The BSc (Computer Science, Mathematics) is a dual major graduate programme, to nurture the confidence and skills of the students in Computer Science and Mathematics. It aims to impart sound fundamentals and specialized aspects of computer science and mathematics. The curriculum includes various theoretical and practical courses along with industry relevant software tools to prepare the young minds for the challenging opportunities available in the IT industries and research organizations. Also, based on the latest NEP guidelines, this programme offers a unique blend of flexible credit systems to support the individual learning needs with a research bent.

Programme Outcome/Programme Learning Goals/Programme Learning Outcome:

PO2: Demonstrate problem solving, analytical and logical skills to provide solutions for the scientific requirements

PO3: Develop the critical thinking with scientific temper

PO4: Communicate the subject effectively

PO5: Understand the importance and judicious use of technology for the sustainable growth of mankind in synergy with nature.

PO6: Understand and apply fundamental principles, concepts and methods of mathematics.

PO7: Demonstrate problem solving skills using mathematical techniques.

PO8: Apply appropriate methods and tools for research and development in the chosen discipline.

Programme Specific Outcome:

Programme Educational Objective:

1.      Evaluation Pattern: 50% CIA + 50% ESE

2.      Tutorials / Assignments / Tests / Quiz / Seminar.

3.      Attendance is part of the CIA component.

4.      Minimum percentage to pass in each paper is 50% (CIA + ESE).

To provide basic knowledge of C programming language and Digital computer fundamentals to the students. It helps in developing the ability to solve computational problems through programs and basic information about the number system.

Different number systems and their conversions (Decimal, Binary, Octal and Hexadecimal, Binary arithmetic, Addition, subtraction, multiplication and division of binary numbers, 1’s and 2’s complement

OR gate, NOR gate , NOT gate, AND gate, NAND gate , X-OR gate , X-NOR gate, The universal property of NOR and NAND gate. Boolean operations and expressions, Laws and rules of Boolean algebra, Demorgan’s Theorem.

HOW TO WRITE ALGORITHMS- characteristics of a good algorithm- advantages of Algorithm- Examples

Advantages of Using Flowcharts - Limitations of Using Flowcharts - When to Use Flowcharts - Flowchart Symbols and Guidelines - Types of Flowcharts- Examples

Assessment/retest/remedial class

https://infyspringboard.onwingspan.com/web/en/app/toc/lex_auth_01384323703937433634517_shared/overview

[2] Digital Electronics Principles, Devices and Applications, Anil K. Maini, DRDO, India, John Wiley & Sons, Ltd.

Course Objectives

The course objectives of Digital Computer Fundamentals typically aim to provide students with a foundational understanding of the principles, components, and operation of digital computers including binary number systems, logic gates, Boolean algebra, and digital circuits. Also, The course provides the fundamentals of C programming which covers Data types and variables, control structures, functions. These objectives aim to equip students with a solid foundation in C programming, preparing them for further study or employment in fields such as software development, system programming, and embedded systems development.

Different number systems and their conversions (Decimal, Binary, Octal and Hexadecimal) Binary arithmetic - Addition, subtraction, multiplication and division of binary numbers, 1’s and 2’s complement, Coding – BCD, Gray and ASCII.  Boolean Algebra -Boolean operations and expressions, Laws and rules of Boolean algebra, DE Morgan’s Theorem, Boolean expressions, Simplification of Boolean expression.

Data type Declaration.  The Decision Control Structure - The if - if-else- Nested if-else statements. Decisions Using switch - The Loop Control Structure While Loop - for Loop - break Statement - continue Statement- do-while Loop.

Lab Exercises: -

Program to implement conditional statements.

Program to implement the concepts of while loop, for and do while loops.

Program to implement the switch and nested switch statements

A Simple Program Using Array -  Array Initialization - Two  Dimensional Arrays-  Initializing a 2-Dimensional Array - Memory Map of a 2-Dimensional Array – Strings - Standard Library String Functions - strlen( ) - strcpy( ) - strcat() - strcmp() - Two-Dimensional Array of Characters.
Lab Exercises: -

Program to implement 1D array concept and 2D array concepts

program to implement multidimensional array

Program based on string concepts.

Function - Passing Values between Functions - Scope Rule of Functions -  Calling Convention - Return Type of Function - Call by Value and Call by Reference -  An Introduction to Pointers - Pointer Notation – Recursion.

Lab Exercises: -

Program to implement functions.

Program demonstrating recursion functions.

Program to implement pointer expression

Introduction to macros, Structures - Declaring a Structure - Accessing Structure Elements - Storing structure elements and Unions.

Lab Exercises: -

Program to demonstrate call by value and call by reference.

Program to demonstrate structures and union.

Program to implement nested structures

[1] M. Morris Mano, “Digital Logic and Computer Design”, ISBN:9789332586048, Published:2017 (Reprint 2023), 

[2] Brian Kernighan and Dennis Ritchie, “The C Programming Language”, ISBN: 978-0131103627, Second Edition (reprint 2023).

[1] Byron Gottfried and Jitender Chhabra, Programming with C, 3rd Ed, Tata McGrawHill, 2010.

[2] Balagurusamy E, Programming in ANSI C, 4th Edition, Tata-McGraw-Hill, 2007.

[3] Deitel H M and Deitel P J, C - How to Program, 7th Edition, Prentice-Hall, 2012.

[4] Susant K Rout, Cimple,C, Tata-McGraw-Hill Publishing Company Ltd., 2016.

