| Sl.No. | Author/Co-Author | Type of Work | Title of the Paper | Title of Book/Chapter/Article/Case Study | ISSN | Academic Year |
| 1 | ANAND PATIL,SOMANCHI HARI KRISHNA, MANJULA PATTNAIK,KAMARAJUGADDA TULASI VIGNESWARA RAO,ISKANDAR MUDA,S. SARAVANAN | Conference Proceedings | Proceedings of 5th International Conference on Contemporary Computing and Informatics (IC3I) | Artificial Intelligence Influence on Accounting Methods | 979-8-3503-9826-7 | 2024 |
| 2 | LAKSHMI R B | Reference book | Performance Management System | 978-93-5840-708-2 | 2024 | |
| 3 | SARAVANAN V,SATHISH P,AHMED RIAZ | Conference Proceedings | Transformation of Business for a Circular Economy | Strategic Integration of Corporate Sustainability in Business Operations: Implications for Financial Performance | 978-81-935852-6-9 | 2024 |
| 4 | MANIKANDAN M K M,ANUREKHA T K | Conference Proceedings | International Marketing Conference III (iMarC III) | Perceived psychological risks of consumers: Mediating role of retailer equity | 978-93-340-0371-0 | 2024 |
| 5 | BHARATH SAMPATH,RAVINDAR K,MOHAMMAD HAIDER SYED,B RAJALAKSHMI,V VENKAT REDDY,AMIT DUTT,IEEE | Conference Proceedings | Uttar Pradesh Section International Conference on Electrical, Electronics and Computer Engineering (UPCON) | An Empirical Examination of the Factors of Big Data Analytics Implementation in Supply Chain Management and Logistics | 2024 | |
| 6 | SUNITA KUMAR,PRAVEEN BABU P,ROY MATHEW,FATIH SAHIN, CEVAT SOYLEMEZ | Reference book | Globalized Consumer Insights in the Digital Era | Factors Influencing Purchase Intention of Online Shopping Customers | 9798369338117 | 2024 |
| 7 | BHARATH SAMPATH,DR. SHADAD AHMED,DR. ABHILASHA DEENADAYALAN,DR. J. DINESH BABU | Text book | Intellectual Property Rights | Intellectual Property Rights | 978-93-5850-602-0 | 2024 |
| 8 | SARAVANAN V,SATHISH P,DR.S.SELVANATHAN,DR.A.ANITHA | Text book | Recent Advances in Commerce and Management | Unravelling the Nexus: An Exploratory Investigation into the Casual Dynamics Between Financial Performance and ESG in Indian Corporations | 978-81-967593-8-4 | 2024 |
| 9 | JOHN PAUL RAJ V,SATHISH P,ANCHITA KANDRAL,H N SHYLAJA,SARAVANAN V,BAHAAEDDIN ALAREENI, ISLAM ELGEDAWY | Reference book | AI and Business, and Innovation Research: Understanding the Potential and Risks of AI for Modern Enterprises | Attention to Economic Factors and Its Response to Foreign Portfolio Investment: An Evidence from Indian Capital Market | 978-3-031-42085-6 | 2024 |
| 10 | SHIKHA BHAGAT,SHILPA SARVANI RAVI,RASHMI RAI,MOURADE AZROUR,JAMAL MABROUKI | Reference book | IoT, Machine Learning and Data Analytics for Smart Healthcare | Analysing the Ascendant Trend of Veganism: A Comprehensive Study on the Shift towards Sustainable Dietary Choices | 9781003430735 | 2024 |
| 11 | PRIYAKRUSHNA MOHANTY,SHRUTI JOSE,PRAKASHA G S,MARIA LAPINA,DEEPANRAJ BALAKRISHNAN,MOHAMMAD SAJID | Reference book | Educational Perspectives on Digital Technologies in Modeling and Management | ChatGPT and Academia: Exploring the Transformations and Transitions | 9798369323144 | 2024 |
| 12 | SATHISH P,MALLIKA SANKAR M,RAKSHNA NATAMAI SIVAKUMAR,ERUM SHAIKH SHAHEED BENAZIR BHUTTO UNIVERSITY, SAN | Text book | Strategies and Approaches of Corporate Social Responsibility Toward Multinational Enterprises | Involvement and Implementation of Corporate Social Responsibility (CSR): A Case of COVID-19 Evidence From Various Countries | 9798369320655 | 2024 |
| 13 | SATHISH P,SUGANYA,JOSHUA SELVAKUMAR J,VARADHARAJAN,MOHAMMAD AYOUB KHAN, RIJWAN KHAN, PUSHKAR PRAVEEN | Text book | Infrastructure Possibilities and Human-Centered Approaches With Industry 5.0 | Skill Sets Required to Meet a Human-Centered Industry 5.0: A Systematic Literature Review and Bibliometric Analysis | 9798369307823 | 2024 |
| 14 | SUNITA KUMAR,SANDRINA TEIXEIRA,SARA TEIXEIRA,ZAILA OLIVEIRA,ELNIVAN SOUZA | Reference book | Using Influencer Marketing as a Digital Business Strategy | Influencing the Influencers Through Co-Creation: Approaches to Successful Brand Strategies | 9798369305515| | 2023 |
| 15 | SATHISH P,T. SOMASUNDARAM,P. VIJAYASAIRAM,BAHAAEDDIN ALAREENI MIDDLE EAST TECHNICAL UNIVERS | Text book | AI and Business, and Innovation Research: Understanding the Potential and Risks of AI for Modern Enterprises - Studies in Systems, Decision and Control | Individual's Attitude Concerning Memes: A Study Reference to Active Social Media Users | 978-3-031-42085-6 | 2023 |
| 16 | MUTHU GOPALA KRISHNAN M,ANAND PATIL,DR. S SELVANATHAN,MR BALAJI,DR ANITHA | Text book | Innovative and Sustainable Business Practices in Commerce and Management | Impact of New Technologies, on the Financial Industry and Traditional Banking Models | 978-81-967593-6-0 | 2023 |
| 17 | SHARANYA M | Text book | Digital Marketing | Chapter 1,2 and 3 | ISBN978-93-5840-442-5 | 2023 |
| 18 | JOHN PAUL RAJ V,SATHISH P,JABEZ J P,SHYLAJA H N,SARAVANAN V,SUPRIYA LAMBA SAHDEV,CHITRA KRISHNA,AHDI HASSAN | Text book | Promoting Sustainable Management through Technological Innovation | Assessing the Role of Trade Openness, FDI, and Political Stability on Sustainable Development: Evidence From Developed and Developing Economies | 9781668499795 | 2023 |
| 19 | PRIYAKRUSHNA MOHANTY,RUPA SINHA,JYOTHI KUMAR,YASHWANT SINGH RAWAL,SANKAR KUMAR MUKHERJEE,DEBASISH BATABYAL | Reference book | Exploring Culture and Heritage Through Experience Tourism | Sustaining livelihoods and culture through tourism development: The case of sriniketan in West Bengal, India | 978-166849959-7, 978-166849957-3 | 2023 |
