCN111 CRITICAL THINKING - 2 2 50
MCN112 ELEMENTS OF WRITING - 2 2 50
MCN113 THEATRE IN PRACTICE - 2 2 50
MCN131 COMMUNICATION AND MEDIA THEORIES - 4 4 100
MCN132 RESEARCH METHODOLOGY - 4 4 100
MCN133 DESIGNING PRINCIPLES AND VISUAL CULTURE - 4 4 100
MCN134 CONTEMPORARY INDIA - 4 4 100
MCN151 PHOTOGRAPHY AND GRAPHIC DESIGN - 4 2 50
MCN152 DIGITAL AUDIO PRODUCTION - 2 2 50
2 Semester - 2019 - Batch
Course Code
Course
Type
Hours Per
Week
Credits
Marks
MAIS291 INTERNATIONAL ORGANIZATION - 4 4 100
MCN211 RESEARCH TOOLS AND APPLICATIONS - 4 2 50
MCN231 MEDIA CRITICISM - 4 4 100
MCN232 DEVELOPMENT COMMUNICATION - 4 4 100
MCN233 CROSS CULTURAL COMMUNICATION - 4 4 100
MCN234 POPULAR CULTURES - 4 4 100
MCN241A FILM STUDIES (FICTIONAL NARRATIVE) - 2 2 50
MCN241B FILM STUDIES (NON- FICTIONAL NARRATIVE) - 2 2 50
MCN251 DIGITAL VIDEO PRODUCTION - 2 2 50
MCN281 INTERNSHIP - I - 36 2 50
MCN291 ECOLOGICAL DISCOURSES - 4 4 100
MSA291 CORPORATE SOCIAL RESPONSIBILITY - 4 4 100
3 Semester - 2018 - Batch
Course Code
Course
Type
Hours Per
Week
Credits
Marks
MCN331 JOURNALISM - HISTORY, ISSUES AND DEBATES - 4 4 100
MCN332 MULTIMEDIA REPORTING AND EDITING - 4 4 100
MCN333 CYBER CULTURE - 4 4 100
MCN334 DATA JOURNALISM - 4 4 100
MCN335 IMAGINEERING - 4 4 100
MCN336 INTEGRATED MARKETING COMMUNICATION - 4 4 100
MCN337 ADVERTISING PLATFORMS - 4 4 100
MCN338 COPYWRITING - 4 4 100
MCN351 DIGITAL STORYTELLING - 2 2 100
MCN352 MOBILE JOURNALISM - 2 2 50
MCN353 MEDIA MANAGEMENT - 2 2 50
MCN355 DIGITAL ADVERTISING - 2 2 50
MCN356 ORGANISATIONAL STRUCTURE AND BEHAVIOUR - 2 2 100
MCN357 EVENT MANAGEMENT - 2 2 50
MCN381 DISSERTATION - 2 4 100
MCN382 INTERNSHIP - SOCIAL DEVELOPMENT SECTOR - 36 2 50
4 Semester - 2018 - Batch
Course Code
Course
Type
Hours Per
Week
Credits
Marks
MCN431 PHOTO AND DOCUMENTARY JOURNALISM - 4 4 100
MCN432 INTERPRETATIVE JOURNALISM - POLITICS, SCIENCE, HEALTH, BUSINESS, SPORTS, ECOLOGY AND ENTERTAINMENT, LIFESTYLE - 4 4 100
MCN433 LAW, ETHICS AND JOURNALISM - 4 4 100
MCN435 MEDIA PSYCHOLOGY - 4 4 100
MCN436 CORPORATE AND MEDIA LAW - 4 4 100
MCN437 CORPORATE COMMUNICATIONS AND PUBLIC RELATIONS - 4 4 100
MCN451 DEVELOPMENT JOURNALISM - 4 4 100
MCN452 ENTREPRENEURSHIP - 2 2 50
MCN455 CORPORATE SOCIAL RESPONSIBILITY - 2 2 50
MCN481 VALUE MANAGEMENT - 30 2 50
MCN482 INTERNSHIP: INDUSTRY EXPOSURE - 30 2 50
MCN483 COMPREHENSIVE VIVA VOCE - 4 4 100
    

        

        

    

Introduction to Program:
The MA in Media and Communication Studies programme with Specialisation in Multimedia Journalism programme gives a generic orientation in the domain of Media Studies to the student in the I year and leads to advertising and corporate communications specific courses in the II year. The programme ensures that the student gains key skill sets, advanced disciplinary knowledge, and the attitudinal orientation for media practice and media studies. Internships, live projects, field visits, workshops, etc. will be ensured to widen the student's learning.
Assesment Pattern

Rubrics for each course's evaluation will be shared with the student.

Examination And Assesments

The programme adopts a variety of evaluation mechanisms that include regular exams, live domonstrations, portfolio submissions, viva voce, etc.

Introduction to Program:
The MA in Media and Communication Studies programme with Specialisation in Multimedia Journalism programme gives a generic orientation in the domain of Media Studies to the student in the I year and leads to advertising and corporate communications specific courses in the II year. The programme ensures that the student gains key skill sets, advanced disciplinary knowledge, and the attitudinal orientation for media practice and media studies. Internships, live projects, field visits, workshops, etc. will be ensured to widen the student's learning.
Assesment Pattern

Rubrics for each course's evaluation will be shared with the student.

Examination And Assesments

The programme adopts a variety of evaluation mechanisms that include regular exams, live domonstrations, portfolio submissions, viva voce, etc.

Introduction to Program:
The MA in Media and Communication Studies programme with Specialisation in Multimedia Journalism programme gives a generic orientation in the domain of Media Studies to the student in the I year and leads to advertising and corporate communications specific courses in the II year. The programme ensures that the student gains key skill sets, advanced disciplinary knowledge, and the attitudinal orientation for media practice and media studies. Internships, live projects, field visits, workshops, etc. will be ensured to widen the student's learning.
Assesment Pattern

Rubrics for each course's evaluation will be shared with the student.

Examination And Assesments

The programme adopts a variety of evaluation mechanisms that include regular exams, live domonstrations, portfolio submissions, viva voce, etc.

MCN111 - CRITICAL THINKING (2019 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:2
Max Marks:50
Credits:2

Course Objectives/Course Description

 

Critical Thinking is the process by which you will develop and support your beliefs, and evaluate the strength of arguments made by others in real life situations.

Course Outcome

        Analyse issues with context and subject sensitivity

        Practice ethics of sharing ideas

        Apply logical reasoning

        Think critically and respond

Make decisions with clarity

Unit-1
Teaching Hours:6
Introduction
 

What is Thinking?

      Debating Mind-Body Duality

      Making sense of Experience and Memory

      Process of Thinking

 Types of Thinking:

      Creative Thinking

      Analytical Thinking

      Convergent Thinking

      Divergent Thinking

      Abstract Thinking

      Sequential Thinking

      Holistic Thinking

Critical Thinking

Unit-2
Teaching Hours:6
Logic, Inductive and Deductive Reasoning Reasoning Errors:
 

      Reasoning by Analogy

      Cause-Effect Reasoning

      False Cause

      Slippery Slope

      Attacking the Person instead of the Argument

      Appealing to Tradition

      Stereotyping

      Generalising

      Power of Narratives and Persuasion

      Separating fact from fiction

      Separating opinion from reality

      Seeking Evidence

Identifying Relevance

Unit-3
Teaching Hours:6
Ethics in Argumentation:
 

      Pre-positioning humanity over logical responses

      Researched articulation

      Listening to the other

      Openness to alternate opinions

Admittance of limitations

Unit-4
Teaching Hours:6
Method of Argumentation:
 

      Arousing Interest

      Refuting oppositional points of view

      Giving Evidence

      Urging the audience to take the same stance

Ending with a punch

Unit-5
Teaching Hours:6
Practice of Critical Thinking through group discussions and debates
 

At least five relevant assignments addressing critical thinking skills will be ensured. The teacher’s role ought to be one of a supportive guide who gives consistent and constructive feedback.

Text Books And Reference Books:

Ruth Matthews and Jo Lally (2010). The thinking teacher’s tool kit, Continuum International Publishing Group.

Bowell, T., & Kemp, G. (2002). Critical thinking: A concise guide. London: Routledge.

Cottrell, S. (2011). Critical thinking skills: Developing effective analysis and argument. Basingstoke, Hampshire: Palgrave Macmillan.

Curtler, H. M. (2004). Ethical argument: Critical thinking in ethics. New York: Oxford University Press.

Walton, D. N. (2013). Methods of argumentation. New York, NY: Cambridge University Press.

Essential Reading / Recommended Reading

Hunter, D. A. (2012). A Practical Guide to Critical Thinking. Delhi: Wiley India Pvt. Ltd.

Swatridge, C. (2014). The Oxford Guide to Effective Argument & Critical Thinking. Oxford: Oxford University Press.

Evaluation Pattern

CIA 1 Marks 20

 

Students should submit an analytical report of an issue (to be decided by the teacher). Proper background research should be done before writing the report and citations are a must.

 

CIA 2 Marks 50

 

Students should do critical analyses of media content. This has to be done on a weekly basis for over a period of four to five weeks.

 

CIA 3 Marks 20

 

Debate - Students are to be divided into groups and topics will be given for the debate. The assessment would be made on the basis of logic, construction of arguments, counter-arguments and questioning the opposition based on the premise.

MCN112 - ELEMENTS OF WRITING (2019 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:2
Max Marks:50
Credits:2

Course Objectives/Course Description

 

This course recognises the relevance and importance of writing in the changing landscape of information dissemination by media institutions today that may be news pieces or creative pieces/opinions. Competition and a ‘difficult to please audience’ have made the work of a media communicator difficult. Negotiating this space requires thought and skill and this course is an attempt at that.

Course Outcome

Students will be able to do the following:

  • Apply writing as a thinking process
  • Demonstrate ability to write meaningful paragraphs
  • Practice coherence in writing
  • Use quotes, and references effectively
  • Employ persuasive, descriptive and narrative modes
  •  Employ medium-specific writing

Unit-1
Teaching Hours:4
Understanding Writing as Thinking
 
  • Metacognition
  • Self-reflective awareness of one’s writing
  • Metacognitive possibilities of regulating one’s writing in responding to the purpose, context, audience and the process
Unit-2
Teaching Hours:4
Avoiding Common Errors
 
  • Spellings
  • Prepositions
  • Punctuations
  • Tenses
  • Usages
  • Syntax
Unit-3
Teaching Hours:4
Effective Incorporation of Plural Ideas
 

Referencing

Paraphrasing

Using Quotes

Unit-4
Teaching Hours:4
The Pre-writing Process
 
  • Collecting thoughts, raw material;
  • Different forms of Brainstorming
  • Choosing Style
Unit-5
Teaching Hours:4
Paragraph Writing
 
  • Topic Sentence
  • Supporting statements
  • Signposting
  • Making an essay out of paragraphs
Unit-6
Teaching Hours:4
Types of Writing
 
  • Descriptive
  • Narrative
  • Persuasive
Unit-7
Teaching Hours:6
Writing across media
 
  • News Media: News Report, Feature Story.
  • Advertising: Copy for Print, Billboard, TV medium.
  • Public Relations: Brochures, Press Release. 
  • Online Writing: Blog, Twitter, Meme.
Text Books And Reference Books:

Feature writing for journalists - Wheeler, Sharon.

Writing argument: a rhetoric with readings- Ramage, John D; Bean, John C; Johnson, June.

Evaluation Pattern

Students will maintain a writing collective representing the spectrum of styles learnt in the course of the 30 hours. The same will be evaluated on the following parameters as shown in the rubric below.

Adherence to the structure and format; Organisation and presentation of ideas; Aptness of issue and topic chosen as befits the audience and context as instructed by the teacher; Grammar/language/spellings; Deadline.

MCN113 - THEATRE IN PRACTICE (2019 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:2
Max Marks:50
Credits:2

Course Objectives/Course Description

 

This paper is a continuation of adult learning process  for theatre - where individuals discover the various aspects involved in putting up a proscenium play based on personal initative. Students get involved in a participatory teaching-learning process related to identified topic. 

Course Outcome

Individual confidence level goes up and group dynamics helps the students to work together

Unit-1
Teaching Hours:5
PERSONAL ORIENTATION
 

Personal orientation, the theatre experience, understanding, likes, dislikes and and area of specialization to be explored. Watching a play, identification of prepared/new script towards “play specific learning”

Unit-2
Teaching Hours:5
GROUP WORK
 

Stage positions and group compostions.  Scheduling and  identification of roles and responsibilites for the chosen play. Question and Answer sessions and decisions on identified departments of the theatre – direction, stage management, lights, sound, sets and props, costumes, marketing, auditorium.

Unit-3
Teaching Hours:5
THE INVISIBLE THEATRE
 

View-point of script/script-writer/director/team. Summary and graph of the chosen play. Understanding the need and importance of each scene and maintaining of tempo  through all departments.

Unit-4
Teaching Hours:5
THE VISIBLE THEATRE
 

Actors , Lights, Sound, Stage positions, Sets and Props, Entries and Exits

Unit-5
Teaching Hours:10
Practicals
 

Production related areas of exploration

  1. Direction
  2. Acting
  3. Stage Management
  4. Lights
  5. Sound
  6. Props
  7. Sets
  8. Costumes
  9. Marketing
  10. Work-in-progress performance
Text Books And Reference Books:

A Phaidon Theatre Manual (Series) – Phaidon Press Ltd, Londo

Essential Reading / Recommended Reading

Directing Drama – by  John Miles Brown – Publishers – Peter Owen Ltd, London

The secrets of Word of Mouth Marketing – George Silverman – Amacom Publications, American Management Association, New York.

Evaluation Pattern

CIA Assessment: Individual Performance of Character Sketches

ESE Evaluation: Proscenium Theatre performance in teams

MCN131 - COMMUNICATION AND MEDIA THEORIES (2019 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:100
Credits:4

Course Objectives/Course Description

 

Communication and Media Theories course enables the student to appreciate the theories that have been evolved over the last century in the domain in order to explain the various phenomena in communication and media field.

The main objective of the course is to provide a theortical ground for research in the field of communication and media studies.

Course Outcome

  1. Will be able to have a thorough understanding of the concept of communication
  2. Will be able to appreciate the process of communication
  3. Will be able to have an understanding of various theories in the domain of communication and media
  4. Will be able to apply the theories in the research proposal at the end of the course

Unit-1
Teaching Hours:12
Introduction to Communication
 

Communication and its process

Components of communication

Barriers to communication

Communication patterns- one way and two way, one-to-one, one to many, many to many

Types of communication- verbal and oral, written and non-verbal 

Mass Media- Characteristics, Features and Impact of Print, Cinema, Radio, Television and New Media 

Unit-2
Teaching Hours:10
Communication models
 

Linear models-Aristotle, Laswell, Shannon-Weaver, Berlo, DeFleur, Gerbner

Interactive models- Westley-McLean, Osgood-Schramm, Newcomb 

Transactional models-Barnlund 

Unit-3
Teaching Hours:13
Behaviourist theories
 

Social-Psychological approach

Propaganda- powerful Effects theory

 

Limited Effects theory-two-step flow

Audience-centred approach-Cultivation theory, Agenda Setting theory, Media Dependency theory, Uses and Gratification theory

Unit-4
Teaching Hours:15
Critical and Cultural theories
 

Marxist approach

       Gramsci- Hegemony

       Habermas- Public sphere

       Barthes- Myths/Semiotics

       Derrida- Media Temporalities

       Foucault- Power/Knowledge

       Hall- Representation

       Williams- Culture

       Consumer Society of Baudrillard

       Chomsky- Media manufactured consent

Unit-5
Teaching Hours:10
Other approaches
 

Normative Press theories

McLuhan- Medium is the message

Network Society of Castells

Van Dijk’s Social aspects of new media 

Text Books And Reference Books:

       Wood. Julia. T. Communication theories in action: An introduction. London: Wadsworth Publishing Company. 1997.

       Baran,Stanley S and Dennis K Davis. Mass Communication Theory: Foundations, Ferment and Future. Singapore: Thomson Wadsworth, 2007.

 

Essential Reading / Recommended Reading

       Barthes, Roland. Mythologies. New York: Hill & Long, 2012.

       Adorno, Theodore W. The Culture Industries. London: Routledge, 2010.

       McLuhan, Marshall and Quentin Fiore. Medium is the message. New York: Penguin Books, 2001.

       McQuail, Denis: Mass Communication theory (III ed.). New Delhi: Sage Publication,2004.

Evaluation Pattern

CIA 1- 20 marks

CIA 2- 50 marks

CIA 3- 20 marks

End Semester Exam- 100 marks

Attendance 10 marks

MCN132 - RESEARCH METHODOLOGY (2019 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:100
Credits:4

Course Objectives/Course Description

 

The course 'Research Methodology' is to enable the media students to:

1) Understand some basic concepts of research and its methodologies  

2) Identify appropriate research topics

3) Select and define appropriate research problem and parameters

4) Prepare a project proposal (to undertake a project)

 

Course Outcome

By the completion of this course the student will be able to:

  • 1. Apply a range of quantitative and / or qualitative research techniques to contemporary problems / issues

  • 2. Understand and apply research approaches, techniques and strategies in the appropriate manner.

  • 3. Demonstrate knowledge and understanding of data analysis and interpretation in relation to the research process

  • 4. Conceptualise the research process

  • 5. Develop necessary critical thinking skills in order to evaluate different research approaches utilised in the service industries

Unit-1
Teaching Hours:5
An Introduction to Inquiry
 

Human inquiry and scientific inquiry - The foundations of social science - Social science paradigms - Logic systems - The link between theory and research - The ethics and politics of social research.

 

Unit-2
Teaching Hours:5
Introduction to Communication Research
 

History of communication research - Phases and stages of communication research - Basic building blocks in conducting communication research (Identifying research problem, variables, formulating hypothesis, review of literature, writing an abstract)    - Research design - Writing a research proposal

Unit-3
Teaching Hours:20
Quantitative Research
 

Conceptualisation and operationalisation - The logic of sampling - Survey research - Experiments - Quantitative text analysis- The basics of quantitative data analysis - Inferential statistics in quantitative data analysis

Unit-4
Teaching Hours:20
Qualitative Research
 

Participant observation - Qualitative interviewing - Social text analysis - Qualitative data analysis

Unit-5
Teaching Hours:10
Technology for research Work
 

Software used for writing Bibliography, Quantitative and Qualitative Data Analysis, How to write reports with our gramatical error with the help of software.

Unit-5
Teaching Hours:10
Writing and Presenting Research Work
 

Synopsis- Synopsis - Dissertation -Research paper - Oral presentation - Poster presentation - Technology for research work

Text Books And Reference Books:

Bryman, A. (2008). Social research methods. Oxford: Oxford University Press.

Potter, S. (2006). Doing postgraduate research. Milton Keynes, U.K.: Open University in association with SAGE Publications.

VanderStoep, S. W., & Johnson, D. D. (2009). Research Methods for Everyday Life: Blending Qualitative and Quantitative A. John Wiley & Sons.

Waller, V., Farquharson, K., & Dempsey, D. (2016). Qualitative social research: Contemporary methods for the digital age. Los Angeles: SAGE.

Wimmer, R. D., & Dominick, J. R. (2000). Mass media research: An introduction. Belmont, CA: Wadsworth Pub.

Essential Reading / Recommended Reading


1) Research Methodology - Concepts and Cases, Dr. Deepak Chawla & Dr. Neena Sondhi, 2nd edition, 2016.

2) Research Methodology A Handbook Revised and Enlarged Edition, R.P. Misra,2016.

3) Research Methodology : Methods and Techniques,  C.R. Kothari & Gaurav Garg, 3rd edition.