[5] Yashavant P. Kanetkar, Let Us C, 15th Edition, BPB Publications, 2012.

ESE - 50%

Course Objectives

This course is designed to introduce the students to web technologies in Hyper Text Mark-up Language, Cascade Style Sheet, JavaScript and XML for interactive web applications that use rich user interfaces and also understand the server-side web technologies for creating dynamic web applications. Students will learn the concepts of web site planning and hosting. This course will help them to create an interactive website with great look and functionality.

Internet and web Technologies- Client/Server model -Web Search Engine-Web Services - Features of Web 3.0 - HTML5- HTML Basic Tags - Attributes - Formatting - Comments - Images - Tables - Lists - Text Links - Image links - Frames - Backgrounds - HTML Color codes / schemes - HTML Forms

Lab Exercise:

1. HTML Program to Demonstrate basic web page with Headings, Paragraphs various formatting options and background / text color code

2. HTML Program to Demonstrate Tables - Lists - Frames and HTML Forms

Cascading style sheet –Benefits –CSS version History-Syntax-External-internal-inline-single style-multiple style-value lengths and percentage-ID selector –Class Selector-group Selector – universal selector- Color-background-cursor-list-Box model-display positioning-floats;

CSS - Backgrounds - Fonts - Text - Images - Links - Tables - Borders - Margin - Lists.

Lab Exercise:

3. Web Page to Demonstrate to Implement Various Types of CSS 

4. Web Page to Demonstrate a web page for your curriculum vitae using CSS

Java Script (JS Script) 

Introduction to Java Script (Jscript) – Installation – Syntax – Variables – Operators – If else – Switch case – Loop controls: for loop, do while loop; Functions – Events – Cookies – Page redirect – JavaScript Objects: Arrays, Date HTML DOM;

Lab Exercises: 

5. Program to demonstrate Jscript variables and operators

6.Program to demonstrate loop controls – decision controls and functions

PHP Introduction – Installation version information – Environment setup – Variable types – Constants – Operator Types – Decision Making – Loop controls : for, do while ; Arrays – Strings – Web concepts – GET and POST methods – Functions – Cookies 

Lab Exercises:

7.Program to demonstrate PHP variable types – operators Decision and loop controls

8.Program to demonstrate GET and POST methods

Introduction to MySQL, Installation version information – Connecting to MySQL database – PHP Introduction – Installation version information – Environment setup – Variable types – Constants – Operator Types – Decision Making – Loop controls : for, do while ; Arrays – Strings – Web concepts – GET and POST methods – Functions – Cookies 

Lab Exercises:

9.Program to demonstrate PHP variable types – operators Decision and loop controls

10.Program to demonstrate GET and POST methods

[2] HTML 5 Black Book (Covers CSS3, JavaScript, XML, XHTML, AJAX, PHP, jQuery), DT Editorial Services, Dreamtech Press, 2nd Edition, 2016 

 [3] Jeremy McPeak and Paul Wilton,  “Beginning JavaScript”, Wrox publication

[2] David McFarland, O’REILLY , “CSS 3 Missing Manual”, 2nd edition , 2014

CIA- 50%

Data analysis is a crucial skill in various fields, from business and finance to research and academia. This course provides a comprehensive introduction to data analysis using Spreadsheet (Excel). Students will learn fundamental data analysis techniques, including data manipulation, visualization, and interpretation, using powerful features and functions. Provides students with hands-on experience and skills with a spreadsheet. Students will learn how to plan, create, and program spreadsheets for common business applications. It is appropriate for accounting and business majors, programmers and spreadsheet application developers. 

Exploring Data Types - Number Formatting - Working with Rows and Columns - Cells and Ranges - Working with Tables - Sorting and filtering a table - Applying a theme - Using AutoRecover - Password-Protection - Exploring Excel Templates

Lab Exercises:

1.Simple arithmetic

2. Text functions, Date and Time functions

Using operators in formulas - Using functions in formulas - Using Formulas in Tables - Text Functions - Advanced Text Formulas - Date-Related Worksheet Functions - Time-Related Worksheet Functions - Working with Single-Cell Array Formulas 

Lab Exercises:

3. Logical operations

4.  Decision making conditional statements

Creating and Customizing a Chart - Choosing a chart type - Experimenting with different styles - Experimenting with different layouts - Line charts - Pie charts - XY (scatter) charts - Bubble charts - Radar charts - Histogram charts - Pareto charts - Waterfall charts - Box & whisker charts - Treemap charts

Lab Exercises:

5. Look up functions

6. Working with arrays

Importing Data - Data Cleanup Techniques - Exporting Data - Creating a Pivot Table Automatically Creating a Pivot Table - Manually Working with Nonnumeric Data - Creating Pivot Charts - Types of What-If Analyses - Data Sources for Get & Transform 

Lab Exercises:

7. Exploring different types of charts

8. Working with Pivot table 

Introducing VBA Macros - Creating VBA Macros - Recording VBA macros  - Examining the macro - Testing the macro - Editing the macro - Writing VBA code - How VBA works - Objects and collections - Properties - Methods - Variables 

Lab Exercises:

9. Data analysis for a use case 

10. Creation of VBA Macro

2. Slaying Excel Dragons, Mike Girvin, Holy Macro! Books, 1st edition, 2016.

ESE 50%

• To expose learners to a variety of texts to interact with
• To help learners classify ideologies and be able to express the same
• To expose learners to visual texts and its reading formulas
• To help learners develop a taste to appreciate works of literature through the organization of language
• To help develop critical thinking
• To help learners appreciate literature and the language nuances that enhances its literary values

• To help learners understand the relationship between the world around them and the text/literature
• To help learners negotiate with content and infer meaning contextually
• To help learners understand logical sequencing of content and process information

·         To help improve their communication skills for larger academic purposes and vocational purposes

·         To enable learners to learn the contextual use of words and the generic meaning

·         To enable learners to listen to audio content and infer contextual meaning

·         To enable learners to be able to speak for various purposes and occasions using context specific language and expressions

·         To enable learners to develop the ability to write for various purposes using suitable and precise language.