| 20 | SUNITA KUMAR,SRIDHARAN A,DR. ANNARITA SORRENTINO, DR. OMAR ALGHAMDI, DR. PO | Reference book | Brand Awareness - Recent Advances and Perspectives | Investigating the Effects of Virtual Personas on Brand Image | 2023 | |
| 21 | ANAND PATIL,UNNATHI J SHETTY,RAKSHITHA KP,SDMIMD MYSORE | Conference Proceedings | Conference Proceedings of 11th International Finance Conference | Analysing the Influence of Dividend Policy on Share Volatility, Enterprise Value, and Market Capitalization: A Case Study of Bank Nifty | 978-93-83302-63-5 | 2023 |
| 22 | ANAND PATIL,RAKSHITHA K P ,DR. S N PRASAD CHIEF PATRON & DIRECTOR SDMIMD, MYS | Conference Proceedings | Conference Proceedings of Leadership Conference 2023 | Analyzing the Impact of CSR Expenditure on the Profitability of Selected Private Sector Banks in India | 978-93-83302-67-3 | 2023 |
| 23 | ANAND PATIL,K BALANAGA GURUNATHAN,R VENNLLA,POOJA KUMARI,SUDHA B S | Text book | Financial System in Economic Development | 9789357574686 | 2023 | |
| 24 | PRIYAKRUSHNA MOHANTY,SWATI SHAH,RASHMIRANJAN CHOUDHURY,S.K. GUPTA,LILIBETH C. ARAGON,PANKAJ KUMAR,MADHURIMA,RAJESH RAMASAMY | Reference book | Prospects and Challenges of Global Pilgrimage Tourism and Hospitality | COVID-19, religious events, and indian tourism recovery: Prospects and paradoxes | 978-166844819-9, 978-166844817-5 | 2023 |
| 25 | PRIYAKRUSHNA MOHANTY,JEETESH KUMAR,NEETHIAHNANTHAN ARI RAGAVAN,ANTE MANDI,SANDEEP KUMAR WALIA | Reference book | The Routledge Handbook of Nature based Tourism Development | Nature-Based Tourism And Nature Conservation: Exploring the elements and links | 9781000850543, 9781032137704 | 2023 |
| 26 | NEETHA MARY AVANESH,MINU ZACHARIAH,VIPIN GUPTA,SAMIR RANJAN CHATTERJEE,ALKA MAURYA | Reference book | India's Technology-Led Development: Managing Transitions to a Digital Future | Human Resource Management in Digital India | 978-981-127-177-9 | 2023 |
| 27 | SUNITA KUMAR,SRIDHARAN A,THARWA NAJAR,YOUSRA NAJAR,ADEL ALOUI | Reference book | Handbook of Research on Blockchain Technology and the Digitalization of the Supply Chain | Strengthening Supply Chain Management Through Technology | 9781668474556 | 2023 |
| 28 | PRIYAKRUSHNA MOHANTY,JAMES KENNELL,ANUKRATI SHARMA,AZIZUL HASSAN,AZIZUL HASAN | Reference book | Crisis Management, Destination Recovery and Sustainability: Tourism at a Crossroads | Introduction: Tourism at a crossroads | 978-100082040-9, 978-100329583-9 | 2023 |
| 29 | PRIYAKRUSHNA MOHANTY,ANUBHA MAHENDER SINGH,SARAH HUSSAIN,MAHENDER REDDY GAVINOLLA,AZIZUL HASSAN,ANUKRATI SHARMA,JAMES KENNELL | Reference book | Tourism and Hospitality in Asia: Crisis, Resilience and Recovery | Disrupted Diners: Impacts of COVID-19 on Restaurant Service Systems and Technological Adaptations | 978-981195763-5, 978-981195762-8 | 2023 |
| 30 | PRIYAKRUSHNA MOHANTY,AZIZUL HASSAN,ANUKRATI SHARMA,JAMES KENNELL | Reference book | Tourism and Hospitality in Asia: Crisis, Resilience and Recovery | 978-981195763-5, 978-981195762-8 | 2023 | |
| 31 | PRIYAKRUSHNA MOHANTY,AZIZUL HASSAN,ANUKRATI SHARMA,JAMES KENNELL | Reference book | Tourism and Hospitality in Asia: Crisis, Resilience and Recovery | Introduction | 978-981195763-5, 978-981195762-8 | 2023 |
| 32 | PRIYAKRUSHNA MOHANTY,AZIZUL HASSAN,JAMES KENNEL,ANUKRATI SHARMA | Reference book | Tourism and Hospitality in Asia: Crisis, Resilience and Recovery | Conclusion | 978-981195763-5, 978-981195762-8 | 2023 |
| 33 | BHARATH SAMPATH,DR. PRACHI BERIWALA | Text book | New Trends In Products, Services & Management | A Study on Inventory Management at IKEA | 978-93-94375-32-1 | 2023 |
| 34 | PRAVEEN BABU P,KALYANI V | Conference Proceedings | Proceedings of International Conference on New Horizons in Commerce, Finance and Economics | 978-81-19079-01-8 | 2023 | |
| 35 | MALLIKA SANKAR M,SATHISH P,SENTHILMURUGAN P,ANUBHA SRIVASTAVA,SARAVANAN KRISHNAN, ANNA UNIVERSITY ,RAGHVENDRA KUMAR, GIET UNIVERSITY, ODISHA,BALAS V E, AUREL VLAICU UNIVERSITY OF ARAD,ROMANIA | Text book | Green Blockchain Technology for Sustainable Smart Cities | Adoption of Blockchain Technology in the Real Estate Sector towards the Improvement of Smart Cities | 978-0-323-95407-5 | 2023 |
| 36 | LAKSHMY PRIYA K,RASHMI RAI,ASRAFUL ALAM,RUKHSANA | Reference book | Climate Change, Agriculture and Society | Unraveling the Interplay Between Indian Agricultural Sector, Food Security, and Farms Bill: Key to Sustainable Development Goals | 978-3-031-28251-5 | 2023 |
| 37 | AISHWARYA N,DR JAMEELA,DR KAVITHA,DR SOWMYA | Text book | Information Technology for Cyber Security | 978-81-963112-7-8 | 2023 | |
| 38 | MALLIKA SANKAR M,TARANNUM MALHOTRA,ALEXANDRE DUARTE,PATRÍCIA DIAS,TERESA RUÃO,ANDRADE, JOSÉ GABRIEL | Reference book | Perspectives on Workplace Communication and Well-Being in Hybrid Work Environments | The hype of the hybrid on work culture compatibility | 9781668473535 | 2023 |
| 39 | MALLIKA SANKAR M,VARGHESE K J ,WILFRED ISAK APRIL,ANTHONY ADEYANJU,BLESSING TAFIRENYIKA | Text book | Context, Policy, and Practices in Indigenous and Cultural Entrepreneurship | Approaches on Redesigning Entrepreneurship Education | 9781668475782 | 2023 |
| 40 | AARTHY C,SENTHILMURUGAN P,AISHWARYA N,SHIKHA BHAGAT | Reference book | Consumer Behaviour and Neuro Marketing in the Digital Age | 9392995628 | 2023 | |
