Faculty Publications

Sl.No. Name Title of the Paper Name of Journal / Vol. No / Issue No / Page Nos ISSN URL Academic Year
1 Ashok J A Novel Security Framework For Healthcare Data Through IOT Sensors Measurement: Sensors / / / - 2665-9174

2022
2 Joby Thomas Relationship Between Sustainable Tourism Indicators and the Operational Challenges of the Tourism Business: Empirical Evidence from the Wildlife Resorts of Karnataka, India. International Journal of Social Ecology and Sustainable Development / 13 / 1 / - 1947-8410

2022
3 Melvin Victor Impact of a pandemic on the entrepreneurial ecosystem International Journal of E-Entrepreneurship and Innovation / 12 / / - 1947-8585

2022
4 Ashok J Strategies of Marketing during pre and post Covid era A comparative study Turkish Online Journal of Qualitative Inquiry / 12 / 5 / 3938 - 3944 1309-6591

2021
5 Ashok J Comparative Study Of HRM Practices In Banks International Journal of Disaster Recovery and Business Continuity / 12 / 1 / 674 - 678 2005-4289

2021
6 David Winster Praveenraj D Identifying The Influencing Attributes For Brand Preference In Surface Sanitizers ? A Study Using Conjoint Analysis Journal of Tianjin University Science and Technology / 54 / 10 / - 0493-2137

2021
7 Shrinivas Product specific determinants of electronic gadget purchase intention - a case of the purchase behaviour of Indian youth International Journal of Management Practice / 15 / 2 / 205 - 234 1477-9064

2021
8 Shrinivas Fox's Head Or Lion's Tail? Work-Life Balance Of Women Entrepreneurs In Agriculture And Farm Ventures And Its Antecedent Effect On Quality Of Life International Journal of Professional Business review / 7 / 2 / 1 - 19 2525-3654

2021
9 Ashok J Recruit Through AI: Improve Quality of Recruitment Design Engineering / 7 / / 4788 - 4801 0011-9342

2020
10 David Winster Praveenraj D A Study On The Purchase Behavior Of Rural Women Of Tamilnadu In Purchasing Disposable Diapers For Their Toddlers Sambodhi Journal / 43 / 3 / 299 - 305 2249-6661

2020
11 David Winster Praveenraj D Are Faculty Satisfied with their Job? ? A Study Identifying the Influencing Factors Test Engineering and Management / / / - 0193-4120

2020
12 David Winster Praveenraj D Assessing The Acceptance Level Of Consumers? Towards Marketing Efforts Through Mobile Phones International Journal of Disaster Recovery and Business Continuity / / / - 2005-4289

2020
13 David Winster Praveenraj D Reduction Of Logistics Cost Through Cross Consolidation Of Loads International Journal of Disaster Recovery and Business Continuity / / / - 2005-4289

2020
14 Shabarisha N Impact of Information Asymmetry on Return Volatility - Domestic and Cross-Country Evidence Indian Journal of Research in Capital Markets / 7 / 2-3 / 39 - 52 2394-3459

2020
15 Shrinivas Product Specific Determinants of Electronic Gadget Purchase Intention A Case of the Purchase Behaviour of Indian Youth International Journal of Management Practice / / / - 1741-8143, 1477-9064

2020
16 Ashok J Impact of Employee Empowerment on Productivity International Journal of Recent Technology and Engineering / 8 / 4 / 7736 - 7739 2277-3878

2019
17 Ashok J Emotional Intelligence Psychological Contract Test Engineering and Management / 82 / / 16516 - 16521 0193-4120

2019
18 Ashok J Emotional Intelligence & Knowledge Management International Journal of Advanced Science and Technology / 29 / 5 / 1640 - 1648 2005-4238

2019
19 Ashok J A Study On Higher Education Students Preference Of Social Media Platform International Journal of Southern Economic Light / 7 / / 11 - 22 2277 - 5692

2019
20 David Winster Praveenraj D Worklife Balance Of Women Faculty Members In Educational Institutions International Journal Of Creative and Innovative Research In All Studies / 2 / 7 / 29 - 32 2581-5334