Evaluation Pattern

CIA 1: 20 Marks

Unit 1-3

  • Written assessment
  • Quiz
  • Presentations
  • Charts
  • Critical Reading Skills: Article Analysis(Identify assumptions, thesis, theoretical framework, and/or research methods in a single paper), Course Text Book Analysis(Using reviews and study of authors, look behind the book to determine point of view, strengths, and weaknesses), Journal Article Comparision(Using reviews and study of authors, look behind the book to determine point of view, strengths, and weaknesses), Media Analysis(Compare coverage of a controversial issue in current newspapers and media. What perspectives and biases are present?), Reference Analysis(What purpose does each reference in a single paper serve to support the argument?), Review Analysis(Compare reviews of a major work to understand the scholarly review process and the new perspectives for which a work may be supported or criticized).

 

CIA 2: Midsem Examination (50 Marks)

  • Written Examination (Conducted in the department)

CIA 3: 20 Marks

  •       Writing a research proposal for the topic given/identified by the students(Topic relavance, Tense used, research problem, methodology, purpose of study)

 

MCN133 - DESIGNING PRINCIPLES AND VISUAL CULTURE (2019 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:100
Credits:4

Course Objectives/Course Description

 

Design Principles and Elements is focused on providing you with a design language through familiarity with the essential concepts and principles underlying all good design. The course encourages you to experiment with different forms and different elements. The course is an essential introduction to later studies in design and aims to help you develop creative methods of thinking and a critical approach to your own work. The practice of design combines both independent and collaborative work and this course requires you to use both methods of design development. The subject is introduced to learn the principles of graphic design and understand the process of conceptualization and visualization of idea in graphic form. It also helps to understand the fundamental knowledge in Indian and western aesthetics studies. It introduces the basic applications of designing principles in the day today life and industry.

Course Outcome

To understand the fundamental knowledge in Indian and western aesthetics studies.

To introduce the basic applications of designing principles in the day today life and industry.

To know the evolving visual communication system in and around our society

 

You will develop the following program learning outcomes:

  • Evaluate your own work, ideas and concepts, including self, peer and industry critique.

Upon successful completion of this course, you should have an understanding of:

  • Develop of creative concepts.
  • Evaluate designs against the essential principles and elements of good design.
  • Formulate and communicate an aesthetic judgement of forms in a variety of communicative modes including digital.
  • Outline critique of own and peer’s work.
  • Develop a creative concept from a project topic.
  • Contribution to peer discussions of your own and other’s concepts
  • Plan, organise and manage concept development process to multimedia stage.

Unit-1
Teaching Hours:10
Introduction Art and Design
 

 

  • Important Concepts and Definitions

  • Human understanding art

  • Introduction to Graphic Design

  • Art and Production

  • Comparison of Arts

  • Visual Images

  • Typography and its applications

Unit-1
Teaching Hours:10
Introduction to AAesthetics
 
  • The two sides of aesthetics such as eastern and western are discussed in class room. Students are more involved in the development of the concept through research and presentations.

  • Introduction to aesthetics: Indian Understanding of Aesthetics - Western Understanding of Aesthetics - Idea of Beauty in West and East - Concept of Rasa (Navarasa) - Aesthetic Experience - Aesthetic Attitude  - Aesthetic Judgment - Significance of Aesthetics in day today life Aesthetics in Day today life - Aesthetics in Media

Unit-2
Teaching Hours:20
Elements and Principles of Design
 

It has two major parts: designing elements and designing principles

Familiar with various elements and principles used in design for enhancing the quality of production

  • Elements of Design: Points - Lines - Space – Perspective – Atmospheric perspective - movement – Texture - Colour

  • Principles of Design:  Figure/Ground – Balance – Gestalt – Emphasis - Proportion – Rhythm – Unity

  • Painting and colour: Meaning of colour, Colour Principles, Understanding colour in different Medium

  • Process of Design:  Visual Thinking and Creativity in design, -  Functions of design

  • Designing fundamentals in publications: Layout designs - Design Analysis in Newspaper, Advertisement, Photography and Film -Package Designing

Unit-3
Teaching Hours:10
Infographics
 
  • What Are Infographics: The Science of visualization - Why Infographics Work for business.

  • Visualizing how things work and are connected : Process - Hierarchy - Relationships

  • Visualizing Who, when, And where : Personality - Chronology - Geography

  • Creating infographics:

  • Infographic prep work - purpose - the Art of observation

  • Processing your ideas - recording your thoughts -  Info Synthesis

  • Designing your infographics

Unit-4
Teaching Hours:10
Visual Culture
 

Visual culture is purely a practical exposure to the visually dominated world around us.

Also to get an understanding of how visual plays a role in our day to day life

  • Concept of Visual and Culture

  • Importance of Visual Culture in Media studies

  • Theories in Cultural Studies

  • Visual culture and media - Fine Art – Photography – Film – Television - New Media

Unit-5
Teaching Hours:10
Design for Professional Areas
 
  • Design for Information

  • Design for Persuasion

  • Design for Education

  • Design for Administration

Text Books And Reference Books:
  1. Arthur, Asa Berger. Media Analysis Techniques. New Delhi: Sage Publications, 1976.

  2. Berger John. Ways of Seeing. London: BBC,1972

  3. Berger, Arthur Asa. Media Analysis Techniques. San Francisco: Sage Publication, 2005.

  4. Gillian, Rose. Visual Methodologies. New Delhi: Sage Publications, 2001

Essential Reading / Recommended Reading
  1. Howells, Richard. Visual Culture. Cambridge: Polity Press, 2005.

  2. Mirzoeff, F. An Introduction to Visual Culture, London: Routledge.

  3. Peter Bridgewater. An Introduction to Graphic Design.New Jersey: Chartwell Books. 1987.

  4. Russell, N Baird. The Graphic Communication. London: Holt Rinehart and Winston. 1987

  5. Tony Thwaites and Lloyd Davis. Introducing Cultural and Meida Studies. London: Paalgrave, 2002.

  6. Walker, John. Visual Culture. New York: Manchester University Press. 1997

  7. Wendell, C, Crow. Communication Graphics. New Jersey: Prentice Hall. 1986
Evaluation Pattern

CIA 1, CIA 2 and CIA 3 totally adding up to 45 marks. (Attendance will carry the rest- 5 marks)

The ESE will be conducted by the Department and will be evaluated out of 50 marks.

CIA I: Consists of multiple assignments (Written Assignments and Practical) – 10 marks

Assessment 1: Interview an artist (30 marks)

Assessment 2: Group Discussion and Presentation on Indian and Western Aesthetics (15 marks)

Assessment 3: Presentation on Art Movements based on any online journal (20 marks)

CIA II- Mid-semester exam – 25 marks

CIA III CIA 3- Projects, and Presentations,  - 10 marks

Assessment 1: Newspaper/Magazine/Advertisement analysis (20)

Assessment 2: Shadow Play/… based on a theme -  (25 marks)

Assessment 3: Product Design (25 marks)

 

MCN134 - CONTEMPORARY INDIA (2019 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:100
Credits:4

Course Objectives/Course Description

 

To introduce students to the contemporary discourse on nationalism, caste, religion, secularism, development. and its roots. The syllabus also introduces studentsto international issues with respect to Indian context.

Course Outcome

 

  • Realise the complexity in understanding the idea of India

  • Identify the historical roots of contemporary socio-political and cultural practice
  • Exercise Indian citizenship with awareness

Unit-1
Teaching Hours:12
India: Nation, Nationalism and the Nation-State
 

 

  • Introduction: Historical Sociology and the Study of Nation and Nationalism in India by G Aloysius (from Nationalism without a Nation in India)

  • Whose Imagined Community? by Partha Chatterjee (from Empire and nation)

  • Have You Passed the Nationalism Test? By Shiv Visvanathan (Extract from OPEN, 25 March 2016)

  • Why India Survives by Ramachandra Guha (Epilogue, from India After Gandhi)

Unit-2
Teaching Hours:10
Key Events
 

Indian Independence, Partition, Emergency, Indo-Pak and Indo-china Wars, Anti-Sikh Riots, Mandal Commission, LPG, Entry of Cable Television, Babri Masjid Demolition, Gujarat Riots

 

  • A History of Events by Ramachandra Guha (India After Gandhi)

  • Timeline by Nivedita Menon (Power and Contestation)

  • A Genealogy of the 1990s by Nivedita Menon (Power and Contestation)

Unit-3
Teaching Hours:10
Key Politicians and Political Thinkers
 

Jyotirao Phule, Mahatma Gandhi, Jawaharlal Nehru, Jayaprakash Narayan, Bhima Rao Ambedkar, EVR Periyar, A K Ramanujan etc.

 

  • Debating Democracy: Jayaprakash Narayan versus Jawaharlal Nehru By Ramachandra Guha (Democrats and Dissenters)

  • Final Encounter: The Politics of the Assassination of Gandhi by Ashis Nandy (Debating Gandhi)

  • The Inner Grammar Of Dissent Lives by KS Chalam (Outlook, 12 Dec 2016)

  • Excerpts from Bunch of Thoughts by Golwalkar

Unit-4
Teaching Hours:10
Key Debates:Secularism and Religion, Caste and Reservation, Language and Ethnicity
 

 

  • Reflections on the Category of Secularism in India: Gandhi, Ambedkar, and the Ethics of Communal Representation, c. 1931 / Shabnum Tejani 45 (The Crisis of Secularism in India)

  • Siting Secularism in the Uniform Civil Code: A “Riddle Wrapped Inside an Enigma”? / Upendra Baxi (The Crisis of Secularism in India)

  • One Hundred years of Tamil Nationalism by A Mangai  (What the Nation Really Needs to Know)

Unit-5
Teaching Hours:10
Key Debates: Gender, Rights, Development and Environment
 

 

  • Women Feed the World by Vandana Shiva (Who Really Feeds the World)

  • Culture, Voice and Development: A Primer for the Unsuspecting by Ashis Nandy (Bonfire of Creeds)

  • Without Fear or Favour - Ashis Nandy in Conversation with Shuddhabrata Sengupta (SARAI Reader 08 - FEAR)

Unit-6
Teaching Hours:8
India in the World:
 

 

  • Globalisation I: Accumulation by Dispossession by Nivedita Menon (Power and Contestation)

  • India in the World by Nivedita Menon (Power and Contestation)

Text Books And Reference Books:

Guha, R. (2008). India after Gandhi: The history of the world's largest democracy. India: Picador.

Menon, N., & Nigam, A. (2008). Power and contestation: India since 1989. Himayatnagar, Hyderabad: Orient Longman Private.

Essential Reading / Recommended Reading

 

  • Aloysius, G. (2010). Nationalism without a nation in India. Delhi: Oxford University Press.

  • Azad, R., Nair, J., Singh, M., & Roy, M. S. (2016). What the nation really needs to know: The JNU nationalism lectures. India: HarperCollins.

  •  

  • Narula, M. (2010). Fear. Delhi: Centre for the Study of Developing Societies.

  • Needham, A. D., & Rajan, R. S. (2009). The crisis of secularism in India. New Delhi: Permanent Black.

  • Raghuramaraju, A. (2010). Debating Gandhi:. New Delhi: Oxford University Press.

  • Shiva, V. (2016). Who Really Feeds the World? London: Zed Books.

  • Chatterjee, P. (2010). Empire and nation: Essential writings, 1985-2005. Ranikhet: Permanent Black.

  • Guha, R. (2016). Democrats and dissenters. Gurgaon, Haryana: Allen Lane by Penguin Random House India.

Evaluation Pattern

 

CIA I: Component I: Snap Quiz component II: Written Test 

Mid Sem: Regular exam wherein 5 out of 7 questions need to be answered, with each carrying a maximum of 10 marks.

CIA III: Presentation

 

End Sem: 100 marks

MCN151 - PHOTOGRAPHY AND GRAPHIC DESIGN (2019 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:50
Credits:2

Course Objectives/Course Description

 

This course introduces the students in the aesthetic of photography and in graphic design.Students will get a good exposure in DSLR camera usages and will get a wide knowledge in design applications for Print and Electronic Media and offers them an opportunity to understand the user interface and its uses. 

Course Outcome

Photography: This paper gives an opportunity to acquire knowledge to with any camera ,Basics of any digital camera will be learnt,Lighting techniques, composition and aesthetic skills taught will be applied in various other inter-related assignments like that of video production.

Graphic Design: Demonstrate proficiency in a range of computer graphics technology, including bitmap image editing, vector graphics, page layout, web design.Demonstrate understanding of different printing technologies and pre-press processes.Differentiate between vector and bitmap graphics, and effectively use each to the best effect.Generate content for different print platforms and also design and publish content for different media platforms.

Unit-1
Teaching Hours:10
INTRODUCTION TO CAMERA & GRAPHIC DESIGN
 

Parts of Camera,Holding a camera,Shutter,ISO,Aperture,Introduction and  history of Graphic Design Design Essentials,Principles of Design,Color Theory,Typography,Usages of Visuals in Design,Psychology of sight,Visual Communication Theory Design and Visualizing Understanding Color,Graphics in Action (Practical component)

Lens properties and applications,Page layout Designing, Introduction to Logo Designing, Designing a Marketing Collateral/Stationary Design, Importance of Image editing and Restoration Techniques.

Unit-2
Teaching Hours:10
PROPERTIES OF LIGHT AND INTRODUCTION TO IMAGE EDITING
 

White Balance , Getting the right color,Bitmap and Vector effects,Activity on World cloud,Mind mapping

Introduction to Image Editing, 

Introduction to Interface,

Opening files,

Working with Bitmap images and vector Graphics,

Using the tools,

Using the Layers panel,

Using the Painting tools,

Selecting color

Understanding the Selection tools

Adding & Subtracting selection

Cropping & re sizing images

Merging layer.s

Flatten image.

 

Understanding the Gray scale,High and Low Key image,Metering, Understanding Layer techniques

Layer masking,Typeface,Measurement of typeface anatomy,

Clipping masks

Understanding and using layer blending modes

Using adjustment layers

 

Graphic in Action, Usage of reflector and lights Understanding Restoration techniques

Cleaning up an image with spot healing, cloning and healing

Using the patch tool

Red eye removal

Unit-3
Teaching Hours:10
PHOOTSHOOT AND INTRODUCTION TO DESIGN ELEMENTS
 

Outdoor photoshoot ,Understanding paths

About paths

Types of paths

Using the pen tool

Drawing curved paths

Using the pen tool to select images precisely

Combining multiple images

Adding Text

Using layer styles

 

Indoor photo-shoot,Retouching techniques,Adjusting the contrast,Improving the look of the image,Using the dodge, burn and sponge tools,Softening skin,Removing blemishes,Converting color to b/w.Creating Greeting Card and Poster Designing

 

Gene re of photography,Essence of Portraiture photography, General Introduction and working with Inkscape Designing tool::

Software tour - Designing a Poster and marketing Collateral s using inkscape

 

Portraitist with and without lights,Using photographs in a motivational poster,Using a template to create a two-page newsletter,Software tour - Designing a Poster and marketing Collateral using inkscape

Unit-4
Teaching Hours:10
COMPOSITION
 

News Photography, Aesthetic Photography,General Introduction and working with Inks cape Designing tool::

Software tour - Designing a Poster and marketing Collateral using inkscape

Composition and Davince rule, and outdoor shoot, Introduction to Designing Tools -Illustrator ::Understanding the workspace,Working with the Tools panel,Working with panels,Changing the view of the artwork,Using the Navigator panel

 

Photography principle Symmetry,Balance,Perspective Dynamic and leading line. Logo Designing,Setting up the document,Using the basic shape tools,Filling with color,Aligning objects,Grouping objects,Transforming objects,Using Pathfinder commands,Compound paths,Using 3D extrude,Adding Gradient fill 

Unit-5
Teaching Hours:10
CREATIVE PHOTOGRAPHY
 
  • Creative/concept photography

  • Issue based photo essay

  • Photo story-field study

  • Learning from nature and architecture in photography

Lab record: Group assignment-Develop a photo-story, theme based, at least 5 pictures

Unit-6
Teaching Hours:10
SOFTWARE APPLICATION AND ETHICS
 

Introduction Digital Illustration,Icon design,Introduction and importance of Digital Illustration,Using the pencil tool,Using Mesh tool,Symbols,Understanding Gradient,Clipping mask.

Using Graphic tablets for design and composition,Magazine page layout design,book design,understanding a marketing collateral design.

Creating a three-panel brochure for a student business Advertisement and poster  Designing with using existing references.

Photo story filed study,Stationary design and menu card design with existing live example.

Text Books And Reference Books:

1. Adobe Photoshop CS6 – Classroom in a Book – Adobe Press

2. Adobe Photoshop CS6 Bible

3. Carolyn M. Connally, PageMaker 7, The Complete Reference

4. Ted Alspach, PageMaker 7 for Windows – Visual Quickstart Guide

5. The Digital Photography book, Scott Kelby

6. On Photograpy, Susan Sontag

 

7. The art of Photography, Bruce Barnbaum

Essential Reading / Recommended Reading

1. Adobe Photoshop CS6 – Classroom in a Book – Adobe Press

2. Adobe Photoshop CS6 Bible

3. Carolyn M. Connally, PageMaker 7, The Complete Reference

4. Ted Alspach, PageMaker 7 for Windows – Visual Quickstart Guide

5. The Digital Photography book, Scott Kelby

6. On Photograpy, Susan Sontag

7. The art of Photography, Bruce Barnbaum

Evaluation Pattern

COMPONENTS 

ASSIGNMETS/WORK

MARKS %

CIA 1

Composition exercise,Creating Word cloud for a campaign and a   creative Image Manipulation Info graphics

5

CIA 2 

 Submission in Exposure Triangle, Lighting portrait

Phase 1: Five (minimum) Illustrated Icons for an applications (or) creating a Landscape illustration.

Phase 2 :  Designing a public awareness poster   (or) Designing a Poster for an Event.

10

CIA 3 

 Photography Exhibition and Creating Logo and brochure design

10

END SEMESTER  SUBMISSION

Portfolio Submission of best photography and with Marketing collateral Design

20

ATTENDENCE

_

5

TOTAL

50

MCN152 - DIGITAL AUDIO PRODUCTION (2019 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:2
Max Marks:50
Credits:2

Course Objectives/Course Description

 

This course entails usages of digital technologies to record, manipulate and produce audio for a variety of media, such as film, television, video games and radio.And also student will be learning different application for producing  all stages of audio production relating to sound produced and synchronized with moving picture,Music Production, sound design, effects, Foley, ADR, sound editing, audio mixing, etc

Course Outcome

1.Demonstrate knowledge about the basic principles of the art and science of sound production and design.

2.Employ field sound recording, foley, ADR, sound effects gathering, scoring, digital audio editing and mixing.

3.Produce programs for radio.

Unit-1
Teaching Hours:10
INTRODUCTION TO AUDIO PRODUCTION
 

Introduction to Audio

Identifying the Characteristics of Sound

The Elements of Communication

Communication,Stimulus&medium

What is Sound and how it works.

Wave Front and Wave Theory.

Types of Waves

Wave Graphs and its motions

Amplitude/Loudness/ Volume/Gain

Frequency

Wavelength

Speed of Sound

 Phase

Comb filter or Combing

Types of reflection in surface.

Absorption of Sound

Refraction of Sound

Diffraction of Sound

Loudspeaker Sound Contours

Frequency perception and the Human Ear and wave types

Different types of wave tones.

Difference between musical sound and noise

Fundamental Frequency and Harmonics

Timbre and Pitch

Cents and Octave.

Attack,Decay, Sustain,Release,Sustain Release

Understanding The Human Ear and Hearing

An Ear Training

Pink noise, White Noise

Unit-2
Teaching Hours:5
AUDIO EQUIPMENT, PROCESSORS AND CABLES
 

Understanding Frequency balance

Understanding Compressor and Limiters.

Understanding Noise Gates.

Defining EQs and its characteristic

 Understanding the effects Reverbs,Delay,Echo,Chorus,Flanger,Phaser

Unit-3
Teaching Hours:5
STUDIO PROTOCOLS
 

Understanding Studio Protocols

Vocal booth,gobos,control rooms

Understanding Audio equipments and processors.

Understanding Audio Cables and interconnections

Understanding grounding and pathbay

Unit-4
Teaching Hours:5
INTRODUCTION TO MUSIC THEORY
 

Introduction to Music Theory,Tones semi tones,sharps,flats,scales etc..