| 41 | MANIKANDAN M K M (3106) | Reference book | Analytics Enabled Decision Making | Platform Business Model for Intelligent Supply Chain Operations | 978-981-19-9658-0 | 2023 |
| 42 | RASHMI RAI | Reference book | Quality of Life : An Interdisciplinary Perspective | Preface | 9780367433994 | 2023 |
| 43 | JOHN PAUL RAJ V,M SHUNMUGASUNDARAM,K SANKAR GANESH,T JOEL GNANAPRAGASH,JOHN E P,V SMITHA | Conference Proceedings | International Conference on Sustainable Computing and Data Communication Systems (ICSCDS) | An Improved Artificial Intelligence based Service Quality to Increase Customer Satisfaction and Customer Loyalty in Banking Sector | 978-1-6654-9200-3 | 2023 |
| 44 | AISHWARYA N (2576) | Text book | Competency Mapping in Information Technology Sector | 939299536-9 | 2023 | |
| 45 | ANAND PATIL,PRATHIBHA RAJ M S ,ROSHNA THOMAS,BIDISHA SARKAR,PANKAJ DHAUNDIYAL,SANA MOID | Reference book | ICT as a Driver of Women?s Social and Economic Empowerment | Role of ICT in Economic Empowerment of Women by Being an Effective Facilitator for Women Entrepreneurship | 9781668461181 | 2023 |
| 46 | MUTHU GOPALA KRISHNAN M,ANAND PATIL,ASHITA BAGADI,VENKATAMUNI REDDY,DR. ANAND S | Conference Proceedings | Enhancing Economic Competitiveness in the Digital Era: Innovative Models and Strategies | Listing and Long term Performance of Initial Public Offerings: Paradigm shift and determinants | 2023 | |
| 47 | AISHWARYA N,AVANTIKA R,DR R KARUPPASAMY | Text book | Effectiveness Of Social Media And Customer Engagement | Understanding In-Film Branding and Co-Branding in a global context | 978-81-951473-4-2 | 2023 |
| 48 | AISHWARYA N,ANOUSHKA KHATTRI,DR R KARUPPASAMY | Text book | Effectiveness Of Social Media And Customer Engagement | Evaluating The Impact Of Consumers? Perception Of Influencers? Authenticity On Consumer Buying Behavior & Brand Image: Indian Context And Customer Engagement | 978-81-951473-4-2 | 2023 |
| 49 | AARTHY C,ISHITA SABARWAL,DR. KARUPASAMY | Text book | Effectiveness of Social Media and Customer Engagement | Consumer Decision Making: The cultural Aspects in Gen Z | 9788195147342 | 2023 |
| 50 | SATHISH P,ANKITA SRIVASTAVA,JOHN PAUL RAJ V,MUTHU GOPALA KRISHNAN M,TAMILSELVAN MANICKAM ,DR.ANANDA S | Conference Proceedings | Enhancing Economic Competitiveness in the Digital Era: Innovative Models and Strategies | Linkages Between the Macroeconomic Factors and Net Asset Value of Mutual Fund: An ARDL Approach | 2023 | |
| 51 | MALLIKA SANKAR M,ANSHUL DUTTA, STUDENT, CHRIST UNIVERSITY,SENTHILMURUGAN P,DR. N. SUMITHRA DEVI | Conference Proceedings | Innovative Entrepreneurship and Sustainable Development | Exploring the Impact of Attitude and Brand Imitation on Consumer Purchase Decision in Footwear Industry | 978-81-930409-1-7 | 2023 |
| 52 | MALLIKA SANKAR M,SRISHTI ARORA, STUDENT, CHRIST UNIVERSITY,ENTREPRENEURSHIP | Conference Proceedings | Innovative Entrepreneurship and Sustainable Development | Digitalization and Women Entrepreneurship: A post pandemic study in Urban Bangaluru | 978-81-930409-1-7 | 2023 |
| 53 | RASHMI RAI,JYOTHI KUMAR,ASHISH GUPTA, SURAKSHA GUPTA, JITENDER KUMAR | Reference book | Managing and Strategising Global Business in Crisis Resolution, Resilience and Reformation | Resilience and recovery of Indian start-ups: preparing for a new normal | 9781032280431 | 2023 |
| 54 | SHARANYA M | Text book | Innovations In Banking And Technology | 978-93-5693-489-6 | 2023 | |
| 55 | JOHN PAUL RAJ V,SATHISH P,MUTHU GOPALA KRISHNAN M,ANKITA SHRIVASTAVA,TAMILSELVAN,DR ANANDA, DIRECTOR OF POSTGRADUATE STUDIES | Conference Proceedings | "Enhancing Economic Competitiveness in the Digital Era: Innovative Models and Strategies | Linkages between Macroeconomic factors and Net Asset Values of Mutual Fund: An ARDL Approach | 2023 | |
| 56 | SUNITA KUMAR,SHIVI KHANNA,NABANITA GHOSH,SHIV ONKAR DEEPAK KUMAR,SIDDHARTHA BHATTACHARYYA | Reference book | Confluence of Artificial Intelligence and Robotic Process Automation | Importance of Artificial Intelligence (AI) and Robotic Process Automation (RPA) in the Banking Industry: A Study from an Indian Perspective | 978-981-19-8296-5 | 2023 |
| 57 | MALLIKA SANKAR M,SENTHILMURUGAN P,FEZEENA KHADIR, CUSAT, KOCHI,MANSURALI A,P. MARY JEYANTHI | Reference book | Marketing Analytics: A Machine Learning Approach | Web and Social Media Analytics | 9781774910887 | 2023 |
| 58 | SHIKHA BHAGAT,VIDHI CHANDHOKE,CHIRAG TANEJA | Text book | Customer Attitude Towards Sustainability And Its Impact On Their Purchasing Decisions | Customer Attitude Towards Sustainability And Its Impact On Their Purchasing Decisions | 978-81-951473-4-2 | 2023 |
| 59 | BINA CELINE DORATHY M,DR.N.VENKATARATHNAM,MR.AKRAM PASHA,PROF. SHARATH PRABHU | Text book | Fundamentals of Financial Management | 9789357570077 | 2023 | |
| 60 | SUNITA KUMAR,NABANITA GHOSH,SHIVI KHANNA,OğUZ DOğAN,ANTALYA BILIM | Reference book | Global Perspectives on the Opportunities and Future Directions of Health Tourism | Study on the Development of Medical Tourism in India: A Rendition of Classical and Contemporary Medical Facilities | 9781668466926 | 2023 |
| 61 | PRIYAKRUSHNA MOHANTY,AZIZUL HASSAN,JAMES KENNELL,ANUKRATI SHARMA | Reference book | Crisis Management, Destination Recovery and Sustainability: Tourism at a Crossroads | 9781003295839 | 2022 | |
| 62 | PRIYAKRUSHNA MOHANTY,ANUBHA MAHENDER SINGH,SARAH HUSSAIN,MAHENDER REDDY GAVINOLLA,JAMES KENNELL,AZIZUL HASSAN,ANUKRATI SHARMA | Reference book | Crisis Management, Destination Recovery and Sustainability: Tourism at a Crossroads | COVID-19 and Changing Realities in Food & Beverage Sector: Exhibiting the Indian Chefs? Perspective | 9781003295839 | 2022 |
