| Sl.No. | Author/Co-Author | Type of Work | Title of the Paper | Title of Book/Chapter/Article/Case Study | ISSN | Academic Year |
| 1 | BARANIDHARAN,DHAKSHAYINI K N,JYOTI KUKREJA,SHEFALI SALUJA,SANDHIR SHARMA | Text book | Neuroleadership Development and Effective Communication in Modern Business | Exploring the Influence of Emotional Intelligence on Decision-Making Across Diverse Domains: A Systematic Literature Review. | 9798369343517 | 2025 |
| 2 | ASHOK J,ARUN T J,BALAMURUGAN A | Text book | Physics Principles in Economic Models | 978-93-6126-806-9 | 2024 | |
| 3 | ROOPA M B,PHILIP, B,MATHEW, G.A,SEBASTIAN, R.T.,ESHWARI, B,MATHEWS, S.B.,STUDIES IN SYSTEMS, DECISION AND CONTROL | Conference Proceedings | Anticipating Future business trends : Navigating Artificial Intelligence Innovations | Strategizing Talent Acquisition for Fostering Future Workforce Success: Addressing Millennial Turnover and Hiring Challenges in a Rapidly Evolving Business Landscape | 978-3-031-63569-4 | 2024 |
| 4 | BARANIDHARAN,NARAYANAN, R,B. SINGLA,K. SHALENDER,K. STAME | Reference book | Revolutionizing the Healthcare Sector with AI | Mapping the AI Landscape in Healthcare Quality: A Bibliometrics Analysis | 9798369337318 | 2024 |
| 5 | BARANIDHARAN,MADESWARAN A,SUBRAMANI K,AMIRDHA VASANI SANKARKUMAR,IN T. TARNANIDIS & N. SKLAVOUNOS | Text book | New Trends in Marketing and Consumer Science | Dynamic Strategies and Evolutionary Trajectories: A Comprehensive Review of Experiential Marketing in the Soft Drink Industry | 9798369327548 | 2024 |
| 6 | CHIPPY MOHAN,DEVESH PRATAP SINGH,K. RANJITH SINGH,N DIVYA,R RAMKUMAR,S. ABIRAMI | Conference Proceedings | 2024 4th International Conference on Advance Computing and Innovative Technologies in Engineering (ICACITE) | A Way Towards Next-Gen Networking System for the Development of 6G Communication System | 979-8-3503-6016-5 | 2024 |
| 7 | CHIPPY MOHAN,SHRUTI AGRAWAL,G. ARUN FRANCIS,S SHERIL,MOHAMMED AL-FAROUNI,S. ROSALINE | Conference Proceedings | 2024 4th International Conference on Advance Computing and Innovative Technologies in Engineering (ICACITE) | A Structured Design of 5G Based Assisted MTC System using Mission-Critical System | 979-8-3503-6016-5 | 2024 |
| 8 | DAVID WINSTER PRAVEENRAJ D,DR SATINDER KAUR GUJRAL ,AR. BALPREET SINGH MADAN,MRS. VARSHA ATUL SHUKRE,MS. MARGIE ACHARYA | Reference book | DIGITAL EVOLUTION: A I A N D T H E S H A P I N G O F M O D E R N T E C H N O L O G Y | 978-81-19477-89-0 | 2024 | |
| 9 | POLAMARASETTY BALA NARENDRA KIRAN,G MADHUMITA,P. DOLLY DIANA,NEENA PC,SWATI AGGARWAL,AMARJA SATISH NARGUNDE | Conference Proceedings | Proceedings of 5th International Conference on Recent Trends in Computer Science and Technology (ICRTCST) | AI-powered Performance Management: Driving Employee Success and Organizational Growth | 979-8-3503-0612-5 | 2024 |
| 10 | POLAMARASETTY BALA NARENDRA KIRAN,D. ANITHA KUMARI,IRFAN ABDUL KARIM SHAIKH,S. GANGADHARAN,S. R. RAMYA,AMARJA SATISH NARGUNDE | Conference Proceedings | Proceedings of 5th International Conference on Recent Trends in Computer Science and Technology (ICRTCST) | Machine Learning for Diversity and Inclusion: Addressing Biases in HR Practices | 979-8-3503-0612-5 | 2024 |
| 11 | LAKSHMI S R,PRAKASH CHANDRA SWAIN,SEEMA BALAN,ANKUR CHOUDHARY, PRAMOD KUMAR PATJOSHI,J RAJA, INSTITUTE OF ELECTRICAL AND ELECTRONICS ENGINEERS | Conference Proceedings | 2024 5th International Conference on Recent Trends in Computer Science and Technology (ICRTCST) | Machine Learning Approach for Evaluating Industry-Based Employer Ranking and Financial Stability | 979-8-3503-5137-8 | 2024 |
| 12 | LAKSHMI S R,SHIVAM CHANDA,SHINEY CHIB,SHANTANU S BOSE,B. ISMAIL ZABIULLAH,AJATASHATRU SAMAL,IEEE | Conference Proceedings | 2024 International Conference on Communication, Computer Sciences and Engineering (IC3SE) | Algorithmic Trading: Financial Markets Using Artificial Intelligence | 979-8-3503-6684-6 | 2024 |
| 13 | DAVID WINSTER PRAVEENRAJ D,MELVIN VICTOR ,DR K SUBRAMANI | Reference book | Strategic Growth: Mastering the intersection of Management and Marketing | 978-81-19477-50-0 | 2024 | |