Key signature major and minor scales and chords

Understanding musical notations

Beats and Rythems,bars in music

Understanding Different types of Instruments Sections

Understanding Music Laws and its characteristic.

Royalty and copy rights in Music

 

Unit-5
Teaching Hours:5
MIXING, MULTI TRACKING AND MICROPHONES
 

Introduction to Tapes and Muti tracking

Understanding Analog tape Recorders and its properties.

Understanding Microphone and miking techniques

Types of microphone ,polar patterns,usages

Phantom power,Diaphragm

Tips for Audio Recording

Introduction to MIDI Vsts

Need fro midi,Hardware connections,Setting up midi

Understanding Velocity and running status

Sequencing different tracks and arranging using MIDI VSTS

Learning what is Music Show,Role of Radio Jockey,Radio Scheduling and Automation,Understating different types of production process in audio industry

Understanding Mixing for Radio and TV Commercials,Mixing Music and music for film.

Introduction of scripting for Audio, Understanding Radio scripts,Practical exposure  in studio Using Audio production applications- Recording, Mixing and mastering

Text Books And Reference Books:
  1. The Recording Engineer's Handbook 3rd Edition by Bobby Owsinski

  2. The Mixing Engineer's Handbook 3rd Edition by Bobby Owsinski

  3. The Mastering Engineer's Handbook 3rd Edition by Bobby Owsinski

Essential Reading / Recommended Reading
  1. Art of Digital Audio Third Edition

  2. Audio Production and Critical Listening Technical Ear Training

  3. Audio Production Worktext Sixth Edition Concepts Techniques and Equipment

Evaluation Pattern

COMPONENTS 

ASSIGNMETS/WORK

MARKS %

COMPULSARY WEEKLY SUBMISSION

CAMPUS NEWS FOR RADIO DECIBEL

25

END SEMESTER SUBMISSION

Module 1 - (Phase 1 Assignments) : Radio Production

Module 2- (Phase 2 Assignments) : Sequencing and Mixing

Module 3 -(Phase 3 Assignments) : Song Production

 

5

5

10

 

ATTENDENCE

_

5

TOTAL

50

MAIS291 - INTERNATIONAL ORGANIZATION (2019 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:100
Credits:4

Course Objectives/Course Description

 

The goal of this course is to help the students develop a theoretical understanding of international organizations (IOs) and the global problems they attempt to address. Upon completion of the course, students should be able to articulate the leading explanations within political science for why IOs exist, controversies surrounding IOs in the context of international relations theory, why they are thought to help solve global problems, and the major challenges IOs face in meeting their objectives.

Unit 1 is designed to give an introduction to the conceptual and theoretical aspects of International Organization.

Unit 2 discusses the historical evolution of international organizations

Unit 3 designed to familiarize students with the structure of United Nations.

Unit 4 focuses on the record of United Nations

 

Unit 5 isdesigned to teach about the global financial institutions

Course Outcome

By the end of the course, it is hoped that the students will

  • Demonstrate theoretical and analytical aptitude to studying and analyzing International Organizations
  • Develop an understanding of the relationship between International Organizations, Globalization and Global Governance
  • Develop a thorough understanding of the role and significance of International Organizations and their significance in global governance
  • Demonstrate the skills to analyze the nature and implications of the increasing tendency of cooperation and competition among key International Organizations

Unit-1
Teaching Hours:15
Introduction
 

Definition, Characteristics and Classification of international organizations, Theories of International Organizations

Unit-2
Teaching Hours:10
HISTORICAL PROGRESSION OF IO'S
 

Origins of International Institutions; Treaty of Westphalia, Congress of Vienna, League of Nations, Evolution of Bretton wood Institutions.

 

Unit-3
Teaching Hours:10
UNITED NATIONS INSTITUTIONS
 

United Nations, Principle structures of United Nations, Reform of United Nation.

Unit-4
Teaching Hours:10
Regional Organizations: Beyond the Nation-State
 

EU, BRICS, SCO, GCC, SAARC ASEAN, BIMSTEC.

Unit-5
Teaching Hours:8
Foreign Aid and Development
 

Politics of Foreign Aid and Development by International Financial Institutions, WTO: Issues and Reforms.

Unit-6
Teaching Hours:7
FUTURE OF GLOBAL GOVERNANCE
 

Issues of Global Governance: Peace and Security, Human Rights, Environment. Role of Non- State Actors. Challenges to global governance- Legitimacy, Accountability, Effectiveness

Text Books And Reference Books:

1. Margaret Karns and Karen Mingst, International Organizations: The Politics and Process of Global Governance. Boulder: Lynne Reinner Publishers. 2009

2. Clive Archer, International Organizations, 3rd edn.London.Routledge.2011

3. Michael Barnett and Martha Finnemore, Rules for the World: International Organizations in Global Politics. Ithaca: Cornell UP. 2004

4. Paul Kennedy, The Parliament of Man: The Past, Present, and Future of the United Nations. Toronto: Harper Collins. 2006

5. Thomas D. Zweifel, International Organizations and Democracy: Accountability, Politics, and Power, Lynne Rienner Publishers.2006.

6. Inis Claude Jr. From Swords into Ploughshares: The Problems and Progress of International Organization, 4th edn, New York Random House.

7. Thomas G Weiss and Sam Daws (eds) The Oxford Handbook on the United Nations, New York, Oxford University Press.2007.

Essential Reading / Recommended Reading

1. Margaret Karns and Karen Mingst, International Organizations: The Politics and Process of Global Governance. Boulder: Lynne Reinner Publishers. 2009

2. Clive Archer, International Organizations, 3rd edn.London.Routledge.2011

3. Michael Barnett and Martha Finnemore, Rules for the World: International Organizations in Global Politics. Ithaca: Cornell UP. 2004

4. Paul Kennedy, The Parliament of Man: The Past, Present, and Future of the United Nations. Toronto: Harper Collins. 2006

5. Thomas D. Zweifel, International Organizations and Democracy: Accountability, Politics, and Power, Lynne Rienner Publishers.2006.

6. Inis Claude Jr. From Swords into Ploughshares: The Problems and Progress of International Organization, 4th edn, New York Random House.

7. Thomas G Weiss and Sam Daws (eds) The Oxford Handbook on the United Nations, New York, Oxford University Press.2007.

Evaluation Pattern

SCHEME OF VALUATION

1.     CIA I – Class Test / Assignment / Presentation – 10%

2.     CIA II – Mid Semester Examination – 25%

3.     CIA III – Research Topic – 10%

4.     Attendance – 05%

5.     End Semester Examination – 50% 

MCN211 - RESEARCH TOOLS AND APPLICATIONS (2019 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:50
Credits:2

Course Objectives/Course Description

 

The ability to formulate a question, find the data relevant to your question, analyze those data, and present your findings are skills that you benefit your professional and personal life.

Course Outcome

  • assess critically the following methods: literature study, case study, structured surveys, interviews, focus groups, participatory approaches, narrative analysis, cost-benefit analysis, scenario methodology and technology foresight.

  • critically assess research methods pertinent to technology innovation research.

Unit-1
Teaching Hours:10
Statistics for Research
 

introduction about statistical software. Tools and its purpose

Unit-2
Teaching Hours:20
Data/resource Management
 

Research methods and data collecting methods, Quantitative, Qualitative, Content Analysis and how to quantify the data, Coding and Tabulation, Non-Statistical Methods (Descriptive and Historical)

 

Data/resource Management

  • Zotero

  • Google Scholar

  • JSTOR

  • EBSCO Host

  • Mendeley

  • Evernote

  • Springer(Science)

 

Unit-3
Teaching Hours:15
Quantitative Research Tools
 

Designing research tool, Pilot study, Standardizing the tool, Data Interpretation-Existing data, Utilizing census reports, Interpolation and Extrapolation.

 

Quantitative Research Tools:

  • Microsoft Excel

  • Atlas-ti

  • SPSS-t-test, one tail and two tailed, Z-test, Correlation

  • ANOVA, Factor analysis, controlled tests.

 

Unit-4
Teaching Hours:15
Qualitative Research Tools
 

NVivo: Qualitative data analysis

 

Text Books And Reference Books:

Patten, Mildred L. 2004. Understanding research methods: An overview of the essentials. 4th ed.

Glendale, CA: Pyrczak Publishing. 170p. ISBN 1884585523 (pbk.) 5th ed.: 183p. ISBN 1884585647

Simon, Julian Lincoln. 2003. Basic research methods in social science: The art of empirical

investigation. New Brunswick, NJ: Transaction Publishers. [Reprint of previous 2nd edition, 1978,

entitled Basic research methods in social sciences: The art of empirical investigation.] 558p. ISBN:

0765805308.

 

Yates, Simeon J. 2004. Doing social science research. London, UK: Sage Publications: Open

University. 293p. ISBN 0761967974 

Essential Reading / Recommended Reading

Patten, Mildred L. 2004. Understanding research methods: An overview of the essentials. 4th ed.

Glendale, CA: Pyrczak Publishing. 170p. ISBN 1884585523 (pbk.) 5th ed.: 183p. ISBN 1884585647

 

Simon, Julian Lincoln. 2003. Basic research methods in social science: The art of empirical

investigation. New Brunswick, NJ: Transaction Publishers. [Reprint of previous 2nd edition, 1978,

entitled Basic research methods in social sciences: The art of empirical investigation.] 558p. ISBN:

0765805308.

 

Yates, Simeon J. 2004. Doing social science research. London, UK: Sage Publications: Open

University. 293p. ISBN 0761967974 

Evaluation Pattern

Questionnaire Design - 10 Marks

 

Questionanaire Validation - 10 Marks

 

Data Collection - 30 Marks

 

Data Analysis - 30 Marks

 

Interpreation & Presentation - 20 Marks

 

MCN231 - MEDIA CRITICISM (2019 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:100
Credits:4

Course Objectives/Course Description

 

The course is about critical analysis of research in news and other media determinants. The purpose of this course is to foster critical thinking and promote skills for assessing and conducting original critical examination and research, either as an academic or as a professional in the field. Students should be able to read an article or watch a program and critique it using multiple media perspectives and be able to discuss it rationally and clearly. It is not a course in literary, internet or film criticism, although we will discuss books and movies if they impact on mass media. 

Course Outcome

  • Identify the communication techniques employed by media producers

  • Utilize the lexicon of terms used to describe those techniques

  • Evaluate critically the aesthetics of media productions

       4. Students transform into a discerning audience

       5. Students in every sense become true media literates

       6. Students develop a thorough understanding of research pertaining to media content.

 

 

Unit-1
Teaching Hours:15
Essence of criticism
 
  • What is criticism?

  • Why is criticism needed?

  • Critic as a guide

  • Critic’s responsibilities

  • Critic’s values

Unit-2
Teaching Hours:15
Approaches
 
  • Marxist

  • Technical

  • Psychoanalysis

  • Sociological

  • Empiricist or Feminist

Unit-3
Teaching Hours:15
Case study
 
  • Do Bigha Zameen - Marxist Analysis

  • Dreams - Akira Kurosava - Psychoanalysis, Technical

  • Matrix or Batman - Technical Analysis

  • Fidji ad - Psychoanalytic approach

  • News hour analysis - Empiricist Analysis

  • Charulata - Feminist Analysis

Unit-4
Teaching Hours:15
Critical Readings
 
  • A Comparative Analysis of Jamieoliver.com and Nigella.com by Jessica Marsden, Sheffield Hallam University

  • Homer Simpson: An economic analysis https://www.youtube.com/watch?v=9D420SOmL6U

  • The Simpsons - Ruth Teer-Tomaselli - Agenda: Empowering Women for Gender Equity, No. 22, Families in Question (1994), pp. 52-56

  • USING THE SIMPSONS TO IMPROVE ECONOMIC INSTRUCTION THROUGH POLICY ANALYSIS

  • Mark T. Gillis, Joshua Hall - The American Economist, Vol. 55, No. 1 (Spring 2010), pp. 84-92

  • A Study in Sherlock: Revisiting the Relationship between Sherlock Holmes and Dr. John Watson- Rebecca McLaughlin

Text Books And Reference Books:

Studying Media : Problems of Theory and Method

by Corner, John.

Media literacy

 

by Potter, W. James.

Essential Reading / Recommended Reading

Critical Condition : feminism at the turn of the century

 

by Gubar, Susan.

Evaluation Pattern

CIA 1 – Submission - 20 Marks

CIA 2 – Mid - Semester Exam – 50 marks

CIA 3 – Presentation – 20 Marks

ESE – 100 Marks

 

 

MCN232 - DEVELOPMENT COMMUNICATION (2019 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:100
Credits:4

Course Objectives/Course Description

 

1. To introduce students to the concept of development communication.

2. To expose students to strategies adopted in the development communication process.

Course Outcome

1. Ability to analyse the strategies adopted in development communication.

2.To identify relevant platforms for development communication process.

Unit-1
Teaching Hours:10
Concept of Development
 

The meaning of development - First world, second world and third world - Models of development - Development issues and critique of development - The concept of sustainable development

Unit-2
Teaching Hours:10
Development Communication - Introduction
 

A brief  history of development communication - The value - added of development communication in programs and projects - Key issues about (development) communication - Understanding the scope and uses of development communication

Unit-3
Teaching Hours:15
Theory and Practice of Development Communication
 

Key terminologies - Development and communication an overview - A different take on development communication applications.

Unit-4
Teaching Hours:15
Methodological Framework and Applications
 

Principles and methodology fundamentals of the four phase framework - Communication based assessment

 

Communication strategy design - Implementing the communication programme - Communication for monitoring and evaluation

Unit-5
Teaching Hours:10
Different media for social change and case studies
 

Community media  -   folk media, street theatre, newspaper, radio, TV and new media

Case Studies:

India's Farmers Go Online

Blogging in Iran

Can the Chinese Find Social Purpose in a Facebook application?

 

 

Text Books And Reference Books:

 

  1. Mathur, Kanwar B. (1994): Communication for Development and Social Change  New Delhi, Allied Publications

  2. Melkote, Srinivas R, Steeves, H. Leslie. (2015): Communication for Development : theory and practice for empowerment and social justice, New Delhi:Sage,
  3.  Narula, Uma.(1994): Development Communication: Theory and Practice New Delhi, Har-Anand

Essential Reading / Recommended Reading

 

  1. Gauba O.P (2014): An Introduction to Political Theory (7th Edition), India,     Macmillam Publishers

  2. Paolo Mefalopulos.(2008): Development Communication Sourcebook - Broadening the Boundaries of Communication, Washington DC, The World Bank

Evaluation Pattern

      CIA 1 – Submission - 20 Marks

CIA 2 – Mid - Semester Exam – 50 marks

CIA 3 – Presentation – 20 Marks

ESE – 100 Marks

 

 

 

MCN233 - CROSS CULTURAL COMMUNICATION (2019 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:100
Credits:4

Course Objectives/Course Description

 

The aim of the course is to offer students the opportunitiy to understand, explore and appreciate the nature of human diversity and globalization by providing a direct international experience in a virtual collaborative learning environment with students.

Course Outcome

1.Identify and explain basic theories of human interaction within multi-cultural environments.

2. Apply basic principles of communication within various cultural settings.

 

3. Identify and explain the specific culturally oriented communication needs of a variety of marginal or sub-cultural groups

4. Apply principles of human communication in cross-cultural settings.

Unit-1
Teaching Hours:10
Introduction
 

Definitions and a basic understanding of the cross-culture communication, Features of cross-cultural communication. Definition of Inter-cultural communication, features of inter-cultural communication. Differences between cross culture and intercultural communication. Cultural schema theory. Cultural values.

 

 

Unit-2
Teaching Hours:10
models
 

Dimensions & Models for Cultural Analysis- Popular models of cross cultural communication. Theories of human behaviour -Behaviorism, Social learning theory, Social exchange theory, Social penetration theory, Attribution theory.

Unit-3
Teaching Hours:10
context
 

Context, Situation, & Action Chains- Culture, Technology, workforce and environment

-Countering oppression through inclusion.

Reading: Communicating across cultural barriers- NJ Adler

Unit-4
Teaching Hours:10
Cultural and Identity
 

Culture & Identity- Educational attainment, Geographical locations, ethnicity. Geographical Locations Ethnicity, Subculture.

 

 

 

 

Popular culture

 

Unit-5
Teaching Hours:10
Case studies
 

Intercultural Relations & Globalizatio, Initiating Dialogue, Building bridges across cultures,
Tolerance. Communal celebrations, Global Citizens (Case Study Work)

 

 

 

 

 

 

 

 

 

 

Unit-6
Teaching Hours:10
Global Identity
 

Global Identity: Communicating with a Cross-Cultural Audience.
Community identity and nature of self, Communicating with a Cross-Cultural Audience, Barriers to intercultural relations- Ethnocentris. Becoming Ethical Intercultural Communicators

Reading: Cross-cultural conflict by Kevin Avruch (UNESCO EOLSS(Encyclopedia of life support support systems) Sample Chapter)

 

 

 

Text Books And Reference Books:

Introduction to Cross-Cultural Communication- William B. Gudykunst and Carmen M. Lee

Essential Reading / Recommended Reading

Cross-Cultural Communication Theories-Gerry Philipsen

Evaluation Pattern

CIA 1-10

CIA 2-25

CIA 3- 10

END SEMESTER -50

TOTAL -100

MCN234 - POPULAR CULTURES (2019 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:100
Credits:4

Course Objectives/Course Description

 

This course introduces the student to some of the contemporary popular culture dynamics which influence the public, and prompts them to avoid commonsenscial traps and critique them from a socio-politically informed perspectives.

Course Outcome

 

  • Identify the operation of popular culture

  • Take note of the tools and mechanics of popular culture

  • Use Popular Culture tools

  • Apply knowledge of popular culture to critique contemporary events

  • Employ popular culture sensitivity in different media contexts

Unit-1
Teaching Hours:10
What is Popular Culture?
 

 

Unit-2
Teaching Hours:10
Indian Popular Cinema
 

 

  • Popular Cinema and the Culture of Indian Politics by Vinay Lal and Ashis Nandy

  • Opiate of the Masses, by Ziya Us Salam (Excerpt from The Frontline, October 18, 2013)

  • Structure and Form in Indian Popular Film Narrative M.K. Raghavendra

Unit-3
Teaching Hours:10
Television and Popular Culture
 

 

 

  • Breaking News , Indian style: Politics, Democracy and Indian News Television by Nalin Metha

  • Emancipation or anchored individualism? Women and TV soaps in India by Shehina Fazal

Unit-4
Teaching Hours:10
Music-Dance- Fashions
 

 

 

  • Private Music: Individualism, Authenticity, and Genre Boundaries in Bombay Music Industry by Peter Kevetko

  • Indian Popular Culture and its “others”: Bollywood dance and anti-nautch in twenty first century global India by Anna Morcom

Unit-5
Teaching Hours:20
Other Popular culture Spaces
 

 

  • Why Are You Laughing? by Seth Stephens-Davidowitz (excerpt from NYTimes dated May 14, 2016)

  • Advertising in a globalised India by Lynne Ciochetto

  • India goes to the Blogs: Cyberspace, Identity, Community by Pramod K. Nayar

  • The Discreet Charm of Indian Street-food by Bhaskar Mukhopadhyay

  • Opiate of the Masses or None in a Billion Trying to unravel the Indian Sporting Mystery by Boria Majumdar

Text Books And Reference Books:

 

Essential Reading / Recommended Reading

Storey, J. (2012). Cultural theory and popular culture: An introduction. Harlow: Pearson.

Evaluation Pattern

CIA I: Produce five memes on any given topic

Mid Sem: Regular exam wherein 5 out of 7 questions need to be answered, with each carrying a maximum of 10 marks.

CIA III: Pick any approved popular cultural phenomena and critique it

 

End Sem: Regular exam wherein 5 out of 7 questions need to be answered, with each carrying a maximum of 20 marks.