| 63 | AARTHY C,AISHWARYA N,ELANGOVAN N,SANGEETHA R, MOHAMMED A. AL-SHARAFI,MOSTAFA AL-EMRAN,MOHAMMED NAJI AL-KB,KHALED SHALEN | Text book | Lecture Notes in Networks and Systems | Modelling the Intention to Use AI Healthcare chatbot in Indian Context | 978-3-031-20429-6 | 2022 |
| 64 | BINA CELINE DORATHY M (3538) | Reference book | Futuristic Trends in Management | The Shipping Container Crisis | 978-93-95632-95-9 | 2022 |
| 65 | PRIYAKRUSHNA MOHANTY,ANUKRATI SHARMA,AZIZUL HASSAN,JAMES KENNELL | Reference book | The Emerald Handbook on Destination Recovery in Tourism and Hospitality | 978-1-80262-074-0 | 2022 | |
| 66 | RASHMI RAI,SAQIB SAEED,ABDULLAH M. ALMUHAIDEB,NEERAJ KUMAR,NOOR ZAMAN,YOUSAF BIN ZIKRIA | Reference book | Handbook of Research on Cybersecurity Issues and Challenges for Business and FinTech Applications | Perceived Cyber Security Challenges in Adoption and Diffusion of FinTech Services in India | 9781668452875 | 2022 |
| 67 | RASHMI RAI,IEEE | Conference Proceedings | International Conference on Smart and Sustainable Technologies in Energy and Power Sectors (SSTEPS) | Internet of Things Enhancing Sustainability of Business | 978-1-6654-6414-7 | 2022 |
| 68 | MALLIKA SANKAR M,HAKAN SEZEREL, ANADOLU UNIVERSITY, TURKEY,BRYAN CHRISTIANSEN, GLOBAL RESEARCH SOCIETY, USA | Text book | Handbook of Research on Sustainable Tourism and Hotel Operations in Global Hypercompetition | Exploring the Role of Social Media Influencer Marketing in the Tourism Sector | 9781668446454 | 2022 |
| 69 | MALLIKA SANKAR M,PRIYANKA MICHAEL,SUJA MOL JOHN,HAKAN SEZEREL, ANADOLU UNIVERSITY, TURKEY,BRYAN CHRISTIANSEN, GLOBAL RESEARCH SOCIETY, USA | Text book | Handbook of Research on Sustainable Tourism and Hotel Operations in Global Hypercompetition | Sustainable Practices in Indian Aviation | 9781668446454 | 2022 |
| 70 | SUNITA KUMAR,ANUBHA SRIVASTAVA,NABANITA GHOSH,DANIEL GNANARAJ S,VINCENT S. FRANKLIN WESTERN GOVERNORS UNIVERSITY, | Reference book | Business Models to Promote Technology, Culture, and Leadership in Post-COVID-19 Organizations | Learn, Unlearn, and Relearn: A Step Towards Bringing Resilience in Business Organizations in the Post-COVID-19 Regime | 13: 9781668443583 | 2022 |
| 71 | JYOTHI KUMAR,ANUPAMA NAYAR C V,DIVYA SUNDARAM,ARADHANA SATISH NAIR,HEIDI L. SCHNACKENBERG SUNY PLATTSBURGH, USA | Reference book | Women in Higher Education and the Journey to Mid-Career: Challenges and Opportunities | Mid-Career Dilemmas of Female Academics: An Indian Perspective | 9781668444511 | 2022 |
| 72 | ANAND PATIL (2449) | Text book | Mutual Funds and Investment Management | 9798843372989 | 2022 | |
| 73 | SHARANYA M | Text book | Contemporary Indian Banking | 978-93-5596-738-1 | 2022 | |
| 74 | LAKSHMY PRIYA K,RASHMI RAI,ROLI RAGHUVANSHI,MOHAMMAD IZHAR HASSAN, SHOURASENI SEN ROY, UDAY CH | Reference book | Social Morphology, Human Welfare, and Sustainability | An Invisible Race from Exclusiveness to Inclusiveness of Queer Employees at Workplace | 978-3-030-96760-4 | 2022 |
| 75 | NEETHA MARY AVANESH,JYOTI S PATTANSHETTI,PUSHPALATA TRIMUKHE,SAPNA KASLIWAL,BINTI DUA | Reference book | Advances in Literature, Social Science, Commerce and Management | Finding me in the Workplace: Mindsets and goals set for a desired state of being. Understanding a case narrative through theoretical lens | 978-93-91768-78-2 | 2022 |
| 76 | NEETHA MARY AVANESH,MINU ZACHARIAH ,SATYA NANDINI ARJUNAN,PAULA CRISTINA NUNES FIGUEIREDO ,EDUARDO LUÍS DE CAMPOS SOARES TOMÉ ,JOSÉ CARLOS DIAS ROUCO | Reference book | Handbook of Research on Challenges for Human Resource Management in the COVID-19 Era | Future of Work Places: A Hybrid Approach | 9781799898405 | 2022 |
| 77 | PRIYAKRUSHNA MOHANTY,ANUKRATI SHARMA,JEETESH KUMAR,BAKHODIR TURAEV | Reference book | Festival And Event Tourism Building Resilience and Promoting Sustainability | 978-1-78924-866-1 | 2022 | |
| 78 | MALLIKA SANKAR M,SARA FAZZIN (XENOPHON COLLEGE LONDON, UK) | Text book | EdTech Economy and the Transformation of Education | Exploring the Role of Social Media Marketing in the Education Sector | 9781799889045 | 2022 |
| 79 | MALMARUGAN DEVANATHAN,MALLIKA KRISHNASWAMI,CYRIL JOHN ,LAKSHMI SHANKAR IYER,MANUEL B. GARCIA | Reference book | Socioeconomic Inclusion During an Era of Online Education | Countering Educational Disruptions Through an Inclusive Approach: Bridging the Digital Divide in Distance Education | 9781668443682 | 2022 |
| 80 | MALMARUGAN DEVANATHAN,MANUEL B. GARCIA | Reference book | Socioeconomic Inclusion During an Era of Online Education | Advancing Equity in Digital Classrooms: A Personalized Learning Framework for Higher Education Institutions | 9781668443682 | 2022 |
| 81 | MALMARUGAN DEVANATHAN,MALLIKA KRISHNASWAMI,LAKSHMI SHANKAR IYER,CYRIL JOHN ,MANUEL B. GARCIA (FEU INSTITUTE OF TECHNOLOGY, PHI | Reference book | Socioeconomic Inclusion During an Era of Online Education | Countering Educational Disruptions Through an Inclusive Approach: Bridging the Digital Divide in Distance Education | 9781668443644 | 2022 |
| 82 | RASHMI RAI,DR PRIYANKA SINGH,ARTURAS KAKLAUSKAS,AJITH ABRAHAM,KINGSLEY OKOYE,SHANKRU GUGGARI | Reference book | LESSONS FROM COVID-19 Impact on Healthcare Systems and Technology | Revisiting the efficacy of policies in the Indian primary healthcare sector: Interventions and approaches during the COVID-19 pandemic | 978-0-323-99878-9 | 2022 |