| 14 | BARANIDHARAN,G. PRAKASHA, M. LAPINA, D. BALAKRISHNAN, & M. SAJI | Text book | Digital Technologies in Modeling and Management: Insights in Education and Industry | Enhancing Business Capabilities Through Digital Transformation, Upscaling, and Upskilling in the Era of Industry 5.0: A Literature Review | 9781668495780 | 2024 |
| 15 | DAVID WINSTER PRAVEENRAJ D,HARIHARAN R,SUDHA E,SHARATH AMBROSE,VEDHAPRADHA RADHAKRISHNA,AIP CONFERENCE PROCEEDINGS EDITORIAL OFFICE | Conference Proceedings | AIP Conf. Proc. 2971, 010001 (2024) | Blockchain-service quality-service value model to tourism experience | 978-0-7354-4866-7 | 2024 |
| 16 | BARANIDHARAN (4003) | Text book | Digital Currency Assets and Challenges to Financial System Stability | Investor Behaviour, Market Efficiency, and Regulatory Challenges in Digital Currency Investments: A Comprehensive Literature Review | 979-836930771-7 | 2024 |
| 17 | BARANIDHARAN,CLEMENT CHIAHEMBA M. AJEKWE,MARIE GORETTI NAKITENDE,A. RAFAY | Text book | Theory and Practice of Illegitimate Finance | Accounting Fraud and Bankruptcy: The Case of Wirecard AG | 9798369311912 | 2024 |
| 18 | DAVID WINSTER PRAVEENRAJ D,RAMAKRISHNAN, SHEEJA,VELUTHAKKAL, JAYASHREE,MANOHARAN, GEETHA,PURUSHOTTAMASHTIKAR, SUNITHA,SELVARAJ, FRANKLINJOHN,REDDY I.R., MAHENDER K. | Conference Proceedings | AIP Conference Proceedings | Interactions between emotional and spiritual intelligence and their effects on employee performance | 2024 | |
| 19 | DAVID WINSTER PRAVEENRAJ D,HARIHARAN R,SHARATH AMBROSE,SUDHA E,RADHAKRISHNA, VEDAPRADHA | Conference Proceedings | International Conference on Research in Sciences, Engineering, and Technology, ICRSET 2022 | Blockchain-service quality-service value model to tourism experience | 2024 | |
| 20 | DAVID WINSTER PRAVEENRAJ D,DR. ANINDITA DR. GANGADHAR G HUGAR MR. SANDEEPAN S | Reference book | Harmonious Leadership - Merging Contemporary Innovations With Diverse Insights | 978-81-19585-65-6 | 2024 | |
| 21 | DAVID WINSTER PRAVEENRAJ D,MADESWARAN A,MALLA S.G., PRAGATHI B., MUDULI U.R., AWAD H. | Conference Proceedings | E3S Web of Conferences | Machine Learning Integration for Enhanced Solar Power Generation Forecasting | 2024 | |
| 22 | LAKSHMI S R,SHINEY CHIB,MANJUSHA P. GANDHI,N SUBBU SASTRY,B. ISMAIL ZABIULLAH,BHARATH S B RAGAVENDRA,IEEE | Conference Proceedings | 2024 International Conference on Communication, Computer Sciences and Engineering (IC3SE) | Beyond Automation: Understanding the Transformational Capabilities of AI in Management | 979-8-3503-6684-6 | 2024 |
| 23 | BARANIDHARAN,MALLIKA B K,N. THILAGA,RUI ALEXANDRE CASTANHO | Text book | Green Economy and Renewable Energy Transitions for Sustainable Development | A Case Study on a Beacon of Hope Transition: India's Renewable Energy Integration and the Ujwal DISCOM Assurance Yojana (UDAY) | 9798369312988 | 2024 |
| 24 | BARANIDHARAN (4003) | Text book | Handbook of Research on Creating Motivational Online Environments for Students | A Study of Mediating Factors Influencing Student Motivation and Behaviour: A Literature Review | 9781668445341 | 2024 |
| 25 | HARSHITHA Y S,PACHUAU, LALCHHANTLUANGI,BHASKAR D.N.S,VARDE, YASHSWINI,MURUGAN S,TENNIN KYLA LATRICE,RAY, SAMRAT,SORG, JENS M | Reference book | Cases on AI ethics in Business | Driving profitable business growth through economical optimization, energy management, and industrial 5.0 innovations | 979-836932644-2, 979-836932643-5 | 2024 |
| 26 | MANASA N,OTHERS,LAKSHMI S R | Conference Proceedings | International Conference on Communication, Computer Sciences and Engineering, IC3SE 2024 | Examining the Impacts and Obstacles of AI-Driven Management in Present-Day Business Contexts | 979-835036684-6 | 2024 |
| 27 | BARANIDHARAN,SONAL DEVESH,BABITA SINGLA, KUMAR SHALENDER, NRIPENDRA SINGH | Text book | Creator's Economy in Metaverse Platforms: Empowering Stakeholders Through Omnichannel Approach | Incorporating the Metaverse Into the Green Banking Revolution: Spearheading the Implementation of Eco-Friendly Financial Practices | 9798369333594 | 2024 |
| 28 | DIVYA SHREE V,SUDHA E | Text book | Management Accounting | 978-81-19385-26-3 | 2024 | |
| 29 | CHIPPY MOHAN,AJAY JOSE,AJITHA KRISHNAPRASAD,SHEMILY P JOHN | Reference book | Frameworks for Disaster Management | 978-93-91884-65-9 | 2024 | |