• 1. The Happy Prince- Oscar Wilde
• 2. Sonnet 18- William Shakespeare

Common errors- subject-verb agreement, punctuation, tense errors  Just a minute talk, cubing

Sentence fragments, dangling modifiers, faulty parallelism,

 Why We Travel-Pico Iyer 

Note taking

Thinking Like a Mountain  By Aldo Leopold

Newspaper report

Aarushi-Hemraj Murder Article 

 My Story- Nicole DeFreece

Essay writing

Paraphrasing and interpretation skills

• Casey at the Bat-  Ernest Lawrence Thayer

CIA 2=50 

CIA 3= 20 

ESE= 50 marks

The course aims to familiarize students with the concepts of heritage language and the sociocultural factors that contribute to the existence of large number of heritage languages in today’s multilingual world. The course also aims to distinguish between heritage language and second language learning/acquisition while also addressing the reasons for the death of heritage languages, and methods to revitalize the same.

This unit will introduce the learners to the concept of multilingualism and reasons behind the rise of multilingualism. Different types of multilingualism, especially in the Indian context, will be discussed and analysed.

·         Rise of Multilingualism

·         Types of Multilingualism

Individual and societal

Mutual and asymmetric

Stable and transitional

This unit will enable the learners to critically reflect on the connections between language, identity and ethnicity. The role of attitude in language maintenance and language shift/death will also be analysed using case studies based on languages around the world.

·         Defining Heritage Language

·         Difference between Heritage Language, First Language and Second Language

·         Relevance of Heritage Language

·         Language, Ethnicity and Attitude

·         Case Studies: Language loss, Immigrants, Identity conflict

This unit will help the learners understand the nuances of multilingual world. The concept of translanguaging will be introduced as a method to sustain heritage languages using case studies.

·         Introducing translanguaging

·         Translanguaging in multilingual classrooms

·         Challenges and opportunities

·         Case studies

This unit will discuss the factors that trigger language death. Along with the methods to understand language vitality, the socio-cultural consequences of language loss/death will also be discussed.

·         Language contact

·         Language shift

·         Language Vitality Assessment

·         What dies with language?

This unit will familiarize the students with the methods of revitalization, and provide hands-on training in using some of the revitalizing techniques.

·         Language nest

·         Oral Traditions

·         Technology Enhanced revitalization

·         Practicing some methods of language documentation

Hinton, L., Huss, L. M., & Roche, G. (Eds.). (2018). The Routledge handbook of language revitalization (p. 1). New York: Routledge.

Juan-Garau, M. (2014). Heritage language use and maintenance in multilingual communities. Applied Linguistics Review, 5(2), 425-440.

Montrul, S. (2012). Bilingualism and the heritage language speaker. The handbook of bilingualism and multilingualism, 168-189.

Montrul, S. A. (2012). Is the heritage language like a second language? EUROSLA yearbook, 12(1), 1-29.

Montrul, S. (2023). Heritage languages: Language acquired, language lost, language regained. Annual Review of Linguistics, 9(1), 399-418.

Polinsky, M., & Scontras, G. (2020). Understanding heritage languages. Bilingualism: Language and cognition, 23(1), 4-20.

Polinsky, M. (2018). Who Are These Speakers, Where Do They Come From, and How Did They Get to Be the Way They Are? In Heritage Languages and their Speakers (pp. 1–37). chapter, Cambridge: Cambridge University Press.

Benmamoun, E., Montrul, S. & Polinsky, M. (2013). Heritage languages and their speakers: Opportunities and challenges for linguistics. Theoretical Linguistics, 39(3-4), 129-181. https://doi.org/10.1515/tl-2013-0009

Cariño, J. (2020). Language Maintenance and Cultural Identity: Case Studies of Filipino Immigrant Families in Mississippi.

CIA 2 - 20 marks – Submission based on units 1, 2 and 3

ESE -   50 marks- Submission based on all the units

Attendance - 5%

Course Description: This course aims at enabling the students to bridge the gap between the knowledge of the topics studied earlier and the current course Differential Calculus.

Foundational Concepts in Sets and Relations

Foundational Concepts in Representation of functions, its types and properties.

Foundational Concepts in Limits and Continuity

Differentiability: Derivatives of standard functions, rules of differentiation.

Course Description:Calculus is a discipline of mathematics that studies limits, motion, and rates of change. Proficiency in calculus is vital for math students for a better understanding of the subject and the advancement of the field. This course offers a modern introduction to calculus with a conceptual knowledge of the underlying mathematical concepts as its primary objective.

Course objectives​: This course will help the learner to

COBJ1:  develop a solid understanding of the concepts in differential calculus such as limit, continuity and differentiability and their inter-relationships.

COBJ2: to acquire the ability to think logically and precisely; understand, apply and generalise mathematical ideas.

