Syllabus for
BA (Psychology, Economics/Honours/Honours with Research)
Academic Year  (2024)

Course Description

This course provides the participants with a bird’s-eye view of the FinTech landscape and an appreciation of the history of financial innovation. The course examines the technology fundamentals driving the FinTech revolution to develop an appreciation of their application in a comprehensive array of financial sectors.  This course builds on the foundation of elementary financial theory and complements financial intermediation and capital market courses with a unique yet essential technology and innovation perspective.  

  Overview of Digital Finance, Evolution of Digital Finance, Importance and Benefits of Digital Finance. Regulatory Framework in Digital Finance

Types of Digital Payment Systems, Payment Gateways and Processors, Mobile Wallets and E-Wallets. Cryptocurrency and Blockchain Technology in Payments. Evolution from credit card to CBDC, B2B, B2C, C2C payment mechanisms, EMV, NFC, Tokenization, Mobile wallet, UPI, QR code, Cross-border digital payments, Payment pl

Peer-to-Peer (P2P) Lending Platforms, Online Microfinance and Consumer Lending

Crowdfunding Models and Platforms, Risk Assessment and Management in Digital Lending

Online Banking Services, Mobile Banking Applications, Budgeting and Expense Tracking Apps Investment and Wealth Management Platforms,

Emerging Technologies in Finance (AI, IoT, Big Data), Fintech Startups and Incubators

Regulatory Challenges and Opportunities, Future Trends and Predictions in Digital Finance

 2. Chishti, S., & Barberis, J. (2016). The FinTech book: the financial technology handbook for investors, entrepreneurs and visionaries. John Wiley & Sons.

3. Chishti, S., & Puschmann, T. (2018). The Wealthtech Book: The FinTech Handbook for Investors, Entrepreneurs and Finance Visionaries. John Wiley & Sons.

 4. Loesch, S. (2018). A Guide to Financial Regulation for Fintech Entrepreneurs. John Wiley & Sons.

5. Metawa, N., Elhoseney, M., Hassanein, A.E., & Hassan, M.K.H. (2019). Expert Systems in Finance: Smart Financial Applications in Big Data Environments. Routledge. 

6. Sironi, P. (2016). FinTech Innovation, From Robo-Advisors to Goal Based Investing and Gamification.

7. VanderLinden, S. L., Millie, S. M., Anderson, N., & Chishti, S. (2018). The INSURTECH Book: The Insurance Technology Handbook for Investors, Entrepreneurs and FinTech Visionaries. John Wiley & Sons.

Course Description

This is the basic course in Marketing and Selling Skills, where students will get exposure to Marketing and Sales. The subject gives them a vast and wide insight into the traditional and contemporary aspects of Marketing and sales. The input of basic fundamentals, coupled with the practical knowledge, will be given to the students to help them in understanding and designing the sales & marketing tactics and strategies.

Course Objective:

• To understand and appreciate the concept of marketing & sales in theory and practice
• To evaluate the environment of marketing and develop a feasible marketing &selling plan 
• To understand and apply the STP of marketing (segmentation, targeting, positioning) 
• To have an elementary knowledge of consumer behaviour its determinants, and selling skills

Introduction, genesis & evolution of marketing in society, Importance and Scope of Marketing, Elements of Marketing – Need, Want, Demand, Desire, Marketing Philosophies, Mccarthy’s 4P classification, Lauterborn’s 4C’s classification & 4A’s Framework of rural marketing, Product service continuum.

Basics of Marketing Environment, Factors Affecting Marketing Environment, Environmental analysis – SWOT & PESTLE, Marketing Environment in India, Legal & regulatory framework in India, Marketing Mix (Four Ps of Marketing) 

Market Segmentation, Basis of segmentation & its types - Demographic, Geographic, Psychographic and behavioral Segmentation etc, Targeting- Five Patterns of Target Market Selection, Positioning-Concept of Positioning, Perceptual Mapping.

Product Life Cycle concept, marketing implications of PLC stages, corresponding strategies, dealing with competition, Perceptual Mapping, Consumer Behaviour – Rational V/s Emotional, Consumer proposition & acquisition process, buying motives, its types, CB process

Nature, Meaning and Significance of Sales Management and Personal selling; Evolution of Sales Management, Role of Selling in Marketing, Characteristics of a successful Salesman; Types of Selling, Selling Functions, Sales Funnel; Process of Effective Selling: Sales strategies; Prospecting: Meaning, process & methods; Ways to approach a customer

Sales presentation; Handling objections; Closing a sale; Current issues in sales management; Case lets and applications, Meaning of Sales Force Management; Determining the sales force and size of the sales force, Introduction to: Sales organization concepts; Sales territories

 Course Description: This course aims to understand the financial statements published by Indian companies and make a meaningful understanding. The course gives the initiation towards terminology in accounting and takes the readers through Income statements and Balance sheet. The interpretation of the cash flow, Income statement, and Balance sheet gives the reader an understanding of the company's fundamentals. It gives a sense of financial soundness or not of any company. The growing need for adherence to rules and practice of ethics in accounting in its various aspects from public practice to reporting with case studies will explain the profoundness of Ethics in Accounting and corporate reporting.

Assets- Current assts and fixed assets, Non-current Liabilities, current liabilities, Owners Equity, shareholders fund, External equity, Return on investment, operating expenses, Normal profit, Earnings per share private -Public Investors-Income Statement-Revenue-Expenses-Profit/loss-Balance sheet- Dual aspects of the balance sheet, Significant accounting policies and principles- Full Disclosure-Standalone statements-consolidated statements.

Meaning and Purpose of Income statement- Cost of goods Sold-Gross profit, Operating Income-EBITDA-EBIT-EBT-Depreciation-Tax provisions made-Deferred Taxation- EPS: Basic and Diluted- Purpose of Balance sheet- Share capital- Net Worth-Shareholders fund- Book value of assets-Face value of shares-Current and non-current liabilities and assets- Amortisation and Depreciation-Notes to accounts.

Meaning and Purpose of cash flow statements- Meaning of cash flow,  sources of cash flow, Operating, Investing and Finance activities- Inflow and outflow of cash- Indirect method-Interpreting company growth rate from cash flow stage-Positive and Negative cash flow-Effect of changes in cash flow on performance – Interpretation of high cash balances-Exhibit of cash flow statements of Indian companies- Schedules or notes to accounts- preparation and  relevance- interpretation of schedules.

Year On Year (YoY) comparison of Income statement and Balance sheet-Common size comparison-Interpreting EPS, DPS, MPS, PE Ratio, Intrinsic value, Liquidity ratio, Current ratio, Debt Equity Ratio- Dividend payout- Ascertaining performance of a company through exhibit of annual report of Indian companies

Compliance of accounting standard in letter vs true spirit- window dressing- effects of unethical practices and non-disclosures-case study ethics in public practice of accounting, ethics in compliance, ethics in corporate reporting, ethics in non-profit organisations.

CIA-1 20 marks (weightage 50% ie 10 marks ) 

CIA-2 20 marks(weightage 50% ie 10 marks ) 

CIA-3 - 50 marks (weightage 50% ie 25 marks ) 

For attendance 5marks 

This is a Submission paper. There is no MSE or ESE 

Course Description:

This course will enable the students to have fundamental knowledge about financial accounting. The topics covered are Book-keeping, Subsidiary Books, preparation of Ledger and Financial Statements and Analysis of Financial Statements.

Course Objectives:

1. To equip students with basic knowledge of book-keeping for different business organizations
2. To familiarize the students with accounting as an information system.
3. To develop an understanding about recording of business transactions and preparation of financial statements;
4. To provide basic knowledge about the final accounts prepared by Companies.
5. To impart knowledge on analysis of Financial Statements of the organizations.