| 30 | DAVID WINSTER PRAVEENRAJ D,MANASA N,LAKSHMI S R,INSTITUTE OF ELECTRICAL AND ELECTRONICS ENGINEERS | Conference Proceedings | 2023 4th International Conference on Computation, Automation and Knowledge Management, ICCAKM 2023 | Predictive Analytics for Stock Market Trends using Machine Learning | 979-835039324-8 | 2024 |
| 31 | CHIPPY MOHAN,GIREESH KUMAR,SHARON SOPHIA J,MERCY TOM | Reference book | Vulnerability, Sustainability, and Disaster Dynamics | 978-93-91884-21-5 | 2024 | |
| 32 | PRADEEP KUMAR S V ,PRIYA VINOD,REVATHI RAVI,A R ANAND | Reference book | Essentials of Disaster management | Essentials of Disaster management | 978-93-91884-33-8 | 2024 |
| 33 | JOBY THOMAS,RINGNGHETI KHENGLAWT | Reference book | Utilizing Smart Technology and AI in Hybrid Tourism and Hospitality | AI-Powered Marketing Strategies in the Tourism and Hospitality Sector | 13: 9798369319789 | 2024 |
| 34 | POLAMARASETTY BALA NARENDRA KIRAN,SHAIKU SHAHIDA SAHEB,B. UDAYA BHASKARA GANESH,N ROOPALATHA,SHAIK MAHABOOB SYED,P. WILLIAM,IEEE | Conference Proceedings | Proceedings of 4th International Conference on Computation, Automation and Knowledge Management (ICCAKM) | Artificial Neural Networks Based Risk Management Analysis of Modern Commercial Banks Using Behavioral Finance Theory | 979-8-3503-0612-5 | 2024 |
| 35 | DHAKSHAYINI K N | Text book | Rural and Green Marketing | 978-81-970432-6-0 | 2024 | |
| 36 | DHAKSHAYINI K N | Text book | Marketing Management | 978-81-970432-5-3 | 2024 | |
| 37 | SANDHYA D,PRADEEP KUMAR S V ,ASHA S | Reference book | Cost And Management Accounting | 978-93-91884-604 | 2024 | |
| 38 | POLAMARASETTY BALA NARENDRA KIRAN,DEVADUTTA INDORIA,ANUJ KUMAR,MANJUSHA GOEL,NITIN ARVIND SHELKE,JAGENDRA SINGH,IEEE | Conference Proceedings | ICCCIS 2023 Proceedings | Artificial Intelligence and Machine Learning in Human Resource Management and Market Research for Enhanced Effectiveness and Organizational Benefits | 979-8-3503-0612-5 | 2024 |
| 39 | POLAMARASETTY BALA NARENDRA KIRAN,NANDITA GOYAL,NIDHI SINGHAL,VIBHUTI TYAGI,JAGENDRA SINGH,N.MANIKANDAN,IEEE | Conference Proceedings | ICCCIS-2023 Proceedings | Predicting Employee Turnover using Decision Tree Models in RapidMiner for a Sustainable Human Resource Management Approach | 979-8-3503-0612-5 | 2024 |
| 40 | BARANIDHARAN (4003) | Reference book | The Rise of Blockchain Applications in Customer Experience | Initial coin offerings as a form of alternative financing for start-ups: A systematic literature review and bibliometric analysis | 9781668476512 | 2024 |
| 41 | BARANIDHARAN,SONAL DEVESH,SUNIL, JULIE,BRAD SCOTT AND MELANIE E. FOX | Case Report | Cases on Economics Education and Tools for Educators | Social Media and Economics Education: Addressing Challenges and Leveraging Tools for K-12 Educators | 9781668475850 | 2024 |
| 42 | CHIPPY MOHAN,DAVID WINSTER PRAVEENRAJ D,PRIYA VINOD,MELVIN VICTOR ,SHRINIVAS | Reference book | An Introduction To Marketing Management | 9789391884512 | 2024 | |
| 43 | JOBY THOMAS,MUNAVALLI J.R., REKHA P., SHIRUR Y.M., BINDU S., V | Conference Proceedings | Proceedings of the 2nd IEEE International Conference on Intelligent and Innovative Technologies in Computing, Electrical and Electronics, ICIITCEE 2024 | Evaluation of Virtual Reality Experiential Dimensions using Sentiment Analysis | 979-835030641-5 | 2024 |
| 44 | POLAMARASETTY BALA NARENDRA KIRAN,DR. B. UDAYA BHASKARA GANESH,DR. SHAIKU SHAHIDA SAHEB | Text book | Essentials Of Entrepreneurship Development | Institutional Support And Incentives To Entrepreneurs Micro Small and Medium Enterprises | 978-81-963677-1-8 | 2024 |
| 45 | ASHOK J,K VIJAYALAKSHMI,PM SITHARSELVAM,I THAMARAI,GOSKI SATHISH,S MAYAKANNAN,SARAVANAN KRISHNAN,A JOSE ANAND,R SRINIVASAN,R KAVITHA,S SURESH | Reference book | Handbook on Federated Learning: Advances, Applications and Opportunities | Secure and Private Federated Learning through Encrypted Parameter Aggregation | 9781032471624 | 2023 |
| 46 | ASHOK J,S BALAJI,P SELVARAJU,VEER P GANGWAR,K KALAISELVI,A JOSE ANAND,POONAM TANWAR,HAIDER RAZA | Text book | Advanced Technologies for Smart Agriculture | Predictive Analysis in Smart Agriculture | 9781003810407 | 2023 |
| 47 | CHIPPY MOHAN,SANDHYA D,PRADEEP KUMAR S V | Reference book | Entrepreneurship Development | 978-93-91884-83-3 | 2023 | |