COBJ3. recognize the appropriate tools of calculus to solve applied problems.

Rates of change and tangent lines to curves, limit of a function and limit laws, the precise definition of a limit, one-sided limits, continuity, limits involving infinity; asymptotes of graphs, derivative at a point, derivative as a function, differentiation rules, derivative as a rate of change, rules of differentiation.

Extreme values of functions on closed intervals, Rolle's theorem, mean value theorem, monotonic functions and the first derivative test, indeterminate forms, Taylor and Maclaurin series, curvature, and radius of curvature.

Functions of several variables, limits and continuity in higher dimensions, partial derivatives, the chain rule, Jacobians, directional derivatives and gradient vectors, tangent planes and differentials, extreme values and saddle points, Lagrange multipliers, Taylor’s formula for two variables, partial derivatives with constrained variables.

Course Description:

This course provides an in-depth exploration of the intersection between social media platforms and content creation strategies. Students will examine the role of social media in digital communication and marketing, and how effective content creation can enhance brand presence, engage audiences, and drive conversions. Through theoretical concepts, practical exercises, and real-world case studies, students will learn to develop, curate, and optimize content for various social media platforms to meet organizational objectives and target audience preferences.

Course objective:

●        Understand the Role of Social Media in Communication and Marketing

●        Develop Effective Content Strategies

●        Master Content Creation Techniques

●        Optimize Content for Social Media Platforms

●        Engage and Manage Online Communities

●        Leverage Influencer Collaboration and Partnerships

●        Measure Content Performance and Analyze Results

●        Adhere to Ethical Standards and Legal Compliance

●        Explore Emerging Trends and Future Outlook

streaming services impact on traditional media consumption habits, Understanding the content creation process for streaming platforms, original content  and its significance in the streaming industry

Talent Management and Representation, role of talent managers, agents, and agencies, contract negotiation, career development, and brand management, Career Development and Brand Management, Subscription Services and Premium Content, Influencer Marketing, Monetization. Video Production for Social Media - Narrative, and Real-Time Content

Identifying niche markets and audience demographics for influence, Building and Maintaining Influence, building online communities, brand partnerships, content creation strategies, driving brand engagement, Types of Influencers (macro, micro, nano)

content creation process role in building brand identity and engagement, visual communication and design principles for digital content, web copy, blogs, and social media posts, content creation for story, feed, reel, post and long format video, Interactive Content and Engagement, Content Distribution, content marketing, Measurement and Analytics.

1. "Crushing It!: How Great Entrepreneurs Build Their Business and Influence-and How You Can, Too" by Gary Vaynerchuk
2. "The Content Code: Six Essential Strategies to Ignite Your Content, Your Marketing, and Your Business" by Mark W. Schaefer
3. "Contagious: How to Build Word of Mouth in the Digital Age" by Jonah Berger
4. "Made to Stick: Why Some Ideas Survive and Others Die" by Chip Heath and Dan Heath

50+50 marks 

This course is designed to build the logical thinking ability and to provide hands-on experience in solving statistical models using MS Excel with Problem based learning. To explore and visualize data using excel formulas and data analysis tool pack.

Introduction: File types - Spreadsheet structure - Menu bar - Quick access toolbar - Mini toolbar - Excel options - Formatting: Format painter - Font - Alignment - Number - Styles - Cells, Clear - Page layout - Symbols - Equation - Editing - Link - Filter - Charts - Formula Auditing - Overview of Excel tables and properties - Collecting sample data and arranging in definite format in Excel tables. 

Importing data from different sources - text file - web page and XML file - Exporting data in different formats - text - csv - image -pdf etc - Creating database with the imported data - Data tools: text to column - identifying and removing duplicates - using format cell options - Application of functions - Concatenate - Upper - Lower - Trim - Repeat - Proper - Clean - Substitute - Convert - Left - Right - Mid - Len - Find - Exact - Replace - Text join - Value - Fixed etc.

Data analysis tool pack: measures of central tendency - dispersion - skewness - kurtosis - partition values - graphical and diagrammatic representation of data: histogram - bar diagram - charts - line graphs - Ogive - covariance - correlation - linear regression.

2.     Greg Harvey, Excel 2019 All-in-One For Dummies, for Dummies, US, 2018. 

Course Description

This course provides the participants with a bird’s-eye view of the FinTech landscape and an appreciation of the history of financial innovation. The course examines the technology fundamentals driving the FinTech revolution to develop an appreciation of their application in a comprehensive array of financial sectors.  This course builds on the foundation of elementary financial theory and complements financial intermediation and capital market courses with a unique yet essential technology and innovation perspective.  

  Overview of Digital Finance, Evolution of Digital Finance, Importance and Benefits of Digital Finance. Regulatory Framework in Digital Finance

Types of Digital Payment Systems, Payment Gateways and Processors, Mobile Wallets and E-Wallets. Cryptocurrency and Blockchain Technology in Payments. Evolution from credit card to CBDC, B2B, B2C, C2C payment mechanisms, EMV, NFC, Tokenization, Mobile wallet, UPI, QR code, Cross-border digital payments, Payment pl

Peer-to-Peer (P2P) Lending Platforms, Online Microfinance and Consumer Lending

Crowdfunding Models and Platforms, Risk Assessment and Management in Digital Lending

Online Banking Services, Mobile Banking Applications, Budgeting and Expense Tracking Apps Investment and Wealth Management Platforms,

Emerging Technologies in Finance (AI, IoT, Big Data), Fintech Startups and Incubators

Regulatory Challenges and Opportunities, Future Trends and Predictions in Digital Finance

 2. Chishti, S., & Barberis, J. (2016). The FinTech book: the financial technology handbook for investors, entrepreneurs and visionaries. John Wiley & Sons.