Accounting – Meaning, Objectives, Accounting as source of information, Internal and External   users   of accounting   information   and their   needs.   Qualitative Characteristics      of      Accounting Information– Reliability, Relevance, Understandability and Comparability. Book-Keeping – Meaning – Definition. Accounting, Difference between Book-keeping, and Accounting. Accounting Concepts and Conventions. Accounting terms – Capital – Assets – Liabilities – Expenses – Income – Fund – Net worth – Capital Expenditure – Revenue expenditure– Capital Receipts – Revenue Receipts – Debtors – Creditors – Goods – Cost – Gain – Stock – Purchase – Sales – Loss – Profit – Voucher – Discount – Transaction – Drawings, etc. System of Book Keeping: Single entry system and Double entry system of Book Keeping – Accounting Process - introduction.

Books of Accounts – Journal – Rules of Journalizing (Debit and Credit) – Steps in Journalizing - Meaning – Importance – Different types of Subsidiary books – Cash book – Petty cash book – Purchase book – Purchase returns book – Sales book – Sales return book – Bills receivables book – Bills payable book – Journal Proper – Process of recording transactions in the respective books.

Ledger – Types of Accounts – Posting to Ledger accounts – Balancing the Ledger accounts – Trial Balance – Meaning – Objectives and Preparation of Trial Balance

Financial statements – Meaning – Objectives – Financial reporting through Financial Statements – Preparation of Trading account – Profit and Loss account – Balance Sheet, Cash Flow Statement

Financial statements – Meaning – Objectives – Financial reporting through Financial Statements – Preparation of Trading account – Profit and Loss account – Balance Sheet, Cash Flow Statement

CIA 2 Group Assessements

CIA3  50 marks Written Examination

The Brand Management course will enable students to have a fundamental understanding of how to build, measure, and manage a brand.

Brands – Brands Vs Products – Different Product Levels - Things that can be branded. Branding Challenges and Opportunities – Strategic Brand Management Process,

PRACTICAL: SBM Process, Trends and innovations in brand management, Emerging technologies and their impact on branding.

Brand Image, Developing a brand identity, Brand Identity – Kapferer’s Brand Identity Prism, Creating a brand positioning statement, Understanding the importance of brand

consistency, Developing a brand architecture strategy, Managing brand portfolios, Brand extensions and sub-brands. Criteria for choosing brand elements – Brand Names –

Landor’s Brand Name Taxonomy – Brand Name Linguistic Characteristics – Trademark Issues and Concerning Names – PRACTICAL: Naming Hypothetical Brands.

Developing a brand messaging strategy, Creating effective brand communications, Managing brand reputation, URLs – Logos and Symbols – Characters – Slogans and Jingles

– Packaging and Signage – PRACTICAL: Creating Logos and Mascots for Hypothetical Brands. Impact of digital technologies on brand management, Developing digital branding

strategies, Managing online brand reputation.

Customer-Based Brand Equity – CBBE Pyramid – PRACTICAL: Constructing CBBE Pyramid. Understanding the impact of consumer behaviour on brand management, Consumer

decision-making process, Building brand relationships with consumers, Understanding the role of advertising in brand management, Developing effective advertising campaigns,

Measuring and analyzing advertising effectiveness.

Brand Extension - Merits and Demertis of Extension – Types of Brand Extension. Building brand loyalty, Measuring and analyzing brand equity and brand loyalty, Understanding the

challenges of international brand management, Adapting branding strategies for international markets, Managing global brand portfolios

Publisher

CIA-2- Group Assignment and viva voce ( 30 marks)

CIA-3-  Written Examination ( 50 marks)

The course aims at enhancing their financial skills as well as training the students to be financial educators with family and friends. There is a need for students to effectively plan and monitor their spending. The course aims at effectively training students and equipping them with the knowledge and tools to manage their finances and also teach others the same.

Introduction, Evolution, Meaning and importance of -  Income, Expenses, Savings, Budget, Money, Currency, Bank account, savings investment, JAM-balance sheet – purpose features, format – Technology in finance – FinTech, TechFin, Regtech, sandox, Mobile-based Banking – post offices – Savings vs investments – Power of Compounding – risk and Return-Time Value of Money- Simple Interest-Compound Interest 

Introduction to Financial Planning - Analysing the resources of the person - Concepts in Financial Planning: The time value of money, Diversification - 'spreading risk', Investment Timing - Financial Products for Savers: Financial Products options for savers, personal budget – family budget – financial planning procedure.

Introduction and evolution of Banking – Banking in India – RBI – Role of RBI in India– Savings and Deposits – Deposits, Accounts, KYC,e/v KYC Types of Deposits - Saving Bank Accounts, Fixed Deposit Accounts, Recurring Deposit Account, Special Term Deposit Schemes, Loans and Types of loan advanced by Banks and Other secondary functions of Bank – PAN, NSDL: PAN, Meaning of Cheque and types of cheques – CTS_MICR-IFSC – e- Banking – ATM, Debit, Credit, Smart Card, UPI, e-Wallets, Payment Banks-NPCI: Products and role in regulating the online payments, CIBIL – Banking complaints and Banking Ombudsman. Mutual Funds_ Types of Mutual Funds-NAV. Digital Currency-Bitcoin- NFO

Post Office Savings Account(SB)​​​​​, National Savings Recurring Deposit Account (RD)​​, ​National Savings Time Deposit Account (TD), National Savings Monthly Income Account (MIS), Senior Citizens Savings Scheme Account (SCSS)​, Public Provident Fund Account (PPF)​, Sukanya Samriddhi Account (SSA)​, National Savings Certificates (VIIIth Issue) (NSC), Kisan Vikas Patra (KVP), PM CARES for Children Scheme, 2021, Interest rates (New)​, How to avail services, Schedule of Fee – IPBS – KYC. Employees Provident Fund (EPF) - Public Provident Fund (PPF), Superannuation Fund, Gratuity, Other Pension Plan, and Post-retire Counselling-National Pension Scheme(NPS)

Life Insurance Policies: Life Insurance, Term Life Insurance, Pension Policies, ULIP, Health Insurance, Endowment Policies, Property Insurance: Policies offered by various general insurance companies. Post office life Insurance Schemes: Postal Life Insurance and Rural Postal Life Insurance (PLI/RPLI). Housing Loans: Institutions providing housing loans, loans under Pradhan Mantri Awas Yojana – Rural and Urban-Atal Pension Yojana (APS), 

CIA 2  20 MARKS (Group Assignment and Viva-voce)

CIA 3  50 MARKS (Written Exam)

The main objective of this course is to enable students to develop creative concepts for advertising of any product or service.

Introduction to Creativity- The creativity process- Difference between a creative mind and

non-creative mind- Patterns of thoughts indicating creativity- How to bring out your creative

genius- Philosophy of Aesthetics - Introduction to Creative works of the century.

Types of advertisement, Ethics in advertisement, Position of Products/Services, Interplay of

Branding and Advertising- Meaning of Advertising, Creative Ad Makers and Advertising

Agencies in India and the World - Indian and Foreign creative advertisements, the controversial

advertisements- The most memorable advertisements - Highly impactful and Creative

advertisements.

Marketing strategy and situation analysis; Advertising plan; Advertising objectives;

DAGMAR approach; Advertising campaign planning process. The art of copywriting;

Advertising copy testing; Creativity in communication; motivational approaches; types of

appeals used in advertising; Advertising budget process.

Principles of Design- Lines, Scale, Color, Repetition, Negative Space, Symmetry,

Transparency, Texture, Balance, Hierarchy, Contrast, Framing, Grid, Randomness, Direction,

Rules, Movement, Depth, Typography, Composition.

Creative brief - Value Questions -Research -Conceptual framework- Development of multiple 

ideas- Creative concept development process- creative brainstorming- creative differences-

editing -refining creative concepts- concept presentation to the client- Appeals in advertising copy writing-print copy elements, headlines-body copy-slogans - Designing print ad-

choosing –-choosing layout- -choosing Typefaces.