| 48 | CHIPPY MOHAN,DAVID WINSTER PRAVEENRAJ D,SANDHYA D,MONU SINGH | Reference book | International Relations | International Relations | 978-93-91884-55-0 | 2023 |
| 49 | RASHMI B H,ROHIT KAR,RENJITH KRISHNAN K,PHILCY ANTONY;,MANIKANTAN P,MANU VASUDEVAN UNNI,PADMAPRIYA S | Conference Proceedings | Proceedings of the International Conference on Self Sustainable Artificial Intelligence Systems (ICSSAS 2023) | A Predictive Modelling of Factors Influencing Job Satisfaction Through a CNN-BiGRU Algorithm | 979-8-3503-0086-4 | 2023 |
| 50 | DAVID WINSTER PRAVEENRAJ D,MELVIN VICTOR ,SUBRAMANI K,INSTITUTE OF ELECTRICAL AND ELECTRONICS ENGINEERS | Conference Proceedings | 4th International Conference on Computation, Automation and Knowledge Management, ICCAKM 2023Dubai | Machine Learning for Smart School Selection and Admissions | 979-835039324-8 | 2023 |
| 51 | DAVID WINSTER PRAVEENRAJ D,MEGHA PANDEY,MELVIN VICTOR ,INSTITUTE OF ELECTRICAL AND ELECTRONICS ENGINEERS | Conference Proceedings | 2023 4th International Conference on Computation, Automation and Knowledge Management, ICCAKM 2023 | Time Series Forecasting of Stock Market Volatility Using LSTM Networks | 979-835039324-8 | 2023 |
| 52 | SHRINIVAS,PRIYA VINOD,JAYANTHI,NANDHINI B,IEEE | Conference Proceedings | 2023 4th International Conference on Computation, Automation and Knowledge Management | Machine Learning Approaches for Suicidal Ideation Detection on Social Media | 979-835039324-8 | 2023 |
| 53 | CHIPPY MOHAN (4005) | Text book | Realm of Reveries | Realm of Reveries (Collection of Poems) | 9789391884260 | 2023 |
| 54 | HARSHITHA Y S (3645) | Conference Proceedings | Managing for the Future: General Management Principles and Applications | Sustainability and Corporate Social Responsibility in E-Commerce | 978-81-19567-40-9 | 2023 |
| 55 | SUBRAMANI K,DAVID WINSTER PRAVEENRAJ D,SHARON SOPHIA J | Text book | Social Media Marketing | 978-81-19653-03-4 | 2023 | |
| 56 | MEGHA PANDEY,NANDINI M,DAVID WINSTER PRAVEENRAJ D | Text book | Marketing Analytics | 978-93-94958-72-2 | 2023 | |
| 57 | LAKSHMI S R | Text book | Financial Management -A New Perspective | 978-81-19313-55-6 | 2023 | |
| 58 | BARANIDHARAN (4003) | Case Report | Cases on the Resurgence of Emerging Businesses | Falling Prey to Scams: The Perils of Emotional Decision- Making in the Indian Stock Market - Retail Investor Perspective | 9781668484906 | 2023 |
| 59 | POLAMARASETTY BALA NARENDRA KIRAN,B MOHAN VENKATA RAM,ABHISHEK DASORE,UPENDRA RAJAK,MANOJ PANCHAL,BUKKE KIRAN NAIK,KONIJETI RAMAKRISHNA | Conference Proceedings | Contemporary Innovations In Engineering And Management | Operational Performance of Mudra Under PMMY: A Critical Analysis With Reference to Southern States of India | 2023 | |
| 60 | DAVID WINSTER PRAVEENRAJ D,MALLA S.G., PRAGATHI B., MUDULI U.R., AWAD H. | Conference Proceedings | E3S Web of Conferences | Machine Learning-Driven Energy Management for Electric Vehicles in Renewable Microgrids | 2023 | |
| 61 | MANASA N,MEGHA PANDEY,PRIYA VINOD,SHRINIVAS,JEYALAXMI M,MULTANI FAIM,HUSAIN SAIF,RITWIKA S,INSTITUTE OF ELECTRICAL AND ELECTRONICS ENGINEERS | Conference Proceedings | International Conference for Technological Engineering and its Applications in Sustainable Development, ICTEASD 2023 | Revolutionizing Waste Management for Corporation is Design and Implementation of an Intelligent Dustbin with Garbage Gas Detection for a Hygienic Environment Using Iot Technology | 979-835033647-4 | 2023 |
| 62 | MURALIDHARAN P,DR.MUPPAVARAM GOWRI SHANKAR,DR.NITIN JUNNARKAR | Reference book | Supply Chain Management | 978-93-94958-81-4 | 2023 | |
| 63 | BARANIDHARAN (4003) | Case Report | Financing Regions Toward Sustainability in the Midst of Climate Change Risks and Uncertainty | Driving Sustainable Development Through Climate Finance in India: A Case Study of the National Clean Energy Fund (NCEF) | 9781668476222 | 2023 |
| 64 | SHARON SOPHIA J,DAVID WINSTER PRAVEENRAJ D,SUBRAMANI K | Text book | Social Media Marketing | 978-81-19653-03-4 | 2023 | |
| 65 | CHIPPY MOHAN,VETO DEY,REENA CHOPRA | Conference Proceedings | International Conference on Sustainability: Future Perspectives in Business | A Study on Government Financial Schemes to Encourage Women Entrepreneurs | 978-93-91884-81-9 | 2023 |