3. Chishti, S., & Puschmann, T. (2018). The Wealthtech Book: The FinTech Handbook for Investors, Entrepreneurs and Finance Visionaries. John Wiley & Sons.

 4. Loesch, S. (2018). A Guide to Financial Regulation for Fintech Entrepreneurs. John Wiley & Sons.

5. Metawa, N., Elhoseney, M., Hassanein, A.E., & Hassan, M.K.H. (2019). Expert Systems in Finance: Smart Financial Applications in Big Data Environments. Routledge. 

6. Sironi, P. (2016). FinTech Innovation, From Robo-Advisors to Goal Based Investing and Gamification.

7. VanderLinden, S. L., Millie, S. M., Anderson, N., & Chishti, S. (2018). The INSURTECH Book: The Insurance Technology Handbook for Investors, Entrepreneurs and FinTech Visionaries. John Wiley & Sons.

Course Description

This is the basic course in Marketing and Selling Skills, where students will get exposure to Marketing and Sales. The subject gives them a vast and wide insight into the traditional and contemporary aspects of Marketing and sales. The input of basic fundamentals, coupled with the practical knowledge, will be given to the students to help them in understanding and designing the sales & marketing tactics and strategies.

Course Objective:

• To understand and appreciate the concept of marketing & sales in theory and practice
• To evaluate the environment of marketing and develop a feasible marketing &selling plan 
• To understand and apply the STP of marketing (segmentation, targeting, positioning) 
• To have an elementary knowledge of consumer behaviour its determinants, and selling skills

Introduction, genesis & evolution of marketing in society, Importance and Scope of Marketing, Elements of Marketing – Need, Want, Demand, Desire, Marketing Philosophies, Mccarthy’s 4P classification, Lauterborn’s 4C’s classification & 4A’s Framework of rural marketing, Product service continuum.

Basics of Marketing Environment, Factors Affecting Marketing Environment, Environmental analysis – SWOT & PESTLE, Marketing Environment in India, Legal & regulatory framework in India, Marketing Mix (Four Ps of Marketing) 

Market Segmentation, Basis of segmentation & its types - Demographic, Geographic, Psychographic and behavioral Segmentation etc, Targeting- Five Patterns of Target Market Selection, Positioning-Concept of Positioning, Perceptual Mapping.

Product Life Cycle concept, marketing implications of PLC stages, corresponding strategies, dealing with competition, Perceptual Mapping, Consumer Behaviour – Rational V/s Emotional, Consumer proposition & acquisition process, buying motives, its types, CB process

Nature, Meaning and Significance of Sales Management and Personal selling; Evolution of Sales Management, Role of Selling in Marketing, Characteristics of a successful Salesman; Types of Selling, Selling Functions, Sales Funnel; Process of Effective Selling: Sales strategies; Prospecting: Meaning, process & methods; Ways to approach a customer

Sales presentation; Handling objections; Closing a sale; Current issues in sales management; Case lets and applications, Meaning of Sales Force Management; Determining the sales force and size of the sales force, Introduction to: Sales organization concepts; Sales territories

Human Resource is considered as a valuable resource in every organization. The world class companies compete among themselves to attract the best talent across the globe.  They view talent as competitive differentiator and one where the acquisition, engagement, development and retention of talent is considered as a strategic priority of business.  This course exposes the students to methods and practices to acquire, engage and develop talent, focus on development of strategic leaders within an organization and also deals with how talent and knowledge can be managed effectively for the development of the organization.

Course Objectives: This course intends

●       To provide an outline about the concepts, principles and models of talent management

●       To understand the importance of talent management in developing the organizations. 

●       To enable the students to apply the concepts, principles and models of talent management in real time scenario.

●       To evaluate the various process, approaches and strategies for managing and retaining talent in organizations. 

●       To provide solutions to issues pertaining to managing talent and knowledge

Meaning and concept of talent management, need and scope for talent management, Talent vs Knowledge, Talent management initiatives, Techniques for potential appraisal, Talent management grid, Benefits of talent management.

Components of talent management system/process- recruitment, employee onboarding, performance management, learning and professional development, compensation management, and succession planning. Designing Job description and specification. 

Competency Mapping- Meaning, Importance and Steps in competency mapping, Competency model, Role of leaders and HR in talent management, Talent Management Approaches, Mapping Business Strategies and Talent Management Strategies, Achieving competitive advantage, Best practices in talent management- Case studies.

Mapping competency for various job roles according to level of knowledge.  

Introduction to performance management: types of PM methods-checklist, graphic rating scale, Behavioural observation scale and BARS. Designing the Performa of PM

Introduction, Use of Technology in Talent Management, Use of AI in Talent Management, Talent Management using Design Thinking. 

Experiential Learning Activity: Identifying any one organization in manufacturing or service sector- Interacting, observing and conducting interviews with their senior HR leaders, understand how they manage and retain talent in their organizations.  

●       Mohapatra.M & Dhir.S (2022); Talent Management-A contemporary perspective (2022), Sage Publications

●       Marshal Gold Smith and Louis Carter (2018): Best practices in talent management, A Publication of the practice institute, Pfeiffer, A Wiley Imprint.