2. Moriarty, W. B. (2020). Advertising Principles and Practices. New Delhi: Prentice Hall of India.

CIA - 2 - 20 Marks (Group Assignments ) 

CIA - 3 - 20 Marks (Group Assignments)

CIA -4- 20 Marks (Individual assignments)

CIA - 5 - 20 Marks (Group Assignments and Viva Voce) 

This course introduces students to the C programming language, covering its history, features, data types, and program structure. Students will learn to apply decision control and loop structures, along with various operators, to create basic programs. Additionally, the course covers functions, recursion, arrays, and pointers to provide a solid foundation for C programming and problem-solving.

Types of Programming Language- History of C, Features of C , C Tokens, variables and keywords and identifiers ,Types of C constants and variables, Rules for constructing variable names, Structure of C program, Input /output statements in C

Types of Programming Language- History of C, Features of C , C Tokens, variables and keywords and identifiers ,Types of C constants and variables, Rules for constructing variable names, Structure of C program, Input /output statements in C

Data Types, Type declaration, Different Operators in C - Arithmetic, Logical, Relational, Bitwise, Conditional, Expressions, Hierarchy of operations.

Control structures

Decision control statements-if, switch, go to statement, conditional operator statement. Loop control structures- while, do-while, for loop, Break statement, Continue statement.

Data Types, Type declaration, Different Operators in C - Arithmetic, Logical, Relational, Bitwise, Conditional, Expressions, Hierarchy of operations.

Control structures

Decision control statements-if, switch, go to statement, conditional operator statement. Loop control structures- while, do-while, for loop, Break statement, Continue statement.

Introduction, function definition and prototyping, Types of functions, passing values to function, recursion, passing arrays to functions. I/O functions- formatted & unformatted console I/O functions Storage classes in C- Automatic, Register, Extern and Static Variables.

Introduction, function definition and prototyping, Types of functions, passing values to function, recursion, passing arrays to functions. I/O functions- formatted & unformatted console I/O functions Storage classes in C- Automatic, Register, Extern and Static Variables.

One dimensional and multidimensional arrays, Declaration, initialization, Reading values into an array, Displaying array contents and Array Manipulations. String-Basic Concepts, Library Functions

One dimensional and multidimensional arrays, Declaration, initialization, Reading values into an array, Displaying array contents and Array Manipulations. String-Basic Concepts, Library Functions

Definition, notation, pointer and arrays, pointers and functions-call by value and call by reference.

Definition, notation, pointer and arrays, pointers and functions-call by value and call by reference.

ESE 50%

This course on the Unix Operating System provides students with an in-depth understanding of Unix system structure, features, and commands. Students will learn about Unix kernel, file systems, process management, and shell programming. The course includes practical exercises on general utilities, directory and file manipulation, process control, and communication commands. By the end of the course, students will be able to navigate the Unix environment, write shell scripts, and manage Unix-based systems efficiently.

Evolution of UNIX – UNIX System Structure – Features of Unix - Operating System Services - Unix Kernel - Locating Commands, Internal and External Commands, Flexibility of Command Usage, man: Browsing and Manual Pages On-line, Understanding the man Documentation.  General Purpose Utilities: cal, date, echo,   bc, passwd, who, uname, tty.     

Directory related commands: pwd, mkdir, cd, rmdir. Absolute and relative path names.  The UNIX File System.File manipulation commands: cat, cp, rm, mv, more, The lp Subsystem: Printing a File,  file, wc, Words and Characters,  od, The spell and ispell, cmp, comm, diff. File compression commands: gzip, gunzip, tar, zip, unzip.

Process Basics, Process States and Transitions, ps: Process Status, System Processes (-e or –a), Mechanism of Process Creation, Internal and External Commands, Running Jobs in Background, nice: Job Execution With Low Priority, Killing Processes with Signals, Job Control, at and batch: Execute Later, cron: Running Jobs Periodically, time: Timing Processes.

UNIX SHELL PROGRAMMING: Shell variables - Shell Keywords - Positional parameters - Passing command line arguments. Arithmetic in shell scripts - Read and Echo - Control Structures - if-then-fi - if-then-else-fi - Nested if - Case control structure.

Loops - while-until –for - break and continue. Shell meta characters - Exporting variables - User defined Functions. Communication commands: Communicating with Other Users : Who , Mail , Wall , Send.

[1] Sumitabha Das, UNIX Concepts and Applications, Fourth edition, Tata McGraw Hill, 2008.

[2] Paul Love, Joe Merlino, Craig Zimmerman, Jeremy C. Reed, and Paul Weinstein Beginning UNIX , Wiley Publishing, Inc , 2005. ( Wrox Publishing )

CIA-50%

This course provides a comprehensive introduction to Database Management Systems (DBMS), covering fundamental concepts such as data models, DBMS architecture, and relational database design. Students will explore data models, relational algebra, normalization, and practical database queries through hands-on experience.

Data, Database, Database management system(DBMS), Characteristics of the database approach, Role of Database administrators, Role of Database Designers, End Users,  Types of DBMS, Applications of  DBMS,  Advantages of Using a DBMS and When not to use a DBMS

Data Models – Categories of data models, Schemas, Instances, and Database state.  DBMS Architecture and Data Independence – The Three schema architecture, Data independence.  DBMS Languages and Interfaces.  

Using High Level Conceptual Data Models for Database Design, Example Database applications.  Entity types, Entity Sets, Attributes and Keys.  Relationships, Relationship types, Weak Entity Types and Drawing E-R Diagrams.      

Relation, Integrity constraints - domain, entity and Referential integrity constraints, Basic Relational Algebra operations, select, project and join operations. Functional dependencies and Normalization for Relational Databases - Normalization concepts, first, second, third normal forms, Boyce-Codd normal form.

Queries, sub queries, correlated sub query, views, updation of a database through views, Update, Delete. Hands on Experience.

• Silberschatz, Korth, Sudarshan, “Database System Concepts”, 4th Edition, Mc Graw Hill

This course on MS-Office Packages equips students with essential computer skills and proficiency in MS-Word, MS-Excel, MS-PowerPoint, and MS-Access. Students will learn fundamental computer concepts, including the evolution, characteristics, and classifications of computers, as well as structured programming, algorithms, and flowcharts. Practical exercises provide hands-on experience in document creation, data management, presentation design, and database handling, preparing students for efficient use of MS-Office tools in professional settings.

Evolution of Computers, Generation of Computers, Classification of Computers.  Characteristics of Computers. Advantages and Disadvantages of Computers. Block Diagram of a Digital Computer. Types of Programming Languages. Software - Classification of Software. Structured Programming. Algorithms and Flowcharts with Examples. Programming Logic.

Document design with pictures, news paper layout – editing features – bullets and numbering – columns – headers and footers – page numbers -  tables – sorting in tables – mail merge – macros- hyperlink the word documents.

Cell formatting – merge and split cells- cell border shading and pattern the data in sheet – different font settings –conditional formatting – rename the worksheet- formulae- arithmetic and logical formulae- filter options- sort options- macros- linking and embedding- charts.

Inserting slides – images – formatting- application of pens –action buttons-hyperlinks-animations-headers and footers.

Interdiction to databases-tables-record –field- writing query – primary key – insert a record – delete a record – edit a record – display records based on query – forms-user interface- reports.

[2] Nelson L Stephen ,Complete reference office 2000

[3] Microsoft ,Microsoft office 2000 complete, BPB 2000

[4] Willet Edward C, Microsoft office 2003 Bible , wiley india, 2005

[5] Kogenet solutions, Office 2007 in simple steps, Dreamtech, 2009

CIA-50%

This course is designed to familiarise the students with the basic principles of microeconomic theory. The course will illustrate how microeconomic concepts can be applied to analyze real-life situations. The course has been conceptualized in order to help students:

• To understand how decisions related to the allocation of scarce resources and trade-offs are made.
• To understand the role of government policies regulating market outcomes.
• To analyze the market for goods and services and output-price determination.
• To demonstrate an understanding of how rational consumers make their choice to optimize utility.