MCN241A - FILM STUDIES (FICTIONAL NARRATIVE) (2019 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:2
Max Marks:50
Credits:2

Course Objectives/Course Description

 

The course focuses on helping the participants to analyse and appreciate cinema by understanding its distinct language, its narrative complexity. Through various examples from Indian and

world cinema, the course will explain how cinema as a visual medium, engages with us in constructing meaning.

  • To become an active viewer of cinema, developing one’s own informed perspective through personal engagement with films using analytical tools and techniques

  • To help students to gain theoretical frameworks for Film analysis

 

  • To develop understanding of both international and Indian cinema, History of cinema and the emergence of the various schools and forms.

Course Outcome

 

  • Follow the language of cinema

  • Read the narratives and genres of films

  • Apply film theory

  • Establish link between film history and texts

  • Identify mechanics of representation employed

  • Identify film techniques employed in a text

  • Critique Indian Cinema

Unit-1
Teaching Hours:15
Film History and Language:
 

Mise-en-scene – realism, power of mise-en-scent, aspects of space and time, narrative functions of mise-en-scene,Cinematographic properties

Unit-2
Teaching Hours:15
Theories
 

Film Theories, Representation of Social issues in Indian cinema, critiquing world cinema

Text Books And Reference Books:

Paul Schraeder “Notes on Film Noir” in John Belton ed. Movies and Mass Culture New Brunswick,

New Kersey: Rutgers University Press: 1996 pg.153-170

Robert Stam, "The Cult of the Auteur," "The Americanization of Auteur Theory," "Interrogating

Authorship and Genre," in Film Theory: An Introduction. Massachusetts &Oxford : Blackwell

Publishers: 2000, 83-91 & 123-129.

Richard Dyer “Heavenly Bodies: Film Stars and Society” in Film and Theory: An Anthology

 

Massachusetts, U.S.A & Oxford, U.K: Blackwell Publishers: 2000, 603-617

Essential Reading / Recommended Reading

Andre Bazin, “The Ontology of the Photographic Image” from his book What is Cinema Vol. I

Berekeley, Los Angeles and London: University of California Press: 1967, 9-16

Sergei Eisenstein, “A Dialectic Approach to Film Form” from his book Film Form: Essays in Film

Theory (Edited and Translated by Jay Leyda) San Diego, New York, London: A Harvest/Harcourt

Brace Jovanovich, Publishers: 1977, 45-63

Tom Gunning, "Non-continuity, Continuity, Discontinuity: A theory of Genres in Early Films,"in

Thomas Elsaesser, ed. Early Cinema: Space, Frame, Narrative. London: British Film Institute, 1990,

86-94.

David Bordwell, "Classical Hollywood Cinema: Narrational Principles and Procedures" in Philip

 

Rosen, ed. Narrative, Apparatus, Ideology. New York: Columbia University Press, 1986, 17-34.

Evaluation Pattern

CIA 1 20 Marks

CIA 2 Midsem 50 Marks

CIA 3 20 Marks

End Sem 100 Marks

MCN241B - FILM STUDIES (NON- FICTIONAL NARRATIVE) (2019 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:2
Max Marks:50
Credits:2

Course Objectives/Course Description

 

To present an overview about elements in non-fictional narrative

Course Outcome

 

  • Follow the language of Non-fictions

  • Understanding the importance of the medium

  • Read the narratives and genres of non-fictions

  • Critical analysis of the current documentaries

Unit-1
Teaching Hours:15
Documentary as a medium:
 

 

Evolution of the medium, Definition of documentary, art and film, fiction and non fictions characteristics, thematic analysis and representational politics of documentary, Social and Psychological perspectives, genres of non-fictions, Visual interpretation and influence of documentary

Unit-2
Teaching Hours:15
Aesthetics of documentary
 

 

Organisation of a documentary(Cumulative, Contrastive and developmental) Storytelling techniques and new narratives, Major experiments, technology and documentary, Shaping social realities, funded and independent films, Writing proposal

Text Books And Reference Books:

Directing the documentary, Michael rabiger

Essential Reading / Recommended Reading

Directing the documentary, Michael rabiger

Evaluation Pattern

CIA 1 20 marks

CIA 2 Mid Sem 50 Marks

CIA 3 20 marks

MCN251 - DIGITAL VIDEO PRODUCTION (2019 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:2
Max Marks:50
Credits:2

Course Objectives/Course Description

 

The Course would provide students hands-on skills in planning, scripting and producing studio program mes for television medium.The objective of this course is to help students learn the skills of production and studio management for broadcasting.

Course Outcome

Student can produce CCTV News,Commercials, Short films, documentary ,PSAs etc..

Unit-1
Teaching Hours:5
INTRODUCTION - BROADCAST MEDIA AND MULTIMEDIA
 

Introduction to multimedia,Media Companions ,Media Usages and its power,Production Practice in Broadcast,television and Brief explanation of multi camera production,Video/Animation standers and properties,Frame Rates ,Different types of Video scanning Methods,Basic Audio and Video productions work flow.

Basic Camera Operations,properties and companions-aperture,F-stops,Focus,Depth of field,Aspect Ratio / Pixel and film and grain. Stoyboarding and its usages.

Types of camera; principles of lighting, basic lighting, studio and portable lighting instruments --Practical  About Keying techniques working progress of television productions and planning.

Writing Skill and Scripting process,Process and elements of good writing,Types of Script- Spec Script,Shooting Script,Master Script/ Two-Column Content,,3 Act play and plots.news writing and reporting designing newscast and anchoring.

Unit-2
Teaching Hours:5
INTRODUCTION TO SOUND AND ITS PRODUCTION
 

Introduction to Sound - Transmittion of sound,Types in forms of sound waves ,General Discussion in how sound travel in difference medium -Air,Ground and Light.How Hearing work's for Human ,Different Sound properties  -Frequency,Hertz,Amplitude,Period,Wavelength,Different s between Analog and digital waves.

General Discussion of Different types of channels -Mono,Stereo-2.1,5.1 and Auro 3d Technology.Intro for Microphones ,Different types of Microphones,Capture and Pickup patterns of Mic,Understanding Mic Specifications ,Discussions in Mic placements and its important.

General Discussion in pipe line of Television Audio production and editing,Foley,SFX,General Discussion and techniques in Recording a sound,Synchronizing sound Audio to Video.MIDI Sequencing,arrangement and General Discussion in Music Theory and  how it works in Sequencing the tracks. 

Unit-3
Teaching Hours:10
VIDEO PRODUCTION
 

Video production Pipeline,Pre -production,Production & Post Production,Studio Control Room,Master Control,Set Design lively/3D,Technical Requirement Planning,Script workflow.

Understanding keying, Clothing, texturing material & Lighting concept by shooting lively in studio.

Understanding the usages of camera and working according to the script manuals and story boarding t in studio.

 Practical Understanding of Framing,Rule of third,Basic Camera Shots and Movements.

Basic understanding of Scenes and shots ,Different types of Cuts and Transition that involves in Editing a video.

Showcasing References of  commercials and PSA,Discussion about the tricks and techniques that used in Editing ,l  Brainstorming session for concept freeze for project 

 

Unit-4
Teaching Hours:10
EDITING TECHNIQUES
 

Difference and History  between Linear and non-linear editing, linear editing systems, non-linear editing systems, off-line editing procedures, on-line editing procedures,Discussion of  continuity editing and complexity editing.

Discussion in Industry usages of editing software's and History of How Soft wares evolved,Introduction to Adobe Premier Pro,Brief introduction and interface tour of Premier pro.Various windows, Importing video clip, Organizing clips using bins, creating a rough cut , Time line window tools, Trimming clips. 

Starting a project, removing unused clips from project, naming , finding and deleting items, working with palettes.

Getting source material for a project, connecting video source, preparing for analog and DV capture, recording or replacing timecode (DV only) , capturing clips with & without device control, batch capturing video.

Monitor window and timeline window , editing In and Out points, using markers, editing clips, creating counting leader. Introduction, Transition palette, Creating Transitions, Replacing transitions, Changing transition settings.

Audio processing, adjusting fade and Cross Fade, Fades in timeline, Audio mixer window, Non-linear fades, Muting and swapping channels in a stereo clip, viewing audio clips.

Creating a new title, setting up the title window, rolling and crawling text , graphic object, adding shadow, color, transparency and gradients, using title presets

Video fade control, using keys to superimpose and create composites, superimposing two or more clips, adding a background matte, creating garbage mattes, creating split screens,Moving a clip across the frame , rotating zooming , delaying and distorting, controlling  motion  effects, alpha channel and color options, motion settings.Understanding keyframes, applying and controlling effects, audio effects included with premiere .

Rendering , Rendering Techniques, encore DVD , Export technique, exporting a video, file types, exporting video for WEB, exporting still images , sequences, Batch processing , Printing to videotapes, DI,understanding the color value of edited,footage's Exporting render data to other interluded soft wares

 

 

Text Books And Reference Books:

Adobe Premiere Pro Cs3 Classroom in a book  Adobe Press  by Hardcover

Adobe Premier Pro 2 Bible – Adele Droblas

Bernard Wilkie. (Edt). 2006. Creating Special Effects Fore T.V. and Video, Singapore Focal Press.

Essential Reading / Recommended Reading

Gerald Millerson, (Edt). 2000. Effective Linghting For Video, Singapore Focal Press.

 Gerald Millerson, (Edt).2000. Video Camera Technologies, Singapore Focal Press

 Glyn Alkin. (Edt). 2006. Sound Recording And Reproduction, Singapore Focal Press.

 Millerson, (Edt). 2000. Lighting For Video, Singapore Focal Press.

 Mitch Mitchel, Visual. 2004. Effects & for Film Television. Singapore Focal Press

 Partic Morris, (Edt). 2000. Nonlinear Editing. Singapore Focal Press.

 Peter Ward, (Edt). 2003. T.V Technical Operations, Singapore Focal Press.

 Peter Ward, (Edt). 2005. Studio and Outside Broadcast Camerawork, Singapore Focal Press.

 Robert L Hartwig (Edt), 2004. Basic T.V Technology, Singapore Focal Press.

 Rod Fainweather, (Edt). 2002 Basic Studio Directing, Singapore Focal Press.

 Roger Laycock. 1999. Audio Techniques For Television Production, Singapore Focal Press

 Srivastava, H.O. Broadcast Technology, Gyan Publishing House, 2000.

 Tony Grant, (Edt). 2000. Audio For Single Camera Operation, Singapore Focal Press.

 Volverton, Mike, How to Make documentaries for Video, Radio and Film, Surjeet Publications.

 White, Ted, Broadcast  News Writing, Reporting and Production.

 

Zettle, Herbert, Television Production Handbook, Wadsworth.

Evaluation Pattern

COMPONENTS 

ASSIGNMETS

MARKS %

END SEMESTER EXAMINATION

CCTV/PSA SUBMISSION -END SEMESTER PRACTICAL EXAMINATION.

40

ATTENDENCE

_

10

TOTAL

50

MCN281 - INTERNSHIP - I (2019 Batch)

Total Teaching Hours for Semester:144
No of Lecture Hours/Week:36
Max Marks:50
Credits:2

Course Objectives/Course Description

 

To work in a print organization- newspaper or magazine- or radio or online portal for a duration of 30 days.

Course Outcome

To be able to apply the theoretical and practical learnings in the first semester to real industry work.

Unit-1
Teaching Hours:6
Joining Day Report
 

Students on day one of their Internship should upload onto Moodle the details of the work place along with contact details.

Unit-2
Teaching Hours:30
First Week Report
 

Details of the work done, learnings and any challeges during the first week must be submitted at the end of the week.

Unit-3
Teaching Hours:36
Second Week Report
 

Details of the work done, learnings and any challeges during the first week must be submitted at the end of the week.

Unit-4
Teaching Hours:36
Third Week Report
 

Details of the work done, learnings and any challeges during the first week must be submitted at the end of the week.

Unit-5
Teaching Hours:36
Fourth Week Report
 

Details of the work done, learnings and any challeges during the first week must be submitted at the end of the week.

Unit-6
Teaching Hours:0
Final Report
 

A detailed Report- hard copy- should be submitted in the format prescribed by the coordinator within two weeks after joining the classes.

Text Books And Reference Books:

 NA

Essential Reading / Recommended Reading

NA

Evaluation Pattern

Department Level Assessment

MCN291 - ECOLOGICAL DISCOURSES (2019 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:100
Credits:4

Course Objectives/Course Description

 

Ecology is one of the prime concerns of anybody alive today. However, the Humanities and Social Sciences have not given it due importance. This course is an attempt to highlight the contemporary and ethical significance that Ecology possesses and the need for engaging with it rigorously. Also, the course aims at empowering the Humanities and SocialSciences students to pick up an interdisciplinary understanding of ecology and gain an ecological consciousness.

Course Outcome

 

  • Engage with ecological concerns from a Humanities and Social Sciences perspective

  • Demonstrate interdisciplinary knowledge of Ecology

  • Analyse diverse contexts and concerns of ecology

  • Exercise ecological consciousness

Unit-1
Teaching Hours:10
Introduction to Ecology
 

 

  • Terms and Concepts: Altruism, Ecology, Environment, Biodiversity, Biocentrism, Anthropocentrism, Conservation, Climate Change, Cloning, Food Chain, Carbon FootPrint, Ecosystem, Ecopsychology, Ecofeminism, Ecocriticism, Environmental Ethics, Environmental Philosophy, Gia Theory, Deep Ecology, MOVE, Behavioural Ecology, Genetics, Habitats and Niches, Biomes, Political Ecology, Postmodern Environmentalism, Sustainability, Symbiosis, Environmental Overkill, Eco-Warrior, Social Ecology, Ecotopian Discourse, Ecological Philosophy, Ecological Self, Romanticism, Utilitarianism, Carrying Capacity, Blue Water, Grey Water, Virtual Water, Organic Farming, NGT, FRCA

  • The Ecology of Affluence and the Southern Challenge (Excerpts from Environmentalism: A Global History)

 

This unit is a platform that enables the entrant to pick up key vocabulary, and attain conceptual clarity regarding the discourse of ecology

Unit-2
Teaching Hours:15
The Idea of Nature
 

 

  • Four Frames of Relating to Nature: Nature for Itself, Nature despite People, Nature for People, People and Nature

  • William Cronon's The Trouble with Wilderness; or, Getting Back to the Wrong Nature

  • The Hungry Tide by Amitav Ghosh

  • Excerpts from Nature in the City by Harini Nagendra

 

This unit presents some of the key discourses on nature that circulate both in the popular and in the theoretical domains.

Unit-3
Teaching Hours:15
Ecology: Contexts, Concerns
 

 

  • The Food Crises: Hunger via Corporate-Controlled Trade chapter from Making Peace with the Earth by Vandana Shiva

  • Pollution: Addressing Pollution in Urban Rivers: Lessons from the Vrishabhavathy River in Bengaluru by Priyanka Jamwal and Sharachchandra Lele (excerpts from Transcending Boundaries: Reflecting on Twenty years of Action and research at ATREE)

  • The Madhav Gadgil and Kasturirangan Reports

  • Conservation Conversations E3: Science and Conservation

  • Human-Animal Conflict: Gaur in My Garden by Rita Banerjee

 

This unit presents some of the prime ecological concerns that haunt our lives and a few contexts that are detrimental in deciding the course of our earth’s ecological well-being.

Unit-4
Teaching Hours:10
Limits to Growth
 

 

  • The Great Derangement: Climate Change and the Unthinkable - History (Chapter II)

  • The Hunt - BBC Series

  • How Much should a Person Consume? (excerpts from How much should a person consume?: Thinking through the environment. )

 

This unit highlights how our finite world is plundered with indiscriminate looting and infinite demands.

Unit-5
Teaching Hours:10
Field Visits
 

 

  • A one-day trip to a forest (Excerpts from My Husband and Other Animals to be discussed)

  • Visit to ATREE/ Bhoomi College/ Environment specific-NGO/ Ecologically-stressed area in Bangalore

 

Field visits are to enable the student to gain an experiential sense of biodiversity, forest life, eco initiatives and ecological stress.

Text Books And Reference Books:

Banerji, Rita. (2013) Gaur in my garden. Film.

Callenbach, E. (2008). Ecology: A pocket guide. Berkeley: University of California Press.

Conservation Conversations E3: Science & Conservation. (n.d.). Retrieved April 06, 2017, from http://www.conservationindia.org/videos/conservation-conversations-e3-science-conservation

Ghosh, A. (2016). Great derangement. Place of publication not identified: John Murray  Lt.

Guha, R. (2014). Environmentalism: A global history. London: Penguin Books.

Guha, R. (2006). How much should a person consume?: Thinking through the environment. Delhi: Permanent Black.

Home. (n.d.). Retrieved April 06, 2017, from http://conservationindia.org/

Lenin, J. (2012). My husband and other animals. Chennai: Westland.

Essential Reading / Recommended Reading

Nagendra, H. (2016). Nature in the city: Bengaluru in the past, present, and future. New Delhi, India: Oxford University Press.

Rangarajan, M. (2015). Nature and nation: Essays on environmental history. Ranikhet: Permanent Black in association with Ashoka University.

Shiva, V. (2013). Making peace with the earth: Beyond resource, land and food wars. Auckland Park, South Africa: Jacana Media.

Vincent, P. (n.d.). Carrying Capacity. Encyclopedia of Human Geography. doi:10.4135/9781412952422.n21

Evaluation Pattern

CIA I: ​​Need to submit a report on an approved ecological issue.

Mid Semester: Written test. 5 out of 7 to be answered. Maximum mark per question: 10.

CIA III: Need to make a Pecha Kucha presentation on an approved and researched ecological problem

End Semester: Written test. 5 out of 7 to be answered. Maximum mark per question: 20.

MSA291 - CORPORATE SOCIAL RESPONSIBILITY (2019 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:100
Credits:4

Course Objectives/Course Description

 

Course Description: This course introduces the idea of CSR from a conceptual, historical and theoretical perspective and also addresses the ongoing debates. Detailed analysis of the policies and frameworks related to CSR implementation in India is made considering the employability of CSR professionals.

Course Outcome

at the end of teh course students will be able to:

  • An understanding of the conceptual framework of CSR

  • Knowledge about trends and debates in CSR

  • A thorough knowledge of the existing policies and reporting frameworks to critically examine the CSR strategies and initiatives of various organizations.

Unit-1
Teaching Hours:20
Introduction to CSR
 

1.      CSR: Definition, Concepts, Elements of Social Responsibility

2.      History and Evolution of CSR (International)

3.      History and Evolution of CSR (India)

4.      CSR in Global Context - International Legal Instrument and Guidelines

Unit-2
Teaching Hours:10
Theoretical Foundations of CSR
 

1.      Normative Theories: Corporate Social Performance Theory, Fiduciary Capitalism Theory, Stakeholder Theory, Corporate Citizenship Theory.

2.      Instrumental Theories and Approaches: Maximisation of shareholder value, strategies for competitive advantage and cause-related marketing.

3.      CSR - critique

Unit-3
Teaching Hours:15
Issues and Challenges in CSR
 

1.      CSR and Issues in Economy and Social Development

2.      CSR and Environmental Issues

3.      CSR and  Labour Related Issues

4.      Ethical and Governance Issues related to CSR

5.      Corporate Citizenship and Brand building

Unit-4
Teaching Hours:15
Implementation and Governance of CSR in India
 

1.      Evolution of Indian CSR Framework -Pre Companies Bill 2012

2.      Companies Act 2013

3.      CSR implementation – Agencies, Models & Best practices

4.      Case Studies (Field Exposure /workshop)

Text Books And Reference Books:

Agarwal, S. (2008).Corporate Responsibility in India.New Delhi: Sage.

Crane, A. (ed.). (2008). The Oxford handbook of Corporate Social Responsibility.Oxford Handbooks Online.

Crowther, D., &Guler A. (2008).Corporate Social Responsibility.Ventus Publishing House.

GoI (2011).National Voluntary Guidelines. New Delhi: Ministry of Corporate Affairs.

GoI (2013).Companies Act. New Delhi: Ministry of Corporate Affairs.