| 66 | SHABARISHA N,PROF J MADEGOWDA | Conference Proceedings | Indian Banking Sector - Past, Present and Future | Demystifying Co-integration between Credit Risk and Bank Performance: Evidence from Scheduled Commercial Banks | 9789394016729 | 2023 |
| 67 | CHIPPY MOHAN,GIREESH KUMAR | Text book | Management Behavioural Process | 9789391884178 | 2023 | |
| 68 | BARANIDHARAN,R. GHAROIE AHANGAR & M. NAPIER (EDS.) | Case Report | Advancement in Business Analytics Tools for Higher Financial Performance | Prediction and analysis of financial crises using machine learning | 9781668483886 | 2023 |
| 69 | MAGESHKUMAR RAMALINGAM,PALAMALAI SRINIVASAN,P. KARTHIKEYAN ET AL. (EDS.) | Reference book | Drone Data Analytics in Aerial Computing, | Introspecting the Impact of Selected Macro-economic Variables and Policy Interventions in Unmanned Aerial Vehicle (UAV) Sector: The Case of India | 978-981-99-5056-0; Print ISBN 978-981-9 | 2023 |
| 70 | HARIHARAN R,DAVID WINSTER PRAVEENRAJ D,ASHOK J,DIMITRIOS A, KARRAS, SAI KIRAN ORUGANTI, SUDESHNA | Reference book | Emerging Trends and Innovations in Industries of the Developing World A Multidisciplinary Approach | Blockchain Technology as a Panacea in Tourism Industry | 9781003457602 | 2023 |
| 71 | CHIPPY MOHAN,BARANIDHARAN,SHARON SOPHIA J | Reference book | Sustainable Marketing, Branding, and Reputation Management: Strategies for a Greener Future | Does gamification affect customer brand engagement and brand value co-creation? | 9798369300190 | 2023 |
| 72 | DAVID WINSTER PRAVEENRAJ D, DIMITRIOS A. KARRAS, SAI KIRAN ORUGANTI, SUDESHNA | Reference book | Emerging Trends and Innovations in Industries of the Developing World: A Multidisciplinary Approach | Blockchain technology as a panacea in tourism industry | 9781032601038 | 2023 |
| 73 | POLAMARASETTY BALA NARENDRA KIRAN,P. WILLIAM,GURPREET SINGH CHHABRA,ABHINANDAN KONDEKAR,DR. VISHAL M. TIDAKE,DR. SHRIKAANT KULKARNI,IEEE | Conference Proceedings | Proceedings of the Second International Conference on Augmented Intelligence and Sustainable Systems (ICAISS) | Edge based Web Computing for Traffic Control Management for Distributed Environment Conditions | 979-8-3503-0612-5 | 2023 |
| 74 | BARANIDHARAN,KIRAN MEHTA, RENUKA SHARMA, POSHAN YU | Case Report | Revolutionizing Financial Services and Markets Through FinTech and Blockchain | Predicting Cryptocurrency Prices Model Using a Stacked Sparse Autoencoder and Bayesian Optimization | 9781668486269 | 2023 |
| 75 | HARIHARAN R,SUDHA E,ASHOK J,DAVID WINSTER PRAVEENRAJ D,VEDAPRADHA R | Reference book | Global Perspectives on Social Media Usage Within Governments | Role of Social Media in the Digital Transformation of Business | 9781668474501 | 2023 |
| 76 | DAVID WINSTER PRAVEENRAJ D,HUSSEIN, LAITH,TOMAR R,MARGRAT SIMI,VIMALA M,KRISHNARAJ V | Conference Proceedings | 2023 2nd International Conference on Smart Technologies for Smart Nation, SmartTechCon 2023 | Optimal allocation algorithm of marketing resources based on improved random forest | 979-835030541-8 | 2023 |
| 77 | DAVID WINSTER PRAVEENRAJ D,STANLEY VINCENT G,JASIM L.H,SANKAR GANESH S,KAVITHA P,SRIDHARAN M,INSTITUTE OF ELECTRICAL AND ELECTRONICS ENGINEERS | Conference Proceedings | 2023 2nd International Conference on Smart Technologies for Smart Nation, SmartTechCon 2023 | Construction of Virtual Simulation Practice Teaching Platform for Business Majors Based on Fuzzy Control Algorithm | 979-835030541-8 | 2023 |
| 78 | POLAMARASETTY BALA NARENDRA KIRAN,SUGUMAR R,SAUMYA SHARMA,SUMIT KUMAR GUPTA,V SINDHU,ROMALA VIJAYA SRINIVAS | Conference Proceedings | Proceedings of the 8th International Conference on Communication and Electronics Systems (ICCES) | Novel Method for Detection of Stress in Employees using Hybrid Deep learning Models | 979-8-3503-0612-5 | 2023 |
| 79 | RASHMI B H,DR. SUPLAB K PODDER,DR. RAVI V | Text book | Strategic Financial Management | 978-93-5840-038-0 | 2023 | |
| 80 | MELVIN VICTOR (3513) | Text book | Culture Catalyst: Unlocking Organizational Brilliance | 9789394958739 | 2023 | |