Nature and scope of economics, opportunity cost, scarcity, production possibility frontier, market system, welfare state, Microeconomics Vs Macroeconomics, Ten principles of economics.

Demand and supply schedules, functions and curves, Law of demand, Exceptions to the law of demand, Law of supply, Exceptions to the law of supply, Market equilibrium, Movement along a demand and supply curve, shifts in demand and supply curves, Types of elasticities and their applications, Relationship between price elasticity and total revenue, Backward bending labour supply curve, Consumer and producer surplus and the efficiency of the markets.

Cardinal and Ordinal utility, Law of diminishing marginal utility, Water-diamond paradox, Indifference curves, indifference schedule, marginal rate of substitution, price line, consumer’s equilibrium, and comparative statics, Samuelson’s revealed preference theory, Income and substitution effects (Slutsky’s and Hicks’ equations)

Production Function-One input model, law of diminishing marginal product, total, marginal, and average products, Two-input model: isoquants and isocost lines, producers’ equilibrium, expansion path, Cost analysis: Types of total and unit costs, and relationships among unit costs in the short run, long run cost analysis: behaviour of long run average and marginal costs, Behaviour of long run average cost, economies and diseconomies of scale, Laws of returns to scale.

CIA II - 50 Marks'

CIA III - 20 Marks 

ESE - 100 Marks 

Course Description

Microsoft Excel is a tool for the statistical analysis of data. It allows to perform a wide variety of statistical procedures. Main purpose of the course is to provide students with a basic knowledge of managing and analyzing data.

Course Objectives

The aim of this course is to provide skills and knowledge which will allow the students to learn basics of MS Excel, perform basic calculations using formulas and functions, professionally format spreadsheets and create data visualizations using charts and graphs, perform advanced data operations using PivotTables.

The Ribbon, The Work Surface, Navigation, Creating File, Formatting, Basic mathematics including multiplication and division; Charting: Bar, Line, Pie, Column, Area, Scatter.

Formula anatomy; Cell referencing theory and practice: absolute and relative; Function anatomy;

Math functions: SUM, ROUND, AND SUBTOTAL; Basic statistics: COUNT, COUNTA, AVERAGE, MAX, MIN, MEDIAN AND MODE; Logic Functions: logical IF functions; Text functions: LEFT, RIGHT, MID, FIND AND SEARCH functions; Understanding dates: TODAY, YEAR, MONTH, DAY, and DATE functions; Understanding TIME.

Conditional mathematics: SUMIF, COUNTIF, and SUMIFS; VLOOKUP with approximate match; VLOOKUP with exact match; Other Lookup methods: INDEX, MATCH and HLOOKUP as alternatives to the VLOOKUP function.

Creating PivotTables; Formatting PivotTables; Calculated Fields in PivotTables; What-If Analysis.

CIA 2 -10 Marks

CIA 3 - 20 Marks

• To expose learners to a variety of texts to interact with
• To help learners classify ideologies and be able to express the same
• To expose learners to visual texts and its reading formulas
• To help learners develop a taste to appreciate works of literature through the organization of language
• To help develop critical thinking
• To help learners appreciate literature and the language nuances that enhances its literary values

• To help learners understand the relationship between the world around them and the text/literature
• To help learners negotiate with content and infer meaning contextually
• To help learners understand logical sequencing of content and process information

·         To help improve their communication skills for larger academic purposes and vocational purposes

·         To enable learners to learn the contextual use of words and the generic meaning

·         To enable learners to listen to audio content and infer contextual meaning

·         To enable learners to be able to speak for various purposes and occasions using context specific language and expressions

·         To enable learners to develop the ability to write for various purposes using suitable and precise language.

• 1. The Happy Prince- Oscar Wilde
• 2. Sonnet 18- William Shakespeare

Common errors- subject-verb agreement, punctuation, tense errors  Just a minute talk, cubing

Sentence fragments, dangling modifiers, faulty parallelism,

 Why We Travel-Pico Iyer 

Note taking

Thinking Like a Mountain  By Aldo Leopold

Newspaper report

Aarushi-Hemraj Murder Article 

 My Story- Nicole DeFreece

Essay writing

Paraphrasing and interpretation skills

• Casey at the Bat-  Ernest Lawrence Thayer

CIA 2=50 

CIA 3= 20 

ESE= 50 marks

This course is designed to create a foundational knowledge in language and linguistics. It

introduces the students to the theories of the origin, features and development of language,

including the sound patterns of language. This course delves further into the historical and sociological aspects of language.

This unit will introduce the students to language as a discipline in terms of its evolution and

features.

1. Introduction

2. Origin of language

3. Design Features of language

4. Animal Communication

5. Competence and Performance

This unit will introduce the students to the various theories and debates on the origin of

language.

1. Divine source

2. Onomatopoeia

3. Social interaction

4. Physical adaptations

5. Lowering of larynx

6. Language gene

This unit introduces students to Phonetics and the speech sounds of world languages.

1. The study of speech sounds

2. Speech organs

3. Glottis and voicing

4. Consonants and vowels of languages

5. Place of articulation

6. Manner of articulation

7. IPA chart

8. Vowel chart

9. Suprasegmentals

10. Cardinal vowels

This unit will introduce students to historical linguistics. Theories of language change will be

discussed.

1.Family tree

2. Major language families of the world

3. Major language families in India

4. Language change

5. Comparative reconstruction

6. Cognates

7. Endangered languages

8. Language documentation

9. Language death

This unit will introduce students to sociolinguistics. Theories on the social, cultural and

regional aspects of language will be discussed.

 1. Standard language 

2. Dialects and accent

3. Diglossia

4. Social class and speech style

5. Pidgins and creoles

6. Speech accommodation

7. Registers, jargon, slang

8. Prestige and power

9. Kinship terms

10. Language and gender

Introduction to Language and Communication. Cambridge, Massachusetts: The MIT Press.

Balasubramanian, T. (1981). A Textbook of English Phonetics to Indian Students. Macmillan

Balasubramanian, T. (1981). A Textbook of English Phonetics to Indian Students. Macmillan

Brown, G., Brown, G. D., Yule, G., Brown, G. R., & Gillian, B. (1983). Discourse analysis.

Cambridge university press.

Chomsky, N. (1959). "A Review of B. F. Skinner's Verbal Behavior". Language. 35 (1):

26–58.

Chomsky, N. (1975). Reflections on Language. New York: Pantheon Books.

Crystal, D. (1998). Language Play.London: Penguin.

Crystal, D. (2000). Language Death. Cambridge University Press.

Crystal, D. (2001). Language and the Internet. Cambridge University Press.

Crystal, D. (2004). The Language Revolution. Cambridge: Polity Press

Crystal, D. (2006). The Fight for English. Oxford: Oxford University Press.

Crystal, D. (2006). How Language Works: How Babies Babble, Words Change Meaning, and

Languages Live or Die. London: Penguin.

Crystal, D. (2008). Txtng: The Gr8 Db8. Oxford: Oxford University Press.

Eckert, P. (1983). The paradox of national language movements. Journal of Multilingual & Multicultural

Development, 4(4), 289-300.

Fairclough, N. (2013). Critical discourse analysis. In The Routledge handbook of discourse

analysis (pp. 9-20). Routledge.

Fromkin, V et al.(2013). An Introduction to Language. Melbourne: Cengage Learning. 

Hockett, C.F. (1958). A Course in Modern Linguistics. The Macmillan Company: New York.

Co.

Akmajian, A., R.A. Demers, A.K. Farmer, & R.M. Harnish. (2001). Linguistics: An

Introduction to Language and Communication. Cambridge, Massachusetts: The MIT Press.  

Balasubramanian, T. (1981). A Textbook of English Phonetics to Indian Students. Macmillan

Brown, G., Brown, G. D., Yule, G., Brown, G. R., & Gillian, B. (1983). Discourse analysis.

Cambridge university press.