Maira, A.(2013). India’s 2% CSR Law.Economic and Political Weekly, 48 (38)

Mele, D., &Garriga, E. (2004).Corporate Responsibility Theories: Mapping the Territory. In Journal of Business Ethics. 51-71. Netherlands: Kluwer Academic Publishers. 

Essential Reading / Recommended Reading

Baxi, C.V &Rupamanjri S R. (2012).Corporate Social Responsibility. New Delhi: Vikas Publishing House.

Bob &Hartsuikar. (2007). Theory of CSR:  Its Evolutionary Path and Road Ahead.Oxford :Blackwell.

Brammer, S., Jackson &Matton. (2012). Corporate Social Responsibility And Institutional Theory: New Perspectives On Private Governance. Socio-Economic Review.3-28.

Burchell, J. (2008). The Corporate Social Responsibility Reader. New York: Routledge.

Mullerat, R. (2010).  International Corporate Social Responsibility: the role of corporations in the economic order of the 21st century. Austin: Aspen Publishers

Prasad, K. (2009).  Corporate Governance. New York: Prentice Hall India.

Rodrigues &Branco. (2007). Positioning Stakeholder Theory within the Debate on Corporate Social Responsibility. Electronic Journal of Business Ethics and OrganisationalStudies.12(1).

Steiner, J. F & Steiner, G. A. (2009).Business, Government and Society (12thed.). New York: McGraw Hill. 

Sundar, P. (2013). Business and community: The Story of Corporate Responsibility in India. New York: Sage

Evaluation Pattern

The evaluation pattern is as follows:

  • Continuous Internal Assessment or CIA constitutes a total of 50 percent. The distribution is as follows
    • CIA I is a 20 marks assignment that contributes to 10% of the final grade
    • CIA II is the 2 hour long 50 mark Mid semester Examination conducted during August/January for 25 % of the final grade 

The pattern for the exam is as follows:

Section A: This section has 1 compulsory question that carries 15 marks

Section B: Attempt any 2 questions out of the 3 options given. Each question carries 20 marks 

    • CIA III also carries 20 marks and is based on an assignment that is set for the course. This contributes to 10% of the final grade
    • Attendance - Attendance carries 5 marks 
  • End Semester Examination (ESE) is conducted at the end of the semester. This is a 3 hour long 100 mark exam that contributes 50% of the final grade for the course. The pattern for the exam is given below:

Section A: Attempt any 5 questions out of the 8 options given. Each question carries 20 marks

MCN331 - JOURNALISM - HISTORY, ISSUES AND DEBATES (2018 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:100
Credits:4

Course Objectives/Course Description

 

The course tries to paint an overview of the field of journalism in India by looking at the historical evolution and the many challenges that confront the field to the present debates on controversial issues out of the practice of journalism.

To give a deep understanding of where we have come from (historical perspective), what are the important issues (challenges) and the raging debates (controversie) in the field of journalism

Course Outcome

1. They will be able to know the history of journalism, with special emphasis on the Indian context

2. They will be able to know about the issues in the field of journalism, how they have emerged and the impact they have on the  profession

3. They will be able acknowledge the critical debates that are raging on issues that impact the practice of journalism

Unit-1
Teaching Hours:16
Historical perspective
 

Beginning of the press in Europe

Status of Fourth Estate

Penny Press in America

British press versus Indian press before independence

Post-Independence- role of the press in India

Post-liberalisation press

Social media as new journalism

Kannada journalism- history and achievements

Unit-2
Teaching Hours:18
Evolution of varied platforms for Journalism
 

Brief historical development of Print

Brief historical development of Radio

Brief historical development of Television

Brief historical development of New Media

Varied platforms for journalism

Journalism today- how these platforms are functioning parallely 

Future of journalism- mobile journalism

Processing and filtering high volume of data efficiently

Writing across multiple platforms

Unit-3
Teaching Hours:10
Issues in Journalism
 

Ethical issues- sensationalism

Inshorts versus long form journalism

English Elitism

Lack of freedom

Corporate ownership of media

Unit-4
Teaching Hours:16
Debates in the field of Journalism
 

Fake news

Paid news

Business of news- pressure of advertisers

TRP as the sole criterion for success

Corporate media

Self censorship and regulation

Social media ethics

Opinion and Exit polls (elections)

Text Books And Reference Books:

Journalism- a critical history by Martin Conboy

History of Indian Journalism by J. Natrajan

Media Ethics: Truth, Fairness and Objectivity and Breaking News- Paranjoy Guha Thakurta

Essential Reading / Recommended Reading

Current challengess to media freedom in India- pdf

Understanding Fake news- Constitutional Rights Foundation- Pdf

Corporate control of media- pdf

Importance of self-regulation of media…-Andrew Puddephatt (UNESCO)

Regulating opinion polling: a deliberative democratic perspective- ANU college of Law (Pdf)

Evaluation Pattern

CIA1- 20 marks

CIA2- 50 marks

CIA3- 20 marks

Attendance- 10 marks

End Semester Exam- 100 marks

MCN332 - MULTIMEDIA REPORTING AND EDITING (2018 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:100
Credits:4

Course Objectives/Course Description

 

There has been an immense change in the way news is collected and disseminated today. Technology has made it mandatory for students to be clued in with the latest advancement in the field of journalism. This course will enable the students to get a grasp of the theory as well as the skill to generate news content for varied platforms using latest technology.

Course Outcome

Ably bring out off-line and on-line news papers that are comprehensive in facts and information and largely neutral in opinions.

Unit-1
Teaching Hours:15
News Reporting
 

Concept of news- features, definitions, elements, news values, kinds of news; News sources- conventional and unconventional, dealing with sources, news gathering techniques; Principles of reporting- respect for deadlines, ethics and legal issues, dealing with sensitive issues, representing minors-differently abled, political correctness while using terms; Functions and responsibilities of a reporter-qualities, qualifications and traits; Techniques of reporting and re-writing; News gathering techniques- interviews, kinds of interviews, principles of interviewing.

Pitfalls and problems in reporting- attribution, off-the-record,    embargo, pool reporting.

Unit-2
Teaching Hours:15
News Writing
 

Writing the news- Lead, Body and Closure; Leads- definitions, functions and relevance of leads, types of leads; News writing structures- Inverted Pyramid, Pyramid, Chronology and Hourglass.

Writing reader worthy copy- accuracy, grammatical correctness, seamless presentation of 5 Ws and 1 H, sharp and focussed news reporting, avoidance of redundancies; Writing different kinds of news reports- Crime,     Courts, Health, Civil Administration, Sports, Culture & Lifestyle, Science & Technology, and Environment.

Unit-3
Teaching Hours:15
News Editing
 

Nature and Need for Editing- Principles of editing, editorial desk, functions of the editorial desk.

Copy-Editing- Preparing the copy for the press, accuracy of facts- checking and re-checking, research, altering tone/stand, style-sheet considerations, vivifications and other filters, editing news-agency copy. Headline Writing- definitions, functions, kinds. Typical newsroom- structure and functions; Design & Page Layout- Typography, graphics, photography, type, layout and design, basic software for design- Quark Express, InDesign, Illustrator and Photoshop

Unit-4
Teaching Hours:15
Introduction to Multimedia Journalism
 

Multimedia Newsroom and the journalists’ changing role, History and platforms of multimedia journalism. Multimedia reporting tools- audio, video, info-graphics, blogs. Telling a story through moving pictures. Shift from writing to pictorial representation. Conceptualising the multimedia story- how to plan a story to incorporate different media platforms, putting all the pieces in one package. Legal and ethical issues- Copyright/Ownership, Privacy, Manipulation of digital images.Taxonomy of terms.

Text Books And Reference Books:

Multimedia Journalism: A Practical Guide-Andy Bull

The Principles of Multimedia Journalism: Packaging Digital News-Jeremy Rue and Richard Koci Hernandez

The Multimedia Journalist: Storytelling for Today's Media Landscape

 Jennifer George-Palilonis

Writing and Reporting News You Can UseTrujillo, Tammy.

Essential Reading / Recommended Reading

Understanding Broadcast JournalismJukes, Stephen; McDonald, Katy; Starkey, Guy.

News Reporting and Editing- Shrivastava K M.

News Reporting and EditingHakemulder, R. Jan; Jonge, Fay Ac De; Singh, P P.

Fundamentals of Reporting and Editing-Saxena, Ambrish Dr.

Evaluation Pattern

CIA I-10 marks

CIA II- Centralised-25 marks

CIA III -10 marks

End-Semester Exams-Centralised-50 marks

Attendance- 5 marks

MCN333 - CYBER CULTURE (2018 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:100
Credits:4

Course Objectives/Course Description

 

This course will explore the ways in which digital technologies have transformed the way we experience our social lives and have shaped the ways in which we connect (and disconnect) with each other and wider society.

The course will explore the ways in which our social spaces, relationships and activities are mediated by and through digital technologies.

The course will be organized through a set of readings chosen to illustrate central topics concerning the cultural and material practices that comprise digital technologies.

Also examine the articulation of  'cyber' and its origins and growth of cybernetics during the last century with development of digital identity and hacktivists.


Course Outcome

Students will be able to engage, and critique the evolving cyber space with regard to social networking sites, privacy, activism and content generation

Unit-1
Teaching Hours:15
Unit I: Introduction
 

??       “What is ‘Cyberculture’?: Digital Culture and Critical Information Theory” by Ronald E. Day

??       Introduction to concepts-cyberspace, internet society, cyber culture.

??       History of cyber culture

??       Internet of things – Definition, architecture and network

  • A very short history of cyberpunk by Marcus Pivato

 

Unit-2
Teaching Hours:15
Unit II: Social Networking Sites
 

??       Social Network Sites: Definition, History, and Scholarship

??       Social media and Capitalism

??       Social Networking: Power to the People by Stefano Bortoli, Paolo Bouquet, and Themis Palpanas

  • Use Of Social Media In India By Preeti Mahajan
Unit-3
Teaching Hours:15
Unit III: User Generated content
 

??       YouTube – community of content producers

??       Youth engagement and Social media platforms

??       Reader as journalists – replacing publisher

??       Corporatisation of social media platforms like twitter and FB

Unit-4
Teaching Hours:15
Unit IV: Digital consequences
 

??       Cyber bullying: incidence, trends and consequences

??       Digital money (Paytm, BHIMA, BitCoin, Cryptocurrency)

??       Download culture and piracy (Partners in crime)

??       Right to Privacy and Indian constitution

  • Surveillance and state-Post-Snowden Internet Policies
Unit-5
Teaching Hours:15
Unit V: Cyber activism
 

??       Net neutrality

??       Knowledge for all – Wikipedia and archive.org

  • Case studies: Arab spring, wiki leaks, paradise papers, Occupy wall street
Text Books And Reference Books:

Cyberculture and New Media by Francisco J. Ricardo

Essential Reading / Recommended Reading

References

 

??       Beckett, Ch. (2008) SuperMedia: Saving Journalism So It Can Save The World.  Malden, MA: Blackwell/Wiley.

??       Briggs, A. and Burke, P. (2002) A Social History of the Media: From Gutenberg to the Internet. Cambridge: Polity.

??       Castells, Manuel. (2009). Communication Power. Oxford University Press

??       Ilana Eleá and Lothar Mikos (2017). Young & Creative:Digital Technologies Empowering Children in Everyday Life, Nordicon: University of Gothenburg.

??       Jenkins, Henry. Convergence Culture: Where Old and New Media Collide. New York: New York University Press, 2008.

??       Karapanagiotis, Nicole. “Cyber Forms, ‘Worshipable Forms’: Hindu Devotional Viewpoints on the Ontology of Cyber-Gods and -Goddesses.” Vol. 17, no. 1, 2013, pp. 57–82., www.jstor.org/stable/24713553.

??       Mayo, Sherry. “The Prelude to the Millennium: The Backstory of Digital Aesthetics.” Vol. 42, no. 1, 2008, pp. 100–115., www.jstor.org/stable/25160269

??       Papacharissi, Z. A. (2010). A Private Sphere: Democracy in a Digital Age. Cambridge: Polity.

Articles:

??        Jajodia Nirmalendu,Krishnaswamy Arvind (2017). A Cashless Society, Cyber Security and the Aam Aadmi. EPW

??       Thorat Shiva (2016). Morality, Illegality and Crime in Download Culture  Sarai Reader

Evaluation Pattern

Continuous internal assessment will test their knowledge and ability to apply their skills in understanding cyber culture. There will be a viva to assess the knowledge assimilation.

MCN334 - DATA JOURNALISM (2018 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:100
Credits:4

Course Objectives/Course Description

 

 

  • To enable the student to understand the functioning of data journalism as a domain

  • To give a foundational knowledge and skill base in data journalism

Course Outcome

Students would be able to produce data journalism stories with a basic sense of data gathering, data filtering, data visualisation.

Unit-1
Teaching Hours:10
Introduction to Data Journalism
 

   

 

  • What is Data Journalism?

  • Dealing with Information Overload

  • Understanding Audience Retention

  • Why and how does Data matter to Journalism?

  • Data Journalism as Mass Data Literacy . Eg: Planetary Earth: The Health of Human Civilisation and the Natural System on Which it Depends (Lancet Report)

Unit-2
Teaching Hours:20
Gathering Data
 
  • Using Right to Information Act

  • Eliminating irrelevant, misleading data sources: Patching, Scraping, Compiling, Cleaning

  • Identifying right sources - govt sources, open sources, hidden sources, …

  • Census data, Lancet data, WHO, UNICEF and alike

  • The cartoon guide to statistics by Larry Gonick

Coding Softwares: HTML & CSS, Javascript (D3.js) & Python

Unit-3
Teaching Hours:20
Data Visualisation
 

 

  • Understanding Data

  • Finding insights in Data

  • Case Studies : Every Hindi Song Sung by Lata Mangeshkar in one Graphic by By Gurman Bhatia and Aparna Alluri (an extract from The Hindustan Times)

Punjab Assembly Elections Result 2017 by Harry Stevens, Gurman Bhatia, Samarth Bansal, Piyush Aggarwal, and Abhinash Jha (an extract from The Hindustan Times)

Unit-4
Teaching Hours:10
Delivering Data
 

 

  • Building News Apps: Github

  • Data Delivery Tools: Tableau, Data Wrapper and Piktochart

  • Making Data Human and an Open Source

  • Delivering Data Stories

Case Studies:

 

  • California Drought Tests History of Endless Growth by Adam Nagourney, Jack Healy and Nelson Shwartz  ( an extract from New York Times)

  • The Obsessively Detailed Map of American Literature’s Most Epic Road Trips by Richard Kreitner (Writer), Steven Melendez (Map) (Extract from Atlas Obscura)

  • Mumbai-Ahmedabad Bullet Train To Cost 70% More Than Highway Budget by Pooja Dantewadia and Nikita Vashisth ( from Fact Checker website)

Text Books And Reference Books:

 

“The Data Journalism Handbook.” The Data Journalism Handbook, datajournalismhandbook.org/.

Essential Reading / Recommended Reading

Dantewadia, Nikita Vashisth & Pooja, et al. “Mumbai-Ahmedabad Bullet Train To Cost 70% More Than Highway Budget.” FactChecker, 11 Oct. 2017, factchecker.in/mumbai-ahmedabad-bullet-train-to-cost-70-more-than-highway-budget/.

Gonick, Larry, and Woollcott Smith. The Cartoon Guide to Statistics. William Morrow, an Imprint of HarperCollins Publishers, 2015.

Nagourney, Adam, et al. “California Drought Tests History of Endless Growth.” The New York Times, The New York Times, 4 Apr. 2015, www.nytimes.com/2015/04/05/us/california-drought-tests-history-of-endless-growth.html?smid=tw-share&_r=0.

“Punjab Election Results: Live Map and Analysis.” Data | Hindustan Times, www.hindustantimes.com/interactives/punjab-election-results-2017-live-data/.

 

Richard Kreitner (writer), Steven Melendez (map). “The Obsessively Detailed Map of American Literature's Most Epic Road Trips.” Atlas Obscura, Atlas Obscura, 19 Oct. 2017, www.atlasobscura.com/articles/the-obsessively-detailed-map-of-american-literatures-most-epic-road-trips?utm_source=facebook.com&utm_medium=atlas-page.

 

 

Evaluation Pattern

CIA I: On Unit I.

MSE: for 50 marks

  • Students shall form teams of three.

  • The team will pitch a Bangalore-specific story idea.

  • After the approval of the teaching facilitator, the team shall gather extensive data

  • Will use statistics tools and softwares to categorise data

  • Will identify multiple story possibilities based on available data

 

CIA III: Shall continue the previous assignment ( MSE), work with the team and compile a data-driven story.


ESE:  Will come up with an individual data-driven story, addressing the specifications given by the teaching facilitator

MCN335 - IMAGINEERING (2018 Batch)

Total Teaching Hours for Semester:3
No of Lecture Hours/Week:4
Max Marks:100
Credits:4

Course Objectives/Course Description

 

For a brand or an organization to be unique in the market, it requires to construct an experience where an element of imagination and detailed inquiry needs to be married together.   The field of Imagineering has given insights into innovation. Imagineering is a combination of imagination and engineering which stimulates creativity. Hence, this course is about Imagineering  and the Imagineer. This course discusses on the theory, concepts, process and design of Imagineering and the skills, roles of an imaginer to create a meaningful experience.  

 

  • To develop an understanding on Imagineering

  • To study the process and model of Imagineering

  • To stimulate an individual to turn to an Imagineer

  • To learn the techniques of creating prototypes

  • To identify the framework to create meaningful stories

 

Course Outcome

  • Define and understand Imagineering

  • Distinguish the different models and process of Imagineering

  • Comprehend the roles and skill required to become a imagineer

  • Imagine and create prototypes

  • Create stories from a product and processes that are meaningful

Unit-1
Teaching Hours:10
Imagineering Definition
 

Imagineering Definition – use of Imagineering in levels -  Focus Shift in Western Economies – Transition to a different economy – From experience economy to an economy of meaning – Conceptual era

Unit-2
Teaching Hours:10
From Target Group to Follow Group
 

Understanding of groups of users in advance – marketing strategy – Positioning – target groups – processing and involvement – role of imagineer - target to follow group – research in new marketing environment – 3 Cs of Imagineering

Unit-3
Teaching Hours:10
From Brand Marketing to Identity Marketing
 

Brands – The need for self-actualization – changed meaning of brand – Role of Imagineer in brand personality, Image and Identity & value creation

Unit-4
Teaching Hours:10
Meaningful experience and innovative business models
 

Left or right hemisphere of the brain – high concept and high touch – meaningful experience – theories about experience – business model – generation and innovation  - imagineers role in innovative business models

Unit-5
Teaching Hours:10
Transforming into an Imagineer
 

Working environment – Position, role and tasks – Imagineers vocabulary – experts and creative teams – Imagineering process

Unit-6
Teaching Hours:10
Imagineers Design methodology - Innovation in operations and processes
 

Design – attention and retention – the attention span – design model of imagineered transformation – the design model – prototyping and communication – design and application of the model

Text Books And Reference Books:
  • Kuiper, G., & Smit, B. (2014). Imagineering: Innovation in the experience economy. Oxfordshire, UK: CABI.

  • Nijs, D. (2014). Imagineering the butterfly effect: Transformation by inspiration. The Hague: Eleven international Publishing.

  • Malmberg, M. (2010). Walt Disney Imagineering: A behind the dreams look at making the magic real. New York: Disney Ed.

Essential Reading / Recommended Reading
  • Dodgson, M. Gann, D. and Salter A. (2008). The management of technological innovation: strategy and practice. Oxford University Press.

  • Gabler, N. (2006). Walt Disney: The triumph of the American imagination. New York: Knopf.

  • Pelt, P. V. (2005). The imagineering workout: Exercises to shape your creative muscles. New York: Disney Editions.

  • Tidd, J., Bessant, J. and Pavitt, K. (2005). Managing Innovation: Integrating technological, market and organizational change. John Wiley and Sons.

Evaluation Pattern

CIA's will be conducted at regular intervals

MCN336 - INTEGRATED MARKETING COMMUNICATION (2018 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:100
Credits:4

Course Objectives/Course Description

 

The course provides a complete overview of advertising and IMC.