●       Atheer Abdullah Mohammed (2019), Integrating Talent and Knowledge Management: Theory and practice, Lamber Publishing co.,

●       Cappeli Peter: Talent on Demand –Managing Talent in an age of uncertainty, Harvard Business press.

The course is designed to understand the importance of Sustainability and Green Marketing on consumer satisfaction and environmental safety. Green revolution, going green, environment protection, and sustainable development have become the buzz words today. Consumers are gradually becoming conscious buying eco-friendly products. This course aims at understanding the concept of Green Products and Marketing. This course also revisits the factors that affect consumers’ purchase decision in general. This course will lead the exploration of the leading edge of this paradigm shift that is now underway. This course introduces students to the concepts and processes of Green marketing and takes them deeper into the world of Green marketing.

Meaning & Concept & Evolution of Sustainability, Green Marketing, Types of Green Marketing, Difference  between Marketing & Green Marketing, Green Product - Green Marketing – Importance

of Green Marketing - Importance of green marketing - Benefits of Green Marketing, Adoption of Green Marketing- Green Marketing Mix – Strategies to Green Marketing

Green Spinning – Green Selling – Green Harvesting – Enviropreneur Marketing - Compliance Marketing – Green Washing – Climate Performance Leadership Index- Promotional Channels of Green Marketing.

Green Firms – HCL’s Green Management Policy – IBM’s Green Solutions – IndusInd Bank’s Solar Powered ATMs – ITCs Paperkraft – Maruti’s Green Supply Chain – ONCGs Mokshada Green Crematorium – Reva’s Electric Car – Samsung’s Eco-friendly handsets- Wipro Infotech’s Eco-friendly computer peripherals

Introduction of Environment - Importance of environmentalism - Environmental movement - Benefits of green environment to the society - E-waste exchange - Extended Producer Responsibility Plan - Guidelines for Collection and Storage of E-Waste - Guidelines for Transportation of E-Waste - Guidelines for Environmentally Sound Recycling of E-Waste

Types of pricing, Pricing strategies: New product pricing strategies, Product mix pricing strategies, Price adjustment strategies, Price changes, Public policy and pricing.

Sustainable Marketing, Social Criticisms of Marketing, Marketing’s Impact on Individual, Marketing’s Impact on Society as a Whole, Marketing’s Impact on Other Businesses, Actions to Promote Sustainable Marketing, Business Actions Toward Sustainable Marketing, Principles and Marketing Ethics.

Edition.

CIA 2 10 marks

CIA 3 25 marks

ATTENDANCE 5 marks

Emotional intelligence is considered to be a pertinent skill and it influences the way we act and react in any given situation in our lives. It helps to understand the emotion of self and others, which paves the way for coping up with one's challenges, maintain good social relationships and remain successful in one's own endeavors and goals.

Emotions: Definition, Types, Purpose, Basic Theory & Dimension Theory of Emotions; Affect-circumflex model of emotions, Myths associated with emotions. Emotional Intelligence (EI): Definition, components and importance of EI in personal and professional life.

Culture and Emotional Regulation and Emotional Expression. Developing Emotional Literacy Tools for Emotional Regulation: Mindfulness, Training students in mindfulness.

Examining "Success":   Relationship between Self concept, self esteem, self efficacy with Emotional Regulation; Relationship with core beliefs and values and Emotional expression and regulation; Relationship between Personality and Emotional expression and regulation; Indigenous (Non-western) conceptualization of Self and its importance in Emotional Regulation

Interpersonal effectiveness: Interpersonal orientation; Effective Communication in cross cultural contexts, Conflict: Types, Process of Conflict Resolution, Role of EI in Conflict Resolution; Empathy: Definition, types, and importance. Empathetic listening, empathetic body language, tactics for empathetic connection.

EI at the Workplace; Impact of Emotionally Intelligent behaviour at the workplace - for individuals, teams and organizations.   Developing Emotionally Intelligent Teams; Being a Emotionally Intelligent Leader

Contemporary science of EI; EI training for teams: Methods, activities and assessment

2.     The EQ Edge: Emotional Intelligence and Your Success – Steve J. Stein & Howard E. Book.

3.     www.6seconds.org

2.  Posner, J., Russell, J. A., & Peterson, B. S. (2005). The circumplex model of affect: an integrative approach to affective neuroscience, cognitive development, and psychopathology. Development and psychopathology, 17(3), 715–734. https://doi.org/10.1017/S0954579405050340

Course Description:  

This course will be a base for the students to understand the various facets of Digital Marketing. The course is a foundation stone for students to get motivated and start a career in Digital Marketing. The course will facilitate any novice student to understand and use digital marketing platforms.

Course Objectives: 

1. To understand the role of digital marketing in driving business growth
2. To get familiarized with the various modes of getting business online
3. To use E-Marketing Campaigns effectively 
4. To leverage the benefits of Social Media Marketing
5. To get insights on various digital marketing strategies

Digital Marketing: Introduction, Significance, Growth. Traditional vs Digital Marketing, Digital Marketing Mix, The 7Cs, Drafting Digital Marketing Plan

Launching Business Online: Local Listings, Websites, Social Media. Websites: Components, Layout. Utility of Content Management Softwares in Website Design, Selecting Domain, Hosting Services and Plans

E-Mail Marketing: Significance, Process, E-Mail Marketing Strategy, E-Mail Marketing Campaign with MailChimp

Overview of Social Media Platforms, Selecting Channels, Publishing Content, Twitter Marketing, LinkedIn Marketing, YouTube Marketing 

Content Marketing, Video Marketing, Affiliate Marketing, Web Remarketing, Podcast Marketing

Online Campaigning  (5hrs) - Google Branding Strategy - Digital presence: Website - Google My Business account creation and management - Website creation - website optimization

Content Creation (10hrs) - Digital Content Creation - hands on tools training for crating Post- Story- Reels- Shorts. Multiple tools strategy- #tag strategy- campaign creation-promotion- video-image- based-content. Blog creation [ Canva / creative cloud express / Figma / Adobe XD] / Website Analytics Reporting using SEM Rush.