| 81 | POLAMARASETTY BALA NARENDRA KIRAN,KANUGO SIREESHA,DR SOMASEKHAR DONTHU,DR S KALESHA MASTHAN VALI,DR.S.PUSHPALATHA,PALLA MADHAN | Conference Proceedings | Proceedings of the 4th International Conference on Intelligent Engineering and Management (ICIEM-2023) | Framework Analysing the Impact of Artificial Intelligence on Human Resource Management using AMO framework | 979-8-3503-0612-5 | 2023 |
| 82 | ASHOK J,DAVID WINSTER PRAVEENRAJ D,ADITI SHAH | Text book | Consumer Behaviour | 978-93-94958-68-5 | 2023 | |
| 83 | RASHMI B H,DR.ABHISHEK TRIPATHI,DR. M. RENUKADEVI,DR.K.GOKILA | Reference book | Financial Market and Institutions | 978-9357569323 | 2023 | |
| 84 | LAKSHMI S R (4122) | Reference book | Security Analysis and Portfolio Management | 978-93-91884-14-7 | 2023 | |
| 85 | SHRINIVAS,SHRUTI MUNDRA,DR PRATISHA KUMARI | Conference Proceedings | Thinkers: Creating New Ideas for Research | A Study on Influence of Korean Drama on Indian Consumer Behaviour in Generation Z With Respect To Food & Beverage Industry | 9798357395740 | 2023 |
| 86 | SHABARISHA N,DR. J MADEGOWDA,DR. PSV BALAJI RAO,DR. LAKSHMI P | Conference Proceedings | Contemporary Issues in Management | Asymmetric Effect of Oil Price on Exchange Rate: Evidence from BRICS Nations | 978-93-94016-08-8 | 2023 |
| 87 | HARSHITHA Y S,DR PACHA MALYADRI,DR KRISHNA MAYI,DR BORJA SURYANARAYAN REDDY,GUPTNATH TRIDEVI | Reference book | Marketing management through artificial intelligence for better customer engagement | Understanding the Role of Artificial Intelligence in better and creative Engagement in Marketing | 978-93-5704-108-9 | 2023 |
| 88 | DAVID WINSTER PRAVEENRAJ D,B NANDHINI,BUSHARA TASLEEM | Text book | Marketing Management | 9789394958241 | 2023 | |
| 89 | RASHMI B H,DR. RAGHAVENDRA KULKARNI,DR. BHADRAPPA HARALAYYA,DR. SANTOSH JAGTAP | Reference book | Machine Learning - Based Financial Management | 978-93-5515-827-7 | 2023 | |
| 90 | ASHOK J,DAVID WINSTER PRAVEENRAJ D,SUBRAMANI K | Text book | Digital Marketing | 978-93-94958-22-7 | 2023 | |
| 91 | POLAMARASETTY BALA NARENDRA KIRAN,DR. MEENA SHARMA,DR. SANIA KHAN RAO,KIRAN SWATI DEEPAK BANKAR,DR. SARIKA PRASHANTKUMAR PATIL | Text book | Fundamentals Of Human Resource Management | 978-81-19070-01-5 | 2023 | |
| 92 | HARIHARAN R,VEDAPRADHA R | Reference book | MCDM and FSA Approach To Comparative Performance of Investment Banks | 978-93-94958-09-8 | 2023 | |
| 93 | BARANIDHARAN,SHAIKH, IRFAN ABDUL KARIM,KRISHNA, P. VAMSI,BISWAL, SWAGAT GOURAV,KUMAR, A. SASI,SINGH, KAMLESH | Conference Proceedings | 5th International Conference on Smart Systems and Inventive Technology, ICSSIT 2023 | Bayesian Optimization with Stacked Sparse Autoencoder based Cryptocurrency Price Prediction Model | 978-166547467-2 | 2023 |
| 94 | SHRINIVAS,PAIMAN AHMAD,HUSSEIN KHALIFA,ALHAMZAH ALNOOR | Reference book | Artificial Neural Networks and Structural Equation Modeling | Sustainability and Social Responsibility in Marketing | 978-981-19-6509-8 | 2022 |
| 95 | LAKSHMI S R | Text book | Marketing Management | 978-93-918840-1-7 | 2022 | |
| 96 | CHIPPY MOHAN (4005) | Reference book | International Business | 9789391884062 | 2022 | |
| 97 | CHIPPY MOHAN (4005) | Reference book | The Mystic Muse: A Poetry Anthology | 9789391884055 | 2022 | |
| 98 | HARSHITHA Y S,AKASH,DR BAIG ALI,MRS SUVARNA | Text book | Research Methodology | Sampling design | 978-93-5515-467-5 | 2022 |
| 99 | HARSHITHA Y S | Text book | Research Methodology | Sampling | 9789355154675 | 2022 |
| 100 | LAKSHMI S R (4122) | Text book | Brain Bloomers Edited Volume Of Research Articles | Economic Aspects Of Modern Education | 978-1-387-53109-7 | 2022 |
| 101 | CHIPPY MOHAN | Text book | Accounting For Managers | 978-93-91884-08-6 | 2022 | |
| 102 | HARIHARAN R,VEDAPRADHA R, ASSISTANT PROFESSOR, MCC,SHIVAKAMI RAJAN | Reference book | Application Of Blockchain In Service Sector | 9789356649309 | 2022 | |
| 103 | LAKSHMI S R | Text book | Human Resource & Financial Management | 2022 | ||
| 104 | SHABARISHA N,SHEEJA REMANI B KARALAM,GOWRI SHANKAR R,DARSHAN S M,GLORIA M. BABU,JENIFER D,HEIDI L. SCHNACKENBERG (SUNY PLATTSBURGH, USA) | Reference book | Women in Higher Education and the Journey to Mid-Career: Challenges and Opportunities | Women in Higher Education Institutions: Challenges Faced by Women in HEI and Emerging Opportunities | 9781668444511 | 2022 |