The course aims at providing specific knowledge related to the processes involved in IMC.

Course Outcome

Students will be able to interpret and analyse the element involved in Marketing a Brand.

Unit-1
Teaching Hours:15
Integrated Marketing Communication
 

● Introduction to IMC 

● An Integrated Marketing Communications Plan

● IMC Components and foundation- Marketing mix

Unit-2
Teaching Hours:15
Corporate Image and Brand Management
 

● Corporate Image 

● Identifying the desired Image

● Brand logos

● Types of brands

● Case studies

Unit-3
Teaching Hours:15
The IMC planning process
 

● Context of IMC planning 

● Market Segmentation by consumer groups

● Product positioning

● Marketing Communication objectives

Unit-4
Teaching Hours:15
​Advertising Management
 

● Role of advertising in IMC- Advertising Management

● Message Strategy- Advertising Design Messages and Framework

● Media Selection

● Appeals- Advertising Design theory and Appeals

Text Books And Reference Books:

Integrated Advertising, Promotion and Marketing Communications - Kenneth E Clow and Donald E Baack 

Essential Reading / Recommended Reading

Integrated Advertising, Promotion and Marketing Communications - Kenneth E Clow and Donald E Baack 

Evaluation Pattern

CIA 1 20 Marks

CIA 2 Mid Sem 50 Marks

CIA 3 20 Marks

End Sem 100 Marks

MCN337 - ADVERTISING PLATFORMS (2018 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:100
Credits:4

Course Objectives/Course Description

 

Please check the table

 

Course Outcome

Course learning outcomes

       Analyze the expanding environment of media and communication techniques.

       Assess the importance of market segmentation, position and objectives to the development of an advertising and promotion program

     Develop creative strategies for advertising.

        Plan media strategy, scheduling, and vehicle selection

Knowledge:

       Be well-versed in advertising & analytics fundamentals

       Diverse media vehicles for creative brand engagement

 

Skill:

       User-centric focus to drive successful online marketing strategies and campaigns

       Identify consumer habits and preferences in-depth and design the right media experiences

Ability:

       Create a buzz around brands on various media platforms

       Convert ideas into campaigns and advertising

       Execute successful brand strategies and brand management

 

Course Description

This course will analyze dynamics of various advertising platforms from conventional to digital.

The course structure will consist of lectures, guest speakers, and student presentations.

Policies

 

       Attendance: Students shall follow Christ University prescribed attendance regulations given in the student handbook. Students must have a minimum of 85% attendance to be permitted to write the examinations. No student will be allowed to take leave or be absent during the CIA submissions. In case if s/he remains absent, s/he will not be allowed a second chance unless the subject teacher finds the justification given by the student valid and honest.

       Academic Honesty: It is expected that you will do your own work and cite all sources used for paper(s) or presentation(s) via APA Style format. Failure to submit work citations in this aforementioned manner will result in an automatic loss of marks per submission. Any student caught submitting someone else's work as his or her own will be in jeopardy of failing the class.

       Submission: All of the assignments, unless otherwise stated, will be put on either Moodle or Google Classroom or conveyed through group email in Microsoft Word or Text format on or before the due date. Submission after the date will not be accepted. No submission will be accepted through emails. If exigent circumstances arise (i.e. server failure, etc.) the assignment can be cancelled or deadlines can be extended as per the prerogative of the subject teacher.

       Mid Semester Exam: The student will be required to take a midterm exam which will cover materials from the beginning of the semester up until the time of the exam.

       Disability Statement: If you are a student with a documented disability who will require alternate assessment or assignment in this course, please meet with the Head of the Department and COE for assistance in developing a plan to address your academic needs. All information shared will remain confidential.

Unit-1
Teaching Hours:10
Introduction to Platforms
 

       What is an integrated campaign? And why does platform understanding help in crafting one?

       What are the major advertising platforms?

       Structure of an integrated campaign: How does an advertiser approach platforms through his funnel? And when must he begin thinking about using different platforms?

Unit-2
Teaching Hours:10
Print
 

       Overview of print publishing as an industry

       History of advertising via Print

       Understanding the mindset & approach of today’s reader

       Print’s function within the Marketing Funnel + Campaign Role

       Brand Building through print

       Awareness & Consideration through Print

       Repeat and Loyalty through Print

       Writing & Designing for Print

       Measurement & Success Metrics for Print Advertising for 2017

Unit-3
Teaching Hours:10
Television
 

       Overview of television industry & advertising’s role in it

       A brief evolution of TV Advertising in India from 1989-present

       Understanding Programming & Scheduling

       Television’s function within the Marketing Funnel (with a focus on ‘how to launch a campaign’ using TV as your best platform)

       Advertising on television outside “ads”: In show advertising + Branded Content

       Writing & Filmmaking Sensibilities for TVCs

       Measurement & Success Metrics for Television Advertising for 2017

Unit-4
Teaching Hours:10
Radio
 

       History of radio in India (starting with AIR until FM Channels)

       What makes radio always-relevant?: How the medium has managed to remain part of culture for longer than 5 decades

       Flexibility of the medium (from a propaganda machine to an entertainment medium)

       Economics of radio programming

       Radio: The Innovation Hub (how Radio has always pioneered innovative solutions before other mediums caught on)

       Understanding the Listener’s Mindset to craft communication

       Writing for Radio (+ live session with industry guest)

       Role of Radio in a Marketing Funnel + Campaign Role

The radio industry: Working with channels & Agencies

Unit-5
Teaching Hours:5
Outdoor and Ambient
 

       Evolution of Outdoor & Ambient Advertising- history and relevance

       The most fluid audience: What makes the audience ‘impossible’ to understand in an Outdoor setup?

       The importance of context: The Thumb Rule to Ambient Advertising

  • Thinking, Writing & Designing for Outdoor + Ambient
Unit-6
Teaching Hours:15
Thinking Digital
 

       How did the internet happen? : A brief history of the Indian internet viewed through three holistic lenses (Web: The rules to creating content, Wide: The amount of marketing opportunities the internet holds, and World: The internet’s larger relationship with other platforms)

       Understanding Audience: User v/s Consumer (Shifting communication from consumers to users)

       Platforms on Digital: Display, search, mobile, website and social media

       Writing & Art Direction for Digital- How copy & art is adapted and optimised for desktop and mobile

       Social Media: How are social networks formed? Become popular? And eventually, get replaced? Role of each social network in a marketing funnel- covering Facebook, Instagram, Twitter, Snapchat, LinkedIn and Quora.

       Platform insights- thinking contextually for social media platforms & crafting insights basis user behaviour on them.

       Lights, Camera, Buffering: The 'new' rules to a digital-centric video for desktop and mobile.

       Digital outside Desktop & Mobile-  Includes digital advertising brought alive through interactive print, interactive outdoor and television, physical technology, Omni-channel, emerging tech such as Virtual Reality, IOT etc. + Includes a short session on how creatives can take a print / TV based idea and bring it alive on the web using simple digital hacks.  

       Data + Digital: The changing face of data-induced thinking and how we can use it to optimize campaign communication (includes an overview into media products on digital and social media)

  • Role of Digital in a Marketing Funnel: Includes a workshop on reimagining classic campaigns, with a digital brief. 
Text Books And Reference Books:

Reference Books

       Boudreau, Kevin J., and Andrei Hagiu. "Platform Rules: Multi-Sided Platforms As Regulators." In Platforms, Markets and Innovation. Paperback ed. Edited by Annabelle Gawer. Cheltenham, U.K. and Northampton, MA: Edward Elgar Publishing, 2009, Paperback.

       Eisenmann, T., Parker, G. and Van Alstyne, M. (2011), Platform envelopment. Strategic Management Journal, 32: 1270–1285. doi: 10.1002/smj.935

       Evans, David S. and Schmalensee, Richard. 2013. “The Antitrust Analysis of Multi-Sided Platform Businesses,” Roger Blair and Daniel Sokol, eds., Oxford Handbook on International Antitrust Economics, Oxford University Press, Forthcoming; University of Chicago Institute for Law & Economics Olin Research Paper No. 623, Pages 1-17, 28-35

       Leiss, William, et al. 2005. Social communication in advertising. 3rd Edition. New York: Taylor & Francis

       Lewis, Greogry, and Albert Wang. 2013. “Who Benefits from Improved Search in Platform Markets?” Social Science Research Network

       Rysman, Marc. 2009. “The Economics of Two-Sided Markets”, Journal of Economic Perspectives, 23 (3), 125-143

       Yoffie, David. 2013. “LinkedIn Corporation, 2012”, Harvard Business School Case, 9-713-420

Essential Reading / Recommended Reading

Truth, lies and advertising

Hey Whipple Squeeze this

The Copy Book

Cutting Edge Advertising

 

Evaluation Pattern

CIA 1 - 20 marks

CIA 2 - 50 marks

CIA 3 - 20 marks

End Sem Exam - 100 marks

MCN338 - COPYWRITING (2018 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:100
Credits:4

Course Objectives/Course Description

 

The advertising world is at once challenging and enthralling representing a blend of the creative and skill orientation. The Copy Writing course affords an opportunity to students to get a clear picture of the varied steps involved in creating advertising messages that factor in the successful marketing of products and services. 

To train students to generate meaningful, original ideas that can translate to evocative advertisement copy.

Course Outcome

By the end of the course students will be adept at the entire copy writing process, skilfully able to create copy.

Unit-1
Teaching Hours:15
Introduction to Copy-writing
 
  • Copy Writing- Concept and facets
  •  Principles of copywriting-AIDA, focus on the reader, highlight the benefits of the product or service
  • Attributes of a good copywriter- combination of creativity and skill
  • How to write copy that grabs attention- Writing clearly,  using words to sell
  • A question of grammar and punctuation
  • Writing copy for different platforms-Print, Broadcast and Web
Unit-2
Teaching Hours:15
Working on the Brief
 
  • The client brief
  • Product brief
  • Marketing brief
  • Agency brief
  • Arriving at the creative brief
Unit-3
Teaching Hours:15
Creative Strategy: Planning and Development
 
  • Developing an Advertising Plan
  •  Advertising Creativity: The five stages of creativity, Creative Thought Process, Who is a creative person?
  • Creative Strategy: Components of the Creative Strategy, Putting the Strategy in writing
  • Combining Creativity and Strategy
  • Organizing the Creative Task
  • The Creative Plan-working on the copy

 

Unit-4
Teaching Hours:15
Campaign creation and the Big Idea
 
  • Understanding the psychographics of target audience
  • Understanding the barriers to purchase
  • Developing an ear for ‘human insights’
  • Working towards  an idea
  • Arriving at the proposition
  • Choosing the idea that effectively communicates the emotional/rational benefit
  • From proposition to head line
  • The positioning statement
Text Books And Reference Books:

How To Write A Good Advertisement: A Short Course In Copywriting-Victor O. Schwab

Creative Connection: Advertising Copywriting and Idea Visualisation-Winters, A Arthur; Milton, F Shirley

Essential Reading / Recommended Reading

The Copywriter's Handbook: A Step‑by‑step Guide - Robert Bly

Copywriting: Successful Writing for Design, Advertising - Mark Shaw

 The Craft of Copy Writing-Crompton, Alastair.

 

Evaluation Pattern

Continuous Internal Assessment: CIA 1, CIA 2 and CIA 3 totally adding up to 45 marks. End semester exams of 50 marks. Attendance will be evaluated for 5 marks (refer handbook for details)

MCN351 - DIGITAL STORYTELLING (2018 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:2
Max Marks:100
Credits:2

Course Objectives/Course Description

 
  • To help the learner get a grasp of the mechanics of storytelling

  • Enabling the student to produce stories

 

Course Outcome

  • Enabling the student to use digital storytelling tools

  • Enabling the production of multimedia stories

 

Unit-1
Teaching Hours:5
Understanding Storytelling
 
  • Ingredients of a story - plot, conflict, characters, setting

  • Narratives - Types of narrators, focalisers, point of view, narrative framing

  • Narrative Time - Frequency, Order, Duration

 

Unit-2
Teaching Hours:5
Storytelling in Print Media
 
  • Narrative Packaging

  • Emotionalising Content

  • Narrative Persuasion - using rhetorics, second person communication, imageries

  • Case Study: http://www.straitstimes.com/sport/tennis/letter-to-my-granddaughter-i-hope-you-have-a-federer-too-when-you-grow-up



Unit-3
Teaching Hours:5
Storytelling using audio-visual tools
 
  • Frames, Shots, Scenes, Acts

  • Using the camera to to strengthen story

  • Using audio, graphics, infographics,  etc. to strengthen story

  • Case Study: Rio Paralympics Ad - https://www.youtube.com/watch?v=IocLkk3aYlk&t=116s

 

Unit-4
Teaching Hours:5
Storytelling using digital tools
 
  • Storymap

  • Canva

  • Storyform

  • Soundcite

  • Timeline

  • Sway

 

Unit-5
Teaching Hours:10
Digital Storytelling practice
 
  • Choosing a topic and identifying purpose

  • Digital Content Formats

    • Text

    • Audio

    • Video

    • Interactive

  • Platform Strategy - Creating Content for Digital Platforms

  • Production and Distribution plans

 

Text Books And Reference Books:
  • The Multimedia Journalist, www.themultimediajournalist.net/.

  • Abbott, H. Porter. The Cambridge Introduction to Narrative. Cambridge University Press, 2015.

 

Essential Reading / Recommended Reading
  • Hackastory. “DigitalStory.Tools.” Hackastory, hackastory.com/tools/.

  • O'Hara, Carolyn. “How to Tell a Great Story.” Harvard Business Review, 12 Aug. 2015, hbr.org/2014/07/how-to-tell-a-great-story.

  • Oates, Joyce Carol. The Faith of a Writer: Life, Craft, Art. Ecco.

 

Evaluation Pattern

The course will not have a regular CIA- MSE-ESE model of evaluation. In stead, it would be a Portfolio Submission.

 

  1. Identify the central conflict in three texts: - one in a short story, one in a film and one in an ad

  2. Present three conflicts of your own for fictional texts

  3. Identify the narrator, focaliser, POV in one cinematic text and elaborate briefly on them.

  4. Give examples of how narrative time has been employed in a text - in terms of duration, order and frequency.

  5. Give one example for characterisation, with elaborate detailing.

  6. Identify at least five narrative devices used in a print journalism text and briefly explain them.

  7. Identify at least five narrative devices used in a documentary journalism text and briefly explain them.

  8. Do a small journalistic story assignment, employing all the digital storytelling tools discussed in class.

  9. Present a proposal for a multimedia journalistic story you shall present. The proposal needs to ensure that it explains the story context, news angle, generic storytelling tools and digital tools that are to be employed. The proposal should also share the platform strategies and the interactive scope it offers.

  10. Produce one multimedia journalism story based on the proposal, after the approval of the teaching facilitator.

 

MCN352 - MOBILE JOURNALISM (2018 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:2
Max Marks:50
Credits:2

Course Objectives/Course Description

 

      How VR is being used in non-fiction, journalistic storytelling.

      The differences between “live-action,” 360 videos compared with CG/3D, interactive “gaming” experiences.

      How the different hardware and software can be used to produce these VR experiences.

      How this new medium changes production, distribution and consumption.

How VR raises new ethical questions non-fiction storytellers need to keep in mind.

Course Outcome

·       Students will be learning  the basics of virutal reality and augmented reality  concepts

·       These  innovative technologies   how it helps a journalists to convey stories effectively

Unit-1
Teaching Hours:5
Basics of immersive journalism
 

Understanding virtual reality - Journalists and the ‘Empathy Machine’. The use of immersive technologies in journalism and documentary films, Evolution of technology in the immersive field, History of VR, Journalism’s role in modern VR, The emerging landscape of VR Journalists, VR: The future of Narrative journalism, Mojo(Mobile Journalism) - Producing news story using portable gadgets such as mobile phone, mount, tripod and other accessories

Unit-2
Teaching Hours:5
VR Journalism experiences
 

The different types of VR experiences: Live-action vs CG,  The different consumption formats, Experience a variety of different VR non-fiction experiences, Begin to explore what makes a good VR Journalism project, Preparation of digital storyboard, Producing an immersive component to augment a written or data story, Nieman lab’s roundup of immersive news coverage*, Understanding VHIL (Virtual Human Interaction Lab), Understanding 3d models and sperical videos, Google cardboard headset and it's usage.

Unit-3
Teaching Hours:5
Producing VR content using Empathy machine
 

 

The different head-mounted displays (HMDs) available in the market, The different cameras available to produce live-action, 360 video, The different software available to produce experiences.

VR software Applications

 

      NYT VR

      Within

      Cardboard camera

      Lumber

      Vrscout

      Stitching Software

Content Distribution

YouTube 360

Facebook 360

Headjack

Jaunt

VRideo

VR Player

Samsung VR

Unit-4
Teaching Hours:5
Understanding AR concept
 

 

Augmented reality basics, Difference between VR and AR, Latest trend in immersive journalism- Mixed Reality, Analysis of existing AR contents, Advantages and disadvantages of different viewers.

AR Application software

 

      Quiver

      Lumyer

      Holo

      Layar

      Aurasma

 

What VR content creators face when working on productions?, Techniques and tips for 360 productions, New production workflow when working in VR, 3D/CG experiences produced via gaming engines, like Unity, Discuss sound, monoscopic Vs stereoscopic.

Unit-5
Teaching Hours:5
Ethics of immersive Journalism
 

 

 

New ethical questions VR Journalists face with this medium,  Keeping or removing the tripod: A debate in editing/altering reality, Is a pixel-by-pixel recreation enough for journalism?, Discuss the collision of old media ethics and new platforms and styles of non-fiction storytelling in the immersive journalism space. Knight foundation funds VR documentaries and best practices, Applying traditional journalism ethics to this new technology, Discussion about the challenges.

Unit-6
Teaching Hours:5
Presenting / Publishing own immersive AR/VR content
 

 

 

Understanding equirectangular visuals, Importing 360 degree videos in to professional editing software,  Rough cut, Adding visual effects (optional), Adding titles, Rendering, Exporting, Uploading immersive video in to YouTube, Analysing the feedback

Text Books And Reference Books:

      How a Pixar Vet Is Shaping the Future of VR Storytelling | WIRED (https://www.wired.com/2015/09/pixar-vet-writing-grammar-virtual-realitystories/)

       Immersive Journalism: Immersive Virtual Reality for the First-Person Experience of News (http://www.mitpressjournals.org/doi/pdf/10.1162/PRES_a_00005)

       Blogs on interactive storytelling ○ Your Brain on VR video: The New Chill Pill? (https://medium.com/@sarahstories/your-brain-on-vr-video-the-new-chill-pill79fec732f881#.19tiac3nw)

       Designing for VR https://medium.com/outlinevr/designing-for-vr9206081a3f1#.q876hp9h1)

       BBC Planet Earth 2 360 Video (https://www.facebook.com/bbcearth/videos/1361120467254839/?autoplay_reason=g atekeeper&video_container_type=0&video_creator_product_type=7&app_id=2392950 137&live_video_guests=0&__mref=message

      *http://www.niemanlab.org/2015/11/news-outlets-left-and-right-and-up-down-and-center-are-embracing-virtual-reality-technology/

 

Essential Reading / Recommended Reading

      Immersive journalism in VR: Four theoretical domains for researching a Narrative Design Framework by Gary M.Hardee, 2016.

      Mojo: The Mobile Journalism Handbook by Ivo Burum, 2015

      Democratizing journalism through mobile media: the mojo revolution, Ivo Burum, 2016

      Stanford journalism program, immersive journalism syllabus: www.journalism.standford.edu

Evaluation Pattern

Components

Details of the assignment

Marks (%)

CIA 1

1 Analysing existing VR content

2  Submitting stories for VR project

3  MOOC courses

10

CIA 2 (Mid Semester)

Producing 360 degree video projects

Producing 3D content

30

CIA 3

1Retelling stories through effective editing, Titling, effects

2 Sound

3 Distribution of VR/AR content

10

End Semester Examination

TOTAL

50

MCN353 - MEDIA MANAGEMENT (2018 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:2
Max Marks:50
Credits:2

Course Objectives/Course Description

 

The course aim is to provide a broad based understanding of communication technology and media industry. Also, explore the management
of media in the present environment.