Course Description: In this course, you will learn the basic and advanced functions of excel through guided demonstration. Each week you will build on your excel skills and be provided with an opportunity to practice what you’ve learned. Finally, you will have a chance to put your knowledge to work in a mini-project. Please note, the content in this course was developed using a Windows version of Excel 2013 and 2016.

Course Objectives:

●       To demonstrate simple arithmetic calculations directly in a cell as well as by referring to another cell.

●       To compare and contrast formulas and functions in Excel.

●       To examine, interpret and analyse data using the database functions of Excel.

• To model the chart function of Excel to represent numeric data in multiple formats.

Understanding Microsoft Excel, Excel Workbook Windows, Basic Spreadsheet Skills, Excel Help System, Opening and Closing Workbooks, Understanding Workbook File Formats, Creating New Workbooks, Selecting Cells, Auto Sum and Auto Fill Function, Cell Referencing and Request, Formatting Cells, Formatting Numbers, Placing Cell Alignment, Cell, Rows and Columns, Understanding Worksheets, Editing, Copying and Moving Cells, Page Layouts in Excel, Proofing Workbook, Basic Options, Ribbons and Toolbar, AutoFilter, Advanced Filters, Managing Windows, Multiple Windows, Splitting Windows, Freezing Panes, Linking Data, Basics’ Assessment

Introduction to Excel Spreadsheet Intermediate Level, Defining Names in Excel, Sorting Data, Using Excel Tables, Filtering Data in Excel, Find and Replace, Headers and Footers, Adding Comment, Conditional Formatting, Understand Charts, Chart Design Options and Tools, Chart Format Tools, Combo Charts

Functions within Excel, Understanding Date Function, Super Power, Array Formulae, Advanced Range Names, What If function? Information Functions, Logical Functions, Using Text to Columns, the Paste Special Function, Tracking Changes in Excel, Merging and Compare Excel Workbooks, Data Validation, Subtotals and Grouping, Consolidating Data

Scenario Analysis, Data Tables in Scenario Analysis, What-if Analysis, Mats and Trig Functions, Text Functions in Excel, Using Lookup Functions, Vlookups, HLookups, Using Statistical Functions, Database Functions, Formula Auditing and Error Tracing, Hyperlinks in Excel, Linking Data

Understanding Pivot Tables, Using Pivot Charts, Workbook Properties, Protecting and Sharing Worksheets, Understanding to Macros, Custom Number Formats in Excel, Using Custom Lists, Working with Templates, Data Encrypting and Finalising Workbooks, Data analysis in Excel using classic tools, such as pivot tables, pivot charts, and slicers, on data that is already in a worksheet / grid data, Excel data model, DAX expression

Power Query add-in in Excel 2013, build an Excel data model from a single flat table, import multiple tables from a SQL database, Create a mash-up between data from text-files and data from a SQL database. Cube functions, Timelines, Hierarchies, Slicer and Assessment (MCQ)

2. https://www.reed.co.uk/courses/microsoft-excel-3-course-bundle--basic-intermediate-advanced-courses-only-24/67735

CIA 1                        20

CIA II                       20

CIA III                     50

Attendance marks will be added as per the attendance policy

Course Description: The success of organizations are predominantly determined by the effectiveness of its

people resources. To succeed in this global competition, it is imperative for the organizations to build high

performing teams. The core of building high performing teams is to understand team dynamics and build

collaboration within teams, between teams and work as a team of teams. The course will enable the students

to understand the nuances of team dynamics, experience the power of synergy working as a team and

collaborate effectively for the benefit of personal, organizational and societal growth.

Course Objective:

● To facilitate better understanding of group and phases of group development

● To provide a deeper understanding of team dynamics and qualities of being a good team

player

● Resolve team conflicts and build synergy

● Build trust, offer constructive feedback, coach and mentor others.

● To inculcate the spirit of working as a team

Concept of Groups, why people join groups, Phases of Group Development, Group Cohesiveness, Group

Think, Group Decision Making, Techniques.

Concept of Team, Significance of working as Team, Difference between Work Groups and Work Teams,

Types of Teams, Team Effectiveness, Qualities of a good Team Player, Self-Managed Teams.

Concept of Team Building, Barriers to Team Building, Resolving Team Conflicts, Achieving Synergy

through team work.

Building Trust and Credibility, Constructive Feedback, Coaching and Mentoring.

Bonding, Team Building, Trust Building, Team Competitive Games, Group Dynamics, Identifying High

Performing Teams and Achieving Team Effectiveness.

Higher Education.

● Leadership: Enhancing the lessons of experience by Hughes, R.L., Ginnett, R.C., &

Curphy, G.J. (2019), 9th Edition, McGraw Hill Education, Chennai, India.

This course gives an insight into nutrition and its importance in leading a healthy life.