| 83 | PRIYAKRUSHNA MOHANTY,ANUKRATI SHARMA,AZIZUL HASSAN | Reference book | COVID-19 and the Tourism Industry: Sustainability, Resilience and New Directions | 9781032075020 | 2022 | |
| 84 | AISHWARYA N,AARTHY C,DR PASUMPON PANDIAN, XAVIER FERNANDO AND WANG HAOX | Text book | Computer Networks, Big Data and IoT | An Overview of Augmenting AI Application in Healthcare Application | 2367-4512 | 2022 |
| 85 | JYOTHI KUMAR,VINEETH M,VIJI B,JOSEPH C C | Text book | Democracy and Economy | 9788195581023 | 2022 | |
| 86 | SENTHILMURUGAN P,MAANASA MADHU,DR.M. KRISHNAMOORTHI,DR.P.VENKATESH,DR.T.VENKATESAN | Reference book | Contemporary Research in Social Science | Celebrity Athlete Endorsements on Consumer Purchase Behavior and Brand Loyalty | 978-81-956844-0-3 | 2022 |
| 87 | MALLIKA SANKAR M,AISHWARYA N,SENTHILMURUGAN P,AARTHY C,DR. DANIEL ALEMNEH | Text book | Handbook of Research on Global View of Open Access and Scholarly Communications | Best Practices and Navigating Effects of Open Access Journals in Scholastic Publication | 9781799898054 | 2022 |
| 88 | NIRANJAN L R (856) | Text book | Trends in Business and Technology | Is Hybrid the future of workplace? | 978-93-91199-24-1 | 2022 |
| 89 | SATHISH P,MARY METILDA J,ANIL JOSEPH PINTO,DANIEL GELAW ALEMNEH (UNIVERSITY OF NORTH TEXAS, U | Text book | Handbook of Research on the Global View of Open Access and Scholarly Communications | Article Processing Charges and Their Impact in Open Access Publishing | 9781799898054 | 2022 |
| 90 | AARTHY C,SUREKHA NAYAK,SANGEETHA R,KAVITHA R ,ANURADHA R,DEBASHIS DE, SIDDHARTHA BHATTACHARYA | Reference book | Blockchain Based Internet of Things | Leveraging Block Chain Technology for Internet of Things Powered Banking Sector | 9789811692604 | 2022 |
| 91 | MALLIKA SANKAR M,NAVAL GARG DELHI TECHNOLOGICAL UNIVERSITY,BIJENDER PUNIA JAMBHESHWAR UNIVERSITY | Text book | Handbook of Research on Integrating Spirituality in Modern Workplaces | Integrating Spirituality in Modern Workplaces: Reviewing the Spirituality at Work During COVID-19 | 9781668425350 | 2022 |
| 92 | RASHMI RAI,LAKSHMY PRIYA K,NADIA MANSOUR , LORENZO M. BUJOSA VADELL | Reference book | Finance, Law and the Crisis of COVID-19 An Interdisciplinary Perspective | Under Pressure: Integrating Policy Interventions to Save Distressed Indian SMEs of COVID-19 Aftershocks | 978-3-030-89415-3 | 2022 |
| 93 | SATHISH P,SARAVANAN V,PROF.SAJI KURIAKOSE, AHAMED RIAZ & JOSEPH | Conference Proceedings | International Conference on Emerging Trends in Business & Management | Investment in Mutual Funds as a Strategy for Tax Savings Under ELSS-An Empirical Study | 978-81-953059-2-6 | 2022 |
| 94 | NEETHA MARY AVANESH,SANJANA MADHUSUDAN INAMDAR,DR. C. JOE ARUN SJ | Conference Proceedings | Proceedings of LIBA's National Case Development Conference CDC-2022 | Vegan at a Turkey Roast | 978-81-957083-0-7 | 2022 |
| 95 | LAKSHMY PRIYA K,RASHMI RAI,SAQIB SAEEDMANUEL PEDRO RODRÍGUEZ BOLÍVARRAMAYAH T,KUDAL P | Reference book | Pandemic, Lockdown, and Digital Transformation | Digital Transformation in Higher Education: Impact of Instructor Training on Class Effectiveness During COVID-19 | eBook ISBN 978-3-030-86274-9 Print ISBN 978-3-030 | 2022 |
| 96 | RASHMI RAI,LAKSHMY PRIYA K,SAQIB SAEEDMANUEL PEDRO RODRÍGUEZ BOLÍVARRAMAYAH T | Reference book | Pandemic, Lockdown, and Digital Transformation | Digital Transformation in Higher Education: Impact of Instructor Training on Class Effectiveness During COVID-19 | eBook ISBN 978-3-030-86274-9 Print ISBN 978-3-030 | 2022 |
| 97 | MALLIKA SANKAR M,MS. ATHIRA NAIR,MS. DIYA SURESH,DR. ARUN LAWRENCE,DR. BEENAMOLE T. | Conference Proceedings | Disruptive Technology and Business Emerging Challenges and Models | New Paradigms in Customer Purchase Behaviour Amidst Covid-19 | 978-81-948892-3-6 | 2022 |
| 98 | SUMATHI A,NIRANJAN L R,AMY E. HURLEY-HANSON, PHD CHAPMAN UNIVERSITY, USA,CRISTINA M. GIANNANTONIO, PHD CHAPMAN UNIVERSITY, | Reference book | Generation A: Perspectives on Special Populations and International Research on Autism in the Workplace | Generation A: Life Perspectives, Potentials, Challenges and Future of Neurodiverse Stars in India | 1802622640 (ISBN13: 9781802622645) | 2021 |
| 99 | JOSHUA SELVAKUMAR J,A MOHAN (EASWARI ENGINEERING COLLEGE, INDIA) AND D | Conference Proceedings | ICCAP 2021: Proceedings of the First International Conference on Combinatorial and Optimization, ICCAP 2021, December 7-8 2021, Chennai, India | Co-living spaces - The new paradigm shift in the Indian Real Estate Market | 2021 | |
| 100 | RASHMI RAI,DR SHRUTI TRIPATHI,INGRID VAN ROMPAY-BARTELS | Reference book | Quality of Life : An Interdisciplinary Perspective | 9780367433994 | 2021 | |
| 101 | NEETHA MARY AVANESH,DR MANI TYAGI,DR AMIT KUMAR ARORA | Conference Proceedings | Advancing Management Innovation Engagement and Impact in the post COVID era | Finding me in the Workplace: Mindsets and Goals set for a Desired State of being. Understanding through Theoretical Lens | 978-81-953535-9-0 | 2021 |
| 102 | FEZEENA KHADIR,ANAMIKA CHAUHAN,ROHIT BANSAL,RAJKUMAR,KULDEEP CHAUDHARY,JAGDEEP SINGLA,RASHMI | Text book | Customer engagement: changing landscape of marketing | Influence of automated interaction on consumer service and consumer experience | 978-3-96492-284-7 | 2021 |