 

 

 

Course Outcome

Students would know the working of the media- its structure and organization; analyze the media industry and media data and explain case
studies.

Unit-1
Teaching Hours:15
Media Organizations- Print, Broadcast- Radio and Television, film and New Media
 

Historical evolution of media
Functions of media
Not-for-profit organisation
Management functions
Organizational structure- types
Print organisation, broadcast organisation, film production
organisation and new media organisation
Moving towards convergence

Unit-2
Teaching Hours:15
Management Approaches- Case study of a few media houses
 

The dilemma of profit versus ethics
The Times of India/ The Telegraph
Viacom18
Radio City
Dharma Productions
Newsminute/The Wire

Text Books And Reference Books:

Media Management- A casebook approach by Jan leBlanc Wicks
 Media Organisations in Society by James Curran
Inside the BBC and CNN: Managing Media Organisations by Lucy Kung-Shankleman
Media and Communication Management by C.S. Rayudu

Essential Reading / Recommended Reading

Inside the BBC and CNN: Managing Media Organisations by Lucy Kung-Shankleman
Media and Communication Management by C.S. Rayudu

Evaluation Pattern

CIA- Media organization of your choice- organizational setup
End semester- Complete case study of the organization- how it succeeded?

MCN355 - DIGITAL ADVERTISING (2018 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:2
Max Marks:50
Credits:2

Course Objectives/Course Description

 

To provide an overview about digital advertising

To understand the differences in various among various platforms and it's potential in terms of advertising.

 

Course Outcome

Students will be using different platforms to advertise and evaluate the reach of the advertisement.

Unit-1
Teaching Hours:6
Digital platforms
 

● E- commerce

● Business to Business E-commerce

● Mobile marketing

Unit-2
Teaching Hours:8
Online Advertising
 

● Impact of online advertising

● Search engine optimization

● Effectiveness between online and offline advertising

Unit-3
Teaching Hours:8
Digital Content Creation
 

● Social Media Advertising

● Micro blogging – Twitter

● Copywriting for the web, social media and mobiles

● Mastering Google – AdWords advertising and Analysis

Unit-4
Teaching Hours:8
Critical Analysis of Digital Advertising
 

Critical review of Instagram, YouTube and Online Video Advertising Political Ad campaigns on Social Media

Text Books And Reference Books:

● Twitter Tips, Tricks and Tweets published by John Wiley & Sons, Inc.

● Digital Advertising: Theory and Research by Shelly Rodgers, Esther Thorson

Essential Reading / Recommended Reading

● The online marketing plan by Shama Hyder Kabani, the marketing zen group

● Ogilvy on Advertising by David Ogilvy

Evaluation Pattern

Evaluation:- Presentations, Written exam

MCN356 - ORGANISATIONAL STRUCTURE AND BEHAVIOUR (2018 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:2
Max Marks:100
Credits:2

Course Objectives/Course Description

 

The paper is aimed at giving an understanding of the media industry to connect the profession with the way the organization functions. A media professional has to know the context in which he/she works so that the goal of the organization is same as that of the professional.

Course Outcome

  • Understand the ownership patterns of media in the country
  • To understand the working of the media - its structure and organisation

Unit-1
Teaching Hours:15
Organisational Structure
 

 

  • Purpose of organisation Types of organisation(tall, flat, Virtual, Boundaryless)

  • Formal Divisions, Grouping and Coordination

  • Work specialization, Departmentalization, Centralised and decentralised control

·

 

        

 

  • Purpose of organisation Types of organisation(tall, flat, Virtual, Boundaryless)

  • Formal Divisions, Grouping and Coordination

  • Work specialization, Departmentalization, Centralised and decentralised control

 

 

 

 

Unit-2
Teaching Hours:15
Changing pattern of media management and its impact on behaviour
 
  • Team structure, Virtual organisation, interpersonal communication

  • Media organisations (Print and Broadcast), Case study of selected organisation eg: Times of India, Ford

 

Text Books And Reference Books:

B.K. Chaturvedi. Media Management. Global Vision Publishing House, Delhi, 2014.

Stephen Lacy. Media Management- A Casebook Approach. Routledge, London, 1993

Media Organisations in Society by James Curran

 

Essential Reading / Recommended Reading

1)      The Frankenstein Syndrome: The Creation of Mega-Media Conglomerates and Ethical Modeling in Journalism

Author(s): Robert A. Miller

2)      Does Media Management Matter? Establishing the Scope, Rationale, and Future Research Agenda for the Discipline (Lucy Küng)

Evaluation Pattern

CIA 1 -10

CIA 2- 25

CIA 3- 10

END SEMESTER EXAM 50

TOTAL 100

MCN357 - EVENT MANAGEMENT (2018 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:2
Max Marks:50
Credits:2

Course Objectives/Course Description

 

To train students in conceptualising and executing an event.

Course Outcome

Students will be be able to conceptualise, plan and execute an event

Unit-1
Teaching Hours:6
Introduction to event management
 

Understanding event management

● Event as a marketing tool

● Importance and scope of events

● Types and size of events

● Brand building, focusing the target market and implementation of marketing plan

Unit-2
Teaching Hours:6
Conceptualizing and designing events
 

5 C’s of events

● Planning, organizing, staffing, leading, co-ordination and controlling

● Strategic market planning

● Business assessment and Problem analysis

Unit-3
Teaching Hours:6
Staging an Event
 

● Choosing event location, developing the theme, conducting rehearsals, providing services, arranging catering 

● Budgeting and account keeping.

● Promotion and media

● Sponsorship

Unit-4
Teaching Hours:6
Event Evaluation
 

● Customer Satisfaction

● Client Service

● Vendor Relations

● Safety and Risk Management

Unit-5
Teaching Hours:6
Hosting an Event
 

● Organising and hosting a special event during the semester. 

Text Books And Reference Books:

Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath and Dan Heath.

● The Shallows: What The Internet is Doing to Our Brains by Nicholas Carr

● Rework by Jason Fried and David Heinemeier Hansson 

Essential Reading / Recommended Reading

Brains on Fire: Igniting Powerful, Sustainable, Word of Mouth Movements by Geno Church, Greg Cordell, Robbin Phillips, and Spike Jones

● The Accidental Creative: How to Be Brilliant at a Moment’s Notice by Todd Henry

Evaluation Pattern

CIA's will be conduted at regular intervals

MCN381 - DISSERTATION (2018 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:2
Max Marks:100
Credits:4

Course Objectives/Course Description

 

Students are assigned to a faculty. Under the supervision and direction of the faculty they will fix a relevant topic, carry out the data collection, analyze it and prepare a report in the form of a thesis. Students are to present the final report in the presence of independent body consisting of the HOD/Coordinator, Guiding Faculty and an external examiner.

Course Outcome

On satisfying the requirements of this course, students will have the knowledge and skills to:

  1. plan, and engage in, an independent and sustained critical investigation and evaluation of a chosen research topic relevant to environment and society
  2. systematically identify relevant theory and concepts, relate these to appropriate methodologies and evidence, apply appropriate techniques and draw appropriate conclusions
  3. engage in systematic discovery and critical review of appropriate and relevant information sources
  4. appropriately apply qualitative and/or quantitative evaluation processes to original data\
  5. understand  and apply ethical standards of conduct in the collection and evaluation of data and other resources
  6. communicate research concepts and contexts clearly and effectively both in writing and orally

Unit-1
Teaching Hours:5
First Report
 

Proposal for the research- present the final proposal for acceptance of the topic for dissertation. This has to take place after consultations with the guide.

Unit-2
Teaching Hours:5
Review of Literature
 

Work on the Review of Literature and present a reviewed paper as part of the Journal Club.

Unit-3
Teaching Hours:5
Methodology
 

Learn about the research design and tools for data collection and submit the report.

Unit-4
Teaching Hours:5
Data Anaysis
 

Use SPSS or theoretical basis for analysis of the data collected.

Unit-5
Teaching Hours:5
Introduction
 

Writing of the introduction to the dissertation.

Unit-6
Teaching Hours:5
Final submission
 

The dissertation after incorporating the changes will be submitted to the guide.

Text Books And Reference Books:

Peg Boyle Single. Demystifying Dissertation Writing. Stylus Publishing, 2009.

 

Essential Reading / Recommended Reading

Derek Swetnam. Writing your Dissertation: The bestselling guide to planning, preparing and presenting first. How to Books, 2000.

Evaluation Pattern

Department Level Assessment

MCN382 - INTERNSHIP - SOCIAL DEVELOPMENT SECTOR (2018 Batch)

Total Teaching Hours for Semester:144
No of Lecture Hours/Week:36
Max Marks:50
Credits:2

Course Objectives/Course Description

 

To work in the social sector (NGO) and be able to apply the knowledge and skills of communication.

Course Outcome

One more career path - in the NGO sector

Unit-1
Teaching Hours:30
Report
 

The 30 days internship is undertaken by the students under the guidance of a faculty member. Weekly reports and the final report must be submitted for evaluation. A Viva will be held to validate the work done.

Text Books And Reference Books:

NA

Essential Reading / Recommended Reading

NA

Evaluation Pattern

Department level assessment

MCN431 - PHOTO AND DOCUMENTARY JOURNALISM (2018 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:100
Credits:4

Course Objectives/Course Description

 

Photojournalism introduces students to the world of photography and journalism. The law, ethics, and history of photography will complement the major units of study:
operation and care of the camera, taking pictures, film and print processing, teamwork, and management skills

Course Outcome

Students would be able to make a documentary and photo essay.

Unit-1
Teaching Hours:12
Introduction to Photojournalism
 

Elements of Visual news story telling, History of photojournalism, Organisation of a newspaper, Structure of newsroom, Role of photojournalists in a newsroom, Communicating with the desk, briefing and debriefing,Types of news stories Developing eye for news photos.

Why is editing necessary? Who should do it? How should it be done?

Unit-2
Teaching Hours:12
Preparing Photographs for Publications
 

Principles and Ethics and of photojournalism, Media laws and Intellectual Property Rights. Reading the Mistakes in photos (noise in photographs, over exposure etc.)

Preparing stories received from citizen journalists.

Caption Writing, Digital archive and management of photographs.

 

  • Social interaction between people

  • Sports action

  • Research photo story

  • Storytelling with multiple pictures

  • Press conferences, political events, protest, demonstrations, sensitive and intimate setting, food photography, Street photography

 

Unit-3
Teaching Hours:12
Practical Exercises
 
  1. Shot sizes and Angles

  2. Depth of Field & Lens Selection

  3. 36 Faces

  4. One Face, One Story

  5. The News Package

  6. Story Sounds

  7. Inspiration

  8. Portfolio

Unit-4
Teaching Hours:12
Documentary Journalism Basics
 

News and Documentary -Spot News, general news, Street Photography, off-beat photography, and documentary photography, war, terror, and crime.  Logical thinking and solid research -Photographs for photo features, photo stories and photo essays. Visual thinking - Digital newsroom - People involved and their work culture -

Documentary reporting -Developing specialisations like sports, portrait, art and culture, environment, and industry, aerial, candid, fashion, food, environmental, forensic, medical, paparazzi, nature, underwater. Writing for documentary journalism.

Unit-5
Teaching Hours:12
Practical exercises
 
  • Field reporting

  • Vox pop

  • Message is the medium (differences in methodology between the filmmaker and the journalist)

Text Books And Reference Books:

1. Kobre Kenneth, The Professionals’ Approach, sixth edition, Focal Press
2. Eisman, Dugan, and Grey, Read World Digital Photography, Pearson/Prentice
Hall
3. Fred Parrish, Photojournalism: An Introduction, Wadsworth Thomson
4. Cutts, Martin. The plain English Guide - How to write Clearly & Communicate
Better. Oxford University Press.
5. Seely John. The Oxford Guide to Writing & Speaking.
6. Hicks, Wynterd. 1993. English for Journalists. Routledge Publication.
7. Lewis James. The Active Reporter. Vikas Publication
8. Warren Carl. Modern News Reporting. Harper and Row.
9. Rangaswami, Parthasarathy. Basic Journalism. Macmillan India.
10. Mudgal, Rahul. Emerging Trends in Journalism. Sarup and Sons.

Essential Reading / Recommended Reading

1. Kamath, M.V. Behind The By-Line. Vision Books.
2. Kamath, M.V. Reporter at Large. 13. 10. Chandra R.K. Handbook of Modern Newspaper Editing & Production. Mangalam Publication
3. Documentary storytelling for video and filmmakers by Sheila Curran Bernard,Focal press, 2004.
4. University of Missouri , School of Journalism, Curriculum William Mayer's, The Image Makers, Macmillan, 1984.

Evaluation Pattern

CIA's at regular intervals will be conducted.

MCN432 - INTERPRETATIVE JOURNALISM - POLITICS, SCIENCE, HEALTH, BUSINESS, SPORTS, ECOLOGY AND ENTERTAINMENT, LIFESTYLE (2018 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:100
Credits:4

Course Objectives/Course Description

 

A broad understanding of the various beats, especially touching on politics, economy and society, is a must for all budding journalists. The course will cover the substance that journalism deals with on a daily basis.

To enable the students to get an in-depth understanding of reporting various specialised journalistic beats.

Course Outcome

The students will be able to understand, appreciate and critically evaluate the issues dealt with in journalism. They will also be in a position to discuss / debate and write with a better insight.

Unit-1
Teaching Hours:15
Interpretative Journalism: Introduction
 

 

  • Introduction to Interpretative Journalism - Concepts and Key findings

  • Transition from Descriptive to Interpretative writing

  • Review of Journalism of Opinion and Journalistic Objectivity  

Unit-2
Teaching Hours:15
Writing a Interpretative Report - Style, Structure and Source
 

 

  • Sources of Information,

  • Interviews,

  • Public Records

  • Documentation and interpretation of information

  • Social Media as a news source and a platforms for interpretative reporting

Unit-3
Teaching Hours:15
Specialized Reporting
 

 

  • Understanding reporting across core Journalistic beats - Politics, Science and Technology, Health, Business, Sports, Environment and Entertainment

  • Journalism and Ethics - Dilemmas and Ethics of Interpretative Reporting

Unit-4
Teaching Hours:15
Influence of Interpretative Journalism on -
 

 

  • New Journalism,

  • Activism and Advocacy Journalism,

  • Investigative reporting

Text Books And Reference Books:

 

  1. Interpretative Reporting by Curtis D MacDougall and Robert D Reid. Published - Macmillian Pub.co

  2. Interpretative Journalism: A review of concepts, Operationalization and Key findings by Susana Salgado and Jesper Stromback. Journalism 2011.

Essential Reading / Recommended Reading

1. Doing Well and Doing Good. How Soft News and Critical Journalism Are Shrinking the News Audience and Weakening Democracy – And What News Outlets Can Do About It. Patterson T E, MA: Joan Shorenstein Center on the Press, Politics and Public Policy.2000 Seeing the Newspaper. Barnhurst K G, New York: St Martin’s Press.1994

Evaluation Pattern

CIA I: Individual Assignment

 

CIA II (MSE): Centralized two-hour exam on the I and II units

 

CIA III: Group Assignment

 

ESE: Centralized Exam with 5x20= 100 marks model.

 

MCN433 - LAW, ETHICS AND JOURNALISM (2018 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:100
Credits:4

Course Objectives/Course Description

 

Give an overview of the legal and ethical environment in which the profession of journalism is situated, falters and prospers.

Course Outcome

The students will appreciate the scope and range of press freedom, the laws that impact their journalistic work and the ethical principles that needs to be followed in the profession.

Unit-1
Teaching Hours:15
Constitution of India
 

Fundamental Rights

Article 19(1)(a)- Freedom of Speech and Expression

Article 19(2)- Reasonable Restrictions

Freedom of the Press- Court decisions

FOP in USA versus India

Unit-2
Teaching Hours:15
Press Laws
 

Libel- law of defamation

Censorship

Sedition

Privileges

Contempt of Courts

Copyright law

Case studies

Unit-3
Teaching Hours:15
Recent Media Acts
 

Cyber Laws- IT Act, 2000

Cyber crimes

RTI

Prasar Bharati Act

Broadcast Bill- National Broadcasters Association

Right to Privacy

IPR policy

Unit-4
Teaching Hours:15
Ethics of journalism- canons of journalism
 

Press Council of India

Truthfulness, objectivity, responsibility, fairness and balance

Self regulation- Reader’s Editor

Case study- fake news, paid news, sting operation

Text Books And Reference Books:

Mass Media Law by John Pember

Media Ethics: Truth, Fairness and Objectivity, Making and Breaking News by Paranjoy Guha Thakurta

Essential Reading / Recommended Reading

1. Introduction to Media Law and Ethics for Journalists by Herbert Macha

2.     Press Laws and Ethics by Anil K. Dixit

3.     Law of the Press by Durga Das Basu

Evaluation Pattern

CIA1- Written assignment on need for freedom of the press in India

CIA2- Mid-sem theory exam (centralized)

CIA3- Presentation of a media ethics case study

End-semester exam- Centralized

MCN435 - MEDIA PSYCHOLOGY (2018 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:100
Credits:4

Course Objectives/Course Description

 

 

  • Media psychology is the branch of psychology that focuses on the relationships between human behaviour and the media. It uses various methods of critical analysis and investigation to develop a working model of a user's perception on media experience. These methods are used for society as a whole and on an individual basis. The course offers basics of psychology to the media students and disseminates information related to the impact of the media on human behaviour.

    This course will provide an overview of some of the fundamental concepts of media psychology and examine the use of psychological theory on emerging media content and presentation–from conventional visual culture to current digital new media

    To develop discussion and development of theoretical frameworks for the study and practice of media psychology.

  • To encourage students the effective and ethical uses of media to inform the public about the science and profession of psychology and the impact of media on individuals and society.

  • To create awareness among students on the importance of applying psychological knowledge in the development and use of positive and pro-social media.

Course Outcome

 

  • To be able to connect some of the major subfields, theories and schools of thought relate to psychology and fit with different media experience.

  • To understand what people want and need in order to help them create and use media to get more done, do things better and live more fulfilling lives

Unit-1
Teaching Hours:12
Introduction to Media Psychology
 

 

  • Media psychology- Definition, Importance, Scope and Practice.

  • Basics of Psychology for media professionals- Sensation and perception, Learning, Memory, attention, language, motivation, personality

Unit-2
Teaching Hours:12
Theoretical issues in media research and its contribution to media psychology
 

 

  • Early approaches to media, McLuhan and Postmodernism,

  • Early studies of Psychology and Media, Behaviourism and media research,

  • Cognitive psychology and media research,

  • Cultivation theory and media research, gratification theory and media research, expectancy value theory and media,

  • audience research and media psychology

Unit-3
Teaching Hours:12
Neuropsychology and Media
 

 

  • Structure and function of human nervous system.

  • Neuroscience of visual and auditory systems.

  • Neuroscientific methods- Brain imaging techniques, Electrophysiological techniques, psychophysiological techniques.

  • Neuro lingustics

  • Neurocinematics

Unit-4
Teaching Hours:12
Developmental issues in Media Psychology
 

 

  • Stages of Life- Infancy, Childhood, Adolescence, Early adulthood, Middle Adulthood, Late adulthood.

  • Media in developmental stages- Children and media influence, Adolescents and media influence, Adulthood and media.

Unit-5
Teaching Hours:12
The Social Psychology of the media
 
  • Social thinking- self, social beliefs, attitudes, impression formation

  • Social influence- conformity, persuasion, group influence.

  • Social relation- interpersonal relations, prejudice, aggression, conflict and peacemaking.

  • Representation of social groups in media- Gender, Minorities, Disabilities

  • Internet and social relations- Online persona, group dynamics on internet, Psychology of online aggression, Psychology of interpersonal online attraction and dating, altruism on the net,

  • Psychology of online gaming, gender issues and sexuality in internet.