2019
21 David Winster Praveenraj D E- Wallet ? a Technological Revolution in Digital India International Journal of Innovative Technology and Exploring Engineering / / / 3870 - 3877 2278-3075

2019
22 David Winster Praveenraj D Improving workforce productivity and organizational performance through employee engagement ? a validating study conducted among garment workers in India Journal of Xi'an University of Architecture & Technology / / / 3734 - 3743 1006-7930

2019
23 David Winster Praveenraj D A Study on Pre and Post-Purchase Behaviour Exhibited by Online Shoppers ? Special Reference to Shoppers of Amazon.in Restaurant Business / 118 / 6 / - 0097-8043

2019
24 David Winster Praveenraj D Does the Recent Global Business Growth Exhibit An Inclusive Growth? a Research on Socio-Economic Status of Least Developed Nations in Asia International Journal of Recent Technology and Engineering / 8 / 4 / 9928 - 9938 2277-3878

2019
25 Joby Thomas Thank you! For not serving: A study on customer's perception towards responsible beverage service International Journal of Creative Research Thoughts / 8 / 5 / 790 - 802 2320-2882

2019
26 Shabarisha N Application of GARCH Models for Modelling Stock Market Volatility: An Empirical Study IUP Journal of Financial Risk Management / 16 / 2 / 69 - 81 0972-916X

2019
27 Shabarisha N Investigation Of Asymmetry In The Return -Volatility Relation: Evidence From Indian Stock Market Studies in Indian Place Names / 40 / 40 / 962 - 973 2394-3114

2019
28 Shrinivas Tracing Gender Stereotyping of Women By Companies of Various Industries in their Advertising Efforts International Journal of Advanced Scientific Research and Management / 4 / 6 / 5 - 13 2455-6378

2019
29 Ashok J Testing Correlation between Satisfaction of Work Related Basic Needs and Job Engagement: A Study among Teaching Staff of Engineering Colleges in Erode Indian Journal of Public Health Research & Development / 10 / 3 / 1066 - 1071 0976-5506

2018
30 David Winster Praveenraj D Level of Work life Quality and Enrichment ? A Study among Workforce of Indian Retail Sector International Journal of Research and Scientific Innovation (IJRSI) / 6 / 5 / 17 - 21 2321-2705

2018
31 Joby Thomas The Decision Making of Business Travellers in Selecting Online Travel Portals for Travel Booking: An Empirical Study of Delhi National Capital Region, India GeoJournal of Tourism and Geosites / 22 / 2 / 339 - 346 2065-0817, 2065-1198

2018
32 Joby Thomas Responsible Beverage Service Practices: Comparison between India and Australia Atna / 13 / 2 / 29 - 40 0975-3281

2018
33 Shabarisha N Evidence of Stylized Facts of Return Volatility in Indian Stock Market - An Empirical Study International Journal of Research and Analytical Reviews / Special Issue / Special Issue / 99 - 108 2349-5138

2018
34 Shabarisha N A Study on Unfolding Volatility and Leverage Effect in Indian Stock Market International Journal of Financial Management / 8 / 4 / 7 - 14 2229-5682

2018
35 Shrinivas A study on organisational citizenship behaviour among lecturers of private colleges in bengaluru. Journal of Emerging Technologies and Innovative Research / 5 / 12 / 338 - 345 2349-5162

2018
36 Shrinivas A Study On The Effect Of Visual Merchandising On Consumer Behaviour Towards Cosmetics In Their Retail Outlets In Bangalore Journal of Emerging Technologies and Innovative Research / 6 / 3 / 150 - 158 2349-5162

2018
37 Shrinivas Use of Gender Marketing In the Movement of select Gearless 2 - Wheeler Vehicles In Bengaluru Journal of Emerging Technologies and Innovative Research / 6 / 3 / 557 - 565 2349-5162

2018
38 Joby Thomas Local Community Involvement in Wildlife Resorts: Issues and Challenges Asia-Pacific Journal of Innovation in Hospitality and Tourism (APJIHT) / 6 / 2 / 55 - 70 2289-1471