| 103 | SATHISH P, G. CHANDRAKALA,DR.SAROJ MAHAJAN,DR.TEJENDRA A.RAJPUT,PROF.NEHA SHARAMA,DR.POLLOBI DUARA | Text book | Covid-19: Impact and Response Volume III | FLUCTUATIONS OF WEST TEXAS INTERMEDIATE (WTI) OIL PRICE ? PRE AND DURING COVID-19 TIMES: AN EVENT STUDY | 978-81-953600-9-3 | 2021 |
| 104 | FEZEENA KHADIR,PAVITHRA SHETTY,ANANDA DAS GUPTA,BARKATHUNISSA A,JEEVANANDA S,LEENA JAMES,KUMAR CHANDAR S,SREEDHARA R,SUNANDA VINCENT JAIWANT | Conference Proceedings | Industry 4.0: Innovation, Transformation & Business Strategies | Mapping the Micro Moments Behaviour of Consumers, to Leverage a Competitive Marketing Edge | 978-93-91413-03-3 | 2021 |
| 105 | FEZEENA KHADIR,THEJASWINI MC,ANANDA DAS GUPTA,BARKATHUNISSA A,JEEVANANDA S,LEENA JAMES,KUMAR CHANDAR S,SREEDHARA R,SUNANDA VINCENT JAIWANT | Conference Proceedings | Industry 4.0: Innovation, Transformation & Business Strategies | The Spike in Sales: A conceptual study on Gray Market Sales on e-commerce Platforms | 978-93-91413-03-3 | 2021 |
| 106 | PRAVEEN BABU P,KALYANI V,GLADY AGNES L,SURJIT SINHA | Case Report | Impact of Covid-19 on Economy, Business, Education and Social Life | Adaptation towards Online Purchases of FMCG and Home Essential goods during the Pandemic - An Overview | 9788195096381 | 2021 |
| 107 | NEETHA MARY AVANESH (2626) | Conference Proceedings | Redefining Human Resource and Marketing Management Perspectives | Implications of Workplace Spirituality on Positive Organizational Behavior in the New Normal: A Conceptual Framework | 2021 | |
| 108 | JYOTHI KUMAR,DR. ANANDA S | Reference book | Financial Inclusion in Emerging Markets: A Road Map for Sustainable Growth | Microfinance sector and the supportive role of regulator in its transformation: A case study of Indian State | 978-981-16-2652-4 | 2021 |
| 109 | JYOTHI KUMAR,SURAKSHA GUPTA | Reference book | Managing and Strategizing Global Business in Crisis Resolve, Resilience, Return, Re-imagination & Reforms ( R''s) ". | Resilience and Recovery of Indian Start-ups: Preparing for New Normal | to be published | 2021 |
| 110 | RASHMI RAI,DR LISE AND DR ANNET | Reference book | Integrating the Organization of Health Services, Worker Wellbeing and Quality of Care | Healthy Healthcare Systems in India: A Prognosis | 978-3-030-59466-4 | 2021 |
| 111 | MUTHU GOPALA KRISHNAN M,PRATHIBHA RAJ M S ,NAGARAJ | Text book | Financial Management | Full Complete Book | 9 788195 009206 | 2020 |
| 112 | MUTHU GOPALA KRISHNAN M,DR RAJA,DR NAGARAJ | Text book | Accounting for Managers | Full Book | 978819374034 | 2020 |
| 113 | MUTHU GOPALA KRISHNAN M,KIRAN G,DHANALAKSHMI,XU HUI | Text book | Indian Studies - China India Relations | The role of Business Development Management Consultants in Construction Industry in India | 9789388789939 | 2020 |
| 114 | MALLIKA SANKAR M,NEETHA MARY AVANESH | Text book | Quick Access Assignments Research Methodology: Exercises to Enhance Learnability | Quick Access Assignments Research Methodology: Exercises to Enhance Learnability | 979-8561624834 | 2020 |
| 115 | AARTHY C,VENKATESH J | Text book | Enabling System Oriented Global Business Process | Enabling System Oriented Global Business Process | 978-620-2-51231-2 | 2020 |
| 116 | JYOTHI KUMAR | Reference book | Redesigning Teaching, Leadership, and Indigenous Education in the 21st Century | Innovations in Teaching-Learning and Evaluation: An Overview of Processes Undertaken at CHRIST (Deemed to be University) | 9781799855576 | 2020 |
| 117 | SENTHILMURUGAN P | Conference Proceedings | Management & Engineering Research Tome | Purchase decision making process in Buying Residential houses - Gender Role influences in Chennai Real Estate Market | 978-93-89515-20-6 | 2020 |
| 118 | MUTHU GOPALA KRISHNAN M,DR MARIPPAN RAJA | Text book | Corporate Accounting | Corporate Accounting | 978-620-2-79915-7 | 2020 |
| 119 | ANAND PATIL,DR. V.K SAWANT,VIJAYAKITTU MANDA LEAD CONSULTANT VIJAY TECHNOLOG | Text book | Perspectives On Business Management & Economics | Comparative Analysis Of Smes Hedging And Not Hedging The Exchange Rate Fluctuations | 978-81-946245-3-0 | 2020 |
| 120 | FEZEENA KHADIR,SUJAYA M.S.,SAIKUSUM GUTTINA,RAM SINGH,ROHIT BANSAL | Text book | Emerging issues in business management | Effects of sexual appeal in advertising | 978-81-944303-9-1 | 2020 |
| 121 | PRAVEEN BABU P,KALYANI V,SURJIT SINGHA | Case Report | Impact of COVID-19 on Economy, Business, Education and Social Life | Individuals, labor workforce vs the pandemic covid-19 ? An opinion | 978-81-947458-2-2 | 2020 |
| 122 | FEZEENA KHADIR,SOFIYA KHAN,RHEA KAPOOR,DR. KIRANDEEP KAUR,DR. B.B SINGLA,DR. PRIYAKA KHANNA | Text book | New Horizons in Commerce, IT & Social Sciences Volume-1 | Influence of Social Media On Consumer Purchase Behaviour | 978-81-944303-5-3 | 2020 |
| 123 | AJAI KRISHNAN G,DR. M NANDHINI,DR. A MARTIN JAYARAJ,DR. C SAGUNTHALA,MRS. G SUMANTHI | Conference Proceedings | INNOVATION DRIVEN BUSINESS TO FOSTER SUSTAINABLE DEVELOPMENT IN INDIAN ECONOMY | Inculcation of Sustainable Development Notion Among Students with Particular Indication to Higher Educational Institutions | 978-93-54063-02-2 | 2020 |
| 124 | AISHWARYA N | Reference book | Advances in Intelligent Systems and Computing | Business and Environmental Perspectives of Submarine Cables in Global Market | 978-3-030-39444-8 | 2020 |
| 125 | AARTHY C,JESSY NAIR,YOUCEF | Text book | ITC for an Inclusive World | Antecedent Factors in Adolescents Consumer Socialization Process Through Social Media | 978-3-030-34269-2 | 2020 |
