Faculty Publications

Sl.No. Name Title of the Paper Name of Journal / Vol. No / Issue No / Page Nos ISSN URL Academic Year
1 Ravi V Fintech: Digital Transformation of Financial Service Emperor Journal of Finance / 9 / 9 / 125 - 132 2583-4312

2023
2 Thirupathi Manickam Customer Attitude Towards Mobile Wallet Reference and Technology Adoption: A Study Undertaken In Bangalore City Empirical Economics Letters / 22 / Special Issue-1 / 51 - 67 1681-8997

2023
3 Thirupathi Manickam Fintech: Digital Transformation of Financial Service Emperor Journal of Finance / 9 / 9 / 125 - 132 2583-4312

2023
4 Thirupathi Manickam Usage, Implications, and Future of Edutech in UAE Universities Empirical Economics Letters / 22 / Special Issue-1 / 91 - 108 1681-8997

2023
5 Macherla Bhagyalakshmi Impact of Overall Service Quality and Technology Factors on the Intention to Use the Internet of Things (IoT) at Bescom Algorithms for Intelligent Systems / / / 243 - 253 2524-7565

2021
6 Macherla Bhagyalakshmi Patients' Perception about the Influence of CRM Factors in Selected Health Care Units Universal Journal of Public Health / 9 / 6 / 410 - 417 2331-8880

2021
7 Macherla Bhagyalakshmi Ascribing factors of Financial Literacy: An Evidential Study of Tamil Nadu and Karnataka Dogo Rangsang Research Journal / 10 / 9 / 227 - 240 2347-7180

2020
8 Macherla Bhagyalakshmi Ascribing factors of Financial Literacy: An Evidential Study of Tamil Nadu and Karnataka Dogo-Rangsang Research Journal / 10 / 09 / 1 - 14 2347-7180

2020
9 Macherla Bhagyalakshmi Employability Skill Training Intervention amongst Management Graduates by Higher Education Institutions in India: A Conceptual Model Turkish Journal of Computer and Mathematics Education / 12 / 2 / - 1309-4653

2020
10 Hridhya P K Emotional Accounting And Its Effect On Consumer Behavior International Journal Of Emerging Technologies And Innovative Research / 6 / 2 / 699 - 707 2349-5162

2018
11 Hridhya P K Robo Advisory Service In India International Journal Of Emerging Technologies And Innovative Research / 6 / 2 / 736 - 743 2349-5162

2018
12 Hridhya P K A study on the relationship between interest rate and sensex International Journal Of Emerging Technologies And Innovative Research / 6 / 2 / 708 - 716 2349-5162

2018
13 Macherla Bhagyalakshmi Digital Marketing in the flat world-An Ethical Way Journal of Advances and Scholarly Researches in Allied Education / 15 / 12 / 34 - 37 2230-7540

2018
14 Hridhya P K Impact of rural bank on rural farmers of kerala Steward business review / 1 / 2 / 9194 - 23209399

2014
15 Anand R A Study On Financial Literacy And Its Determinants Among Rural Entrepreneurs In Bangalore Rural Districts SOUTH INDIA JOURNAL OF SOCIAL SCIENCES / / / - 0972-8945

2023
16 Sudha E Service Robots?An Innovative Sustainability in Rural Banking Journal of Service Science and Management / 4 / 16 / 477 - 500 1940-9907

2023
17 Anand R Financial Literacy And Financial Behaviour Of Rural Entrepreneurs - An Empirical Study South India Journal Of Social Sciences / / / - 0972-8945

2022
18 Anu K M Artificial Intelligence And Machine Learning In Food And Agriculture Industry International Journal of Food and Nutritional Sciences / 12 / 1 / 168 - 179 2320-7876

2022
19 Sharath Ambrose Algorithm trading and its application in stock broking services E3S Web of Conferences / 376 / / 1 - 10 2267-1242

2022
20 Sudha E Talent acquisition-artificial intelligence to manage recruitment E3S Web of Conferences / 376 / 376 (2023) 05001 / 2 - 8 2267-1242

2022
21 Sudha E Algorithm trading and its application in stock broking services E3S Web of Conferences / 376 / / 1 - 10 2267-1242

2022
22 Raghunandan G Cloud Kitchens: Consumer Awareness & Perception International Journal of Business, Management & Allied Sciences / 7 / 3 / 10 - 19 2349-4638

2020
23 Sushin M Banking Digitization: a Boon or Bane for Employment ANVESAK / 51 / 1(IV) / 77 - 83 0378-4568

2020
24 Sushin M Antecedents of Consumer Attitude and Purchase Intention towards Counterfeit Products International Journal of Business and Globalisation / / / - 1753-3635