2017
39 Joby Thomas Travellers Attitude Towards Online Purchase Of Travel Products: An Empirical Study Of Online Travel Portals Geojournal of Tourism and Geosites / 21 / 1 / 133 - 142 2065-0817, 2065-1198

2017
40 Joby Thomas Travellers Attitude Towards Online Purchase Of Travel Products: An Empirical Study Of Online Travel Portals GeoJournal of Tourism and Geosites / 21 / 1 / 133 - 142 2065-0817, 2065-1198

2017
41 Shabarisha N A Review on Value Chain Analysis as a Strategic Cost Management Tool Account and Financial Management Journal / 3 / 3 / 1386 - 1393 2456-3374

2017
42 Shrinivas A study on understanding the consumer purchase intention with respect to smart phones among youth in Bangalore. International Journal of Business and Management Invention / 7 / 1 / 21 - 24 2319-8028

2017
43 Shrinivas Consumer Purchase Intention Mediated by Brand Image, Country of Origin and Corporate Identity- Appraisal of Electronic Gadgets by the Young in Bengaluru SS International Journal of Economics and Management / 3 / 2 / 17 - 26 2231-4962

2017
44 Shrinivas A Study On The Factors Affecting The Buying Behaviour Of Women With Respect To The Cosmetic Industry International Journal Of Creative Research Thoughts / 6 / 1 / 244 - 249 2320-2882

2017
45 Shabarisha N Forecasting Volatility in Options Trading - Nexus between Historical Volatility and Implied Volatility International Journal of Research in Finance and Marketing / 6 / 9 / 1 - 14 2231-5985

2016
46 Shrinivas The descriptive study on need for transformational change in Higher Education system in India International Journal of Business and Management Invention / 5 / 8 / 13 - 17 2319-801X

2016
47 Ashok J An Analysis Of Factors Affecting On Online Shopping Behaviour Of Consumers With Special Reference To Coimbatore International Journal of Applied Engineering Research / 10 / 4 / 8715 - 8723 0973-4562

2015
48 Joby Thomas Social Media Influence on Holiday Decision Making Process Tourism Innovations / 5 / 1, August / 50 - 56 2278-8379

2015
49 Shabarisha N Heuristic and Biases Related to Financial Investment and the Role of Behavioral Finance in Investment Decisions ? A Study ZENITH International Journal of Business Economics & Management Research / 05 / 12 / 82 - 101 2249-8826

2015
50 Ashok J Impact of shopper marketing on purchase decisions of information technology devices for personal use by Indian consumers Journal of Theoretical and Applied Information Technology / / / - 1817-3195

2014
51 David Winster Praveenraj D Impact of shopper marketing on purchase decisions of information technology devices for personal use by Indian consumers Journal of Theoretical and Applied Information Technology / / / - 1817-3195

2014
52 Joby Thomas Local Community Involvement in Tourism- An Evaluation of the Practices of Private Resorts in Karnataka Indian Journal of Tourism & Hospitality Management / 5 / 1 / 45 - 52 2229-404X

2014
53 Joby Thomas An Assessment of job satisfaction among professionals of travel agencies and tour operators in Bangalore Tourism innovations / 2 / 1 / - 2278-8379

2013
54 Shabarisha N International Financial Reporting Standards for Small and Medium Enterprises in India ? An Tentative Study ZENITH International Journal of Multidisciplinary Research / 3 / 11 / 213 - 226 2231-5780

2013
55 Shabarisha N The Impact of Total Quality Management on Banks and Workers Performance: A Case Study International Journal Of Research In Commerce And Management / 4 / 9 / 28 -

2013
56 Ashok J Share Price Behaviour of Indian Pharmaceutical Companies Life Science Journal / 10 / 6 / 142 - 146 1097-8135

2012
57 Ashok J A Study on Customer Perception towards Mobicool Car Coolant Oil European Journal of Social Sciences / 27 / 4 / 588 - 592 1450-2267

2012
58 Ashok J A Study on HRD Climate in a Public Sector Cement Company - An empirical study Life Science Journal / 10 / 5 / 422 - 430 1097-8135