| 126 | AARTHY C,AISHWARYA N,PAVITHRA | Text book | Business and Environment | Green Marketing and Sustainability- Company cases in India | 9781648285950 | 2020 |
| 127 | AARTHY C,JESSY NAIR | Conference Proceedings | ITC for an Inclusive World | Antecedent Factors in Adolescents Consumer Socialization Process Through Social Media | 978-3-030-34269-2 | 2020 |
| 128 | AARTHY C,JESSY NAIR,MEHDI KHOSROW-POUR | Reference book | Start-Ups and SMEs: Concepts, Methodologies, Tools, and Applications | Technological Change Perspective for ERP Implementation in Small and Medium Enterprises | 9781799817604 | 2020 |
| 129 | NEETHA MARY AVANESH,USHA DEVI N,JAIN DEEMED TO BE UNIVERSITY & INURTURE EDUCATION | Conference Proceedings | Happiness in Higher Education for Excellence and Holistic Development | Impact of Happiness on Academic Achievement: A study with reference to undergraduate students in affiliated colleges of Bangalore Central University | 2019 | |
| 130 | FEZEENA KHADIR,AMRUTHA DALVI,INDRANI CHOWDHURY,ANURADHA MUKHERJEE,NEERA THAKUR,J.K. SHARMA,GAURAV SOOD | Conference Proceedings | Global Business Strategies for Sustainability- Driving Business Excellence through Digital Transformation | User Perception and Attitude towards Online Dating Apps | 978-81-942473-8-8 | 2019 |
| 131 | MUTHU GOPALA KRISHNAN M,PROF T RAJESWARI,PROF S BALAMURALI | Reference book | Contemporary Issues of Business in Emerging Market Economies | Contemporary Issues of Business in Emerging Market Economies | 978-81-941390-0-3 | 2019 |
| 132 | MUTHU GOPALA KRISHNAN M,DR RAJA M | Reference book | Contemporary Issues of Business in Emerging Market Economies | Customers Satisfaction on Online Banking Services offered by Select Private and Pubic Sector Banks in Chennai City | 978-81-941390-0-3 | 2019 |
| 133 | ANAND PATIL,MUTHU GOPALA KRISHNAN M,M RAJA | Text book | Fundamentals of Accounting | Complete Book | 9780359982318271 | 2019 |
| 134 | FEZEENA KHADIR,SUJAYA M.S.,SAIKUSUM GUTTINA,SANYUKTA BASAK,LAKSHMIPRIYA S.,PROF. Y. K. BHUSHAN | Conference Proceedings | Re-imagining marketing: Confluence of creativity and technology | Effects of sexual appeal in advertising | 9788193390849 | 2019 |
| 135 | MUTHU GOPALA KRISHNAN M,DR RAJA M,DR K V RAMANATHAN | Reference book | Rethinking Commerce and Management in the Digital Era | Testing Informational Efficiency of Indian Stock Market - A Study with reference to FMCGs Industry | 978-81-942153-8-7 | 2019 |
| 136 | SUNITA KUMAR,SHIV ONKAR DEEPAK KUMAR,MUTHU MATHIRAJAN | Conference Proceedings | Business Analytics and Intelligence 2018 (ICBAI-2018) | Enterprise Anomaly detection in Cloud environment | 978-93-86768-21-6 | 2018 |
| 137 | MUTHU GOPALA KRISHNAN M | Conference Proceedings | Paradigm Shifts in Commerce and Management - 2018 | Performance of the Initial Public Offerings in Indian Stock Market | 9789385101670 | 2018 |
| 138 | ARJUN B S,GOWRI SHANKAR R,BINDI VARGHESE | Case Report | Evolving Paradigms in Tourism and Hospitality in Developing Countries : A Case Study of India | Socially Responsible Investment: A New Paradigm in the Tourism and Hospitality Sector: An Indian Scenario | 978-1-315-10304-4 978-1-77188-630-7 | 2018 |
| 139 | SUNITA KUMAR | Conference Proceedings | Management 2022 Growth And Sustainability Challenges | Consumer Preference Towards Private Label Brands | 9789386724083 | 2017 |
| 140 | SAYANI DAS,MINNIE MATHEW | Conference Proceedings | Drive for Equal Access: Access and Participation of Women and Girls to Nutrition & Health, Education & Training, Science & Technolog | CAN WOMEN'S STUDIES REDUCE DROPOUT? SURVEY RESPONSES FROM TERTIARY-LEVEL FEMALE STUDENTS | 978-1-4828-5760-3 | 2017 |
| 141 | SAYANI DAS,MINNIE MATHEW | Conference Proceedings | Drive for Equal Access: Access and Participation of Women and Girls to Nutrition & Health, Education & Training, Science & Technology | Full Book | 978-1-4828-5760-3 | 2017 |
| 142 | SUNITA KUMAR | Conference Proceedings | BUSINESS ANALYTICS AND INTELLIGENCE A COMPENDIUM | Fraud Analytics: Fraud detection of Tax refund using Advance Analytics in India | 978-93-85909-54-2 | 2016 |
| 143 | FEZEENA KHADIR,SWAMYNATHAN R.,INDIAN INSTITUTE OF MANAGEMENT KOZHIKODE | Conference Proceedings | International Conference on Marketing, Technology & Society- Book of abstracts | Overt and Covert Complaining Behaviour of Dissatisfied Inpatients | 2016 | |
| 144 | NIRANJAN L R,MAYA SALIMATH | Reference book | Employee Engagement-Research Anthology | Employee Engagement-A panacea for disengaged employees,leading to attrition | 978-93-85882-80-7 | 2016 |
| 145 | AJAI KRISHNAN G,DR M NANDHINI,PAWAN KUMAR CHUGAN,DEEPAK K SRIVASTAVA,NIKUNJ PATEL,NIRMAL CHANDRAKANT SONI | Conference Proceedings | Inter-Disciplinary Issues for Empowering TRADE, INDUSTRY AND SOCIETY | Effect of Advertisement on consumer buying behavior towards bathing soap with special reference to consumers in Kottayam District Kerala | 978-93-85777-06-6 | 2016 |
| 146 | MUTHU GOPALA KRISHNAN M,RAVIRAJ HEGDE,S MANIKANDAN | Conference Proceedings | Innovation - An Engine for Inclusive Growth and Sustainable Growth | Need for Innovations in Higher Education eith Special Reference to Management Education in India | 978-93-84262-06-8 | 2015 |
| 147 | MUTHU GOPALA KRISHNAN M,DR RAVIRAJ HEGDE,DR S KRISHNAMOORYHI,T VENKATESAN,DR S PASUPATHI | Conference Proceedings | Impact of Globalisation on the Prospects of Indian Banking Sector | Economics of Retail Banking and it's products in Indian Banking Sector - An Analysis | 9380657293 | 2015 |