FaFactors Influencing Food Selection: Flavours, appearance and other aspects of food,     Demographics Culture and Religion, Health, Social-Emotional Influences, and Environmental Concerns, Food Industry and the Media.

NNutrition, Energy content in food, Nutrients, Nutrient Density, Characteristics of a Nutritious Diet.

Dietary Reference Intakes, Digestion, Absorption, and Metabolism, Gastrointestinal Tract and secretions, Food groups, Organic Foods, GM foods.

Elements of nutrition - Dietary requirement of carbohydrates, lipids and proteins. Biological value of proteins. Concepts of protein quality. Protein sparing action of carbohydrates and fats. Essential amino acids, essential fatty acids and their physiological functions.

Dietary sources, biochemical functions, requirements and deficiency diseases associated with vitamin B complex, C and A, D, E and K vitamins.

Nutritional significance of dietary sodium, potassium, calcium, phosphorus, magnesium, iron, iodine, zinc and copper.

Prevention of malnutrition, supplementary foods.

Food additives and preservatives.

Food safety, Fermentation, food spoilage and food borne pathogens, food processing.

Life style diseases and personalized nutrition therapy, nutraceuticals and its classifications.

Health organizations, NGO’s etc. 

[2]   Mohinder Singh, 2^nd ed. Health and  food Gyan Publishing House 2003.

[3]   S. A. Iqbal and Y. Mido 1^st ed Food Chemistry. Discovery Publishing House, 2008.

[2]   Anita Tull, 3^rd Food Nutritioned.Oxford University Press, 1997.

Course Description:

This course will enable the students to have fundamental knowledge about financial accounting. The topics covered are Book-keeping, Subsidiary Books, preparation of Ledger and Financial Statements and Analysis of Financial Statements.

Course Objectives:

1. To equip students with basic knowledge of book-keeping for different business organizations
2. To familiarize the students with accounting as an information system.
3. To develop an understanding about recording of business transactions and preparation of financial statements;
4. To provide basic knowledge about the final accounts prepared by Companies.
5. To impart knowledge on analysis of Financial Statements of the organizations.

Accounting – Meaning, Objectives, Accounting as source of information, Internal and External   users   of accounting   information   and their   needs.   Qualitative Characteristics      of      Accounting Information– Reliability, Relevance, Understandability and Comparability. Book-Keeping – Meaning – Definition. Accounting, Difference between Book-keeping, and Accounting. Accounting Concepts and Conventions. Accounting terms – Capital – Assets – Liabilities – Expenses – Income – Fund – Net worth – Capital Expenditure – Revenue expenditure– Capital Receipts – Revenue Receipts – Debtors – Creditors – Goods – Cost – Gain – Stock – Purchase – Sales – Loss – Profit – Voucher – Discount – Transaction – Drawings, etc. System of Book Keeping: Single entry system and Double entry system of Book Keeping – Accounting Process - introduction.

Books of Accounts – Journal – Rules of Journalizing (Debit and Credit) – Steps in Journalizing - Meaning – Importance – Different types of Subsidiary books – Cash book – Petty cash book – Purchase book – Purchase returns book – Sales book – Sales return book – Bills receivables book – Bills payable book – Journal Proper – Process of recording transactions in the respective books.

Ledger – Types of Accounts – Posting to Ledger accounts – Balancing the Ledger accounts – Trial Balance – Meaning – Objectives and Preparation of Trial Balance

Financial statements – Meaning – Objectives – Financial reporting through Financial Statements – Preparation of Trading account – Profit and Loss account – Balance Sheet, Cash Flow Statement

Financial statements – Meaning – Objectives – Financial reporting through Financial Statements – Preparation of Trading account – Profit and Loss account – Balance Sheet, Cash Flow Statement

CIA 2 Group Assessements

CIA3  50 marks Written Examination

The Brand Management course will enable students to have a fundamental understanding of how to build, measure, and manage a brand.

Brands – Brands Vs Products – Different Product Levels - Things that can be branded. Branding Challenges and Opportunities – Strategic Brand Management Process,

PRACTICAL: SBM Process, Trends and innovations in brand management, Emerging technologies and their impact on branding.

Brand Image, Developing a brand identity, Brand Identity – Kapferer’s Brand Identity Prism, Creating a brand positioning statement, Understanding the importance of brand

consistency, Developing a brand architecture strategy, Managing brand portfolios, Brand extensions and sub-brands. Criteria for choosing brand elements – Brand Names –

Landor’s Brand Name Taxonomy – Brand Name Linguistic Characteristics – Trademark Issues and Concerning Names – PRACTICAL: Naming Hypothetical Brands.

Developing a brand messaging strategy, Creating effective brand communications, Managing brand reputation, URLs – Logos and Symbols – Characters – Slogans and Jingles

– Packaging and Signage – PRACTICAL: Creating Logos and Mascots for Hypothetical Brands. Impact of digital technologies on brand management, Developing digital branding

strategies, Managing online brand reputation.

Customer-Based Brand Equity – CBBE Pyramid – PRACTICAL: Constructing CBBE Pyramid. Understanding the impact of consumer behaviour on brand management, Consumer

decision-making process, Building brand relationships with consumers, Understanding the role of advertising in brand management, Developing effective advertising campaigns,

Measuring and analyzing advertising effectiveness.

Brand Extension - Merits and Demertis of Extension – Types of Brand Extension. Building brand loyalty, Measuring and analyzing brand equity and brand loyalty, Understanding the

challenges of international brand management, Adapting branding strategies for international markets, Managing global brand portfolios