2012
59 Ashok J Employee perception towards effectiveness of human resource practices followed in commercial banks in Erode district, Tamilnadu European Journal of Social Sciences / 29 / 3 / 443 - 449 1450-2267

2011
60 Ashok J Merger announcements and stock price behavior: Empirical evidence from Indian stock market International Research Journal of Finance and Economics / 83 / / 153 - 160 1450-2887

2011
61 Ashok J Organizational climate and attitude of teachers a co-relational study European Journal of Social Sciences / 22 / 4 / 599 - 610 1450-2267

2011
62 Joby Thomas Heritage Walks as a tool for promoting Sustainable Historical Tourism Atna: Journal of Tourism Studies / 5 / 1 / 40 - 51 0975-3281

2010
63 Joby Thomas Economic Recession and its Impact on Tourism Atna: Journal of Tourism Studies / 4 / 1 / 57 - 64 0975-3281

2009
64 Joby Thomas The Role of Wildlife resorts in Promoting Ecotourism in Karnataka Indian Journal of Tourism and Hospitality Management / 1 / 1 / 63 - 75

2009
65 Joby Thomas Human Resource Development in Airline Industry: A study on HRD initiatives of Indian Atna; Journal of Tourism Studies / 2 / 1 / 106 - 115 0975-3281

2007
66 Joby Thomas Strategic Role of Hampi development authority in promoting tourism in Karnataka : A study Atna : Journal of Tourism Studies / 1 / 1 / 86 - 95 0975-3281