Chomsky, N. (1959). "A Review of B. F. Skinner's Verbal Behavior". Language. 35 (1):

26–58.

Chomsky, N. (1975). Reflections on Language. New York: Pantheon Books.

Crystal, D. (1998). Language Play.London: Penguin.

Crystal, D. (2000). Language Death. Cambridge University Press.

Crystal, D. (2001). Language and the Internet. Cambridge University Press.

Crystal, D. (2004). The Language Revolution. Cambridge: Polity Press

Crystal, D. (2006). The Fight for English. Oxford: Oxford University Press.

Crystal, D. (2006). How Language Works: How Babies Babble, Words Change Meaning, and

Languages Live or Die. London: Penguin.

Crystal, D. (2008). Txtng: The Gr8 Db8. Oxford: Oxford University Press.

Eckert, P. (1983). The paradox of national language movements. Journal of Multilingual & Multicultural

Development, 4(4), 289-300.

Fairclough, N. (2013). Critical discourse analysis. In The Routledge handbook of discourse

analysis (pp. 9-20). Routledge.

Fromkin, V et al.(2013). An Introduction to Language. Melbourne: Cengage Learning. 

Harris, M. (1992). Language Experience and Early Language Development: From Input To

Uptake. UK: Psychology Press. 

Hockett, C.F. (1958). A Course in Modern Linguistics. The Macmillan Company: New York.

Lenneberg, E. (1967). Biological Foundations of Language. New York: Wiley.

Pinker, S. (2007). The Language Instinct: How the Mind Creates Language (P.S.). Harper

Perennial Modern Classics.

CIA 2 - 25 marks - In-class test based on Unit 3. 

CIA 3 -  25 marks - Presentation based on Units 4-5.

CIA 4 - 25 marks - Written submission based on Units 4-5.

This course explores the intersection between literature and technology and evaluates the impact of technology on the creation, consumption and critical analysis of literary texts in the contemporary context, where the dominance of listening and watching challenges the very act of reading; it is pertinent to analyse how technology has shaped literary production and reception throughout various historical periods. For this reason, any discourse on reading in the age of watching is complete, including the technological dimensions of literary studies. 

Technological determinism - Print culture - Oral and written traditions - Mechanization of writing - Media ecology - Digital Archives and Literary Preservation 

Prescribed Texts

1.“Print Culture: From Steam Press to Ebook” by Frances Robertson

        2.    “Track Changes: A Literary History of Word Processing” by Matthew G. Kirschenbaum

Hypertext and interactivity - Transmedia storytelling - Electronic poetry - Augmented and virtual reality literature  - Gaming and narrative - AI and Machine Learning in Literature 

Prescribed Texts

1.“The New Digital Storytelling: Creating Narratives with New Media” by Bryan Alexander

        2.  “Digital Poetics: The Making of E-Poetries” by Loss Pequeño Glazier

Surveillance and privacy - Social media and identity -Posthumanism and cyborg literature-  Algorithmic bias and representation  - Ecological sustainability, and technology influenced eco-literary practices

Prescribed Texts 

1. “Cyborgs, Cyberspace, and Science Fiction: Consciousness and the Posthuman” by William S. Haney II
2. “Hamlet's BlackBerry: Building a Good Life in the Digital Age” by William Powers

1.     “Print Culture: From Steam Press to Ebook” by Frances Robertson

2.    “Track Changes: A Literary History of Word Processing” by Matthew G. Kirschenbaum

Unit 2

1.“The New Digital Storytelling: Creating Narratives with New Media” by Bryan Alexander

2.  “Digital Poetics: The Making of E-Poetries” by Loss Pequeño Glazier

Unit 3 

1. “Cyborgs, Cyberspace, and Science Fiction: Consciousness and the Posthuman” by William S. Haney II

2. “Hamlet's BlackBerry: Building a Good Life in the Digital Age” by William Powers

2.“Electronic Literature: New Horizons for the Literary” edited by N. Katherine    Hayles and Jessica Pressman

3.“The Cambridge Companion to Electronic Literature” edited by Scott Rettberg

4.“Frankenstein” by Mary Shelley

5.“Brave New World” by Aldous Huxley

6.“The Circle” by Dave Eggers

7.“Neuromancer” by William Gibson

8.“The Shallows: What the Internet Is Doing to Our Brains” by Nicholas Carr

Attendance: 5 marks  

CIA I - 20 Marks

CIA II - 50 Marks 

CIA III - 25 Marks 

Course Description: This course aims at exploring the phenomenon of aesthetics and society from a multi-disciplinary perspective. Further, it helps the students to be exposed to multi-disciplinary approach of understanding realities of life through the appreciation of literature and aesthetics. 

Course Objectives: By the end of the course, the student should be able to understand how literature from different contexts appeals to society, and how we can appreciating aesthetics. It explores how we can analyze multiple perspectives through literary devices, and how to appreciate litearture in relation to society through aesthetics.

Philosophy of Aesthetics: Lecture based on Aesthetics, Senses, Perspectives, Persuasions, Camera lens,

What is Beauty? What is Advertising? What attracts people? How dreams affect perspectives? How tone can vary perspectives? How images, symbols, and imageries work in people through senses? [Waya of Seeing and Ways of Perceiving, How we buy things: food, ornaments, clothes, trends and fashion, marketing strategies and advertising magics]

How affect-effect (people, celebrities, personalities) touching method contributes mind in appreciating things around.

How aesthetics work and how we appreciate aesthetics from different contexts?

Art of Edinburgh: Street Art: Murals

Art of Banksy: Girl with Balloon: Street Mural

Migrant Mother: Painting

Charlotte Perkins Gilman's The Yellow Wallpaper: Text and Animation

Girish Karnad's Nagamandala: Text

Kodaikanal Won't: Visuals

Gaon Chodab Nahi: Visuals

Culinary Arts: Visuals

Arthur Golden's Memoirs of a Geisha: Text and Movie

Chithra Banerjee Divakaruni's Mistress of Spices: Movie

Ratatouille: Movie

Coco: Movie

Charlie Chaplin: Modern Times: Selected Scenes Visuals

CIA II: 25 Marks

CIA III: 45 Marks

Attendance: 5 Marks

The course introduces the vast and vivid narrative universe of crime. The module presents various perspectives, patterns and equations on the representation of crime, victimhood and investigation. Foregrounding the psychological states of the criminal mind, it navigates through the real and imaginary portrayals of the crime genre’s archetypal characters and the notions of criminality, legality and justice. Further, the course focuses on the intersection of popular culture, true crime, media and the ideological underpinnings of crime culture 

Classroom activities on the Creative Writings on Crime

Crime Fiction by Frankie Y Bailey, The Oxford Research Encyclopedia of Criminology & Criminal Justice.

Framing Crime: Cultural Criminology and the Images (2010) by Keith Hayward; the late Mike Presdee

Narrative Criminology: Understanding Stories of Crime (2015) by Lois Presser and

Sveinung Sandberg

Narratives of Criminal Action and Forensic Psychology (article)

Edgar Allan Poe’s Tell-Tale Heart, Black (short stories) 

Joker (film)

The Image of the Serial Killer: Zodiac, Memories of Murder and Silence of the Lambs (select movies)

Marxist Understanding of Ideology

Oppenheimer (film)

Squid Games and Money Heist (web series)

Article 15, Deewar and KGF (films)

True Crime and Danger Narratives: Reflections on Stories of Violence, Race, and (In)justice- by

Lindsey Webb

Arushi Hemraj Murder Case: A Case Study

Sherlock Holmes Series

Delhi Crime (Web Series)

Violence, Media Effects and Criminology by Nickie D Philips

Framing Crime: Cultural Criminology and the Images (2010) by Keith Hayward; the late Mike Presdee

Toward a Theory of True Crime Narratives (2019) by Ian Case Punnett

Monsters in Media: A Textual Analysis of True Crime in Narrative Journalism by Rachel Sansano

Bailey, Frankie Y. (Jul 2017). "Crime Fiction". The Oxford Research Encyclopedia of Criminology & Criminal Justice.