| 148 | SUNITA KUMAR | Conference Proceedings | Outcome based competitive strategies:Issue and challenges | A Conceptual model that addresses consumer value perception of using the internet vis a vis the brick and mortar distribution | 978-81-8429-109-4 | 2014 |
| 149 | MUTHU GOPALA KRISHNAN M,S KRISHNAMOORTHI,T VENKATESAN,S PASUPATHI | Conference Proceedings | Impact of Globalisation on Indian Financial System | Securitization of Assets in India - An Alaysis | 9789380686905 | 2014 |
| 150 | AARTHY C,VENKATESH JEGANNATHAN,PRIYESH CHERUVEETIL,PREMA PRIYA,EUROPENA SCIENTIFIC COMMITTEE | Conference Proceedings | Proceedings on International Conference On Social Sciences And Humanities | Environmental Pollution Risk Analysis and Management ij Textile Industry: A Preventive Mechanism | 978-608-4642-23-7 | 2014 |
| 151 | MUTHU GOPALA KRISHNAN M | Conference Proceedings | Financial Inclusion - Strength Weakness and Trend | Micro ATMs in Indian Banking - A Tool for Financial Inclusion - A Conceptual Framework | 978-93-80530-55-0 | 2014 |
| 152 | SRIDHARAN A | Reference book | India Specific Challenges in Global Growth Dynamism - A Management Perspective | A Study on challenges and solutions in Indian Logistic Operations | 978-93-82570-33-2 | 2014 |
| 153 | MUTHU GOPALA KRISHNAN M | Conference Proceedings | Applied Research in Commerce and Management | Role of Small Industries Development Bank of India in Financing Micro Small and Medium Enterprises | 978-93-80767-38-3 | 2014 |
| 154 | JOSHUA SELVAKUMAR J (3885) | Case Report | Dimensions of Integrated Marketing Communication | 978-3-659-39508-1 | 2013 | |
| 155 | MUTHU GOPALA KRISHNAN M | Reference book | Attitude of Policyholders and Agents Towards Life Insurance Business | Attitude of Policyholders and Agents Towards Life Insurance Business | 978-3-659-39588-8 | 2013 |
| 156 | JOHN PAUL RAJ V | EMERGING DIMENSIONS IN MANAGEMENT | Consumer behavior towards instant cooking food products in Madurai city - An empirical study | 9789382338383 | 2013 | |
| 157 | AJAI KRISHNAN G,LIGO KOSHY,G MURUGANANTHAM | Conference Proceedings | Marketing Dynamics | Effect of Celebrity Endorsement on Customers? Buying Behaviour Towards Gold Ornaments - A Descriptive Study Conducted at Kottayam, Kerala | 978-93-81790-93-9 | 2013 |
| 158 | ARJUN B S | Conference Proceedings | Reinventing issues in Business Management and Research | Radio Advertisements and Promotion of Insurance and Mutual Funds Products | 978-93-81212-49-3 | 2013 |
| 159 | JYOTHI KUMAR | Creating a Sustainable Business: Managerial Implications and Challenges: | Sustaining The Profits: A panel Data and Technical Efficiency analysis of Economic Sustainability | 978-93-82563-51-8 | 2012 | |
| 160 | JYOTHI KUMAR | Conference Proceedings | Sustainable Development and Governance: Building Commerce and Communities. | Social and Environmental Sustainability: An Analysis of Employees Perception and its Compatibility with Decision Makers Perception | 978-81-924422-2-8 | 2012 |
| 161 | SUNITA KUMAR | Reference book | Recent Trends in Business Management & Information Systems | Conceptual Model that Addresses Consumer value Perceptions of using the internet vis a vis the Brick and Motor distribution model | 978-93-82563-39-6 | 2012 |
| 162 | FEZEENA KHADIR,K. HARIHARAN,SUBHASH SHARMA,DEBABRATA DAS,RITESH JAIN,POONAM SINGH SANGWAN | Conference Proceedings | India Emerging: Opportunities and Challenges | Service Quality and Customer Satisfaction in the Indian Healthcare Sector | 978-93-80397-24-5 | 2011 |
| 163 | FEZEENA KHADIR,K. HARIHARAN,R.P.C.S RAJARAM | Conference Proceedings | International Conference on Globalisation and Consumer Protection- Challenges and Strategies | Consumer Education, Awareness and Protection in the Service Sector: Hospital Industry | 978-81-905380-1-5 | 2011 |
| 164 | FEZEENA KHADIR,DR. K. HARIHARAN,DR. T. KANNADASAN,DR. M. SARAVANAKUMAR | Conference Proceedings | Emerging Trends in Contemporary Management Research | Informed or Victimised: The Flawed Fortune of Targeting Children Through Advertisements | 978-93-80697-12-3 | 2010 |
| 165 | MUTHU GOPALA KRISHNAN M | Reference book | Research Methodology in Social Sciences | A Study on the Socio Economic Conditions of the Members of Self Help Groups in Krishnagiri District | 978-81-910426-1-0 | 2010 |
| 166 | NEETHA MARY AVANESH,USHA DEVI N.,UMA KANTH,PROF. SHEETAL MAHENDHER | Conference Proceedings | Leadership Challenges & Business Strategies in Emerging Markets | Quality practice of leadership style and its impact on quality costs in corporate scenario of India - A diagnostic study | 2009 | |
| 167 | NEETHA MARY AVANESH,USHA DEVI N.,MEENA PANDEY | Conference Proceedings | Business Potential of India in a Global Recession Scenario | Gaming Industry in India - Prospects, Problems & Promotion | 2009 | |
| 168 | FEZEENA KHADIR | Conference Proceedings | International Marketing Conference- Marketing and Society | Marketing and its impact on vulnerable consumer groups like children, adolescents etc. | 2007 | |
| 169 | AARTHY C,SHRUTI A K,KARUPASAMY | Text book | Effectiveness of Social Media and Customer Engagement | A study on Impact of Artificial Intellligence on Consumer Behaviour in Ecommerce in India | 9788195147342 | 2003 |
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