| 105 | RASHMI B H,DR.LUBNA AMBREEN,TRIVESHIKA S S,NAGESH N | Reference book | Business Ethics | 978-93-95085-19-9 | 2022 | |
| 106 | CHIPPY MOHAN,ROSEWINE JOY | Text book | BUSINESS ECONOMICS | Business Economics | 2022 | |
| 107 | SHABARISHA N (1626) | Reference book | Handbook of Research on Acquiring 21st Century Literacy Skills Through Game-Based Learning | A Paradigm Shift in Higher Education: Evidence-Based Cross-Sectional Study Conducted in South India | ISBN13: 9781799872719,ISBN10: 1799872718 | 2022 |
| 108 | CHIPPY MOHAN,ROSEWINE JOY | Reference book | Integrated Disaster Management | 9789391884000 | 2022 | |
| 109 | DAVID WINSTER PRAVEENRAJ D,SRUTHI.S,DR. VILAS D.DOIFODE ARCHERS | Reference book | Research Trends in Multidisciplinary Subjects Volume II | 978-93-90996-67-4 | 2021 | |
| 110 | PRIYA VINOD | Text book | Consumer Behavior and Marketing Research | 978-93-5495-421-4 | 2021 | |
| 111 | DAVID WINSTER PRAVEENRAJ D,A PRASANTH,SRUTHI.S BISWADIP BASU MALLIK SUBRATA DAS DR .I. M | Reference book | Artificial Intelligence In Business Management | Automated Detection Of Emotions From Textual Comments And Feedback | 978-93-90996-50-6 | 2021 |
| 112 | SHABARISHA N,PROF. J. MADEGOWDA | Conference Proceedings | Recent Trends in Commerce, Management and Economics | Modelling Contemporaneous and Asymmetric Properties in the Price and Volume Relationship | 978-81-953620-1-1 | 2021 |
| 113 | CHIPPY MOHAN,ROSEWINE JOY | Text book | Quantitative Techniques | 9788194826644 | 2021 | |
| 114 | PRIYA VINOD | Text book | Practicals on Skill Development | Third, Fourth and Fifth Chapter | 978-93-5433-909-7 | 2021 |
| 115 | PRIYA VINOD | Text book | Digital Marketing | 978-93-5495-086-5 | 2021 | |
| 116 | JOBY THOMAS,VEENASHREE PARMAR ,ROBINET JACOB,TONEY K THOMAS | Conference Proceedings | Conference Proceedings: 1st Asian Tourism Research Conference-Interpreting the Landscape of Asian Tourism | Street Food as A Driver of Gastronomy Tourism: An Evidence from Mumbai | 9789354263477 | 2020 |
| 117 | JOBY THOMAS,ROBINET JACOB,TONEY K THOMAS,SINDHU R BABU,ANITA T A | Conference Proceedings | Conference Proceedings: 1st Asian Tourism Research Conference-Interpreting the Landscape of Asian Tourism | Textile Tourism: Opportunities and Challenges for Khadi Industries | 9789354263477 | 2020 |
| 118 | JOBY THOMAS,NIKHIL RAJ K,ROBINET JACOB,TONEY K THOMAS | Conference Proceedings | Conference Proceedings: 1st Asian Tourism Research Conference-Interpreting the Landscape of Asian Tourism | Textile Tourism: Opportunities and Challenges for Khadi Industries | 9789354263477 | 2020 |
| 119 | SHRINIVAS | Reference book | Mental health strategies and psychological challenges in the post COVID-19 pandemic | COVID-19( and its impact on mental health causing to stress,anxiety and suicide incidences in India | 978-81-946666-4-6 | 2020 |
| 120 | CHIPPY MOHAN (4005) | Text book | Organizational Behaviour | https://dlpublications.com/?product=organizational | 2020 | |
| 121 | HARIHARAN R,VEDAPRADHA R,AROCKIA RAJASEKAR,GULSHAN SHRIVASTAVA NATIONAL INSTITUTE OF TECHNOLO,DAC-NHUONG LE HAIPHONG UNIVERSITY, HAIPHONG, VIETN,KAVITA SHARMA NATIONAL INSTITUTE OF TECHNOLOGY, KU | Reference book | Cryptocurrencies and Blockchain Technology Applications | Blockchain Technology: A Paradigm Shift in Investment Banking | 9781119621164. | 2020 |
| 122 | SHRINIVAS | Reference book | Consumer Purchase Intention- How price and quality mediates the purchase of electronic gadgets by the youth. | Consumer Purchase Intention | 8194374367 | 2020 |
| 123 | CHIPPY MOHAN (4005) | Text book | HR Management | 789194262879 | 2019 | |
| 124 | CHIPPY MOHAN (4005) | Text book | Entrepreneurship | 9789194262824 | 2019 | |
| 125 | CHIPPY MOHAN (4005) | Text book | Principles Of Management | 9789194262893 | 2019 | |
| 126 | CHIPPY MOHAN (4005) | Text book | Business Communication | 9789194262800 | 2019 | |
| 127 | JOBY THOMAS | Reference book | Community Participation in Tourism Development in Emerging Countries | Local Community Involvement in Ecotourism Development at Agumbe, Karnataka | 978-93-88237-38-3 | 2019 |