 "Crime Fiction: A Very Short Introduction" by Richard Bradford

"The Secret Life of Crime: A Companion for the Modern Reader" by Roger Lewis

Detective Fiction: A Collection of Critical Essays" edited by Robin W. Winks

Narrative Criminology: Understanding Stories of Crime (2015) by Lois Presser and

Sveinung Sandberg

CIA II 20 Marks

CIA III 50 Marks

Course Description

This course will help the learners embark on a captivating journey into the realms of poetry, fiction, and creative non-fiction. The course is structured for learners eager to explore diverse genres and styles and is expected to guide students in both producing their own creative works and critically reflecting on their efforts and those of fellow writers. The course structure integrates preparatory readings and activities. As students engage and experiment with a spectrum of genres, they will build on existing strengths and venture into unexplored creative territories, fostering a dynamic and enriching learning experience.

Course Objectives

• To develop the skills and confidence to produce compelling works of poetry, fiction, and creative non-fiction.

• To critically evaluate personal creative endeavours and the works of fellow writers, fostering a deeper understanding of the creative process and enhancing one's own artistic vision.

• To experiment across a spectrum of genres, building on existing strengths while fearlessly venturing into uncharted creative territories.

• This module will combine research and close critical reading of selected examples of modern and contemporary poetry with the writing of poetry by the students themselves.
• Understand and explore themes, cultures, and traditions relevant to the local communities or any regional or global issues and incorporate them into poetic expressions.

This module focuses on prose fiction, examining the relationship between memory, imagination and research and exploring the essential concerns of the fiction-writer, including plot and narrative, voice and character and the importance of place.

• This module explores various forms of writing for an audience. 
• Students will explore various local, regional or global themes and draft scripts for short plays.

This module explores the concept of creative non-fiction and examines examples drawn from a range of sub-genres including biography, memoir, travel-writing and writing about the environment.

This module focuses on the art of crafting captivating and impactful content for diverse social media platforms

CIA II - Group presentations - 25 Marks

CIA III - Individual presentations - 10 Marks

Attendance- 5 Marks

This course is part of a funded project by Educational Testing Services,

TOEFL, USA. Through collaborative learning, it aims to develop

essential writing skills for achieving excellence in the TOEFL iBT

writing section. Learners will work in small heterogeneous groups,

supporting each other’s language development and building on the

diverse proficiencies within groups. The learners can take the actual

TOEFL iBT Writing section test at the beginning and end of this course,

free of cost. However, the scores cannot be used for TOEFL

certification.

To build foundational writing skills like idea generation, organization,

coherence, cohesion, vocabulary usage, and grammar structures.

2. To develop analytical skills for comprehending written and spoken

academic content.

3. To enhance summarization skills for coherently presenting critical

information.

4. To apply appropriate writing conventions and language usage norms

suitable for academic writing tasks.

5. To strategize approaching various TOEFL writing tasks by understanding

rubrics and assessment criteria.

Pre-writing strategies: Brainstorming, outlining, idea mapping,

free-writing

• Writer’s toolkit: Topic sentences, supporting details, cohesive

devices, transitions

• Process writing: Planning, drafting, reviewing, editing

Summarising long texts by identifying key ideas

• Paraphrasing source content using own vocabulary and structures

• Synthesising information from multiple sources

• Building coherence through logical organisation and transition

words

• Enhancing written expression through a rich vocabulary

• Applying grammar rules for accurate usage and clarity

Analysis of Integrated and Independent Writing Rubrics

• Study of sample responses at different score levels

• Approaching integrated task: Structuring summary and synthesis

logically per rubric parameters

• Approaching independent task: Building an

argumentative/persuasive essay per rubric expectations

• Acquiring positive test-taking strategies - time management,

answer outlining

Conducting peer reviews to provide constructive feedback

• Revising drafts based on peer and instructor feedback

• Practising integrated and independent writing tasks under timed

conditions

• Reflecting on common challenges and strategies to overcome

them

• Engaging in collaborative writing exercises to enhance skills

Reflective writing on the learning process throughout the course

• Assessing the importance and impact of collaborative learning on

writing skills

• Finalising and polishing writing samples for submission

• Preparing for the end-of-course TOEFL iBT Writing section test

• Reviewing and discussing performance to identify areas for

further improvement

1. “Official Guide to the TOEFL Test” by ETS

2. “Cambridge Preparation for the TOEFL Test Book with CD-ROM and

Audio CDs Pack.”

3. “Ace the TOEFL Essay (TWE)” by Timothy Avants

4. “TOEFL Writing” by Lin Lougheed

5. “Check Your English Vocabulary for TOEFL” by Rawdon Wyatt

6. “TOEFL Writing Important Tips & High Scoring Sample Answers” by

TOEFL Material

7. “Building Skills for the TOEFL iBT” by Paul Edmunds

1. “Official Guide to the TOEFL Test” by ETS

2. “Cambridge Preparation for the TOEFL Test Book with CD-ROM and

Audio CDs Pack.”

3. “Ace the TOEFL Essay (TWE)” by Timothy Avants

4. “TOEFL Writing” by Lin Lougheed

5. “Check Your English Vocabulary for TOEFL” by Rawdon Wyatt

6. “TOEFL Writing Important Tips & High Scoring Sample Answers” by

TOEFL Material

7. “Building Skills for the TOEFL iBT” by Paul Edmunds

CIA 1 - 20 Marks (Converted to 10)

• Pre-writing strategies and foundational skills: Brainstorming,

outlining, idea mapping

• Submission of a coherent first draft of an essay employing these

techniques

CIA 2 - 20 Marks (Converted to 10)

• Summarising, paraphrasing, and synthesising: Creating a

summary of a long text, paraphrasing source content, and synthesising

information from multiple sources

• Submission of a synthesised text from given sources

CIA 3 - 50 Marks(Converted to 25)

• Final project: Submission of an integrated and independent

writing task

• Reflective writing on the learning process and the importance

and impact of collaborative learning to enhance writing skills

• Peer review and self-assessment based on evaluation rubrics

Attendance - 10 (Converted to 5)

Total - 100(Converted to 50)

This course is intended for art enthusiasts to grab some time

out of their busy schedule to channel their energy to creative

activities and help them appreciate the world around in a

meaningful way. It aims to give students a hands-on experience

with various forms of art. This happens to be a platform for

students to experiment with various mediums of paints, various

methods of sketching, illustration and expressing through

words, be it in the written or spoken poetry form. This kind of

experiential learning where the active engagement with colours

and words is encouraged, is likely to become a sensual and

aesthetic experience. The course will also make use of activity-

based strategies to engage students with the making and

reading of art.

Note: Art materials will not be provided as part of the course.

Students would have to bring their own.

Student will experiment with a variety of painting

techniques to develop a working knowledge of the

creative potential of each technique

▪ Student will experiment with a variety of painting

surfaces in order to describe and explain how paint

reacts to different surface qualities

▪ Students will be able to articulate relationships between

painted works of art and their contexts in culture, society,

and individual identity

▪ Students will develop an interest in expressing their ideas through the mediums of painting/ sketching/ illustration/

words

What is Art?