Sl.No. Author/Co-Author Type of Work Title of the Paper Title of Book/Chapter/Article/Case Study ISSN Academic Year
1 ASHOK J,DAVID WINSTER PRAVEENRAJ D,SUBRAMANI K Text book Digital Marketing 978-93-94958-22-7 2023
2 HARIHARAN R,VEDAPRADHA R Reference book MCDM and FSA Approach To Comparative Performance of Investment Banks 978-93-94958-09-8 2023
3 SHRINIVAS,PAIMAN AHMAD,HUSSEIN KHALIFA,ALHAMZAH ALNOOR Reference book Artificial Neural Networks and Structural Equation Modeling Sustainability and Social Responsibility in Marketing 978-981-19-6509-8 2022
4 HARSHITHA Y S,AKASH,DR BAIG ALI,MRS SUVARNA Text book Research Methodology Sampling design 978-93-5515-467-5 2022
5 HARSHITHA Y S Text book Research Methodology Sampling 9789355154675 2022
6 HARIHARAN R,VEDAPRADHA R, ASSISTANT PROFESSOR, MCC,SHIVAKAMI RAJAN Reference book Application Of Blockchain In Service Sector 9789356649309 2022
7 SHABARISHA N (1626) Reference book Handbook of Research on Acquiring 21st Century Literacy Skills Through Game-Based Learning A Paradigm Shift in Higher Education: Evidence-Based Cross-Sectional Study Conducted in South India ISBN13: 9781799872719,ISBN10: 1799872718 2022
8 SHABARISHA N,PROF. J. MADEGOWDA Conference Proceedings Recent Trends in Commerce, Management and Economics Modelling Contemporaneous and Asymmetric Properties in the Price and Volume Relationship 978-81-953620-1-1 2021
9 JOBY THOMAS,VEENASHREE PARMAR ,ROBINET JACOB,TONEY K THOMAS Conference Proceedings Conference Proceedings: 1st Asian Tourism Research Conference-Interpreting the Landscape of Asian Tourism Street Food as A Driver of Gastronomy Tourism: An Evidence from Mumbai 9789354263477 2020
10 JOBY THOMAS,NIKHIL RAJ K,ROBINET JACOB,TONEY K THOMAS Conference Proceedings Conference Proceedings: 1st Asian Tourism Research Conference-Interpreting the Landscape of Asian Tourism Textile Tourism: Opportunities and Challenges for Khadi Industries 9789354263477 2020
11 SHRINIVAS Reference book Mental health strategies and psychological challenges in the post COVID-19 pandemic COVID-19( and its impact on mental health causing to stress,anxiety and suicide incidences in India 978-81-946666-4-6 2020
12 SHRINIVAS Reference book Consumer Purchase Intention- How price and quality mediates the purchase of electronic gadgets by the youth. Consumer Purchase Intention 8194374367 2020
13 JOBY THOMAS Reference book Community Participation in Tourism Development in Emerging Countries Local Community Involvement in Ecotourism Development at Agumbe, Karnataka 978-93-88237-38-3 2019
14 JOBY THOMAS,JOSE K ANTONY,BINDI VARGHESE Reference book Evolving Paradigms in Tourism and Hospitality in Developing Countries: A Case Study of India Influence of Perceived Risks on the Destination Choice Process: An Indian Perspective 13: 978-1-77188-630-7 2019
15 JOBY THOMAS Text book Airport Handling and air Tickets Airport Handling and air Tickets 2016
16 JOBY THOMAS Text book Travel Operations and Consultancy Travel Operations and Consultancy 2015
17 JOBY THOMAS, FR DANIEL D SOUZA,G NAGARJUNA Conference Proceedings Tourism Sector in India: Development, Sustainability and Challenges Marketing of Eco and Sustainable Tourism, and Sustainability of Organisations 978-81-924180-5-6 2015
18 JOBY THOMAS Conference Proceedings Tourism leisure and Hospitality-In a Global Economy Tourism leisure and Hospitality-In a Global Economy 978-93-82305-74-3 2015
19 JOBY THOMAS,DR SANDEEP K, DR SP BANSAL AND DR PRASHATH GOWTHAM,NAGARJUNA G Reference book Tourism Towards New Horizons Status, Issues and Perspective Eco and Sustainable Tourism Practices of Resorts in Karnataka- A content analysis of websites 978-818457-556-9 2014
20 JOBY THOMAS Reference book Major Research Project Report on An Evaluation of Eco and Sustainable Practices of Selected Resorts in Karnataka Major Research Project Report on An Evaluation of Eco and Sustainable Practices of Selected Resorts in Karnataka 978-93-82305-62-0 2014
21 JOBY THOMAS Reference book International Marketing in Tourism Humanitarian Tourists : Emerging Market Segment in Indian Tourism. 978-81-261-4934-6 2011
22 JOBY THOMAS Text book Understanding Tourists:Profile and Markets Approaches to Market Segmentation AND Market Segments 978-81-266-5597-7 2011
23 JOBY THOMAS Reference book Tourism for Development-A Managerial Approach Marketing Impacts Of Travel Marts In South India 978-81-84-57-312-1 2011
24 JOBY THOMAS Conference Proceedings Souvenir National Seminar on Crises Management The Challenge of Tourism and Hospitality Economic Recession and Tourism 2009
25 JOBY THOMAS Conference Proceedings Souvenir National Seminar on Indian Tourism - Opportunities Unlimited! HRD in Airline Sector - The Indian Scenario; An analysis 2008
26 JOBY THOMAS Conference Proceedings Souvenir- Two day national level seminar on tourism in India with special reference to Karnataka Tourism Tourism Policies and Strategies - A Comparative perspective 2007
27 JOBY THOMAS,JOHN TRIBE,P PAKKEERAPPA Conference Proceedings Cutting Edge Research in Tourism-New Directions, Challenges and Applications Sustainable Tourism Development Through Co-operatives: An Indian Practice ISBN: 1-84469-012-1 2006
28 JOBY THOMAS Conference Proceedings Changing Dimensions of Tourism Industry Human Resource Development in Airlines Industry: A Study on HRD Initiatives of Indian 2006
29 JOBY THOMAS Conference Proceedings Souvenir- National Conference on Management of Emerging Sectors New Paradigms and Perspectives Human Resource Management in Emerging Sectors: A Study on HRD in Tourism Sector 2005
30 JOBY THOMAS Conference Proceedings Souvenir: National Seminar on Tourism: Opportunities and Challenges Career Opportunities in Tourism 2005
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