 

Unit-6
Teaching Hours:12
Psychological Effects and Influence of Media
 

 

  • Negative effect and influence of media- Media and Violence, Influence of Pornography and Erotica, Cognitive and Behavioural Effects of Advertising, Effects of bad news,

  • News addiction, Soaps and its effects, reality television and its effects,

  • Social media and its ill effects.

  • Infotainment, Internet and behavioural change, Pro-social effects of media, Community development and media.

  • Positive effect and influence of media- Current affairs and news, Information processing approach to news reception

Text Books And Reference Books:

 

  • Giles, D. (2003). Media Psychology. London: Routledge.

  • Schramm, W. (1964). Mass Media and National Development: The Role of Information in the Developing Countries. Stanford: Stanford University Press.

  • Thussu, K. D. (2008). News as Entertainment: The Rise of Global Infotainment. New York: 2008.

Essential Reading / Recommended Reading

 

  • Giles, D. (2003). Media Psychology. London: Routledge.

  • Schramm, W. (1964). Mass Media and National Development: The Role of Information in the Developing Countries. Stanford: Stanford University Press.

  • Thussu, K. D. (2008). News as Entertainment: The Rise of Global Infotainment. New York: 2008.

Evaluation Pattern

CIA 1 - 20 marks

CIA 2 Mid Sem - 50 Marks

CIA 3 - 20 marks

Endsem - 100 marks

MCN436 - CORPORATE AND MEDIA LAW (2018 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:100
Credits:4

Course Objectives/Course Description

 

The subject deals with different aspects of laws concerned with media. It also looks at the ethical aspect of media profession. 

To familiarise students with the various aspects of Media laws and media regulatory bodies.

To sensitise students about the importance of ethics in media profession.

To empower the students to copyright their intellectual and creative outputs, especially in the professional world.

Course Outcome

Students would be able to understand and interpret the laws related to media organisations.

Students would be able to make an informed choice when it comes to ethical decision making.

Students would be able to apply the understanding of laws and ethics to their profession.

Unit-1
Teaching Hours:14
Introduction to Corporate Law
 

Various regulators involved under company law

Role of Boards and Directors 

Ethics based on it Code of corporate ethics

Law of conflict of interest

Law for protection of whistle-blower in corporate setting

Unit-2
Teaching Hours:17
Media Laws ? History
 

Evolution of Media Laws in India

Media laws during Nationalist movement

Media Laws after Independence

Emergency and Freedom of Press

Media Laws post-Liberalisation

Media Laws- current scenario

Regulatory Bodies- Press Council, Advertising Council of India, CBFC

Unit-3
Teaching Hours:17
Media Laws: Constitutional and legal Perspective
 

Freedom of speech and expression, Reasonable Restrictions

Defamation

Contempt of Court

Legislative Previleges

Censorship 

IT Act 2008 and Freedom of speech and expression

Case studies

Unit-4
Teaching Hours:12
Copyright Laws
 

Evolution of copyright laws Nature of copyright laws

IPR’s, Patents, Trademark and Design

IT Act 2008

Cases under IT Act

Text Books And Reference Books:

Corporate Laws - Rashmi Agarwal and Ravinder Kaur

Media Law and Ethics: Neelamalar M

Essential Reading / Recommended Reading

Media Laws by Manoj Dayal (pdf)

A pre-independence history of press freedom in India by Radhika Iyengar 

Fair Exception under Indian Copyright law by Latha Nair (NALSAR)

5 famous copyright infringement cases by Kaitlyn Ellison

Evaluation Pattern

CIA 1- 20 marks

CIA2- 50 marks

CIA3- 20 marks

Attendance- 10 marks

End Semester Exam- 100 marks

MCN437 - CORPORATE COMMUNICATIONS AND PUBLIC RELATIONS (2018 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:100
Credits:4

Course Objectives/Course Description

 

 ​To enable students have a clear understanding of the field of Corporate Communication and Public Relations so as to be able to make the shift from academia to industry seamless. 

Course Outcome

Students will be able to communicate with a level of expertise in a corporate set-up and also use PR tools in the said communication process.

Unit-1
Teaching Hours:15
Introduction to Corporate Communication.
 

Corporate identity and Corporate image-meaning & definitions, Vision and Mission statements, goals and objectives

● Corp Comm as instrument of management- communication tools, yardstick, goals, platforms

● Internal and external communication- approaches, styles and methods

● Communication patterns- being able to see patterns, accept the successful and discard the failures 

Unit-2
Teaching Hours:15
Dimensions of Corporate Communication.
 

Integrated approach to communication- convergence rather than single approach

● Employee and shareholder relations-dealing with contentious issues, controversies and good times

● Media Relations- care and caution with media, dos and don’ ts to be followed

● Communication during crisis situation

● Case studies of select corporate communication strategies

Unit-3
Teaching Hours:15
PR in context.
 

● PR- concept, definitions, history, facets/features

● Publics- who and why they matter?

● PR as part of organisational development

● PR and Public Opinion

● Brief introduction to CSR

● Digital PR as a new phase of PR- concept, facets and case studies 

Unit-4
Teaching Hours:15
​Tailoring the PR message and the PR 15 hrs campaign
 

Selection of targeted public

● Determining the messages

● Working on the PR campaign- concept, phases, trials

● Message presentation- content, platforms, duration

● Divestment- evaluation and learnings 

Text Books And Reference Books:

Introduction to Public Relations- Sam Black 

Essential Reading / Recommended Reading

Planning and managing PR- Ann Gregory

Writing Skills for PR- John Foster

Public Relations- Cutlip and Center

Evaluation Pattern

CIA 1 20 Marks

CIA 2 Mid sem - 50 Marks

CIA 3 20 Marks

Ende Sem 100 Marks

MCN451 - DEVELOPMENT JOURNALISM (2018 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:100
Credits:4

Course Objectives/Course Description

 

This course enables students to realise the potential of reporting in social transformation.

The course offers an understanding and application of journalistic efforts in larger shifts of society being in journalism spaces

Course Outcome

Application of communication skills in gathering and reporting development issues

A sense of social responsibility ingrained throughout the course

Unit-1
Teaching Hours:15
Journalism for Development
 

Understanding concept of development, defining development in the journalistic space- Problems of Underdevelopment, Reasons for Development journalism, Igniting development communication

Unit-2
Teaching Hours:15
Key areas of development reporting
 

Urban and non-urban issues, Migration, religion, caste,Population , Status of Women, agricultural crisis, rural issues, health, water, sanitation, cultural reporting. Ethical concerns in reporting sensitive issues like farmer’s suicide, traditional practices and local ethos.

Unit-3
Teaching Hours:15
Communication for Development
 

Western perspectives like Daniel Lerner, Everett M. Rogers, Positive deviance theory and Indian development models like Kerala model, land distribution and social welfare scheme models. critical look on development policies and schemes.

Unit-4
Teaching Hours:15
Alternative Communication
 

Case study-PARI, Swaraj, Counter currents. Need and demand for alternative media platforms, writing style for alternative media platforms

 

Text Books And Reference Books:

Exploring Journalism Practice and Perception in Developing Countries, edited by Salawu, Abiodun, Owolabi, Toyosi Olugbenga Samson, IGI Global, 2018

Development in India (India Studies in Business and Economics) Edited by S Mahendra Dev and P.G Babu, Springer, 2015

                                     

 

Essential Reading / Recommended Reading

Poverty Matters: Covering Deprivation in India (Studies in Journalism) by K.Nagaraj and Nalini Rajan, Oriental black Swan, 2017

Evaluation Pattern

CIA 1  Presentation (20)

CIA 2 Mid-Sem Exam (50)

CIA 3  Rural reporting (20)

Attendance (5)

ESE   Centralised

MCN452 - ENTREPRENEURSHIP (2018 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:2
Max Marks:50
Credits:2

Course Objectives/Course Description

 

We need people who can start new businesses and thereby create job opportunities for the said professionals. This thirty-hour workshop will give the students a brief yet strong base into the field of entrepreneurship, train them with a good balance of their and practical work.

Course Outcome

Knowledge of business and confidence to start their own firm.

Unit-1
Teaching Hours:30
course work
 

The need of the hour globally is entrepreneurship development. Most B-Schools today insist on having entrepreneurship development as an important part of their curriculum.

A bit of theory, taught by the MBA faculty along with Industry experts is the uniqueness of this course.

Text Books And Reference Books:

The Book of Small Business- Tom Gegax and Phil Bolsta (Harper-Collins).

 

Essential Reading / Recommended Reading

1. Ready, Fire, Aim- Michael Masterson (Agora Publishers), 2nd Edition.

2. Small Giant- Bo Burlingham (Penguin Publishers).

Evaluation Pattern

Department level Assessment

MCN455 - CORPORATE SOCIAL RESPONSIBILITY (2018 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:2
Max Marks:50
Credits:2

Course Objectives/Course Description

 

To provide an overview about the concept of CSR and it's importance

To understand th nuances of CSR and its implementation.

Course Outcome

Students will be able toideate and execute a CSR campaign

Unit-1
Teaching Hours:6
Meaning and importance of CSR
 

 Evolution of CSR

● CSR expectations in rich and in poor societies

● The evolving role of stockholders

● Moral and economic arguments for CSR

Unit-2
Teaching Hours:8
The role of stake- holders
 

Consumers' awareness and willingness to pay for socially responsible corporate behavior

● The communications revolution and its impact on CSR

● Globalization and CSR

● Success and failure with CSR initiatives

Unit-3
Teaching Hours:8
The Strategic Importance of CSR Implementation
 
  • CSR as a balance between organizational means and ends

● The strategic lens: vision, mission, strategy, and tactics 

  • Environmental and other global forces propelling CSR

● Impact of globalization and communications technologies 

Unit-4
Teaching Hours:8
Case Studies
 

● Organizational issues (actions versus intentions, corporate commitment, voluntary versus mandatory, stakeholder activism) 

● Economic/business issues (branding, diversity, sustainability, fair trade, wages)

● Social issues (outsourcing, corruption, human rights, patents) 

Text Books And Reference Books:

Werther, W. B. & Chandler, D. (2011). Strategic corporate social responsibility. Thousand Oaks, CA: Sage

Essential Reading / Recommended Reading

Werther, W. B. & Chandler, D. (2011). Strategic corporate social responsibility. Thousand Oaks, CA: Sage

Evaluation Pattern

Evaluation: CSR campaign

MCN481 - VALUE MANAGEMENT (2018 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:30
Max Marks:50
Credits:2

Course Objectives/Course Description

 

The course will expose them to the Value Methodology Job plan as proposed by the SAVE International (Society of American Value Engineers). This instructor-led workshop introduces students to a methodology that is extremely effective in improving creativity and help them to pursue innovative solutions for the problems that they see. The course is delivered in an interactive style supplemented with the practical experience of working on a project of their choice. This ensures the conceptual and practical knowledge of the methodology.

Course Outcome

  • A completed project using the Value Methodology.
  • Focus will be given for developing the aptitude of function analysis. 
  • This course will help the students to create a marked transition of understanding of any system they are dealing with, thus helping them to be more creative.
 

Unit-1
Teaching Hours:30
Function Analyis 1
 

Introduce function and teach the participants how to define function using active verb and measurable noun. Emphasize the importance and need to define it as two words mentioning the difference between function and activities. Ensuring functions are developed instead of activities.

 

Unit-1
Teaching Hours:30
Presentation Skills
 

Discussion on the importance of effective presentation and skills to be developed for the same. Recommendation to be made keeping in mind the area of expertise required and managerial style of the decision makers. Discussion on different presentation elements like body language, voice and tone of the presentor.

Unit-1
Teaching Hours:30
Function-Cost-Worth Analysis
 

Explain the F-C-W analysis and how it is useful. Define the terms Value Index, Value Gap and discuss its relevance in VM

Unit-1
Teaching Hours:30
Cost Analysis & Life Cycle Cost
 

Basis of cost analysis mentioning the difference in approach for
costing for different types of projects - construction, manufacturing etc. Give training in LCC after explaining the concept of long term owning and operational costs. Discuss time value of money.

Unit-1
Teaching Hours:30
Evaluation Phase
 

Train the participant with the knowledge of the evaluation phase and the techniques available to evaluate the ideas identified in the creative phase. Elimination steps like elimination of nonsence, group similar ideas discussed. Introduce paired comparision and decision matrix.

Unit-1
Teaching Hours:30
FAST Diagram
 

Introduce the logical connection of the functions and make the participants understand the how - why- when logic. Using this logic, explain FAST diagram construction. Describe different types of FAST diagrams and their use. Explain different elements of FAST diagrams. Explain how FAST diagrams are useful in proceeding to the next phase of Job Plan.

Unit-1
Teaching Hours:30
Implementation Plan
 

Factors to be considered in developing the idea with respect to the implementation plan. The gaps to be avoided in developing the same. Promoting the concept of selecting a champion for ensuring implementation.

Unit-1
Teaching Hours:30
VE Definition Overview and History
 

This session is to provide the history of the Value methodology, introduce the concept of the value methodology, its origin and its evolvement with time. Introduce the works and concepts people like L.D. Miles, Charles Bytheway etc. Define value and introduce different types of value. Also introduce different terms in the VM including VA, VE, Function worth etc.

Unit-1
Teaching Hours:30
Creativity
 

Focus on the fact that all creativity must be based upon the prioritized functions from the Function Phase of the VE Job Plan. Discuss the nature of creativity and the common creative tools. Discuss a few creative tools and their rules especially brainstorming. Idea recording is discussed.

Unit-1
Teaching Hours:30
Team Dynamics and Behavior
 

Discuss the different behavioral traits like personal styles, styles of innovative thinking, styles of communication, etc. Explain how these styles affect the teamwork and coordination. Describe how it is important for the leader to know the team behavior to keep them motivated to achieve the optimum participation from all the members. Discuss optimization of group discussions, selection of an effective team, team size and intervention techniques

Unit-1
Teaching Hours:30
Development Phase
 

Emphasize the importance of developing of alternatives to be considered for implementation by the decision makers.

Unit-1
Teaching Hours:30
VE Job Plan
 

Introduce the VM Job Plan giving importance to its sequential nature and structured content. Emphasize the need to following the steps of the Job Plan for value improvement of the projects studied.

Unit-1
Teaching Hours:30
Function Analyis 2
 

Different types of functions: Basic, Required Secondary,Unwanted, Design Objectives, All the Time, and One time, are defined. Discussion on topics like how to find the basic function, how to define all functions of a project taking the advantage of the cross functional team. Uses of functions and how function enhances creativity are discussed 

 

Text Books And Reference Books:
Course material is developed as per the SAVE International syllabus for Module 1 workshop of Value Methodology. It will be supplemented with techniques and team exercises tailored to the student audience. The following books from SAVE international are referred: 
  1. Value Methodology pocket guide
  2. Function Analysis Guide
Essential Reading / Recommended Reading
  1. Stimulating Innovations in Products and services - JJ Kaufman
  2. Value Engineering: A Plan for Invention - Richard Park
Evaluation Pattern
  1. Assignments
  2. Examinations
  3. Final Project

MCN482 - INTERNSHIP: INDUSTRY EXPOSURE (2018 Batch)

Total Teaching Hours for Semester:300
No of Lecture Hours/Week:30
Max Marks:50
Credits:2

Course Objectives/Course Description

 

The industry exposure is an extension of class room learning. The area of choosing an industry for exposure will be based on the curriculum.

Course Outcome

The students get an understanding  of the industry scene, that is grounded in reality rather than mere theorizing.

Unit-1
Teaching Hours:300
Internship Report
 

Every student is expected to work in the organization under a mentor for a duration of 10 weeks and keep the guide informed about the same through a weekly report. A comprehensive internship report has to be submitted after the completion of the internship which will be the basis for a viva.

Text Books And Reference Books:

NA

Essential Reading / Recommended Reading

NA

Evaluation Pattern

Department Level Assessment

MCN483 - COMPREHENSIVE VIVA VOCE (2018 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:100
Credits:4

Course Objectives/Course Description

 

 

  • Media psychology is the branch of psychology that focuses on the relationships between human behaviour and the media. It uses various methods of critical analysis and investigation to develop a working model of a user's perception on media experience. These methods are used for society as a whole and on an individual basis. The course offers basics of psychology to the media students and disseminates information related to the impact of the media on human behaviour.

    This course will provide an overview of some of the fundamental concepts of media psychology and examine the use of psychological theory on emerging media content and presentation–from conventional visual culture to current digital new media

    To develop discussion and development of theoretical frameworks for the study and practice of media psychology.

  • To encourage students the effective and ethical uses of media to inform the public about the science and profession of psychology and the impact of media on individuals and society.

  • To create awareness among students on the importance of applying psychological knowledge in the development and use of positive and pro-social media.

Course Outcome

 

  • To be able to connect some of the major subfields, theories and schools of thought relate to psychology and fit with different media experience.

  • To understand what people want and need in order to help them create and use media to get more done, do things better and live more fulfilling lives

Unit-1
Teaching Hours:12
Introduction to Media Psychology
 

 

  • Media psychology- Definition, Importance, Scope and Practice.

  • Basics of Psychology for media professionals- Sensation and perception, Learning, Memory, attention, language, motivation, personality

Unit-2
Teaching Hours:12
Theoretical issues in media research and its contribution to media psychology
 

 

  • Early approaches to media, McLuhan and Postmodernism,

  • Early studies of Psychology and Media, Behaviourism and media research,

  • Cognitive psychology and media research,

  • Cultivation theory and media research, gratification theory and media research, expectancy value theory and media,

  • audience research and media psychology

Unit-3
Teaching Hours:12
Neuropsychology and Media
 

 

  • Structure and function of human nervous system.

  • Neuroscience of visual and auditory systems.

  • Neuroscientific methods- Brain imaging techniques, Electrophysiological techniques, psychophysiological techniques.

  • Neuro lingustics

  • Neurocinematics

Unit-4
Teaching Hours:12
Developmental issues in Media Psychology
 

 

  • Stages of Life- Infancy, Childhood, Adolescence, Early adulthood, Middle Adulthood, Late adulthood.

  • Media in developmental stages- Children and media influence, Adolescents and media influence, Adulthood and media.

Unit-5
Teaching Hours:12
The Social Psychology of the media
 
  • Social thinking- self, social beliefs, attitudes, impression formation

  • Social influence- conformity, persuasion, group influence.

  • Social relation- interpersonal relations, prejudice, aggression, conflict and peacemaking.

  • Representation of social groups in media- Gender, Minorities, Disabilities

  • Internet and social relations- Online persona, group dynamics on internet, Psychology of online aggression, Psychology of interpersonal online attraction and dating, altruism on the net,

  • Psychology of online gaming, gender issues and sexuality in internet.

 

Unit-6
Teaching Hours:12
Psychological Effects and Influence of Media
 

 

  • Negative effect and influence of media- Media and Violence, Influence of Pornography and Erotica, Cognitive and Behavioural Effects of Advertising, Effects of bad news,

  • News addiction, Soaps and its effects, reality television and its effects,

  • Social media and its ill effects.

  • Infotainment, Internet and behavioural change, Pro-social effects of media, Community development and media.

  • Positive effect and influence of media- Current affairs and news, Information processing approach to news reception

Text Books And Reference Books:

 

  • Giles, D. (2003). Media Psychology. London: Routledge.

  • Schramm, W. (1964). Mass Media and National Development: The Role of Information in the Developing Countries. Stanford: Stanford University Press.

  • Thussu, K. D. (2008). News as Entertainment: The Rise of Global Infotainment. New York: 2008.

Essential Reading / Recommended Reading

 

  • Giles, D. (2003). Media Psychology. London: Routledge.

  • Schramm, W. (1964). Mass Media and National Development: The Role of Information in the Developing Countries. Stanford: Stanford University Press.

  • Thussu, K. D. (2008). News as Entertainment: The Rise of Global Infotainment. New York: 2008.

Evaluation Pattern

CIA 1 - 20 marks

CIA 2 Mid Sem - 50 Marks

CIA 3 - 20 marks

Endsem - 100 marks