| 128 | JOBY THOMAS,JOSE K ANTONY,BINDI VARGHESE | Reference book | Evolving Paradigms in Tourism and Hospitality in Developing Countries: A Case Study of India | Influence of Perceived Risks on the Destination Choice Process: An Indian Perspective | 13: 978-1-77188-630-7 | 2019 |
| 129 | RAJATH B S,SHASHIDHAR YADAV J | Text book | International Financial Reporting Standards | 978-93-86442-12-3 | 2017 | |
| 130 | JOBY THOMAS | Text book | Airport Handling and air Tickets | Airport Handling and air Tickets | 2016 | |
| 131 | HARIHARAN R,VEDAPRADHA R | Text book | ERP - Panacea to Business | 978-3-659-84475-1 | 2016 | |
| 132 | JOBY THOMAS | Text book | Travel Operations and Consultancy | Travel Operations and Consultancy | 2015 | |
| 133 | JOBY THOMAS, FR DANIEL D SOUZA,G NAGARJUNA | Conference Proceedings | Tourism Sector in India: Development, Sustainability and Challenges | Marketing of Eco and Sustainable Tourism, and Sustainability of Organisations | 978-81-924180-5-6 | 2015 |
| 134 | JOBY THOMAS | Conference Proceedings | Tourism leisure and Hospitality-In a Global Economy | Tourism leisure and Hospitality-In a Global Economy | 978-93-82305-74-3 | 2015 |
| 135 | JOBY THOMAS,DR SANDEEP K, DR SP BANSAL AND DR PRASHATH GOWTHAM,NAGARJUNA G | Reference book | Tourism Towards New Horizons Status, Issues and Perspective | Eco and Sustainable Tourism Practices of Resorts in Karnataka- A content analysis of websites | 978-818457-556-9 | 2014 |
| 136 | HARIHARAN R,SOUNDER RAJAN | Reference book | Stock Return Behaviour Seasonal Anomalies in the Indian Market | 978-3-639-66195-8 | 2014 | |
| 137 | JOBY THOMAS | Reference book | Major Research Project Report on An Evaluation of Eco and Sustainable Practices of Selected Resorts in Karnataka | Major Research Project Report on An Evaluation of Eco and Sustainable Practices of Selected Resorts in Karnataka | 978-93-82305-62-0 | 2014 |
| 138 | PRIYA VINOD | Text book | Corporate Environment | 978-93-5097-782-8 | 2013 | |
| 139 | PRIYA VINOD | Text book | Production and Operations Management | 978-93-5097-414-8 | 2013 | |
| 140 | JOBY THOMAS | Reference book | International Marketing in Tourism | Humanitarian Tourists : Emerging Market Segment in Indian Tourism. | 978-81-261-4934-6 | 2011 |
| 141 | JOBY THOMAS | Text book | Understanding Tourists:Profile and Markets | Approaches to Market Segmentation AND Market Segments | 978-81-266-5597-7 | 2011 |
| 142 | JOBY THOMAS | Reference book | Tourism for Development-A Managerial Approach | Marketing Impacts Of Travel Marts In South India | 978-81-84-57-312-1 | 2011 |
| 143 | JOBY THOMAS | Conference Proceedings | Souvenir National Seminar on Crises Management The Challenge of Tourism and Hospitality | Economic Recession and Tourism | 2009 | |
| 144 | JOBY THOMAS | Conference Proceedings | Souvenir National Seminar on Indian Tourism - Opportunities Unlimited! | HRD in Airline Sector - The Indian Scenario; An analysis | 2008 | |
| 145 | JOBY THOMAS | Conference Proceedings | Souvenir- Two day national level seminar on tourism in India with special reference to Karnataka Tourism | Tourism Policies and Strategies - A Comparative perspective | 2007 | |
| 146 | JOBY THOMAS,JOHN TRIBE,P PAKKEERAPPA | Conference Proceedings | Cutting Edge Research in Tourism-New Directions, Challenges and Applications | Sustainable Tourism Development Through Co-operatives: An Indian Practice | ISBN: 1-84469-012-1 | 2006 |
| 147 | JOBY THOMAS | Conference Proceedings | Changing Dimensions of Tourism Industry | Human Resource Development in Airlines Industry: A Study on HRD Initiatives of Indian | 2006 | |
| 148 | JOBY THOMAS | Conference Proceedings | Souvenir- National Conference on Management of Emerging Sectors New Paradigms and Perspectives | Human Resource Management in Emerging Sectors: A Study on HRD in Tourism Sector | 2005 | |
| 149 | JOBY THOMAS | Conference Proceedings | Souvenir: National Seminar on Tourism: Opportunities and Challenges | Career Opportunities in Tourism | 2005 |
Dharmaram College Post, Hosur Road, Bengaluru - 560029,
Karnataka, India
Tel: +91 804012 9100 / 9600
Fax: 40129000
Email: mail@christuniversity.in
Web: http://www. christuniversity.in
EXCELLENCE AND SERVICE
CHRIST (Deemed to be University) is a nurturing ground for an individual's holistic development to make effective contribution to the society in a dynamic environment.