● Cave art, cartography, and murals

● Western Artistic traditions

● Renaissance art

● Modernism

● Postmodernist Artistic Experiments

● Avant-garde

Eastern artistic traditions

● Asian art

● African art

● Islamic art

Medicine and Art, Art therapy

Art and dissent: graffiti

Literature and Art: Graphic narratives

Art and body: tattoos

Painting as an Image versus Painting as an Object- the idea of

consumerism and exhibitionism

Select items from the following list

1. Pencil drawing

2. Watercolor

3. Zentangle art

4. Charcoal painting

5. Coffee painting

6. Rock art and pebble art

7. Calligraphy

Aesthetics of taste: food

Photography

Street play & Performance poetry

● Fun with a Pencil by Andrew Loomis

● Dynamic Figure Drawing: A New Approach by Burne Hogarth

● The History of Art: Painting from Giotto to the Present Day by A N

Hodge

● Fun with a Pencil by Andrew Loomis

● Dynamic Figure Drawing: A New Approach by Burne Hogarth

● An Introduction to Oil Painting by Ray Smith

● What is Islamic Art by Wendy M K Shaw

● Japanese Sumi Painting by Takahiko Mikami

● Visual Culture by Chris Jenks

● Tattoo: Secrets of a Strange Art by Albert Parry

● This is Not a Photo Opportunity: The Street art of Banksy by Martin Bull

● Cooking: The Quintessential Art by Pierre Gagnaire. et al

Assessment 2: Individual assignment: 50 marks- Conduct an Exhibition

“The book was so much better!” How many times have you said this

after watching a film adaptation? Every book lover both yearns for and

secretly dreads the news that their favourite book is to be adapted into a

film or television series: on the one hand is the indescribable excitement

of knowing that the experience of the book can be relished further

through a different medium, but on the other is the terrible anticipation

that the adaptation will ruin the book in some way.

This course will take learners through the process of understanding why

some film adaptations of books work—and why some just don’t. Students

will also be required to create your own adaptations of books through visual

media, whether through scrapbook assignments, short films, or cosplaying.

They will also be given the opportunity to learn the basics of adapting

existing stories into script format.

Linda Hutcheon, Laura Mulvey, Harold Bloom, Michael Ondaatje, Anthony

Minghella (excerpts—literary/film theory and writing about filmmaking—read

with examples/illustrations from scenes from books/films/television series)

The Picture of Dorian Gray

- Sir Arthur Conan Doyle, A Study in Scarlet/BBC/Steven Moffat, Sherlock:

A Study in Pink

Peter Jackson and Amazon Prime: The Lord of the Rings

- Game of Thrones/A Song of Ice and Fire (extracts)

- Fantastic Beasts series

- Good Omens

- 2001: A Space Odyssey

- Bladerunner

Depiction of gender and identity in film adaptations; theory from Laura

Mulvey’s “Visual Pleasure and Narrative Cinema”; Maurice, Fire, Carol,

The Talented Mr Ripley.

Adaptations of comic book series such as DC, Marvel, and Tintin  

- Books inspired by visual sources: tie-in novels and comic books for series

such as Star Wars, Star Trek, Firefly, Buffy the Vampire Slayer, The X-Files,

Torchwood (novels as well as audio plays), and Doctor Who.

Films based on the lives of writers/artists; A Beautiful Mind, Lust for Life,

“Vincent and the Doctor” (Doctor Who)

Edition)(2016)

How to Read a Film by James Monaco (1977)

Ways of Seeing by John Berger(1972)

The Cinema Alone by Pam Cook (1999)

The Post-Cinema Effect by Vivian Sobchack (2000)

Film Studies: An Introduction by Christine Gledhill (2000)

The Film Theory Reader edited by Geoff Nowell-Smith (1999)

The Routledge Companion to Film Theory edited by Carl Plantinga (2009

CIA 1. A Written Assignment

Assignment Details-A written assignment (essay) of 600 words based on a

visual text.

CIA 2 – Group Presentation based on the topics discussed

CIA 3- Portfolio submission based on the films screened as well as the books

discussed in the class.

This interdisciplinary course delves into the captivating world of storytelling, exploring its

historical roots, modern applications, and enduring power in the digital age. Through lectures,

discussions, hands-on activities, and guest speakers, you'll develop critical thinking,

communication, and digital literacy skills applicable to various fields and careers.

Develop a short story concept for a specific digital platform.

 Practice scriptwriting for a podcast episode segment.

 Experiment with basic digital storytelling tools to create a visual narrative.

Examining the influence of oral traditions, written narratives, and visual storytelling.

 Exploring the rise of digital media and its impact on storytelling formats (podcasts, video

essays, blogs, social media).

 Analyzing the power of virality: How stories spread and capture attention online.

 Guest Speaker: A digital content creator or social media influencer discusses their

storytelling strategies.

Understanding different narrative structures and exploring techniques to manipulate

audience emotions.

 Analyzing the use of symbolism, foreshadowing, and character development.

 Recognizing emotional manipulation and propaganda techniques in storytelling.

 Workshop: Developing critical thinking skills for analyzing stories.

Exploring different storytelling formats and identifying your voice.

 Identifying your target audience and tailoring your story for maximum impact.

 Scriptwriting and storyboarding basics: Planning the narrative flow.

 Workshop: Using digital storytelling tools for crafting compelling content (e.g., audio

editing software, image editing apps).

Campbell, Joseph, and Bill Moyers. The Power of Myth. Doubleday, 1988.

Gottschall, Jonathan. The Storytelling Animal: How Stories Make Us Human. Houghton Mifflin Harcourt, 2012.

Kaufman, Scott Barry. The Psychology of Storytelling. Oxford University Press, 2020.

Gerbaudo, Paolo, editor. The Oxford Handbook of Memes. Oxford University Press, 2022.

 Practice scriptwriting for a podcast episode segment.

 Experiment with basic digital storytelling tools to create a visual narrative.

This is basically for Kannada unknown students. The non kannada speaking students are trained to speak, read and write. This course mainly focused on communication skills for their day  to day life activities. It helps them to communicate in various domains and  also helps them  to have good relationship with  the local people  and  enable to argue in the local court with the Kannada language

1.       Kannada Varnamale: Swaragalu, vyanjanagalu, (Vargeeya mattu Avargeeya vyanjanagalu)  

2.       Kaagunita  

3.       Ottaksharagalu ( Double Consonants) 

4.       Different phones to be focused on – A - Ha, O - ho, TA-ta, NA-na, LA, la.

5.       Vocabulary and  different meaning.

 1.       Naamapada mattu Sarvanaama

2.       Linga , Vachana mattu  Vibhakti Pratyayagalu 

3.       Kriyaa Dhaatu, Kriyaa pada with past and present tense

Sentence making

2.Question form ; Question tag

3. Negation

4. opposite words

5. Translation of simple sentences  from English to Kannada and vice versa

1.       Conversations in various contexts  -Role play , Skit based activity.

2.  Maggi Pustaka

3.  Kannada Varna Male- Charts

1. Kannada Kali Nali: N.S. Lakshminarayanabhatt

CIA 2:  Mid Semester Exams

CIA 3: Oral test  to test their speaking ability

End Semester Exams

This course is designed as a foundation course in Mathematics for those who have not been exposed to any Mathematics course earlier.  This enables the students to improve their analytical, reasoning and problem solving skills. Topics included are Set Theory, Theory of Equations, Matrices and Determinants.

Set Theory – Definition – Types of Sets – Operation on sets (Union, Intersection Complement, Difference) – Venn Diagram – Application problems.

Basic linear Equations, Modeling with equations, – solution of linear equation – Quadratic equations – solutions of Quadratic equations – The equation x² + 1 = 0 and introduction to complex numbers -  Square roots, cube roots and fourth roots of unity, inequalities.

Matrices – Types of Matrices – Operations on Matrices – Expansion of 2^nd and 3^rd order Determinants – Minors – Co-factors – Adjoint – Singular and Non-singular matrices – Inverse of a matrix – Solution of systems of linear equations by matrix and determinant methods.

2.     B. G. Satyaprasad, K. Nirmala, R. G. Saha, and C. S. Anantharaman, Business Mathematics. 1^st ed., Mumbai, India: Himalaya publishing House, 2006.

2. E. Don and J. Lerner, Schaum's Outlines of Basic Business Mathematics, 2nd ed., McGraw Hill, 2000.

The course attempts to understand the nature, process and issues related to celebrity actors and their presence, which inadvertently contribute to the success of films.