2020
25 Anu K M An empirical study on volatility impact of equity derivatives on underlying spot market IUP journal of financial risk management / 17 / 1 / 1 - 15 0972-916X

2019
26 Raghunandan G A study on Bitcoins-A smart currency Asian Journal of Management / 9 / 2 / 925 - 928 2321-5763

2018
27 Raghunandan G Application of Fintech in Banking Sector With Reference To Artificial Intelligence International Journal of Social Science and Economic Research / 03 / Issue:09 / 4547 - 4568 2455-8834

2018
28 Raghunandan G A Study On Impediments To Bitcoin?S Success International Journal of Social Science and Economic Research / 03 / Issue:09 / 5011 - 5020 2455-8834

2018
29 Raghunandan G A Study On The Role Of Cultural Integration In Marriage Of Entities International Journal of Research and Analytical Reviews / 6 / 1 / 656 - 667 2348-1269

2018
30 Raghunandan G A Study On The Impact Of Rupee Value Depreciation On Foreign Tourist Arrivals To India International Journal of Research and Analytical Reviews / 6 / 1 / 515 - 521 2348-1269

2018
31 Raghunandan G Halloysite Nanotubes: A Novel Reinforcing Material for Future Applications Journal of Polymer & Composites / 7 / 1 / 34 - 40 2321-8525

2018
32 Raghunandan G Application Of Fintech In Banking Sector With Reference To Artificial Intelligence International Journal of Social Science and Economic Research / 03 / 09 / 4547 - 4568 2455-8834

2018
33 Raghunandan G 'Electronic Customer Relationship Management- An effective tool in the Banking Sector' Asian Journal of Management / 9 / 1: Jan-Feb / 741 - 744 0976-495X

2017
34 Raghunandan G Impact of Digital Money Post Demonetization on the Indian Economy - A Descriptive Study Asian Journal of Management / 9 / 1 / 913 - 919 2321-5763

2017
35 Anu K M An Empirical Study on Commodity Derivatives Market in India EPRA International Journal of Economic and Business Review / 3 / 6 / 117 - 121 https://eprajournals.com/IJES

2015
Sl.No. Author/Co-Author Type of Work Title of the Paper Title of Book/Chapter/Article/Case Study ISSN Academic Year
1 SUDHA E,HARIHARAN R Text book Data Analytics 978-93-94958-69-2 2023
2 ANAND R Reference book Strategies for Banking Risk and Marketing Management. 978-93-5840-658-0 2023
3 ANAND R,PADMAPRIYA S Reference book Financial Accounting 978-93-5693-991-2 2023
4 THIRUPATHI MANICKAM,HRIDHYA P K,RAVI V,CHANDAN CHAVADI, DHANABALAN THANGAM Text book Global Perspectives on Social Media Usage Within Governments Social Media Usage in Indian Banking and Financial Institutions 9781668474518 2023
5 THIRUPATHI MANICKAM,MACHERLA BHAGYALAKSHMI,CHANDAN CHAVADI, DHANABALAN THANGAM Text book Global Perspectives on Social Media Usage Within Governments Usage of Social Media in Education: A Paradigm Shift in the Indian Education Sector 9781668474518 2023
6 SUDHA E,HARIHARAN R,ASHOK J,DAVID WINSTER PRAVEENRAJ D,CHANDAN CHAVADI, DHANABALAN THANGAM Reference book Global Perspectives on Social Media Usage Within Governments Role of Social Media in the Digital Transformation of Business 9781668474501 2023
7 RAGHUNANDAN G,DR JALAJA KR,DR VASANTHA KUMARI K Reference book Security Analysis and Portfolio Management 9789358406597 2023
8 THIRUPATHI MANICKAM,IZA GIGAURI, MARIA PALAZZO, MARIA ANTONELLA FERRI Reference book Handbook of Research on Achieving Sustainable Development Goals With Sustainable Marketing Importance of Sustainable Marketing Initiatives for Supporting the Sustainable Development Goals 9781668486832 2023
9 THIRUPATHI MANICKAM,IZA GIGAURI, MARIA PALAZZO, MARIA ANTONELLA FERRI Text book Handbook of Research on Achieving Sustainable Development Goals With Sustainable Marketing Importance of Sustainable Marketing Initiatives for Supporting the Sustainable Development Goals 9781668486832 2023
10 SHARATH AMBROSE,DR. BREEZY TRIPATHI,DR. R. ANGAYARKANNI Text book Principles of Management 978-93-94958-59-3 2023
11 SUDHA E,MEGHA PANDEY Text book Financial Accounting 978-93-94958-20-3 2023
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