PR concept, role and relevance in selling goods/services; Brief history & evolution of PR. Competing forces for PR-Advertising, Publicity, Marketing/Sales. PR as distinct from spin, hype & exaggeration. Top Bollywood PR firms in India-Dale Bhagwagar PR, Raindrops, Spice PR, Aspire PR.

Bollywood and the need and emergence ofCelebrity PR, early beginnings, and present status. Acquiring and sustaining celebrity status through PR, Celebrity brand building & nurturing. PR in celebrity reputation management. Building the celebrity profile through analysis and research. Case Study-The making of Shilpa Shetty (UK's Big Brother Reality TV), Amitabh Bachchan and KBC, Aamir Khan and Satyameva Jayate

Interviews, Press conferences,Rejoinders,Official comments/no comments. Organising events-Public 'meet and greet', Social events of significance, Public gatherings-award functions, airport meets.  Helping to manage crisis--damaging details from celebrity past, social media criticism and backlash, dealing with success and failure with grace and dignity, Helping deal with paparazzi encounter

Bräu, Marlena. (2013), Twitter Kills The Publicity Star? How social media is influencing the business of Celebrity PR.Grin Verlag Publishing, Germany.

Jonas, C Priyanka. (2021). Unfinished: A Memoir. Penguin Viking.

Stewart, B James and Abrams, Rachel. (2023). Unscripted: The Epic Battle for a Hollywood Media Empire. Penguin Books.

1. First assessment-20 marks

2. Second assessment-20 marks

3. Third assessment-50(30 marks submission +20 marks VIVA)

Attendance-10 marks

Total=100

This first-semester course introduces undergraduate psychology majors to the scientific study of human nature. The student would be able to understand how psychologists ask questions from several different perspectives. Students will learn about the various scientific methods psychologists use to study behaviour and become acquainted with many of psychology's important findings and theoretical approaches. Further, students will be able to appreciate the shape that contemporary psychology has taken. The aim is to build a familiarity with psychology’s intellectual origins and to foster an awareness of its many false steps, dead-ends, and alternative pathways to appreciating the social, cultural, and psychological influences on theorising in psychology. The course will equip the student with knowledge and scope for careers in psychology and develop an understanding of the professional skills required for such a career. Students will have learned to think critically about psychological evidence through journal clubs and class discussions embedded in the course.

Definition, Goals, Principles of psychology. Psychology as a science: Objectivity versus subjectivity. mind-body connection; Why study behaviour; Thinking like a psychologist about psychological information; Myths and misconceptions about psychology

Roots of psychology: Schools and perspectives of psychology, including Structuralism, Functionalism, Psychodynamic, Biological, Behaviouristic, Gestalt, Cognitive, Humanistic, Cross-cultural and Evolutionary. Eastern philosophies broader perspectives– Confucius and Taoism, Indian - Buddhism, (special comparing Eastern and Western principles in major concepts like consciousness and meditation). Psychology in modern India (Indigenous nature) 

Why study psychology? what is the scope Describe the value of psychology and possible career paths for those who study psychology? Specific focus on opportunities after BA; Allied professionals -social work, public health Broad focus on professional skills (especially as a practitioner and researcher) essential to be a psychologist and discuss the temper required to pursue psychology as a career. What can students do at BA to pursue a career in psychology? Multicultural and ethical issues; professional responsibility- Personal and professional roles.

Methods – use of scientific methods in psychology; scientific temper. How to review literature- discuss current issues and trends- Mental health literacy, psychological literacy, Current trends in Psychology, and issues discussed in CO 1,2 or 3

Writing and communicating using APA standards -Critically reviewing academic texts (books, journal articles etc.). APA style of writing Basic APA formatting for articles, APA referencing style, Academic writing skills.  

Weiten, W. (2014). Psychology: Themes and Variations (Briefer Version, 9th edition). Belmont, CA: Wadsworth/Cengage Learning. 

American Psychological Association. (2020). Publication manual of the American Psychological Association (7th Ed.).https://doi.org/10. 1037/0000165-000

Dalal, A. K., & Misra, G. (2010). The core and context of Indian psychology. Psychology and developing societies, 22(1), 121-155.

Brennan, J.F. (2003). History and systems of psychology (6thEdn.).New Delhi: Pearson Education Inc.

Hergenhahn, B.R. & Henley, T. (2013). An Introduction to the History of Psychology. Belmont, CA: Cengage Learning.

Hockenbury, D. H. & Hockenbury, S. E. (2011). Discovering Psychology (5th edition). Worth Publishers 

 Showman, A., Cat, L. A., Cook, J., Holloway, N., & Wittman, T. (2013). Five essential skills for every undergraduate researcher. Council on Undergraduate Research Quarterly, 33(3), 16+. https://link.gale.com/a pps/doc/A324399343/ AONE?u=monash&sid =googleScholar&xid= a3697d9b

CIA-1: Activity-based Individual Assignment- 10 Marks

CIA-2: Mid sem Exam-Case/Scenario-based Question- 25 Marks 

CIA-3: Individual Assignment - 10 Marks

Attendance - 5 Marks

CIAs + Attendance = 45+5=50 marks

ESE (End Semester Examination) Total Marks- 50, 02 HOURS

ESE Question paper pattern

Section A- (Short Answers) 02 marks x5Qs =10 Marks

Section B- (Essay Type) 10 marks x 3Qs = 30 Marks

Section C-(Compulsory: Case Study) 10 marks x 1Q =10 Marks

Grand Total = CIAs + Attendance + ESE = 45+5+50 = 100 Marks

The course aims at imparting knowledge on Marketing Management from the perspective of Marketing Communications.Great marketing strategies can be powerful. Every year companies spend approximately $200 billion promoting their products and services – and that’s just in the United States alone! Explore how marketing campaigns, ads, and commercials are brought to life which will lead the exploration of various aspects of Advertising and sales promotion techniques which includes its objectives, classification, creative aspect and functions.  This course introduces students to the concepts and processes of marketing and takes them deeper into the world of marketing. 

 Course Objectives: This course intends

• Describe the history of the advertising industry and its relation to today’s marketplace.
• List the roles and responsibilities of various advertising, marketing, and promotions professionals.
• Develop students’ understanding and skill in development of communication strategy of a firm, particularly with advertising and sales promotions.

Level of knowledge: Conceptual

Meaning, elements, structure, and role of marketing communications. Theories of marketing communication: hierarchy of effects of communication, information processing theories, Marketing Communication Process, communication and attitude formation and change. Key communication terminologies. Miscommunication issues.

Level of knowledge: Conceptual

Marketing communication mix. Integrated marketing communication. Formulation of marketing communication strategy. Marketing communication barriers. Communication budgeting issues and methods. Promotion campaign planning and management.

Level of knowledge: Conceptual

Meaning, elements, Functions, objectives and role of advertising. Evolution of advertising. Types of advertising. Social, ethical and legal issues of advertising. Role of Advertising in 21st Century.

Level of knowledge: Conceptual

Creative process and methods. Visualization process and visualizer qualities. Message design: message theme, models, considerations. Message strategies: cognitive, affective, conative, and brand strategies. Advertising appeals. Essentials of a good appeal. Execution frameworks. Use of colour in advertising.

Level of knowledge: Conceptual

Print advertising media: types of media and media choice. Copywriting for print media: types of ad copies. Ad copy objectives and requisites of a good copy. Print copy development process. Print copy elements: choice of headline, sub-heads, body copy, slogan and signature. Layout: functions, qualities of a good layout, layout principles.Television advertising:  nature, pros and cons. TVC development: script writing, storyboard, air-time buying and other considerations. Radio advertising: nature, pros and cons. Producing radio advertisements. Emerging advertisements: internet advertising and ambient advertising. Product placement strategies.

Level of knowledge: Conceptual

Scope and role of sales promotions. Reasons for the increased use of sales promotions. Consumer-oriented sales promotion methods: objectives and tools of consumer promotions. Trade-oriented sales promotions: objectives, tools and techniques to boost sales.